Master of Business Administration

ENTREPRENEURSHIP
Programme Code: MEL
Duration !ears "u## Time
Programme Stru$ture
and
Curri$u#um % S$&eme of E'amination
()*+(),
AMIT! UNI-ERSIT! UTTAR PRADESH
.AUTAM BUDDHA NA.AR
PREAMBLE
Amity University aims to achieve academic excellence by providing multi-faceted education
to students and encourage them to reach the pinnacle of success. The University has designed
a system that would provide rigorous academic programme with necessary skills to enable
them to excel in their careers.
This booklet contains the Programme Structure the !etailed "urriculum and the Scheme of
#xamination. The Programme Structure includes the courses $"ore and #lective% arranged
semester wise. The importance of each course is defined in terms of credits attached to it. The
credit units attached to each course has been further defined in terms of contact hours i.e.
&ecture 'ours $&% Tutorial 'ours $T% Practical 'ours $P%. Towards earning credits in terms
of contact hours ( &ecture and ( Tutorial per week are rated as ( credit each and ) Practical
hours per week are rated as ( credit. Thus for example an &-T-P structure of *-+-+ will have
* credits *-(-+ will have , credits and *-(-) will have - credits.
The "urriculum and Scheme of #xamination of each course includes the course ob.ectives
course contents scheme of examination and the list of text and references. The scheme of
examination defines the various components of evaluation and the weightage attached to each
component. The different codes used for the components of evaluation and the weightage
attached to them are/
"omponents "odes 0eightage $1%
"ase !iscussion2 Presentation2 Analysis " +- - (+
'ome Assignment ' +- - (+
Pro.ect P +- - (+
Seminar S +- - (+
3iva 3 +- - (+
4ui5 4 +- - (+
"lass Test "T (+ - (-
Attendance A +-
#nd Semester #xamination ## 6+
7t is hoped that it will help the students study in a planned and a structured manner and
promote effective learning. 0ishing you an intellectually stimulating stay at Amity
University.
8uly )+(*
PR/.RAMME STRUCTURE "/R MBA 0E1 CLASS /" (),
FIRST SEMESTER
Course Course Tit#e
Le$ture 0L1
Hours Per
2ee3
Tutoria#
0T1 Hours
Per 2ee3
Pra$ti$a#
4"ie#d 5or3
0P1 Hours
Per 2ee3
Tota#
Credits
Page
No6
A: Core Courses 0Com7u#sor8 Courses1
9rgani5ational :ehavior * - - *
#conomics for ;anagers * - - *
;arketing ;anagement * - - *
7nformation Technology for ;anagers * - - *
4uantitative Techni<ues in ;anagement
B: Core Courses from S7e$ia#i9ation
#ntrepreneurship Theory = Practice * *
Process of business incubation * *
Accounting = >inance-7 * *
C:-a#ue Addition Courses 0-AC1:
:usiness "ommunication ? 7 ( - - (
:ehavioural Science ? 7 ( - - (
>oreign &anguage ? 7 $Any 9ne%
>rench
@erman
Spanish
8apanese
"hinese
Aussian
Arabic
Sanskrit
) - - )
Professional "ompetency !evelopment - 7 - - B."
T/TAL :
SECOND SEMESTER
A: Core Courses 0Com7u#sor8 Courses1
'uman Aesource ;anagement * - - *
Accounting = >inance-77 * - - *
Aesearch ;ethodology * - - *
Productions = 9perations ;anagement * - - *
&egal Aspects of :usiness * - - *
C&oose eit&er B or C for Nine Credits
B: T&ree Core Courses from Mar3eting % Sa#es
>inancing Bew 3entures = :usinesses * - - *
"reating = &eading #ntrepreneurial
9rgani5ation
* - - *
;entored Study in #ntrepreneurship =
Bew Technology
* - - *
"/ T5o NTCC on Se$tora#4 "un$tiona# Area
;inor Pro.ect-( -
"ompany Aeport ,
D: -a#ue Addition Courses0-AC1
:usiness "ommunication ? 77 ( - - (
:ehavioural Science ? 77 ( - - (
>oreign &anguage ? 77 $ Any 9ne%
>rench
@erman
Spanish
8apanese
"hinese
Aussian
Arabic
Sanskrit
) - - )
Professional "ompetency !evelopment - 77 - - B."
TOTAL
:
SUMMER INTERNSHIP 0; +: 2EE<S1
THIRD SEMESTER
A: Core Courses 0Com7u#sor8 Courses1
:usiness #nvironment = Strategic
;anagement
* ( - ,
B:E#e$ti=es 0C&oose an8 "I-E1
#nterprise Planning Appraisal and
>inancing
* *
:uilding #ntrepreneurial "ulture =Team * *
>amily :usiness ;anagement * *
#nterprise @rowth = Succession * *
Small :usiness ;anagement * *
:usinesses in #merging ;arket * *
"reativity = 7nnovation in
#ntrepreneurship
* *
C:
Summer 7nternship $#valuation% - - - C
C&ose eit&er D or D) >D for "I-E $redits
!/
;inor Pro.ect ?77 * ) -
D) 0C&ose an8 e#e$ti=e /ne for T2/ $redits1
#thics = @ood @overnance
Study of &ife 'istories
"ross-"ulture ;anagement
Understanding "onsumers in 7ndia
)
)
)
)
)
)
)
)
!) 0C&ose an8 /ne for THREE $redits1
AUBSI Courses * *
.#o?a# Business /7erations * *
Consumer Be&a=ior * *
Pro@e$t Management * *
Su77#8 C&ain Management * *
E: -a#ue Addition Courses0-AC1
:usiness "ommunication ? 777 ( - - (
:ehavioural Science ? 777 ( - - (
>oreign &anguage ? 777
>rench
@erman
Spanish
8apanese
"hinese
Aussian
Arabic
Sanskrit
) - - )
T/TAL *A
FOURTH SEMESTER
A: Core Courses 0Com7u#sor8 Courses1
;anagement in Action - Social #conomic
= #thical 7ssues
* ( - ,
B:E#e$ti=es 0C&oose an8 THREE1
Social #ntrepreneurship * *
;anaging a @rowing :usiness * *
"orporate #ntrepreneurship * *
:usiness 9pportunities in Aetailing =
>ranchising
* *
&eading "hange in >amily :usiness * *
C&ose eit&er C or D >D) >D 0for "ifteen Credits1
C: Dissertation for "I"TEEN Credits
!issertation - - - (-
D:Dissertation for NINE Credits
!issertation D
D) 0C&ose an8 /ne for THREE $redits1
Management Contro# S8stem
Business Ana#8ti$s
Management % Contro# of Bua#it8
*
*
*
*
*
*
!) 0C&ose an8 /ne for THREE $redits1
AU:S7 "ourses * *
@lobal :usiness 9perations * *
"onsumer :ehavior * *
Pro.ect ;anagement * *
Supply "hain ;anagement * *
Product = :rand ;anagement * *
>inancial 7nstitution = "apital ;arket * *
"orporate "rises = Aestructuring * *
Service 9perations ;anagement * *
E: -a#ue Addition Courses
:usiness "ommunication ? 777 ( - - (
:ehavioural Science ? 777 ( - - (
>oreign &anguage ? 777
>rench
@erman
Spanish
8apanese
"hinese
Aussian
Arabic
Sanskrit
) - - )
T9TA& *)
PR/.RAMME STRUCTURE "/R MBA 0 E1 CLASS /" ()A
THIRD SEMESTER
A: Core Courses 0Com7u#sor8 Courses1
:usiness #nvironment = Strategic
;anagement
* ( - ,
B:E#e$ti=es 0C&oose an8 "I-E1
#nterprise Planning Appraisal and
>inancing
* *
Product = :rand ;anagement * *
>amily :usiness ;anagement * *
"onsumer :ehaviour * *
Small :usiness ;anagement * *
Pro.ect ;anagement * *
Supply "hain ;anagement * *
;arketing of Services * *
C:
Summer 7nternship $#valuation% - - - C
C&ose eit&er D or D) >D for "I-E $redits
!/
;inor Pro.ect -
D) 0C&ose an8 e#e$ti=e /ne for T2/ $redits1
#thics = @ood @overnance
Study of &ife 'istories
"ross-"ulture ;anagement
Understanding "onsumers in 7ndia
)
)
)
)
)
)
)
)
!) 0C&ose an8 /ne for THREE $redits1
AU:S7 "ourses * *
@lobal :usiness 9perations * *
:uilding #ntrepreneurial "ulture = Team * *
:usiness 9pportunities in Aetailing =
>ranchising
* *
E: -a#ue Addition Courses0-AC1
:usiness "ommunication ? 777 ( - - (
:ehavioural Science ? 777 ( - - (
>oreign &anguage ? 777
>rench
@erman
Spanish
8apanese
"hinese
) - - )
;anaging #xcellence ( -
T/TAL *A
FOURTH SEMESTER
A: Core Courses 0Com7u#sor8 Courses1
;anagement in Action - Social #conomic
= #thical 7ssues
* ( - ,
B:E#e$ti=es 0C&oose an8 THREE1
Social #ntrepreneurship * *
;anaging a @rowing :usiness * *
"orporate #ntrepreneurship * *
&eading "hange in >amily :usiness * *
"orporate "rises = Aestructuring * *
"ustomer Aelationship ;anagement * *
Service 9perations ;anagement * *
&ean Six Sigma * *
Advertising = Sales Promotion * *
C&ose eit&er C or D >D) >D 0for "ifteen Credits1
C: Dissertation for "I"TEEN Credits
;;S,+E !issertation - - - (-
D:Dissertation for NINE Credits
!issertation D
D) 0C&ose an8 /ne for THREE $redits1
Management Contro# S8stem
Business Ana#8ti$s
Management % Contro# of Bua#it8
* *
!) 0C&ose an8 /ne for THREE $redits1
AUBSI Courses * *
.#o?a# Business /7erations * *
Bui#ding Entre7reneuria# Cu#ture %
Team
* *
Business /77ortunities in Retai#ing %
"ran$&ising
* *
"inan$ia# Institutions % Ca7ita# Mar3et * *
E: -a#ue Addition Courses
:usiness "ommunication ? 777 ( - - (
:ehavioural Science ? 777 ( - - (
>oreign &anguage ? 777
>rench
@erman
Spanish
8apanese
"hinese
) - - )
T9TA& *)