Questionnaire

Section 1 Demographics
1. Name of
respondent
2. Address
3. Contact no
4. Age
25 30 30 40 40 50 50 60 > 60
5. ender
!a"e #ema"
e
6. !arita" stat$s
!arri
ed
Sing"e
%. Ann$a"
&o$seho"d
'ncome
2 5
(a)hs
5 10
(a)hs
10
15
(a)hs
15 20
(a)hs
20 25
(a)hs
> 25
(a)hs
*. +ehic"e in
possession
None ,-o
-hee"er
#o$r
-hee"er
.. /hich of the fo""o-ing prod$cts ha0e 1o$ recent"1 p$rchased 2in "ast 1
1ear3 prod$ct referred for the p$rpose of this s$r0e1 2se"ect an1 one
prod$ct of 1o$r choice if 1o$ ha0e p$rchased m$"tip"e prod$cts3
4ed Sofa Dining ta5"e
10. 'ncidence
of p$rchase of
the se"ected
prod$ct
#irst time
5$1er
6epeat 5$1er
11. 6e7$irem
ent
Ne-
re7$irement
6ep"acement Additiona"
$nit
12. /hi"e 5$1ing this prod$ct -hat -as the most important
consideration in 1o$r mind 2i0e ran) 1 !ost important8 5
(east important3
Exact matching of the product to our requirements / expectations
Remaining within a budget
Pl put y in appropriate box
Buying the product within the time
The oerall experience of buying / shopping should be good
The e!ort required for searching and deciding the product should be
limited
13. 9"ease "et $s )no- 1o$r e:tent of agreement on fo""o-ing aspects on 5
point sca"e -here 5 is comp"ete"1 agree83 is ne$tra" and 1 is comp"ete"1
disagree.
Comp"e
te"1
disagre
e
Some-
hat
disagre
e
Ne$tr
a"
Some-h
at agree
Comp"et
e"1
agree
"
#y $nowledge about the product was
adequate to enable me ta$ing a
right decision
%
#y expertise about the product was
adequate to enable me ta$ing a
right decision
&
' was con(dent in my ability to
ma$e a good choice when
purchasing the product
Section 3; !1 shopping e:periences and choices
14. Appro:imate time 5et-een fee"ing the need of the prod$ct and
starting the search for the prod$ct
) "
month
"* %
mont
hs
%* &
mont
hs
&+,
mont
hs
-,
months
Pl put a tic$ in appropriate box
15. Appro:imate time 5et-een starting the search for the prod$ct
and 5$1ing the prod$ct
) "
month
"* %
mont
hs
%* &
mont
hs
&+,
mont
hs
-,
months
16. 'mportance ; 6ate the fo""o-ing attri5$tes of a store on
importance for 1o$ to 0isit and 5$1 f$rnit$re from 2-here 1 is
<Not at a"" important= and 5 is <>f critica" importance=.3
S6
No
4road
aspect Aspects
Not at
a""
importa
nt
>f "itt"e
importanc
e
Some-h
at
importan
t
+er1
import
ant
>f
critica"
importan
ce
" Product
.tore should hae large
product ariety
%
Product quality should be
good
&
The products should meet
our requirement
/ Price Reasonable prices
0 Payment options
S6
No
4road
aspect Aspects
Not at
a""
importa
nt
>f "itt"e
importanc
e
Some-h
at
importan
t
+er1
import
ant
>f
critica"
importan
ce
, Place
1ocation quality and
accessibility
2
3eighbourhood of the stores
should be good
4
Promoti
on .tore image
5
Recommendation of friends /
prior experience
"6 People
.alesman support should be
good
S6
No
4road
aspect Aspects
Not at
a""
importa
nt
>f "itt"e
importanc
e
Some-h
at
importan
t
+er1
import
ant
>f
critica"
importan
ce
" Product
.tore should hae large
product ariety
%
Product quality should be
good
S6
No
4road
aspect Aspects
Not at
a""
importa
nt
>f "itt"e
importanc
e
Some-h
at
importan
t
+er1
import
ant
>f
critica"
importan
ce
""
Behaiour and attitude of the
salesperson
"%
Physical
eniron
ment 7uality of store interiors
"& .erices
7uality of facilities li$e
par$ing8 toilets8 etc
"/
9arranty and post sales
support
1%. 9"ease "et $s )no- the stores ?sites 1o$ 0isited 5efore deciding
the @na" o$t"et ? site for the p$rchase
Sto
re
cod
e
Stores ? -e5site name
"
1ocal stores
: specify names;
%
<urniture brand
stores :li$e .tyle
.pa8 =ome >?cor8
Tangent8 etc@;
&
'nternet websites
1*. Appro:imate n$m5er of
stores A -e5sites 0isited for
ma)ing this decision
1.. 6BAS>NS #>6 +'S','N ; #rom the stores 1o$
0isited8 name top 3 of the stores and se"ect the reasons d$e to -hich
1o$ 0isited the stores 9$t C1D in the top 5 reasons for 0isiting
each store.
' ? -e 0isited the store 5eca$se -e )ne- ?
came to )no- that ;
Store 1
/rite
name
here
Store 2
/rite
name
here
Store 3
/rite
name
here
"
.tore had wide range of products suitable for
our requirement
%
.tore is reputed to hae good quality of
products
&
The store has reasonable / appropriate prices to
suit my budget
/
The store was easy to access
0
The neighbourhood of the stores is suitable for
our isit
,
9e were attracted to the store by its ads
2
The store was recommended to us / we hae
shopped before
4
The salespersons in this store are good
5
9e were attracted to the store by its interiors
"6
The store has good facilities li$e par$ing8 toilets8
childcare8 food courts
""
Anything else : please
specifyBBBBBBBBBBBBBBBBBBBBBBBBBBBBBB;
20. 6BAS>NS #>6 N>, 4EF'N ; #rom the stores 1o$
0isited8 rate the fo""o-ing on reasons -h1 1o$ did not 5$1 the prod$ct
from.
' ? -e did not 5$1 from these
stores 5eca$se
Comp"e
te"1
disagre
e
Some-
hat
disagre
e
Ne$t
ra"
Some-
hat
agree
Comp"e
te"1
agree
"
Product range was inadequate
%
Products quality was not good
&
The products were not suitable
for our requirements
/
Prices were not suitable
0 Payment options were not
suitable
,
9e did not li$e the store location
2
9e were not happy with the
image / reputation of the store
4
Adequate salespersons were not
aailable / they did not spend
enough time
5
.alespersons behaiour /
$nowledge was not adequateC
"6
9e did not li$e the store interiors
""
9e did not li$e the store facilities
li$e par$ing8 toilets8 childcare8
food courts etc
"%
9e were not con(dent about
warranty and post sales support
"&
Anything else : please
specifyBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBB;
1. 9"ease name of the store 1o$ "i)ed the most ?
p$rchased the prod$ct from
21. 6BAS>N #>6 4EF'N ' / we purchased the product from
the aboe store because @@@ :tic) the top 3 reasons -h1 1o$
5o$ght from this store3
6eason for 5$1ing
Comp"e
te"1
disagre
e
Some-
hat
disagre
e
Ne$t
ra"
Some-
hat
agree
Comp"e
te"1
agree
"
Product range was good
%
Product quality was good
&
9e got products suitable for our
requirement
/
The store had suitable prices
0
9e got appropriate payment
options
,
The store location was good
2
The store has ery good
reputation / image
4
The salesmen spent adequate
time with us
5
The salesmen gae good
guidance
"6
9e li$ed the store interiors
""
9e li$ed the store facilities li$e
par$ing8 toilets8 childcare8 food
courts etc
"%
Dood warranty and post sales
support
"6
Anything else : please
specifyBBBBBBBBBBBBBBBBBBBBBBBBBB
BBBB;
22. /hat is the possi5i"it1 of 1o$r ma)ing a p$rchase in f$t$re
from this o$t"etG
9ill
de(nitely not
purchase
#ay not
purchase
neutral
#ay
purchase
9ill
de(nitely
purchase
23. /i"" 1o$ recommend this o$t"et to 1o$r friends ?re"ati0es G
9ill
de(nitely not
recommend
#ay not
recommend
neutral
#ay
recommend
9ill
de(nitely
recommend
'f 1o$ are dissatis@ed and not "i)e"1 to recommend or 5$1 from the
store again8 p"ease respond to 7$estion 24.
'f 1o$ are happ1 and "i)e"1 to 5$1 from this store and ? or "i)e"1 to
recommend the store8 p"ease respond to 7$estion 25.
H$estion 24 H$estion 25
6an) 18283 top 3 reasons for dissatisfaction 6an) 18283 top 3
reasons for satisfaction
3
o
9$t ran)
18283 in
top 3
reasons
for
dissatisfac
tion
No 9$t ran)
18283 in
top 3
reasons
for
dissatisfac
tion
"
The products are not
good "
The products are ery
good
%
The prices are
unreasonable %
The store has reasonable
prices
&
The store location is not
ery good &
The store location is ery
good
/
The store does not
hae reputation / image
/
The store has ery good
reputation / image
0
The salesmen did not
spend adequate time
with us
0
The salesmen spent
adequate time with us
,
The salesmen did not
gie good guidance ,
The salesmen gae good
guidance
2
9e did not li$e the
store interiors 2
9e li$ed the store
interiors
4
9e did not li$e the
store facilities li$e
par$ing8 toilets8
childcare8 food courts
etc
4
9e li$ed the store
facilities li$e par$ing8
toilets8 childcare8 food
courts etc
5
9e were not happy
with the post sales
support
5
Dood warranty and post
sales support
"
6
Anything else : please
specifyBBBBBBBBBBBBBBBBB
BBBBBBBBBBBBB;
"6
Anything else : please
specifyBBBBBBBBBBBBBBBBBBB
BBBBBBBBBBB;