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    The Business Model Canvas

    Uploaded by

    John Howard
    C

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd

    The Business Model Canvas

    Uploaded by

    John Howard
    43 views2 pages
    C

    Original Title

    Bmc

    Copyright

    © © All Rights Reserved

    Available Formats

    RTF, PDF, TXT or read online from Scribd

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    C

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    43 views2 pages

    The Business Model Canvas

    Uploaded by

    John Howard
    C

    Copyright:

    © All Rights Reserved
    Download as RTF, PDF, TXT or read online from Scribd
    Download as rtf, pdf, or txt
    of 2

    The Business Model Canvas

    Designed for: Designed by:


    On
    :
    Day Month Year
    No.
    Iteration:
    Key
    Partners
    Key
    Activities
    Value
    Propositions
    Customer Relationships Customer Segments
    Who are our Key Partners?
    Who are our key suppliers?
    Which Key Resources are we acquiring from
    partners? Which Key cti!ities "o partners perform?
    motivations for
    partnerships: Optimization and
    economy Reduction of risk and
    uncertainty
    Acquisition of particular resources and activities
    What Key cti!ities "o our #alue Propositions
    require? $ur Distri%ution &hannels?
    &ustomer Relationships?
    Re!enue streams?
    categories
    Production
    Prolem Solving
    Platform!"et#ork
    What !alue "o we "eli!er to the customer?
    Which one of our customer's pro%lems are we helping to sol!e?
    What %un"les of pro"ucts an" ser!ices are we offering to each &ustomer
    (egment? Which customer nee"s are we satisfying?
    characteristics
    "e#ness
    Performance
    Customization
    $%etting the &o 'one(
    'esign
    )rand!Status
    Price
    Cost Reduction Risk
    Reduction
    Accessiility
    Convenience!*saility
    What type of relationship "oes each of our &ustomer
    (egments e)pect us to esta%lish an" maintain with
    them? Which ones ha!e we esta%lishe"?
    *ow are they integrate" with the rest of our %usiness
    mo"el? *ow costly are they?
    examples
    Personal assistance
    'edicated Personal Assistance
    Self+Service
    Automated Services
    Communities
    Co+creation
    +or whom are we creating !alue?
    Who are our most important customers?
    ,ass ,arket
    "iche ,arket
    Segmented
    'iversified
    ,ulti+sided Platform
    Key Resources Channels
    What Key Resources "o our #alue Propositions
    require? $ur Distri%ution &hannels? &ustomer
    Relationships? Re!enue (treams?
    types of resources
    Physical
    -ntellectual .rand patents/ copyrights/ data0
    1uman
    2inancial
    ,hrough which &hannels "o our &ustomer
    (egments want to %e reache"?
    *ow are we reaching them now?
    *ow are our &hannels integrate"?
    Which ones work %est?
    Which ones are most cost-efficient?
    *ow are we integrating them with customer routines?
    channel phases:
    34 A#areness
    1o# do #e raise a#areness aout our company5s products and services6
    74 8valuation
    1o# do #e help customers evaluate our organization5s Value Proposition6
    94 Purchase
    1o# do #e allo# customers to purchase specific products and services6
    :4 'elivery
    1o# do #e deliver a Value Proposition to customers6
    ;4 After sales
    1o# do #e provide post+purchase customer support6
    Cost Structure
    What are the most important costs inherent in our %usiness
    mo"el? Which Key Resources are most e)pensi!e?
    Which Key cti!ities are most e)pensi!e?
    is your business more:
    Cost 'riven .leanest cost structure/ lo# price value proposition/ ma<imum automation/ e<tensive outsourcing
    0 Value 'riven . focused on value creation/ premium value proposition0
    Revenue Streams
    +or what !alue are our customers really willing to
    pay? +or what "o they currently pay?
    *ow are they currently paying?
    *ow woul" they prefer to pay?
    *ow much "oes each Re!enue (tream contri%ute to o!erall re!enues?
    sample characteristics: types: fixed pricing dynamic pricing
    2i<ed Costs .salaries/ rents/ utilities0 Asset sale =ist Price "egotiation. argaining 0
    Variale costs *sage fee Product feature dependent >ield ,anagement
    8conomies of scale Suscription 2ees Customer segment dependent Real+time+,arket
    8conomies of scope =ending!Renting!=easing Volume dependent
    =icensing
    )rokerage fees
    Advertising
    ww w .busin e ssmodel g ene ration .c om
    ,his work is license" un"er the &reati!e &ommons ttri%ution-(hare like ../ 0nporte" 1icense.
    ,o !iew a copy of this license2 !isit http3 44creati !ecommons .org4li censes4 %y-sa4. ./4
    or sen" a letter to &reati!e &ommons2 565 (econ" (treet2 (uite .//2 (an +rancisco2 &alifornia2 785/92 0(.

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