JAGANNATH INTERNATIONAL

MANAGEMENT SCHOOL, KALKAJI

PGDM SYLLABUS
BATCH (2013-2015)
TRIMESTER V

Trimester - V
C 501
C 502
C 503

Business Policy and Strategic Management

Strategic Application of IT-Knowledge Management & Enterprise
Resource Planning
Logistics and Supply Chain Management
* Elective-Groups (any two) Dual Specialization
EM-Elective (Marketing)-EM 5101 to EM 5104
EF-Elective (Finance)-EF 5101 to EF 5104
EHR- Elective (Human Resource)-EHR 5101 to EHR 5104

Total

Sub. Code
EM 5101
EM 5102
EM 5103
EM 5104

ELECTIVE SUBJECTS (Trimester V)

MARKETING (Any three subjects)
Dual Specialization
Elective I : Sales and Distribution Management
Elective II : Retailing Management
Elective III : Advertising Management
Elective IV : Strategic Social Media Marketing

Sub. Code
EF 5101
EF 5102
EF 5103
EF 5104

FINANCE (Any three subjects)

Dual Specialization
Elective I: Management of Financial Institutions
Elective II : Security Analysis and Portfolio Management
Elective III: Financial Planning and Wealth Management
Elective IV: Venture Capital & Private Equity

Sub. Code
EHR 5101
EHR 5102
EHR 5103
EHR 5104

HUMAN RESOURCE (Any three subjects)

Dual Specialization
Elective I: Industrial Relations and Labour Legislations
Elective II: Managing Group Dynamics
Elective III: Training and Development
Elective IV: Leading Teams & Organizations

Lectures
per week /
Student
contact
hours

Credits

3
3
3
3
3
3
3
3
3
3
3
3
30
30
Total Credits
Trimester
I
II
III
IV
V
VI
VII
Total

C 501 Business Policy and Strategic Management

Credits: 4

Lectures: 40

Contents

No. of Lectures

Unit I:

Unit II:

Unit III:

Definition, Nature, Scope of Strategy and Strategic Management

Distinguish Business Policy from Strategic Management
Advantages of Strategic Management
Strategic Decision Making, Strategic Management Process
Role of Strategic, Defining Strategic Intent
Vision, Mission, Business Definition Goal and Objects
Environmental Appraisal

Concept of Environment
Components of environment (Political, Legal, Economic, Social, Technology)
Environment Scanning Techniques:- (SWOT) (TOWS), ETOP, QUEST
Internal Appraisal

A) Factors Affecting Organizational Capabilities

B) Organizational Appraisal
C) Methods & Techniques of Organizational Appraisal
(i)

Internal Analysis
(a) Value Chain
(b) Quantitative analysis
- Financial
- Non-Financial
(c) Qualitative analysis

(ii)

Comparative Analysis
(a) Historical
(b) Industry norms
(c) Bench marking

(iii)

Comprehensive Analysis
(a) Balanced score card
(b) Key factor eating

Unit IV:
(A)

Strategy Formulations
Corporate Level Generic Strategies
3

(B)

Stability
Expansion
Retrenchment
Combination Strategies
Corporate Restructuring
Mergers and Acquisitions.
Business Level Strategies

Porters Frame Work of Competitive Strategies: Conditions, Risk and Benefits of Cost Leadership,
Differentiation and Focus Strategies
Importance, building and use of Core Competence
Unit V:

Strategic Analysis and Choices

Corporate level strategies and alternatives

BCG, GE Nine Cell;
Hofers Product Market Evolution
Shell Directional Policy Matrix)

Porters Five Forces Model

Unit VI:

Unit VII:

Strategy Implementation

Approach & Strategies Implementation

Steps in Strategy Implementation
Resource allocation
Developing Programmes, Budgets and Procedures
Organizational Structure and Systems in Strategy Implementation
Leadership and Corporate Culture
Strategy Evaluation & Control

Traditional Approach
Strategic Control
Operational Control
Essential Features of Effective Control and Evaluation Systems
Contingency Planning.

Unit VIII:

Corporate Governance, Corporate Culture, Business Values, Business Ethics, Unethical

Problems in Business, Social Responsibility of Business.
4

Suggested Readings:

1. Thomson Arthur A and Strickland A J: Strategic Management Concept and Cases, Tata
McGraw Hill, 2002.
2. Glueck W T and Lawrence R Jauch: Business Policy and Strategic Management,
Frank Bros & Co., 2003.
3. Kazmi Azhar: Business Policy and Strategic Management, Tata McGraw Hill, 2003.
4. Mintzberg Henry, Ahlstrand Bruce and Lampel Josehp: Strategy Safari, Free Press,
New York, 1998.
5. Hamel Gary and Prahalad C K: Competing for the Future, HBS Press, 1999.
6. Mc Carthy Minichiello Currar: Business Policy and Strategy (Concepts and Readings)
4th Edition, A.I.T.B.S. Publishers & Distributors.
7. David Fred R: Strategic Management Concepts and Cases, 10th Edition, Prentice Hall
of India Pvt. Ltd.
The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

C 502 Strategic Application of IT Knowledge Management &

Enterprise Resource Planning
Credits: 2

Lectures: 20

Objective: The course imparts understanding of strategic applications of information

technology in business enterprises focusing on the major areas of Knowledge Management
& Enterprise Resource Planning. Emphasis will be on understanding how information
technology is used to create, capture, store & disseminate firm expertise & knowledge to
leverage into long term strategic benefit & how integration, automation of business
processes & resource planning is done through ERP.
Contents
Unit I:

No. of Lectures
Concept of Knowledge Management

Unit II:

Unit III:

Unit IV:

Knowledge terms and definitions

Business and Knowledge
Demystifying Knowledge Management
Aligning Knowledge Management and Business Strategy
Knowledge Management Technology and the Learning Organization 5
The Technology Perspective
Systems Perspective
Building the Knowledge Corporation
Knowledge Management Applications
ERP: An Overview

ERP & Related Technologies

Benefits of ERP
ERP Implementation Lifecycle & Methodology
ERP Project Management & Monitoring
ERP: The Business Modules & Market
Business Modules in ERP Package
ERP Market Place
ERP Present & Future
ERP Case Studies

Suggested Readings:
Text Books
1. Tiwana Amrit: The Knowledge Management Toolkit, Pearson Education, 1999.
2. Natarajan Ganesh and Shekhar Sandhya: Knowledge Management Enabling Business
Growth, Tata McGraw Hill, 2000.
3. Leon Alexis: ERP Demystified, Tata McGraw Hill, 2007.
Reference Books
1. Davenport Tom and Prusak Lary: Working Knowledge How organizations manage
what they know, Harvard Business School Press, 2000.
2. Sadagopan S: Enterprise Resource Planning, Tata McGraw Hill, 1999.
3. Taher Nasreen: Knowledge Management, ICFAI University Press, 2006.
The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria Final Exam

=
Mid Term
=
Attendance & Class Participation
=
Assignments, Caseletts, Presentations, etc.=

60%
20%
10%
10%
100%

C 503 Logistics & Supply Chain Management

Credits: 4

Lectures: 40

Objective: To understand the concept of logistics and supply chain management to stay
competitive in todays demanding environment since the customer can source his goods and
services from anywhere in the world. The area of Business logistics & supply chain covers
transportation, inventory maintenance, order processing, purchasing, warehousing, materials
handling, packaging, customer service standards and production.
Contents
Unit I:

No. of Lectures
Business Logistics / Supply Chain

Unit II:

Unit III:

Introduction,
Importance of objectives of Logistics / Supply Chain,
Logistics / Supply Chain strategy and planning,
Value chain,
Measurement of strategy performance,
Nature of Logistics / Supply Chain product,
Its characteristics,
Product pricing.
Logistics / Supply Chain Customer Service

Definition of Customer Service,

Order cycle time,
Changing environment & the importance,
Components of service,
Customer service costs,
Gaps analysis for customer service measurement,
Customer service strategic management & impediments to an effective customer
service strategy
Elements of Logistics & Supply Chain Management
Logistical Information system,
Emerging Technologies,
Demand Forecasting,
Selecting appropriate forecasting technique,
Functions of inventory,
Inventory costs & costs Management,
Material requirements planning,
Plant location,
Warehousing & distribution,
Elements of transportation costs,
8

14

Transportation network & decision,

Packaging policy,
Order processing & information systems,
Materials handling considerations,
Contemporary sourcing & supplier Management.

Unit IV:

Logistics / Supply Chain Organization & Control

12

Organizing the logistics / supply chain efforts,

Organizational choices,
Organizational strategy,
Organizational positioning,
Inter organizational & inter functional Management Alliances & Partnerships,
Logistics / supply chain control model & control systems,
Control information,
Measurement, Interpretation, & corrective action.

Suggested Readings:
Text Books

1. Ballon Ronal H: Business Logistics / Supply Chain Management, Pearsons

Education (Singapore) Low price edition, 2005.
2. Agrawal D K: Text Book of Logistics & Supply Chain Management, Macmillan
India Ltd, Ansari Road, Delhi, 2003.
3. Christopher Martin: Logistics & Supply Chain Management, Pearsons Education
(Singapore) Low price edition, 2005.
Reference Books:

1. Bowersox Donald J and Closs David J: Logistical Management, Tata Mcgraw Hill, Publishing Co, New Delhi, 2002.
2. Sahay B S: Supply Chain Management, MAC Millian India Ltd, 2001.
3. Levi David Sinchi, Kaminsky Philip and Levi Edith Simchi: Designing &
Managing The supply Chain, Tata Mcgraw - Hill, Publishing Co, New Delhi,
2005.
4. Debler Burt and Stakling: The Key to supply chain Management, Tata Mcgraw Hill, Publishing Co, New Delhi, 2004.
5. Handfield Robert B and Nichols Enest L: Supply Chain Redesign, Pearson
Education, Patargarg, Delhi, 2003.

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria Final Exam

=
Mid Term
=
Attendance & Class Participation
=
Assignments, Caseletts, Presentations, etc.=

60%
20%
10%
10%
100%

10

C 504 Consumer Behaviour

Credits: 3

Lectures: 30

Objectives:
The course imparts knowledge and makes familiar with the contribution of various
disciplines in understanding behaviour of the consumer. It helps in designing marketing
strategies & understanding pre purchase & post purchase behaviour of consumers.
Contents
Unit I:

No. of Lectures
Introduction

Unit II:

Unit III:

Unit IV:

Unit V:

Scope & Relevance of consumer behaviour

Buying Decision Process
Basic Model of consumer behaviour
Problem Recognition, Information search, Alternative Evaluation
Outlet Selection & Purchase
Individual Determinants of Buying Behaviour

Consumer Personality
Attitude and its components
Formation and modification of attitude
Models of attitude
External Determinants of Buying Behaviour

Family Influence on buying

Reference Groups
Social Classes
Cultural influence on buying behaviour
Models of Consumer Behaviour

Nicosia Model
Howard Sheth Model
Engel Kollat Blackwell Model
Post Purchase Behaviour

Consumer Satisfaction
Consumer dissonance
Reducing dissonance
11

Text Books:
1. Schiffman L G and Kanuk L L: Consumer Behaviour, 9th Edition, Prentice Hall of
India, New Delhi.
2. Assel Henry: Consumer Behaviour, Biztantra, New Delhi, 2005.
References:
1. Hawkins D I: Consumer Behaviour, 5th Edition, Tata McGraw Hill, 2005.
2. Gupta S L: Consumer Behaviour, Sultan Chand & Sons, 2002.
3. Laudon David: Consumer Behaviour, 4th Edition, Tata McGraw Hill, 2006.
The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

12

EM 5101 Sales and Distribution Management

Credits: 3

Lectures: 30

Objective: The aim is to impart skills and knowledge required to manage sales force and
distribution function in order to have a competitive edge.
Contents
Unit I:

No. of Lectures

Sales Management

Unit II:

Unit III:

Unit IV:

Concept, objectives
Theories of selling
AIDAS, Behavioural equation theory
Personal selling : Process
New dimensions of personal selling
Importance.
Sales Force Management

Nature, Basic types of organization

Sales Job analysis, recruiting and selecting sales personnel
Training of sales personnel
Motivation & compensation of sales force
Developing a compensation plan.
Sales Planning

Estimating the market potential

Controlling sale efforts using sales territories
Sales Budget and Quotas
Evaluating, Sales persons performance
Distribution Planning & Control
Function of intermediaries
Selection & motivation of intermediaries
Distribution analysis
Control & management
Channel dynamics
Vertical Marketing System
Horizontal Marketing System
Multi Channel Marketing System
Channel conflicts

13

Unit V:

Distribution System & Logistics

Physical Distribution System

Various modes & their characteristic
Logistics
SCM (Supply Chain Management)
Integration of sales & distribution

Suggested Readings:
Text Books:
1.

Still R R and Cundiff E W Govonani: Sales Management, 5th Edition, PHI.

2. Stanton Spiro: Management of Sales Force, Tata McGraw Hill, 1999.

Reference Books:
1. Gupta S L: Sales & Distribution Management, Excel Books.
2. Kapoor Ramneek: Fundamental of Sales Management, Mc Millian India Ltd, 2005.
The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

14

EM 5102 Retailing Management

Credits: 3

Lectures: 30

Objective: The objective of the course is to familiarize the students with key managerial
and policy issues involved in the design, implementation and assessment of the retail mix.
Contents
Unit I:

No. of Lectures

The World of Retailing

Unit II:

Unit III:

Unit IV:

Introduction to the World of Retailing Functions, Economic Significance of

Retailing, Retail Mix,
The Retailing environment in India
Types of Retailers Retail Formats, Theories of Retail Development, The Retail
Life Cycle
The Retail Strategy

Retail Market Strategy

Financial Strategy
Retail Locations
Human Resource Management
Information Systems and Supply Chain Management
Customer Relationship Management
Merchandise Management

Managing Merchandise Assortments

Merchandise Planning Systems
Buying Merchandise, National brands or Private labels
Retail Pricing
Store Management

Store Layout and Design

Visual Merchandising
Retail Communication Mix
Customer Service

Suggested Readings:
15

Text Books
1. Lervy Michael M, Weitz B W and Pandit Ajay: Retailing Management, 6th Edition,
Tata McGraw Hill, 2008.
2. Berman B and Evans J R: Retail Management, 10th Edition, Prentice Hall India,
2006.
3. Newman Andrew J and Cullen Peter: Retailing Environment & Operations, Cengage
Learning, 2002.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

16

EM 5103 Advertising Management

Credits: 3

Lectures: 30

Objective: The objective of this course is to provide an understanding of the basic

principles of advertising management and its role in the communication strategies.
Contents

No. of Lectures

Unit I:

Advertising

Meaning, importance
Integrated marketing communication,
Role of advertising in communication mix,
Social & ethical issues related to advertising.

Unit II:

Advertising Planning & Decision Making

Situation analysis
Marketing Programme
Advertising Plan
Implementation.

Unit III:

Setting Advertising Objectives

Functions of Objectives
Sales v/s Operational Objectives
Behaviour Dynamics
DAGMAR Approach
Unit IV:

10

Media class decisions

Media Vehicle Decisions,
Media Option Decisions
Scheduling & Timing Decisions
Creative Approaches, Art of copywriting
Testing the Copy
Production & Implementation

Unit V:

Media Tactics

Advertising Agencies

Definition, Role of Agency

Types of Advertising Agencies
Criteria for Selection of Agency
Agency Compensation
17

Suggested Readings:
Text Books
1. Batra Myers and Aaker: Advertising Management, 5th Edition, PHI.
2. George E Belch and Miachel A Belch: Advertising & Promotion, Tata McGraw Hill,
2007.
Reference Books:
1. Burnett Wells Moriarty: Advertising Principles and Practice, 6th edition, PHI.
2. Chunawala S A and Sethi K C: Foundation of Advertising, 5th edition, Himalaya
Publishing House.
The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

18

EM 5104 Strategic Social Media Marketing

Credit: 3

Lecture:30

Enable students to understand how to use the internet as an effective marketing channel, Enables
students to engage with customers online in a more practical manner and to plan and implement endto-end lead generation through the online mode.
Course Learning Outcome

1.
2.
3.
4.
5.
6.

Get a clear understanding of the value and importance of Digital Marketing and why it
is a vital component of a marketing strategy plan.
Create and effectively manage social media, display, search marketing, online
advertising and marketing campaigns.
Understand how digital marketing can help grow a business, domestically, and
internationally.
Create and develop effective and targeted email marketing campaigns that aligns with
business goals.
Identify various online applications and resources that can help build effective and
profitable web sites.
Measure and analyse the visitor traffic to a website to continuously develop and
improve digital marketing.

Course Contents

No of lectures

Unit:1

Principles and Drivers of New Marketing Environment:

4
Introduction of Social Media Marketing
Digital Media Industry
Reaching Audience Through Digital Channels Traditional and Digital Marketing
Introduction to Online Marketing Environment

Unit:II

Social Consumers:
6
Social media marketing segments.
Digital consumers- Purchase Behaviour of Consumers in Digital Marketing Format.
Online Customer Expectations
Online B2C and Online B2B Buying Process
Website Content Forms of Search Engines.
Working of Search Engines
Engine Positioning Display Advertising Trends.

Unit:III

Product Attributes and Web Marketing Implications:

Augmented Product Concept
Dimensions of Branding Online Customizing the Offering
Online Pricing Strategies and Tactics Price and Customer Value
Time-based Online Pricing Personalized Pricing, Bundle Pricing
19

Unit:IV

internet-Enabled Retailing in Digital Space

Turning Experience Goods into Search Goods
Personalization through Mass Customization Choice Assistance
Personalized Messaging Selling through Online Intermediaries
Direct to Customer Interaction.
Online Channel Design for B2C and B2B Marketing

Unit:V

Integrating Online Communication into IMC Process

6
Online Advertising-Email Marketing Viral Marketing Affiliate Marketing
Participatory Communication Networks.
Social Media Communities Consumer Engagement
Co-Created Content Management- Interactive Digital Networks
Customer-Led Marketing Campaigns- Legal and Ethical aspects related to Digital Marketing.

Unit:VI

Marketing Realities:
The Four pillars of social media strategy
Keys to idea implementation
Developing social media marketing metrics
Quantifying success- Data mining and social media

References:
1. Smith P R Chaffey Dave, -E-Marketing Excellence;,
2. Butterworth Heinemann, -The Heart of E-Business
3. Strauss Judy, -E-Marketing, Prentice Hall, India
4. Tuten & Solomon- Social Media Marketing.
5. Jose Van Dick, -The Culture of Connectivity

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

20

EF 5101 Management of Financial Institutions

Credits: 3

Lectures: 30

Objectives:
Familiarizing students with the regulating framework for banks in India
Equipping students with the tools used in interpreting and evaluation
performance, productivity and efficiency of the banking organizations
Equipping students with the in depth knowledge of financial management in the
banking organizations
Familiarizing students with the Non-Banking Financial Institutions
Contents
Unit I:

No. of Lectures
Financial Intermediation:

Role of Financial Intermediaries in Savings Mobilization

Type of Financial Intermediation
Financial Intermediaries in Indian Financial System

Unit II:

Introduction to Indian Banking System

History of Indian Banking

Phases of Indian Banking
Impact of Nationalization on Indian Banking System
Impact of Liberalization on Indian Banking System
Challenges after Nationalization and Liberalization
Risk in the Indian Banking System, Basal II & III
Retail Banking, Home Banking, Universal Banking
Regulatory Framework RBI Structure
Role of RBI in Indian Financial System
Banking Regulation and Supervision
Monetary Policy

Unit III:

Analysis of Banking Structure and Performance Measurement 5

Banking Sector Reforms

Bank Balance Sheet An Analysis
Capital Planning and Capital Adequacy of Banks
Liabilities Management
Cost of Funds and Transfer Pricing

Unit IV:

Investment of Portfolio of Banks

5
21

Investment Management
Components of Bank Investments Policy
Valuation of Investment Portfolio

Non Fund Based Services:

Non Fund Based Services of Banks
Payment and Clearing Operations

Unit V:

Capital Adequacy Requirements

Capital Adequacy of Banks

Capital Adequacy Norms
Capital Funds Risk Adjusted Assets and Off-Balance Sheet Items
Maintenance of CRAR.
Development Financial Institutions
Role of DFIs in the Financial System Operations of Major Fls in India IFCI,
IDBI, ICICI Regulatory Framework of Fls.
Unit VI:

Principles of Insurance:

Meaning and Nature of Insurance Terminology Classification of Insurance

Elements of Insurance Contract.

Insurance Products: Various kinds of Insurance Types of Line Insurance

Types of General Insurance Parameters of Selecting a Policy.
Insurance Companies : Types of Insurance Insurance Companies in India
LIC Working and Operations GIC Working and Operations

Insurance Sector Reforms

Need for Insurance Reforms in India Reforms Around the World

Recommendations of Malhotra Committee Insurance Regulatory and
Development Authority Amendments in the Insurance Act, 1938.

Suggested Readings:
1. Baye Michael R and Jansen Dennis W: Money, Banking & Financial Markets, 1st
Edition, AITBS Publishers and Distributors, 1996.
2. Rao P Mohan and Jain T K: Management of Banking & Financial Institutions,
Deep & Deep Publications Pvt. Ltd., 2002.
3. Shekhar K C and Shekar Lakshamy: Banking Theory & Practice, 18th Edition,
Vikas Publishing House Pvt. Ltd, 2003.
4. Banerjee Amalesh and Singh S K: Banking & Financial Sector Reforms in India,
Deep & Deep Publications Pvt. Ltd, 2001.
5. Varshney P N: Indian Financial System & Commercial Banking, 2nd Edition,
22

Sultan Chand & Sons, 2003.

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

23

EF 5102 Security Analysis & Portfolio Management

Credits: 3

Lectures: 30

Objectives: The course is designed to achieve the following objectives:

To acquaint the students with the working of security market and

principles of security analysis.

To develop the skills required for portfolio management so as to enable

students to judge the competitive position of firms in capital market and review
related business decisions.
Contents
Lectures
Unit I:

Return Risk & Taxes

Security Analysis

Valuation of fixed income securities: Types of bonds, main features and bond
valuation models.
Equity valuation: Fundamental analysis, Dividend capitalization models.
Technical Analysis, Efficient Market Hypothesis
Valuation of future and options contracts

Unit IV:

Concept and measurement of return

Concept and measurement of risk
estimation procedures
investment and taxes

Unit III:

Investment Environment

Financial Market & Overview

Indian Capital Market: Organization and Function
Types of Securities
Market Indicators
Regulation of capital market in India

Unit II:

No. of

Portfolio Management

Modern Portfolio Theory

Capital Asset Pricing Model (CAPM)
Arbitrage Pricing Theory (APT)
Active Portfolio Management
Portfolio Performance and Evaluation
Portfolio Insurance

24

Unit V:

Mutual Funds

Types and nature of mutual funds

Fund costs
Designing Mutual Fund Schemes
Ethical funds
Mutual Funds ratings.

Suggested Readings
1. Fischer Donald E and Jordan Ronald J: Security Analysis & Portfolio
Management, 6th Edition, Prentice-Hall of India, 2003.
2. Sharpe William F, Alexander Gordon J and Bailey Jaffery V: Investments, 5th
Edition, Prentice-Hall of India, 1999.
3. Kevin S: Security Analysis & Portfolio Management, Eastern Economy Edition,
Prentice-Hall of India, 2006.
4. Bhalla V K: Investment Management, 12th Edition, S. Chand & Company Ltd,
2005.
The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

25

EF 5103 - Financial Planning and Wealth Management

Credit: 3

Lectures: 30

Objectives
To equip students with skill sets required for financial planning and managing wealth of
high net worth individuals and to familiarize them with vital aspects of wealth
management wealth accumulation, wealth
preservation and wealth transfer.
Contents
Lectures

No. of

Unit I:

Financial Planning: Need and Steps Tax Planning:- Fundamentals Basic income tax
saving techniques; Capital gains tax; Insurance Planning:- Human Life Value; Life
Insurance; Health Insurance; Retirement Planning; Pension plans; Annuities schemes;
Estate Planning:- Need; objectives; methods of property disposition; using wills and
trusts; settling the estate.
Unit II:

Investment and Investment Products: Basics of Investment Management:Categorization Investment styles and factors determining them; Fixed Income Products;
Money Market Instruments; Bonds; Corporate Securities; Debt Securities Variable
Income. Products:- Equity and Equity Mutual Funds; Derivatives Structured products;
Credit cards. Risk Analysis of Investment Products.
Mutual Funds: Income funds, Growth funds, Balanced funds, Sector funds, Index
funds, Private equity funds, Fund of funds, Thematic funds, Systematic Investment
Planning.
Alternate Investment Options Art, Gold, Antiques, Commodities, Real Estate,
REITS, Real Estate Related Mutual Funds, Charity.
Unit III:

Introduction to Wealth Management: Worlds Wealth Statistics and Forecast World

Wealth Report; Key Drivers of Wealth Management; Global and Indian Wealth
Management Scenario; Wealth management Indian Perspective
Understanding the Wealth management Process: Savings Cycle and Wealth Creation
Cycle; Client Segmentation; Ultra high net worth individuals, High net worth
individuals, Mass Affluent; Client Expectations Wealth Accumulation, Wealth
Preservation, and Wealth Transfer Private
Banking, Family office, Offshore, Onshore, International investment; Wealth
management tools; Ethical principals relevant to wealth management

26

Unit IV:

Behavioral Skills for Wealth Management Time Management, Negotiation skills,

Convincing skills, Etiquettes and Manners.
Understanding Investor Psychology: Customer hesitancy, Client objection handling,
Closing a deal
Client Profiling and Lifestyle Guide to Investing: Asset Allocation Principles; The
Life cycle Investment Guide; Private Banking and Client Characteristics; Identifying
Client Needs Performa; financial statement- NRIs as Clients
Cases:
Faculty will identify appropriate cases
Suggested Reading
1. Gitnan and Joehnk: Persal Financial Planning, 11th Edition, South Western College
Publisher, 2007.
2. Arthur J: Personal Finance, Pearson Education, 11th Edition, 2008.
3. Hallman G, Rosen Bloom and Jerry S: Personal Financial Planning, 7th Edition,
McGraw Hill, 2003.
4. Katz Deena: Practice Management for Financial Advisors, Planners, and Wealth
Managers, Bloomberg Press, 2001.
The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

27

EF 5104 - Venture Capital and Private Equity

Credits 3

Lectures 30

Objectives:
To acquaint and generate interest of the students in Venture Capital and Private
Equity as an Alternative Asset Class

To enhance skills to enable students to understand various cycles involved in the

Investment Mechanism of PE / VC

To develop necessary skills-set for making use of the techniques learnt in real life
situations

Contents

No. of Lectures

Unit -1 Venture Capital: An Overview

6
How VC works: How VCs fill the need gap void, How VC industry works,
Sufficient Returns at acceptable risks, Active returns for the VC, Timing of an
Investment, The upside for entrepreneurs
Keys to successful Investing: Items to look for in a business proposition,
Investment vs Partnership, VC written summary list before investing
Unit 2 Management and Financial Analysis
6
Management Analysis: Characteristics of an Entrepreneur, How VCs judge
Entrepreneurs, Other Considerations: Marketing Analysis, Operations Analysis
Analysis of financial statements and Projections: Analysis of numbers: PL, BS
and CFS, Budgeting and Control, Past financing, Use of proceeds, Checklist
Unit -3- Private Equity: An Overview
4
Overview of Private Equity: What is a Private Equity, Overview of Private Equity
Market
Development of Private Equity Market: The Early Stages: 1946-1969, Seeds for
future growth: The 1970s, Explosive Growth: 1980-1990, Private Equity today
Globalization of PEs
Unit 4 - Investors in PE Market
2
Categories of Investors: Corporate Pension Funds, Public Pension Funds,
Endowment Funds, Wealthy Families and Individuals, Insurance Companies,
Investment Banks, Non-financial companies
Unit 5 Valuing a Deal
8
Valuations Methods used by PE/VC: DCF: Computation of WACC, Beta, Terminal
Value, Enterprise and Equity Values using FCFE and FCFF techniques
Market Multiples using comparable companies analysis
Unit 6 Deal Structuring and Exit Mechanism
28

 Deal Structuring and Exit: How PEs and VCs structure their deals, Exit 1: Going
Public, Exit 2: Sales to Strategic/Financial Buyer, Exit 3: Sale Back to the company,
Exit 4: Sale to another investor, Exit 5: Business Reorganisation, Exit 6: Business
Liquidation.
Text Book
Lerner, Josh; Hardymon, Felda; Leamon, Ann: Venture Capital and Private Equity
Suggested Readings
1. Fraser Sampson, Guy: Private Equity as an Asset Class
2. Finkel, Robbert: The Masters of Private Equity
3. Sheth, Arpan, K Mohan, Sriwatsan: India Private Equity Report 2013
4. Bloomfield, Stephen: Venture Capital Funding.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

29

EHR 5101 Industrial Relations & Labour Legislation

Credits: 3

Lectures: 30

Objectives:

To create conceptual understanding of factors influencing employee relations

To appreciate different approaches to Industrial Relations and its importance to
Industry
To understand the legislative concept and framework of labour laws in India
To appreciate the importance of labour laws compliance, difficulties and
practicality in managing industrial harmony.

Contents
Unit I:

Overview of Industrial Relations

Interactions and Outcomes of Industrial Relations

10

Employee Involvement & Participations: Concept, Objective & Forms

Discipline & Grievance Management: Forms & handling of Misconduct
Collective Bargaining: Importance, Forms, Process
Management of Conflicts

Unit III:

Legislative Framework

Conciliation
Arbitration & Adjudication
Unit IV:
Labour Laws

Concept of Industrial Relations

Dynamic context of Industrial Relations
Role of Actors in Employee Relations

Unit II:

No. of Lectures

10

Industrial Disputes Act, 1947

Trade Unions Act, 1926,
Factories Act, 1948
Employees State Insurance Act, 1948

Suggested Readings:
1. Monappa Arun: Industrial Relations, Tata McGraw Hill, 1996.
2. Kapoor N D: Handbook of Industrial Law, Sultan Chand & Sons, 2002.
3. Sharma J P: Simplified Approach to Labour Laws, Bharat, 2nd Edition, 2008.
30

The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

31

EHR 5102 Managing Group Dynamics

Credits: 3

Lectures: 30

Background: The best teams are created when the unique talents of each individual are
brought together for the desired outcome. Teams are not always more productive than
individuals working separately. The best teams are paradoxically related to the right way to
handle individuals. To have a great team, each member of the team needs to have a selfawareness of their own best contribution to the team and an assurance that others know that
their primary contributions are related to these talents. In this way, each member is attentive
to his or her best contribution to and for the team. It is also true that team members do not
labour under inappropriate expectations derived from the leader, teammates, or self.
Great team leaders will ask questions such as: What are the talents of each of the members
of my team? What experience, skills, and knowledge could I provide my team members to
help them develop their themes of talent into strengths? Are my teams performance
problems caused by a lack of skills and knowledge, which can be developed through
training and experience? Are the performance problems caused by a lack of talent, in which
case training will have a minimal impact? Is my team missing any talents that could make it
more balanced? Likewise, when they follow the strengths-based approach, team members
will start to ask themselves questions such as: How does this role draw out my greatest
talents? What can I do to further develop my talents into strengths? How can working from
my areas of greatest strength impact my performance and the performance of our team?
Who on my team has a talent that would make them a great complimentary partner for me?
In the light of emerging complexities of modern-day organization, reflected above the
course would endeavor to bring students face-to-face with the realities of various
dimensions of Organizational Behaviour including Group Dynamics, Team Building,
Communication and power sharing: Objectives:
To develop an understanding of issues involved in interpersonal dynamics.
To acquaint students with basic understanding of conflict and conflict
management techniques.
To develop an understanding of role of communication in interpersonal processes.
To create an understanding of key issues in establishing personal responsibility,
accountability and productive interpersonal relationships.
Contents

No. of Lectures

Unit I:

Introduction

Concept issues & factors affecting interpersonal relationship.

Individuals & Group Relations
Dysfunctions of groups & teams.
Group Dynamics

32

Unit II:

Interpersonal Communication

Effective listening
Interpersonal awareness & feedback
Interpersonal communication
Interpersonal Trust

Unit III: Group Cohesiveness

10

Role of members in-group.

Group Processes
Group cohesiveness
Interpersonal skills

Unit IV: Group Climate & Skills

10

Interpersonal skills
Group climate
Group decision making
Group synergy & team building

Suggested Readings:
1. Newstrom John W: Organizational Behaviour: Human Behaviour at work, Tata
McGraw Hill, 12th Edition, 2006.
2. Luthans Fred: Organizational Behaviour, 10th Edition, 2000.
3. Hart S A: Interpersonal Dynamics turn group into team, Electronic News, 1997.
4. Pareek, Rao and Pestonjee D M: Behavioural Processes in Organizations, Oxford &
IBH, 1981.
5. Dwivedi R S: Human Relations & Organizational Behaviour, MacMillan, 1997.
An illustrative list of cases to be discussed during the course is annexed. List of recent
articles and research studies will also be shared by the faculty at appropriate stage.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

33

EHR 5103 Training & Development

Credits: 3

Lectures: 30

Objectives:

To appreciate the need for adopting an integrated approach to training and

development in pursuit of organizational objectives.
To outline the steps involved in designing programmes.
To understand the wide variety of methods and techniques used by organizations.
To develop awareness about the importance and techniques of evaluation of the
effectiveness of training and development process and programmes.

Contents
Unit I:

Unit II:

No. of Lectures
Introduction

Concept of Training & Development

Models of training
Learning & Training
Training Need Analysis

10

Process & approaches of Training need analysis

Issues affecting Training need analysis
Training need analysis & Training process design
Unit III:
Training Design & Evaluation

10

Understanding & developing the objectives of training.

Facilitation of training: Trainee, training design & organization interventions.
Training methods
Implementation & evaluation of training programme

Unit IV: Management Development

Approaches to Management Development

Types of Management Developments Programmes
Suggested Readings:
1. Thacker J W: Effective Training: Systems, Strategies, and Practices, Pearson
Education, Second Edition, 1998.
2. Singh P N: Training for Management, Suchandra Publications, Mumbai, 2001.
3. Rolf Lynton P and Udai Pareek: Training for Organizational Transformation, Vistaar
Publications, 2nd Edition, 1990.
34

4. Venkataswamy G: Training and Development in Public Enterprises in India, 1st

Edition, Indian Publishers& distributors.
5. Bhatia S K: Training & Development, Deep & Deep, 2005.
The list of cases and specific reference including recent articles and research studies will be
notified by the faculty at the commencement of the course.

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

35

EHR 5104 Leading Teams and Organisations

Credits: 3

Lectures: 30

Contents

No. of Lectures

Unit-1 The nature of Leadership

6
Definitions of Leadership; Overview of Research on Leadership Approaches (Trait,
Behaviour, Power-Influence, Situational and Integrative); Levels of Analysis in
Leadership Theory; (Intraindividual; dyadic, group and organizational processes).
Unit-2 Perspectives on Leadership Behaviour
6
Survey Research on Task and Relations Behaviour: Ohio State and Michigan
Leadership Studies; Blake and Moutons High-High Leader Model; Leadership
styles for Managing the Work and Employee Relations; Pyramid Models of
Leadership.
Unit-3 Building and Leading High Performance Teams
6
Competencies for Effective Team Builder and Leader; Evaluating Team Performance
and Productivity; Team Decision-making; Communication and Collective
Intelligence in Teams; Team Creativity and Innovation; Teaming across Culture and
Distance; Team Leadership Styles; Emotional Intelligence and Coaching.
Unit-4 Leadership and Teamwork in Global Context
6
Global Leadership Skills and Characteristics; Leadership ethics in Different Cultural
Settings; Core Characteristics of Global/International/Multi-cultural Teams; CrossCultural Conflict and Negotiation; Leading Future Global Organizations.
Unit-5 Leading Organizations in a VUCA World
6
Defining VUCA; Challenges for Leaders in a VUCA Environment; Leadership,
Decisions and Analytics in a VUCA World; Impact of VUCA Environment on Talent
Management, Workforce Planning, Employee Engagement, Social Media Strategy,
Succession Planning, Organisational Learning and Leadership Development; Reinventing New Leadership Competencies for VUCA Challenges.
Text Book
Yukl, Gary (Prentice Hall): Leadership in Organizations
Brake, Terence (Irwen): The Global Leader
Reference Book
Bass, B., & Riggio, R.E Transformational Leadership
North house, P.G Leadership Theory and Practice
Thompson, L Making the Team A Guide For Managers

36

Evaluation Criteria

Final Exam
Mid Term
Assignments
Attendance & Class Participation

=
=
=
=

60%
20%
10%
10%
100%

37