A

SUMMER TRAINING REPORT

On
COMPARATIVE ANALYSIS OF VARIOUS BROKERAGE
FIRMS
Submitted in p!ti" #u"#i""ment $# t%e !e&ui!ement #$! '!d $# P$(t
G!dute )ip"$m In Mn*ement BIMM+ Pune,
Submitted
B-
ASHISH LIHINE
PG)M ./0112134
MARKETING
O#
BIMM, Pune
________________________________________
Guided
B-
M!, Nee"b% 5%
Sales Manager,Edelweiss,mumbai
BALA5I INSTITUTE OF MO)ERN MANAGEMENT+ PUNE
ACKNOWLEDEMEN!
I" is m# grea" $leasure "% e&$ress m# gra"i"ude and sin'ere "(an)s "% "(e managemen"
S"a**s %* "(e EDELWEISS L!D, M+MBAI *%r gi,ing me %$$%r"uni"# "% underg%
!raining in "(eir %rgani-a"i%n.
I als% e&$ress m# gra"i"ude "%wards m# *riends and '%%rdina"%rs *%r "(ere '%%$era"i%n.
!(is $r%/e'" w%uld n%" (a,e been '%m$le"ed wi"(%u" "(e guidan'e %* %ur "ea'(ing
s"a** and $r%/e'" guide Mr.Neelab( 0(a
I e&$ress m# sin'ere "(an)s and gra"i"ude *%r "(eir )ind '%1%$era"i%n.
2ASHISH LIHINE3
)e6"!ti$n Ce!ti#i6te
I (ereb# de'lared "(a" "(e in*%rma"i%n men"i%ned in "(e *%ll%wing da"a is "rue as $er m#
)n%wledge and belie*. M# $r%/e'" is an au"(en"i' w%r) 'arried %u" b# me under "(e guidan'e %*
m# guide. All "(e in*%rma"i%n in'ludes (ere is *ull# unbiased and "(e "e'(ni'al as$e'"s added
(ere is %n "(e basis %* "(e guidan'e %* m# su$er,is%r.
)te 7 Student nme
P"6e 7 Ashish Lihine



Int!$du6ti$n
In "(is era %* gl%bali-a"i%n we are wi"nessing inn%,a"i%ns in *inan'ial engineering resul"ing in
e,%lu"i%n %* a new se" %* $r%du'" in banning and 'a$i"al. 4inan'ial mar)e"
In India is *l%uris(ed wi"( $le"(%ra %* *inan'ial $r%du'"s "% in,es" in. !(e *inan'ial engineering s%
*ar been res$%nsible *%r "(e in,en"i%n %* new range %* $r%du'"s "% sui" "(e re5uiremen" %* "(e in,es"%rs
a''%rding "% (is %r (er ris) "a)ing abili"#. !(e basis $ur$%se "(e $r%/e'" is "% *ind %u" $%"en"ial
'us"%mers b# 'rea"ing awareness am%ng "(emsel,es. Ladder %* l%#al"# s(%ws (%w a $r%s$e'" ge"s
'%n,er"ed in"% ad,%'a"e. Pr%s$e'" is a $ers%n w(% )n%ws ab%u" "(e $r%du'" bu" is n%" $r%s$e'"i,e *%r
"(e '%m$an# and ad,%'a"e is a $ers%n w(% $r%m%"es "(e '%m$an# and i"s $r%du'" "(r%ug( w%rd %*
m%u"( and d%es re'%mmenda"i%n %* '%m$an#. !(is '%n,ersi%n $r%'ess %* $r%s$e'" "% ad,%'a"e needs
awareness $r%gram. Mumbai segmen" was sur,e#ed "% a""ain 'er"ain resul"s. !(e sur,e# was '%ndu'"ed
"% anal#-e "(e $r%s$e'"i,e 'us"%mer awareness *%r ,ari%us %nline ser,i'es a,ailable in "(e mar)e", "%
*ind %u" "(e *a'"%rs w(i'( w%uld in*luen'e "(e bu#ing de'isi%n %* "(e 'us"%mer, and "% *ind %u" "(e
in"eres" %* "(e $r%s$e'"i,e 'us"%mers in %nline s(are
"rading. !(e resear'( "ries "% *ind %u" "(e ser,i'es %**ered b# ma/%r $la#ers b#
C%m$aring "(em %n ,ari%us gr%und and bring %u" "(ere s$e'ial *ea"ures b# me"(%d %*
Des) resear'(.
IN)E8
C(.n%
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!i"le Page n%

Pr%*ile %* "(e Organi-a"i%n 617

Ob/e'"i,e 8 S'%$e %* "(e s"ud# 9:199

Li"era"ure ;e,iew 9<197

;esear'( me"(%d%l%g# <:1<=

Da"a anal#sis <>1=>

4indings =61=7

sugges"i%ns >:1>9

Anne&ure ><1>=

C%pte! 1
P!$#i"e $# t%e O!*ni9ti$n
Edelweiss Limi"ed is in s"%') br%)ing ser,i'e *%r %,er <: #ears n%w. Edelweiss was *%und and
es"ablis(ed in 977<. Sin'e "(en i" (as *%'used %n s"reng"(ening i"s $resen'e in "(e ra$idl# e&$anding
re"ail br%)ing mar)e". 4ur"(er EBL was in'%r$%ra"ed %n N%,ember <9, 977>, i" is )n%wn as '%m$%si"e
'%r$%ra"e member %* s"%') e&'(ange Mumbai 2BSE3 (%lding "w% 'ards. C%m$an# (as re'en"l#
%b"ained SEBI regis"ra"i%n "% a'" as P%r"*%li% Manager, In"erna"i%nal $ri,a"e e5ui"# in,es"%r li)e HSBC
$ri,a"e e5ui"# India *und limi"ed. A *irs" Carl#le ,en"ure, ma"uri"ies an In"el 'a$i"al, '%lle'"i,el# (%ld
==.>9? %* "(e e5ui"# 'a$i"al remaining >>.=6? %* "(e e5ui"# is be"ween $r%m%"ers and :.:@? is (eld
b# "(e em$l%#ees. EBL (as i"s $resen'e in "(e re"ail mar)e" sin'e i"s in'e$"i%ns %,er <: #ears ag%A i" is
%n %* "(e *irs" in"r%du'ed resear'(es, e&'lusi,el# sui"ed *%r "(e re"ail in,es"%r gi,ing re'%mmenda"i%ns.
Edelweiss (as 6=: %u"le"s in <B: 'i"ies in India.
Cu!!ent F$6u( P!i$!itie(
Ser,i'es Cins"i"u"i%nal in,es"%r D d%mes"i' E in"erna"i%nalF, wi"( "(e s"r%ng se""lemen" s#s"em and
e&"ensi,e use %* '%m$u"eri-a"i%n EBL (as build u$ %ne %* "(e larges" re"ail br%)ing business in India.
I"s re"ail br%)ing ser,i'es are 'us"%mi-ed "% e**e'"i,el# address "(e needs %* "(e '%r$%ra"e 'lien"s, (ig(
ne"w%r) indi,idual, as als% re"ail in,es"%rs, wi"( e**e'"i,e s%lu"i%ns "ail%r made "% "(e re5uiremen" %*
ea'( 'a"eg%r# %* 'lien".
E:pe!ti(e in
;esear'( '%,erage D a'"i,e '%,erage %* $%li"i'al de,el%$men" %* e'%n%m# '(anges. Se'"%r wise
in,es"men" s"ra"egies are in $la'e. S"%') ideal are "a)en %u" *r%m "ime "% "ime, in "une wi"( %,erall
s"ra"egies. !%"al '%,erage als% in'ludes "(e D; s"%')s. C%m$anies ins"i"u"i%nal resear'( "eam is ra"ed
as %ne %* "(e bes" in "(e indus"r# resul"ing in "(e >? mar)e" s(are %* all *%reign ins"i"u"i%nal $%r"*%li%
in,es"men" and >? mar)e" s(are *%r all d%mes"i' 'lien" %* Edelweiss $r%,ides %nline "rading *a'ili"ies
*%r i"s 'lien" *%r w(i'( 'lien"s are su$$%sed "% %$en an a''%un" wi"( Edelweiss.in Edelweiss (as "(ree
)ind %* a''%un"s "% sui" "(e "rading (abi" %* 'lien"s ,i-
C"((i6 66$unt D !(is a''%un" all%ws "(e 'lien" "% "(r%ug( EdelweissGs websi"e and is sui"able *%r
re"ail in,es"%rs. EdelweissGs %nline "rading websi"e als% '%mes wi"( a dial1n1"rade ser,i'e "(a" enables
'us"%mer "% bu# and sell s(ares b# 'alling "%ll *ree number.
Speed t!de nd (peed t!de p"u( 66$unt D !(ese are "(e s"a"e %* "(e ar" web "rading $r%du'"s
ideal *%r a'"i,e "raders and /%bbers w(% "ransa'" *re5uen"l# during "(e da#Gs "rading sessi%n "%
'a$i"ali-e %n in"ra da# $ri'e m%,emen"s. S$eed "rade gi,es a'"i,e "raders and /%bbers "(e edge wi"( real
"ime a''ess "% "(e mar)e".
Ke# *ea"ures %* s$eed "rade and s$eed "rade $lusH
Single s'reen "rading "erminal
;eal "ime s"reaming 5u%"es
Li,e "i' b# "i' in"ra da# '(ar"ing
Ins"an" %rderE "rade '%n*irma"i%n in "(e same wind%w
H%" )e#s similar "% a br%)ers "erminal
Cus"%mi-ed aler"s based %n mul"i$le $arame"ers
Ba') u$ *a'ili"# "% $la'e "rades %n dire'" $(%ne lines
Te!m( nd 6$nditi$n(
PA;!IC+LA;S CLASSIC AEC SPEED!;ADE AEC SPEED !;ADE
PL+S AEC
One "ime
regis"ra"i%n *ee
;s. =7 ;s.<::: ;s.6:::
AE' main"enan'e
'(arges
Nil *%r 9
s"
#ear and
;s.@::Eannum
*%rm <
nd
#ear.
Nil *%r 9
s"
#ear and
;s.@::Eannum *%rm
<
nd
#ear
Nil *%r 9
s"
#ear
and
;s.@::Eannum
*%rm <
nd
#ear.
B!$;e!*e St!u6tu!e72
In"rada# "radingH :.9?
Deli,er# H :.>?
E&$%sure H = "imes %* "(e de$%si".
Se!<i6e( p!$<ided b- Ede"'ei(( Ltd

Mi((i$n S"a"emen" %* "(e C%m$an#7 Ide( 6!ete+ <"ue( p!$te6t
C$mpn-=( Ob>e6ti<e7 !% in'rease mar)e" s(are %* "(e '%m$an# as well as "% in'rease 'us"%merGs
sa"is*a'"i%n le,el

T%e (t!u6tu!e $# 6$mpn-
!(e s"ru'"ure %* '%m$an# 'an be diagramma"i'all# $resen"ed as bel%wH1
Ass. Sales Manager Manager
Ass.Sales Manager
Ass. Sales Manager
Ass. Sales Manager
Bran'( Manager
Bran'( Manager
Bran'( Manager
Bran'( Manager
;egi%nal Manager
;egi%nal manager
;egi%nal manager
C%pte! /
Ob>e6ti<e( ? S6$pe $# t%e Stud-
Online s(are "rading is n%" a new '%n'e$" *%r India "%%. NSE (as s"ar"ed i" in 977<. S"ill s(are1"rading is
n%" ,er# $%$ular am%ng middle 'lass $e%$le and "(e# "(in) i" as ris)# in,es"men". I* we see "(e gr%w"(
%* "(e Sense& .I" (as in'reased m%re "(an 9> "imes in 96 #ears. In 977< i" was a" /us" 9::: and "%da# i"
is ab%u" 9>:::. I" was a" <9::: in 0anuar# <::B.
During resear'( i" was m# aim "% *ind %u" di**eren" as$e'"s %* %nline "rading and $e%$leGs in"eres" ab%u"
i" . W(i'( '%m$anies are $%$ular am%ng "(em, (%w mu'( "(e# )n%w ab%u" "(ese "(ings, (%w mu'( are
"(e# sa"is*ied e"'.I
Meanw(ile I was als% l%%)ing *%r $r%s$e'" 'us"%mers als% *%r Edelweiss L"d. 4%ll%wings are "(e main
%b/e'"i,e %* "(e resear'(H
P!im!- Ob>e6ti<e(7
!% *ind %u" $%"en"ial 'us"%mer b# 'rea"ing awareness am%ng "(e $e%$le *%r
O$ening Dema" aE'
!% *ind %u" "(e 'us"%merGs $er'e$"i%n and e&$e'"a"i%ns ab%u" "(e '%m$an# and i"s $r%du'"s and
ser,i'es.
!% '%lle'" da"a regarding "(e $er*%rman'e %* "(e '%m$an# in "(e mar)e".
!% de"ermine "(e ma/%r '%m$e"i"%rs in "(e mar)e".
!% )n%w w(i'( s(are "rading ser,i'e $r%,ider (as ma&imum 'us"%mers.
!% iden"i*# sa"is*a'"i%n le,el %* "(e 'us"%mers.
!% s"ud# "(e awareness and in"eres" %* 'us"%mers *%r %nline "rading ser,i'es.
!% *ind %u" 'us"%merGs sa"is*a'"i%n le,el.
S6$pe $# t%e (tud-
!% *ind %u" 'us"%merGs %,erall $er'e$"i%n ab%u" "(e s#s"em.
!% )n%w w(a" m%"i,a"es $r%s$e'"i,e 'us"%mer "% "(in) ab%u" g%ing *%r %nline s(are "rading.
!% )n%w w(a" %$"i%ns are used b# 'us"%mer in %nline "rading.
!% ge" in*%rma"i%n regarding "(e 'urren" mar)e" s(are %* "(e '%m$an#.
!% )n%w '%m$e"i"%rs %* Edelweiss in "(e mar)e".
!% im$r%,e "(e e**i'ien'# %* "(e s"a** and ser,i'es %* "(e '%m$an#.
!% in'rease "(e Jalue $r%$%si"i%n %* "(e %rgani-a"i%n.
!(is $r%/e'" is basi'all# d%ne "% en(an'e "(e mar)e" s(are %* "(e '%m$an#

C%pte! 3
Lite!tu!e Re<ie'
Bringing "%ge"(er under %ne si"e all "(e rele,an" *a'"%rs "% enable an in*%rmed in,es"men" is w(a"
%nline "rading is all ab%u". !(ere are se,eral "erms w(i'( are '%mm%nl# used *%r %nline s(are "rading H
1, )e2Mt A@6 D !(is is a a''%un" w(ere dema"eriali-a"i%n "a)es $la'e. Dema"eriali-a"i%n is "(e $r%'ess
b# w(i'( $(#si'al 'er"i*i'a"es %* an in,es"%r are '%n,er"ed "% an e5ui,alen" number %* se'uri"ies *%rm
and 'redi"ed in"% "(e in,es"%rGs a''%un" wi"( (isE(er DP.
/, )P A A de$%si"%r# $ar"i'i$an" is an agen" %* "(e de$%si"%r# "(r%ug( w(i'( i" in"er*a'es wi"( "(e
in,es"%r. DP 'an %**er de$%si"%r# ser,i'es %nl# i" ge"s $r%$er regis"ra"i%n *r%m SEBI.
3, )ep$(it$!- D A de$%si"%r# is an %rgani-a"i%n w(i'( (%lds se'uri"ies %* in,es"%r in ele'"r%ni' *%rm a"
re5ues" a" re5ues" %* "(e in,es"%r "(r%ug( a regis"ered re$%si"%r# $ar"i'i$an". I" als% $r%,ides ser,i'es
rela"ed "% "ransa'"i%ns in se'uri"ies.
B, S<in* A@6 1 !(is is a regular ban) aE' w(i'( is lin)ed "% D Ma" aE' and "rading aE'. re5uired am%un"
%* m%ne# is used *%r "rading *r%m sa,ing aE'.
C, T!din* A@6 D !(is is a aE' "(r%ug( w(i'( a'"ual "rading i.e. bu#ing and selling "a)es $la'e. In %nline
s(are "rading all "(ree a''%un"s are in"erlin)ed.

DE1MA!
ACCO+N!
6. Limit $!de!1 A $ri'e (ig(er %r l%wer "(an #%u wan"ed, #%u need "% $la'e a limi" %rder ra"(er "(an a
mar)e" %rder. A limi" %rder is an %rder "% a,%id bu#ing %r selling a s"%') a" %rder "% bu# %r sell a
se'uri"# a" a s$e'i*i' $ri'e. A bu# limi" %rder 'an %nl# be e&e'u"ed "(e limi" $ri'e %r (ig(er. W(en #%u
$la'e a mar)e", #%u 'anG" '%n"r%l "(e $ri'e a" w(i'( #%ur %rder will be *illed. ;emember "(a" #%ur limi"
%rder ma# ne,er be e&e'u"ed be'ause "(e mar)e" $ri'e ma# 5ui')l# sur$ass #%ur limi" be*%re #%ur
%rder 'an be *illed. Bu" b# using a limi" %rder #%u als% $r%"e'" #%ursel* *r%m bu#ing "(e s"%') a" "%%
(ig( $ri'es.
D, M!;et $!de!2 Mar)e" %rder is an %rder "% bu# %r sell s"%') a" "(e 'urren" mar)e" $ri'e. +nless #%u
s$e'i*# %"(erwise, #%ur br%)er will en"er #%ur %rder as a mar)e" %rder.
E, O!de!2 In,es"%rs (a,e se,eral %$"i%ns w(en i" '%mes "% $la'ing an %rder "% bu# %r sell "(e se'uri"ies.
4%r e&am$le, w(e"(er #%u $la'e an %rder dire'"l# wi"( #%ur br%)er %r "rade %nline, #%u 'an ins"ru'"
#%ur br%)er "% bu# %r sell a" a s$e'i*ied $ri'e. Or #%u 'an $la'e an %rder "(a" is g%%d *%r %ne da# %nl#
%r *%r an e&"ended $eri%d.
F, St$p $!de!2 A s"%$ %rder is an %rder "% bu# "% sell a s"%') %n'e "(e $ri'e %* "(e s"%') rea'(es "(e
s$e'i*ied $ri'e, )n%w as s"%$ $ri'e. W(en "(e s$e'i*ied $ri'e is rea'(ed, #%ur s"%$ %rder be'%mes a
mar)e" %rder.
Buy stop order2 In,es"%rs "#$i'all# uses a s"%$ %rder w(en bu#ing s"%') "% limi" a l%ss %r $r%"e'" a
$r%*i" %n s(%r" sell. !(e %rder is en"ered a" a s"%$ $ri'e "(a" is alwa#s ab%,e "(e 'urren" $ri'e.
Sell Stop order2 A sell s"%$ %rder (el$s "(e in,es"%rs "% a,%id *ur"(er l%sses %r "% $r%"e'" a $r%*i" "(a"
e&is"s i* "(e s"%') $ri'e '%n"inues "% dr%$. A s"%$ %rder "% sell is alwa#s $la'ed bel%w "(e 'urren" mar)e"
$ri'e.
9:. S%$!t Se""1 A s(%r" sell is generall# "(e sale %* a s"%') #%u d% n%" %wn. In,es"%rs w(% sell s(%r"
belie,e "(e $ri'e %* "(e s"%') will *all. I* "(e $ri'e %* "(e s"%') dr%$s, #%u 'an bu# "(e s"%') a" l%wer
$ri'e and ma)e "(e $r%*i". I* "(e $ri'e %* "(e s"%') rises and #%u bu# i" ba') la"er a" (ig(er $ri'e, #%u
will in'ur a l%ss.
A66$unt Openin*
!% a,ail "(e ser,i'es %* de$%si"%r# %ne re5uires %$ening an a''%un" wi"( an# %* "(e de$%si"%r#
$ar"i'i$an"s. !(e e1in,es" a''%un" is an a''%un" w(i'( all%ws a 'us"%mer ele'"r%ni' "rading %n "(e
e&'(ange. !(r%ug( "(is uni5ue "(ree in %ne "rading e,er# 'us"%mer %$ening an e1in,es" a''%un" ge"s a
ban) sa,ing a''%un".
C"ient Re*i(t!ti$n P!$6e((
St$6;2m!;et in Indi
Int!$du6ti$n7
!(ere was a "ime w(en India was dis'ussed as "(e land %* sna)e '(armers, bla') magi' and e$idemi's
bu" "(e re,%lu"i%nar# Indian gr%w"( s"%r# '(anged e,er#"(ing. Indian e'%n%m# a" i"s (eig(" '%m$elled
"(e w%rld "% '(ange i"s ,iew$%in" "%wards India. Ou" %* "(e se,eral *a'"%rs w(i'( '(anged "(e *a'e %*
m%dern India, we are g%ing "% dis'uss "(e m%s" r%aring %* "(em i.e. %ur s(are mar)e". !(e earlier
re*%rm $r%'edures ad%$"ed b# India ga,e India "(e "w% m%s" s%ug(" a*"er w%rld1'lass brands i.e.
SENSEK and NI4!L. !(e magi'al *igures dis$la#ed b# %ur mar)e" "urned all "(e (eads %n India. And
India be'ame %ne %* "(e m%s" *a,%red $la'es *%r in,es"men".
N%w I am g%ing "% deal wi"( "(e u$s and d%wns in "(e s(are mar)e" sin'e las" "w% #ears
i.e. sin'e #ear <::6.%ur s(are mar)e" (as wen" "(r%ug( man# $(ases in "(ere < #ears. We saw "(e
in,es"%rs ge""ing %,er/%#ed a" <9K and we saw "(em 'r#ing "%% w(en i" 'ras(ed. We saw (%w "(e
mar)e" rewarded "(e under,alued s(ares and (%w "(e %,er,alued s(ares *ell d%wn "% dem%ns"ra"e "(e
sa#ing Ce,er#"(ing w(i'( rise m%re "(an e&$e'"ed, (as "% *all.F
S% "% anal#-e "(e saga %* Indian s(are mar)e", we (ad "w% indi'es "% *%ll%wH BSE Sense& and NSE
ni*"#. !(%ug( NSE ni*"# is a m%re ad,an'ed %$"i%n and (as le*" BSE Sense& *ar be(ind, s"ill we 'all
BSE Sense& as "(e bar%me"er %* %ur e'%n%m#. !(a"Gs w(# I (a,e *%ll%wed "(e BSE Sense&. I" was n%"
$%ssible "% "ra') ea'( and e,er#da# *igure %* "(e Sense& sin'e las" "w% #ears. !(e $er*%rman'e %* "(e
Sense& is anal#-ed wi"( "(e (el$ %* da"a and gra$(s '%lle'"ed *r%m ,ari%us s%ur'es and s%me %* "(e
m%s" "al)ed ab%u" m%,emen"s %* Sense& s"ar"ing wi"( "(e se'%ndar# mar)e" summar# %* ea'( #ear,
*irs"l# #ear <::6 and "(en #ear <::M
SENSE8 du!in* /00G7 (Economic Survey 2007-08)
2006 BSE
Jan 9920
Feb. 10370
Mar 11280
Apr 12043
May 10399
Jun 10609
Jul 10744
Aug 11699
Sep 12454
Oct 12962
Nov 13696
Dec 13787
Sen(e: du!in* /00D7 (source: Economic Survey 2007-08)
2007 BSE
Jan 14091
Feb 12938
Mar 13072
Apr 13872
May 14544
Jun 14651
Jul 15551
Aug 15319
Sep 17251
Oct 19838
Nov 19363
ec 20287
Sen(e: du!in* -e! /00E7
A*"er s'aling new (eig("s %* <::::N, Sense& en"ered #ear <::B wi"( r%s# $i'"ures. !(e "rade $undi"s,
br%)ers and e,en in,es"%rs $redi'"ed new (eig("s *%r "(e #ear. And "(e# *el" "(eir $redi'"i%ns '%ming
"rue w(en Sense& "%u'(ed "(e <9::: mar) %n B
"(
0anuar# <::B. I"Gs in"eres"ing i* %ne sees in "erms %*
*l%wsH t%e >$u!ne- #!$m /0+000 t$ /1+000 i( d$minted b- d$me(ti6 in(tituti$n" in<e(t$!(H 4IIs
were nega"i,e sellers, "(e# s%ld in "(e 'as( mar)e" "% "(e "une %* +SD => billi%n. S% i* %ne (as "% "a)e
%u" s%me $%in"ers *r%m "(is /%urne# *r%m <:,::: "% <9,:::, i" is "(e l%nges" /%urne# w(i'( we (a,e
seen in "(e las" >,::: mar)s, "(e mid'a$s and small 'a$s (a,e been %u"$er*%rmers and in "erms %*
*l%ws, i" (as been d%mes"i' ins"i"u"i%nal in,es"%rs w(i'( (a,e been reall# $u""ing "(e m%ne#.
Bu" "(e r%s# $i'"ure s%%n "urned gl%%m#. !(e s)#r%')e"ing Sense& suddenl# s"ar"ed (eading s%u"( and
Sense& saw "(e bigges" abs%lu"e *all in (is"%r#, s(edding <:6< $%in"s in"ra1da#. I" 'l%sed a" 9M,6:>.@>,
d%wn 1B0E,3C $%in"s %r M.= $er 'en". I" *ell "% a l%w %* 96,7>9.>:. !(e *all was "riggered as !e(u"t $#
'e;ne(( in *"$b" m!;et(, bu" "(e im$a'" %* "(e gl%bal r%u" was "(e bigges" in India. T%e m!;et
tumb"ed $n 66$unt $# b!$d b(ed (e""2$## t%t eme!*ed in *"$b" e&uit- m!;et(, Fe!( $<e!
t%e ($"<en6- $# m>$! Ie(te!n bn;( !tt"ed (t$6;( in A(i nd Eu!$pe,
A*"er "(e w%rs" 0anuar# in "(e las" <: #ears *%r Indian e5ui"ies, 4ebruar# "urned %u" "% be a *la" m%n"(
wi"( "(e BSE Sense& d%wn :.=?. India *inis(ed "(e m%n"( as "(e se'%nd w%rs" emerging mar)e". !(e
under$er*%rman'e 'an $ar"l# be a""ribu"ed "% "(e *a'" "(a" Indian mar)e"s %u"$er*%rmed gl%bal mar)e"s
in "(e las" "w% m%n"(s %* <::Mand (en'e we were seeing "(e lagged im$a'" %* "(a" %u"$er*%rman'e. In
"(e s(%r"er "erm, de<e"$pment( in t%e US e6$n$m- nd US m!;et( 6$ntinued t$ d$minte in<e(t$!
(entiment( *"$b""- nd 'e (' <$"ti"it- m$<e up (%!p"- 6!$(( m$(t m!;et(.
!(e B%mba# S"%') E&'(ange 2BSE3 Sense& *ell =.== $er'en" %n M%nda#, @9
s"
mar'( "(e las" da# %* "(e
*inan'ial 5uar"er, "% end "(e 5uar"er %* Mar'( d%wn <<.7 $er'en", i"s bigges" 5uar"erl# *all sin'e "(e
0une 977< 5uar"er, ( !ep$!t( $# !i(in* in#"ti$n nd *"$b" e6$n$mi6 ("$'d$'n dmpened m!;et
(entiment(, 4inan'ial s"%')s led "(e Sense& slide al%ng wi"( I!. A''%rding "% mar)e" anal#s"s, IT
(t$6;( #e"" $n '$!!ie( b$ut t%e %e"t% $# t%e US e6$n$m-. Indian I! *irms de$end %n "(e +S 'lien"s
*%r a ma/%r s(are %* "(eir re,enues.
C$n6"u(i$n7
A*"er g%ing "(r%ug( all "(e anal#sis regarding "(e s"%') mar)e" in las" < #ears, we 'an sa# "(a" s"%')
mar)e" "%u'(ed i"s $ea) a" <9::: bu" "(en 'ras(ed badl#. N%w i" is re,%l,ing ar%und a 9=:::196:::
*igure. !(%ug( "(e Sense& is a bar%me"er and a*"er seeing su'( *lu'"ua"i%ns %ne '%uld be a*raid %*
in,es"ing. S"ill we 'an sa# "(a" $e%$le 'an $la# sa*e b# in,es"ing "(e blue1'(i$s and under,alued s(ares.
During #ear <::6, i* we )ee$ aside "(a" brie* $eri%d %* l%ss "(a" "(e mar)e" wi"nessed *r%m ma# 9:
<::6 "% 0une 9= <::6, in,es"%rsG weal"( seem "% (a,e gr%wn d%uble *%ld wi"( "(e Sense& "%u'(ing "(e
9::::, 99:::, 9<:::, 9@::: and 9=::: le,els in "(e same 'alendar #ear. In,es"%r weal"( in "erms %*
mar)e" 'a$i"ali-a"i%n (as been gr%wing in "(e range %* 6.B=19<.=9?
And "al)ing ab%u" #ear <::M, we 'an summari-e "(e (a$$enings %* #ear <::M as a #ear w(i'( rede*ined
"(e resis"an'e le,els a" Sense&. S"r%ng e'%n%mi' da"a, (ea,# in*l%w %* *unds *r%m 4IIs "%wards "(e
'l%se %* $re,i%us 'alendar #ear and de'en" "% (ig(l# en'%uraging surge in earnings %* "%$ n%"'(
'%m$anies all $%in"ed "% a r%s# <::M. !(e ru$eeOs rise agains" "(e +S d%llar "(e regula"%rOs de'isi%n "%
res"ri'" in,es"men"s made "(r%ug( $ar"i'i$a"%r# n%"es, rising 'rude %il $ri'es, "(e sub1$rime m%r"gage
w%es in +S, '%n'erns %,er a sl%wing d%wn +S e'%n%m# and !(e Le*" $ar"iesO %$$%si"i%n "% "(e Ind%1
+S nu'lear $a'", did (al" "(e mar)e"Os $r%gress a" "imes. Bu" "(e in(eren" s"reng"( %* "(e Indian
e'%n%m#, *airl# bu%#an" resul"s 5uar"er a*"er 5uar"er, "(e ,ari%us '(%$s and subsidies ann%un'ed b# "(e
g%,ernmen" and sus"ained e**%r"s made b# "(e mar)e" regula"%r "% )ee$ in,es"%r '%n*iden'e in "(e
s#s"em ali,e )e$" "(e m%men"um g%ing.
Presen"l# "(e (i)e and see) being $la#ed b# 'rude $ri'es, in*la"i%n and ;BI is a**e'"ing %ur mar)e" "% a
grea" e&"en". And adding "% "(e w%rries are gl%bal sl%wd%wn, $%li"i'al ins"abili"#, serial b%mb blas"s,
nega"i,e $ubli' sen"imen"s e"'. I" is indeed sur$rising "(a" "(%ug( "(e e$i'en"er %* "(e sub1$rime 'risis
is "(e +S, "(e "rem%rs are being *el" in India. !(e l%ss %* mar)e" 'a$ in "(e +S is %nl# 9= $er 'en" ,is1
P1,is @B $er 'en" in India.
Bu" e,en a*"er anal#-ing "(e 'auses *%r d%wn"urn, we 'an sa# "(a" India s"%r# (as n%" endedA else Q<::
billi%n wi"( ins"i"u"i%nal in,es"%rs w%uld (a,e *led *%r sa*er wa"ers. E&$%r"s being 9= $er 'en" %* DP,
India is less ,ulnerable "% e&"ernal s(%')s "(an man# %"(er Asian na"i%ns. P%li"i'al un'er"ain"ies "%%
(a,e narr%wed d%wn.
Sa,ings in India (a,e risen a" a (is"%ri' ra"e %* @> $er 'en" %n "(e gr%wing DP baseA 9M $er 'en" %*
"(is is in g%ld, '%mm%di"ies and real1es"a"e w(ile *inan'ial sa,ings re$resen" 9B $er 'en" %* DP. E,en
"(is is s)ewed "%wards de$%si"s b%"( ban)ing and n%n1ban)ing, w(ile "(e $er'en"age %* sa,ings in
s(ares and deben"ures is a mere 6.@ $er 'en". I* "(is $er'en"age g%es "% <> $er 'en", i" w%uld am%un" "%
Q=: billi%n %* in'remen"al m%ne# being di,er"ed "% 'a$i"al mar)e"s. S% e,en a*"er su'( d%wn"urns, we
'an be (%$e*ul *%r a $%si"i,e mar)e".

C%pte! B
Re(e!6% Met%$d$"$*-
Mar)e"ing resear'( is a s#s"ema"i' design, '%lle'"i%n, anal#sis 8 re$%r"ing %* Da"a w(i'( is rele,an" "%
s$e'i*i' mar)e" si"ua"i%n .
M# resear'( $r%'ess is as *%ll%ws.
)EFINES TJE PROBLEM AN) RESEARCJ OB5ECTIVES
!(e %b/e'"i,e %* "(e resear'( '%ndu'"ed was "% s"ud# %* '%nsumerGs $re*eren'e *%r %nline s(are "rading.
Se'%ndar# %b/e'"i,e %* "(e sur,e# was "% )n%w "(e 'us"%merGs sa"is*a'"i%n le,el. M# %"(er %b/e'"i,es
were "% *ind %u" "(e %,erall $er'e$"i%n ab%u" "(e s#s"em and w(a" m%"i,a"es "(e $e%$le "% "(in) ab%u"
g%ing *%r %nline s(are "rading.
2<3)EVELOPING RESEARCJ PLAN
!(e se'%nd s"age %* mar)e"ing resear'( 'alls *%r de,el%$ing a m%s" e**i'ien" $lan *%r ga"(ering needed
in*%rma"i%n. Designing a resear'( $lan 'alls *%r "a)ing de'isi%n %n da"a s%ur'es resear'(, a$$r%a'(,
resear'( ins"rumen", sam$ling $lan and '%n"a'" me"(%ds.
)ATA SOURCE
!(ere are "w% "#$es %* me"(%ds used in da"a '%lle'"i%n i.e. $rimar# da"a 8 se'%ndar# da"a.
A4 P!im!- dt
!(%se da"a w(i'( are '%lle'"ed a" *irs" (and b# "(e resear'(er es$e'iall# *%r "(e $ur$%se %* "(e s"ud#
,are )n%wn as $rimar# Da"a .!(e da"a is '%lle'"ed dire'"l# *r%m "(e $ers%n in sam$le $%$ula"i%n. In "(is
$r%/e'" resear'( "(e '%lle'"i%n %* da"a is dire'"l# in"er,iewing 'us"%mer. In "(e '%lle'"i%n %* "(e $rimar#
da"a, I (a,e used sur,e# me"(%d and use "(e 5ues"i%nnaire me"(%ds.
T%e!e !e min"- t'$ met%$d( #$! t%e 6$""e6ti$n $# t%e p!im!- dt '%i6% !e *i<en be"$'+
Obser,a"i%nal Me"(%d.
Sur,e# Me"(%d.
Ob(e!<ti$n Met%$d72
In "(e %bser,a"i%n me"(%d, i" re5uires "(e %bser,er. !(e %bser,er will )eenl# %bser,e "(e $ers%n a" "(e
"ime %* "(e in"er,iew 8 re'%rd (is be(a,i%r a''ura"el#. i" is als% %ne %* !(e im$%r"an" me"(%d *%r "(e
'%lle'"i%n %* da"a bu" i" re5uires g%%d 8 e&$erien'ed %bser,er w(% 'an %bser,er !(e be(a,i%r %* "(e
res$%nden" $r%$erl# and re'%rd i" wi"( grea" a''ura'#.
Su!<e- Met%$d72
I" is m%s" $%$ular me"(%d *%r "(e '%lle'"i%n %* ne'essar# da"a *r%m "(e res$%nden"s. I (a,e used sur,e#
me"(%d *%r "(e '%lle'"i%n %* "(e ne'essar# da"a.
Di**eren" "#$es %* "(e sur,e# are gi,en bel%w,
Pers%nal in"er,iew.
!ele$(%ni' sur,e#.
Mail 5ues"i%nnaires.
Pe!($n" Inte!<ie'72
In "(e $ers%nal in"er,iew, "(e in"er,iewer will $ers%nall# mee" "(e res$%nden" and will "a)e is in"er,iew.
!(e in"er,iewer will as) 5ues"i%n in *a'e "% *a'e dire'"i%n "% "(e res$%nden"s %r gr%u$ %* res$%nden"s.
Te"ep%$ni6 Su!<e-72
In "(e "ele$(%ni' in"er,iew, "(e in"er,iewer will ma)e 'all "% res$%nden"s, in*%rm "(e res$%nden"s ab%u"
"(e $ur$%se %* "(e 'all and "(en (e will as) "(e rela"ed 5ues"i%ns "% "(e res$%nden"s. !(is me"(%d is used,
w(en "(e in*%rma"i%n "% be '%lle'"ed is limi"ed. I" is m%s"l# used w(en in*%rma"i%n "% be '%lle'"ed is
limi"ed.
Mi" Kue(ti$nni!e72
In "(e mail 5ues"i%ner "(e in"er,iewer will mail "(e 5ues"i%nnaire "% "(e res$%nden"s and in*%rm "(em
ab%u" "(e $ur$%se %* "(e sur,e#. Als% "(e "ime limi" *%r "(e 5ues"i%nnaire is s$e'i*ied in "(e mail. !(is
me"(%d is used w(en "(e area "% be '%,ered is large and "(e sur,e# (as "% be '%ndu'"ed in "(e s$e'i*i'
limi".
In m# sur,e#, I (a,e used "(e $ers%nal in"er,iew "% )n%w 'us"%mer awareness "%wards %nline s(are
"rading. I (a,e ,isi"ed res$%nden"s $ers%nall#.
B4 Se6$nd!- )t
An# da"a w(i'( (ad been ga"(ered earlier *%r %"(er $ur$%ses are se'%ndar# da"a in (and %*
mar)e"ing resear'(. !(ese da"a (as been '%lle'"ed *r%m '%m$an# dealer li)e Dealer $r%*ile, indus"rial
$r%*ile, '%m$an# $r%*ile are '%lle'"ed *r%m "(e in"erne".
!(e se'%ndar# da"a are '%lle'"ed *r%m "(e maga-ines, in"erne" and
Web 1si"es. Di**eren" web si"es li)e www.Edelweiss.'%m and OOLE
Sear'( engine (el$ in '%lle'"ing "(e de"ailed in*%rma"i%n.
RESEARCJ APPROACJ
Ou" %* = wa#s %* resear'( a$$r%a'(es i.e.
9. Obser,a"i%n resear'(.
<. Sur,e# ;esear'(
@. 4%'us r%u$ resear'(
=. E&$erimen"al resear'(.
In "(is $r%/e'" "(e a$$r%a'( used was sur,e# a$$r%a'( be'ause "(e main %b/e'"i,e %* %ur sur,e# was "%
s"ud# %* "(e mar)e" $%"en"ial and (a,e an idea ab%u" "(e 'us"%mer awareness.
Smp"in* ;esear'( ins"rumen"s 'an be %* "w% "#$es *irs"l# 5ues"i%nnaire me"(%ds and se'%ndl#
me'(ani'al ins"rumen"s. In "(is sur,e# "(e resear'( ins"rumen" was 5ues"i%nnaire me"(%d.
Smp"in* P"n72
Sam$ling si-e H >:
4ield W%r) area H Mumbai Ci"#
;and%m sam$ling
Smp"in* P!$6edu!e72
!(e sam$ling Pr%'edure 'an be %* "w% "#$esH
9. Pr%bable Sam$lings
<. N%n1$r%bable sam$ling
In "(is sur,e# e&$er" 0udgmen"s sam$ling me"(%d 'an be used.
C$nt6t Met%$d(7
!(e me"(%d %* '%n"a'"s 'an be *%ur "#$es
9. Mail Rues"i%nnaire
<. Pers%nal In"er,iew
@. !ele$(%ni' In"er,iew.
=. In"erne"
!(e sur,e# me"(%d ad%$"ed in %ur sur,e# is Pers%nal In"er,iew me"(%d.
C$""e6ti$n $# In#$!mti$n7
!(e in*%rma"i%n was '%lle'"ed *r%m 'us"%mer b# $ers%nall# as)ing "(em Rues"i%n and *illing "(e
Rues"i%nnaire.
An"-9e T%e In#$!mti$n,
!(e in*%rma"i%n a,ailable is anal#-ed in "(e *%rm %* "ables, gra$(s and $ie '(ar".
P!e(entti$n $# Findin*(,
Presen"a"i%n %* resear'( in "(e '%m$an# was %n "(e basis %* *indings and sugges"i%ns.
STATEMENT OF PROBLEM
Pr%blem de*ini"i%n is %ne %* "(e m%s" im$%r"an" $ar"s %* "(e s"ud#. I" is ,er# im$%r"an" "% $r%$erl#
de*ine "(e $r%blem. I* "(e $r%blem is $r%$erl# de*ined "(en i" will $r%,ide $r%$er guide line *%r "(e
*ur"(er s"ud#. !(e $r%$erl# de*ined $r%blem will dire'" "(e sur,e#%r %n "(e $r%$er $a"(. And i" is "rul#
said "(a" a $r%$erl# de*ined $r%blem is a (al* s%l,e.
Here "(e main $r%blem is "% s"ud# "(e CONS+ME;GS P;E4E;ENCES 4O; ONLINE1!;ADIN 2in
Mumbai3. Mar)e" $%"en"ial is n%"(ing bu" "(e *inding %u" $%"en"ial 'us"%mers *%r "(e $r%du'" %*
%rgani-a"i%nA w(i'( gi,es ma&imum $r%*i"abili"#. !% *ind %u" mar)e" $%"en"ial s"ud# %* '%m$e"i"%rsA
'%nsumer be(a,i%rA brand $%si"i%ning is mus" w(i'( gi,es idea ab%u" "(e mar)e" s'enari%. Online s(are
"rading Ds(are "rading is n%"(ing bu" "(e bu#ing and selling s(ares as $er "(e mar)e" $%si"i%n, "(is is
d%ne "(r%ug( br%)er. Br%)er1br%)er is "(e $ers%n w(% brings bu#er and seller "%ge"(er.
S% "(e $r%blem is "% )n%w "(e mar)e" $%"en"ial %* %nline s(are "rading and "(e $%$ulari"# %* %nline
s(are "rading am%ng "(e $e%$le. I" is als% "% )n%w w(i'( %$"i%ns are $re*erred b# 'us"%mers.
C%pte! C
)t An"-(i( nd Inte!p!etti$n(
In,es"men"Gs O$"i%ns
4re5uen'
#
Per'en" Jalid
Per'en"
Cumula"i,e
Per'en"
Ban) < =.: =.: =.:
Insuran'e <: =:.: =:.: ==.:
P%s" %**i'e 9: <:.: <:.: 6=.:
Mu"ual1*und 9B @6.: @6.: 9::.:
!%"al >: 9::.: 9::.:
!(is s(%ws "(a" m%s" %* $e%$le, w(% are %bser,ed, are in"eres"ed in in,es"ing in Insuran'e %r Mu"ual
4und .
<:? $e%$le are als% in"eres"ed in in,es"ing in P%s" %**i'e.
0/, BRAN) AIARENESS
C%m$anies N%. %* res$%nden"s Per'en"age
ICICI << =>?
Edelweiss 96 @9?
K%"a) Se'uri"ies :M 9=?
HD4C Se'uri"ies :> 9:?
!%"al >: 9::?

ICICI was a" "(e "%$ %* "(e mind %* =>? $e%$le %u" %* 9::? and Edelweiss se'uring se'%nd $%si"i%n
wi"( @9?, *%ll%wed b# K%"a) and HD4C wi"( 9=? and 9:? res$e'"i,el#.
03, I( $n"ine t!din* e(-L
4re5uen'# Per'en" Jalid Per'en" Cumula"i,e
Per'en"
#es =9 B<.: B<.: B<.:
n% 7 9B.: 9B.: 9::.:
!%"al >: 9::.: 9::.:
!(is $r%,es m%s" %* $e%$le a''e$" "(a" %nline "rading is eas#. !(is is a $lus $%in" *%r s"%') "rading
'%m$anies.
0B, )$ -$u need t!inin*L
4re5uen'# Per'en" Jalid Per'en" Cumula"i,e
Per'en"
#es =< B=.: B=.: B=.:
n% B 96.: 96.: 9::.:
!%"al >: 9::.: 9::.:
!(is s(%ws "(a" $e%$le need $r%$er "raining *%r using %nline "rading al"(%ug( i" is eas#.
0C, SOURCES OF A)VERTISEMENT
S%ur'es N%. %* res$%nden"s Per'en"age
News $a$ers
8maga-ines
@< 6=?
4riends 9: <:?
O"(er media :B 96?
!%"al >: 9::?
6@? $e%$le '%me "% )n%w ab%u" %nline s(are "rading "(r%ug( news $a$er and maga-ines w(ereas <:?
$e%$le '%me "% )n%w "(r%ug( *riends and 9M? $e%$le '%me "% )n%w "(r%ug( %"(er media li)e in"erne",
news '(annel e"'.
0G, I %i6% i( bette!+ NSE $! BSEL
4re5uen'# Per'en" Jalid Per'en" Cumula"i,e
Per'en"
NSE == BB.: BB.: BB.:
BSE 6 9<.: 9<.: 9::.:
!%"al >: 9::.: 9::.:
!(is s(%ws "(a" m%s" $e%$le li)e NSE in '%m$aris%n %* BSE.
0D, AIARENESS OF E2BROKING
;e$l# N%. %* res$%nden"s Per'en"age
Les <: =:?
N% @: 6:?
!%"al >: 9::?

6:? $e%$le were un*amiliar %* "(e "erm e1br%)ing and %nl# =:? $e%$le aware were wi"( "(e
'%n'e$" %* e1br%)ing.
0E, KNOILE)GE TJROUGJ COMPANY IEBSITE
;e$l# N%. %* res$%nden"s Per'en"age
Les << =@?
N% <B >M?
!%"al >: 9::?

Ou" %* "(e "%"al sam$le si-e =@? $e%$le (a,e ,isi"ed "(e websi"e %* an# e1br%)ing '%m$an# and >M?
$e%$le (a,e n%" ,isi"ed an# websi"e regarding e1br%)ing.
0F, VISIT BY COMPANY REPRESENTATIVE
;e$l# N%. %* res$%nden"s Per'en"age
Les 9< <=?
N% @B M6?
!%"al >: 9::?


Onl# <=? $e%$le w(% are in"eres"ed in %nline s(are "rading (a,e been ,isi"ed b# "(e re$resen"a"i,es %*
"(e e1br%)ing '%m$an# and res" %* "(e M@? $e%$le (a,e n%" been ,isi"ed.
10, INTEREST IN E2BROKING
;e$l# N%. %* res$%nden"s Per'en"age
Les =B 76?
N% :< :=?
!%"al >: 9::?

Ou" %* "(e "%"al sam$le si-e 7M? $e%$le *%und "(e '%n'e$" %* e1br%)ing in"eres"ing and :@? $e%$le d%
n%" *ind i" in"eres"ing.
11, PREFERE) SYSTEMS OF SJARE TRA)ING
S#s"em N%. %* res$%nden"s Per'en"age
Online <6 ><?
!radi"i%nal <9 =<?
CanG" sa# :@ :6?
!%"al >: 9::?

;egarding "(e $re*eren'es "%wards "(e di**eren" s#s"ems %* s(are "rading, %nline s(are "rading emerged
as a 'lear 'u" winner wi"( >@? $e%$le $re*erring i" , *%ll%wed b# "radi"i%nal wi"( =9? w(ile :6?
$e%$le were unable "% answer.
1/, TRA)ITIONAL2 INFLUENCING FACTORS
;eas%n N%. %* res$%nden"s Per'en"age
De$enden'e %n br%)er <: =:?
La') %* '%m$u"er
)n%wledge
9= <B?
4ear %* *raudulen'e 96 @<?
!%"al >: 9::?

@7? $e%$le %$" *%r "radi"i%nal s#s"em %* s(are "rading be'ause %* "(ere de$enden'e %n br%)er, <7?
$e%$le %$" *%r "radi"i%nal s#s"em %* s(are "rading be'ause %* "(e la') %* '%m$u"er )n%wledge and @<?
$e%$le wan"s "% s"i') wi"( "radi"i%nal s#s"em due "% *ear %* *raudulen'e.

13, P!e#e!en6e #$! In<e(tment
F!e&ue
n6-
Pe!6e
nt
V"id
Pe!6ent
Cumu"ti
<e
Pe!6ent
L!*e6
p
B0 E0,0 E0,0 E0,0
Mid6
p
E 1G,0 1G,0 FG,0
Sm""6
p
/ B,0 B,0 100,0
T$t" C0 100,0 100,0
B# seeing "(is we 'an sa# "(a" $e%$le $re*er "% in,es" in large'a$ '%m$anies. I" ma# be due "% less ris).
1B, INFLUENCING FACTORS
4a'"%rs N%. %* res$%nden"s Per'en"age
!rans$aren'# @< 6=?
Hassle 4ree Ser,i'e :M 9=?
E'%n%mi'al :6 9<?
!ime sa,ing :> 9:?
!%"al >: 9::?

Ou" %* "(e *%ur *as'ina"ing *a'"%rs %* %nline s(are "rading "rans$aren'# is a" "(e "%$ as 6=? $e%$le (as
,%"ed *%r i" *%ll%wed b# (assle *ree wi"( 9=?, e'%n%mi'al wi"( 9<? and "ime sa,ing wi"( 9:?
res$e'"i,el#.
1C, FUTURE PLANNING FOR ONLINE TRA)ING
;e$l# N%. %* res$%nden"s Per'en"age
Les <6 ><?
N% << ==?
CanG" sa# :< :=?
!%"al >: 9::?

Ou" %* "(e "%"al sam$le si-e >@? $e%$le are $lanning "% g% *%r %nline s(are "rading and =@? $e%$le
d% n%" wan" "% g% *%r i" w(ile =? $e%$le (a,e n%" #e" de'ided.
1G, REASONS FOR NOT ENTERING INTO E2BROKING
;eas%ns N%. %* res$%nden"s Per'en"age
;ela"i%ns(i$ wi"( br%)er <M >=?
!rade rarel# 9> @:?
O"(er reas%ns :B 96?
!%"al >: 9::?

>>? $e%$le d% wan" "% d% %nline s(are "rading be'ause "(e# (a,e g%%d rela"i%ns(i$ wi"( "(ere br%)er,
@:? $e%$le "rade rarel# and 9>? (a,e s%me %"(er reas%ns.
COMPARISION IITJ COMPETITORS
A''%rding "% me ICICI DI;EC! and INDIA In*%line main '%m$e"i"%r %* !(e Edelweiss
L"d. And IL 8 4S is als% in "(e ra'e.
ACCOUNT OPENING CJARGES72O* all "(e br%)ers are 'l%se "% "(e *igure %*
;s. M::1M>: and i* Edelweiss L"d. (as "% win "(e ra'e in "(e '%m$e"i"i%n "(e# (a,e "%
l%wer d%wn "(eir a''%un"ing '(arges u$ "% ;s. 6>:. !(e a''%un"ing '(arges %*
br%)ers are gi,en bel%wH
BROKERAGE CJARGESH Br%)erage '(arges %* "(e en"ire '%m$e"i"%r are similar
wi"( "(e Edelweiss i.e. .>:? e&'e$" ICICI and HD4C "(a" is '(arging .M>?. S% "(e
s"ra"eg# "% '%m$e"e wi"( ICICI is "% $r%,ide m%re ser,i'e wi"( "(e same br%)erage. !(e
'(ar" %* br%)erage is gi,en bel%wH
E8POSURE7 1 Edelweiss e&$%sure is = "imes w(i'( is e5ual "% all "(e br%)ers
e&'e$" 4%r"is w(i'( is $r%,iding B "imes e&$%sure limi" w(i'( is (ig(es" in "(e mar)e".
CUSTOMER SATISFACTION7 2 Cus"%mer is "(e )ing %* mar)e" and e,er#
'%m$an# is "r#ing "% sa"is*# "(eir 'us"%mers. Edelweiss is als% d%ing same "(ing.
And Edelweiss is "(e leader in sa"is*#ing "(e 'us"%mers.

>. MARKET CAPITALISATION7 2 Mar)e" 'a$i"ali-a"i%n %* "(e '%m$an# is 99.M:bn
;s. w(i'( is ,er# less in '%m$aris%n %* %"(er s(are "rading ser,i'e $r%,iders.
G, NUMBER OF EMPLOYEES7 2 N%. %* em$l%#ees is als% an im$%r"an" "%%l "%
'%m$are "(e ser,i'es %* Edelweiss wi"( "(e ser,i'es %* %"(er '%m$anies. Be'ause n%. %*
em$l%#ees s(%ws "(e abili"# %* "(e '%m$an# "% ser,e i"s ser,i'es. I"s als% s(%ws "(a"
(%w "(e '%m$an# is able "% sa"is*# "(eir 'us"%mers.
CJAPTER G
FIN)INGS
I" is *%und "(a" $e%$le w(% were %bser,ed, "(e# are #e" in,es"ing in Insuran'e. And
mu"ual *unds are als% a g%%d %$"i%n *%r "(em. P%s" %**i'e was @rd *a,%rable %$"i%n *%r
in,es"ing. I" ma# be due "% less )n%wledge %* S(are1mar)e" as well as i" is '%nsidered
ris)#.
ICICI is *%und "% be m%s" $%$ular am%ng all. Pe%$le are well aware %* ,ari%us
ser,i'es $r%,iders li)e edelweiss.'%m, )%"a)s"ree".'%m, (d*'se'uri"ies.'%m.
Pr%*essi%nals and e&e'u"i,e 'a"eg%r# are *%und "% be in *a,%r %* "(e %nline s(are "rading.
!(e# s(%wed in"eres" in g%ing *%r %nline s(are "rading.
I" is als% seen "(a" $e%$le "(in) "(a" %nline "rading is '%n,enien" and eas# "% %$era"e
bu" "(e# als% need ini"ial guidan'e and "raining. S% i" mus" be $r%,ided "% "(em s% "(a"
"(e# 'an "rade '%m*%r"abl# ,ia %nline.
A''%rding "% m%s" %* "(e $e%$le %bser,ed NSE is be""er "(an BSE.
Pe%$le $re*er "% in,es" in large 'a$ '%m$anies be'ause %* less ris).
News and maga-ines are *%und "% be %* ma/%r s%ur'e %* in*%rma"i%n.
7@? $e%$le *%und "% be aware %* %nline "rading %* se'uri"ies.
=@? $e%$le said "(a" "(e# (a,e ,isi"ed a" leas" %ne %* "(e websi"e *%r "(e %nline s(are
"rading '%n'e$".
7:? %* "(e "%"al $%$ula"i%n agrees "(a" "(e '%n'e$" is eas#, '%n,enien" 8 in"eres"ing.
S"ill %nl# >@? $e%$le are sure "% g% *%r %nline s(are "rading. =9? $e%$le rarel#
wan" "% g% *%r %nline "rading.
.
Pe%$le (a,e (ig(l# ,%"ed *%r "rans$aren'# *ea"ure %* "(e %nline "rading *%ll%wed b#
(assle *ree ser,i'e, e'%n%mi'al and "ime sa,ing *ea"ures.
Business 'lass $re*er %** line s(are "rading as m%s" %* "(em (a,e g%%d
rela"i%ns(i$ wi"( "(eir br%)er.
Business 'lass w(i'( 'an be de*ined as "(e $e%$le w(% are sel* em$l%#ed
en"re$reneurs are *%und "% be less in"eres"ed and w%uld li)e "% s"i') "% "(e "radi"i%nal
s#s"em and are mu'( de$enden" %n "(eir br%)er regarding in,es"men"s.
!(e %"(ers w(i'( 'an be des'ribed as w(% are bel%w <::::: in'%mes and w(i'(
rarel# "rade in s(are. !(e# are unwilling "% g% %nline as "(e# 'ann%" a**%rd "(e ser,i'e
'(arges.
Findin*( A#te! 6$mp!i($n 'it% 6$mpetit$!(72
9. In,es"%rs mainl# belie,e in 'lassi'al "rading i.e., "(e# %$en an a''%un" wi"( a br%)er,
g%es "% (im and $ur'(ase s(ares "(r%ug( (im. !(e# are n%" aware ab%u" %nline s(are
"rading a''%un".
<. !(ere is *riendl# en,ir%nmen" *%r "(e in,es"%rs. !(e# 'an dire'"l# "al) "% bran'(
manager %r "% "(e '%n'erned $ers%ns. !(ere is n%" an# $r%,isi%n %* a$$%in"men".
@. Edelweiss mainl# *%'uses %n 'us"%mer sa"is*a'"i%n. !(a"Gs w(# "(e# are "(e leader in
"(e mar)e" in "(is area.
=. Edelweiss $r%,ides sim$le, eas# and *as" %nline s"%') "rading. Bu#ing and selling
%rders are e&e'u"ed ,er# *as". S%, an in,es"%r 'an "rade "(ere s(ares a" "(e ra"e a"
w(i'( "(e# wan" "% "rade.
>. I" %**ers single wind%w a''ess %* alm%s" all *inan'ial $r%du'"s. Edelweiss $r%,ide
alm%s" all "#$e %* *inan'ial $r%du'"s s%, an in,es"%r 'an minimi-e "(ere ris) b#
di,ersi*i'a"i%n %* "(ere in,es"men".
6. Em$l%#ees (a,e liber"# "% e&$ress "(ere ,iews and %rgani-a"i%ns alwa#s wel'%me
"(ere sugges"i%ns. S%, "(e em$l%#ees 'an gi,e an# sugges"i%n an# "ime.
M. In'remen" "% "(e em$l%#ees is gi,en %n "(e basis %* "(e w%r) d%ne b# "(e ea'(
em$l%#ee.
B. Em$l%#ees 'an lea,e %rgani-a"i%n a" an# "ime a" "(ere will.
7. !(e bes" "(ing %* "(e %rgani-a"i%n I *%und "(a" "(e# $r%,ide Dem% *%r "(e %nline
s(are "rading "% i"s in,es"%rs. S%, "(e in,es"%rs 'an easil# "rade wi"( "(e %nline s(are
"rading s%*" wares and als% 'an unders"and ab%u" "(e mar)e".
CONCLUSION
S(ares are "(e bes" )ind %* in,es"men" a,ailable %,er a l%ng $eri%d %* "ime. And als% s(are
mar)e" is a $la'e w(ere m%ne# earns m%ne#. 4%r in,es"ing in s(are mar)e" e,er# in,es"%r need
"% (a,e an agreemen" wi"( a De$%si"%r# Par"i'i$an"s. De$%si"%r# Par"i'i$an"s are "(e %ne w(%
$r%,ide "(e ser,i'es %* De1ma".
Edelweiss is ,er# well )n%wn am%ng "(e in,es"%rs bu" *r%m "(e anal#sis I *%und "(a" ICICI
Dire'" Se'uri"ies is %ne %* "(e ma/%r '%m$e"i"%rs. During m# resear'( I *%und "(a" "(ere is a
large mar)e" w(i'( is un"a$$ed, as m%s" %* $e%$le *ind "(e '%n'e$" %* %nline s(are "rading ,er#
in"eres"ing bu" n%ne %* "(em (a,e been ,isi"ed b# "(e re$resen"a"i,e %* an# '%m$an#.
During m# resear'( I als% *%und "(a" man# $e%$le wan" "% s"i') wi"( "(e "radi"i%nal s#s"em %*
s(are "rading be'ause %* la') %* '%m$u"er )n%wledge and als% man# $e%$le are de$enden" %*
"(eir $ers%nal br%)er. In "(e resear'( I %bser,ed "(a" Edelweiss limi"ed is n%" e**e'"i,e in "(e
ad,er"isemen" %* i"s $r%du'"s.


CJAPTER D
SUGGESTIONS

9. Edelweiss '(arge ;s.M>: w(ile %$ening a Dema" and "rading a''%un". W(ereas, "(ere
are 'er"ain '%m$anies w(i'( $r%,ide same *a'ili"# a" lesser '%s". S%, "% '%m$e"e in
"(e mar)e" Edelweiss s(%uld '(arge less %r s(%uld gi,e m%re bene*i"s "% "(e
in,es"%rs. In nu" s(ell Edelweiss s(%uld $r%,ide be""er ,alue $r%$%si"i%n "% i"s
in,es"%rs.
<. Edelweiss is %ne %* "(e leading '%m$anies in 'us"%mer sa"is*a'"i%n bu", "(e 'us"%mer
base %* Edelweiss is less in '%m$aris%n %* i"s '%m$e"i"%rs 2ICICI3. !(is is be'ause %*
"(e awareness %* "(e '%m$an#. S%, Edelweiss s(%uld 'rea"e awareness am%ng "(e
in,es"%rs "% en(an'e "(e 'us"%merGs base.
@. !% in'rease "(e mar)e" s(are i" is ne'essar# "% $r%,ide "(e bes" 'us"%mer 'are
ser,i'es. And 5ui') res$%nse is als% re5uired "% s%l,e "(e 'us"%merGs $r%blem.
=. Edelweiss '(arge :.>:? br%)erage %n deli,er# w(i'( is e5ual "% "(a" "(e %"(er
'%m$anies are '(arging. S%, Edelweiss 'an redu'e "(is br%)erage "% in'rease i"s
'us"%mer base.
>. In India M:? in,es"%rs in,es" %nl# 9:? %* "(ere in'%me in e5ui"ies. Edelweiss 'an
ma&imi-e "(ere $r%*i" b# en'%uraging "(ese in,es"%rs "% in,es" in "(e e5ui"#.
6. In Edelweiss em$l%#ees 'an lea,e "(ere %rgani-a"i%n a" an# "ime a" "(ere will. In
$resen" s'enari% em$l%#ees are "(e asse"s %* "(e '%m$an#. S%, '%m$an# s(%uld ad%$"
su'( $%li'ies w(i'( 'an re"ain i"s em$l%#ees in "(e %rgani-a"i%n.
M. Clien" ad,is%rs s(%uld be "rained and 5uali*ied. S%, "(e# 'an (andle 'us"%mers wi"(
m%re e**i'ien'#.
B. C%m$an# s(%uld als% em$(asis %n i"s in*ras"ru'"ure. !(ere s(%uld be m%re bran'(es
and m%re number %* em$l%#ees "% im$r%,e "(e ser,i'es %* "(e '%m$an#.
LIMITATIONS
!(ere is n% a'"i,i"# wi"(%u" limi"a"i%ns s% i" (ad "%%. !(e main Limi"a"i%n (as been
*a'ed during $r%/e'" resear'( are as *%ll%wsH1
!(e resear'( (as been 'arried %n "ime s$an %* "w% m%n"(s.
Budge" *%r resear'( was limi"ed.
!(e resear'( is "%"all# based %n "(e $ers%nal %$ini%n %* "(e res$%nden"s w(i'( ma#
,ar# de$ending u$%n "(eir $ers%nal ,iew.
!(e resear'( (as d%ne al%ng wi"( a'(ie,ing %ur "arge" gi,en b# '%m$an#.
Pe%$leGs res$%nse was als% n%" *a,%rable.
Due "% ins"abili"# %* mar)e" $e%$le were a*raid %* i" , s% "(e# were less in"eres"ed in
"(ese "(ings.
CJAPTER E
Appendi:


KUESTIONNAIRE
Pe!($n" In#$!mti$n7
NameH
<. enderH
2a3 Male 2b34emale
@. AddressH
=. C%n"a'" N%.H
>. AgeH 2a3 Be"ween <:1<< #ears 2b3 Be"ween <<1<>#ears
2'3 Be"ween <>1@:#ears 2d3 Ab%,e @: #ears
6. Are #%u marriedI 2a3 Les 2b3 N%
M. Edu'a"i%nH 2a3 P%s"gradua"e 2b3 radua"e
2'3 9<"( 2d3 bel%w 9<
"(
B. Are #%u em$l%#edI
2a3 Les 2b3 N%
7. W(a" is #%ur m%n"(l# in'%meI 2In ;s3
2a3 Bel%w 9::::E1
2b3 Be"ween 9::::1<::::E1
2'3 Be"ween <::::1@::::E1
2d3 Ab%,e @::::E1
Re(e!6%2Kue(ti$n(7

9:. W(i'( is "(e bes" in,es"men"1%$"i%n *%r #%uI
2a3Ban) 2b3 Insuran'e
2'3P%s" %**i'e 2d3 Mu"ual 4unds
2e3S"%')1mar)e" 2g3 O"(ers
99. D% #%u (a,e De1Ma" AECI
2a3 Les 2b3 N%

9<. I* #es, w(i'( '%m$an#Gs de1ma" aE' d% #%u (a,eI
2a3Edelweiss 2b3 ;elian'e
2'3 ;eligare 2d3India1In*%line
2e3 ICICI 2*3 O"(ers

9@. W(i'( is "(e bes" '%m$an# a''%rding "% #%uI
2a3 Edelweiss 2b3 ;elian'e
2'3 ;eligare 2d3 India1In*% line
2e3 ICICI 2*3 O"(ers

9=. Ha,e #%u e,er d%ne S(are1"radingI
2a3 Les 2b3 N%

9>. Ha,e #%u d%ne Online1!radingI
2a3 Les 2b3 N%

96. D% #%u agree "(a" %nline "rading is eas# 8 '%n,enien"I
2a3 Les 2b3 N%

9M. D% #%u need "raining *%r %nline "radingI
2a3 Les 2b3 N%
9B. W(i'( %$"i%ns d% #%u useI
2a3In"rada# 2b3 Deli,er#
2'3 S(%r" sells 2d3 Margin "rading
2e3 All

97. W(i'( is be""er a''%rding "% #%uI
2a3 NSE 2b3 BSE
<:. W(i'( is #%ur $re*eren'e *%r in,es"ingI
2a3Large1'a$ 2b3 Mid1'a$
2'3Small1'a$ 2d3 All

<9. Are #%u in"eres"ed "% %$en a de1ma" aE'. wi"( EdelweissI
2a3 Les 2b3 N%

BIBLIOGRAPJY
PHILIP KO!LE; 299
"(
Edi"i%n3
Mar)e"ing Managemen"
C.;. KO!HA;I 2<
nd
Edi"i%n3
;esear'( Me"(%d%l%g#
;AMA SWAMI
;esear'( Design
COMPANY IEBSITES72
www.edelweiss.'%m
www.nseindia.'%m
www.g%%gle.'%m