When we study in a college, striving to become a doctor, a lawyer or an engineer, that is education

for a living. On the other hand, education for life requires an understanding of the essential principles
of spirituality; it is about gaining a deeper understanding of the world, our minds, our emotions and
ourselves. We all know that the real goal of education is not to create people who understand only
the language of technology; the main purpose of education should be to impart a culture of the
heart, a culture based on spiritual values.
Communication through technology has made the world a small place yet there is so much of a
division. Todays world needs people who express goodness in their words and in actions with which
the darkness prevailing in todays society will be dispelled and the light of peace and non-violence
will once again illuminate this earth. Let us work together towards this goal.
Excerpts from the key note address delivered by Amma during the closing plenary session of the World Parliament of
Religions held at Barcelona, Spain.
Sri Mata Amritanandamayi Devi
Chancellor, Amrita Vishwa Vidyapeetham
Chancellors Message
There are two types of education,
education for living
and education for life.
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Aum Amriteshwaryai Namah
I am highly pleased to welcome you to the hallowed portals of Amrita Vishwa
Vidyapeetham. Amrita Vishwa Vidyapeetham is a beautiful expression of
AMMAs Infnite Compassion for enlightening the Humanity. Drawing its
inspiration, guidance, nourishment, energy, and resource directly from
AMMA, Amrita Vishwa Vidyapeetham has grown into a dynamic, 5-campus,
multi-disciplinary University with over 14 schools, 150 academic programs
(undergraduate, postgraduate, and doctoral), 2000 faculty, and 17000 students
(www.amrita.edu), all united in their mission towards solving the monumental
scientifc and societal challenges being faced by the world today. AMRITA
offers wide ranging disciplines: Business and Management, Engineering,
Medicine and Healthcare, Biotechnology, Nanotechnology, Arts and Science,
Education, Media/Communication, etc. We also have postgraduate, doctoral,
and advanced research programs, many of which are being offered in close
collaboration and inter-disciplinary partnerships with some of the foremost
universities of international repute from United States of America, Europe,
Japan, and Australia.
Amrita Vishwa Vidyapeetham is setting new heights on
what such a university ought to be. We have assembled
some of the most well known academicians, doctors,
engineers, entrepreneurs, executives, inventors,
philanthropists, researchers, and scientists to guide us
in this noble endeavor. We are creating unique one-
of-their-kind centers in leadership - that synergistically
combines the best of management, engineering,
medicine, media/communication, selfess service,
healthy and yogic living, and spirituality, with the goal
of producing leaders for our nation and the world. All of
this under the world-wide embraces of our immensely
compassionate and all knowing Divine Mother, AMMA.
This year, Amritavarsham 60 (http://www.
amritavarsham.org/60/) is a very auspicious and
blessed year for all of us. Wide ranging humanitarian
relief initiatives of national and international scale are
being launched by our Sri Mata Amritanandamayi
Math. The 101 villages adoption and development
scheme stands out as the largest and the most
signifcant initiative. These villages will become live-
in-labs for our students, faculty, and researchers to
contribute towards solving real problems of the people
and society. I would like to take this opportunity to
encourage all of you to actively participate in the village
development program.
Once again, it gives us great pleasure to affectionately
welcome you all to Amrita Vishwa Vidyapeetham, a
fast emerging world-class university.
With very best wishes,
Dr. P. Venkat Rangan, Ph.D. (UC, Berkeley)
Vice Chancellor, Amrita Vishwa Vidyapeetham
Message from Vice Chancellor
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We welcome your consideration of the Amrita School of Business
for your MBA.
Effective decision-making in business today demands a multi-
faceted foundation. As an MBA aspirant seeking to acquire cutting-
edge knowledge and effective multi-dimensional skills for durable
success in global business today, your choice of a B-school is a
critical decision. The Amrita School of Business, with eighteen
years experience in management education, delivers an effective
value-oriented curriculum through an outstanding faculty group,
several with terminal degrees from top global universities.
You may select between the MBA program offered at our
Amritapuri, Coimbatore and Kochi campuses or the international
dual degree MBA-MS program offered at our Bangalore campus,
with the MS degree awarded by the University at Buffalo, State
University of New York, USA.
In two years time, we will be most pleased to have you join our
confdent alumni group, involved in value creating activities globally
with much regard for inclusiveness, society and the environment.
Join Amrita and begin to build capabilities for sustainable global
business.
Best Wishes,
Dr. V. S. Somanath
Dean, Amrita School of Business
Message from Dean
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Amrita Vishwa Vidyapeetham
Amrita Vishwa Vidyapeetham (Amrita University) was conferred the University status under Section 3 of UGC Act 1956 by the
Government of India in 2003. With headquarters at Coimbatore and campuses at Amritapuri, Bengaluru, Kochi and Mysore, Amrita
University is emerging as one of the fastest growing institutions of higher learning in the country. Conceived, established and supervised
by Mata Amritanandamayi Math (MAM) and nurtured under the loving guidance of our Chancellor Mata Amritanandamayi Devi, the
University, while offering quality and world class education, provides a conducive environment to students to inculcate rich personal and
human values. The Universitys core mission of providing value-based education and attention to the holistic all round development of
each student springs from its founders philosophy that Education is for life and not only for a living.
Amrita University offers over 150 undergraduate, postgraduate and doctoral programmes in Engineering, Business, Medicine, Dentistry,
Pharmacy, Nursing, Journalism, Biotechnology, Information Technology, Arts and Sciences, Health Sciences, Teacher Education,
Microbiology, Hospital Management, Visual Media Studies, Mass Communication, Social Work, Nanosciences and Ayurveda.
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The University consists of the following constituent schools:
Amrita School of Engineering - Amritapuri, Coimbatore, Bengaluru
Amrita School of Business
Amrita School of Medicine, Kochi
Amrita School of Dentistry, Kochi
Amrita School of Ayurveda, Amritapuri
Amrita School of Biotechnology, Amritapuri
Amrita College of Nursing, Kochi
Amrita School of Pharmacy, Kochi
Amrita School of Arts & Sciences - Amritapuri, Kochi, Mysore
Amrita School of Education, Mysore
Amrita University has been accredited by National
Assessment and Accreditation Council (NAAC) with A grade.
AMRITA Vishwa Vidyapeetham has also been ranked in the
ivy league of Indian universities along with the top institutions
in India such as Indian Institute of Science, Bangalore, Tata
Institute of Fundamental Research (TIFR), Mumbai etc. in
the 2009 review of Deemed Universities constituted by the
Ministry of Human Resource Development (MHRD) of the
Government of India. AMRITA is placed in Category 1 in this
review, which is popularly known as the Tandon Committee
report conducted by a high power committee consisting of
reputed academicians.
Driven by commitment to excel, Amrita University is
emerging as a pioneering research university educating a
new generation of scientists, engineers, managers, doctors,
media professionals and leaders with character.
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Amrita School of Business (ASB) has emerged
as one of the many different ways that Ammas
vision has unfolded in serving humanity.
The school transforms students into able
professionals and well groomed human beings
by imparting contemporary knowledge and skills
in management and nurturing in them a strong
sense of responsibility for the environment and
society.
In a brief span of over a decade and a half since
its inception, ASB has built a reputation for
developing competent management graduates
who lead, innovate and inspire in their workplace.
The highly qualifed faculty at ASB imparts a
curriculum that encourages critical thinking and
experiential learning. Students are exposed
to highly regarded values and ideals that are
essential for responding to societal needs.
Empowered by such values, ASB graduates fnd
themselves excelling in the global workplace. Our
alumni have established a prominent presence
in many reputed frms across countries such as
Australia, Canada, China, France, Germany,
Hong Kong, Japan, Singapore, South Africa,
Sweden, Switzerland, UAE, UK and USA.
ASB has marked an impressive growth over the
years, given its dedicated faculty, committed
students and an involved alumni network.
Amrita School of Business
A great place to pursue cutting edge management
education, nurture core human values, refne
employability skills and acquire the right attitude.
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International Alliances
Amrita Vishwa Vidyapeetham engages
in meaningful partnership with top-notch
universities of the world for various academic
and research pursuits which promotes faculty
and student exchange initiatives, collaborative
academic programmes, cross-continental
research projects and setting up of centers of
excellence.
Amrita has alliances with some of the top
ranking American universities which includes,
Harvard, Purdue, State University of New York
(SUNY) at Buffalo, Yale, Princeton, Columbia,
Berkeley, Michigan, Maryland, University of
California etc., and many European Universities
such as Vrije University Netherlands; Politechnic
University of Catalonia, Spain; EVRY, France;
Barcelona Tech, Spain; University of Milan;
University of Twente; Technical University of
Munich; University of Groningen; Uppsala
University; Royal Institute of Technology; KTH-
Stockholm Sweden; University of Montpellier,
France etc. Active research collaborations have
been established with some of the best research
universities including Columbia University, New
York University, UC Riverside and University of
Binghamton.
This interaction with international universities
has led to the establishment of the Dual Degree
Management program with the University at
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Buffalo, State University of New York as well as
exchange programs with Marymount University,
University of New Mexico and the University of
California - Davis, to name a few. Many of the
worlds leading experts from these universities
regularly visit Amrita to give lectures and conduct
workshops.
Extensive faculty and student exchange initiatives
through Erasmus Mundus programme of the
European Commission is also underway. More
than 150 faculty and students from AMRITA have
been deputed to various European universities in
United Kingdom, Ireland, Italy, Sweden, Germany,
Finland, Bulgaria and Netherlands for academic
and research assignments in the last few years
with full fnancial assistance. Amrita completed
a major European Commission funded project
which resulted in the development of Indias frst
Wireless Sensor Network system for landslide
detection.
Recently, Amrita School of Business (ASB) has
tied up with Deakin University, Australia to set up a
Research Hub, to engage in joint research projects,
student and faculty exchange programs as well
as to organize workshops and conferences. ASB
also has international tie ups with University at
Buffalo (SUNY), Marymount University, University
of Trento and Telecom Ecole de Management.
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ASB Oferings
Master of
Business Administration
(MBA)
The MBA Programme at Amrita School of
Business was established in 1996. The
program offers an opportunity to have dual
specializations in Finance, Human Resource
Management, Information Systems,
Marketing and Operations Management. The
programme lays emphasis on contemporary
knowledge and competencies, and provides
opportunities for experiential learning and
community engagement. The annual intake
is 300 students across four campuses -
Amritapuri (Kollam), Bengaluru, Coimbatore
and Kochi.
Delivering Genuine Value
Ph.D in Management
In an era where knowledge creation and applied research are
being acknowledged as the basis for development and growth
of society, Amrita School of Business is positioning itself in the
forefront, being one of the few B-Schools in the country, where
a rigorous Doctoral Program in Management is offered. The
part time Doctoral Program was started in 2009 with a view to
encourage aspiring scholars to take up research. The doctoral
program at ASB is especially meant for working professionals and
scholars, as its fexible structure allows them to continue working
while pursuing their PhD. In addition to ASBs excellent full time
faculty, the Doctoral courses are taught by eminent visiting
faculty from some of the worlds best regarded management
institutes and centers for excellence in India. The interest areas
of the current scholars include Business Strategy, Innovation,
Social Media Marketing, Logistics and Supply Chains, Energy,
Sustainable Development, Micro Finance, SME, Organizational
Design, Corporate Governance and CSR. Presently there are
forty scholars enrolled in the program, who are at different stages
of their research.
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The uniqueness of the MBA-MS dual
degree program is many fold apart from
the few obvious ones. The MS courses
mainly deal with strategy, development
and analytics which is a must-have for
any manager in todays competitive
world. Thus the MBA and the MS
program go hand in hand. The Bengaluru
campus houses a cozy atmosphere and
students become one close-knit family
encouraging healthy competition,
learning to work in multi-faceted teams
and leading initiatives. One of the most
enlightening highlights of the program
is the unlearning and learning period at
University of Bufalo (UB), State University
of New York (SUNY). Not only were the
students exposed to an entirely diferent
pedagogy but the stint at UB also taught
us the importance of working in diverse
conditions and groups, working with
deadlines and exams that give us every
kind of advantage while being the most
challenging. This educational modality
helped us to think better and faster
even in our MBA courses, making our
presentations and answers smarter and
more strategic.
Ms. Vidyalakshmi Nair , MBA MS Student,
Bengaluru Campus
MBA-MS & EMBA-MS in Management
Amrita University offers a full time two-year MBA-MS programme and an Executive MBA
programme at the Bengaluru campus. The international twinning programme is offered in
collaboration with the top-rated University at Buffalo (SUNY), New York State, USA. This
unique programme offers an MBA degree from Amrita University and Master of Science
(MS) in Management Sciences (Business Analytics) and Systems from the University at
Buffalo, New York, USA. A highlight of the programme is a 3-4 week visit by the students
to the University at Buffalo (SUNY). Highly qualifed faculty from the University at Buffalo
(SUNY) visit the Bengaluru campus to teach the MS courses.
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The Amritapuri campus is located at Vallikavu in Kollam
District, Kerala close to beautiful backwaters. The campus with
its proximity to the headquarters of the Mata Amritanandamayi
Math benefts signifcantly from the graceful presence of
AMMA. This setting helps in greater appreciation of personal
and corporate values among the students.
Campuses
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Amrita University and University of Buffalo, New York
(SUNY) jointly offer two year full-time post-graduate twinning
programme in Business Management at the Bengaluru
campus. A part time two year Executive - MBA programme
is offered for the beneft of working professionals. The MBA-
MS degree involves an MBA degree from Amrita University
and the Master of Science degree in Management Sciences
(Business Analytics) and Systems from the University at
Buffalo, New York. This international collaborative program
brings in the fnest faculty from University at Buffalo to teach
MS courses at the Bengaluru campus. The students enrolled
in this program gain real time international exposure during
their brief visit to the campus of School of Management,
University at Buffalo (SUNY).
Dr. V.S. Somanath
Dean
Prof. Manoj P.
Chairperson
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Situated in the foothills of the Western Ghats in a spectacular
and serene four hundred acre campus is the fagship campus for
ASBs MBA programme and also its part time PhD programme.
The campus provides an ideal atmosphere for learning. In its
18th year of existence, the Coimbatore campus has set high
standards. Over the years, ASB has been consistently placed
in list of top B-Schools in the country.
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Kochi, the business capital of Kerala, is an ideal location for a
Business School. Located about 120 kms from Amritapuri, the
International headquarters of the Mata Amritanandamayi Math,
the campus provides an excellent ambience for learning. The
location of the B-School, which is in the vicinity of the business
community, helps the students gain exposure to practical
realities of the business and the corporate world.
Prof. Shrikant Kulkarni
Chairperson
Prof. Sunanda Muralidharan
Chairperson
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ASB Faculty
The ASB faculty brings with them
a rich blend of academic rigor and
corporate experience. They are
from some of the best institutions
in the world such as Berkeley,
Cornell, ICAI, IIMs, IITs, JNU,
Kellogg, LSE, Stern NYU, Stirling,
Texas-Austin, XLRI, etc. Their
rich subject knowledge and vast
experience gained from a wide
spectrum of organizations such
as, BHEL, Biocon, Coca Cola,
ESAB, ICICI Bank, Philips, Ponds,
SAIL, TISCO, enable ASB faculty
to provide a strong foundation in
management.
ASB faculty contribute actively in
knowledge creation and applied
research. Apart from their teaching
activities, ASB faculty fnd
themselves involved in publishing
papers in leading journals and
conferences, organizing research
seminars and conferences, and
reviewing articles for reputed
journals and conferences.
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Dr. AMALENDU JYOTISHI - Associate Professor, Adjunct Faculty - University at Buffalo, The State University of New York,
Chairperson - PhD Program & Research
Ph. D. (Economics from Institute for Social and Economic Change, Bengaluru University)
Dr. Amalendu Jyotishi is an Associate Professor Chairperson of PhD Program at Amrita School of Business (ASB). He has a
PhD degree in Economics from Institute for Social and Economic Change, Bangalore through the Bangalore University where
he worked on the ecological economic issues of swidden agricultural systems. Prior to joining ASB, he has worked in OHIO
University-Christ College Academy and in Gujarat Institute of Development Research as an Assistant Professor. His research
work cover a wide range of issues relating to institutional economics aspects of indigenous community, water markets, forestry,
inland fsheries and livelihood issues in varied ecosystems. In recent past he has been working on the issues relating to iron
smelting and deforestation, informal gold mining. He has published his research ideas in journals, book, edited volumes and
working papers. Besides, he has presented several papers in International and National level seminars and has been acting
as reviewer for several acclaimed journals in the areas of economics, management and other social sciences. He is one of
the core research members of Asian Initiative on Legal Pluralism and was elected as the coordinator of the group in the year
2012. Dr. Jyotishi has collaborated in research projects supported by organizations like Swedish International Development
Agency, World Bank, International Water Management Institute, Oxfam (GB) Trust, Aga Khan Rural Support Program (India).
He is also the recipient of Sir Ratan Tata Trust Fellowship through Institute for Social and Economic Change, Bangalore.
Presently at ASB, he is the Chairperson of the PhD Program and Research and teaches in the area of Economics.
Areas of Interest: New Institutional Economics, Ecological Economics, Micro and Macro Economics, Economic Policies,
Econometrics.
[email protected]
Prof. AVINASH SHIVDAS - Assistant Professor
B. E. (Marathwada University, Maharashtra), MBA (Amrita School of Business, Coimbatore), Pursuing Ph.D (Amrita University)
Started his career as Manager in Sales (Small and Medium Enterprise Division) in ICICI Bank Ltd. Was responsible for
the Liability Product Business for certain major branches in Hyderabad. Then he moved to Reliance Consumer Finance
as Manager in Sales (Small and Medium Enterprise Division) for the Asset Products. He was associated in setting up this
company in Hyderabad. He was also responsible for setting up the channels as well as motivating them to meet business
goals. Worked with HDFC Bank Ltd as a Relationship Manager (Small and Medium Enterprise Division) for Working Capital
Finance. He was responsible for handling a portfolio of Rs 45 Crores consisting of over 30 SME clients. Generating new
avenues for business was an additional part of his portfolio.
Areas of Interest: Frugal Innovation, Marketing Strategy, Sales and Distribution Management, B2B Sales Strategy.
[email protected]
Faculty Profles - Full Time
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Dr. BALASUBRAMANIAN P. - Associate Professor
M.A., M.Phil., Ph.D. (Jawaharlal Nehru University)
Sixteen years of experience in teaching and research and two years of industrial experience. Teaches core courses in
economics and elective courses in fnance like fnancial derivatives, fnancial modeling and valuation in the MBA programme
and behavioral economics for PhD scholars. Published in academic journals such as Vision, MDI Journal and international
conference proceedings. Helped to organize rehabilitation activities for tsunami victims, focusing on education, counseling and
support of children. Currently Chairperson Student Welfare, Coimbatore campus.
Areas of Interest:Behavioral Economics in particular, experimental economics, and application of event studies in economics
and fnance.
[email protected]
Prof. BHAWANA JAIN - Assistant Professor
B.Com (Hons) (Delhi Univ.), ACA, CPA (USA)
Seven years of experience in industry, four years with Cyber Media (India) Limited and Dhabriya Agglomerates (P) Limited and
three years in private practice as a consultant. Four years into teaching and research at Amrita School of Business.
Areas of Interest: Financial Accounting, Financial Management, Financial Statement Analysis, Earnings management
[email protected]
Dr. DEEPAK GUPTA - Professor
B. Tech. (IIT-D), PGDM (IIM-C), MS (Marketing, UC Berkeley), MA (Economics, UC Berkeley), Ph.D. (UC Berkeley)
Has been teaching at the Amrita School of Business for the past eight years as a core member of the Marketing faculty. Has
largely taught courses that lie at the intersection of economics and marketing. Has also been involved with ASBs University
alliance with SAP and has earned a SAP BPERP certifcation. Has done extensive teaching at ASBs Management Development
Programs and as invited faculty for different external programs. Currently also teaches in ASBs doctoral program, and facilitates
the student-industry interaction. Prior to ASB has had more than 10 years of combined teaching and research experience at UC
Berkeley where he earned Masters degrees in Economics, Marketing Science, and an interdisciplinary Ph. D. in Economics,
Sociology and Education. Industry experience was with Ponds India Ltd. where he worked for around three years as Area Sales
Manager.
Areas of Interest: Innovation, Entrepreneurship, Globalization & Skilled Migration, Knowledge Management, Higher Education
Research, Social Media & Marketing Research, and Business Intelligence.
[email protected]
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Dr. DEEPIKA M. G. - Assistant Professor, Adjunct Faculty - University at Buffalo, The State University of New York
Ph. D. (Economics from Institute for Social and Economic Change, Bengaluru University)
Dr. Deepika M. G. is Assistant Professor and PGP Chairperson at Amrita School of Business, Amrita University, Bangalore. She
holds a Ph.D. in Economics from Institute for Social and Economic Change, Bangalore. She has a decade long experience of
teaching in different Business Schools in the areas of Managerial economics, Macroeconomics, Economic Policy, Marketing
research and Research Methods at Post graduate and Ph.D. levels. As a researcher, she has published research papers in the
area of Economics and Management and has also developed and published pedagogical cases in the areas of management.
She has presented research papers in national and international conferences in areas pertaining to International trade and WTO,
Agricultural economics, Microfnance and other areas of economics and management. She has undertaken consulting research
assignments through projects funded by Tata Trust and Ministry of Commerce in the recent years.
Areas of Interest: Microeconomics, Macroeconomics, Economic Policy Environment, Marketing Research, Agriculture Economics,
International Trade and WTO, Microfnance.
[email protected]
Prof. GOPIKUMAR V. - Faculty Associate
B. Tech (Mechanical Engg, GEC Thrissur), PGDM (Amrita School of Business, Coimbatore), CFA (ICFAI), UGC - NET, Currently
pursuing Ph.D. (ASB)
10 years of industry experience and 1 year of teaching experience. He has worked with companies like Crompton Greaves Ltd,
HDFC Bank Ltd and Tata Capital Ltd before moving into academia. Worked with Rajagiri Centre for Business Studies, Cochin as
an Assistant Professor for over an year. He is also a resource person for Indian Institute of Banking and Finance.
Areas of Interest: Financial Derivatives and Risk Management, Commercial Banking, Investment Analysis, Excel based Financial
Modelling.
[email protected]
Prof. GYANENDRA SINGH SISODIA - Faculty Associate
Masters in Geoinformatics, Pursuing Ph.D.
Seven years of experience in teaching, research and industry. Currently pursuing PhD from ASB. Prior to joining Amrita, had been
working for BIT Mesra Ranchi, RMSI Pvt. Ltd., and had been a Visiting Faculty to Banaras Hindu University and Jammu University.
He has worked extensively on the DST sponsored project Establishment of District NRDMS Centre of Ranchi, Jharkhand &
Creation of Geospatial Database for the Development of Spatial Decision Support System.
Areas of Interest: Green Marketing, Environment Management, GeoMarketing, Green Consumerism
[email protected]
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Dr. HARDIK VACHHRAJANI - Associate Professor
Post Doctoral Fellowship (University of Bologna, Italy), PhD in Management (NMIMS, Mumbai), MBA (Saurashtra University,
Rajkot)
Dr. Hardik Vachhrajani is National Productivity Council approved A Grade Lean Management Consultant. He is Certifed
Six Sigma Green Belt and NASSCOM Certifed BPO Quality Analyst. He has served as examiner for Ramkrishna Bajaj
National Quality Award applicants (Indian clone of Baldrige Awards). He holds decade strong consulting, training and research
experience in the feld of quality and innovation management across South Asia, Middle East and East Africa. He has served
more than 200 small and medium enterprises (SMEs) and startups as consultant, and has personally trained more than 1000
entrepreneurs / owner managers / professionals across the hierarchies and industries. He has experience in identifying,
designing and executing various programs revolving around the needs of the SMEs. He is credited with several publications
in national and international journals. He holds various journal and conference editorial responsibilities. He recently served as
guest reviewer for prestigious Creativity and Innovation Journal published by Wiley (2013). Dr. Hardik has received various
research grants from agencies like Swiss National Science Foundation (2008), European Commission (2010, 2013), and
Deakin University, Australia (2012). He has won best paper awards from ISME, Bangalore and Quality Council of India for his
paper on crowdsourcing (2010) and from Gujarat Technological University for his work on ethics (2012).
Areas of Interest: Innovation, Quality Management, Entrepreneurship, SMEs, Regional Development through Innovation and
Clusters.
[email protected]
Prof. HEMAMALA K. - Assistant Professor
B.E (PSG College of Tech), MBA (BSMED), M.Phil (BSMED). MFT (PCU); Currently pursuing Ph.D. at ASB.
Holds over 16 years of teaching experience in various management institutes. Has done many consultancy assignments for
companies like ITC-LTPD, PRICOL, Texmo pumps, Roots Industries Ltd., Symrise India Pte Ltd., etc. Recipient of Cultural
ambassadorial scholarship of Rotary International, trained from IIM-A on management teaching.
Areas of Interest: Production and Operations Management, and Supply Chain Management.
[email protected]
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Prof. JEAYARAM SUBRAMANIAN - Faculty Associate
B.Tech (Electrical & Electronics, Anna University Chennai), MBA (HR & Marketing, Amrita School of Business)
Jeayaram started his career with M/s Info Edge (I) Ltd, which is a conglomerate with various business units such as Naukri.
com, 99acres.com, Jeevansathi.com, etc. He was a part of the 99acres.com team, in Chennai for 6 months, prior to joining
Amrita School of Business. He was into Corporate Sales, handling the existing piece of business, worth INR 20 lacs. As an
aspirant in taking up Research in the feld of Management, he joined Amrita by October 2012 and currently pursuing PhD at
Amrita. Apart from this, he is a professional classical singer and a trained musician for the past 16 years, won two state awards
in Bhajan Singing, a couple of realty shows in prominent television channels and also currently performing concerts.
Areas of Interest: Human Resources Management, Human Resources Planning, Strategic & International HRM
[email protected]
Prof. MAHESHWAR PRATAP - Faculty Associate
MBA (ASB), B.Sc. (Biotechnology)
Maheshwar Pratap is an operations enthusiast with nearly three years of experience across industry verticals like Retail and
Pharmaceuticals. An MBA in operations from Amrita School of Business, Maheshwar started his career with retail operations
at Pantaloon Retail India Ltd. - Indias largest retailer. He joins ASB after a nearly two year stint with Indias pharmaceutical
major, Biocon Limited. In his role at Biocon, he was actively involved in coordination of activities related to development,
industrialization and commercialization of novel bio-medical devices into emerging and regulated markets. Maheshwar enjoys
reading, traveling and photography in his free time.
Areas of Interest: Project Management, Supply Chain Management, ERP
[email protected]
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Prof. MANOJ P. - Chairperson - Bengaluru Campus
B.Eng (Nanyang Technological University, Singapore), MS in Info Systems, NTU, MBA (University of Surrey, UK)
Prof. Manoj P. joined Amrita University in 2007 after ffteen years of international work experience, where he headed the
International Initiatives Offce from Coimbatore. He was educated in Singapore where he majored in Electrical and Electronics
Engineering from Nanyang Technological University. He completed his Masters in Information Studies, majoring in Information
Systems from NTU and has an MBA in IT Management from University of Surrey, UK. He was a Naval Offcer in the Singapore
Navy for thirteen years where he specialized in Electronic Warfare and, in the rank of Captain. He took voluntary retirement in
2000 to pursue a career in IT and worked in an International law frm as an IT Manager. He then moved onto be the Singapore
Country Manager for Softbridge Solutions, an IT service provider with offces in Japan, Singapore and India. Subsequently he
left Singapore and moved to Australia where he worked as an IT Security Analyst in Sydney. Prof. Manoj has a keen interest in
IT Security and is a Certifed Information Systems Auditor (CISA). He is presently pursuing his Ph.D. in Disaster Management
at Amrita University.
Areas of Interest: IT Security Audit, Information Management, Project Management, International Business
[email protected]
Prof. MANTU KUMAR MAHALIK - Faculty Associate
Ph.D. in Economics (Department of Humanities and Social Sciences, Indian Institute of Technology (IIT), Madras), M.Phil. in
Applied Economics (Centre for Development Studies, Affliated to JNU, New Delhi), M.A. in Economics (Central University of
Hyderabad, Hyderabad)
Prof. Mahalik submitted his Ph.D. Thesis (Economics) at the Department of Humanities and Social Sciences, IIT Madras.
Soon after the submission of his thesis, he joined Amrita School of Business, Amritapuri Campus as a Faculty Associate in the
Economics area. He has published his research ideas in book, edited volumes and International Journals such as The Journal
of Real Estate Finance and Economics, International Economic Journal, Journal of Economic Policy Reform and Journal of
Advances in Management Research. Besides, he has presented several papers in International seminars in countries like
Greece and Australia.
Areas of Interest: Macroeconomics, Applied Econometrics, Real Estate Market, Market Microstructure, and International
Finance and teaching interest lies in the areas of Microeconomics, Macroeconomics, Public Finance, International Finance,
Applied Econometrics and Research Methodology.
[email protected]
ASB Brochure 2014
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Dr. MRIDULA SAHAY - Associate Professor
Endeavour Research Fellow, Australia, Ph.D. (Management, U.P. Technical University, Lucknow, Post doctorate (Management),
Bond University, Australia
Dr. Mridula Sahay is an Associate Professor at Amrita School of Business, Amrita University, Coimbatore. Dr. Sahay obtained
her Ph.D. in Management from U.P. Technical University, Lucknow, Uttar Pradesh, India and Post Doctorate in Management
from Bond University Australia with an Endeavour Research Fellowship of the Australian Government. She also has a PG
Diploma in Computer Science & Application from Indian Institute of Computer Management, Ahmedabad, India. She has to her
credit 50 publications in national/ international journal and conferences and has edited/compiled 8 books. She has completed
many consultancy assignments for universities, banks, LIC and other public sectors organizations. She has also conducted
MDPs and FDP. Dr. Sahay has completed AICTE sponsored research project on Higher Education. She has received Bharat
Jyoti Award and the Best citizen of India Award in 2012. She is a regional secretary of the System Dynamics Society of India
and an associated with a number of professional bodies, both national and international.
Areas of Interest: Strategic Management, Blue Ocean Strategy, Business Dynamics Modelling, Long Range Planning
Corporate Governance, Project Management, TQM, Operations Strategy, Higher Education.
[email protected]
Dr. V. MURALE - Assistant Professor (SG)
MBA., M.Phil. (Bharthiar Univerity), Ph.D. (Anna University Chennai)
Dr. V. Murale has completed his MBA and M. Phil from Bharathiar University and PhD from Anna University Chennai. He brings
in Nine years of experience in Academics, Research and in corporate training. Prior to joining ASB he had been associated
with various leading B-schools such as IBS Hyderabad, SCMS Cochin and Karunya University. He was a resource person
for many of the MDP programs organized at IBS Hyderabad and has conducted training sessions for executives of ICICI,
HSBC and GE Capital on the topic Understanding Employee Behavior. He has extensively published articles in National and
International journals.
Areas of Interest: Human Capital, Intellectual Capital, Knowledge Network Analysis, Case Study Research
[email protected]
ASB Brochure 2014
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Dr. NEERPAL RATHI - Assistant Professor
Ph.D in Organizational Behaviour (IIT Roorkee), PGDIC (Institute for Psychotherapy and Management Sciences-Mumbai)
Dr. Rathi has worked with Indian Institute of Management Ahmedabad and Banasthali University, Rajasthan before joining
Amrita School of Business. Dr. Rathi has published several papers in various national and international journals and contributed
chapters in books published by Macmillan Publishers, New Delhi. He has also presented research papers in various national
and international conferences held in different institutes in India and abroad like IIT Kanpur, IIM Kozhikode, IIM Bangalore, The
Hong Kong Polytechnic University, Hong Kong etc., to name a few.
Areas of Interest: Emotions in the Workplace, Leadership and Team Building, Interpersonal Skills, and Organizational
Development.
[email protected]

Dr. POOJA SHARMA - Assistant Professor, Adjunct Faculty- University at Buffalo, The State University of New York
Ph.D. (Faculty of Management Studies, Udaipur, Mohanlal Sukhadia University, Rajasthan), MBA (FMS, JRN Rajasthan
Vidyapeeth (Deemed) University, Udaipur.)
Dr. Pooja Sharma has nine years of experience in Teaching and Industry. She holds Ph.D Degree from Faculty of Management
studies (FMS) Rajasthan awarded in the year 2005. Her doctoral thesis was on Patterns of Advertising on Television: An
Empirical study. She has worked at ICICI Bank Ltd. Retail Assets department for 2 years in Udaipur, Rajasthan. She has
taught at different Business school in Bangalore before joining Amrita School of Business in the year 2009. She is an Adjunct
Faculty at University at Buffalo, (UB) The State University of New York. Her teaching interests are in the areas of Marketing
Management, Strategic Brand Management, Consumer Behavior, Advertising Management, Integrated Marketing Management
(IMC), and Rural Marketing. She has published research papers in national and international peer reviewed journals. She has
also written book reviews and case studies, and contributed articles to newspapers.
Areas of Interest: Marketing Management, Strategic Brand Management, Advertising Management, Consumer Behavior,
Integrated Marketing Management (IMC), Business Communication and Retail Management.
[email protected]
ASB Brochure 2014
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Dr. PRIYA GUPTA - Assistant Professor (SG)
Ph. D. (Sociology from Institute for Social and Economic Change, Bengaluru)
Dr. Priya Gupta has received her Ph. D. in Sociology (2013) from the Institute for Social and Economic Change, Bangalore,
and University of Mysore. She has received ICSSR Fellowship for pursuing her Ph. D. research. She is qualifed in University
Grants Commission National Eligibility Test for Lectureship. She has attended several workshops and conferences including
the prestigious International Sociological Association (ISA) XVll World Congress of Sociology (July 11-17, 2010) in Gothenburg,
Sweden where she presented her paper entitled, Disasters and vulnerability, survival and resilience of two village communities
in coastal Orissa, India,. She has also presented research papers in many other national and international seminars and
conferences.
Areas of Interest: Disaster Management, Sociology of Communities, Sociology of Environment, Organizational Studies and
Organizational Behaviour and Human Resource Management, Leadership, Industrial Relation and Labour laws, and Labour
research.
[email protected]
Prof. RAJIV NAIR - Assistant Professor
MBA (University of Stirling, Scotland), MSc (London School of Economics), CIMA (Chartered Institute of Management
Accountants)
Twenty three years of industry experience in the UK and the Middle East with blue chip multi-national companies such
as Unilever, Fonterra, Coca-Cola, Dubai Properties and Etisalat. He started his career with Unilever after completing his
MBA in Finance from the University of Stirling in Scotland and MSc in Analysis, Design and Implementation of Information
Systems from the London School of Economics. His career has exposed him to a gamut of corporate functions from IT and
ERP implementation to Financial and General Management. His areas of experience include cost management, budgetary
procedures & controls, ERP implementation and MIS.
Areas of Interest: Cost controls, Financial analysis, General management and Corporate culture.
[email protected]
ASB Brochure 2014
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Dr. RAJIV PRASAD - Associate Professor
B.A. (Hons, Patna University), MBA (IRMA, Anand), FPM (IIM C)
Dr. Rajiv Prasad has over seventeen years of industry, teaching and research experience. Has been with ASB for the last
six years. Teaches numerous courses in the OB area such as Organizational Behaviour, Business Ethics, Leadership Skills,
Self Management, Theories of Personality etc. at our MBA and the PhD Programs. Conducts training sessions on topics
such as individual and team motivation, leadership, organization culture, and work-life balance. Has conducted numerous
Training Sessions for organizations such as PGCIL, ESIC etc. He is also an academic consultant to Vancouver, Canada
based Commonwealth of Learning and developed the Course Material for the Business Ethics course taught in their EMBA
programme which is administered in several member countries of the Commonwealth. Was invited to teach the Business
Ethics course as a visiting faculty at IIM Kozhikode in the year 2007. Currently working on several projects in the areas of
motivation, leadership, group and team behaviour, business ethics pedagogy and its practice, organizational culture and
self-management. Is also working upon a theory of personality based upon the studies conducted during doctoral work in the
area of happiness and its impact upon the workplace dynamics.
Areas of Interest: Humanistic Psychology and Positive Organizational Behavior; Leadership and its relation to Organization
Culture; Spirituality at the Workplace; and Business Ethics.
[email protected]
Dr. R. RANI GEETHA PRIYADARSHINI - Associate Professor
MBA, M Phil, Ph.D. (BSMED, Bharathiar University)
Seventeen years of teaching, research and consulting experience. Recipient of Ramaswamy P Aiyer Best Young Teacher
Award instituted by Association of Indian Management Schools (AIMS), awardee of All India Council for Technical Education
(AICTE)s Young Teacher Career Award, CII (Confederation of Indian Industry) Industrial Fellowship Award and CII Young
Indians Net Best Yi Net Mentor Award. Publications in refereed journals like Management and Labor Studies, South Asian
Journal of Management, Journal of Social and Management Sciences, Indian Journal of Training and Development and Indian
Journal of Technical Education. She is a Qualifed award assessor for CII EXIM Bank Award for Business Excellence and a
certifed psychometrician (Thomas International UK). She has been a consultant to TV Sundaram Group of companies and
Wipro Technologies in the area of Organization Development and HRD and has had academic associations with PSG College
of Technology, University of Toledo and San Diego State University, USA.
Areas of Interest: Organization Development, Performance Management, Competency Mapping and developing Assessment
Centers, Organizational Effectiveness of MSMEs,
[email protected]
ASB Brochure 2014
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Prof. REMYA V. MENON - Faculty Associate
MBA (ASB), B.A. (Economics)
Remya is a Faculty Associate in the area of Marketing at Amrita School of Business, Kochi campus. She started her career
with the banking industry and worked for around 3 years with HDFC Bank and HSBC Bank. Subsequently, she was associated
with the Corporate and Industrial Relations (CIR) unit at the Amritapuri campus of AMRITA and worked as a Soft-Skills Trainer
and Placement Manager for over 3 years. Prior to joining ASB in 2012, she had a short stint with the Marketing Department of
Amrita Institute of Medical Sciences and Research Centre, Kochi.
Areas of Interest: Digital Marketing, Services Marketing, Rural Marketing
[email protected]
Prof. SANDHYA G. - Faculty Associate
MBA (ASB), B.Com.
Sandhya G. is a Faculty Associate in the area of Marketing at Amrita School of Business, Kochi campus. She has over 4 years
of experience in academics with Amrita School of Business. She has been a Branch Manager and Key Accounts Executive
with AFL Pvt. Ltd. (Logistics Division) for over four years and worked as an Administrative Offcer with a private concern for
three years. Before moving into academics she had a short stint as a counselor and trainer at Heromindmine Institute, a soft
skills and corporate training institute.
Areas of Interest: Consumer Behavior, Customer Relationship Management, Marketing Research, Services Marketing,
Green Marketing.
[email protected]
ASB Brochure 2014
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Dr. SANGEETHA GUNASEKAR - Assistant Professor
Ph.D. (Indira Gandhi Institute of Development Research, Mumbai)
A gold medallist in her graduation and post graduation, she has received her doctoral degree from Indira Gandhi Institute of
Development Research, Mumbai. She started her teaching career at XLRI, Jamshedpur after which she moved base to be
with her family at Coimbatore. She was a faculty member at KPR School of Business along with teaching as visiting faculty at
various institutions including Loyola Institute of Business Administration, Chennai, PSG Institute of Management, Coimbatore,
AEGIS Global Academy, Coimbatore. She has also worked in the industry as manager-administration for over two years.
Her areas of interest include econometric applications, reforms in transition economies and economics of institutions. She has
actively participated in workshops on law and economics and has presented papers in national and international conferences.
She also has to her credit adapted the book Basic Econometrics: 4th edition (2007) by Damodar N Gujarati and 5th edition
(2011) to Indian audiences. Her research experience includes work done at Hong Kong Polytechnic University, Hong Kong,
study on Jharkhand State as part of a project sponsored by UNDP and the Department of Economic Affairs, Government of
India and independent consultancy project on Coimbatore-2025 for Indian Chamber of Commerce and Industry, Coimbatore.
[email protected]
Dr. SANJAY BANERJI - Professor Emeritus
B.Sc. (Engg.), Fellow (IIM-C), UNDP Fellow (Kellogg School of Management)
Founder Director / former Dean of Amrita School of Business. Earlier, worked in Hindustan Steel Ltd/SAIL and Management
Development Institute (MDI), Gurgaon. Founder of the Gurgaon Quality Forum. External examiner for PhD at IIT Kanpur,
Sagar University and for Master Programs of School of Planning and Architecture, New Delhi, IGNOU, New Delhi. PhD guide
for Bharathiar University. PhD examiner Mother Teressa University. Designed and conducted MDPs for many PSUs and
private companies. Invited to chair/speak in many forums in India. Member of Board of Studies of Universities and Autonomous
Management Institutes, Life Member of Coimbatore Management Association. Senior Member, American Society for Quality
(ASQ), Certifed Quality Engineer-ASQ, 1993-96. Lead Assessor certifcation from Victoria Group, U.K. Trained by SAP Labs
in BPI-1 and GBI. UNDP Fellow at Kellogg School of Management, Fall 1993, Assurance of Learning seminar of AACSB,
Singapore, Visiting Professor at Malardalen University Sweden, as a part of EUREKA program. Currently leading AACSB
accreditation process at Coimbatore.
Areas of Interest: Project Management, Quality Management, Supply Chain Management and ERP & Management, Business
Ethics, Environmental Management and Sustainable Development.
[email protected]
ASB Brochure 2014
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Prof. SHOBHANA MADHAVAN - Associate Professor
B.E.(Delhi College of Engineering), PGDM ( IIM-Ahmedabad), M.P.S (Cornell University, USA)
Worked as an international development consultant in national parks and nature reserves in countries such as Madagascar,
Vietnam, and Lao PDR for ten years from 1994-2004. The organizations worked for included WWF-Indochina, Asian
Development Bank, Cornell Institute of Food, Agricultural and Development, and GFA Terra Systems-Germany. Areas of
expertise were project design and implementation, monitoring and evaluation systems, impact assessment, and training.
Worked in India with the Aga Khan Rural Support Programme, Gujarat , CASAD (Maharashtra), and UNDP-TIPS (New Delhi).
Teaching at Amrita School of Business since 2004. Author of Cross-cultural Management Concepts and Cases (2011)
published by Oxford University Press. Currently pursuing a PhD in the feld of International Management at Deakin University,
Australia.
Areas of Interest: Nonproft Management, International Management, Cross-cultural Management.
[email protected]
Prof. SHRIKANT G. KULKARNI - Professor, Chairperson Coimbatore Campus
BE (Metallurgy) from VNIT Nagpur (1972), PGDBM from XLRI Jamshedpur (1979)
Eight years of research and production experience in TISCO and TRF Jamshedpur, followed by eighteen years of experience
in sales and marketing at senior managerial positions with reputed organizations like Philips India, ESAB India, and Advani
Oerlikon Ltd in different locations in India. Was trained in sales and marketing in ESAB AB in Sweden and Germany. Fifteen
years of teaching experience at Amrita. Adjunct Assistant Professor, School of Management, University at Buffalo, New York,
and Member of Board of Studies in Business Management in Amrita Vishwa Vidyapeetham. He has guided more than 200
MBA students in Summer Projects in the Marketing area.
Areas of Interest: B2B Marketing, Consumer Behaviour, Strategic Marketing Management, Product Policy and Brand
Management, Sales and Distribution Management, and Retail Management.
[email protected]
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Prof. SHWETA PREMANANDAN - Faculty Associate
B.E. (Gujarat University), MBA(Amrita Vishwa Vidyapeetham) , Currently pursuing PhD with Amrita School of Business.
One year of Industry Experience in YASH Technologies Pvt. Ltd as a Market Research Analyst. Three years of teaching
Experience in Amrita School of Business in the feld of Information Systems. She is currently pursuing her PhD with Amrita
School of Business.
Areas of Interest: Information Systems, Business Intelligence, Business Analytics, Cloud Computing, Social Intelligence
[email protected]
Prof. SMITHA NAIR - Faculty Associate
PGDM (Finance), B.Com (Actuarial Science)
Faculty Associate in the area of Finance with 9 years of industry experience mainly across Finance & Accounts, Risk
Management and Compliance in Banking and Insurance sectors with companies like Reliance Capital and Dhanlaxmi Bank.
Areas of Interest: Commercial Banking, Insurance, Risk Management, Corporate Governance, Strategic Management
[email protected]
Prof. SOFI DINESH K. G. - Faculty Associate
MBA (Sambalpur University with the University Gold medal in Marketing), B.Sc (Gangadhar Meher, Sambalpur)
Presently pursuing her PhD at Amrita School of Business, she started her career as a faculty for Spoken English and
IELTS training in Coimbatore. Sof was also involved in training Japanese students in enhancing their English language
communication skills at KGISL Coimbatore. Joined Amrita School of Business after being in the medical transcription industry
as MT and proofer for 4 years. She plans to pursue her research interests in Corporate Governance reforms and its impact on
performance of SOEs in India in the years to come. Currently she is engaged in an NSE funded research project on Corporate
Governance with her PhD supervisor.
Areas of Interest: Business Communication, Consumer Behavior, Services Marketing, Retail Marketing.
[email protected]
ASB Brochure 2014
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Dr. V. S. SOMANATH - Professor, Dean - Management
MBA (New York University), M. Phil (New York University), Ph.D. (New York University)
Thirty four years of academic experience, including twenty three years abroad, teaching at universities such as Hong Kong
University of Science and Technology, New York University, Oklahoma City University, Pace University, San Francisco State
University and University of San Francisco. Has also taught in academic programs in Canada, China, Japan, Malaysia and
Singapore. Has published in recognized US academic journals such as the Journal of International Business Studies, Journal
of International Money and Finance and the Journal of International Financial Markets, Institutions and Money. Worked briefy
for the United Nations (Center for Transnational Corporations) in New York.
Areas of Interest: International Finance
[email protected]
Prof. SONI VIVEK - Faculty Associate
B.Tech (EEE, Amrita School of Engineering), MBA (Amrita School of Business)
With the passion for teaching and research Soni started her career with Amrita School of Business, Amritapuri and is also now
pursuing her PhD in the area of Marketing. She has actively participated in large seva activities of Mata Amritanandamayi Math
and the Amrita University. She was the Master of the Seminar at the International Conference on Enhanced Education 12 by
AMMACHI LABS.
Areas of Interest: Business Communication, Marketing Communication, Green Marketing
[email protected]
Prof. SOUGATA RAY - Assistant Professor
M.A. (Economics), PGDM (ASB)
Four years of teaching experience at ASB, Amritapuri and seven and half years in Industry. Worked with companies such
as Peerless Securities Ltd, Apeejay Securities Pvt Ltd, IL&FS Investsmart Securities Ltd in the area retail broking branch
operations; depositary operations; branch development; franchisee development; sales and distribution of retail debt products,
equity and mutual fund units.
Areas of Interest: Micro Economics, Macro Economics, Investments, Financial Derivatives and Microfnance.
[email protected]
ASB Brochure 2014
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Dr. SUDHAKAR MENON ACHATH - Professor
B.E. (EEE, REC-Trichy), MS(Econ, Texas-Austin) , MA(Math., Texas-Austin), Fellow (IIM-B)
Dr. Achath has eleven years of experience in industry, and twenty-fve years in teaching and doctoral and post-doctoral
research in India and abroad. He started his career as a commissioning engineer in industrial automation and process control
systems in Bharat Heavy Electrical Ltd., Bengaluru, in collaboration with Siemens, West Germany, and then moved to an
academic career with Xavier Institute of Management, Bhuwaneswar, and the University of Texas at Austin. In 1982, Dr.
Achath received two awards in commissioning of steel rolling mills while in BHEL. He has consulted with Rourkela steel plant
and Vishakapatnam steel project on HR related issues of plan modernization. He is credited with publications in national &
international journals, conference proceedings. Dr. Achath is a member of the APICS, CEA, EurOMA, Econometric Society, the
Indian Econometric Society, INFORMS, POMS, SOM-India and Society of Computational Economics. He teaches core and
elective courses in operations management, quantitative methods and business analytics. In 2009, Dr. Achath received the
17th Dewang Mehta Award for best teacher in operations management. He is a rank holder in the 1996 entrance examination
to Sainik School. He received the AIMS International Distinguished Service Award in 2010. His current research is in stochastic
optimization, applied optimal control, and solution using barrier function and interior point methods. His other interests include
carnatic music and classical jazz.
Areas of Interest: Supply Chain Management, Analytics, Computational Economics & Finance and Application, Stochastic
Programming, Optimal Control, FOSS
[email protected]
Prof. SUNANDA MURALIDHARAN - Associate Professor, Chairperson- Kochi Campus
MBA (CUSAT)
Sunanda Muralidharan is an Associate Professor in the area of Finance and the Chairperson of the Amrita Universitys MBA
Program at its Kochi Campus, Kerala. She has over 27 years of experience in industry and academics and has been with Amrita
University since 2000. In the industry, she has been actively involved in project consultancy, including project monitoring, and
rehabilitation of sick units. She was the fnancial consultant for some major projects including the Cochin International Airport
project during her employment with Kerala Industrial and Technical Consultancy Organization Ltd. (KITCO). She has a keen
interest in capital markets and has headed the capital market operations of a fnancial services company as Assistant Vice
President. With over 19years of teaching experience, she has also developed study material in her areas of interest, which
have been published by ICFAI and NCDEX.
Areas of Interest: Corporate Finance - Valuation, Corporate and Financial Restructuring, Project Finance and Appraisal,
Financial Markets.
[email protected]
ASB Brochure 2014
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Prof. SUNIL PULIYAKOT - Assistant Professor
PGDRM (IRMA), M.Com (University of Calicut)
Fifteen years of industry experience before moving into teaching in the year 2006. Was working with GCMMF Ltd., as Asst.
Manager and Head, Branch Accounting Division and as Regional Head, Retail Banking, ICICI Bank. Broad areas of work
experience include accounting and control, accounting systems development and implementation; business development for
fnancial distribution and investment advisory services; customer acquisition, customer service and branch banking operations
of retail banking.
Areas of Interest: Financial Economics, Financial Crisis, Market Failure, Bank Distress, Micro fnance,
[email protected]
Prof. SURESH M. - Assistant Professor
M.E., Ph.D.(IIT B)
Dr. Suresh M. is an enthusiastic, dedicated teacher who thrives on the intellectual challenge of keeping a step ahead of highly
motivated students. He has over eight years of experience in industry (operations and projects). He holds a PhD in Project
Management from the Indian Institute of Technology Bombay and Masters in Industrial Engineering from PSG College of
Technology, Coimbatore, India. Before Joining Amrita School of Business, he has been working as Corporate Trainer in the
area of Project Management at Larsen & Toubro Limited. During his tenure at L&T, he has trained 1000s of project executives
in the area of project management. He is trained and interested to teach in the areas of Project Management, Supply Chain
Management, Production and Operations Management, Production Planning and Control, etc. His research mainly focuses on
Construction Project Management, Operations Management and Decision Sciences. He has several international publications
on his credit in areas related to Project Management.
Areas of Interest: Project Management, Supply Chain Management, Production and Operations Management, Production
Planning and Control, Decision Sciences.
[email protected]
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Dr. SUSHANTA KUMAR MAHAPATRA - Associate Professor
Post Doctoral Fellow - European Commission (University of Bologna, Italy), Ph.D (Economics, Madras Institute of Development
Studies through University of Madras), M.Phil., M.A. (Economics, Sambalpur University)
Dr. Mahapatra has a PhD degree in Economics from Madras Institute of Development Studies, Chennai through the University
of Madras. Prior to joining ASB, he has worked in NABARD-BIRD (Bankers Institute of Rural Development) as Senior
Researcher at the Centre for Micro Finance (CMF) and subsequently at Centre for Insurance and Risk Management (CIRM)
at Institute for Financial Management and Research (IFMR), Chennai. He has collaborated in research projects supported
by organizations like ILO Geneva, CARE Foundation, Harvard School of Public Health, Rashtriya Swasthya Bima Yojna
(RSBY), Sir Ratan Tata Trust, Ministry of Rural Development Govt of India, SBI and NABARD. He has worked as a Consultant
to Japan International Co-operation Agency (JICA) through Institute for Social and Economic Change, Bangalore. He has
previously worked as a Senior Scientist within a multi-disciplinary team at JRD Tata Ecotechnology Centre, M.S. Swaminathan
Research Foundation Chennai. He has published his research ideas in Books, journals, edited volumes and working papers.
Besides, he has presented several papers in International and National level seminars and acted as reviewer for several
journals. He is the recipient of prestigious Malcolm Elizabeth Adiseshiah Doctoral Merit Fellowship from Madras Institute of
Development Studies, Chennai. Recently he has received the prestigious European Commission Post-Doctoral Scholarship
Erasmus Mundus India4EU II Programme. At ASB, he teaches in Master and Doctoral Programme and guides PhD scholars
in the area of Economics and Environment.
Areas of Interest: Micro and Macro Economics, International Economics/Relations, Environmental Management and
Sustainable Development, New Institutional Economics, Governance, Economic Policies, Micro fnance and Micro insurance,
Natural Resource Management and livelihoods, Research Methodology
[email protected]
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Prof. C. S. UDHAYAKUMAR - Associate Professor
M.A. (Sociology), M.Sc. (Yoga), T.C.Y. (Kaivalyadhama), P.G. Dip. (Yoga), P. G. Dip. (Guidance and Counselling), Dip. (Saiva
Siddhaantham), Cert. (Indian Psychology)
38 years of varied teaching experience. Publications include a) two-volume compilation titled Beyond Personality-Collected
Works on Self Awareness and Personal Growth b) Useful Guidelines of Yoga Practices; also written articles for Indian
Express. Presented and read papers on topics like yoga, values, spirituality and personal growth in various international and
national conferences and seminars in the country. Presently working on two books on yoga and allied sciences. Was facilitator
and consultant for Yoga Education, Stress Management and Personal Growth programmes for organizations like Madras Port
Trust, National Institute of Port Management, IOB Staff College, LIC Zonal Training Centre, Tube Products of India, TI Cycles
of India, Carborundum Universal Ltd., Rane (I) Ltd., Ponds (I) Ltd., Tata Consultancy Services, Chennai, New India Assurance,
Clarke School for the mentally challenged, K.J.Hospitals, BPL Sanyo, Palakkad Management Association, INS Agrani Naval
Academy, Coimbatore etc. Was also closely associated with the Krishnamurti Foundation India (KFI) and was with their new
education schools both in Varanasi and Chennai for a number of years. He started his teaching career in the art and science
of Yoga and Yoga Therapy in the year 1976 when he joined YOGA ACADEMY, an offshoot of the Swami Sivananda Vedanta
Yoga Centre, founded by Swami Vishnudevananda, one of the chief disciples of Swami Sivananda of the Divine Life Society,
Rishikesh and under the tutelage and affectionate guidance of the late Dr.B.V.Reddy. He had his vocational education and
higher studies in Yoga, Yoga Therapy and allied subjects in Kaivalyadhama, Lonavla, Pune and also in KYM Institute of Yoga
Studies, Chennai, under the guidance of Sri T.K.V. Desikachar, son of the legendary Mysore T. Krishnamacharya. He was the
Founder-Director of YOGAKSHETHRAM-Foundation for Yoga Studies in Chennai before joining the Amrita family as a full-
time faculty in 1996.
Areas of Interest: Yoga Education, Self-Awareness and Personal Growth, Spirituality, Integral Studies, Cultural Education etc.
[email protected]
Prof. VANDANA M. - Faculty Associate
PGDM (HRM and Marketing, ASB), BA (M.G. University)
Faculty Associate in the HRM area with industry experience in training and development and general HR functions at IBS
Software Services, Trivandrum and Nature Soft Pvt. Ltd., Chennai. Associated with ASB Kochi as Visiting Faculty (OB and
HRM) from 2009 to 2013. Currently pursuing PhD with Amrita School of Business, Coimbatore.
Areas of Interest: Training and Development, Organization Behaviour, Leadership, HRM and Communication
[email protected]
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Dr. VIVEK MENON - Associate Professor
B.E. (CSE, ASE-Bharathiar), PGDM (ASB), Ph.D. (Computer Science, AMRITA), CISA
Twelve years of teaching and research experience. Visiting Research Scientist at the Center for Unifed Biometrics and
Sensors (CUBS), Dept. of CSE, State University of New York (SUNY) at Buffalo from 2007-09. His ongoing collaborative
research on smart environments with SUNY at Buffalo has been featured in prestigious international journals and conference
proceedings published by the IEEE, Springer-Verlag and Elsevier. Presented research papers at international conferences
and workshops held at St. Louis, Liverpool and Seoul. A Cisco Certifed Network Associate and Cisco Certifed Academy
Instructor (CCNA, CCAI) during 2002-05; he is currently a Certifed Information Systems Auditor (CISA). Senior Member of
IEEE and Senior Member of ACM; Member of ISACA, AIS and CSI. Joined AMRITA in 2001. Currently on a deputation to Kochi
campus since 2009.
Areas of Interest: Cyber Physical Systems, Smart Environments, Business Intelligence, Cloud Computing, Object Oriented
Systems, IT Strategy
[email protected]
ASB Brochure 2014
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Part time faculty
Dr. O. S. DEEPA GOPAKUMAR - Assistant Professor (SG), Amrita School of Engineering, Coimbatore.
Ph.D. in Statistics (Bharathiar University), M.Phil (Bharathiar University), M.Sc. (Madras University)
Deepa was frst rank holder in M.Sc. and has more than 17 years of teaching experience in UG and PG courses. She was with
Bharathiar University before she moved on to Amrita University.
Areas of Interest: Statistical Quality Control, Statistical modeling, Bioinformatics and Data Mining
[email protected]
Prof. JAY MISRA
B.S., M.S. (Engg., Pittsburgh), MBA (Harvard)
Taught at Stanford Business Schools MBA program for 5 years, guest lectured at Harvard Business School, and more than
two decades of teaching experience at Amrita and various universities. Has held senior management positions, including
being Managing Director for George Soros, Vice President at Capital Group, and marketing management roles at Intel and
IBM. Published 2 books Business Telecommunications and Business Telematics. Supervised cases written at Stanford
and Harvard.
Areas of Interest: Entrepreneurship, Growth Strategies.
[email protected]
Dr. (Col.) P. N. KUMAR - Professor, Dept of CSE, Amrita School of Engineering, Coimbatore
Ph.D., M.Tech (IIT K), FIE, FIETE
Dr. (Colonel) P.N. Kumar is an alumnus of National Defence Academy Pune, IIT Kanpur and Defence Services Staff College
Wellington. He has 25 years of service in Defence with vast experience in Software Project Management, Technology
Management in a Telecommunication and IT environment and Training. Projects executed include a War Gaming Model for
Airborne operations, Decision Support System for career management of offcers of Army and Y2K projects at Defence HQ.
He was Head of Dept at Military College of Electronics and Mechanical Engg, Secunderabad and Faculty in College of Military
Engg, Pune. He was a visiting professor at Army War College Mhow, Defence Services Staff College Wellington and Institute
of Armament Technology Pune. Served as GM (Technical) of Defence Forces at Ladakh (J&K), Assistant Military Secretary
(Automation) at Defence HQ, New Delhi and Head Technical Wing for Parachute Brigade of Indian Army. Currently Professor,
Dept of CSE at Amrita School of Engineering and Visiting Professor at Amrita School of Business at Coimbatore, Bengaluru
and Kochi. He is an adjunct faculty of State University of New York, Buffalo. Chairman Board of Studies for the Undergraduate
and Post Graduate Programs in Amrita Vishwa Vidyapeetham and former Chairperson of the Dept of CSE at Amrita School of
Engineering, Coimbatore.
Areas of Interest: Agent Based Modeling of Financial Markets
[email protected]
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Prof. PRASHANT R. NAIR - Vice-Chairman - Dept of IT, Amrita School of Engineering, Coimbatore
BE (ECE), PGDM (ASB-C), MIETE, MCSI, MIEEE, MISTE
Fourteen years of teaching, research, training, consultancy and academic administration experience in the Information Technology
department at Amrita School of Engineering, Coimbatore. A rank holder from the third batch of Amrita School of Business, Coimbatore.
Has taught in academic programs in USA and Europe at University of California, San Diego and Sofa University, Bulgaria as an
Erasmus Mundus fellow. Has 25 publications in reputed journals, books and conferences. Is on the program committee of over 60
international conferences including the IADIS WWW/Internet conference and editorial board of 3 international journals including CSI
Transactions on ICT, a Springer Journal. Awards won include IEEE Education Society Chapter Achievement Award (2013), ASDF
Award for Best Academic Administrator (2012) and Computer Society of India (CSI) Academic Excellence award (2011). Is holding
several leadership roles in professional bodies and industry associations. Positions currently held include National Vice-Chair, IEEE
Education Society; National Student Activity Chair of IEEE Computer Society; Member of National Student Committee & Tamil Nadu
State Student Coordinator of CSI; Treasurer of Institution of Electronics and Telecommunication Engineers (IETE) Tamil Nadu region
and Member of the ICT panel of Confederation of Indian Industry (CII). As Secretary of CSI Coimbatore chapter during the period
2010-2012, he was instrumental in winning best regional chapter for Coimbatore and best CSI student branch in India for Amrita
School of Engineering for both the years. Has the distinction of organizing the top 4 student events in India of 4 major professional
bodies, namely IEEE, CSI, IETE and ACM viz. IEEE All India Student Congress (AISC) 2013, 29th CSI National Student Convention
(NSC) 2013 - oldest computer science student conference in India, IETE National Technical Paper Contest 2012 and regional contest
of ACM International Collegiate Programming Contest (ICPC) Asia Pacifc region in 2006, 2010, 2011 and 2012. Other major events
organized including one of the top engineering techfests in India - Anokha 2012, 2011; Network Forensics tutorial of international
conference, IFIP Networking 2010 at IIT Madras and one of the frst cloud conferences in India in 2009 along with IBM. Was a member
of the Indian delegation to ACM ICPC World Championship of Programming at Orlando in 2011, which made a formal bid for India to
host this world championship for the frst time. Is on the management team of Amrita Technology Business Incubator (TBI) and has
been serving Amrita University as the Vice-Chairman for Accreditation & Quality Assurance, since 2008.
Areas of Interest: Enterprise Computing, ICT tools for Supply Chain Management, Cyber Security and Software Engineering
[email protected]
Prof. J. SHRI KRISHNAN - Senior Faculty, ICTS, Amrita Vishwa Vidyapeetham
B.Sc., MCA, DCPA (National Computing Centre, UK) PGDCS
Twelve years of experience in academia. Interest areas include Object Oriented Software Engineering, Object Oriented
Modeling using Design Patterns, Software Project Management, Database Management Systems, Enterprise Computing,
Infusing Technology in Education, E-Commerce, ERP, SAP.
[email protected]
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Dr. SHYAM NATH - Adjunct Professor
M. A. (Economics), Ph. D. (Economics of Taxation), PDF Maxwell School, Syracuse University (New York, USA)
Over 30 years of teaching experience at University level in India and abroad. 20 years of active participation in consultancy
and research for national and regional governments and international agencies (UNDP, UNCDF, The World Bank, UNU/
WIDER, USAID, UNRISD, ECA, AERC, Commonwealth Secretariat). Has published research articles in international journals,
books and national and international consultancy reports which include reports for Ministry of Finance, Government of India.
Dr. Shyam Nath co-edited a book (jointly with Dr. John L. Roberts of Commonwealth Secretariat and Dr. Yeti Nisha Madhoo
of University of Mauritius), titled Saving Small Developing Island States: Environmental and Natural Resource Challenges,
which was published by Commonwealth Secretariat, London and released in 2012 at a function jointly organized by the Indian
Ocean Commission and European Union in Mauritius. A monograph prepared by him (co-authored by Dr Yeti Nisha Madhoo,
University of Mauritius) titled Ethnicity, Development and Social Policy, was recently published by United Nations Research
Institute of Social Development, Geneva (Switzerland) in 2013.
Areas of Interest: Environmental and Natural Resource Economics, Sustainable Economic Development, Public Finance and
Policy.
[email protected]
Prof. M. SREEVALSAN - Head - ICTS, Amrita Vishwa Vidyapeetham
B.Com., MBA (MKU), CCNA
More than twenty years of Experience in IT feld. Has designed and led the team to network over 2000 PC campus network at
Amrita Vishwa Vidyapeetham and the E-Learning infrastructure. Involved with leading IT-enabling projects of the University.
Areas of Interest: Computer Networks and Security, OS, Systems Administration, IT Infrastructure Design and Implementation.
[email protected]
Prof. VAIDYANATHAN S.
B. Tech. (Chemical Engineering, IIT Kharagpur), PGDM (IIM Ahmedabad)
Eleven years of industry experience in FMCG and IT, working with MNCs such as Coca Cola and Adidas, and Indian IT
companies such as HCL and UST Global. Areas of experience include Operations, Sales & Distribution, Marketing, Business
Development. Functional experience includes leadership roles and working closely with senior management on pricing models,
proftability analysis and contract negotiations.
Areas of Interest: Quantitative Methods in Management, Operations Research, Statistical Methods in Data Analysis
[email protected]
ASB Brochure 2014
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Visiting Faculty
Aaditya Vidyarthi B.E., MBA Business Consultative Sales Management
Abhijath V. B.Tech(Hons.), PGDM Service Operations Management, Project Management,
Advanced Quality Planning and Management, Quantitative
Methods in Management, Production & Operations
Management, ERP
Anand Menon MBA Sales and Distribution Management, Marketing Management - II
Anantha Narayanan B.Sc(Engg), DMS, MIMA, MIIPE Product Design & Development, Logistics and Supply Chain
Management
Anuradha R. MBA, M.Phil Financial Accounting
Archana Subhash M.Sc., MBA Business Communication
Balagopal P. K. Ph.D Commercial Bank Management
Balaji Chetlur B.Sc, M.A., FPM IIM-A Performance Management
Banumurthy N.R.* Ph.D. Econometrics*
Bhaskaran K.L. PGDM Logistics and Supply Chain Management
Bhumika Gupta* Ph.D. Human Resource Management*
Biresh Sahoo* Ph.D. Advanced Micro Economics*
Chandra Sekhar B Com, FCA Financial Accounting
Chandrasekhar M.K. B.Com, PG Diploma in Marketing Experiential Marketing
& Sales
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D.D. Roy* Ph.D. Research Methodology-III*, Psychographic Analysis and
Market Segmentation*
Dharmaraj Navaneetha Krishnan M.Tech., Ph.D. Financial Risk Management
Ganesan V.S. MA, LLB, LLM Industrial Relations, Legal Aspects of Business
Ganesan* Ph.D. General Management & Strategy*
George Joseph Kalayil MBA Retail Management
Gita Srivatsan FCA Working Capital Management
Joy Chakrabarthi M.A (Political Science) Strategic Brand Management
Jyothinath Ganguly B.E., MS Strategic Management, Taking Innovations to IT Markets
Kameswaran S. M.Com, CA International Finance Management, Corporate Taxation
Kaushik Gopalan B.Com, PGDM Retention Management
Kumar Ramamurthy MBA Project Appraisal and Financing
Madhuri Menon M.A (Social Work, TISS), Competency and Capability Building
PG Dip. In Planning
Mala Ramanathan* Ph.D. Research Methodology-II*
Menon N.R. M.Com, Ph.D. Self awareness & Personal Growth
Pampa Mukherjee* Ph.D. Advanced Qualitative Methods*
Prakash V. MPA, Ph.D. Industrial Relations, Talent Management
Pramod Kulkarni M.Sc., PGDM Management Beyond Profts
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Prasannavadanan Thampi M.Sc., CAIIB, MBA Customer Relationship Management
Rajagopalan S. MMS Business Development
Rajesh Madhavan B.Com, PGDCM, MBA Investment Analysis and Portfolio Management
Ram Bishu* B.Tech., MBA., MS, Ph.D. Business Analytics, Quality and E-commerce*, Design of
Experiments*
Ramasubbu T. K. B.E (Hons) Mech, MBA (Marketing) Strategic Sourcing
Ramesh K. MA, MICA Strategic Media Planning
Ramnarayanan Viswanath Master of Science & Technology, Supply Chain Management
MBA, CPIM (APICS, USA), PMP
Ravichandra T. M.Tech., Ph.D. Strategic Human Resource Management
Rema Vishwanathan MBA Rural Marketing
Rishiraj Dasgupta B.E., PGDM Financial Management, Project Appraisal and Finance,
Financial Modelling, Cost Management, Advanced Financial
Management
Sandeep Rambhatla B.E., MBA, Six Sigma certifed Business Process Management
Satheesh Krishnamoorthy. MBA Strategic Brand Management, Marketing Management II
Sheela Prasad LLB (Bachelor of Law) Legal Aspects of Business
Shijith Nambiar B.E., MBA, APICS, CPIM Lean Management, Manufacturing Planning and Control in
Supply Chains, Business Process Re-engineering
Shriram Y. K. B.Tech, PGDM Human Resource Management
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Siddhartha Saxena MBA, M.Sc. Industrial Relations
Subramanian M.A.,Ph.D. Business Communication
Sudhanshu Kumar* Ph.D. Time Series Analysis*
Sukumaran B. BAL, M.Sc., CIIB.,CAIIB, Financial Accounting, Cost Management
Cost Accountant
Suma James MSW Personality Development
Sumeet Bahl B.E, MBA e-Commerce
Sunil Kumar P. LLM Legal Aspects of Business
Suresh A. MBA Integrated Marketing Communications
Sushila Hariharan MBA Consumer and Retail Banking
Swami Krishnan Venkatesh Ph.D. Strategy and Policy, Quantitative Methods for Management
Bhagvath
Udaya Mishra* Ph.D. Research Methodology-II*
Unmesh Vakil MA (Statistics), MMS (Finance) Merchant Banking and Financial Services
Vatsal Singh* Ph.D. Human Resource Development in Knowledge Economy*,
Learning Innovation and Entrepreneurship*
Vijayaraghavan S.V. ACA, PGDM (IIM-B) Strategic Financial Management
Vishwanathan P.K. Ph.D. Environmental Management & Sustainable Development
(* PhD program faculty/courses)
ASB Brochure 2014
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Faculty and staff at ASB are encouraged to advance their
knowledge and equip themselves with latest skills relevant to
the current business scenarios. This in turn benefts the students
as they get exposed to the latest trends and techniques in the
business world, well before they graduate.
Faculty Development Programmes (FDP) and research seminars
are regularly organized at ASB to help faculty widen their
knowledge base and enhance their pedagogical and research
skills. Some of the FDPs and research seminars conducted at
ASB include: Sustainability through Social Entrepreneurship by
Dr. Harry Hummels, Professor of Ethics, Organisations and Society
at Maastricht University and Managing Director at SNS Impact
Investing; Academic Writing and Publication Understanding
Basic and Signifcant Issues by Dr. Neharika Vohra (Professor,
IIM Ahmedabad); Evaluating the Internationalization of Emerging
Market Multinationals: Role of Managerial Intentionality by Prof.
Raveendra Chittoor, Assisant Professor (Strategy), ISB Hyderabad;
Indian Manufacturing: Jobless Growth During the 2000s by Dr.
Jayan Jose Thomas, Assistant Professor, IIT Delhi; Case Study
Workshop by Dr. Nagendra V. Chowdary, Centre Director and
Associate VP, Aegis Global Academy, Coimbatore and Founding
Head and Former Dean of IBS Case Development Centre; The
Non-Sustainable = Enjoyable Intuition: Potential Negative Effects
of Sustainability on Enjoyment Inference by Anupama Sukhu, PhD
student and Teaching Assistant in the Consumer Sciences area at
Ohio State University, USA; Soft Skills Workshop by Ms. Manisha
Lewis, Chief Training Offcer for Corporate and Industry Relations
at Amrita Vishwa Vidyapeetham University, Amritapuri Campus. In
addition to the external experts, ASB faculty also present research
fndings as part of the monthly research seminar series.
ASB faculty and students were actively involved in organizing
SAMYOGA - an India Platform Research Matchmaking event
held at the Bengaluru campus, which aimed to connect Indian
researchers with European Researchers across all disciplines.
Following the success of the International Conference on
Sustainable Development and Governance: Building Commerce
and Communities jointly organized by Amrita School of Business
and Deakin University, Australia in December 2012 at the
Coimbatore campus, Amrita School of Business and Deakin
University, Australia jointly organized a two-day International
Symposium on Corporate Social Responsibility (IS-CSR), focusing
on the themes of sustainability, governance and effective outcomes
in December 2013 at the Bengaluru campus.
ASB Faculty Initiatives
ASB Brochure 2014
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Dr. Amalendu Jyotishi (with co-
author Jyothi S.) won the best paper
award for their paper on Sustaining
the Profts: A panel Data and
Technical Effciency analysis of
Economic Sustainability during
the International Conference on
Creating a Sustainable Business:
Managerial Implications and
Challenges (ICSBMC-12) organised
by Jaipuria Institute Management,
Jaipur in December 2012.
Dr. Amalendu Jyotishi and
Dr. Sushanta Mahapatra (with
Prof. Maarten Bavinck) edited the
proceedings of the International
Conference and Workshop on
Legal Pluralism in Natural Resource
Management organized at Amrita
School of Business (ASB) in
December 2012 -- Legal Pluralism
in Natural Resource Management:
South and Southeast Asian
Perspective, Excel Publishers,
New Delhi, 2012.
Dr. Amalendu Jyotishi undertook
a Project from International Water
Management Institute (IWMI) on
Urban Agriculture: A Sustainable
Solution to Alleviating Urban
Poverty, Addressing the Food Crisis,
and Adapting to Climate Change: A
Study of Bengaluru, implemented
by the RUAF Foundation, with
fnancial support from the World
Bank for the study period 2010-
2011.
Dr. Hardik Vachhrajani (with co-
author K. Mandalia) received the
Best Research Paper Award for their
paper on Factors Affecting Sales
Ethics in Life Insurance Sector of
India: A Critical Review of Literature
at the 3rd International Conference
on Business Ethics, Governance
and Sustainable Enterprises
organized by Gujarat Technological
University (GTU) in February 2013.
Dr. Hardik Vachhrajani, who visited
the University of Bologna, Italy as a
post-doctoral fellow from 2010 to
2011, re-visited the university as
visiting academic in Novermber 2013
(both visits under the prestigious
Erasmus Mundus fellowship). Dr.
Vachhrajani also visited the Deakin
University, Australia as a visiting
academic to pursue collaborative
research projects in the area of
Innovations in SMEs.
Faculty honors and Achievements
Dr. Neerpal Rathi receiving Young Researcher Award
ASB Brochure 2014
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Dr. Hardik Vachhrajani was invited to be a member of the fnal
judging panel for an international youth event Challenge:Future
Make.it.Work Competition held at IEDC-Bled School of
Management, Slovenia in September 2013. During the summit, he
also addressed a roundtable on The Poverty and Youth: How new
leaders will put the poverty into museums?
Prof. Jeayaram Subramaniam and Dr. Hardik Vachhrajani
presented a case study titled Do SMEs innovate?, and won the
runners up award at the International Case Competition conducted
by ICBM School of Business Excellence at Hyderabad in
November 2013. This case has also been accepted for publication
in UDAAN - Journal of Business Management published by the
organizer.
Dr. Mridula Sahay was appointed as an Editor for the following
journals -- Journal of Business and Management Sciences,
American Journal of Rural Development, American Journal of
Educational Research. She is also on the editorial board of
International Journal of Applied Science & Engineering.
Dr. Neerpal Rathi won the Young Researcher Award during the
4th International Research Symposium in Service Management-4
(IRSSM 4) held at Kerala in July 2013.
Dr. Pooja Sharma presented a research paper titled Building an
Effective Supply Chain Model for Kirana Stores in India through
MFI Intermediation: A Market Potential Analysis at the 2nd
International Workshop on Inclusive Finance: Making Finance
and Insurance Markets Work for the Poor conducted by XLRI
Jamshedpur in September 2013.
Dr. Pooja Sharma presented a research paper titled Marketers
Are Finding New Strategy through Innovative Marketing
Communications, Will Consumer respond? An Empirical Study
at the International Conference Convergence 2013 Role of
Innovation in Business at IFIM Bangalore in May 2013. The
Conference was organized by IFIM & Academic Partners included
University of Applied Sciences, Lubeck- Germany and Virginia
Commonwealth University (VCU).
Dr. Priya Gupta presented a paper titled Vulnerability among
communities facing Natural Disasters: A study on Coastal
Odisha India at 4th International Geography Congress held by
PG department of Utkal University, Vani Vihar, Bhubaneswar,
Odisha with Focal theme: Coastal Zone Management: Issues and
Challenges in January 2013.
Dr. Priya Gupta presented a paper titled Managing Attrition in
Retail sector at the 3rd National Conference on Human resource
Management (NCHRM 2013) held at New Delhi by Management
Development Research Foundation, New Delhi in April 2013.
Dr. Rani Geetha Priyadarshini, was awarded the Dewang Mehta
Best Teacher Award for Teaching Excellence in the HR area by
the Dewang Mehta Foundation Trust in October 2012.
Dr. Sangeetha Gunasekar and Prof. Sof Dinesh are currently
working on a project titled Impact of Board Characteristics on
Firm Performance: A comparison of private sector frms with SOEs
in India funded by the National Stock Exchange of India (NSE)
and the Indira Gandhi Institute of Development Research (IGIDR),
Mumbai under the NSE-IGIDR Corporate Governance Research
Initiative since October 2013.
Prof Sougata Ray is currently pursuing his research on Issues
related to Multiple Borrowing in Microfnance Sector in India at
School of Economics, University of Porto, Portugal under the
Doctoral Exchange Scholarship of Erasmus Mundus India4EU II
Project.
ASB Brochure 2014
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Dr. Bhima Swathi of Coimbatore campus represented India as
a student facilitator at the annual Asia Pacifc Area Conference
(APAC) of the European Society for Opinion, Marketing and
Research (ESOMAR) organized in Ho Chi Minh City, Vietnam from
April 7-9, 2013.
Rahul Raj, Shivangini Agrawal, Chaitanya Udyavar and
Swagat Narayanan of Amritapuri campus won the BEST
MANAGEMENT TEAM prize at SIMTHESIS 2012, a national level
B-Fest conducted by Saintgits Institute of Management.
Ravi Teja and Rakesh Kumar of Amritapuri campus won the
second prize in the IT Strategy game - Vaibhava which was a
conducted as a part of Aegle 2012, a national level B-Fest by
Albertian Institute of Management, Kochi.
Rakesh Solanki and Nisha Nair of Bengaluru campus (joint
work with Dr. Amalendu Jyotishi) presented a paper A study of
factors at Bank-level affecting the Non-performing assets of the
Banks, at BA Conference, organized by Great Lakes Institute of
Management, Chennai from December 22-23, 2012.
Rohini M and Neekita Hari of Bengaluru campus (joint work with Dr.
Amalendu Jyotishi) presented a paper Impact of Macroeconomic
Variables on Stock Market Indices Value: A Cross Country Indices
Study, at NCETB 2013, organized by Department of Management
Studies, Christ University, Bengaluru from January 28 - 29, 2013.
Sachidanandham L. of Kochi campus won the ffth place in
Nissan Student Brand Manager Contest 2012.
Amrutham Babu, Bhavya M., Hima Sudarsan and Pritika R
of Kochi campus won 1st prize in Theories and HR games as
part of Daksh 2013, a national level B-Fest conducted by De-Paul
School of Management, Angamaly, Kerala.
Student honors and Achievements
ASB Brochure 2014
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ASB Brochure 2014
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Learning at ASB is a combination of
different teaching methodologies and
comprises of class lectures, case
discussions, seminars, presentations,
group activities, management games,
role plays, feld projects, industry
visits, refective writing exercises, book
reviews and video reviews. Regular
colloquia offered by industry experts
connect students to the relevance of
linking business practice to theory.
Business simulations using CAPSTONE
provides our students a comprehensive
immersion experience in the competitive
and complex world of business and the
opportunity to experience managing a
complete business.
A typical student day consists of at least
three classroom sessions of seventy fve
minutes duration, one hour of hands-
on experience with computer based
exercises and at least two hours of course
preparatory work (both individually and in
groups); thus requiring on an average, 10
12 hours of total work each day.
After the end of frst year of the MBA
programme, students undertake a
compulsory 8-week summer project with
an organization. This summer placement
provides them an opportunity to
understand and experience the corporate
world frst hand and prepares them for
their fnal placement.
Students are sensitized to societal
concerns through regular opportunities
for selfess service at the University and
the community.
Pedagogy
ASB Brochure 2014
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Curriculum
The ASB curriculum is globally
benchmarked against the best.
The curriculum is continuously
fne-tuned to refect the changes in
the global business environment.
The corporate world has moved
beyond the traditional proft
consideration to include a greater
appreciation for values and ethics
in the workplace. Top CEOs
have recognized that success in
business without values is not
real success. A key differentiating
aspect of the Amrita MBA program
is its focus on values at the work
place and the larger responsibility
of corporates to society and the
environment. ASB has been a
pioneer for the introduction of
Ethics in the curriculum. With the
goal of imparting an education
for life along with an education
for living, two unique courses -
Self-Awareness and Personal
Growth and Managerial Values
and Business Ethics- have been a
regular feature at ASB.
ASB Brochure 2014
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Curriculum at a Glance
TRIMESTER - I
Business Communication
Financial Accounting
Fundamentals of Information Technology
and Excel VBA Programming
Micro Economics
Marketing Management - I
Organisational Behaviour - I
Self Awareness and Personal Growth**
TRIMESTER II
Financial Management
Macro Economics
Marketing Management - II
Organisational Behaviour - II
Production & Operations Management - I
Quantitative Methods for Management - I
Self Awareness and Personal Growth*
Corporate Skills - I**
TRIMESTER III
Cost Management
Human Resource Management
Management Information Systems
Marketing Research
Production & Operations Management - II
Quantitative Methods for Management - II
Self Awareness and Personal Growth**
Corporate Skills - II**
SECOND YEAR CORE SUBJECTS
Economic Environment and Policy
Environmental Management and
Sustainable Development
International Business
Legal Aspects of Business
Managerial Values and Business Ethics
Strategic Management
Corporate Skills - III**
ELECTIVES
GENERAL MANAGEMENT *
Business Across Cultures
Entrepreneurship
Enterprise Resource Planning
Innovation Management
Management Beyond Proft
Management of Self for Success and
Happiness
Managerial Applications of System
Dynamics
*List of electives is tentative and subject
to change
**Single Credit
ASB Brochure 2014
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FINANCE*
Commercial Bank Management
Coporate Taxation
Financial Derivatives
Financial Markets and Institutions
Financial Modeling
Financial Statement Analysis
International Finance
Investment Analysis and Portfolio
Management
Project Appraisal and Financing
Strategic Financial Management
Working Capital Management
HUMAN RESOURCE MANAGEMENT*
Cross Cultural Management
Industrial Relations
International Human Resource
Management
Leadership: Models, Theories and
Practices
Managing Negotiations
Organization Development
Performance Management and
Compensation
Talent Acquisition and Development
Strategic Human Resource Management
MARKETING*
B2B Marketing
Business Development
Consumer Behaviour
Customer Relationship Management
Digital Marketing
Experiential Marketing
Geo Marketing
Industrial Marketing
Integrated Marketing Communications
Marketing Implementation
Product Policy and Brand Management
Retail Marketing
Rural Marketing
Sales and Distribution Management
Services Marketing
Strategic Brand Management
Strategic Marketing Management
Strategic Media Planning
OPERATIONS MANAGEMENT*
Business Analytics & Predictive Modeling
Enterprise Resourcing Planning
Lean Management
Logistics and Supply Chain Management
Total Quality Management
Manufacturing Systems
Product Design and Development
Project Management
Service Operations Management
Strategic Sourcing
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INFORMATION SYSTEMS*
Business Intelligence
Decision Support Systems
E-Commerce
Global Software Project Management
Information Assurance and IT Services
Management
IT Business Analysis
IT Infrastructure Management
IT Governance, Risk and Compliance
Object Oriented Analysis and Design
Software Engineering
Software Project Management
Strategic IT Management
Taking Innovations to IT Markets
*List of electives is tentative and subject
to change
MS from SUNY at Buffalo, USA
Analysis Modeling and Design
Contract Relationships and Management
Enterprise Models
Financial Accounting
Global Marketing
Information Assurance
International Law and IP Management
ITES Project and Change Management
Services Quality Management
Strategy and Policy of ITES Firms
Seminar on Work Life Balance
Executive MBA
Managerial Economics
Principles of Operations Management
ITES Project and Change Management
Global Marketing
Financial Accounting
Business Analytics
Organizational Behaviour & Leadership
Strategic Marketing
Services Quality Management
Enterprise Models
Strategy and Policy of ITES Firms
Cost Management
Human Resource Management
Analysis Modeling and Design
Information Assurance
Contracts and Relationship Management
Financial Management
International Business, Law & IP
Management
Seminar on Work Life Balance
ASB Brochure 2014
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The
Campus
The environment friendly Coimbatore campus nurtures water harvesting, EM
based effuent/food waste treatment, drip-irrigation and afforestation programmes
to ensure it oneness with nature. With over 5000 students, the campus is a township
in itself, ideally equipped with the best of modern infrastructure and amenities.
A state-of-the-art e-learning studio enables satellite as well as internet-based
live streaming of lectures and talks across the different Amrita campuses using
A-VIEW (Amrita Virtual Interactive e-Learning World) platform, an award winning
multi-modal, multimedia e-learning platform that provides an immersive e-learning
experience (almost as good as a real classroom experience) developed in-house
by Amrita e-Learning Research Lab based out of our Amritapuri Campus.
In addition to well-equipped gymnasiums, the campus provides excellent facilities
for outdoor sport activities such as cricket, football, tennis, hockey, volleyball,
basketball and indoor sports such as shuttle badminton and table tennis to name
a few. The Coimbatore campus has an Olympics-size swimming pool with world
class facilities, capable of hosting State, National and International swimming
competitions.
Ensconced by
mist-covered mountains
and lush green fora, the
sylvan rich Coimbatore
campus provides a
unique pollution free
environment, far away
from the hustle and
bustle of the city -
a perfect ambience to
focus on academics.
A living inspiration
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With its wide selection of
titles that includes books,
periodicals, journals in print
and electronic format (both
Indian and International),
audio- video material and
leading databases, ASB has
one of the best management
libraries in India. This
includes access to premier
resources such as EBSCO,
Proquest, Capitaline, CRISIL,
CMIE, IBID, Prowess, CTR
Library of tax cases and
journal databases such
as Science Direct, J-Gate,
Sage, etc. The computer
labs are well equipped with
the latest technology and
networking solutions.
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Life at ASB is exciting and invigorating; hectic
class schedules, assignment submission
deadlines, presentations, colloquia, industrial
visits the list goes on. In addition to academic
activities, ASB provides ample opportunities
via multiple avenues and platforms for the
holistic development of an individual. The intra-
ASB cultural fests -- UTSAV at Coimbatore,
YUV-TARANG at Amritapuri, ENVISAGE at
Bengaluru, OMKARA at Kochi provide endless
opportunities for students to showcase their
talent and be at their creative best. They serve as
an ultimate source of fun and excitement in the
college with the students effectively managing
their classes and other academic assignments
in between these events. The intercollegiate
B-Fests: PRAGATI at Coimbatore, ASTHRA at
Kochi, AYKYA at Bengaluru and VIDYUT, the
multi-fest at Amritapuri takes this learning to a
different level as they unearth and harness the
managerial talents and skills of these would-be-
managers.
The ASB Clubs and Committees
At ASB you can fnd students from diverse
cultural backgrounds and various geographical
locations across India. One gets a taste of
cultural diversity of India at ASB through cultural
festivals, forum meets, competitions, sports and
games.
life at ASB
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Yi Net
An initiative of CII, Yi attempts to infuence, inspire and connect the
youth in a movement to build Brand India- by means of conducting
socially productive projects. Yi Net of ASB Coimbatore came
into being in December 2008. Since its inception, it has been a
great platform for MBA students to hone their abilities and skills
in organizing and managing several activities such as business
conferences, skill development initiatives and social events.
Awaaz - the Clarion Call for Change is an annual event which is a
national level symposium organized by Yi Net at ASB.
Clubs
All the ASB campuses have vibrant and lively clubs which make the
learning experience fun flled and life at campus joyful. Some of the
clubs and forums are
ANUVA
Human Resources Club at Bengaluru which brings together the HR
visionaries of tomorrow to discuss serious issues that are plaguing
the corporate.
Big Cat Theaters
Big Cat Theaters is a movie club at Amritapuri campus. Movies,
with management lessons ingrained in it are screened for the
students to watch, observe and learn.
DhANAM
Kochis Finance forum facilitates exchange of fnance related
knowledge through mock share trading, colloquiums, case studies,
group discussions etc.
EThOS
Bengalurus Operations Club conducts workshops to educate the
members about various operational concepts around the world.
Six Sigma white belt certifcation is encouraged and most of the
members are certifed. Ethos has also launched its own magazine
which displays several operations related articles by students.
EXPlOrEM
Kochis Marketing forum aims to open up the creative minds of
students by promoting an active discussion of the latest concepts
and techniques in marketing. The forum encourages the students
to apply themselves and connect to real world scenarios using
business games and other simulations.
FOrTUNE
Finance Forum at Coimbatore providing opportunities to obtain
insights into the latest developments in the areas of fnance and
banking.
JAGRITI
An association for self-awareness and personal growth at
Coimbatore campus which conducts spiritual discourses, lectures
and workshops presented by eminent persons and also trips to
places of cultural and historical importance
MArCEDOS
Marketing Club at Bengaluru which is the hub of activities related to
the latest marketing concepts and trends.
MArKETrEX - Celebrating Marketing
The true potential of any MBA is highlighted only in the do as you
learn approach. This sums up the whole idea behind MARKETREX,
the marketing club at ASB Coimbatore. It is a congregation of
creative minds that blend energy, passion and enthusiasm in the
pursuit of marketing and related areas.
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NATUrE ClUB
The Coimbatore campus features rain water
harvesting, EM based effuent/food waste
treatment, drip-irrigation and afforestation
programs. The Nature Club at Coimbatore
organizes trekking and tree planting events to help
students, staff and faculty to connect with Mother
Nature better.
OZONE
The Operations forum at Coimbatore and Kochi
provides a platform for students to have an in
depth understanding of the latest Operations
concepts that drives business today. Field trips,
games, quizzes and workshops are regularly
conducted to keep everyone updated on the latest
trends in this area.
rElATIONS
The HR forums at Coimbatore and Kochi aims to
help students by giving them the edge, helping
them know themselves and their competencies
better through thought-provoking and fun-flled
games that evoke curiosity, stimulate the mind and
kindle their passion to achieve their goals.
SYSTEMS FOrUM
An assemblage of tech-savvy aspirants who
pool in to keep pace with the emerging and fast
changing technologies. The members of the forum
regularly meet to share their experiences and
debate on various trends related to the feld of
systems and technology
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Students Social responsibility Forum
This forum at Kochi works towards creating awareness
among the student community of their social responsibilities
and provides the students, faculty and staff an opportunity to
participate in various social service activities.
Student Committees
Alumni Committee
The Alumni Committee interacts with alumni of ASB and keeps
them informed about the latest developments in ASB. Regular
alumni meets and camps are organized on campus and at
various locations. The alumni play an active role in mentoring
the students and guiding them through their career formation
process.
FestCom
Republic Day, Independence Day and festivals such as Holi,
Diwali, Dussera, Onam and Gokulashtami are celebrated on
campus in style. A truly festive atmosphere is created by this
committee on such occasions.
PlaceCom
All campuses have Placement Committees - which helps in
coordinating students summer and fnal placements.
Team Colloquia
With the goal of connecting students with eminent personalities
from business, civil society, and academia, Team Colloquia
helps in organizing colloquia on campus. The planning and
coordination involved in this regular activity provides its members
an immense learning experience.
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ASB Admissions 2014
1
Coimbatore
PrAGATI
The most awaited event of Amrita School of Business, Coimbatore
- PRAGATI was held from February 1-2, 2013. This was one such
event, which symbolized the power of synergy. Uniqueness, being
the key element behind the success of PRAGATI every year, this
edition of PRAGATI scaled greater heights by inducing the Indian
(ness) in us through the theme Indovation.
The term Indovation (an abbreviation of Indian innovation) was
coined in February 2009 by Navi Radjou, the Executive Director
of the Centre for India & Global Business (CIGB) at the Judge
Business School, University of Cambridge. With the growing
population of India, and the diverse kinds of markets which exist
in our country, the world is waking up to the fact of the change
arising within India. Corporates around the world are increasingly
interested to be a part of this potential innovation boom.
This much awaited event started off in grand style and over 250
students from 25 colleges participated in PRAGATI 2013. Mr. K
Ravi, CFO, Roots Industries Limited, Coimbatore inaugurated
the event and talked about the importance of team spirit and
participation.
Various games were organized under different forums TNT,
Indegenus (GenM, Marketing), Loot-the-money-bin (Fortune,
Finance), Padmavyuha, Avant Grde (Relations, HR), Silver
Screen, Frugal (Ozone, Operations), Da Vinci Code, Trojan
Horse (BizIT, IT), B-Plan, Bquiz (Jagriti), were organized and saw
enthusiastic participation from the participants.
Mr. Nagarajan, AGM, Indian Overseas Bank, Regional Offce,
Coimbatore was the Chief Guest for the closing ceremony and
gave away the prizes.
Manipal Institute of Management won the overall championship of
PRAGATI 2013 and Padmavyuha an HR event by Relations
forum won the best game award of PRAGATI 2013.
The event was a great success and brought out the team spirit in
us. It was an opportunity for us to apply the concepts we learnt in
the class teamwork, decision making, fre-fghting, negotiation,
optimal use of the resources, etc.
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Amritapuri
Vidyut 2013 A Multi-Fest at Amritapuri Campus
Vidyut is a national level multi-fest (technology and business) jointly organized by the
schools of Amritapuri campus. The management section of the fest is designed and
organized by the MBA students. The event saw the participation from various schools
across the state. The main event was the selection of the best CEO where participants
were tested on negotiation skills, team management and interpersonal relations, stress
handling capability and scenario planning.
Yuv Tarang ASB Cultural Fest
Born from a notion to create new rhythms in ASB, Yuv Tarang emerged as an epitome
of both management skills and talents. The two day intra-ASB cultural fest set the
stage for an exciting display of talents and provided the students a chance to showcase
their talents in extra-curricular activities along with their ability to organize and manage
events. Various stage and non-stage events were conducted, which gave an array of
opportunities for students who had an inclination towards enumerating stories, writing
poems, cooking, dance, music, photography, and face painting. An important lesson
Participation mattered more than winning was imbibed by all the students during this
program. Yuv Tarang was a memorable event that symbolized the unity of the Amrita
fraternity.
AMMAs Birthday Celebrations
Proximity to the headquarters of Mata Amritanandamayi Math exposes the students
to the nuances of managing mega events. AMMAs birthday celebration, which is
held during the month of September every year, is a mega international event where
the students interact with people from various walks of life across the globe. Over
the last few years, the MBA students at Amritapuri and Kochi were involved in the
overall management of the special invitees, interviewing attendees from various walks
of life (including special invitees) and capturing their experiences around AMMA.
This interaction with people was an eye-opener for many students. AMMAs birthday
celebration also provided the students a chance to test and experiment some of the
principles and concepts of project management and event management they had learnt
in the classroom.
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Bengaluru
Bengaluru debuts with AYKYA
Bengaluru campus in partnership with the
Department of Management Sciences, University
at Buffalo (SUNY) organized a national-level
management fest, AYKYA, from March 1-2, 2013.
The word AYKYA refers to unity or harmony in
Sanskrit. Riding on the Aesop wisdom of United
we stand; Divided we fall, the core theme of
the premier edition of AYKYA was Integrating
Society, Imparting Awareness, so as to
generate creative solutions to real life problems
concerning society today. AYKYA provided a
platform to acquire and learn new skills, brush up
their technical expertise, connect with industry
leaders, and network with like-minded individuals
from campuses across India. Principles of urban
waste management were successfully integrated
into the events as part of this maiden edition.
The Amala Bharatham Campaign initiated by
Chancellor Amma in 2010 was showcased to
all participants. Leading up to the fest, a clean-
up campaign was organized on February 24,
2013 where the students and faculty undertook
a clean-up drive from the college premises to the
gate of Wipro Technologies.
The B-Fest saw participation from over 500
students who represented over 20 colleges
from various parts of India. They competed
in about 20 different events that represented
the various management specializations of
Marketing, HR, Finance and Operations. Chakravyuh quiz contest, Click-O-Graphy
online photography competition, Bid 2 Win that simulated the ambience of an IPL
auction proved to be highly popular. Pitch Shot, the business plan pitching event was
conducted in association with Amrita Technology Business Incubator.
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Kochi
ASTHRA 2013 - Colors of Leadership
The Amrita School of Business at Kochi
organized the second edition of its annual
B-fest ASTHRA during January 7-8, 2013
with the theme Colors of Leadership. The
highlight of this fest was the Leadership
Summit that saw participation from over 50
delegates who represented different frms
from across the country. As the signature
event of the fest, the Leadership Summit
provided a platform for students and
delegates to listen to prominent leaders from
different streams of the society. Inaugurating
the Leadership Summit, Honorable Speaker
of Kerala Legislative Assembly, Mr. G.
Karthikeyan, quoted Ammas example, as
the ideal leader and stressed on the need
for building and acquiring trust as one of the
main factors to be a successful leader. The
other prominent leaders who addressed
this summit included Shri. K. Jayakumar,
Vice-Chancellor, Malayalam University and
Former Chief Secretary, Government of
Kerala, Dr. Debashis Chatterjee, Director,
Indian Institute of Management, Kozhikode,
and Shri. Kochouseph Chittilappilly,
Founder and Chairman & Managing
Director, V-Guard Industries Ltd.
Over 200 students from all over the country
participated in a variety of management
events designed and organized by the
students at Kochi. ASTHRA effectively
served as an arena where the business
minds of tomorrow got to showcase their
talents with different management games
such as ReDefne - The Marketing Game,
O - range - The HR Game, Silver Bots -
Systems Game, Blue Logic - Operations
Game, Green Bull - Finance Game, Black
Mine - Business Quiz, SPEKTRA - Best
Management, Purple Sun - Business Plan,
White Stroke - Auction Game.
Along with the fun of learning through
these games, to double the energy level,
RANGAT a cultural extravaganza added
to the glitz of the event.
As a prelude to the B-Fest, an ASTHRA
Road rally aimed at spreading awareness
on the laws of the country and ethics
was jointly organized by Amrita School
of Business and the Lawyers Arts and
Recreation Club (LARC), of the Kerala High
Court Advocates association on November
26th 2012 - Indian Law Day. The rally was
fagged off by Retd. Justice V.R. Krishna
Iyer and culminated at the Kerala High
Court premises where the students, staff
and faculty were administered an oath
on Law Abidance by Justice Thottathil B.
Radhakrishnan. Ernakulam District Judge
Hariprasad spoke on the challenges and
problems faced by the Legal System.
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Corporate and Industry relations (CIr)
In a multi-campus, multi-disciplinary university like Amrita Vishwa Vidyapeetham, the students
have many options to choose from, in terms of programmes, courses and specializations. In
order to cater to the requirements of students from diverse disciplines for building competencies
in domain areas as well as in life skills, and to play a vital role in the fulfllment of their dreams and
aspirations, the university has established a dedicated centre, namely, Corporate and Industry
Relations (CIR) at its headquarters in Coimbatore, with branches in the other four campuses.
CIRs mission is: To facilitate holistic career development of students through comprehensive
and systematic training on Life Skills and build competence in core areas through innovative
practical applications. The CIR logo embodies its motto YogahaKarmasuKaushalam, which
translates from Sanskrit into the following - work done to perfection is indeed yoga. (Srimad
Bhagavad Gita - Chapter 2, Verse 50).
The big team comprises counsellors and trainers who are experts in their domains and have vast
experience in industry. For smooth and effective functioning, CIR has been divided into seven key
areas: Learning and Development, Corporate Relations, Career Facilitation, Entrepreneurship
Development, Alumni Networking, Corporate Communication and Corporate Training. Each
vertical has its role clearly defned and is responsible for strategic planning and execution. A
feedback system helps to measure the effectiveness and impact. The ultimate measure is the
quality of achievement and satisfaction of stakeholders, especially the students.
CIR has been organizing Learning and Development sessions in the three major areas of
Life Skills training Quantitative Aptitude, Verbal and Communication Skills and Soft Skills.
A major milestone for Learning and Development was the introduction of the credit system
in the Corporate Skills course for the MBA students from the academic year 2013 2014. In
addition to the Life Skills training, industry-specifc core competency training is also provided to
students in their domain areas, enabling them to correlate theoretical knowledge with practical
applications. Training programmes for various competitive examinations are facilitated by CIR
with the help of experts in the respective areas. Courses in foreign languages like German,
French and Japanese are provided in order to empower students to take up global careers. The
central theme of training is the overall development of the students personality, with necessary
emphasis on communication skills and reasoning abilities. To have a real-life experience, mock
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interviews and group discussions are conducted with internal and external experts on the panel.
Tests are administered frequently to simulate corporate testing processes in intensity, variety
and content. This ensures that there are no surprises when the students undergo the company
placement process. The effcacy of this approach has been borne out by the placement record
and subsequent feedback from employers.
The Corporate Relations function is all-encompassing as it has to serve varying needs of
multiple disciplines of the University. CIR has been able to establish excellent rapport with senior
offcials of industry, through regular visits and other means of communication. Relentless efforts
in this direction have paid rich dividends in many areas like industry participation in curriculum
development, faculty development, seminars, colloquia, national and international conferences,
contests, summer training, internships and projects, as well as MoUs with companies. CIR has
signed many Memoranda of Understanding (MoUs) with the corporate sector that are benefcial
to students, faculty, the University and the industry. The Universitys close relationship with the
corporate world has benefted students and faculty in terms of exposure to industry best practices
and widening horizons.
Career facilitation, popularly known as Placement, has always been a key result area at Amrita.
The standing and visibility of the University and the quality of alumni have prompted past recruiters
to vie with each other for early slots of recruitment. Concerted efforts have been made to give
ample opportunities to students to fnd careers in their respective branches, specializations
and domains. Major global companies regularly visit Amrita to meet their talent needs. What is
most satisfying to faculty and management is the feedback from employers regarding signifcant
contributions made by the alumni in their domain areas, the positive infuence of their personal
behaviour on their colleagues and their attitude towards the profession. It is a refection of the
assimilation by the students of the richness of academic ambience and the value system that
Amrita has always been providing to them during their academic life.
Entrepreneurship development is yet another key area. To infuse entrepreneurial spirit among
youngsters who dare to innovate and initiate, Amrita Centre for Entrepreneurship (ACE) has
been established. The objective of ACE includes the design, development and execution of high
impact entrepreneurship programmes to create opportunities for Amrita students at local and
national levels. ACE aims at forming student clubs in each campus to promote entrepreneurship.
The vision is to develop the capacity of ACE to run a mature set of entrepreneurship development
programmes over the next 3 to 5 years.
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Another area that has recently assumed great importance is that of Corporate Communication.
This function is being undertaken by CIR with the sole objective of creating visibility in print
and electronic media through regular write-ups like features, event reports, etc. In addition, this
vertical also prepares advertisements and advertorials for various programmes for the entire
university as well as for various vacancy positions. This arm is also responsible for creating
brochures and other collaterals.
The alumni of an institution are its fag-bearers. Their character, personality, achievement and
recognition add great value to the positioning of the alma mater as a prestigious educational
brand producing high quality professionals. The stronger the network of alumni, the greater is
the impact. Additionally, the sense of belonging and identity is enhanced and this has a positive
outcome when senior batch alumni return to the campus to deliver guest lectures, provide
mentoring, participate in campus placement process, etc. With the above in mind, CIR has
initiated a focused effort to strengthen the alumni (called Amritians) network.
In order to meet the growing demands of the corporate world for upgrading the skills of employees,
especially at the managerial level, CIR has evolved specifc corporate training programmes
covering areas like leadership development, organizational development, change management,
stress management, organizational transformation, emotional intelligence, coaching for
performance, etc. Organizations have come forward to avail of this service from our experts at
CIR. This kind of engagement helps in the recognition of Amrita as a centre of multidisciplinary
excellence in the eyes of the corporate world.
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Placements
The efforts put in to support the placement
preparation of ASB students have shown in
the rapidly increasing placement profle of ASB
graduates in the recent years. ASB continues
to have 100% placements in some of the best
known MNCs and Indian corporates offering
attractive job roles and compensation.
This year we saw 105 companies visiting ASB
for placements and 200 students were placed.
The salaries offered in 2012-2013 have shown
signifcant growth over the previous year. The
average salary (CTC) offered was INR 5.01
lakhs per annum, the highest being INR 20.75
lakhs per annum. The batch of 2011 - 2013
have been placed in high-quality, diverse and
professional organizations including but not
limited to Cognizant Technology Solutions,
KhimjiRamdas, Payoda Technologies, Tata
Consultancy Services, UAE Exchange
- Dubai, Qatar UAE Exchange, Colgate
Palmolive, Johnson & Johnson, Mahindra &
Mahindra, HCL Infosystems, Mother Dairy,
L & T Infotech, Bharti Airtel, Idea Cellular, etc.
Companies Visiting Campus: By Sector
Students Placed: By Domain
FMCG
BFSI
Consumer Durables
IT / IT - BPO
Manufacturing
Consulting
Telecom
Retail
Infrastructure
Services
Others
Marketing
Finance
HR
Operations
Systems
1%
46%
28%
13%
12%
21%
5%
28%
9% 8%
8%
2%
1%
6%
3%
9%
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Summer Placements
At Amrita School of Business we believe in Good Summer
Placement performance leading to Good Final Placement.
Summer placements are given equal if not more
importance than fnal placements. Apart from facilitating
in fnal placements, CIR works closely with Corporates,
faculty and Alumni to obtain summer placements for the
frst year students.
The summer projects immediately follow the frst years
coursework for a period of 8 weeks commencing mid-April.
ASB places a great deal of importance on the summer
project experience of students. The frst year curriculum
incorporates a comprehensive training targeted towards
preparing them for summer projects. A dual mentorship
involving faculty and alumni, has consistently reaped
positive feedback on our students from the industry.
In the fnal analysis, a genuine attempt is made to
provide the students with real work life experience during
the summer internship in order to equip them with the
demands of the Corporate.
The summer of 2013 saw ASB students involved in a wide
range of live projects across the country. More than 145
of Indias best companies offered a host of challenging
projects across different disciplines. An indicative list of
summer projects and the companies is provided :
FMCG
BFSI
Infrastructure
Telecom
Media
Services
Consulting
Automobiles
Others
Manufacturing
IT
Retail
13%
20%
7% 4%
8%
9%
19%
6%
3% 3%
4%
4%
Summer Placement: Sectorwise Breakup
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Topic Company
Emerging Trends in Design Engineering Field Harita Techserv Ltd.
Secondary Research: Global opportunities in the Automotive Embedded TATA Elxsi
Systems Market
An analysis on effective software product marketing and to devise a Business TCS, Kochi
plan for a SaaS Model
A Study on customer perception on commercial Banks and the scope of ING Vysya Bank
opening a new branch at Alwaye
Preparing a Strategic Target Market for a Professional Services Firm Deloitte Touche Tohmatsu Pvt. Ltd.
Marketing in ONGC and Cost analysis of ONGC operations Oil and Natural Gas Corporation.
Credit Analysis of Corporate Loan Applicants South Indian Bank
Developing competency matrices for the Lower and the Middle level Indian Oil Corporation.
Management, Identifying the competency gaps and creating training modules
for those gaps
Evaluation and enhancement of employee referral program Ford Motors
Foreign exchange Business- Costing Analysis and Recommendations for Thomas Cook India Ltd.
effective business Acquisition and Retention for Thomas Cook branch
Margin Funding and its Operations: The Back end Mechanism - An Industry Hedge Equities Pvt. Ltd
analysis with respect to Hedge Finance Department
Training needs analysis to identify the individual training requirements HCL Infosystems Ltd.
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99 Acres (Info Edge India Ltd.)
Abiba Systems Pvt. Ltd.
AFL Dachser Pvt. Ltd.
Amba Research (I) Pvt. Ltd.
American Express
ANSR Source India Pvt. Ltd.
Antal International Ltd.
Arohana Dairy Private Ltd.
Ashok Leyland
Asian Paints Limited
Axis Bank Ltd.
Bajaj Allianz General Insurance
Co Ltd.
Bajaj Capital Ltd.
Bajaj Finance Ltd.
Bajaj Finserv Ltd.
Bank of Baroda
BASIX
Berger Paints India Ltd.
Beroe Inc
Bharat Forge
Bharat Petroleum
Bharti Airtel Ltd. - TN & Kerala
Region
Bin Dasmal Group - Dubai
Birla Sun Life Insurance
Biz Sciences
Blue Ocean Market Intelligence
Blue Star
Bosch India
BOSE
Caf Coffee Day Ltd.
Canara Robeco
Career Launcher
Castrol India Ltd.
CAT Products & Services
Cavinkare
Changepond Technologies Limited
Cholamandalam Investment &
Finance Company Ltd.
Circor Technologies
Citi Bank
City Union Bank Ltd.
CMA CGM Shipping India Pvt. Ltd.
Cognizant Technology Solutions
Colgate Palmolive
Consul Consolidated Pvt. Ltd.
Crisil(Irevna)
Deloitte Consulting (I) Pvt. Ltd.
Dexterity
Dhanlaxmi Bank
Ecomzera Online Services Pvt. Ltd.
Ericsson - Kuwait
Ernst & Young
Essilor
Faber - Castell
Federal Bank
Fenesta
Financial Software Systems (P)
Ltd.
Focus Academy for Career
Enhancement (FACE)
Ford India Pvt. Ltd.
Forus
Fresh & Honest Caf Ltd.
Future Generali India Life
Insurance Company Ltd.
Future Group
Gifting India
Glaxo Smith Kline Consumer Care
Globals ITeS Pvt. Ltd.
GMMCO
Godrej
GoFrugal Technologies Pvt. Ltd.
GroupM
Havells India Ltd.
HCL Infosystems Ltd.
HDBF Services
HDFC Asset Management
Company Ltd.
HDFC Bank
HDFC Limited
Heritage
Hidesign India Pvt. Ltd.
Hiland Realty Pvt. Ltd.
Hindustan Coca Cola Beverages
Pvt. Ltd.
Hindustan Times
HSIL Limited
IBM
IBS Software Services Pvt. Ltd.
ICICI Bank Ltd.
ICICI Prudential AMC
ICICI Securities Ltd.
IDBI Bank
Idea Cellular Ltd. - Kerala & TN
Our Past recruiters
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Region
iDiscoveri
Ikya Human Capital Solutions Pvt.
Ltd.
Inautix Technologies India Pvt. Ltd.
India First Life Insurance Company
Ltd.
India Infoline
India Infoline Finance Ltd. (IIFL)
Indiamart
Indian Bank
Indian Oil Corporation Ltd.
IndusInd Bank Ltd.
Infosys Technologies Ltd.
ITC Limited
Jamboree Education Pvt. Ltd.
Johnson & Johnson
Jones Lang Lasalle
Kadence International
Karur Vysya Bank
Khazana Jewellery Pvt. Ltd.
Khimji Ramdas - P & G Division -
Oman
Kotak Life Insurance
Kotak Mahindra Bank Ltd.
KPMG
L & T Infotech
Lister Technologies
Madras Cements Ltd.
Mafoi Randstad India Ltd.
Mahindra & Mahindra
Mahindra Finance
Marico Industries Ltd.
Maruti Suzuki India Ltd.
Maveric Systems Ltd.
Medical Resources India Pvt. Ltd.
Mother Dairy Fruit & Vegetable
Pvt. Ltd.
MphasiS
MRF Limited
Mytrah Energy (I) Ltd.
Naukri.com
Nestle India Ltd.
Netpace Inc
NewAgeSys Solutions (P) Ltd.
Nomura
NSH
NTT Data Global Delivery Services
Ltd.
OMD
OMNEX
Oracle
Payoda
Philips Electronics
Preethi Kitchen Appliances Pvt.
Ltd.
Punjab National Bank - Metlife
India Insurance
Qatar - UAE Exchange
Ramco Systems Ltd.
Rane
Real Talent Engineering Ltd.
Reckitt Benckiser
Redington India Limited
Reliance Money
Robert Bosch Engineering and
Business Solutions Ltd.
Royal Bank of Scotland
SBI General Insurance
Shoppers Stop Ltd.
Soliton Technologies Pvt. Ltd.
South Indian Bank Ltd.
Sundaram BNP Paribas
Sundaram Finance Ltd.
Sunlux Technologies
Suntec Business Solutions
TAFE Ltd.
Tally Solutions
TATA Communications
Tata Consultancy Services Pvt. Ltd.
TATA Motors
TATA Steel
TCS eServe
The Leela Group
Thomas Cook
Time Analytics
Titan Industries Limited
TVS Electronics
UAE Exchange - Dubai
Union Bank of India
Varyant Operations & Technology
Co. Pvt. Ltd. (V-OPT)
Videocon Industries Ltd.
Vodafone - TN & Kerala Region
WaterHealth (I) Pvt. Ltd.
Wipro BPO
Wipro Consulting Services
Wipro Infotech
Wrigley
Writer Corporation
Zoho Corporation Pvt. Ltd.
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Alumni Speak
Alumni are our ambassadors to the external world. Sixteen batches of our past students have grown phenomenally in their career and
some of the students from recent batches are on their path to successful career. Some of our alumni have also started on their own and
now are successful entrepreneurs.
JITESH MUKUNDAN (Class of 1998)
Vice-President, J.P. Morgan, Bangalore
My two year stint with ASB was a very enriching experience.
The management programme is broad-based and specialized
in business education, which helped me to counter the
conficting situations in the business environment with elan and
confdence. It has helped me to develop the basics of business
methodology with integrity wherein I am able to apply the same
in the day to day transactions and thereby leading an effective
and qualitative performance. ASB has led the foundation of the
ethics in management that has helped me build blocks of practical
experiences which continues till date. Am grateful to the entire
team of ASB for providing me such a wonderful opportunity to be
a part of the frst batch of ASB, Coimbatore.
RAJ J. KURUP (Class of 1999)
Director, Business Development
Australia South Zensar Technologies Ltd,
ASB has been a turning point in my life. Two years at ASB has
transformed me as an individual and as a professional. The
stint has given me a lot of confdence and knowledge to rub
shoulders with the best in the industry, and to work for some of
the fnest companies in the world. Adaptability to changing work
environments and the ability to tackle demanding situations are
two of the exemplary by-products of the tough, modern and
innovative curriculum at ASB.
BABUJI NATARAJAN (Class of 1999)
Consultant, Karya Technologies, USA
Looking back, joining Amrita was easy, but leaving was tough.
The incredible wealth of intellectual and infrastructural resources
at Amrita enlightened learning and made the two years of life over
there a unique experience. The strength of the concepts and the
emphasis on application goes a long way across boundaries. I
used the reading materials as reference for my research (Masters
in Industrial/ Organizational Psychology in the US). The best part
of the program is the diversity of students. The group was so
diverse in all aspects and due to the exposure I was easily able
to adapt to the international scenario both in academics and in
the business environment. In short, it was great experience in all
aspects
RAJEEV G. KAIMAL (Class of 1999)
Vice President - Strategy, IFMR Trust
The success of any business depends on the quality of its people
and the ethical practices it follows. Believe me, these are two
things that I learned at Amrita which has helped me to grow in
this feld, and Ive been passing on the same learning to my
subordinates as well.
HONEY KRISHNAN P. (Class of 2000)
Project Manager, Dell Services, Bengaluru
Excellent infrastructure and well qualifed faculty were the prime
reasons that prompted me to do my PGDM with Amrita. I had no
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72
idea about the changes that this serene campus, its wonderful
inmates and the holistic life could bring to my personality. By the
time I completed the course, I could feel the difference. Even now,
after decade in the industry I feel the difference from MBAs form
other schools. Whenever asked, on choosing the right business
school, my bet is on Amrita School of Business, because MBA
is not about learning from books. Its the education that you get
in those two years you have spent on campus, an environment
which prepares you to face the Corporate world. From the day
one, one continues to grow faster and higher under its top quality
faculty, value based education and the divine grace of Amma.
ANUPAM RAJ GAUTAM (Class of 2001)
Engagement Lead - Global Consulting Practice,
Tata Consultancy Services, Mumbai
During my corporate tenure of 10+ years, people have always
asked me from where have I graduated. And I have said proudly,
ASB. Most of the time they are taken by surprise. ASB has given
me confdence, and backed by solid academic foundation, to
compete and excel under diffcult and challenging business
environments. A perfect blend of IQ, EQ and attitude is necessary
to develop into successful business managers and ASB with its
value based management education is the right place to nurture
them.
VISALAKSHI KRISHNAN (Class of 2001)
Johnson & Johnson, Canada
I am so proud to have completed my PGDBM from an Institution
like Amrita (2001 batch). Industry experience of 8+ years over-
seas has taught me that success in job/work is about continuous
learning & passion & love for what you do. An educational
institution that makes a difference is the one that teaches not
only the what, but also the how. That I believe is the spirit of
management education at Amrita.
I recently had the great opportunity of visiting the campus after
10 years. I was struck with awe at the campus & the state of the
art facilities. The developments & the growth within few years
are incredible. Looking back, I believe that the education from
Amrita is not only text book learning but it teaches a way of life.
It moulds professionals with great value systems to succeed in all
facets of life.
ANITHA G (Class of 2003)
Human Resources, Apple Inc., Austin, Texas
All I would like to say is that, my education in Amrita gave me all
the confdence to face all these exams and interviews with utmost
confdence. My frst interview was with an Insurance company
and there, the branch president mentioned that I was the frst
Indian he had ever interviewed and also that I was more confdent
and fuent than most others. After 3 rounds of interviews I was
offered the job. The importance of value was another edge I had
over others; I am so grateful to all at ASB, who helped me out in
my education and personality building, without which I will not be
in such a position today.
JITEN SANGHVI (Class of 2003),
Manager, Deloitte
In modern day organizations the expectations from employees
go well past hard work and honesty into areas like emotional
intelligence, gender sensitivity so on and so forth. ASB has
provided me with strong foundation in ethics, independence and
cultural diversity. The education system at ASB and the professors
have helped shape my approach to these aspects at an early
stage. This strong foundation continues to anchor my growth in a
professional environment.
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Industry Interface
Industry interface is an important lifeline for any business school and Amrita provides its students multiple opportunities to experience and
learn from the practical wisdom of experts from industry and academia. Industry interaction is organized by Team Colloquia and CII-Yi
Net.
ASB Team Colloquia regularly organizes colloquiums and workshops by a galaxy of professionals from industry, academia and society,
who share their experiences and wisdom with our budding managers. Some of the prominent speakers who addressed our students
include Nobel Laureate Dr. Rajendra Kumar Pachauri, Chairperson of Intergovernmental Panel on Climate Change on Green Campus
Initiative (via A-VIEW), Mr. B. Suryanarayanan, Director, Sales South Asia, Intel on Inside Intel, Mr. P.S.N.V. Narasimham, Exec. Vice
President, Microland on Strategic HR Management, Mr. Joseph Korah, Director and Center Head Cochin, Cognizant Technology
Solutions on 10 Important Lessons in Management, Dr. P.K.C. Bose, Global Manager-Business Communication, Saertex Pvt Ltd. on
Managing Business, Mr. K.M. Subhash, Founder of Trinity Mobility, Bangalore on The Innovation State of Mind, Mr. Rajesh Nahar, CEO,
CBazaar on Opportunities in E-Commerce, Mr. Andrine Mendiz, CEO, SaltMangoTree CMC on Digital Marketing Tools and Techniques,
Mr. Amit Agnihotri, Chairman, MBA Universe, New Delhi on Beyond MBA, Mr. Sanjit Ravi, AGM, ICICI Bank on Managing the transition
from Campus to Corporate, Mr. M. K. Krishnamoorthy
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Regional Manager (Results and Market Development Wing),
The Times of India, Kochi on Importance of Media, Ms. Madhuri
Menon, HR Consultant and Former Vice President (Human
Capital), IFMR Trust on HR - Future and Challenges, Prof.
Stanley Nollen, McDonough School of Business, Georgetown
University on Indian Software Industry, Dr. Paul Couchman, Head
of the School of Management and Marketing at Deakin University,
Australia on Entrepreneurship in Natural Resources, Dr. Neharika
Vohra, Professor, IIM Ahmedabad on Skills for Managers in the
21st Century, Ms. Brenda Roberts, Executive Director, Center for
Living In Harmony on Role of Spirituality in Business and Methods
of Implementation, Mr. Deigo Guidi, Director and Founder Irribizia
Consulting on Social Innovation and Sustainability, Mr. Matti
Rajakyla, Olympian Swimmer, Swim Through a Swimmers Life,
Squadron Leader (Rtd) Unni Nair on Experience: The Joy of Life.
In addition to the regular colloquia conducted on campuses, ASB
initiated a distinguished lecture series with speakers from USA
addressing the students across all the 4 campuses via the A-VIEW
platform. The distinguished speakers include Prof. Anantha
Sethuraman, CEO, DFMSim, California on Product Marketing,
Prof. Swaminathan Natarajan, Executive Director, Chase Wealth
Management Technology group, J.P. Morgan, New York on Excel
VBA Programming, Prof. Santhosh Nair, Strategic Vendor Manager
and Mobile Operations Manager - Corporate Engineering, Google,
California on Negotiations, Devashree Saha, Senior Policy Analyst
and Associate Fellow, Brookings Institution Metropolitan Policy
Program, Washington D.C. on Microeconomics, Prof. Harish
Sharma, Co-Founder at ravaani, LLC, Texas on IT Strategy, Prof.
Sunny (Santosh) Kumar, Sales Director, Accenture, Chicago on
Sales and Distribution Management, Prof. Gopi Kallayil, Chief
Evangelist, Brand Marketing, Google, California on Brand Marketing,
Prof. Anand Patwardhan, Professor, School of Public Policy at the
University of Maryland, College Park, MD on Sustainability and
Development, Prof. Jairo Hirata Prado (Lokesh), Regional Quality
Launch Manager, GM on Manufacturing Quality System.
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The Mata Amritanandamayi Math (MAM) is a registered Public
Charitable Trust dedicated to serving humanity without distinction
of nationality, caste, race or religion. The Math has its International
Headquarters at Amritapuri, Kollam, Kerala (India) with a global
presence. Mata Amritanandamayi Math has numerous philanthropic
activities and institutions that refect AMMAs message of love and
compassion. AMMAs charities are globally known as Embracing
the World.
UN recognitions for MAM
The Economic and Social Council (ECOSOC) of the United Nations
(UN) has given the distinguished award of Special UN consultative
status to Mata Amritanandamayi Math in 2005. Subsequently in
2008, the UN Department of Public Information (DPI) has awarded
associate status to the Mata Amritanandamayi Math. MAM joins
a list of 17 organizations that have been conferred both honors in
India in the past 3 decades. MAM is the only organization among
that list of 17 that has a wide variety of charitable projects in India,
and in many of the countries around the world, including USA. This
DPI associate status allows the Math to convey issues of concern
around the world to senior offcials within the United Nations. Along
with its international charitable arm, Embracing the World (ETW)
charities, the math has engaged in disaster relief activities and
rehabilitation to the tune of $ 60 million in India, USA, Japan, Sri
Lanka, Haiti, Kenya etc since 2004. Since 1998, $ 70 million has
also been provided in healthcare charity.
AMMAs International recognition & Acclaim
Satguru Sri Mata Amritanandamayi Devi (AMMA) has given
darshan to over 33 million people across the world and has been
invited to address global fora.
1993, Chicago - AMMA spoke at the World Parliament of
Religions
1995, New York - AMMA addressed the Interfaith Celebration ,
50th Anniversary of UN
2000, New York - AMMA delivered the keynote address at the
Millennium Peace Summit - UN General Assembly
2002, Geneva - AMMA delivered the keynote address at the
Global Peace Initiative of Women Religious & Spiritual Leaders
at UN
2003, Kochi - AMMAs 50th Birthday Celebrations over
50,00,000 people including representatives from 191 countries,
prayed for world peace and harmony
2004, Barcelona - AMMA delivered the keynote address at the
Closing Plenary Session of the World Parliament of Religions
2005, Cannes - A flm on AMMA Darshan - The Embrace by
Jan Kounen was screened at Cannes Film Festival
2006, New York - AMMA was presented with the Interfaith
Centre of NY 4th Annual James Parks Morton Interfaith Award
after speaking on the topic Understanding and Collaboration
between Religions
2010, Buffalo, New York - AMMA was conferred Honorary
Doctorate in Humane Letters by the State University of New
York (SUNY).
2012, Shanghai - AMMA spoke on Co-existence and
Engagement Between Cultures for the conference on
Harmony through Diversity and Dialogue at UN Summit,
Shanghai, China
Mata Amritanandamayi Math
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Disaster relief
MAM has undertaken a number of relief and rehabilitation programs in India and abroad.
Since 2004, over $ 60 million have been spent on disaster relief activities by AMMAs
charities all over the world -- Uttarakhand Floods (2013), Landslides in Kerala (2013), Japan
Earthquake/Tsunami (2011), Karnataka and Andhra Pradesh (2010), Haiti Earthquake
(2010), Bihar Floods (2008), Kashmir Earthquake (2005), Hurricane Katrina and Rita (2005),
Mumbai Floods (2005), School fre in Tamil Nadu (2004), Tsunami (2004), Earthquake in
Gujarat (2001) and Latur (1992), etc.
humanitarian Activities
Amrita Self-Reliant Villages (Amrita SeRVe) - Village adoption program with the goal of
helping them establish the required infrastructure to become self-reliant role-model villages
for the country. Launched during AMMAs 60th Birthday celebrations in September, 2013,
currently 101 villages have been selected across the country.
Amala Bharatam - Massive public cleanliness drive launched in 2010 to create social
awareness of humanitys debt to our beautiful earth and nature. More than 1000 clean-up
drives have been undertaken all over the country.
Amrita SREE: Free vocational training to 6000 Women Self-Help Groups (SHG) consisting
of over 100,000 women from impoverished agricultural families with start-up capital to begin
small home-based businesses post-training.
Vidyamritam: Full scholarships to around 50,000 children (ages 10 to 15) of people living
below the poverty line, including children of farmer suicide victims
Amrita Kuteeram: Free housing scheme launched in 1996, with over 45,000 houses built to
date all over the country
Amrita Nidhi: Monthly Pension scheme for destitute women launched in 1998, with over
69,000 benefciaries today.
Amrita Niketan: An orphanage located at Parippalli, Kollam, Kerala caring for fve hundred
children from the most disadvantaged sections of society, mainly from tribal areas.
Anbu Illam: Care Home for Senior Citizens at Sivakasi.
2012, AMMA Speaking at
UN Summit - Shanghai, China.
Consoling Tsunami affected
Amrita SREE
2010, AMMA being conferred
honorary doctorate at
State University of New York
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Mass Wedding Ceremony for the poor: Initiated
in 2003, project helps couples who cannot afford a
proper wedding. Over 1200 marriages have been
conducted for impoverished couples including
Tsunami victims.
Amrita Keerthi Award: Instituted in the year 2001
to recognize and commemorate the outstanding
contribution to Indian Culture, Vedic Tradition and
Sanathana Dharma.
AYUDH (Amrita Yuva Dharma Dhara): The Maths
initiative for youth that promotes satsangs, social
service activities, yoga and meditation.
Green Friends: Established for the preservation and
protection of the environment, Green Friends instills
love and reverence for Mother Nature.
Free Meal Scheme: The Math feeds over 10 million
poor and under-privileged people every year.
Mothers Kitchen: In USA, AMMAs devotees run
Mothers Kitchen in 40 cities, providing over 40,000
meals for the homeless each year
Amrita Aranya Jeevanam: Indigenous Peoples
Project for all-round upliftment of adivasis/tribals.
This project provides vocational training and means
for livelihood in addition to providing educational and
health facility.
Legal Aid: Inspired by AMMA, more than 1000
lawyers from all over India have pledged to give free
counseling to the poor.
Educational
Amrita Vidyalayam Schools More than 60 schools across the country
MAM Industrial Training Centre for the youth, Kollam, Kerala
Amrita Speech and Hearing Improvement School (ASHIS) for children,
Thrissur, Kerala
Amrita School for Visual Media Studies, Thiruvananthapuram, Kerala
Amrita Shilpa Kalakshetra- Extension Centre for artisan development in
woodcarving and handicrafts, Thiruvananthapuram, Kerala
Amrita Institute for differently abled, Kozhikode: A school and therapy centre
for the mentally challenged.
Vocational Training: Institute of Peoples Education (sponsored by Government
of India)
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Amrita Institute of Medical Sciences (AIMS), Kochi,
Kerala is a 1500-bed, super specialty hospital with
800 full time doctors, 4500 employees that offers
international quality medical care at affordable/
subsidized rates. This has become one of the best
hospitals in Asia with many frsts to its credit in
facilities and patient care and offers free and partly
subsidized services to the poor and needy. AIMS
extensive infrastructure comprises 60 departments,
24 modern operating theatres, 210 Well-equipped
Intensive Care beds, a reference diagnostic
clinical laboratory, including advanced Molecular
Biology and Cytogenetics Labs, a state-of-the-art
Diagnostic Imaging Centre, Medical, Dental, Nursing,
Nanosciences & Pharmacy Colleges and Research
Facilities. Patient care is enhanced by a fully
computerized and networked Hospital Information
System and a fully digitized Radiology Department. The
hospital was inaugurated by the then Prime Minister
of India, Shri Atal Bihari Vajpayee on 17 May, 1998.
Since inception in 1998, over 8 million patients have
been treated of which 2.6 million received completely
free treatment, Over $ 70 million have been spent on
conducting free/subsidized surgeries, free medical
camps and other charitable activities in the healthcare
domain since 1998. Over 6 lakhs outpatients and
50,000 inpatients are being treated every year. The
Hospital also houses the health sciences campus of
Amrita University. Other healthcare facilities of MAM
include Amrita Kripa Charitable Hospitals, Kollam and
Kalpetta, Amrita Kripasagar Hospital, Mumbai, Amrita
Ayurvedic Clinic, Kollam and Amrita AIDS Care
Centre, Thiruvananthapuram. Free medical camps
conducted at ashram centres throughout India.
Spiritual
Ashram headquartered at Amritapuri, Kollam with 23 Mata Amritanandamayi Math
(MAM) Centres in India. (Website of the Math: www.amritapuri.org)
MAM Centres in 40 countries.
20 Brahmasthanam Temples throughout India and in Mauritius.
IAM (Integrated Amrita Meditation) Technique taught free of charge nationally and
internationally.
Amrita Kutumbams a focused group of house-holders for enabling them to practice
AMMAs teachings in their life and to bring up their children in a value oriented life.
AMMAs teaching are made available in books, tapes, CDs, in more than 40 Indian
and international languages.
Matruvani, monthly magazine published in 8 Indian and 7 foreign languages, now
one of the largest spiritual magazines in terms of circulation all over the world
Immortal Bliss, quarterly magazine, published in English.
health
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Admission Process
Eligibility for MBA Programme @ Amrita
The minimum qualifcation required to apply for admission to the MBA Program is a Bachelors Degree (10+2+3 years of education)
Criterion AMRITAPURI BENGALURU COIMBATORE KOCHI
MBA-MS
10th Min 50% Min 50% Min 50% Min 50%
12th Min 50% Min 50% Min 50% Min 50%
Degree Min 50% Min 50% Min 50% Min 50%
Entrance Test (any one)
CAT
MAT NA
GMAT
GRE
XAT
IBT-TOEFL* NA (Min 79) NA NA
*TOEFL score required only at the time of admission
Degree in any discipline which is recognized by the Association of Indian Universities
Those appearing for the fnal year of the Bachelors degree examinations may also apply subject to completing their
examinations and viva-voce, if any, before 30th June 2014.
Such candidates are advised to produce a letter from their college Principal/Head of Institution stating the examination dates,
at the time of personal interview and/or admissions.
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Consolidated marks sheets must be furnished before Oct 31, 2014.
Degree certifcates to be furnished by Dec 31, 2014.
If an admitted student fails to meet the eligibility criteria, he/she will be required to withdraw from the programme.
For the MBA MS program jointly offered by Amrita and the University at Buffalo (SUNY) at Bengaluru, a minimum IBT -
TOEFL score of 79 is necessary.
NRI and students of foreign origin are required to take the GMAT test (a maximum of fve percent NRI and /or foreign
candidates may be admitted through GMAT with a minimum score of 550). The completed application form is to be sent to -
The Director - Corporate and Industry Relations, Amrita Vishwa Vidyapeetham, Amritanagar P.O., Coimbatore, India.
Candidates with appropriate industry experience will be for admissions. Their work experience will be given due weightage
(the stature of the company, the work profle and period of employment will be taken into consideration)
Selection
Names of candidates who are short-listed will be posted on
our website,: www.amrita.edu/asb. A personal interview (PI)
is expected to be held around the third week of March 2014.
Interviews will be held at Amritapuri, Ahmedabad, Bengaluru,
Bhubaneswar, Chennai, Coimbatore, Hyderabad, Kochi, Kolkata,
Lucknow, Mumbai and New Delhi. The date and venue of the
interview will be intimated to the shortlisted candidates by email
and post/courier. Selected candidates are required to pay the frst
installment of the fees within 15 days from the date of intimation
of fnal selection.
Batch Size
The number of seats available for the 2-year MBA Program
starting inJune 2014 is 300 (120 in Coimbatore and 60 each in
Amritapuri, Bengaluru and Kochi).
Orientation Program
In the third week of June 2014, the School will organize a two
week orientation Program for the new batch. This preparatory
program is mandatory before students begin their regular
program of studies.
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MBA Fees Structure 2014-2016
Fees (in Rupees) Amritapuri Bengaluru* Coimbatore Kochi
Tuition Fee
(Paid in 4 bi-annual installments) 3,60,000 7,50,000 6,00,000 3,60,000
Other Fees
(Paid in 2 annual installments) 50,000 59,000 73,000 55,000
One time charges
(Paid at the time of admissions) 30,500 31,000 30,500 30,500
hostel Fee**
Hostel Rent
(Paid in 2 annual installments) 36,000 36,000 48,000 32,000
Establishment Charges
(Paid in 2 installments) 16,000 18,000 27,000 18,000
Mess Bill ***
(Paid in 2 installments) 66,000 78,000 82,000 70,000
Caution deposit
(Paid at the time of admission) 5,000 5,000 5,000 5,000
*Cost of educational trip to University at Buffalo (SUNY), is extra and to be borne by the students. Actual cost will be intimated to students
at a later date.
**Students are expected to stay in the campus hostel facility. However, the students who are living with their parents in the city where the
campus is located are exempted from this rule, if they are located within 30 kms from the campus.
***Could change for the second year.
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82
laptop Policy
Students are required to bring their own laptop at the start of the
orientation programme.
refund Policy
1. Fees paid are refundable as per the latest UGC norms. If a
student withdraws from the program before the admission
closes, the full amount of the fees paid will be returned after
deducting Rs.1000/- towards administrative expenses. If the
student chooses to withdraw after orientation program, the
fee amount returned will be a prorated amount, on a term
basis.
2. Caution deposits will be refunded after the settlement of
liabilities.
3. Hostel fees will be refunded on a pro-rata basis.
Admission e-help desk
Amrita School of Business will be running an e-help desk for
handling queries from aspiring applicants. The candidates can
mail their queries to:
[email protected] (Amritapuri campus)
[email protected] (Bengaluru campus)
[email protected] (Coimbatore campus)
[email protected] (Kochi campus)
Policy on Ragging
Anti Ragging clause under UGC Regulations 2009 - Ragging
is totally prohibited in the university, and anyone found guilty of
ragging and/or abetting ragging, whether actively or passively, or
being a part of a conspiracy to promote ragging, is liable to be
punished in accordance with these regulations as well as under
the provisions of any penal law in force.
Instructions
(For flling up application forms as well as communicating with
the campus of your FIRST choice)
1. Please have one permanent address which does
not change right from the time of application till the
commencement of classes in July 2014. All postal
communications should be sent to this address.
2. Please provide an e-mail id which you will be using during
the entire admissions process. Do not change your e-mail
ID, during the admission process.
3. Address all your queries to the email address of the campus
of your FIRST choice. The e-help desk will be available till
the start of orientation.
4. Please read the instructions carefully before you begin to
complete the application form.
5. Please attach semester-wise/ term-wise/ year-wise mark
lists (photocopies only) of your UG degree. This is over
and above the consolidated list and SSLC/HSC mark list
(photocopies only).
6. Students with work experience should attach a copy of their
appointment order and /or their most recent pay slip.
7. All information regarding interview calls and fnal selections
will be published on our website. Your ASB application
number will be your website access code. The
information given on our website can be treated as frm and
fnal. Candidates need not wait for intimation via post /
courier as there could be postal delays.
8. Please send the completed application form to the campus
of your FIRST choice, enclosing a DD in the amount of
Rs. 1,000/- The DD should be made payable to the city
highlighted in the address on back cover inner page.
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Last date for receipt of completed application forms February 22, 2014
Date of announcement of shortlist for personal interviews March 5, 2014
Date band for personal interviews March 15 - 17, 2014
Date of announcement of frst selected list March 27, 2014
Last date for payment of frst installment of fees April 30, 2014
Orientation programme June 16 - 28, 2014
Commencement of MBA programme 2014-16 June 30, 2014
Admissions 2014-16
Important Dates (Tentative)