1

Unit - IV SECURITY AND CONTROL

Telecommunications, which is essential to smooth opeations in to!a"#s $%siness
wol!, is the tansmittal o& !ata an! in&omation &om one point to anothe'
Se(eal impo(ements to $%siness pocesses)
Better business communication
Greater efciency
Better distribution of data
Instant transactions
Flexible and mobile workforce
Alternative channels
Channel *an!wi!th
Telecomm%nications po&essionals consi!e the capacit" o& the comm%nications path
o channel when the" ecommen! tansmission me!ia &o a $%siness' Channel
bandwidth e&es to the ate at which !ata is e+chan,e!, %s%all" meas%e! in $its
pe secon! -$ps./the $oa!e the $an!wi!th, the moe in&omation can $e
e+chan,e! at one time'
Comm%nications 0e!ia
In !esi,nin, a telecomm%nications s"stem, the tansmission me!ia selecte! !epen!s
on the amo%nt o& in&omation to $e e+chan,e!, the spee! at which !ata m%st $e
e+chan,e!, the le(el o& concen &o !ata pi(ac", whethe o not the %ses ae
stationa" o mo$ile, an! man" othe $%siness e1%iements' Tansmission me!ia can
$e !i(i!e! into two $oa! cate,oies) guided transmission media, in which
comm%nications si,nals ae ,%i!e! alon, a soli! me!i%m, an! wireless, in which the
comm%nications si,nal is $oa!cast o(e aiwa(es as a &om o& electoma,netic
a!iation'
Guided Transmission Media Types
Virtual Private Networks
A LAN is a pi(ate netwo2, $eca%se it onl" po(i!es access to mem$es o& an
o,ani3ation' Tho%,h a 4m !oes not own the lines it leases, the netwo2 o& lease!
lines mi,ht $e consi!ee! a pi(ate netwo2, $eca%se onl" mem$es a%thoi3e! $" the
o,ani3ation can %se it' 0an" companies cannot a5o! o !o not wish to pa" &o a
pi(ate netwo2' *" implementin, special so&twae -an! sometimes also ha!wae.
the" can ceate a (it%al pi(ate netwo2 -V6N.'
7
A (it%al pi(ate netwo2 -V6N. can $e tho%,ht o& as a 8t%nnel9 tho%,h the Intenet o
othe p%$lic netwo2 that allows onl" a%thoi3e! %ses to access compan" eso%ces'
The 8(it%al9 in V6N e&es to the ill%sion that the %se is accessin, a pi(ate netwo2
!iectl", athe than tho%,h a p%$lic netwo2' V6Ns ena$le the %se o& intanets an!
e+tanets'
An intanet is a netwo2 that %ses :e$ technolo,ies to se(e an o,ani3ation#s
emplo"ees who ae locate! in se(eal sites that mi,ht $e man" miles apat; an
e+tanet se(es $oth the emplo"ees an! othe entepises that !o $%siness with the
o,ani3ation'
Wireless Technologies
:ieless comm%nications co%ple! with the Intenet ae e(ol%tioni3in, how an! whee
we ,athe an! shae in&omation, colla$oate in teams, listen to m%sic o watch (i!eo,
an! sta" in to%ch with o% &amilies an! co-wo2es while on the oa!' :ieless
telecomm%nications in(ol(es the $oa!cast o& comm%nications in one o& thee
&e1%enc" an,es) micowa(e, a!io, an! in&ae!'
near feld communication
N!C"
A (e" shot-an,e wieless connecti(it" technolo," !esi,ne! &o cell phones an!
ce!it ca!s'
#luetooth
A wieless comm%nications
speci4cation that !esci$es how cell phones, comp%tes, &a+es, pintes, an! othe
electonic !e(ices can $e inteconnecte! o(e !istances o& 1<=>< &eet at a ate o&
a$o%t 7 0$ps'
$ltra wideband $W#"
A &om o& shot-an,e comm%nications that emplo"s e+temel" shot electoma,netic
p%lses lastin, ?%st @< to 1,<<<
picosecon!s that ae tansmitte! acoss a $oa! an,e o& a!io &e1%encies o& se(eal
,i,ahet3'
Wi%!i
A me!i%m-an,e wieless telecomm%nications technolo," $an! owne! $" the :i-Ai
Alliance'
>
Microwave Transmission
0icowa(e is a hi,h-&e1%enc" -><< 0B3=><< CB3. si,nal sent tho%,h the ai'
Teestial -Eath-$o%n!. micowa(es ae tansmitte! $" line-o&-si,ht !e(ices, so the
line o& si,ht $etween the tansmitte an! ecei(e m%st $e %no$st%cte!' T"picall",
micowa(e stations ae place! in a seies/one station ecei(es a si,nal, ampli4es it,
an! etansmits it to the ne+t micowa(e tansmission towe'
&G Wireless Communications
>C wieless comm%nications s%ppots wieless (oice an! $oa!$an! spee! !ata
comm%nications in a mo$ile en(ionment' It is calle! >C &o thi! ,eneation o&
sol%tions &o wieless (oice an! !ata comm%nications' A!!itional capa$ilities incl%!e
mo$ile (i!eo, mo$ile ecommece, location-$ase! se(ices, mo$ile ,amin,, an! the
!ownloa!in, an! pla"in, o& son,s'
'G Wireless Communications
Ao%th-,eneation $oa!$an! mo$ile wieless is e+pecte! to !eli(e moe a!(ance!
(esions o& enhance! m%ltime!ia, smooth steamin, (i!eo, %ni(esal access,
pota$ilit" acoss all t"pes o& !e(ices, an! e(ent%all", wol!wi!e oamin, capa$ilit"'
DC will also po(i!e incease! !ata tansmission ates in the 7<=D< 0$ps an,e'
Worldwide (nteroperability )or Microwave *ccess WiM*+"
Worldwide (nteroperability )or Microwave *ccess -WiM*+. is the common
name &o a set o& IEEE E<7'1F wieless metopolitan aea netwo2 stan!a!s that
s%ppot (aio%s t"pes o& comm%nications access' In man" espects, :i0AG opeates
li2e :i-Ai, onl" o(e ,eate !istances an! at &aste tansmission spee!s' A :i0AG
towe connects !iectl" to the Intenet (ia a hi,h-$an!wi!th, wie! connection' A
:i0AG towe can also comm%nicate with anothe :i0AG towe %sin, a line-o&-si,ht,
micowa(e lin2' The !istance $etween the :i0AG towe an! an antenna can $e as
,eat as >< miles' :i0AG can s%ppot !ata comm%nications at a ate o& H< 0$ps'
Aewe :i0AG $ase stations ae e1%ie! to co(e the same ,eo,aphical aea than
when :i-Ai technolo," is %se!'
*l%etooth
D
*l%etooth is the pop%la name &o the E<7'1@ wieless netwo2in, stan!a!, which is
%se&%l &o ceatin, small pesonal aea netwo2s -6ANs.'
0o!em Tanslates !ata &om a !i,ital &om -as it is stoe! in the comp%te. into an
analo, si,nal that can $e tansmitte! o(e o!ina" telephone lines'
IEY DICITAL NET:ORIINC TECBNOLOCIES
ClientJSe(e Comp%tin,
6ac2et switchin, is a metho! o& slicin, !i,ital messa,es into pacels calle! pac2ets,
sen!in, the pac2ets alon, !i5eent comm%nication paths as the" $ecome a(aila$le,
an! then eassem$lin, the pac2ets once the" ai(e at thei !estinations
Cic%it Switchin,
In circuit switching, a !e!icate! channel -a cic%it. is esta$lishe! &o the !%ation o&
the tansmission' The sen!in, no!e si,nals the ecei(in, no!e that it is ,oin, to sen!
a messa,e' The ecei(e m%st ac2nowle!,e the si,nal' The ecei(in, no!e then
ecei(es the entie messa,e' Onl" then can the cic%it $e allocate! &o %se o& two
othe comm%nicatin, paties' Ta!itional telephone comm%nication is the most
common t"pe o& cic%it-switchin, comm%nication'
TC6JI6 an! Connecti(it"
In a t"pical telecomm%nications netwo2, !i(ese ha!wae an! so&twae components
nee! to wo2 to,ethe to tansmit in&omation' A potocol is a set o& %les an!
poce!%es ,o(enin, tansmission o& in&omation $etween two points in a netwo2'
Comm%nication on the Intenet &ollows mainl" TCP,(P Transmission Control
Protocol, (nternet Protocol", which is act%all" a set o& elate! potocols' TC6
ens%es that the pac2ets ai(e acc%atel" an! in the pope o!e, while I6 ens%es
!eli(e" o& pac2ets &om no!e to no!e in the most eKcient manne'
Comm%nications Netwo2s
A mo!em to tanslate !i,ital si,nals into analo, &om -see Ai,%e F-@.' 0o!em stan!s
&o mo!%lationJ!emo!%lation'
@
6BYSICAL TRANS0ISSION 0EDIA
Netwo2s %se !i5eent 2in!s o& ph"sical tansmission me!ia, incl%!in, twiste! wie,
coa+ial ca$le, 4$e optics, an! me!ia &o wieless tansmission'
Twiste! wie consists o& stan!s o& coppe wie twiste! in pais an! is an ol!e t"pe o&
tansmission me!i%m' 0an" o& the telephone s"stems in $%il!in,s ha! twiste! wies
installe! &o analo, comm%nication, $%t the" can $e %se! &o !i,ital comm%nication as
well'
Coa+ial ca$le, simila to that %se! &o ca$le tele(ision, consists o& thic2l" ins%late!
coppe wie, which can tansmit a la,e (ol%me o& !ata than twiste! wie' Ca$le was
%se! in eal" local aea netwo2s an! is still %se! to!a" &o lon,e -moe than 1<<
metes. %ns in la,e $%il!in,s' Coa+ial has spee!s %p to 1 C$ps'
Ai$e-optic ca$le consists o& $o%n! stan!s o& clea ,lass 4$e, each the thic2ness o& a
h%man hai' Data ae tans&ome! into p%lses o& li,ht, which ae sent tho%,h the
4$e-optic ca$le $" a lase !e(ice at ates (a"in, &om @<< 2ilo$its to se(eal tillion
$its pe secon! in e+peimental settin,s'
Intenet Se(ices
F
A client comp%te connectin, to the Intenet has access to a (aiet" o& se(ices' These
se(ices incl%!e e-mail, electonic !isc%ssion ,o%ps, chattin, an! instant messa,in,,
Telnet, Aile Tans&e 6otocol -AT6 ., an! the :ol! :i!e :e$'
Unit = V NE: IT INITIATIVES

E-$%siness , a tem oi,inall" coine! $" Lo% Cestne,
CEO o& I*0, is the %se o& the Intenet an! othe netwo2s an! in&omation
technolo,ies to s%ppot e-commece, entepise comm%nications an! colla$oation,
an! :e$-ena$le! $%siness pocesses, $oth within a netwo2e! entepise an! with its
c%stomes an! $%siness patnes' E-$%siness incl%!es e-commece, which in(ol(es
the $%"in,, sellin,, ma2etin,, an! se(icin, o& po!%cts, se(ices, an! in&omation
o(e the Intenet an! othe netwo2s'
(ntroduction to e%Commerce
E-commece in(ol(es accomplishin, a an,e o& $%siness pocesses to s%ppot the
electonic $%"in, an! sellin, o& ,oo!s an! se(ices'
Electonic commece con!%ctin, $%siness acti(ities -e',', !isti$%tion, $%"in,, sellin,,
ma2etin,, an! se(icin, o& po!%cts o se(ices. electonicall" o(e comp%te
netwo2s
Categories o) -%Commerce
*%siness-to-Cons%me -*7C. e-Commece' In this &om o& e-commece, $%sinesses
m%st !e(elop attacti(e electonic ma2etplaces to sell po!%cts an! se(ices to
cons%mes'
Cons%me-to-Cons%me -C7C. e-Commece' The h%,e s%ccess o& online a%ctions li2e
e*a", whee cons%mes -as well as $%sinesses. can $%" &om an! sell to one anothe
in an a%ction pocess at an a%ction :e$ site, ma2es this e-commece mo!el an
impotant e-commece $%siness state,"' Th%s, paticipatin, in o sponsoin,
cons%me o $%siness a%ctions is an impotant e-commece altenati(e &o *7C, C7*
-cons%me-to-$%siness., o *7* e-commece'
*%siness-to-*%siness -*7*. e-Commece' I& *7C acti(ities ae the tip o& the ice$e,,
*7* epesents the pat o& the ice$e, that is %n!e the wate/the $i,,est pat' This
cate,o" o& e-commece in(ol(es $oth e-$%siness ma2etplaces an! !iect ma2et
lin2s $etween $%sinesses'
E-commece can $e !e4ne! as an" e+chan,e o& in&omation o $%siness tansaction
that is &acilitate! $" the %se o& in&omation an! comm%nications technolo,ies'
1' Electonic ma2ets) These ae in&omation so%ces that can $e %se! to seach &o
a patic%la se(ice o po!%ct'
7' Electonic !ata intechan,e) Companies, in thei e,%la !ealin,s with othe
ta!in, patnes, s%ch as s%pplies an! etail o%tlets, mi,ht esta$lish electonic
comm%nications to pocess the (ol%me o& tansactions caie! o%t' These lines
H
o& comm%nication mi,ht $e pemanent, %sin, lease! telephone connections, o
esta$lishe! tempoail" &o the !%ation o& the tansactions, %sin, the Intenet
to esta$lish the connection' EDI po(i!es a stan!a! potocol &o enco!in, this
!ata e+chan,e'
>' Intenet commece) This cate,o" o& e-commece incopoates the pop%la
ima,e o& home comp%te %ses ma2in, p%chases o(e the Intenet' In &act it
incl%!es a m%ch $oa!e an,e o& ta!in,' In Intenet commece, ,oo!s an!
se(ices ae a!(etise! an! in!i(i!%al tansactions ae e+ec%te!'
*%sinesses ha(e $een swi&t to eali3e the oppot%nities po(i!e! $" the :e$ an! ha(e
!e(elope! we$sites in o!e to)
1'a!(etise se(ices an! po!%cts; 7'sell se(ices an! po!%cts; pomote copoate
ima,es; >'po(i!e in&omation -especiall" p%$lic se(ices.
-lectronic Commerce Payment .ystems
Di,ital wallets ma2e pa"in, &o p%chases o(e the :e$ moe eKcient $" eliminatin,
the nee! &o shoppes to ente thei a!!ess an! ce!it ca! in&omation epeate!l"
each time the" $%" somethin,' The !i,ital wallet sec%el" stoes ce!it ca! an!
E
owne i!enti4cation in&omation an! entes the shoppe#s name, ce!it ca! n%m$e,
an! shippin, in&omation a%tomaticall" when in(o2e! to complete a p%chase'
0icopa"ment s"stems ha(e $een !e(elope! &o p%chases o& less than L1<, s%ch as
!ownloa!s o& in!i(i!%al aticles o m%sic clips, which wo%l! $e too small &o
con(entional ce!it ca! pa"ments'
Acc%m%late! $alance !i,ital pa"ment s"stems ena$le %ses to ma2e micopa"ments
an! p%chases on the :e$, acc%m%latin, a !e$it $alance that the" m%st pa"
peio!icall" on thei ce!it ca! o telephone $ills'
Online stoe! (al%e pa"ment s"stems ena$le cons%mes to ma2e instant online
pa"ments to mechants an! othe in!i(i!%als $ase! on (al%e stoe! in an online
!i,ital acco%nt'
Di,ital chec2in, s"stems s%ch as 6a" $" Chec2 e+ten! the &%nctionalit" o& e+istin,
chec2in, acco%nts so the" can $e %se! &o online shoppin, pa"ments' Di,ital chec2s
ae pocesse! m%ch &aste than ta!itional pape-$ase! chec2in,'
Electonic $illin, pesentment an! pa"ment s"stems ae %se! &o pa"in, o%tine
monthl" $ills' The" ena$le %ses to (iew thei $ills electonicall" an! pa" them
tho%,h electonic &%n! tans&es &om $an2 o ce!it ca! acco%nts'
*aies to ent"
Despite the man" !i(es pes%a!in, $%sinesses to (ent%e into e-commece
acti(ities, thee ae nonetheless se(eal concens that mi,ht in!%ce ca%tion
M

:hat Is CR0N
0ana,in, the &%ll an,e o& the c%stome elationship in(ol(es two elate! o$?ecti(es)
one, to po(i!e the o,ani3ation an! all o& its c%stome-&acin, emplo"ees with a
sin,le, com-plete (iew o& e(e" c%stome at e(e" to%ch point an! acoss all channels;
an!, two, to po-(i!e the c%stome with a sin,le, complete (iew o& the compan" an!
its e+ten!e! channels'
CR0 %ses in&omation technolo," to ceate
a coss-&%nctional entepise s"stem that inte,ates an! a%tomates man" o& the
c%stome-se(in, pocesses in sales, ma2etin,, an! c%stome se(ices that inteact
with a compan"#s c%stomes' CR0 s"stems also ceate an IT &amewo2 o& :e$-
ena$le! so&twae an! !ata$ases that inte,ates these pocesses with the est o& a
compan"#s $%siness opeations'
The ma?o application cl%stes in c%stome elationship mana,ement
1<
Thee 6hases o& CR0
S%ppl" Chain 0ana,ement
S%ppl" chain mana,ement -SC0. is a coss-&%nctional inte entepise s"stem that
%ses in&omation technolo," to help s%ppot an! mana,e the lin2s $etween some o& a
compan"#s 2e" $%siness pocesses an! those o& its s%pplies, c%stomes, an! $%siness
patnes' The ,oal o& SC0 is to ceate a &ast, eKcient, an! low-cost netwo2 o&
$%siness elationships, o s%ppl" chain , to ,et a compan"#s po!%cts &om concept
to ma2et'
11
/ata warehouse and /ata Mining
A !ata waeho%se is a la,e, t"picall" elational, !ata$ase that s%ppots mana,ement
!ecision ma2in,' The !ata waeho%se is la,e $eca%se it contains !ata, o s%mmaies
o& !ata, &om millions o& tansactions o(e man" "eas an!Jo &om national o ,lo$al
tansactions athe than &om a shot peio! o a sin,le e,ion'
Data waeho%ses !o not eplace tansactional !ata$ases, which ae %p!ate! with
!ail" tansactions s%ch as sales, $illin,, cash eceipts, an! et%ns' Instea!,
tansactional !ata is copie! into the !ata waeho%se, which is a sepaate !ata
eposito"' This la,e achi(e contains (al%a$le in&omation &o the o,ani3ation that
mi,ht not $e e(i!ent in the smalle amo%nts o& !ata t"picall" stoe! in tansactional
!ata$ases'
A !ata waeho%se stoes !ata that ha(e $een e+tacte! &om the (aio%s
opeational, e+tenal, an! othe !ata$ases o& an o,ani3ation' It is a cental so%ce o&
the !ata that ha(e $een cleane!, tans&ome!, an! catalo,e! so that the" can $e
%se! $" mana,es an! othe $%siness po&essionals &o !ata minin,, online anal"tical
pocessin,, an! othe &oms o& $%siness anal"sis, ma2et eseach, an! !ecision
s%ppot'
17
Once !ata ha(e $een capt%e! an! o,ani3e! in !ata waeho%ses an! !ata mats,
the" ae a(aila$le &o &%the anal"sis' A seies o& tools ena$les %ses to anal"3e these
!ata to see new pattens, elationships, an! insi,hts that ae %se&%l &o ,%i!in,
!ecision ma2in,' These tools &o consoli!atin,, anal"3in,, an! po(i!in, access to (ast
amo%nts o& !ata to help %ses ma2e $ette $%siness !ecisions ae o&ten e&ee! to
$%siness intelli,ence -*I. ' 6incipal tools &o $%siness intelli,ence incl%!e so&twae &o
!ata$ase 1%e"in, an! epotin,, tools &o m%lti!imensional !ata anal"sis -online
anal"tical pocessin,., an! !ata minin, tools'
Data minin, is a ma?o %se o& !ata waeho%se !ata$ases an! the static !ata the"
contain' In !ata minin,, the !ata in a !ata waeho%se ae anal"3e! to e(eal hi!!en
pat-tens an! ten!s in histoical $%siness acti(it"' This anal"sis can $e %se! to help
mana,es ma2e !ecisions a$o%t state,ic chan,es in $%siness opeations to ,ain
competiti(e a!(anta,es in the ma2etplace'
Data minin, is the pocess o& selectin,, e+ploin,, an! mo!elin, la,e amo%nts o&
!ata to !isco(e pe(io%sl" %n2nown elationships that can s%ppot !ecision ma2in,'
Data-minin, so&twae seaches tho%,h la,e amo%nts o& !ata &o meanin,&%l pattens
o& in&omation'
Data minin, has &o% main o$?ecti(es)
O Se1%ence o path anal"sis ) Ain!in, pattens whee one e(ent lea!s to anothe, late
e(ent'
O Classi4cation ) Ain!in, whethe cetain &acts &all into pe!e4ne! ,o%ps'
O Cl%stein,) Ain!in, ,o%ps o& elate! &acts not pe(io%sl" 2nown'
O Aoecastin, ) Disco(ein, pattens in !ata that can lea! to easona$le pe!ictions'
0nline *nalytical Processing
Online anal"tical pocessin, -OLA6.is anothe t"pe o& application %se! to e+ploit !ata
waeho%ses' Altho%,h OLA6 mi,ht not $e as sophisticate! in tems o& the anal"sis
con!%cte!, it has e+temel" &ast esponse time an! ena$les e+ec%ti(es to ma2e timel"
!ecisions' Ta$les, e(en i& ?oinin, !ata &om se(eal so%ces, limit the e(iew o&
in&omation' O&ten, e+ec%ti(es nee! to (iew in&omation in m%ltiple com$inations o&
two !imensions'
OLA6
S%ppots m%lti!imensional !ata anal"sis, ena$lin, %ses to (iew the same !ata in
!i5eent wa"s %sin, m%ltiple !imensions' Each aspect o& in&omation/po!%ct,
picin,, cost, e,ion, o time peio!/epesents a !i5eent !imension'
1>
Dillin, !own, a pocess $" which one stats with a ta$le that shows $oa! in&omation
an! s%ccessi(el" etie(es ta$les o& moe speci4c in&omation'
OLA6 applications opeate on !ata o,ani3e! especiall" &o s%ch %se o pocess !ata
&om elational !ata$ases' A !"namic OLA6 application espon!s to comman!s $"
composin, ta$les 8on the P"'9 To spee! %p esponse, !ata$ases can $e o,ani3e! in
the 4st place as !imensional' In !imensional !ata$ases /also calle!
m%lti!imensional !ata$ases/the aw !ata is o,ani3e! in ta$les that show
in&omation in s%mmaies an! atios so that the in1%ie !oes not ha(e to wait &o
pocessin, aw !ata' 0an" 4ms o,ani3e !ata in elational !ata$ases an! !ata
waeho%ses $%t also emplo" applications that a%tomaticall" s%mmai3e that !ata an!
o,ani3e the in&omation in !imensional !ata$ases &o OLA6'
Dash$oa!s
To ma2e the %se o& *I tools con(enient &o e+ec%ti(es, companies that !e(elop *I tools
ceate inte&aces that help the e+ec%ti(es an! othe emplo"ees to 1%ic2l" ,asp
$%siness sit%ations' The pop%la name o& s%ch an inte&ace is !ash$oa!'
The &ollowin, techni1%es ae %se! &o OLA6 implementation) -
1. Consolidation or Roll Up
Consoli!ation in(ol(es the a,,e,ation o& !ata' This can in(ol(e simple roll-us o
comple+ ,o%pin, in(ol(in, inte-elate! !ata' Ao e+ample, sales oKce can $e olle!-
%p to !istict an! !istict a,ain to e,ions'
2. Drill-down
OLA6 can ,o in e(ese !iection an! can !ispla" !etaile! !ata that compises
consoli!ate! !ata' This is calle! drill-down' Ao e+ample, the sales $" in!i(i!%al
po!%cts o $" sales-epesentati(es that ma2e %p a e,ion#s total sales, co%l! $e
easil" accesse!'
3. Slicing and dicing
Slicin, an! !icin, e&es to the a$ilit" to loo2 at a !ata$ase &om (aio%s (iewpoints'
One slice o& sales !ata$ase mi,ht show all sales o& po!%ct t"pe within a e,ion'
Anothe slice mi,ht show all sales $" sales channel, within each po!%ct-t"pe' Slicin,
an! !icin, is o&ten pe&ome! alon, the time a+is in o!e to anal"3e ten!s an! 4nal
pattens'
01*P *PP1(C*T(0N.
OLA6 is wi!el" %se! in se(eal ealms o& !ata mana,ement' Some o& these
applications incl%!e) -
1' Ainancial Applications)- *%!,etin,
7' 0a2etin,JSales Applications)- 0a2et Reseach Anal"sis, Sales Aoecastin,,
0a2etJC%stome Se,mentation
>' *%siness mo!elin,)- Sim%latin, $%siness $eha(io, E+tensi(e, eal-time !ecision
s%ppot s"stem &o mana,es