1

Executive Summary


Today in corporate world the practical knowledge become important part of the manager. In any
business the practical training must require in all department of the company.
Company training is an integral part of management programmed which is of 6 weeks
for a MBA management student. The 6 weeks training is the most important for students
experience. The objective of this exercise is to get first gain an insight into the working of the
corporate world & develop our managerial skill. The summer training gives us an opportunity

To apply management theory in practical life.
To understand complexity of the financial management.
To understand co-ordination process.
To necessary skills of complete leader.
To become aware of our strength & weakness as required for potential manager.
To use our innovative ideas for the organization.

We are requiring compiling the projects to the fullest satisfaction of organization
concerned & submit detailed report to the top management. I personally feel that
company training is very important aspect for a management graduate & the 6 weeks of
company training have been a quality experience of mine. On the whole, it has been a
challenging job.







2



I ntroduction



Gujarat is a state where temperature starts from 37 dg to 40 dg and
goes up to 40 to 45 dg in summer season. Apart from that majority part of state of
Gujarat is facing deep water crisis in summer. Rajkot is one of the fast developing
city of Gujarat and it is one of the best centers in various economic and industrial
viz.

In spite of higher traffic of people in Gujarat the problem of drinkable water
is great and Mineral Water industry attempts to lessen this problem.

Factually supply of Mineral Water is not satisfying even 50% of the demand.
Several firms are already engaged in this business but capacity & production is
limited and demand for the same is increasing violently. The product will enjoy
great Marketing acceptance.
















3




Contribution to the society:


Any unit or firm comes into existence in the society. Any firm develops
success with the help of society.


So the society plays greater role in the development of any firm the firm has
to realize about its duty towards the society. The unit should give appropriate
contribution to the development of society.

The contribution may be in terms of tax, employment, earning foreign
exchange etc.


















4


MINERAL WATER INDUSTRY
CURRENT MARKET SCENARIO:

A few years back, the mineral water market had been
crawling at the rate of 3-4%, or even a lower figure. Indians
carried drinking water in earthen pitchers, plastic or PUF
bottles. But increasing cases of typhoid and other
waterborne diseases began to be reported. In addition to
this, liberalization happened and the mineral water industry
began to be stirred and shaken. The market started growing
an astounding rate of over 100% per annum. The fact that
there were very few players in the market meant that their
business grew by leaps and bounds.
In the branded segment, Parles Bisleri is the market leader
with a share of more than 45%.
5


































6


History and development


The company was started in 2009 under the
name of KINJAL BEVERAGES. The product of the
company is mineral water. The production capacity
of the company is 400 liter water and 2200 to 2300
bottles per hour.

The date of its incorporation is 11
th
April 2009.
It is a medium scale unit.











7

General information about company

Name : KINJAL BEVERAGES
Product : Mineral water

Address : kinjal beverages,
Survey No.279/1-2, Plote No.-13,
Shapar Main Road,
Shapar (Veraval), Rajkot (Gujarat).

Tele. No. : +91-2827-254111

Fax No. : +91-2827-254112

E-mail : [email protected]

Website : www.kinjal beverages.com

Incorporation :

April 2009

Bankers : Bank of India

Working hours : 8 hours

Holiday : Wednesday

Employees : 16

Skilled : 11

Unskilled : 5

Promoters : Mr. Bipin Kathrotiya



8

Mission & objectives


Generally the objectives of any business organization are to achieve the
maximum profit to run the business. But the objective of this company is to get
optimum profit with customer satisfaction.


MISSION:

It is their Endeavour to achieve and maintain excellence and leadership in
mineral water field.

They shall achieve though maintaining product and services that match world
class quality and standards.

Their national products are available at affordable prices.


VISION:

To be the most cost effective manufacturer and distributors of the mineral
water on the west coast of India. Kinjal beverages will concentrate on the
development of quality products for the domestic applications.










9

Time keeping system


Today the time keeping system in industrial world has became an
important factor. Time keeping system helps employers for calculation
of wages & salary of employees. It is also useful to know about
employees work and leave in the organization.

A Kinajal beverage is having good organized time keeping
system.

Company takes attendance of workers by the sign system.

Time keeping system in Kinajal beverages is as under.

This company is being run in only one shift.

Working hours : 08:30Am to 8:30Pm
Lunch Break : 12:30Am to 1:30Pm









10






MARKETING


DEPARTMENT






11


I ntroduction

In earlier periods of human history, the problems of
human beings revolved around the questions of survival and
needs varied from region to region and changes with the
variation of time. Human needs became more provision and
services were needed in our modern world. Human behavior
and human needs are not longer static, they are constantly
changing.


Marketing is social managerial process by which individual
& groups obtain what they need what through creating offering
& exchanging product of value with others.


Marketing is the process of planning and executing the
conception placing, promotion and distribution of goods and
ideas to create exchange with target groups that satisfy customer
and organizational objectives.

-Philip Kotler



12



Product mix

Product is an engine of vehicle of the company for providing
consumer satisfaction. The product is most important conversion by
which any firm can prove its efficiency indentation of quality product is
a symbol of the business firm. Product is centering point around which
all the activity of the business i.e. finance, marketing, production, etc.
are woven without a product nothing to sell, nothing to price, nothing to
run a business.


A Kinjal beverage produces mineral water, soft drink and water
pouches.They also provide bisleri mineral water and produces bottles in
different areas and also maintain its production channel.











13


Pricing decision

Pricing policy is a very important aspect for a company. It is no
longer enough to satisfy customer. You must delight them. In small
companies prices are often set by top management rather than by
marketing or sales people. In large companies, pricing is typically
handled by division & product line managers.


A world wide accepted meaning of price is Price refers to the
money value required against the exchange of goods and services

To determine the price is most difficult task as it affects all the
financial and production activities.

In kinjal beverages they considers following factors while
determining the price


To get return on investment

To stable in the market

To maintain or increase market share

To meet competition

To maximize profit

14

Distribution channel


The marketers use distribution channels to display or deliver
the physical products or services to the buyer or user. These are
physical distribution channels and service distribution channels. They
include warehouse, transportation vehicles, and various trade channels
such as distributors, wholesalers and retailers.


Distribution channel should be set up proper otherwise it
would result in the failure of the product. Distribution channels should
be choosing according to their affections, controllability and
adaptability.

The units channel of distribution is given below.




Manufacturer
Distributor
Agents
Customers
15


Media for advertising


Advertisement is nothing but a paid form of non-personal
presentation of ideas, goods or service by an identified sponsor,
advertising thus means spreading of information. The message
which is presented is called advertisement. In the present day
marketing, advertisement has become an inseparable part of the
business marketing activities. Hardly there is business in
modern world without advertisement. However the form of
advertisement may differ from business to business.

Advertising is causing to know to remember to do - wood.

There are various types of media for advertising like
television newspaper, radio, magazine, agencies etc. In kinjal
beverages they use newspaper and holdings for advertisement.
Promotion budget is decided by the marketing manager.










16

Promotion strategies
Promotion is the persuasive communication about the
product by the offer to the prospect. It cover advertising, personal
sealing, sales promotion, publicity, and public relation, exhibition and
demonstration used in promotion. Largely it deals with non-price
competition.

Promotion includes:-

1. Advertising:-

It is defined as any paid from of non-personal presentation
and promotion of ideas, goods and services by an identified sponsor. It is
impersonal salesmanship for mass selling, a means of mass
communication.

2. Publicity:-

It is non-personal stimulation of demand for a product,
service or a business unit by placing commercial significant news about
it in a publication or obtaining favorable presentation of it upon radio,
TV, or stage that is not paid for by the sponsor.

3. Personal selling:-

It is the best means of area of face to face communication
and presentation with the present for the purpose of making sales. There
may be one prospect of a no of prospects in the personal conversation.








17


4. Sales Promotion:-

It covers those marketing activities other than advertising,
publicity and personal selling that stimulate consumer purchasing and
dealer effectiveness. Such activities are displays, show, exhibitions,
demonstration and many other non-routine selling efforts at the point of
purchase.




All kind of promotion plays the role of communication
channels between the marketer and the consumer.

Promotion as an element of marketing mix has three broad
objective.

a) information
b) persuasion
c) reminding


The overall objective of promotion is, of course, influencing
the buyer behavior and his predisposition, (need attitude, goals, beliefs,
values and preferences.)









18


Marketing Research


Marketing research is one of the most important parts of marketing
management. Because without marketing research, producer cant know
that what does consumer want? So
Marketing research is very vital in marketing field.

Marketing research means collection, identification and analysis of
consumers information of data effectively and systematically in the
target marker.

The main purpose of marketing research is to identify the needs
and wants of the consumers. It is very important for business
organization in the competition flooded world if company wants to
survive towards competitors in the market.

Marketing manager has to research the target market when it
required. Marketing research is become very vital whenever new
product is launched in the market. In kinjal beverages marketing
research is done by questionnaire.



19

Introduction


Production is the basic activity of all industrial units. All
other activities resolve around this activity. The end product of
the production activity is the creation of goods and services for
the satisfaction of human wants. The production activity is
nothing but the step by step conversion of one form of materials
into another either chemically or mechanically. In a chain of
manufacturing activities, the finished product of the processor
sometimes becomes the raw material for the other
manufacturing firms falling in the next sequence.


Meaning:-


The meaning of the term "production" and "production
Management" should be noted carefully.

According to H.A. Harding "Production management is
concerned with those processes which convert the inputs into
outputs. The inputs are various resources like raw material,
men, machines, methods etc, and the outputs are goods and
services.


According to E.S. Butta:-

20



Organization structure




CHAIRMAN


MANAGING DIRECTORS


PRODUCTION MANAGER



Purchase stores quality testing production dispatch
(Laboratory)









"Production is a process by which goods and services are created.




21


Name of the product & use of it


A Kinajal beverage manufactures a Mineral water. Mineral
Water is necessary for good Health. This company maintains big
extent in society.

This company produces product like.


1. Mineral Water
2. Soft drink
3. Water pouch

There are many uses of these products which are as under.

Mineral water is useful for good health. It is also useful for
patient, children and everyone for good health.

So we can say that Mineral water is very useful for Drinking to
everybody.








22

Raw material & its source

The raw material plays a vital role in manufacturing of the
product. The company has to purchase the raw material from
where it is easily available and also cheap because then only the
cost of production will be affordable.

A Kinajal beverage is a rifling plant. Rifling unit is one
which does not actually transform raw material from land, Sea
into final product of some other unit.

Plastic Bottle, Bottle Cap, water pouch & Bicarbonate Gas
is the only raw material of any Mineral water producing unit.

This raw material is purchased after parties order to others
companies.










23


Production process



ORDER ACCEPTANCE


WATER STORAGE TANK


MICRON FILTRATION SYSTEM


STORAGE OF FILTERED WATER


BOTTEL FILLING & CAPPING









24

Company also producing Bisleri Mineral
water bottle..

Other than mineral water the company has also the
soda water under its brand name called the Bisleri
Soda Water. The concept of bottled mineral water was
introduced in India, first by Bisleri, and that is the
reason, it has become a generic name for the mineral
water. Bisleri has become a perfect synonym of the
mineral water for the Indian consumers.
The main challenge facing the company or any other
player in this mineral water industry is that there is no
scope of invention and innovation in the product, which
can be added as the additional benefits of the product.
It is just water after all. This is what the Indian
customers think of the bottled water. If we are talking
25

about a product like television we can think that the
innovations could provide extra benefits derived from
the product. For example other than its core usage the
product can provide for Internet facilities using
conversion.
DISTRIBUTION OF BISLERI:
Its obvious that availability holds the key to the market
.For any product to be successful the distribution system
has to be really good. Large tracts of the country have not
been explored by the national brands, which explains the
proliferation of smaller brands.
Bisleris strategy is to build a direct distribution system at
an all India level that means serious investment In
company owned trucks and carts, this would make it the
largest fleet owner in the country. Bisleri has around
26

80,000 retail outlets in the country with about 12,000 each
in the delhi and Mumbai. It is intended to be increased
this no. to 10,00,000 in order to expand brands reach.
The company will invest approximately Rs.200 cr. to
procure 2000 trucks and hire same no. of sales people .
the company plans to have its own distribution network in
places where it has its own plant .








27





Machinery

As narrated ahead, this company is a rifling plant so
machinery is required. Its production process needs
some workers. So there is no requirement of more
workers.

So the problem of workers does not arise in this unit.




WATER PLANT WATER TANK LABORATORY





28


LABORATORY WATER JAR LABORATORY
























29

Manpower


This factor is most important for any firm. Any
firm cant achieve the goal without enough efficient
& sincere manpower.

In this unit there are 16 workers, 1 accountant,
1 chief engineer and 14 supervisors.

In company there are 11 skilled employees & 5
semiskilled.

Production capacity


The production capacity of the company is
400 litter water per hour and 2200 to 2300
bottles per hour.


30

Wastage


Here in kinjal beverages, the wastage is
turned into scrap. Scrap is not a big problem to be
solved. The problem of scrap can be solved easily.




Quality control


Quality control in its simplest term is the
control of quality during manufacturing. Quality
of a product depends upon the application of
materials, men, machines and manufacturing
condition. The systematic control of these factors
is the quality control.


31



In kinjal beverages quality control is applied
very well. After production the product is
inspected carefully in the laboratory. They are
very careful about quality. In this enough care is
taken by the production manager for maintaining
quality.










32













33



Introduction


Market research is an important element of
marketing research process. It includes complete
analysis of the market information regarding nature
and science of organization. Profitability of different
markets changes in markets various factors
affecting those changes are studied vigorously.

The main purpose of market research is to
know about consumer and market of its products
and services. It also helps to know the shortcoming
of a product policy of a strategy and help in
improving to make them effective in the best
interest of consumers and to increase profitability.



34

Literature Review

Bottled Water: CBC News In Depth

"In Canada, local water supplies are inspected every day,
whereas bottled-water plants are inspected at three-year
intervals ...
Dasani (owned by Coca-Cola) is filtered municipal tap water
(Pepsi owns Aquafina, which is also sourced from
municipalities.)"
Read
more: www.cbc.ca/news/background/consumers/bottled-
water.html
Researchers alarmed at bacteria in Canadian bottled water:
Allison Cross
"Canadian researchers say they've learned some bottled water
in Canada contains more bacteria than what comes out of the
tap although they won't reveal which brands are the
culprits." (Edmonton Journal)

35

Worldwide Fund for Nature (WWF) in 2001

although there was some reliance on non-peer
reviewed literature, similar suggestions were made
indicating taste, safety and health issues to be the
main motivating factors to buy bottled water.

"Bottled water's very existence is reliant on our perceptions
of what it is doing for us."


Bottled water companies are targeting and
manipulating their consumers in order to maximize
their profit, spending tens of millions on advertising
each year


REFERNCE FOR
LITERATURE REVIEW:

Main, Emily. "Bottled Water." Green
Guide Magazine Jul 2008 Feb 28 2009
<http://www.thegreenguide.com>.
36


Walsh, Bryan. "Back to the Tap." Time Magazine 09
Aug 2007 27 Feb 2009
<http://www.time.com/time/magazine/article/0,91
71,1651523,00.html>.
















37

Ensuring Customer Satisfaction

According to Rust and Subramanian (1995),
customer satisfaction brings many benefits as satisfied
customers are not very price sensitive, buy additional
products, are less influenced by competitors and stay
loyal longer. Rust and Subramanian (1995) stated that
customer satisfaction has been deemed directly to affect
customer retention and companies' market share (Rust &
Subramanian, 1995). In banks, service quality, service
features, and customer-complaint handling determine
customer satisfaction (Hansemark & Albinsson, 2004).
Some factors that affect satisfaction are extended hours
of operation and competitive interest rates as confirmed
by the study of Levesque and McDougall (1996). In
addition, there are researchers who discuss the links
between satisfaction, loyalty, and profitability (Heskett et
al, 1994). They are proponents of the theory called
service management, which argues that "customer
satisfaction is the result of a customer's perception of the
value received in a transaction or relationship relative to
the value expected from transactions or relationships
with competing vendors. Pertaining to this theory,
38

Hansemark and Albinsson (2004) stated: "Loyalty
behaviours, including relationship continuance, increased
scale or scope of relationship, and recommendation
(word of mouth advertising) result from customers'
beliefs that the quantity of value received from one
supplier is greater than that available from other
suppliers". They continued: "Loyalty, in one or more of
the forms noted above, creates increased profit through
enhanced revenues, reduced costs to acquire customers,
lower customer-price sensitivity, and decreased costs to
serve customers familiar with a firm's service delivery
system" (Hansemark & Albinsson).












39

Nature of research:

Research can be defined as the
systematic gathering, recording, analyzing of data
about problems, and relating to the marketing of
goods and services.

There are two types of research basic
research and applied research, basic research is that
research which is intended to expand the body of
knowledge for the use of other. Applied research is
carried out for solving of a particular problem or for
guiding a decision.

So, because of above, the research for
taste and preferences of mineral water is applied
research.




40

Objective:

As we have given above topic by kinjal
beverages,Rajkot. We have to collect information,
which is useful for completion of our objective of
this research. Our objectives of this research are as
follow.


To find the taste and preferences of various
consumers for mineral water.

To find the level of satisfaction of consumers.

To find about pricing policy of the company.

To find about the delivery system of the
company.


41

Research Methodology:


Sample Size: 200 Respondents


Sample Area: Rajkot


Sample Instrument: Questionnaire.


Type of Sampling:Convenient Sampling.


Data Source:

1)Primary Sources:Survey of mineral
Water users or non-users.

2)Secondary: Sources:News-papers,
Internet,company-reports.




42

GENDER:

MALE FEMALE





174 26



0
20
40
60
80
100
120
140
160
180
200
male female
Column1
2
1
SOURCE
NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
Male 174 87%
female 26 13%


43

2.OCCUPATIONS:-


SOURCE
NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
Businessmen 80 40%
Service 66 33%
Students 54 27%





Interpretation:-

Above chart shows that 40% of respondents
are businessman,33% of respondents are doing
Service,27% of respondents are Students.





44

Objective of the Question:-

The objective of research is to know to
category the are being sold more.


Conclusion:-

So we can say that businessmen are
using the mineral water in majority number.











45

3.Using Mineral Water






170
30
0
20
40
60
80
100
120
140
160
180
YES NO
Series1
SOURCE
NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
Yes 170 85%
no 30 15%
46

Objective:

The objective is to know How Many
people consume Mineral Water.

Conclusion:

So we can say that 80% of the people consumes
Mineral Water.











47


4. WHICH PRODUCT DO YOU PREFER?:




NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
KINGFISHER 54 27%
KINLEY 48 24%
BISLERI
102 51%







0
20
40
60
80
100
120
kingfisher kinley bisleri
1
2
3
48

Objective:

To know which Mineral water bottle
People prefers.

Conclusion:

So we can say that more than 51%
people prefers Bisleri Minerl Water bottle.










49

5.do you stick to a particul:?
SOURCE
NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
Yes 110 55%
No 16 8%
Cant say 74 37%






0
20
40
60
80
100
120
yes no can't say
1
2
3
50

Objective:
To know how many people stick to a
particular brand.

Conclusion:
Most of the Consumer around 55%
would like to stick to a particular brand only
while they are consuming Mineral water.


51

6.How did you come to know about
BISLERI?


SOURCE
NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
T.V 38 19%
News Paper 68 34%
Friend & Relatives 12 6%
Shopkeepers 82 41%


From the 200 respondents being surveyed, it is
found that 19% of them are aware of BISLERI through
T.V. 34% them are aware of BISLERI through NEWS
PAPER. 6% of them are aware of BISLERI through
FRIENDS & RELATIVE. 41% of them are aware of BISLERI
through Shopkeepers.

52



Data Source : Questionnaire

38
68
12
82
0
10
20
30
40
50
60
70
80
90
T.V News Paper Friend & Relatives Shopkeepers
53

7.The main factor that influences you to
prefer BISLERI:


FACTORS
NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
Purity 34 17%
Price 66 33%
Accessibility 42 21%
Brand Image 58 29%

From the 200 respondents it is found that 17% of the
respondents prefer BISLERI because of purity 33% of the
respondents prefer BISLERI because of its reasonable
21% of the respondents prefer BISLERI because of
Accessibility 29% of the respondents prefer BISLERI
because of Brand Image factors such as necessity safe
side of health and so on.
54

Data Source : Questionnaire








34
66
42
58
0
10
20
30
40
50
60
70
Purity Price Accessibility Brand Image
Series1
55

8.Are you satisfied with price of BISLERI?


OPINION OF PRICING
NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
Highly Satisfied 100 50%
Moderate Satisfied 30 15%
Satisfied 40 20%
Not Satisfied 30 15%

From the 200 respondents it is found that 50%
of them feel the price Highly satisfied 15% of them
feel the price is Moderate satisfied 20% of them feel
the price is satisfied. 15% of them feel the price is
satisfied. 15% of them feel the price is not satisfied.


56


Data Source : Questionnaire.







50
15
20
15
0
10
20
30
40
50
60
Highly Satisfied Moderate Satisfied Satisfied Not Satisfied
57

9.Are you satisfied with quality ofBISLERI?



OPINION OF PRICING
NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
Highly Satisfied 74 37%
Moderate Satisfied 66 33%
Satisfied 30 15%
Not Satisfied 30 15%

From the 200 respondents surveyed with
quality of Bisleri 37% of the respondents are highly
satisfied. 33% of the respondents have moderate
satisfaction, 15% of them respondents feel that
quality is satisfied. 15% of the respondents are non-
satisfied.



58

Data Source : Questionnaire.







74
66
30 30
0
10
20
30
40
50
60
70
80
Highly Satisfied Moderate Satisfied Satisfied Not Satisfied
59

10. Are you satisfied with availability of BISLERI?


CONSIDERATION
NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
Highly Satisfied 140 70%
Moderate Satisfied 30 15%
Satisfied 20 10%
Not Satisfied 10 5%


Out of the 200 respondents surveyed 70% of the
respondents are of highly satisfied with the availability.
15% of them respondents have moderate satisfaction
10% of them are satisfied. 5% of the respondents are
not satisfied with the availability of bisleri.




60

Data Source : Questionnaire.






140
30
20
10
0
20
40
60
80
100
120
140
160
Highly Satisfied Moderate Satisfied Satisfied Not Satisfied
61

11. ADVERTISMENT OF BISLERI

CONSIDERATION
NUMBER OF
RESPONDENTS
PERCENTAGE OF
RESPONDENTS
Highly Satisfied 102 51%
Moderate Satisfied 24 12%
Satisfied 38 19%
Not Satisfied 36 18%


Out of the 200 respondents surveyed 51% are
highly satisfied with the advertisement;moderate
satisfaction can be seen among the 12%,19%of the
respondent are satisfied and 18%of then are totally
not satisfied with advertisements of bisleri.






62

Data Source : Questionnaire.


ADVERTISMENT OF BISLERI


102
24
38
36
0
20
40
60
80
100
120
Highly Satisfied Moderate Satisfied Satisfied Not Satisfied
63

Findings


Businessmen are using the mineral water in
majority number.

Majority peoples are using mineral water for
drinking.

Majority customer is satisfied with the product
of the company.

Majority peoples are satisfied with the pricing
policy of the company.

Majority peoples are satisfied with the delivery
service of the company.

Majority peoples are satisfied with the
availability of the product.

64

Limitation of the study


Sample size of the study is 200. So it may not be
sufficient to draw accurate conclusion.

The Data collection method is in Questionnaire, So,it may
be possible that customer may not fill sufficiently.

The sample area is not so large.











65


Suggestion


I seem that I should give some humble and favorable
suggestions to this company. My suggestion is given as
below.


The company should decrease the level of prices
for maximum consumer satisfaction.

The company should pay more attention on
delivery service.

The company should pay more attention on
advertising.





66

Conclusion
After having studied the whole unit and gone
through its facts and figures, I have come to the
conclusion that a kinjal beverage is an MSI init and it is
newly established company. It is partnership firm. Their
objective is very high. It has tried capturing the domestic
as well as foreign market.

Its contribution to industry and society is very
significant and worthwhile. Its sales promotion strategies
are effective and attractive.

It has paid a lot attention to improve and maintain a
high quality of the products It is remain constantly in
touching to consumers and dealer. This will help in
making harmonious relationship between company and
consumers.

Kinjal beverages is reaching steady towards success.
If it resumes in the same way I am sure it will be the
leading unit of the industry within very little time.

67





Bibliography












68

BOOKS:


MARKETING RESEARCH:

By cooper & shindelier
Published By Univesities Press


MARKETING MANAGEMENT:
By Philip Kotler
Published By Pearson Education(Singapore)

WEBSITES:
WWW.BISLERI.IN
WWW.KINLEYCOCACOLA.COM
WWW.GOOGLE.COM.COM


REFERNCE FOR
LITERATURE REVIEW:

Main, Emily. "Bottled Water." Green Guide
Magazine Jul 2008 Feb 28 2009
<http://www.thegreenguide.com>.

Walsh, Bryan. "Back to the Tap." Time Magazine 09 Aug 2007 27 Feb
2009<http://www.time.com/time/magazine/article/0,9171,1651523,00
.html>.

69


Newspaper Articles
Bottled Water: CBC News In Depth

www.cbc.ca/news/background/consumers/bottled-water.html
























70

Annexure









Kinjal Beverages







71

1. NAME:


2. GENDER:

MALE FEMALE


3. OCCUPATION:

BUSINESS SERVICE STUDENT


4. DO YOU CONSUME MINERAL WATER?

Yes No

5. WHICH PRODUCT DO YOU PREFER?:

KINGFISHER KINLEY BISLERI


6. DO YOU STICK TO PARTICULAR BRAND
ONLY?:

YES NO CAN'T SAY





72

IF YOU PREFERS BISLERI GO FOR FURTHER
QUESTIONS.



7. How did you come to know about BISLERI?
Television Friends and Relative
News Paper Shop-Keeper

8. The main factor that influences you to prefer
BISLERI?

Purity Price
Accessibility Brand Image

9. Are you satisfied with price of BISLERI?
Highly Satisfied Moderate Satisfied
Satisfied Not Satisfied

10. Are you satisfied with quality of BISLERI?
Highly Satisfied Moderate Satisfied
Satisfied Not Satisfied



73

11. Are you satisfied with availability of BISLERI?
Highly Satisfied Moderate Satisfied
Satisfied Not Satisfied



12.Are you satisfied with the advertisement of BISLERI?
Highly Satisfied Moderate Satisfied
Satisfied Not Satisfied

13.Feedback: