Campus City Opportunity Study

1.
Formalize Partnerships
2. Create Implementation Entity
3. Revise Zoning
4. Overlay District and Design Guidelines
5. Establish Policy Goals and Priorities
1. Formalize Partnerships
Private Sector MU/Stephens/Other Institutions
City of Columbia
Prepare MODESA plan
Guide / prioritize public investment:
- Streetscape improvements
- New civic spaces
- Parking garages/shared parking
Elm Street extension
- Guide land assembly/negotiate with landowners
- Create nancial incentives to attract private investment
Working relationship with City departments/ staff
- Work with downtown Special Business District
- Create strong public-private-institutional partnerships
- Credibility with City Council and partners
Expertise in urban design guidelines and overlay districts
Establish public participation process
3. Revise Zoning
Review and update zoning ordinance to:
Promote mixed use
Prohibit certain land uses
Establish urban dimensional controls and parking
standards
Create an overlay district:
- Business Improvement District (BID)
- Tax Increment Finance District (TIF)
- Zoning Overlay District
Establish design guidelines
- Building height, massing, scale, materials, parking
- Urbanistic dimensional requirements, FAR
- Landscape, pedestrian circulations, lighting, signage,
civic spaces
- Incorporate historic structures
5. Establish Downtown Capital Improvement Program
Develop a public/institutional capital improvement
program:
Short Term (0-3 years)
Intermediate (4-6 years)
Long-term (7+ years)
Implementation Strategies
Implementation considerations
"Pause" to coordinate implementation strategy
Evaluate nancial feasibility of catalytic projects
Establish strategic priorities for City investment
Maximize opportunities for state/federal funding
Build quality
In the summer of 2006, the City of Columbia, the

University of Missouri-Columbia and Stephens College
agreed to undertake a joint planning study of the area
of Columbias downtown district adjoining and including
the downtown edges of the two campuses. The joint
effort reected an assessment that while the institutions
and the Broadway commercial corridor are strong urban
resources, the area in between hasnt yet fullled its
potential as an inviting campus town.
The intent of the collaboration was to identify existing
and potential institutional, public, cultural, commercial
and residential development opportunities that can
regenerate the area framed by the campuses, the blocks
anking Broadway and the edge along Providence Road.
The goal of the study has been to create a model for
town-gown revitalization that is distinctive to Columbia,
making it economically and culturally vital and more
attractive as a venue for urban living in a mid-sized
campus city. The Land Use and Urban Opportunity
Concept Plan summarized in this brief reects the
conclusions of the study.
The study process, occurring over a ve-month interval,
was built around four public forums in Columbia. In
August, 2006, a forum was held to solicit ideas and
concerns about the area. Those ideas were played back
in an October forum that also included an analysis of the
study area and case illustrations of how similar localities
have addressed downtown revitalization. Conceptual plan
options for the area were discussed in December, with
the conclusions of that forum folded into a presentation
of the composite plan concept in January, 2007. The
January forum included a discussion of the action steps
necessary to develop the plan in more detail and to
implement the recommendations embodied in the plan.
The study was also guided by periodic reviews with a
Steering Group representing the participating entities.
The concept plan conveys a multifaceted strategy
for district improvement, based on the coordination
of city, institutional and private sector initiatives.
Seven catalyst projects are recommended to create
momentum:
The planned renovation and expansion of the Missouri
Theater
A new MU concert hall/music school building at the
corner of Hitt and University
A complex housing new quarters for the Missouri
Historical Society and an MU museum on Elm Street
facing Peace Park
A new privately-developed hotel-conference center on
the Avenue of the Columns
A new "civic square' and other public streetscape
improvements on the Avenue of the Columns
Eastward extension of Elm Street, in parallel with a public
greenway, to form a new gateway at College Avenue
Expansion of city and university garage parking capacity
to serve these developments
The catalyst projects would be coupled with selective zoning
changes and other public incentives (including the public
investment in the development of Flat Branch Park already
under way) to spur redevelopment of underutilized lots
and blocks in the area for varying combinations of mixed
residential, commercial, cultural and ofce uses. The plan
illustrates three "nodes" of urban reinvestment: the area
abutting both sides of Flat Branch Park with housing, ofce
and commercial uses; higher density development on the
Avenue of the Columns around the proposed "civic square";
and, new mixed use development emphasizing a variety
of urban housing types along the Elm Street extension to
College Avenue. Elm Street becomes a pedestrian-friendly
urban boulevard, with the museum complex and future
campus uses on Elm oriented to the community.
The plan concept is illustrated on the two inside pages of
this summary brief. Recommended strategies for detailing
and implementing the study goals are summarized on the
back page. Visual presentations made at the four public
forums can be found on the city's web page at:
www.gocolumbiamo.com/campus-cityopportunitystudy.php.
Broadway Corridor
City/county Owned
University of Missouri
Stephens College
LAND USE AND URBAN
OPPORTUNITIES STUDY
THE CAMPUS-DOWNTOWN DISTRICT, COLUMBIA, MO
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Conceptual Development Plan
This diagram shows potential uses for opportunity sites identied in
the study. The images shown describe similiarly scaled projects and
buildings in other downtowns around the country.
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Mixed Use (retail/residential/ofce)
Hotel / Conference center
Missouri Theater
Proposed parking garages
Historical Society / MU Museum
MU Performing Arts Center
MU Future Academic buildings
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DOWNTOWNCOLUMBIA
January 9, 2006
Campus/CityOpportunityStudy
BROADWAY
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Purposeofthismeeting
Summary of Previous
meetings
Presentation of
Development Concept
Implementation and
phasing
Meeting #1
LateAugust
ProjectInitiation
Meeting #2
LateOctober
Analysis
Meeting#3
EarlyDecember
Alternatives
Meeting #4
EarlyJanuary
Final
Recommendations
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ThePlayers
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"Aplanforplanning"
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PlanningPrinciples
1. Foster Urbanism: Encouragemixedusedevelopmentata
minimum35storydensity
2. Park Once: Developanetworkofsafeandconvenientparking
garagestoreduceunnecessaryautomobileusageandpromote
sharedparking
3. Connect MU, Stephens and downtown: Identifyjoint
developmentopportunitiesandphysical/programconnections
4. Invest in the Public Realm: Createapedestrianfriendlystreet
andopenspacesystemthroughoutdowntownandthatconnects
toMU,Stephensandadjacentneighborhoods
5. Encourage Arts, Culture and Entertainment Venues and
Projects: Thecatalyticbenefitsoftheseusesareverypowerful
6. Green Is Good: Encourageenvironmental,economicandsocial
sustainabilityinplanning,designandnewdevelopment
5
Institutional
CommercialCorridor
Culture/Entertainment
BuildonStrengths
6
UnderutilizedSiteCriteria
Single story building with inactive frontage
Large percentage of surface parking
Buildings without historical and/or architectural
significance
Higher and better use opportunities
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OpportunitySites
Opportunity Sites
Sitetotal:1.1Msf(25acres)
Buildout Potential:1.1Mto2.2Msf
Projects in planning or under way
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FocusAreas
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FlatBranchCreekGardenDistrict FlatBranchCreekGardenDistrict AvenueoftheColumns AvenueoftheColumns
ElmStreetRe ElmStreetRe imagined imagined
Alternatives
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CatalyticProjects
Civic space
Elm Street Extension
Performing Arts Center
Missouri Theater
Hotel / Conference
Center
State Historical
Society of Missouri
MU Museum
Parking Garages
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PrivateSector&InstitutionalProjects
Office
Downtown Residential
Retail / Restaurant
Entertainment
Cultural
Academic
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MissouriTheatre
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MissouriTheatre
1,200 seats
Restoration goals
Restoredfaade
Restoredandmodernized
performanceauditorium
Artgalleryongroundfloor
Renovatedretailspace
Newadministrativeoffices
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PerformingArtsCenter
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1,000seat concert hall
300seat recital hall
Academic space
160K square feet
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CivicSpace
0.6 acres
Central location
Adjacent to Avenue of the Columns
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ElmStreetExtension
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ElmStreetExtension
950foot extension to College intersection
Greenway at east end
Extension of Flat Branch Park at west end
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Hotel/ConferenceCenter
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200 rooms
200,000 sf
Onsite parking
Minimum 35 40K sf footprint
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HistoricalSociety/MUMuseum
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100200,000 sf
Museum and Gallery
Academic and
Research Facilities
Archival storage
Off site parking
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ParkingGarages
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ParkingGarages
3045K sf footprint
4 story (5 levels)
300700 parking spaces
Lined with active ground
floor uses on primary
streets
Shared use
400+/spaces
500+spaces
700+spaces
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SummaryofCatalysts
HistoricalSociety/
MUMuseum
MissouriTheatre
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Mixed use (retail / residential / office)
Missouri Theatre
Museum
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FlatBranchCreek
Missouri Theatre
Museum
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FlatBranchCreek
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FlatBranchCreekGardenDistrict
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AvenueoftheColumns
Missouri Theatre
Museum
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AvenueoftheColumns
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ElmStreetExtended
Missouri Theatre
Museum
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ElmStreetExtended
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ElmStreetExtended
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ElmStreetExtended
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ElmStreetExtended
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OpenSpaceNetwork
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SummaryConcept
Missouri Theatre
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ImplementationConsiderations
1. Formalize Partnerships
3. Revise Zoning
5. Establish Policy Goals and Priorities
49
CityofColumbia
PrivateSector
MU/Stephens/
OtherInstitutions
1.FormalizePublicPrivateInstitutional
Partnerships
50
2.CreateImplementationEntity
Prepare MODESA plan
Guide / prioritize public investment:
Streetscapeimprovements
Newcivicspaces
Parkinggarages/sharedparking
ElmStreetextension
Guide land assembly/negotiate with landowners
Create financial incentives to attract private investment
51
2.CreateImplementationEntity
Working relationship with City departments/ staff
Work with downtown Special Business District
Create strong publicprivateinstitutional partnerships
Credibility with City Council and partners
Expertise in urban design guidelines and overlay districts
Establish public participation process
52
Review and update
zoning ordinance
to:
Promotemixeduse
Prohibitcertainland
uses
Establishurban
dimensionalcontrols
andparking
standards
3. Revise Zoning
53
4.OverlayDistrictandDesignGuidelines
Create an overlay district:
BusinessImprovementDistrict(BID)
TaxIncrementFinanceDistrict(TIF)
ZoningOverlayDistrict
Establish design guidelines:
Buildingheight,massing,scale,materials,parking
Urbanisticdimensionalrequirements,FAR
Landscape,pedestriancirculations,lighting,signage,civic
spaces
Incorporatehistoricstructures
54
5.EstablishDowntownCapital
ImprovementProgram
Develop a public/institutional capital improvement program:
ShortTerm (03years)
Intermediate(46years)
Longterm(7+years)
Implementation considerations:
"Pause" tocoordinateimplementationstrategy
Evaluatefinancialfeasibilityofcatalyticprojects
EstablishstrategicprioritiesforCityinvestment
Maximizeopportunitiesforstate/federalfunding
Buildquality
55
PhasingNearTermProjects
Hotel/ Hotel/
Conference Conference
Center Center
PerformingArts PerformingArts
Center Center
Missouri Missouri
Theatre Theatre
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PhasingLongTermProjects
Missouri Theatre
57
DevelopmentConcept
Missouri Theatre

Campus City Opportunity Study

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1.

In the summer of 2006, the City of Columbia, the

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