MBA Fellowship Program 2014

Ambidextrous brains required

Cover illustration by Allan Sanders, winner of a
WPP-sponsored Royal College of Art competition.
We offer the opportunity to:
work in some of the worlds best
communications services companies
gain global experience
work with many of the worlds
leadingbrands
develop multi-disciplinary skills
receive competitive remuneration with
excellent long-term career prospects
We want people who:
are passionate about marketing
take a rigorous and creative approach to
problem solving
have a fne appreciation and respect
forcreative work
are intellectually curious
take initiative
function well in a fexible, loosely
structured work environment
Eligibility:
MBA candidates who graduate
August 2013 July 2014
WPP MBA Fellowship Program
W
PP is the world leader in
communications services.
There are more than 150
companies within the Group
and each is a distinctive brand in its own
right. Each has its own identity, commands
its own loyalty, and is committed to its
own, specialist expertise. Clients seek their
talent and their experience on a brand-by-
brand basis. Between them, our companies
work with 350 of the Fortune Global
500,all 30 of the Dow Jones 30, 63 of the
NASDAQ 100and 31 of the Fortune e-50.
It is also of increasing value to clients
that WPP companies can work together,
asincreasingly they do: providing a
tailor-made range of communications
services, centrally integrated. Some 760
clients are now served in three distinct
disciplines. Nearly 480 clients are served in
four disciplines and these clients account
for over 57% of Group revenues. Group
companies now work with almost
360clients across six or more countries.
Collectively, 165,000* people work
forWPP companies, out of 3,000 offces
in110 countries.
WPP, as a parent company,
complements the professional activities of
our individual companies through initiatives
and programs that provide greater value to
our clients, competitive advantage to our
companies, opportunities and rewards for
our people, and accelerate our development
in new media and technology.
To meet changing client needs,
WPPhasdeveloped an MBA Fellowship
Program. Its aim: to develop high-calibre
management talent with experience across
a range of marketing disciplines.
The Program is unique in its
multidisciplinary approach and is designed
to complement the recruitment activities
ofindividual WPP companies.
Terms of the Fellowship
WPP MBA Fellowship Program positions
will be awarded to applicants in 2014
who graduate with an MBA August 2013
July 2014.
The MBA Fellowship is comprised of
three one-year rotations through our WPP
companies, with each rotation chosen on
the basis of the individuals interests and
theGroups needs. The multi-disciplinary
rotation is unique in the industry and
grooms future leaders in the range of
marketing needs of our clients. A mentor is
assigned to provide overall career guidance.
On completion of the Program, we
work to fnd a position in the Group that
takes advantage of the broad experience
gained during the rotational Program.
While most assignments are likely to be
located in North America, other locations
could be possible.
Those selected will be paid a
competitive starting salary, joining and
annual performance bonuses and
reimbursement of reasonable costs for
relocation to assignment locations.
Career prospects
Career paths will vary and will depend
onthe particular skills and aptitude of each
individual and the companies selected for
the Program rotation. In some cases, there
will be an opportunity to work in more
than one country.
Following completion of the MBA
Fellowship it is our hope that the Fellows
will graduate into permanent roles in the
businesses. In the past, MBA Fellows have
taken permanent placements in virtually
alldisciplines.
Selection process
Acceptance is conditional on successful
completion of an MBA.
All WPP companies are Equal
Opportunity employers.
We will only accept online applications.
To apply, please go to www.wpp.com/
wpp/careers/marketing/mbas/ and submit
an application by 16 October 2013
Midnight EST.
Interviews will be conducted with
short-listed applicants in November 2013.
Program offers will be extended by
December 2013 and employment will begin
the frst week of September 2014.
Apply at www.wpp.com
by 16 October 2013
* Including associates.
WPP MBA Fellowship Program
The Groups greatest strength is its client
base: a remarkable list of blue-chip
businesses, ranging from packaged
goods to fnancial services and hi-tech
companies. Many client relationships
span several generations.
In its range of skills and geographical
coverage, the Group is unrivalled
and has achieved balance in both.
We derive 34% of our revenue from
North America, 12% from the UK,
24% from Western Continental
Europe and 30% from Asia Pacifc,
Latin America, Africa & Middle East
and Central & Eastern Europe. Less
than half of our revenue is now derived
from conventional advertising.
WPP communications services
Our strengths
As ever, the key to servicing the Groups
client base lies with the talents ofour
165,000 people (including associates)
and the skill with which they are
developed and managed.
Through increasing investment in
information technology, training, career
development and incentive programs,
the Group facilitates, encourages and
rewards exceptional work both within
individual companies and inpartnership
with others.
Advertising
Full-service advertising agency activity
provided largely by fve of the worlds top
agency networks: JWT, Ogilvy & Mather
Advertising, Y&R, Grey and United
accounts for over 40% of WPPs
communications activities and revenues.
Major clients include Bayer, Colgate-
Palmolive, Danone, Dell, Ford, HSBC,
Johnson & Johnson, Kimberly-Clark,
Mazda, Procter & Gamble, Shell and
Vodafone.
Media Investment Management
As media fragments and media owners
consolidate, Media Investment
Management is increasingly critical.
WPPoffers four of the worlds top 10
media planning and buying companies:
Mindshare, MEC, MediaCom and Maxus.
Consumer Insight
WPPs Consumer Insight arm, Kantar,
incorporates such well-known names as
Millward Brown, Added Value, TNS and
The Futures Company as well as sector
specialists Kantar Media, Kantar Retail,
Kantar Healthcare and Kantar Worldpanel.
The company employing 28,500 staff
inover 100 countries provides consumer
and business insights to over half the
Fortune Top 500 companies.
Public Relations & Public Affairs
With three of the pre-eminent global
PRcompanies Burson-Marsteller,
Hill+Knowlton Strategies and Ogilvy
Public Relations, and several other
leadingfrms such as Cohn & Wolfe,
PennSchoen Berland and RLM Finsbury,
WPPs PR/PAagencies offer a wide range
of corporate, consumer, fnancial,
government relations, issues management
and brand-building services.
Branding & Identity
WPPs Branding & Identity businesses
offerspecialised expertise in corporate
andbrand consulting, corporate
reputationresearch, branded events,
brandarchitecture, employee motivation
and training, product identity and design,
from companies such as The Brand
Union,Lambie-Nairn, Landor,
ThePartners and FITCH.
Healthcare Communications
WPPs healthcare companies, which include
Ogilvy CommonHealth Worldwide, Sudler
& Hennessey and ghg, provide integrated
solutions from professional and consumer
healthcare advertising and marketing to
medical education and the latest interactive
technologies to pharmaceutical,
healthcare and life-sciences clients.
Direct, Digital, Promotion
&Relationship Marketing
Includes two of the worlds largest and
most recognised relationship marketing
brands in Wunderman and OgilvyOne
Worldwide, in addition to direct, digital
and promotion specialists 24/7 Media,
AKQA, BlueState Digital, POSSIBLE,
Geometry Global, A. Eicoff and VML.
Specialist Communications
WPP offers a broad range of specialised
communications services, including
corporate/B2B, demographic marketing,
employer branding/recruitment, event/
face-to-face marketing, foodservice
marketing, sports marketing, entertainment
marketing, youthmarketing, real estate
marketing, technology marketing and
media &production services.
WPP communications services
Our strengths
Some of our current
MBA Fellows
Pamela Cheng
Current 3rd Year Rotation: Global Business Development
Manager, POSSIBLE Los Angeles
2nd Year Rotation: Senior Planner & Digital Strategist, Grey
NewYork
1st Year Rotation: Director of Communications, Mindshare China
Pamela Cheng joined the WPP MBA Fellowship in 2010 and her
assignments have taken her to diverse markets in Asia, Europe and
North America. She is currently the Global Business Development
Manager at POSSIBLE, Los Angeles building strategic partnerships to drive new business
growth. Prior to her move out West, Pamela was Senior Planner and Digital Strategist at
Grey New York leading brand planning and e-commerce strategy for key clients including
P&G, 3M, and UPMC. Prior to this role, Pamela was Director of Communications at
Mindshare, China where she led corporate marketing initiatives and developed regional
growth plans for the agency. She has also been involved in creating award winning ideas
and campaigns for multinational brands including LOral, GAP, and Yum.
Pamela has played an active role in strengthening client relationships and expanding the
networks global footprint. Prior to joining WPP, Pamela served as a fnancial
communications consultant for Ogilvy Public Relations Worldwide following her post as
Investor Relations Offcer at Northern Light Venture Capital handling global
communications for the frms investment portfolio.
Pamela holds a B.A. in Psychology and Business Administration from the University of
California, Los Angeles, and an MBA from Tsinghua-MIT Sloan Business School in
Beijing, China.
Lara OShea
Current 2nd Year Rotation: Director of Partner Solutions, Kantar
Shopcom & Senior Consultant, Kantar Retail, North America
New York
1st Year Rotation: Director, Mindshare Luxury & Business
Planning, Mindshare Worldwide London
Lara joined the WPP MBA Fellowship in 2011, and her rotations
have taken her across a plethora of specialties. Her role at Kantar
Retail & Kantar Shopcom was at the intersection of retail and
media, helping clients to navigate strategic issues, particularly in shopper marketing,
e-commerce, big data and analytics. At Mindshare, she worked on a wide range of
Business Planning projects and co-led the development of Mindshare Luxury.
Prior to WPP, Lara worked for fve years in brand management at Diageo, where she
managed the Guinness, Tanqueray and Pimms brands. She was the frst Marketing
Manager at award-winning fashion start-up, A Suit That Fits, and was instrumental in its
growth from 13 to 50+ people. She has worked in Education and Photojournalism, is
CIM qualifed, a PGCE-qualifed teacher, and holds an MA in Geography from
Cambridge University (1998-2001).
Lara is listed in Whos Who of Britains Young Business Leaders, and holds an MBA
from London Business School with International Exchange at Haas-Berkeley, University of
California.
Nandita Goel
Current 1st Year Rotation: Digital Integration Specialist, Cohn &
Wolfe New York
Nandita Goel joined the WPP MBA Fellowship in 2012 and is
passionate about data/analytics and emerging media. Following
graduation from INSEAD in 2011, Nanditas frst-year rotation
was at Cohn & Wolfe, New York in the digital practice of this PR
powerhouse. In addition to helping clients realize the full potential
of social/emerging media as part of their overall brand strategy, the
role involves the establishment of an analytics framework for the digital team and
integration of emerging media solutions across the company through training.
Prior to the Fellowship, Nandita worked at Millward Brown New York in digital
analytics evaluating the effectiveness of over 100 global digital advertising campaigns and
creating custom research programs for Fortune 500 clients. She has also worked in the
luxury industry at Links of London (UK) in Business Development, and Louis Vuitton
(India) in Public Relations/ Communications.
Nandita holds an MBA from INSEAD France and a B.A. in International Relations/
Political Science from Brown University (USA).
Some of our current
MBA Fellows
Our companies and associates
Advertising
ADK
1
www.adk.jp
Bates CHI&Partners
www.bateschi.com
CHI&Partners
1
www.chiandpartners.com
Dentsu Y&R
1,2,
www.yr.com
Grey
www.grey.com
HS Ad
1
www.hsad.co.kr
john st.
www.johnst.com
JWT
www.jwt.com
Ogilvy & Mather Advertising
www.ogilvy.com
Santo
www.santo.net
Scangroup
1
www.scangroup.biz
Scholz & Friends
www.s-f.com
Soho Square
www.sohosq.com
TAXI

www.taxi.ca
Team Detroit
www.teamdetroit.com
The Jupiter Drawing Room
1
www.jupiter.co.za
United Network
www.group-united.com
Y&R

www.yr.com
Media Investment
Management
GroupM:
www.groupm.com
KR Media
www.krmedia-france.com
Maxus
www.maxusglobal.com
MediaCom
www.mediacom.com
MEC
www.mecglobal.com
Mindshare
www.mindshareworld.com
Outrider
www.outrider.com
Catalyst
www.catalystsearchmarketing.com
Xaxis
www.xaxis.com
Quisma
www.quisma.com
Other media agencies
M/Six
2
www.msixagency.com
tenthavenue:
www.tenthavenue.com
Forward
www.theforwardgroup.com
Joule
www.jouleww.com
Kinetic Worldwide
www.kineticww.com
Spafax
www.spafax.com
Consumer Insight
Kantar:
www.kantar.com
Added Value
www.added-value.com
Center Partners
www.centerpartners.com
IMRB International
www.imrbint.com
Kantar Health
www.kantarhealth.com
Kantar Japan
www.kantar.jp
Kantar Media
www.kantarmedia.com
Kantar Operations
www.kantaroperations.com
Kantar Retail
www.kantarretail.com
Kantar Worldpanel
www.kantarworldpanel.com
Lightspeed Research
www.lightspeedresearch.com
Millward Brown
www.millwardbrown.com
The Futures Company
www.thefuturescompany.com
TNS
www.tnsglobal.com
Other marketing consultancies
ohal
www.ohal-group.com
Public Relations &
Public Affairs
Blanc & Otus

www.blancandotus.com
Buchanan Communications
www.buchanan.uk.com
Burson-Marsteller

www.burson-marsteller.com
Chime Communications PLC
1
www.chimeplc.com
Clarion Communications
www.clarioncomms.net
Cohn & Wolfe

www.cohnwolfe.com
Dewey Square Group
www.deweysquare.com
Glover Park Group
www.gloverparkgroup.com
Hering Schuppener
www.heringschuppener.com
Hill+Knowlton Strategies
www.hkstrategies.com
Ogilvy Government Relations
www.ogilvygr.com
Ogilvy Public Relations
www.ogilvypr.com
PBN Hill+Knowlton Strategies
www.pbn-hkstrategies.com
Penn Schoen Berland

www.psbresearch.com
Prime Policy Group
www.prime-policy.com
QGA
www.quinngillespie.com
RLM Finsbury
www.rlmnsbury.com
Wexler & Walker Public Policy
Associates

www.wexlergroup.com
Branding & Identity
Addison

www.addison.co.uk
BDG architecture + design
www.bdg-a-d.com
Coley Porter Bell
www.cpb.co.uk
Dovetail
www.dovetailfurniture.com
FITCH

www.tch.com
Lambie-Nairn

www.lambie-nairn.com
Landor Associates
,
www.landor.com
PeclersParis

www.peclersparis.com
The Brand Union

www.thebrandunion.com
The Partners

www.the-partners.com
VBAT

www.vbat.nl
Healthcare
Communications
Feinstein Kean Healthcare

www.fkhealth.com
GCI Health
www.gcihealth.com
ghg
www.ghgroup.com
Ogilvy CommonHealth Worldwide
www.ogilvychww.com
Sudler & Hennessey

www.sudler.com
Direct, Digital,
Promotion
& Relationship
Marketing
A. Eicoff & Co
www.eicoff.com
Actis Wunderman
+
www.actis.ru
AGENDA
+
www.agenda-asia.com
AKQA
www.akqa.com
Aqua
+
www.aquaonline.com
Barrows
1
www.barrowsonline.com
Blast Radius
+
www.blastradius.com
Brierley & Partners
1
www.brierley.com
Designkitchen
+
www.designkitchen.com
Dialogue
www.dialoguelondon.com
Digit
www.digitlondon.com
EWA
www.ewa.ltd.uk
FullSIX
3
www.group.fullsix.com
Grass Roots
1
www.grg.com
G2

www.g2.com
G2 Branding & Design
G2 Interactive
G2 Direct & Digital
G2 Promotional Marketing
High Co
1
www.highco.fr
iconmobile

www.iconmobile-group.com
Kassius
+
www.kassius.fr
KBM Group
+
www.kbmg.com
Mando
www.mando.co.uk
Maxx Marketing
www.maxx-marketing.com
OgilvyAction
www.ogilvyaction.com
OgilvyOne Worldwide
www.ogilvy.com
OOT
2
www.oot.it
RTC

www.rtcagency.com
Smollan Group
1
www.smollan.co.za
Smollan/Headcount
www.smollan.co.uk
Studiocom

www.studiocom.com
These Days
+
www.thesedays.com
VML

www.vml.com
Wunderman

www.wunderman.com
Specialist
Communications
Corporate/B2B
Ogilvy Primary Contact
www.primary.co.uk
Demographic marketing
Bravo

www.bebravo.com
K&L

www.kanglee.com
MosaicaMD
www.mosaicamd.com
UniWorld
1
www.uniworldgroup.com
Wing

www.insidewing.com
Employer branding/recruitment
JWT Inside
www.jwtinside.com
Event/face-to-face marketing
MJM
www.mjmcreative.com
Metro
www.metrobroadcast.com
Foodservice marketing
The Food Group
www.thefoodgroup.com
Sports marketing
9ine Sports & Entertainment
www.9ine.com.br
JMI
1
www.justmarketing.com
PRISM Group
www.prismteam.com
Entertainment marketing
Alliance
www.alliance-agency.com
Youth marketing
The Geppetto Group
www.geppettogroup.com
Real estate marketing
Pace
www.paceadv.com
Technology marketing
Banner Corporation

www.b1.com
Media & production services
The Farm Group
www.farmgroup.tv
Imagina
3
www.mediapro.es
MRC
3
www.mrcstudios.com
United Visions
www.united-visions.de
The Weinstein Company
3
www.weinsteinco.com
WPP Digital
24/7 Media
www.247media.com
Acceleration
www.acceleration.biz
Blue State Digital
www.bluestatedigital.com
The Data Alliance
www.thedataalliance.com
Fabric Worldwide
1
www.fabricww.com
F.biz
www.fbiz.com.br
Hogarth Worldwide
www.hogarthww.com
Johannes Leonardo
1
www.johannesleonardo.com
POSSIBLE
www.possible.com
Rocksh
www.rockshinteractive.com
Salmon
www.salmon.com
Syzygy
1
www.syzygy.net
The Media Innovation Group
www.themig.com
WPP Digital partner
companies
Ace Metrix
3
www.acemetrix.com
eCommera
3
www.ecommera.com
Globant
1
www.globant.com
HDT Holdings Technology
3
www.hdtmedia.com
In Game Ad Interactive
3
www.ingamead.cn
Invidi
3
www.invidi.com
Jumptap
3
www.jumptap.com
mySupermarket
3
www.mysupermarket.co.uk
Moment Systems
3
www.miaozhen.com
nPario
1
www.npario.com
Proclivity Systems
3
www.proclivitysystems.com
Say Media
3
www.saymedia.com
SFX Entertainment
3
www.sfxii.com
Vice Media
3
www.vice.com
Visible
1
www.visibletechnologies.com
WildTangent
3
www.wildtangent.com
WPP knowledge
community
The Store
www.wpp.com/store
Key
1
Associate
2
Joint venture
3
Investment

A Grey Group company

A Hill+Knowlton Strategies company

An Ogilvy company

A Young & Rubicam Group company

A member of B to D Group
+
Part of the Wunderman network
As at August 2013.
Advertising
Media Investment Management
Consumer Insight
Public Relations & Public Affairs
Branding & Identity
Healthcare Communications
Direct, Digital, Promotion & Relationship Marketing
Specialist Communications
www.wpp.com