Table of Contents

1 Introduction.....................................................................................................................................1
1.1 Purpose.....................................................................................................................................1
1.2 Scope........................................................................................................................................2
2 Positioning.......................................................................................................................................2
2.1 Problem Statement.....................................................................................................................2
2.2 Stakeholders and Users Description...............................................................................................3
2.3 User Summary...........................................................................................................................3
3 System Overview..............................................................................................................................4
3.1 CCFM Functionalities....................................................................................................................4
3.1.1 Direct Browser Access............................................................................................................4
3.1.2 Membership Sites..................................................................................................................4
3.1.3 Download/Activity Reminder ..................................................................................................9
3.1.4 Feeds..................................................................................................................................9
3.1.5 Membership Finder..............................................................................................................10
3.1.6 Coaching Feature.................................................................................................................11
3.1.7 Expense Tracker.................................................................................................................11
3.1.8 Data Filling Form.................................................................................................................12
3.1.9 Chatting Tool - To be partially implemented in version 1.0.........................................................13
3.1.10 Announcements Tool..........................................................................................................14
3.1.11 Graphical User Interface.....................................................................................................14
3.1.12 Data Synchronization.........................................................................................................14
3.1.13 System Security................................................................................................................15
4 System Features.............................................................................................................................15
4.1 Data Security............................................................................................................................15
4.2 My Memberships.......................................................................................................................15
4.3 Viral Capabilities.......................................................................................................................15
4.4 User Levels Capabilities..............................................................................................................16
.....................................................................................................................................................16
4.5 What Each User Plan Can Do.......................................................................................................17
4.6 Viral Capabilities for Different Levels and Discount Offers ..............................................................18
5 Other Requirements........................................................................................................................19
5.1 Non-functional Requirements......................................................................................................19
5.2 System Requirements................................................................................................................19

1 Introduction
1.1 Purpose
The purpose of this document is to collect, analyze, and define high-level needs and features of the
CCFM software system (functional & nonfunctional). It focuses on the capabilities needed by the
stakeholders, and the target users, and why this needs exist. The details of how the system fulfills
these needs are not targeted in this document.
1.2 Scope
The functional and non-functional specifications listed in this document are only applicable to the
CCFM software system, and to be fully satisfied in a single final release version. The specifications
listed in this document are for the Ultimate user level of CCFM and not for the limited memberships
levels unless explicitly stated.

2 Positioning
2.1 Problem Statement
The internet has become enormous in what it is offering users, even though everyone of us uses the
internet for different purposes, some of the internet users right now; internet marketer,
webmasters, software developers, and regular internet users are also part of one or more of the
membership sites available online and focus a great deal of their usage through membership sites.
The membership sites can be a forums, news sites, discussion group, social sites, or even emails
account websites (Gmail, Yahoo, msn, etc) banking account, utility pay and lookup accounts and the
list goes on.
Every user holding membership in more than one membership in any of those categories, mentioned
above faces a huge and ever increasing problem. That problem is managing all these information
resources and tools without losing focus and profits and time. Because of the enormous number of
memberships we hold, often times one or more of these sites are left unattended or worse eats
away at our financial resource without any financial or resourceful return. If there is a way to help
us realize the intended value of each of our memberships we hold, easily, efficiently and with less
frustration and less time consumption, it could really maximize our profits and save us a ton of time,
not to mention the value that translates into a better overall online experience. This software has
been conceptualized to solve the aforementioned problem.
We want to have software that can help people to:
• Secure their personal information
• Memorize the membership sites and access credentials they hold and have used.
• Help them maximize the profit potential of each and every membership they hold.
• Have a viral system that helps merchants and internet marketers promote their
products and services more effectively, efficiently and remain competitive.

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2.2 Stakeholders and Users Description
To effectively provide products and services that meet our users real and perceived needs it is
necessary to employ the services of a full time full service programming operation. In addition as
this area of demand is just being recognized it is important to secure the expertise and active
services of a professional marketing and copywriting firm. To accurately identify and users' real
needs, it is necessary to identify and involve all of the stakeholders as part of the Required Modeling
process. The stakeholder involved are all actively engaged in our target
market and as such are representative of the market we feel will benefit most, initially to this
type of product. Having their input to guide the process to completion can have a dramatic
effect upon the expected outcome to the benefit of the user and stakeholder combined. It is our
contention that establishing such requirements are essential for the success of this project.

2.3 User Summary

Present a summary list of all the identified users.
Name Description Price per month
Test Drive Clients who download the software for $1.00*
trial period. The trial period lasts for
Test Drive
21 days.
One time fee
Basic Clients who only have limited use of $9.97
the software.

Pro* They have all the software capabilities $37.00

Except the Viral features.

Deluxe* They have all the system capabilities $97.00

and some of viral features.

Enterprise Act as a JV partners as well. They $197.00

have the full capabilities of our
system.

*Pro and Deluxe are being merged == price point between $47 and $67 per month

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3 System Overview
3.1 CCFM Functionalities
3.1.1 Direct Browser Access
The software will have web browser capabilities similar to those found in Internet Explorer. The
browser will include:
• Address Bar with Auto complete capability
• Read from Internet Explorer Favorites, History, Bookmarks,…etc
• popup blocker
• Use Internet Settings.

3.1.2 Membership Sites

Membership sites are all the sites available to users and user selected site to be managed by the
software to help the users to keep records of their data and experiences with those sites.

Categories
Users can categories their membership sites according to the nature of their websites. There
will be predefined categories that come up with the system and also the user will have the
ability to create their own categories.
• Main Categories
• General memberships
• Resource memberships - continuous download memberships
• Forums memberships - see eforumsubmitter for program design
• Personal memberships/accounts
• Giveaways/Short-term memberships - see giveaway manager 2 for example
• User Categories (those the user can create)
• Each category will have a type. There are three types of:
• Paid
• Free
• Viral

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Entities
• For each membership site their will be some entities required such as:
• Name
• Category
• Type (Paid, Free, Viral)
• Finance
• Payment Method
• Payment Type
• Payment Schedule
• Monthly Cost
• Affiliate Program (see more details on section 4.1.2.3)
• Dates
• Signup Date
• Cancellation Date (More Details)
• Re-Activation Date (More details)
• Link
• Basic
• Home/main page
• Registration/signup
• Confirmation
• Members main.
• Extra
• Payment page
• One time offer page
• Upgrade members
• Special offer page
• Announcement page
• Up sell page
• Down sell page
• Affiliate page

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Short-term/JV Giveaways
You can add more than one Product to the same membership site. For each giveaway you are
required to have the following info:
• Banner (image) URL
• Download page URL
• Sales page URL
• Short Description
• Long Description
• Contributor link
• Member link

Affiliate Program
For each membership site you can have more than an affiliate account. Let say you are a
member in a site that sells 10 different products, and you would like to promote 5 of these
products. All under the same affiliate ID. In this case you will create 5 affiliate accounts
under this membership site. There will be two parts:
• Affiliate Account: this contains:
• Affiliate ID
• Login URL
• Username
• Password
• Email Address
• Product which contains:
• ID
• Name
• Item Price
• Commission per sale (percentage)
• Number of people you sent promotion to.
• Number of sales and conversion rate.

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Download Scheduler
You can specify set the items to be downloaded from this section. You can add unlimited
number of items to be downloaded. With each item you need to add:
• Title
• Description
• URL for the file on the server
• Automatic Download for the file (Yes/No)
• One time download or recurrent download.
• Start Date for download, and time to start downloading
• If Recurrent Download you should set how often does the software check for the files
on the membership site?

Membership Profiles
The profile should be categorized into 4 or more groups:
• Personal Information (Name, DOB, Home Address, Work Address)
• Work Information
• Contact Information
• Messengers (MSN, Yahoo, Google Talk, SKYPE, ooVoo, IM, AOL, ICQ)
• Financial Information
A single profile can be common among several Membership sites, and also a membership site
can have more than a profile (i.e. many-to-many relation).
Profile Features
Custom fields can be established for a single contact record or for all your records. Simple
data-entry fields, yes/no, multiple choice, formatted phone numbers, email addresses, or
dates. It is very important feature for anyone who likes to customize. Filter contacts into a
mailing list or excel for easy mailing.
Group personal
• Gender
• Height, Weight
• Favorites
• Applications
• Custom
• Custom
• Custom
• Address, City, State, Zip, Country
Group business
• Work
• Business
• Custom
• Address
• City
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• State
• Zip
Group Communication
• Phone #
• Email address
• Chat id's
• Skype
• Cell #
• Custom
• Custom
Group Financial
• Social security
• EIN
• Credit cards
• Debit cards
• Store cards
• Line of credit
• Bank
• Credit union
• Broker
• IRA
• Stocks

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Activity Tracker
The activity tracker tracks all the user activities on the membership site. Such as the user logins to
the membership site, and what pages did he visit there.
This should also log any purchases, as well as errors; in addition it should and should
provide a few custom logs to track.
What are tracked are the time, date, and activity, for reference-purpose.

3.1.3 Download/Activity Reminder

The download reminder is a tool that will inform the user when downloads activity has been
conducted. You can set it to work silently or not. If it is set to work silently it will download the files
without the user permission.
The user can have the option to set the download path. Every membership site will have a folder
and the downloaded files will be stored appropriately. At anytime the user can review performed
downloads.
In addition this feature can also remind the user of pending activities occurring within a
membership. For instance they could have bills due on certain dates. This feature would
Allow them to login and show the amount and the date the bill is due.

3.1.4 Feeds
This feature help our users to maximize the use of downloads and content resources. It will help
updated them with the latest news and opportunities relevant to the resources they hold from their
membership.
This is a feed that should come up from their scheduler. It is a kind of announcer. It will look at the
date they accessed the downloaded files, the software downloaded the products or content and
asked them what they have done with these resources. It will give those options.
• Nothing
• Can't find anything to do with them
• I am working on them
• Wish I Knew
If the answer was one of those the software will offer them suggestions and show them the
relevant feeds that can assist them.
In addition the software will provide them with relevant “leads” that can help them profit
from
the membership they hold or sell these relevant leads for profit to others in their niche.

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3.1.5 Membership Finder
Membership finder is a major feature of the product. It allow the user to identify markets and places
to participate that match there personal and professional needs.
It saves them time as they can quickly find the most up to date and popular membership sites on
the net in the membership finder. It also operates as a viral tool for those who are accepted as JV
partners and have their memberships integrated into the software to be presented as part of the
membership finder.
There should be a hover callout for every membership that gives a short bio-description of the
membership.
For every membership the following information will be stored:
• Name.
• Description
• Establish Date (the date that this membership site were first published)
• Category that this site belongs to.
• URL for the main page (this is our affiliate link so that CCFM can benefit from it).
• Ranking of this site
• Cost of the site,
• Name of owner(s)
• Address of owner
• Telephone number of owner
• Email address of owner
• Cancellation URL for the site

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3.1.6 Coaching Feature
The coaching feature is related to membership category, so for every membership category there
will be a template of questions to be asked of the user, the purpose of those questions is to help the
user understand the nature of the membership site. And once he answers those questions his
answer will be recorded so he can use it to trigger him to create options he may not have thought of
on his/her own.
There will also be the ability to compare the results of the questions across several membership
sites. The answer will appear in a matrix form. The will equipped the user with organized
information focused in a way that will clarify relationship and allow for an informed decision making
experience. Better decisions result in more of what the user exactly wants.
The coaching questions will be composed of 4 types of answers:
• True or False
• Multiple choice
• Essay answers
• Numbers.
Each membership category added to the software by the user will have by default a
questionnaire template that will be assigned to this category. The questionnaires can be
updated via internet from time to time, if and when new membership category was added
online.

3.1.7 Expense Tracker

The expense tracker allows the users to track how much money they spent and gained through the
membership site. I.e. track the Profit Generated from this membership site.
The available options are:
• Transactions
• Analysis

Transactions
Transaction is operations were money goes out or come in to your pocket. For each
transaction you should specify the following:
• Transaction name
• Description
• Date
• Amount
• Income or Expense

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Analysis
The Expense tracker will ask the client to set the budget for this membership site, and will allow the
client to compare the deviation from the budget by subtracting the actual from the earnings. Now
compare against other sites.
The analysis should answer the following:
• Are we making the mark is it above or below.
• Which ones out perform expected budget.
• Which ones fell short?
• Actual spending is documented monthly
• Actual earnings are documented monthly.
• Compare earnings and spending with other sites.
• Difference in ROI for the sites being compared.

Formula's Used
Enquiry Formula
Are we making the Measure profitability= Rate of return = net
mark? income /revenue
Return on Return on Investment = Gain – cost of
Investments Investment (%)

3.1.8 Data Filling Form

The data filling form is a huge form that is grouped in sections, this form will be filled the first time
the user runs the application, and it will be in a wizard form. The filling form is the template for
filling profiles automatically.
The fields are just the same as the fields mentioned in section 3.1.2.6

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3.1.9 Chatting Tool - To be partially implemented in version 1.0
Chat tool is a marketing tool within the CCFM software system. It allows the enterprise level to gain
added exposure and gain access to the members of CCFM. On the other hand it provides those in
CCFM to have direct contact almost like a tele-Seminar with the chat host.
According to our research for this feature we found that using Jabber the Open Source Internet
Messaging Application (server) would be very nice.
We can do one of the following:
• Create our own server and have our own chatting client and server.
• Create our own chat tool and use GoogleTalk server. This way you can also talk to
your GoogleTalk buddies as well as all those of CCFM. And when you want to chat you should
create your own Gmail Account. (I think Google might support us in this feature. And we can
have a space for Google Ads in the chat client and benefit from that).
The way we see the chat module will be as follows:
• There is a chat button on the software; this button opens into a chat module. The
module has a display showing all the members in the site by name.
• It also has a scheduler; When ever the chat host wants to invite a group to chat they
can do so by clicking their chat button on the software.
• For "enterprise members" chat is called "chat host" on other members it is called
"chat".
• Now the chat host may invite immediately all online or schedule in which the chat
software will light up and say see available chat and the time chat will start.
• What should happen in the chat module of the invited is when chats are available it is
lit and when clicked will show a list of available chats. When no chats available it should be
dimmed.
• Once they click on available chat it will give the date and time. If it is within the actual
date and time when they click the chat module it will open group chat, they will
enter their nickname and they may then begin chatting.
• "Voice chat" would be extraordinary. But will do with text chat for now. This may be
scheduled to later version.
• In addition there should be a place above the chat where a clickable banner can sit
that will show any related ad that the chat host wishes to display. No porn or derogatory,
explicit or slanderous stuff will be allowed and will state that explicitly.

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3.1.10 Announcements Tool
In addition there can be an announcement link or tool that can open up when users opens software.
This should be more like Facebook where it is a small window in the software where announcements
can scroll up slowly to let people know what is going on in the CCFM world from its members.
Members should be able to deactivate except for administrative announcements.
The enterprise access plan will have this access as standard. The deluxe should have as standard.
The basic and the pro can use it but only as a paid feature. Hence, "add new feature" link on the
software in the older version.

3.1.11 Graphical User Interface

3.1.12 Data Synchronization

For every client we will create an online database with the client information. The database will hold
a copy of all CCFM data of that particular user, the data will be encrypted. The user will be able to
tell CCFM when to start the synchronization process.
The purpose of this feature is to help users to store their important data on a secure web server. In
case their laptop were stolen or hacked by a virus they can get their information with a click of a
button.

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3.1.13 System Security
The proposed security system will be carried out by two methods:
• MAC Address
• Software serial number
• Ip address (track only – in case of authentication errors)
• Online Activation
Every member will have a username and password and we will be giving him the ability to add 2
PCs, every time the user run the software, the software will check his registration, if it is correct
then the software will open otherwise it won't.
The server will always login the users MAC address and be able to track which computer was used at
a certain date.

4 System Features
Our system has three main functionalities:
• Data Security
• Personal Membership Manager for Users
• Viral integration capability.

4.1 Data Security

We are offering our clients a tool to help them store their critical information in a way that it cannot
be hacked or lost. Their data will be authenticated on a secured online server a stored encrypted
offline in case their laptop or desktop got stolen/hacked/pirated/destroyed they can still get their
data within minutes once they install the application again. This is because the data is authenticated
on a secured online server and stored, encrypted offline.

4.2 My Memberships
The tool will also help the users to store information about their individual membership sites, track
their activities on those sites, and help them to achieve the maximum benefit from those sites.

4.3 Viral Capabilities

For those users who are involved with Marketing on line through the use and ownership of
memberships, we are offering them a tool to help them communicate with their members, and
introduce them new members and help them to send announcements or advertise on our network.

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4.4 User Levels Capabilities
CCFM Software Access Plans Test-Drive Basic Deluxe Enterprise
Direct Browser Access Yes Yes Yes Yes
Manual and Automatic Site login Yes Yes Yes Yes
Multiple Profile Database Yes Yes Yes Yes
Multi-Category Preloaded Membership Database Yes Yes Yes Yes
Unlimited Number of Memberships Stored Yes Yes Yes Yes
Membership Analysis Expense Tracker Yes Yes Yes Yes
Joined "My Membership" List Yes Yes Yes Yes
Special Navigation Function Controls
add, delete, save, edit Yes Yes Yes Yes
Chat* Yes Yes Yes Yes
Membership Auto fill Data function Yes Yes Yes Yes
Membership Finder Yes Yes Yes Yes
Download Reminder/Scheduler Yes Yes Yes
Editable Auto Downloader Yes Yes Yes
Profit Prompts (RSS) Yes Yes Yes
Profit Prompt (RSS and leads) Coaching feature Yes Yes
Chat Tool Yes Yes
Announcer Yes Yes
Email Support Yes Yes Yes Yes
Phone Support

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4.5 What Each User Plan Can Do
CCFM Software Access Plans Test-Drive Basic Deluxe Enterprise
Can add own information to multiple Profiles Yes Yes Yes Yes
Can add site information Yes Yes Yes Yes
Can save own information Yes Yes Yes Yes
Can save multiple site information Yes Yes Yes Yes
Can Click to login page of sites Yes Yes Yes Yes
Can Respond to Chats Yes Yes Yes Yes
Can Save Multiple Profiles Yes Yes Yes Yes
Can Delete Profiles Yes Yes Yes
Can Delete sites Yes Yes Yes
Can auto-login to sites on 1 click* Yes * Yes Yes
check for downloads and site update(button) Yes Yes Yes
Input download date and expected update data Yes Yes Yes
Can categorize memberships Yes Yes Yes
Can browse other than memberships in browser Yes Yes Yes
Can Access Membership Analysis Expense Tracker Yes Yes Yes
Can edit (without deleting) information on site and profile Yes Yes Yes
Can Change default page Yes Yes Yes
Download reminder Yes Yes Yes
Site update reminder can update or not Yes Yes Yes
Can add links and Rebrand Software Yes Yes
Can call in for support
(Year worth of phone support $200 value) Yes Yes
Can initiate chat and invite all users Yes Yes
Can have special offers show in chat Yes Yes
Can access full database Yes Yes

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4.6 Viral Capabilities for Different Levels and Discount Offers
Enterpris
CCFM Software Access Plans Test-Drive Basic Deluxe e
JV Partner Features Yes
Membership Finder Yes Yes Yes Yes
Multi Promotion via built in Joint Venture System Yes Yes Yes Yes
Instant Endorsement Yes Yes Yes
Discount of 40% on enterprise Yes Yes Yes
Discount of 20% on deluxe
3 months access to Pro

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5 Other Requirements
5.1 Non-functional Requirements
This section lists the requirements that don’t map to explicit functions, but rather affects the system
performance or other issues.
• Nostalgic Effect for the GUI/ Marketing High tech like e forum submitter or outlook
• Wizard forms to help users to easily learn and operate the software.
• Shortcuts to be applied as much as possible.
• Client side critical Data should be encrypted.

5.2 System Requirements

Define any system requirements necessary to support the application. These can include the
supported host operating systems and network platforms, configurations, memory, peripherals, and
companion software.
• Windows OS (2000 Server, XP, Vista, 2003 Server)
• 512MB Ram 1mg for Vista
• 50 MB of disk storage
• .NET Frame work 2.0
• Network Card
• Internet Connection available.
PS: those requirements might change according to our progress.

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