PRODUCTREDESIGN

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BOOKCONTENTS
REDESIGN PLAN
FONTS & COLORS
LOGO REDESIGN
PACKAGE REDESIGN
PRODUCT PHOTOGRAPHY
ADVERTISMENT
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Product: VO5
Target Audience: Both genders, but mainly women.
Ages 15-40.
History: VO5 began in 1955, in Culver, CA. Its a part of
the Alberto-Culver corporation, which also manufactures
other beauty products like St. Ives, TREsemme, and
Nexxus. The company was purchased and founded
in 1955 by Leonard H. Lavin. The company Alberto-
Culver specifcally focused on VO5 shampoo and
hairdressing. In 1958, VO5 Hairdressing became the
number one brand in its category and it still holds
that position today. The name VO5 comes from the 5
Vitamin Oils that are included in every product and are
essential for healthy, beautiful hair.
Big Idea: This is a budget-friendly line, so the design
needs to be simple, yet more attractive than it is
now. Since its this kind of a brand, the design isnt
something that is focused on. As the package design
and logo are completely re-done to become sleek,
bold and oraganic, the brand will attract more to buy
it. Once changed, the brand wont only target those
on a budget, but those who are persuaded by visually
appealing products.
REDESIGNPLAN
FONTSCOLORS
I chose these colors because I feel that they can apply
to the age demographic that is being targeted. It gives
a professional feel, as well as a natural one. To sell to
young women and mothers who are tyring to live on
a budget, while still wanting to buy nice things, these
colors will help the customers be attracted to the
different products.
Seafoam Green
Unchanging Green
Cool Grey
Perfect White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
PANTONE: 663 C
HEX: #ffffff
CMYK: 60, 51, 51, 20
RGB: 102, 102, 102
PANTONE: 10 C
HEX: #666666
CMYK: 42, 2, 51, 0
RGB: 153, 204, 153
PANTONE: 345 C
HEX: #99cc99
CMYK: 79, 17, 77, 3
RGB: 51, 153, 102
PANTONE: 7730 C
HEX: #339966
OSWALD
This font will be used as a bold and clean font for some
headers on the shampoo bottles. A different text will be
used to make up the logo, with the same clean idea. Ill
be using it in about 20 pt as a size.
This font will be used as a more elegant and curvy font
for some headers on the shampoo bottles. For example,
this text wil probably be used to write shampoo. Ill be
using it in about 20 pt as a size.
Helvetica
This font is for all the copy. It will be generally located
towards the back of the package design. Of even at
with the extra data of the product.
COLOR SELECTIONS:
FONT SELECTIONS:
Sail
LOGOREDESIGN
The purpose of this logo redesign is to capture our target audiece more effectivily.
It will draw in new customers, as well as look more attractive next to other hair
products. The logo is designed to be in greyscale except for the line, so that the
other words on the bottle also stand out. It also will be placed on a white bottle.
The logo should be place towards the top of the label on every product bottle; about
1/8 of the way down, depending on the bottle size. On an average shampoo bottle,
it should be 1.5 inches down from the top of the label.
The logo needs to be the prominent feature on every product. On an average
shampoo bottle it will be about 1x1.5 inches.
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In Color: In Grayscale:
PACKAGEDESIGN
S H A M P O O
Ingredients: water (aqua, eua),
sodium laureth sulfate, sodium lauryl
sulfate, sodium chloride, fragrance
(parfum), cocamidopropyl, methylce,
disodium edta, hydroxypropyl
chloride, butylhenyl methylproplene,
linalool, hydroxysohexyl 3-cyclohex
aldehyde, benzyl benzoate, glycerin,
citric acid, yellow 10 (ci 47005), blue
1 (ci 42090), polysorbate 20, glycol,
tpheryl acetate, rosmarinus
officinalis (rosemary) extract,
panthenol, cymbopogon, ascorbic
acid, peel extract, biotin.
MADE IN USA
and/or imported
ingredients
Alberto-Culver
Melrose Park, II
vo5haircare.com
Use: Wet hair, lather and rinse
thouroughly. Avoid contact with eyes.
If contact occurs, rinse with water.
10 FL OZ / 295 ml
VO5 has a unique formula with 5
Essential Vitamins that help nourish,
moisturize and hydrate hair, leaving it
looking and feeling thicker, fuller and
simply beautiful.
VO5 HYDRATING SHAMPOO
hydrating
WITH ESSENTIAL VITAMINS
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WITH ESSENTIAL VITAMINS
VITAMIN E, VITAMIN H, VITAMIN C,
VITAMIN B5, VITAMIN B3
PRODUCTPHOTOGRAPHY
I knew that the photography needed to be clean and simple, just like the redesign was. I
decided to keep it basic with this product photography.
It was a process for me to go through to see the old product side-by-side with the new.
That was the point when I realized that a good redesign can be a turning point for any
product. The details are shown and you can see how affective the redesign would be.
Before After
ADVERTISMENT
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This was one of my favorite parts of the entire redesign
process. I had come up with the new idea and executed
it, but then I just had to put this new idea out into the
world.
One of the main places where the target audience of
women would see an ad for a hair care product would be
in fashion, beauty, and home and gardening magazines.
I decided to go with a two-page spread. The top page
being simple with the second page underneath. The 5
is cut out so that only the hair from underneath shows.
When the top page is lifted, it shows the fnal ad revealing
the new and improved product, along with the selling
point of the 5 vitamins.
I knew it was important to get the attention of the target
audiience in a way that hadnt been done before, by any
hair company, but especially by VO5. Since the product
has a new look, so should the ads. They should be sleek
and clean. This gives the product an entire new name
for itself, as now is looks like a product that belongs in a
salon or an expensive hair product store.
The image can be found at saschabreuer.com.
WITH THE VITAMINS YOUR HAIR NEEDS
HAIR PRODUCTS
VISIT VO5HAIRCARE.COM
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