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PPV

PPV stands for pay-per-view advertising, where advertisers pay every time their landing page is viewed in a popup window, as opposed to paying for clicks like in PPC advertising. PPV ads are typically served through adware installed on users' computers. When a user takes an action like searching, a new browser window opens with the advertiser's landing page. Advertisers can bid on keywords or URLs, and their ad will be shown to users who search for or visit those terms. PPV advertising offers limited competition, targeted URL bidding opportunities, and fewer restrictions compared to PPC advertising through networks like Google Ads. Most PPV campaigns cost between $0.45-$0.48 per view. Popular P

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Renegades Rakion
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93 views3 pages

PPV

PPV stands for pay-per-view advertising, where advertisers pay every time their landing page is viewed in a popup window, as opposed to paying for clicks like in PPC advertising. PPV ads are typically served through adware installed on users' computers. When a user takes an action like searching, a new browser window opens with the advertiser's landing page. Advertisers can bid on keywords or URLs, and their ad will be shown to users who search for or visit those terms. PPV advertising offers limited competition, targeted URL bidding opportunities, and fewer restrictions compared to PPC advertising through networks like Google Ads. Most PPV campaigns cost between $0.45-$0.48 per view. Popular P

Uploaded by

Renegades Rakion
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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1) What is PPV

PPV stands for Pay-Per-View. When people hear that they automatically
think its the same thing as CPM (Cost per Thousand mpression!
ad"ertising. ts not# Pay per View means you pay e"ery time your
landing page is "iewed. $lthough that sounds like PPC its different
%ecause to "iew your landing page no one is clicking. &our landing
page is appearing in a popup.
How Does Someone See A PPV Ad?
PPV ads are typically ser"ed as a result of adware %eing installed on a
users computer. f you ad"ertise on a PPV ad network you are
essentially ad"ertising within adware. When the user takes a specific
action within their %rowser' such as searching or going to a ()*' a new
instance of their %rowser opens up with your landing page in it. &ou are
charged e"ery time this happens.
So How Does PPV Work From An Advertisers Perspective?
PPV works similar to $dwords. &ou input a destination ()* and then
you %id on either keywords or ()*s. f you are %idding on the word
+$ffiliate Marketing and the user goes to ,oogle and searches for
+$ffiliate Marketing' a new instance of their %rowser will open and your
landing page will display in front of the window they were using to
perform their search. f they are interested' they continue on your
landing page and hopefully perform the desired action' if not they close
the window.
2) Why Yo Sho!d "se Pay Per View Advertisin#
Pay Per View (PPV! ad"ertising is de"eloping a large fan clu%. Thats
not happening %y accident' either. There are a num%er or reasons to
adore this potentially high-profit means of marketing. *ets e-amine
three of the reasons marketers from multiple niches are falling in lo"e
with PPV.
$imited %ompetition
$t one time' Pay Per Click ad"ertising was the cash cow of the day. t
was possi%le to secure traffic at e-tremely low per click prices and one
could e-perience a staggering return on their ad spend in"estment
with $dwords and other PPC options.
"&$ 'ar#etin#(
PPV ad"ertising allows you to %id on keywords used as part of search
.ueries' much in the same manner as PPC. t also pro"ides an
additional option. &ou can %id on the actual ()*s surfers may opt to
"isit. ts hard to o"erestimate how "alua%le that uni.ue wrinkle can
%e.
&ou can choose to display your offers when people "isit your
competitors sites# &ou can opt to ser"e your ads in ideal situations.
&oure not /ust hoping that you hit upon 0%uying keywords1' you can
actually target real %uying pages.
2mart PPV ad"ertisers make ()* %idding the centerpiece of their
campaigns. They find the right conte-ts in which to present their offers
and %id on those ()*s. The results can %e staggering. When you put
the right offer in the right place' its possi%le to generate ama3ing
outcomes that %eat anything you can hope to imagine with straight
keyword %idding.
$imited &estrictions(
f you"e %een in"ol"ed with PPC ad"ertising' you know how annoying
it can %e to work in a "ery restricti"e en"ironment. Take ,oogles
mega-popular $dwords program' the undisputed king of PPC. The
content of your ads is tightly regulated. &our landing pages are
scrutini3ed and assigned ar%itrary 0.uality scores1 that influence
campaign pricing. They dont like affiliate offers. They dont like %ridge
pages. They wont allow ads in many niches.
PPC isnt like that. &ou can create the offers you want and you dont
need to worry a%out %eing hamstrung %y a serious of unnecessary
regulations and restrictions.
Those are /ust three of the many reasons why many marketers lo"e
PPV. ts a marketing option that pro"ides great potential.
)) What Does PPV %ost?
n most cases it costs .456 7 .48 cents per "iew (depends on niche!.
*) What are the +est PPV networks ?
5.! Traffic"ance
8.! *eadmpact
9.! $d:n ;etwork
f you want detail e-planation a%out PPV' /ust download the document
%elow. t<s a good read and help you start a /ourney with PPV

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