UNIVERSITI TEKNOLOGI MALAYSIA

JABATAN PENDIDIKAN TEKNIKAL DAN KEJURUTERAAN

CONSUMER AND BEHAVIOR
(SPL 3422)
Question number 2:
Using the scales studied in Part 2 of this class, develop a questionnaire to measure
students attitudes toward the instructor in this course.
i. Prepare 5 staments measuring students attitudes via a i!ert scale.
ii. Prepare 5 semantic differential scales to measure students attitudes.
iii. "onduct the stud# to #our fellow students $limits to %& respondents' and report
the findings.
Credi !
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Ti(e$ S#de%/0 )i#de/ !1)rd *e i%/r#"!r i% *i/ "!#r/e (C!%/#2er Be*)3i!r)
Please circle the number provided to show your opinion about the statement given
according to the Likert Scale below.
*trongl# +gree 5
+gree 6
Undecided %
7isagree 2
*trongl# 7isagree 8
8. 9his sub:ect is ver# interesting 4 4 3 2 ,
2. . understand the instruction in ;nglish 4 4 3 2 ,
%. . give full of concentration while lecturer give
instruction.
4 4 3 2 ,
6. . attend earl# in this class 4 4 3 2 ,
5. . alwa#s as! about an# problems related to this
sub:ect.
4 4 3 2 ,
Please tick the Semantic Differential Scale below
S#de%/0 5re5)r)i!% 'e6!re )e%di%7 *e "()//
Plan Unplanned
2
.mportant Unimportant
Useful
;mpt#
Useless
(ull
This subject is very interesting
73.4%
20.0%
6.6%
Agree
Undecided
Disagree
"onsistent .nconsistent
2&- 8i%di%7 )%d di/"#//i!%
2&, S#de%/0 )i#de/ !1)rd *e i%/r#"!r i% /#'9e" C!%/#2er )%d Be*)3i!r
9his part will present the finding and discussion about this stud#. 9he data is
anal#2e manuall# and divided b# following the items. 9he quantifiers such as strongl#
agree, agree, undecided, disagree, and strongl# disagree are simplif# into agree,
undecided, and disagree. 9he findings and discussion are as follows:
2&,&, Ie2 ,$ T*i/ /#'9e" i/ 3er+ i%ere/i%7
8i7#re ,
(rom the anal#sis of the data in (igure 8, <%.6 percent of the respondents stated
that this sub:ect $"onsumer and )ehavior' is ver# interesting, while 2& percent did not
and another =.= percent undecided. .t seems possible that these results are due to relation
between the words >"onsumer and >)ehavior to their real life. 9he# $respondent' also
have !nown as consumer or user that uses things in dail# life. +s a consumer, the#
should !now their rights for ever# items or service that the# bu# or use. *o, the basic
!nowledge about the consumer should e?ist to help their life become more comfortable.
%
I understand the instruction in ng!ish
63.4%
"6.6%
20.0%
Agree
Undecided
Disagree
2&,&2 Ie2 2$ & I #%der/)%d *e i%/r#"i!% i% E%7(i/*
8i7#re 2
(igure 2 shows the percentage of respondents who understand the instruction in
;nglish. *i?t#@three point four percents of the respondents understand the instruction of
this sub:ect that using ;nglish as the deliver# language. 9went# percent of them are not
understand and 8=.= percent undecided. 9his result ma#be e?plained b# the fact that the#
are alread# e?pose to the fundamental ;nglish from primar# school. )esides that,
lecturer use simple ;nglish while give lecture in class. *tudents will then be able to
understand an# phrase that the lecturer use while e?plaining related topic.
6
I give #u!! o# concentration $hi!e !ecturer give
instruction
%0.2%
43.2%
6.6%
Agree
Undecided
Disagree
2&,&3 Ie2 3$ I 7i3e 6#(( !6 "!%"e%r)i!% 1*i(e (e"#rer 7i3e/ i%/r#"i!%
(igure %
9he pie chart reveals that students give full of concentration while lecturer gives
instruction. 9here are 5&. 2 percent respondents give full of concentration while =.=
percent did not. 9he others are undecided where it brings about 6%.2 percent. + possible
e?planation for this might be that the lecturer prepares activit# for students in class. (or
e?ample, the lecturer gave discussion question in groups. )esides that, lecturer has sense
of humor while teaching. .ndirectl#, all these things attract student attention in class.
5
I attend ear!y in the c!ass
70.0%
27.0%
3.0%
Agree
Undecided
Disagree
2&,&4 Ie2 4$ I )e%d e)r(+ i% *i/ "()//
(igure 6
(igure 6 indicates that student earnestness to attend earl# in the class. *event#
percent of the respondents attend earl# in class, % percent did not and 2< percent
undecided. 9he reason for this is due to the students attitude that regularl# comes earl#
in class. .n addition, students are reall# li!e this sub:ect and the# eager coming to class.
9here are small percent of students who coming late in class. 9his is because, the# wa!e
up late in the morning after doing assignment or watching football midnight.
=
I a!$ays as& about any 'rob!e(s re!ated to this
subject
43.0%
43.0%
"4.0%
Agree
Undecided
Disagree
2&,&4 Ie2 4$ I )(1)+/ )/: )'!# )%+ 5r!'(e2/ re()ed ! *i/ /#'9e"
8i7#re 4
9he pie chart above shows respondent attitude towards as!ing problems related to
"onsumer and )ehavior sub:ect. 9here are about 6% percent respondents who are alwa#s
as!ing in class. 9he other 86 percent respondents did not while 6% percents undecided.
"learl# we can see that there are similarities percent between respondents who are alwa#s
as! and undecided. *tudents who are alwa#s as! shows that the# are reall# interest and
focus this sub:ect. 9he# are tr#ing to get more e?planation and elaboration about the
topics.
<
)tudents* 're'aration be#ore attending the c!ass
0
10
20
30
40
50
60
70
1 2 3 4 5
Scale
P
e
r
c
e
n
t
a
g
e

o
f

r
e
s
p
o
n
d
e
n
t
Important -
Unimportant
Useful - useless
Full - mpt!
Plan - Unplaned
"onsistent -
Inconsistent
2&2 S#de%/0 5re5)r)i!% 'e6!re )e%di%7 *e "()//
8i7#re ;
(igure = shows ine graph about students preparation before attending the class.
9he ine graph consist of two variable 2 a?is that are ? and #@a?is. A@a?is is about the
increase scale from 8 till 5. 9he number 8 was refer to good things and increase till the
number 5 as the worst. 9he #@a?is is about the percentage of respondents that answer the
questionnaire.
.n general, it can be seen in the ine graph that the higher percentage of
respondents is at the number 2 scale. 9he percentage for Important is 5% percent, useful
5%.% percent, full 5% percent, plan 5& percent, and consistent is =% percent. + possible
e?planation for this higher percentage is that respondents are ta!e care to their
preparation before attending the class. 9he# agree that preparation is ver# important and
useful to them. .n fact, the# did the earl# plan in preparation before attend the class and
as a sequence, it then help them to gain full of preparation. .n addition, preparation done
B
consistentl# da# b# da# so that respondents are more read# to listen and understand about
what the lecturer e?plain in class.
+s can be seen from the ine graph, the medium number of scale is at %. 9he
percentage for important is =.< percent, useful 2=.= percent, full 2& percent, plan 2%
percent and consistent 8=.< percent. 9his results shows that, respondents still at the
medium in preparing their self before attend the class. 9he# do to get the preparation
eventhough it is important and useful to them. )ecause of that, preparation done in other
wa#s but it is not full# completed. 9he planning before preparation is also done but is not
full# manage and inconsistentl#.
9he ine graph also reveals that there are less students agree that the important of
preparation before attend the class. 9hree point three respondents said it is important, =.=
percent useful, =.= percent full, %.% percent plan and nil for consistent. .t is obvious from
this results that less respondent care about their preparation. (or them, the preparation is
less important and useful. Planned for their preparation is less or not full# manage.
)esides that, it is done less consistent and ma#be onl# on several wee!s. 9his shows
that, there are respondents who are less interested in this sub:ect.
3&- C!%"(#/i!%
9his stud# investigates students attitudes toward the instructor in sub:ect
"onsumer and )ehavior. .n conclude, respondents in % *P- li!e this sub:ect because it is
interesting eventhough the instruction is in ;nglish. 9heir interested shown b# giving full
of concentration and alwa#s as! in class regarding to this topic. )esides that, the# tr# to
come earl# in this class so that ever# points e?plain b# the lecturer understand clearl#.
Cn the other hand, the respondents are alwa#s read# to attend in class. 9his results show
that the respondents in %*P- give positive attitude to this sub:ect and eager to learn more.
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