Sales VP Director Leader in Orange County CA Resume Kieta Fox

KIETA FOX
Laguna Hills, CA 92653

[email protected] 949.413.7335 www.linkedin.com/in/kietafox

SALES DIRECTOR
Develop and lead top performing sales teams to exceed revenue goals

Conscientious Sales Leader and Strategist who is highly regarded for mentoring, coaching and
motivating high performing teams to exceed goals by focusing on consultative solution selling
techniques. Strong record of producing sustainable bottom line results in highly competitive
markets. Expertise in closing high-value, complex sales in major accounts. Consistently exhibits
sense of urgency in addressing critical gaps in performance, product and strategy.
Core competencies include:
Client Retention
Impactful Sales Training
Forecasting |Goal Setting
P&L Management
Developing Tactical Direction
Sustaining Team Productivity
Collaborative and Persuasive
Executive level Presentations
PROFESSIONAL EXPERIENCE

OFFICEMAX / OFFICE DEPOT, Southern CA & NV 2011 - 2014
Leading global provider of office products, services, and solutions
Market Manager, Print and Documents
Hired, trained, coached and inspired team of Strategic and National Account Managers handling
enterprise account sales of print and promotional products to high-yield customers.
Achieved top market in the country, exceeding sales by $1.7M in 2012 and 2013 by recruiting
top candidates, setting clear performance expectations and modeling my personal commitment
to achieving results. I take pride in being someone you can rely upon.
Developed and maintained strong work relationships with key strategic partners, vendors and
customers so they felt like a part of the solution resulting in 99% customer retention.
Maintained 90% of team over 100% of quota year-over-year because I rolled up my sleeves
with them, cared about their development, retained key performers, customized monthly
training programs and facilitated candid coaching sessions to address performance gaps.
Created and implemented strategic selling program resulting in 15 new accounts in one year.
Established goals and objectives that resulted in year over year growth of more than 388%.
G&K SERVICES, Inland Empire, CA 2009 - 2011
Provider of image and safety apparel, uniforms and facility services
District Sales Manager
Drove weekly revenues of rental and direct purchase apparel in national and local accounts.
Managed 2 sales teams in the Inland Empire and San Diego. Recruited, trained, coached and
motivated team to over-achieve targets.
Exceeded direct purchase budget 400% targeting high-yield customers with 4-touch contact
program and value proposition designed to capture customer needs.
Increased rental market share 110% by managing against metrics and KPIs ensuring
profitability.
Fostered collaborative and trusting internal relationships so they felt like a part of our teams
success resulting in 40% increase in lead generation.

KIETA FOX [email protected] Page 2

HEALTHGRADES, Western United States 2008 - 2009
Healthcare ratings and Physician information website
Vice President, Internet Sponsorship and Advertising
Managed revenue growth in 23 western states. Generated new sales of website and hospital
sponsorships and Internet advertising.
Introduced value proposition to hospital marketing and C-suite implementing comprehensive
solutions, generating 11% revenue growth over prior year.
Improved customer retention from 75% to 98% with relationship programs including surveys,
quarterly reviews and focus groups.

RICOH AMERICA CORPORATION, Irvine, CA 2006 - 2008
$2.8B manufacturer of document management technology solutions
Region Healthcare Sales Manager
Penetrated major / national medical accounts for document workflow, managing 8 Healthcare
Strategic Account Managers.
Expanded revenue $10M per year through maintaining a positive culture, reinforcing teamwork,
communicating critical strategy information more effectively and responding rapidly to change.
Grew healthcare sales revenue 366% in 2 years, repeatedly achieving #1 status in country
through reinforcing product understanding, and employing a methodology / standardized
process for approaching new opportunities.

OC PRINTINGSYSTEMS INC., Irvine, CA 2001 - 2006
Global leader in digital document management and delivery technology
Western Region Sales Director / District Sales Manager- Government and Healthcare
Managed 10 District Managers and 60+ employees. Executed talent acquisition, coaching and
development of future leaders. Created P&L and market analyses as well as sales forecasts.
Surpassed $25M in revenue expectations 110-140% consistently by driving strategies for
succeeding in a highly competitive, rapidly changing national marketplace.
Saved nationwide multi-million dollar sales and service contract with customer partnering,
collaborative conversations and strategic positioning against competitor.

EDUCATION

BA, San Diego State University, San Diego, CA
Graduated with honors

PROFESSIONAL DEVELOPMENT

Whos Who Award for Female Executives
Member of National Association of Female Executives
Strategic Selling Course Certification, Konica USA, Los Angeles, CA
Certification in Presentation Skills, Managing Performance, Managing winning work teams,
Leadership, Hiring for success and the sales process, Oc Printing Systems, Windsor, Ct
Neuromarketing, understanding customers buying behavior- HealthGrades, Golden, CO

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KIETA FOX

Laguna Hills, CA 92653

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