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    Coca Cola External Facto Evaluation Matrix (EFE Matrix) : External Strategic Factor Weight Rating Weighted Score Comments

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    Naoman Ch
    Coca Cola conducted an external factor evaluation (EFE) matrix to assess opportunities and threats in its external environment. The EFE matrix assigned weights and ratings to various strategic factors to calculate an overall weighted score of 3.48. This score indicates that Coca Cola is effectively capitalizing on opportunities like its diverse product portfolio and new technology, while also minimizing external threats from health-conscious consumers, lawsuits, and competitors like Pepsi. The EFE matrix is an analysis of Coca Cola's external strategic position.

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    Coca Cola External Facto Evaluation Matrix (EFE Matrix) : External Strategic Factor Weight Rating Weighted Score Comments

    Uploaded by

    Naoman Ch
    565 views3 pages
    Coca Cola conducted an external factor evaluation (EFE) matrix to assess opportunities and threats in its external environment. The EFE matrix assigned weights and ratings to various strategic factors to calculate an overall weighted score of 3.48. This score indicates that Coca Cola is effectively capitalizing on opportunities like its diverse product portfolio and new technology, while also minimizing external threats from health-conscious consumers, lawsuits, and competitors like Pepsi. The EFE matrix is an analysis of Coca Cola's external strategic position.

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    coca cola external factor

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    Coca Cola External Facto

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    Coca Cola conducted an external factor evaluation (EFE) matrix to assess opportunities and threats in its external environment. The EFE matrix assigned weights and ratings to various strategic factors to calculate an overall weighted score of 3.48. This score indicates that Coca Cola is effectively capitalizing on opportunities like its diverse product portfolio and new technology, while also minimizing external threats from health-conscious consumers, lawsuits, and competitors like Pepsi. The EFE matrix is an analysis of Coca Cola's external strategic position.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    565 views3 pages

    Coca Cola External Facto Evaluation Matrix (EFE Matrix) : External Strategic Factor Weight Rating Weighted Score Comments

    Uploaded by

    Naoman Ch
    Coca Cola conducted an external factor evaluation (EFE) matrix to assess opportunities and threats in its external environment. The EFE matrix assigned weights and ratings to various strategic factors to calculate an overall weighted score of 3.48. This score indicates that Coca Cola is effectively capitalizing on opportunities like its diverse product portfolio and new technology, while also minimizing external threats from health-conscious consumers, lawsuits, and competitors like Pepsi. The EFE matrix is an analysis of Coca Cola's external strategic position.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Coca Cola External Facto

    Evaluation Matrix (EFE Matrix)


    External Strategic
    Factor
    Weight Rating Weighted
    Score
    Comments
    OPPORTUNITIES

    Strong and
    diversified product
    0.13 4 0.52 Due to the strong and diversified product
    portfolio the company is not affected by the any
    new invention in the market.
    Packaging 0.08 4 0.32 The arrangements made by the company
    relating to the cola packaging are most
    advantageous for the company for enhancement
    in the whole world.
    The acceptance of
    the new projects in
    the company
    0.03 4 0.12 The acceptance of the new projects in the
    company has been stared in the industrial level
    that increases the demand for the companys
    product.
    New technology 0.14 4 0.56 New technology should be introduced by the
    company in order to improve the performance
    and efficiency of the work.
    Niche market could
    be focused.
    0.05 3 0.15 The company can focus on the niche areas of
    the market that generates and improves the
    sales of the products within the company.
    Advertisement of
    unpopular products
    0.03 2 0.06 There is an opportunity for the coca cola
    company to advertise its product that is not
    much popular among the customers or the
    people and it is beneficial for the company to
    stable their low profit generating products.
    Gap between
    competitors
    0.04 2 0.08 There is the great opportunity for the company
    to overcome the gap between them and their
    competitors.
    Great number of
    successful brands
    0.14 3 0.42 The coca cola company has lots of brands that
    continue and pursue it to the great success.
    THREATS

    Health conscious
    people
    0.04 4 0.16 Although the coca cola company is attaining
    almost about 40 % control over the entire
    beverage market but due to the factor of health
    conscious people attitude the company can be
    affected badly and affects the sales of the
    company.
    The factor of
    lawsuits
    0.06 4 0.24 The factor of lawsuits is also the threat for the
    company that causes decline in the wealth and
    popularity and also affects the sales of the
    company.
    Falters showing the
    unhealthy side of
    the product
    0.09 3 0.27 The success and sales of the coca cola company
    were threaten by the falters showing the
    unhealthy side of the product and also the
    health minister take action as the threat.
    Competitors (Pepsi) 0.07 4 0.28 The major threat for the company is its
    competitor especially Pepsi which is selling
    most similar product same as the coca cola and
    also the various sorts of the branded juices,
    coffee and milk are threat for the company.
    Economical 0.08 3 0.24 Economical changes and impacts are also
    playing adverse role in the success of the
    changes company and the growth that is among the
    sales.
    Increase in demand
    of substitutes.
    0.02 3 0.06 The increase in the demand of the production of
    the non carbonated products like juices and
    nectars etc can affects the growth of the
    company.
    Total Weighted
    Score
    1 3.48 The large numbers of substitutes regarding the
    companys product are also available in the
    market that reduces the demand.
    Conclusion
    Based on the above calculations it has been concluded that the companys
    Total Weighted Score is 3.48 which shows that the company is hugely
    successful in utilizing its opportunities and minimizing the threats around it.

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