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Format of Final Report Marketing Management

This document outlines the format and structure for a final report on marketing management and research. It provides details on 10 total chapters to include in the report: 1) Introduction to the selected topic, 2) Introduction to the selected organization, 3) Implementation in the organization, 4) Conclusion of the report, 5) Recommendations on the report. Each chapter outlines specific subsections to address such as the history, marketing department, product line, mission/vision of the organization, and conclusions. The report aims to examine the effect of a particular element of the marketing mix (e.g. pricing, promotions) through a case study of a company in Pakistan.

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Amanullah Afzal
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255 views2 pages

Format of Final Report Marketing Management

This document outlines the format and structure for a final report on marketing management and research. It provides details on 10 total chapters to include in the report: 1) Introduction to the selected topic, 2) Introduction to the selected organization, 3) Implementation in the organization, 4) Conclusion of the report, 5) Recommendations on the report. Each chapter outlines specific subsections to address such as the history, marketing department, product line, mission/vision of the organization, and conclusions. The report aims to examine the effect of a particular element of the marketing mix (e.g. pricing, promotions) through a case study of a company in Pakistan.

Uploaded by

Amanullah Afzal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Format of Final Report Marketing Management & Research

Topic of Report: Take any P from Marketing Mix i.e.7Ps of Marketing and define them with
the help of company in Pakistan
Topic Making Technique: Effect of pricing on sales: A case study of Pepsi Pakistan
(R!
Effect of Promotions on the sales of the compan": A case study of Dawlance
(R!
Effect of Re#Positioning on the sales: A case study of Dettol
$. Executie !ummary
%. Acknowledgement
&. Preface
'. "ndex
(hapter )um*er + $ ,-ntro.uction to the topic/
$.$! "ntroduction to the selected topic #$or example Pricing%
$.%! &arious pricing techni'ues and their definition and uses from different types of resources
$.&! (hat is the significance of making pricing strategy to any company
$.'! !cope of conducting this study
$.0! )imitations of the study
$.1! *+,ecties of the study #$or example To examine the effect of -------%
$.7! .onclusion of the chapter
(hapter )um*er + % ,-ntro.uction to the selecte. rgani2ation/
%.$! /istory of the *rgani0ation
%.%! *rgan-o-gram
%.&! Marketing Department of the *rgani0ation #A 1rief !ummary%
%.'! /ierarchy of Marketing Department
%.0! Product )ine2 Depth and width of the company
%.1! Mission and &ision of the company
%.7! !(*T Analysis of the company
%.3! .onclusion of the .hapter
(hapter )um*er &: ,-mplementation in the rgani2ation/
&.$! /ow Marketing department make arious strategies
&.%! 3our understanding regarding the strategies company followed for specific P
&.&! &arious adertisement and marketing efforts company do for that particular P
&.'! .onclusion of the chapter
(hapter )um*er ': ,(onclusion of the Report/
'.$! "mportant Points from the a+oe (hapters and their 4escription in detail4
'.%! 5ummary of the (hapter
(hapter )um*er 0: ,Recommen.ations on the Report/
0.$! Points which are not clear from the a+oe (hapters and according to you are -mportant
for the 1etterment of the working in the against of specific P #Marketing Mix% 4
0.%! 5ummary of the (hapter
6ppen.i7
5eferences of the we+sites from where you hae taken your data and isiting card of respectie
Personnel with whom you met for the purpose of completion of the report4
!ummary of the 'uestions which you asked during your meeting with /5 Personnel6s of the
respectie department4

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