Case Studies 2.1.6-2.1.

10
Use this to self assess and prepare
actual businesses for questions
which ask:
For a business you have studied
Amazing
Working
Conditions

- Free Gourmet
Food
- Pool Table,
- Table Tennis
- Computer Games
- Laundry Service
- Free Haircut
- Gym and Swimming


Training and
Development

-Qualifications
paid for
-Lectures at
Google Campus

Good Pay
Google
workers get
paid a fair
wage
Which factor would be
the most successful in
creating a good working
relationship?
2.1.6 Employers/employees
Enterprising:
Workers:
Work in teams
Suggest ideas to improve
Work on new projects
Work flexible hours
Additional Notes
2.1.6 Employers/employees how they operate in enterprising
ways, develop their working relationships and meet their
various rights and responsibilities
Todays workforce must be prepared to be more innovative and
creative to stay ahead of potential competitors.
You will need to be able to:
identify how employees can assist businesses operating in an
enterprising way e.g. suggestion schemes, working on new
projects, being flexible in terms of their job
explain how businesses can be seen to operate in enterprising
ways e.g. taking risks, being innovative in how they operate
(commerce, working practices)
evaluate the possible benefits to businesses of operating in an
enterprising way e.g. Increased market share, increased sales
and profits, improved reputation.

Acting in an enterprising way is only one small part of the
employee/employer relationship.

In addition, you must be able to:
identify what employees expect from employers e.g.
suitable working conditions, contract of employment, equal
opportunities, safe working conditions
identify what employers expect from employees e.g.
punctuality, adherence to procedures, fulfilment of job role,
complying with health and safety procedures
explain the legal framework that employees/employers must
operate within e.g. The Employment Rights Act (1996 or as
amended), The Equality Act (2010 or as amended)
assess how employees and employers develop a good
working relationship e.g. meetings, appraisals, training, good
communication, physical working environment and facilities,
reward schemes such as employee of the month.
You may be asked to give an example of a business you have
studied.
My Revision Notes

2.1.7 Changing Use of ICT
Benefits of Upgrading?
Drawbacks of Upgrading?
Old Trafford Bakery have upgraded their current ICT so that:
What are the:
All sales are made
through an electronic
till this tracks sales
of popular and
unpopular items
The bakery ovens are
digital for accurate
temperatures for
cooking breads and
cakes quality of
products
It has plans to update
the website to
include:
Social Networking
Online Ordering
Accounts used to be done on
paper ledger books.
Now they are done online using
spreadsheets paperless
office / digital record / quick
and efficient
A new bakery oven has been
ordered which requires only
one employee to operate it and
does the job of 3 employees
efficiency / ethical?
Additional Notes
2.1.7 Changing use of ICT in business and
economic activities
Businesses can help themselves become
more efficient by using the latest advances in
technology in both their business and
economic activities.
You will need to be able to:
identify different types of ICT e.g.
personal computers and networks,
spreadsheets, word processing, databases,
internet, e-commerce, email
explain the purpose of ICT in business
activities e.g. to communicate, to produce
spreadsheets to monitor stock levels, to
record customer information
explain the use of ICT in economic
activities e.g. e-commerce for online sales,
accounting software
evaluate the potential benefits/drawbacks
of upgrading ICT provision to a business
e.g. labour-saving benefits, cost-saving
benefits, training of employees, paperless
office, growth of e-commerce.
You may be asked to give an example of a
business you have studied.
My Revision Notes

2.1.8 Uncertainty risk, reward and
change
Technological
Advancement
New Regulation
New Competitor
Change in Economic
Conditions
The year is 2007. Nokia
dominate the mobile phone
market. Apple release their
new Smart Phone: the i-Phone.
The rest is history.
The year is 1997 and Netflix is established
as an online streaming service. By 2013 it
has 33million subscribers.
Blockbuster did not offer this technological
service. Look what happened
The year is 2007 and the UK
Government has decided to ban
smoking inside public areas including
Pubs.
The number of people attending pubs
drops sharply
It is 2007 and the UK
Economy is suffering
along with the rest of
the World.

Additional Notes
2.1.8 Uncertainty risk, reward and change
The environment that businesses operate in is
uncertain, challenging and dynamic. Businesses must
often take risks, for example making changes to their
business practices in order to be rewarded in the long
term.
You will need to be able to:
identify possible reasons why the business
environment is uncertain e.g. changing customer
demands, changes in the economy
explain the ways in which businesses can change
existing business practices in order to be successful
e.g. change of ownership, change of business activity
evaluate the consequences to businesses of not
making changes/taking risks e.g. being left behind
by competitors, losing market share.
You may be asked to give an example of a business
you have studied.
My Revision Notes

2.1.9 Business within society ethics and
sustainability
Against Animal Testing
Every one of our products is animal cruelty free and vegetarian. In fact we were the first international cosmetics brand to be
recognized under the Humane Cosmetics Standard for our Against Animal Testing policy.
For Trading Fairly
We believe in fair trade to such an extent, that over 20 years ago we set up our own fair trade programme, called Community Fair
Trade. We believe this level of commitment to trading fairly is unique in the cosmetics industry. Community Fair Trade now works
with over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build
their futures. Most of our products contain Community Trade ingredients.
Our Five Core Values
The Body Shop is a leader in promoting greater corporate transparency, and we have been a force for positive social and
environmental change through our campaigns around our five core Values: Support Community Fair Trade, Defend Human Rights,
Against Animal Testing, Activate Self-Esteem, and Protect Our Planet.
Our Charitable Foundation
We also have our own charity, The Body Shop Foundation. Launched in 1990 (registered charity no. 802757) we give financial
support to pioneering, frontline organisations that otherwise have little hope of conventional funding. The Foundation's focus is
to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.

"The business of business should not just be about money, it should be about responsibility. It
should be about public good, not private greed. Anita Roddick. Human Rights Activist.
Founder of The Body Shop
www.thebodyshop.co.uk/values/ProtectPlanet.aspx
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Additional Notes
2.1.9 Business within society ethics and
sustainability
Apart from the legal framework within which
businesses must operate, they also need to
be mindful of their ethical responsibility and
the need to be sustainable.
You will need to be able to:
explain the meaning of ethics
explain the ways in which businesses can
be seen to be operating in an ethical manner
- e.g. producing goods that are fit for
purpose, not exploiting workforce/child
labour
evaluate the consequences to businesses
of not operating in an ethical manner e.g.
bad publicity, poor reputation
explain the meaning of sustainability
explain ways in which a business may act in
order to achieve sustainability e.g.
agriculture, fossil fuels.
You may be asked to give an example of a
business you have studied and evaluate
how it can be seen to be operating in an
ethical manner.
My Revision Notes

2.1.10 Use of relevant terms, concepts and
methods
Interest Rates
The reward for having money in the bank
paid by the bank on savings - SAVERS
WANT HIGH INTEREST RATES

The % you have to pay on borrowing
money paid by the borrower to the
bank BORROWERS WANT LOW
INTEREST RATES

Inflation:
General increase in prices over time.
Cost of making products increases
should the business increase the prices or
make less profit?
Unemployment:
Higher unemployment means less money in the economy
from wages. Less overall demand for all products. Sales fall.
Businesses may need to make employees redundant causing
more unemployment.

An increase in employment means more money in the
economy from wages. Overall demand for all products
increases. Sales increase. Businesses may need to expand to
meet demand creating jobs and reducing unemployment.

2.1.10 Use of relevant terms,
concepts and methods
Exchange Rates:
The price one currency can be bought for with another,
e.g. 1 buys you 1.23
If the pound gets stronger then you can buy more euros
for 1, e.g. 1 = 1.30:
S STRONG
P POUND
I IMPORTS
C CHEAP
E EXPORTS
D DEAR (Expensive)
A strong Pound means that imports are
cheaper to buy:
IMPORTS
UK Customers buy from abroad (sales for UK
businesses )
Businesses can buy raw materials cheaper
from abroad (Costs )
EXPORTS
If the business sells abroad then foreign
customers find UK goods expensive (sales
for UK businesses )
Additional Notes
2.1.10 Use of relevant terms, concepts
and methods - to understand business
and economic behaviour
However businesses manage their own
activities, their success will depend on
conditions in the economy as a whole.
These conditions can affect businesses
and how they behave.
You will need to be able to:
identify and describe a number of
economic factors e.g. interest rates,
inflation, exchange rates
evaluate the possible impact of
changes in such economic factors (both
up and down) on business behaviour -
e.g. an increase in interest rates means
increased costs
assess how businesses can react to
such changes in economic factors e.g.
an increase in interest rates may mean
that a business has to look at saving
money in other areas of the business.

My Revision Notes