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    Questionnaire

    Uploaded by

    suradev
    The document is a questionnaire for a survey on buying criteria of cars by Chevrolet consumers in Mangalore. It contains 21 questions regarding respondents' demographics, their Chevrolet car ownership, factors influencing purchase decisions, satisfaction with performance and pricing, recommendation intentions, and preferences on vehicle features. The survey aims to evaluate key purchase considerations to help understand customer needs.

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    Questionnaire

    Uploaded by

    suradev
    378 views3 pages
    The document is a questionnaire for a survey on buying criteria of cars by Chevrolet consumers in Mangalore. It contains 21 questions regarding respondents' demographics, their Chevrolet car ownership, factors influencing purchase decisions, satisfaction with performance and pricing, recommendation intentions, and preferences on vehicle features. The survey aims to evaluate key purchase considerations to help understand customer needs.

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    The document is a questionnaire for a survey on buying criteria of cars by Chevrolet consumers in Mangalore. It contains 21 questions regarding respondents' demographics, their Chevrolet car ownership, factors influencing purchase decisions, satisfaction with performance and pricing, recommendation intentions, and preferences on vehicle features. The survey aims to evaluate key purchase considerations to help understand customer needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    378 views3 pages

    Questionnaire

    Uploaded by

    suradev
    The document is a questionnaire for a survey on buying criteria of cars by Chevrolet consumers in Mangalore. It contains 21 questions regarding respondents' demographics, their Chevrolet car ownership, factors influencing purchase decisions, satisfaction with performance and pricing, recommendation intentions, and preferences on vehicle features. The survey aims to evaluate key purchase considerations to help understand customer needs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Questionnaire

    Respected Sir / Madam


    I, Suradev pursuing my MBA from Sahyadri College Of Engineering And Management, I
    am conducting a survey on To Evaluate the Buying Criteria of cars by consumers of
    Chevrolet Frontline, Mangalore. I kindly solicit your assistance in filling this questionnaire
    which is a part of my project work. I ensure you that the information given by you will be kept
    confidential and used only for academic purpose.
    1. Name :
    2. Age :

    18-24 25-33

    34-42 43 & Above

    3. Gender :

    Male Female

    4. Occupation :

    Public sector employee Private sector employee

    Self-employed Professionals

    Students

    5. Which of the Car of Chevrolet do you own?
    Tavera Beat Captiva Enjoy Cruze
    U-va Optra Spark
    6. Media through which you came to know about Chevrolet Cars?

    TV channels News Paper

    Word of Mouth Others Specify



    T
    7. Scale the factors which would influence your purchasing decision(1 being least and 5 the
    highest)
    Factors 1 2 3 4 5
    Price
    Financing
    Company's past
    financial record

    Brand name
    Word of mouth
    Shape and size
    Technical aspect
    After sale service
    Festival
    season/promotions

    Advertisement
    Any other, please
    specify below

    8. Are you happy with the performance of the car?
    Yes No
    9. How do you feel the price range of the Chevrolet Cars?
    High Value for Money Low
    10. Has the company provided you all the necessary information about the vehicle?
    Yes No

    11. Are the Chevrolet cars suited for Indian Road?
    Yes No
    12. Have you ever been benefitted by any offers given by the company?
    Yes No

    13. Would you recommend about the Chevrolet to other people?
    Yes No
    14. How did you come to know about the Frontline Automobiles?
    News Paper Television Recommendations
    15. What is your opinion about the servicing cost of Frontline Automobiles according to
    you?
    High Reasonable Low

    16. Was there prompt response from the officials or the supervisor at the service station?
    Yes No
    17. What would you look for in your car? Scale your preference1-least, 5-highest
    Factors 1 2 3 4 5
    Space
    Size and
    shape

    Technology
    Brand image
    Interior
    Comfort
    Power
    Fuel
    efficiency

    Any other,
    please
    specify
    below

    18. Would you like to re-purchase the product from Frontline Automobiles?
    Yes No
    19. How satisfied are you with Frontline Automobiles overall?
    Highly Somewhat Not At all Satisfied
    20. Rate according to your car engine preference1-least, 5-highest
    1 2 3 4 5
    Petrol
    Diesel
    LPG
    CNG

    21. Please add your comments:

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