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CHAPTER III
COMPANY PROFILE

Eastern Condiments Pvt Ltd is a flagship company of the Eastern Group.
The Eastern Group was founded by late Mr.M.E. Meeran. By starting a wholesale
provision goods store at a small town in Idukki district, named Adimaly, in 1969,
he paved the foundation for a business empire. It was named as Eastern Trading
Company. As being a milestone in the Eastern groups progress, Eastern Coffee
and Curry Powder established in 1983 as a pioneer in the state to produce packed
curry powders, coffee powder and food products. Eastern Condiments was
established in 1991, as an expanded form of Eastern Coffee and Curry Powder.
Today the company has grown to one among the favourites in India.
Eastern Condiments Pvt. LTD. is a well established name as Keralas largest
manufacturer of condiments and one of the leading brands among South India.
The company exports its products to Saudi Arabia and the United Arab Emirates
for the past few years and now the company exports its products to various parts
of the world like Middle East, the U.K, the U.S.A, Australia, Germany etc.
The production at the initial period was only 100kg per day. In those days,
the process of production was enhanced from grinding to pulverizing and so the
production could also help to preserve the natural taste of the powder. As Eastern
curry powder unit could not meet the increased demand, establishment of Eastern
Condiments with a production capacity of 20 tones a day was a absolutely
necessary. From the initial production capacity of 100kg per day, now it can
produce around 78 tons per day.
The purity and freshness of Eastern Curry Powders made Eastern a
house hold name in India and abroad. Bringing high quality products every day at
affordable prices to the common man for his daily use is the ultimate goal of
Eastern group of companies. Treating the customers with commitment for quality
at the right price in all products is their formula for success. The companys vision
is to be the preferred supplier catering to the basic needs of the mass market by
providing products and services of outstanding value through the adoption of
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global standards and innovative practices. As a turning point in their history,
Eastern Condiments Pvt. Ltd. is now tied up with an American Company named
as MECORMIC. They holds 26% of Easterns share.

3.1 MANAGEMENT
The Eastern group is managed by a team of professional and family
members. Late Mr. M.E. MEERAN was the founder of the company. Mr. Navas
Meeran is the present chairman and Mr.Firoz Meeran is the Managing Director of
the company. In addition to that Mr. S.M. Muhammad and Mr. M.E. Muhammad
hold the board of directors. Mrs. Nabeesa Meeran, wife of late Mr.M.E.Meeran
play a key role behind the continuing success of the Eastern Group.

3.2 EASTERN GROUP OF COMPANIES
Eastern curry powders come from the Eastern group of companies, a group
with diverse interests, and a world leader in Indian spices. Eastern has ventured
into various areas like tyre retreads, mattresses, garments, packaged foods,
mineral water, public school and has many more projects in its dream. The
detailed description of each company is given below;

3.2.1 Eastern curry powder
The company has provided their consumers with consistently high quality
powders and blends. Eastern Condiments operates from two modern factories
situated in the Western Ghats of South India.

Products;
Direct powder
Turmeric powder
Chilli powder
Coriander powder
Black pepper powder
Direct seeds
Mustard
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Cumin
Big Jeera
Meethi
Blended curry powder
Rasam powder
Sambar powder
Pickle powder
Fish masala
Chicken masala
Meat masala
Biriyani masala
Gharam masala
Kabab masala

Pickles
Mango
Tender mango pickle
Ginger
Garlic
Lemon
Dates
Prawn
Mixed vegtable

Outsourced products
Company outsource the manufacturing\procurement of the following
products.
Tamarind
Rice palada
Coconut oil
Gingelly oil
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3.2.2 Eastern Mattresses
Eastern Mattresses Pvt. Ltd. was set up in 1999 to manufacture rubberized
coir mattresses with state of art factory in Thodupuzha. The company is an ISO
9001-2000 certified company and produces world class mattresses. Sunidra, the
popular brand of rubberized coir mattress manufactured by Eastern Mattress Pvt.
Ltd, is slowly growing to be a market leader in the country. Sunidra mattress is
made of rubberized coir sheets that are produced from 100% natural latex without
any added waste. These rubberized coir sheets are air permeable and have natural
breathing qualities, it doesnt cause any allergies and also recyclable.
3.2.3 Eastern Aqua Minerals
Eastern Aqua Minerals was set up in the year 2000, entered the area of
packaged drinking water with state of art plant located in Kalady, Ernakulum dist,
Kerala. Eastern packaged drinking water is all set to quench the thirst of millions
of the people with mineral water of highest purity standards, high quality with
Control 12 8B testing facilities and export supervision. Water drawn from
protected underground source is purified, made bacteria free through multiple
filtrations; UVS packed using advanced technology to meet international
standards so as to maintain its natural properties. The company also produces club
soda from packaged drinking water. Eastern packaged drinking water is also
priced attractively in keeping with Eastern vision of bringing high quality
products to the common man at the right price.
3.2.4 Eastern Treads LTD
Eastern Treads Ltd. is a public company engaged in the manufacturing of
quality procured tread, cushion, bonding gum and black vulcanizing cement. It has
branches all over India and has been showing consistent high performance and
growth. The factory has an annual turnover of 12 crores and it is located in
Onnukal which is about 60 km from Kochi and has a state of the art infrastructural
transport and communication facilities. The company is headed by Mr. Navas M.
Meeran. The company has a processing capacity of 12 tons of cold rubber per day
with nationwide market network. This company is in the service industry for
rethreading tyres and the service plant is located at Vazhakulam. The company
services by rethreading of used tyres on an average basis of 1500 tyres per month.
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3.2.5 Eastern Clothing Company
King Richard, a brand of mens wear from the Eastern clothing company
was setup in 1999. It includes all the new trends of colour combinations, designs,
fashions of shirts and trousers with a view to meet the aspiration of the working
class with a quality ready wear at responsible price in international styles.
Excellent quality and right pricing has become the winning formula of the Eastern
Group. Today Eastern is poised to take on new markets, the world over with
products that meet the highest quality standards. The factory has a production
capacity of more than 15,000 shirts per month. Top quality fabrics are used in the
manufacture of shirts. The brand usually comes out with mostly formals and
casual styles but also makes small numbers of semi casual styles. For the
distribution of King Richard, the company have exclusive outlets all over Kerala
and the company is planning to appoint franchisees as distributors where there are
exclusive showrooms to supply in textiles and multi brand stores in their area of
operations.
3.2.6 Eastern Newton Public School
The Eastern group entered the area of education with the setting up of the
Eastern Newton Public School at Adimali. Eastern Public School ensures high
quality education from kinder garden to primary levels with C.B.S.E syllabus
providing all the residential facilities and highly trained faculties. Mrs. Nabeesa
Meeran is the principal of Eastern Newton Public School.
3.2.7 Eastea Chai Pvt.Ltd
Eastea Chai Private Limited is a Private Company incorporated on 24 March
2010. It is classified as Indian Non-Government Company and is registered at
Registrar of Companies, ROC-Ernakulam. Its authorized share capital is Rs.
500,000 and its paid up capital is Rs. 100,000.

3.3 COMPANY VISION
To be the preferred supplier of products and services of outstanding value,
satisfying the basic needs of the mass market through the adoption of
globally acceptable standards and continuous innovation.
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To be the preferred employer in the industry, by providing a challenging
work environment and adding value to the people through exposure and
shared learning.
To be the preferred business partner of all the stake holders, by providing
them with exemplary benefits and shared growth.
3.4 COMPANY MISSION
To provide good quality goods to the present and prospective customer so
that company can prosper more.
To have continuous availability of product of Eastern so that there shall
not be any shortage of goods in the market.
To give the customers delight that is giving more than what is expected by
the customer.
3.5 COMPETITORS
The company has many competitors in the market since the condiments
industry is a small scale industry. The company faces competition mainly from
three different states like
Kerala - Melam, Nirapara, Priyam, Saras, Brahmins, Double Horse,
Ruchi etc.
Karnataka -M T R
Tamilnadu Shakthi

3.6 FOOD SAFETY MANAGEMENT SYSTEM
Eastern company has established, documented , implemented and
maintained an effective food safety management system and update it when
necessary in accordance with the requirements of the international standard ISO
22000:2005 and HACCP
The company has
Ensured that the food safety hazards that may be reasonable expected to
occur in relation to products within the scope of the system are identified,
evaluated and controlled in such a manner that the product of the
organization do not directly or indirectly, harm the consumer
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Communicated appropriate information throughout the food chain
regarding safety issues related to its products
Communicated information concerning development,implementation and
updation of the food safety management system throughout the
organization to the extent necessary to ensure the food safety required by
this international standard, and
Evaluated periodically and updated whenever necessary the food safety
management system to ensure that the system reflects the organizations
activities and incorporates the most recent information on the food safety
hazards subject to control.

3.7 FOOD SAFETY POLICY
Eastern Condiments Pvt. Ltd is committed to supply safe and hygienic
spice powder, pickles, rice and coffee powder to their customers through control
of food safety hazards in the raw materials using greatest process technology
maintaining hygiene and sanitation conditions, practicing personal hygiene
system to the expectations of their customers by complying with statutory and
regulatory requirement.

3.7.1 Testing facility
Eastern has installed a fully-automated Microbiology-testing lab to ensure
stringent quality in spices and ready-to-eat food products.
ECPL is the first company in India to have such a system.
Tempo Reader detects yeasts and moulds within 48hrs. Eastern is the first
company in India in the spice sector to have this fully-automated in system.
Vitec 2 Compact is used to detect bacteria.
Mini Vidas is an automatic instrument which enables Pathogen screening.
Tecra Unique Plus- The Tecra Unique Plus Salmonella test takes less than 22
hours as compared to traditional methods of Salmonella-screening which takes 5-
6 days.
HPLC is used for Toxin detection, pungency of chilies and Sudan Dye detection.
Gas Chromatograph This equipment analyses pesticide residue count.
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UV Spectrophotometer This determines color value of chilies, cur cumin in
turmeric, and piper in pepper.
NIR Spectrophotometer For Nutrition factor analysis.
ELISA Plate Reader is used for aflatoxin, ochratoxin analysis.
Luminar Pocket Swab Plus Based on the presence of cell component ATO,
Luminator Pocket Swab can estimate microbial count within minutes.
Air Ideal Is used for Environmental Monitoring.

3.8 WAREHOUSE / PRODUCTION CAPACITY
The manufacturing processes are designed to provide consistent quality
and flavor-locked products to retain their flavor and aroma.
Some of the important manufacturing machinery used at ECPL:

Chilly Grinding Mill from Germany (1.5 tons per hour)
Compared with conventional grinders, these machines powder raw materials at
low temperature that keeps the original flavor of chilli intact. This ensures that
consistency and natural colour and product fineness is maintained.

Coriander Grinding Mill from Germany (1 ton per hour)
This machine ensures trouble-free, ultra-fine grinding at low temperatures which
help to keep the original flavor of coriander intact.

Additionally, modern high-quality Impex / BR Pulverizers with a capacity of 2.5
tons per hour are also used for powdering.

For Cleaning
The first-quality raw materials sourced are cleaned, using the latest machinery.
Buhler and Forsberg machine:
This includes de-stoners, aspirators, picking belt and magnetic separators that
ensure raw material free from insect contamination or any other foreign matter.


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3.8.1Warehousing
In addition to the godown for raw material in Theni near Madurai (Tamil Nadu),
Eastern has its own warehouse of 40,000 Sq.ft. for raw materials. A refrigerated
storage facility of 90,000 Sq.ft. to store 3000 MT for chilli from Voltas
Refrigerated Systems is fully functional at Theni.

Apart from this, storage of approx. 10,000 Sq.ft. is available at Adimali (Kerala)
for raw materials and 10,000 Sq.ft. for finished goods. Additional storage facility
of 13,000 Sq. ft. is available at Kalady (Kerala). All warehouses are equipped with
insect and rodent control devices including pheromone traps.

3.9 AWARDS
The Eastern group has won many prestigious awards for its outstanding
performance by Spices Board India for 8 consecutive years from 1998 to 2005.
Late Mr. M.E Meeran, chairman of Eastern group was awarded as the Best
Business Man of The Year by Business Deepika (leading business journal in
Kerala) in 2007 -2008. He was also the award winner of Best Entrepreneur of
The Year by Mangalam Publications. The company has also won the Fact M K K
Nair Memorial Productivity award for the year 1995-96.
The company has got ISO 22000 and the HACCP certification. Eastern was the
first company in India to get ISO 22000 certificate. Every award has been a
stepping stone for achieving greater heights and look forward for higher goals.
3.9.1 Role of ISO 22000 in Eastern Condiments Pvt.Ltd
Eastern is the first company in India and second in Asia to get the ISO 22000
certification issued by Food Cert Netherland and accredited by RvA, the first body
in the world for food safety accreditation. Eastern got ISO 22000 for food safety
in September 2005.
The organization shall ensure the following basic requirements for the
implementation of ISO 22000.
The food safety hazards that may be reasonable expected to occur in
relation to product within the scope of the system are identified evaluated
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and controlled in such a manner that the organization do not directly or
indirectly harm the consumers.
Communicate appropriate information through the food chain regarding
the safety issues related to its products.
Communicate information concerning development, implementation and
updating of food safety.
Evaluate periodically and update.
The ISO gave only the basic documents of the pre-requisite programs and
the company has to work out in its own way for implementing ISO.
The Certification upholds the steps taken by the company to install the
latest infrastructure in every stage of manufacturing as well as logistics.





















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ORGANIZATION CHART








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3.10 DEPARTMENTS IN EASTERN
Human Resource Department
Finance and Accounting department
Production Department
Maintenance
Quality control
Production Planning and control
Marketing Department
Export
IT Department

3.10.1 Human Resource Department

Department Chart





Senior officer H R &
Administration
Asst. Manager
H R Officers
General workers
Vice President
Operations

Senior manager H R
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The Human Resource Department in Eastern Condiments Pvt.Ltd
performs the following activities
Recruitment
Selection
Training and development
Induction and Orientation
Performance appraisal
Salary administration
Grievance redressal

3.10.2 Finance Department

Department Chart


















COMPANY SECRETARY
ASSISTANT MANAGER
SENIIOR OFFICERS
FINANCIAL
CONTROLLER
DEPUTY MANAGER
ASST.GENERAL
MANAGER
DEPUTY MANAGER
TAXATION
SENIOR OFFICERS
BOARD OF DIRECTORS
OFFICERS
OFFICERS
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The total number of workers working under finance department is 22.
The software used in accounting system is Orion system developed by ICICI
INFOTECH. The company is planning to implement INITIAL PUBLIC
OFFERINGS (IPO). The prominent bank of the company is Federal bank,
Adimaly. The department makes monthly ledgers checking for expenses control.

3.10.3 Production Department

Department Chart























Head of production
Senior manager,
Production
Asst. manager M P D
Senior supervisor
Supervisor
Worker
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3.10.4 Marketing Department

Department Chart




























SALES EXECUTIVE
DRIVER
SALES ASSISTANTS
CHAIRMAN
DEPUTY GENERAL
MANAGER, MARKETING
MANAGER
ASSISTANT
MANAGER
SALES ADMINISTRATION
STAFF
SALES OFFICER
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3.10.4.1 Marketing Departments Functions

Developing marketing strategies
Capturing marketing insights
Connecting with dealers & consumers
Building strong brand image
Delivering value to customers
3.10.5 IT Department

Department Chart









IT MANAGER
SENIOR OFFICER
OFFICERS
BOARD OF
DIRECTORS