The document provides details about a mobile app called HUFL App that helps users locate nearby healthy food outlets. It discusses the business model and plan for the app, including the vision to link health and technology, an analysis of the competitive industry, needs of customers, key products and services offered by the app, important suppliers and partners, and business strategies, processes, functionalities and systems involved. The overall goal of the app is to help combat obesity by making it easy for users to find and purchase food from healthy outlets.
The document provides details about a mobile app called HUFL App that helps users locate nearby healthy food outlets. It discusses the business model and plan for the app, including the vision to link health and technology, an analysis of the competitive industry, needs of customers, key products and services offered by the app, important suppliers and partners, and business strategies, processes, functionalities and systems involved. The overall goal of the app is to help combat obesity by making it easy for users to find and purchase food from healthy outlets.
The document provides details about a mobile app called HUFL App that helps users locate nearby healthy food outlets. It discusses the business model and plan for the app, including the vision to link health and technology, an analysis of the competitive industry, needs of customers, key products and services offered by the app, important suppliers and partners, and business strategies, processes, functionalities and systems involved. The overall goal of the app is to help combat obesity by making it easy for users to find and purchase food from healthy outlets.
The document provides details about a mobile app called HUFL App that helps users locate nearby healthy food outlets. It discusses the business model and plan for the app, including the vision to link health and technology, an analysis of the competitive industry, needs of customers, key products and services offered by the app, important suppliers and partners, and business strategies, processes, functionalities and systems involved. The overall goal of the app is to help combat obesity by making it easy for users to find and purchase food from healthy outlets.
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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION 2014
Name Jason Boult NetID Jbou655 Group Number: 169 Website Link: http://infosys1102014fcgroup169.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Kayur Monday 1pm Time Spent on Assignment: 17 hours Word Count: 1489
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2 HUFL APP INTRODUCTION Ever wondered where the nearest healthy food outlet is? The HUFL App will provide you with directions to your nearest healthy food outlet. Most people will tend to go to the first think they think when fast food is mentioned. Carls Jr, McDonalds, the list goes on. But with the use of the HUFL App this will not be a problem. Obesity is one of the highest problems occuring in modern day society (Signal, 2014), with the help of the HUFL App, it will be easier to locate heathly shops and take a step forward to lowering the obeasity rate. With this app there is no excuse in not knowing where shops are. The incentive of earing points and using them on gaining discounts at participating gyms and food outlets is an added bonus. 3. BUSINESS SECTION 3.1 Vision Providing our society with the link between health and everyday technology. 3.2 Industry Analysis: Navigation App Industry Industry: Navigation Application Industry Mobile Phone application software that is developed for small low-power handheld devices such as smart phones. Force: High/Low: Justification: Buyer power: High Mobile phones are a growing industry around the world. There are more and more applications becoming available to customers everyday. There are lots of Apps to choose from although a healthy food locator may be rare but there are other navigation Apps that consumers are able to choose from. This gives it a high buyer price.
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3 (Suter, 2012) Supplier power: Low There are already many app designers and developers out there creating apps similar to this. There are already many services available to consumers especially social media applications thus leaving the supplier power low. (Suter, 2012) Threat of new entrants: High This is high as it is easy to enter the industry of mobile phone applications. To get tho the top and be successful though is much harder due to the large amount of other developers. A special x factor is needed to become notied in this industry (Suter, 2012) Threat of substitutes: High All sorts of content are able to be found in the forms of apps and other forms of content. Such as the internet and traditional newspapers ect. An App is not the only play to source this information but it is not as convenient. (Suter, 2012) Rivalry among existing competitors: High There are a lot of cometitors in the development of applications industry, with the enhancing of technology more and more deveopers enter the market, thus rivalry is high. (Suter, 2012) Overall attractiveness of the industry: In recent times the App development industry has been growing fast. This means that there are many competitors to compete with. Although there are a large amount of developers this does not neccisarily mean that it's a hard
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4 industry to enter into. If an app was developed well targeting a specific audience this reduces the amount of competitors increasing the chances of becoming successful. This may increase profitability in the long run if successful. 3.3 Customers and Thei r Needs Our customer base is pretty simple, catering for people who are genuinely concered about their health and well being. People who want to eat a healthy lifestyle while still getting the satisfation of a convinient simple to use App. Recent research has lead to many news articles ststing that obeasity is a major problem (Morton, 2014). People will be looking for simple subtle ways to change and our App is simple and easy to use. This is targeted to the general everyday, working citizen who want to eat healthily. 3.4 The Product and Service HUFL is a simple to use App that is: Free to download Convinient Multibased platform to download from The services that it offers is: Uses GPS to locate your position in relation to food outlets Locates healthy food outlets Able to hold account information Gain points after purchaces at stores Customise to personal liking (adding favorites, personal information ect) Simple to use 3.5 Suppliers and Partners Supplier/partner 1: Mobile application developers, as we will not be able make it our of thin air, someone will need to create the technology along with mapping services to successfully program the application.
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5 Supplier/partner 2: Healthy food suppliers/promoters, without their support and contribution we would have no place to offer or no rewards to offer in return. The customers will have no where to search for if the healthy food outlets were not registered and located. As we are both using a mutual support scheme where as the operating shops pay us for marketing we are able to offer the application for free to guide the user to the shops direction. This collabriation with healthy living promoting busniesses will be a positive on both the App and the business. 3.6 Strategy: Cost Leadership As we are proving this app for free to begin with, to entice the users to download this app, this will be a low cost strategy. Although most apps on the market these days are below the $2 mark we will provinde it for free as then there is no excuse to have the app. It has been designed with everyday use, for people who are looking to lose weight so it will be a broad market as there are many people searching for the best way to live a healthy life, thus having a broad competitive scope. The overall strategy is therefore Cost Leadership. 3.7 Value Chain Activity: Service After Sale The most important value chain activity for this business is Service After Sale. The level of success is measured by the convinience of this app meaning the customer feed back will provide us with the needed information to release new update and to better our product. Allowing more fucntions and better partnerships with other retailers to broaden the sales aspect. We will be always coming up with updates to fulfill our promise to the customer to locate the desired store. 3.8 Business Processes 3.8.1. STORE LOCATION PROCESS The purpose of this App is to locate the healthy food outlet the customer desires. This is our promise to customers is important so the technology needed would be mapping and GPS such as google maps so the app calculates the fastest
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6 way to get to the destination. This will need to be done automatically within the app and not done manually by the consumer. This offers simplicity as its best as it combines both technology and practicality to complete this task.
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8 3.8.2. CUSTOMER FEEDBACK PROVISI ON PROCESS- The Feed Back Provision Process connects the CRM to the customers. The CRM process when used can benefit the business greatly if used properly. Thus we will always have the feedback option come up every few weeks. HUFL will need to be as its best to work effectively so all the feedback we get back will be needed to make improvements and adjust the app. Feedback provides valuable knowledge of the poitioning of the app which allows for convinience to the user. Negative comments will lead to further questioning to see where improvement is needed.
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10 3.9 Functionalities 3.9.1. USER I NPUT PROCESS The user can have the app find the nearest healthy food store or they can seach for it manually, using current location and GPS HUFL main purpose is to find stores automatically and show the easiest way to take you there with updates to store positions 3.9.2. CUSTOMER SATISFATION FULFI LLMENT PROCESS Recording feedback to ensure updates to fix issues Health point collection, to be spent on discounts at a later date at healthy living promoting outlets. 3.10 Systems
3.10. 1. DATABASE MANAGEMENT SYSTEM This system is accessed by administrators and by the app itself. It contains the accounts and data of all the users along with the specifications of the individual users favorite shop. This allows the app to locate the users favorites efficiently. Along with user based management, all registered food outlets co-ordinates will be saved for faster processing. 3.10. 2. GLOBAL POSI TI ONING SYSTEM HUFL uses Global positioning systems to locate the device in order to effectively find the nearest healthy food outlet or outlet desired by the user. This is done by partners like google or built in maps. Based on the location of the store and the device itself the app will calculate the distance and map the fastest route there. 3.10. 3. CUSTOMER FEEDBACK SYSTEM - It is crucial to find out what the consumers think of our product or else we will not be able to offer improvements. Due to the large amounts of other apps out there it will be hard to create a unique app if this was not done properly. This will insure what we will get an insight into what customers are desireing and when.
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11 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Service After Sale 1. User input process 1. Nearby stores you like to eat at.
2. Acquire location using devices GPS feature.
Database Management System
Global positioning system Enterprise Resource Planning (ERP) Transaction Processing System (TPS)
2. customer Satisfation fulfillment process 1. Satisfied with the product.
2. Customers have rated the App.
Customer Feedback System Customer Relationship Management System (CRM)
Decision Support System
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12 CONCLUSION In conclution, our HUFL app provides a simple to use, hassle free way to locate the nearest healthy food store of your personal preference. This uses GPS and latest mapping technology to locate the devices position and the stores position, calculating the quickest route there. With this product we believe we can help change society in thinking healthy fast food is still an option and that it is not hard to begin a healthy lifestyle. With incentives and partnerships with stores, our product has a lot to offer to future and present health conicous member of society.
REFERENCES
1. Environmental obesity, Dr Louise Signal, http://www.otago.ac.nz/profiles/environmentalobesity.html
2. National Association for Sport and Physical Education. http://www.fitness.gov/resource-center/facts-and-statistics/
3. Figge Suter, 2012, Analysis of the app market based on Michael Porters five competitive forces, http://3xhappiness.com/analysis-of-the-app-market-based-on- michael-porters-five-competitive-forces/
4. Jamie Morton, 2014, The New Zealand Hearald, Gout no worse for the obese study, http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=112587 08
5. Colin Espner, 2014, The Press, We're the biggest losers, http://www.stuff.co.nz/the-press/10077189/We-re-the-biggest-losers
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641