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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name: Rebecca Louise Cole
NetID: 6694787
Group Number: 240
Website Link: http://infosys1102014s1group240.blogspot.co.nz
Tutorial Details:
Tutor: Day: Time:
Kit-Wah Wednesdays 12pm
Time Spent on
Assignment:
26 hours
Word
Count:
1650

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BUSINESS PLAN FOR 1T0:
INTRODUCTION:
The problem we described in D1 is that the average woman takes 16 minutes to choose
their outfit a day (The Telegraph, 2009) and the average man takes 13 minutes to
choose their outfit. (The Telegraph, 2011). This problem affects everyone worldwide;
we dont know what to wear and how to wear our clothes in a timely and efficient way.
This report will show a business model for our industry, the vision we want to portray
as well as the key processes and business plans. BUSINESS SEC
3. 1 Vision:
To create a global premier brand that is sustainable, essential and betters the lives of
people all across the world and helping our customers with the way they look and dress
so they are able to reach their full potential.
3. 2 Industry Analysis: Fashion application industry:
Force: High/Low: Justification:
Buyer power: High There are many other applications that have
similar functions on the market (Indrik, 2010).
Such as Stylebook, which only costs $3.99, this
app organizes the photos you take of your
clothes into categories. (Indrik, 2010). Or stylics,
which allows users to categorize their clothes
into colors. Another app is wishi, which allows
users to upload pictures of clothes from your
closet and share them on social media sites.
(Morel, 14)
Supplier power: Low Supplier power is low because there are lots of
companies that provide the service needed to

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make and create this app. For example, there
are several weather forecast companies, like the
NZ mett service (Mets Service, 2014), or
accuweather in America (Advance Weather,
2014). We would therefore need to find one in
each country so the users can choose where
they live when setting up the app and get
updates of the weather forecast days in advance.
Other suppliers would include graphics
designers, such as app that (AppThat, 2013), or
software testers. These people can be found all
over the world and is not a very specialized
skill; therefore there are many supplier options
for the company to choose from.
Threat of new
entrants:
High Threat of new entrants is high due to the fact
that there are not that many entry barriers to
create an app, such as needing huge amounts of
money. Therefore its fairly easy to enter the
market. Given that there are already so many
products like this on the market, this suggests
that threat of new entrants is high. For example,
there are already at least 25 top fashion apps
with similar functionalities as ours. Such as
pose, chicfeed, stylebook, fashism etc.
(Freemake, 2012).
Threat of substitutes: High There are lots of other substitute products such
as consultant companies who offer personal
wardrobe advice. Its on an individual basis in
which they go to a customers house and sift
through their wardrobe, they help create new

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outfits out of the existing clothes the customer
owns and gives them advice on things they
should buy in the future based on their body
shape and size etc. (Chasing Cait, 2014).
Some shops have in store consultants that offer
wardrobe-consulting advice. They take the
person around the shop and allow them to try
on clothes that they believe will cater to their
body and make them look good (Ladies Fashion
Consultant).
TV shows and books such as Gok Wan or Trinny
and Susannah, which show how to combine
clothes you own and how to wear clothes that
compliment your figure (The official Gok Wan
website, 2013).
Rivalry among
existing competitors:
High Rivalry among existing competitors is high due
to the fact that there are many companies
targeting a wide variety of people that all offer
the same or similar service. Therefore there
would be lots of competition to do with gaining
a competitive edge and keeping up to date with
new trends and technologies. The similar price
ranges also points to an incredibly competitive
industry.
Overall attractiveness of the industry: Not a very desirable industry. There are lots of
other products and services, competition and buyer power is very high.



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3. 3 Customers and Their Needs:
The customers be people who find what they wear an issue and who take pride in their
appearance, the app would need to be able to organize their wardrobe into one place as
well as allowing them to see what the outfit would look like on them. The solution must
be easy to use as well as helping them save time and money (Sakshipost, 2014).
3. 4 The Product and Service:
Our product fulfills customer needs as it has a weather app which allows users to see
what the weather is for certain days in advance which can help them decide if they want
to wear one or two layers. The app also lets them save concepts and outfits to wear later
on as well as storing general items such as t-shirts, shorts etc. The user will take a photo
of themselves to use as a template to drag the clothes onto, this way they can see what
the outfit will look like on them. There is also a social media function in which a user can
share their ideas with friends or family and get them to vote on the outfits they think
are the best. This satisfies customer needs as it does all the things they need the app to
do and it consolidates all the benefits of current apps into one application.
3. 5 Suppliers and Partners:
Suppliers are graphic designers, developers and weather forecasting companies this is
because they help provide software and technology to make the app and keep it
updated. Partners are the Apple App store as well as Google as they promote and help
assist with the purchase of the product.
3. 6 Strategy:
The competitive scope is cost leadership, as we are not aiming to target any niche group,
the issue of people not knowing what to wear and how to manage their clothes appeals
to everyone. Our industry is competitive and there are many other similar products on
the market, therefore we would have to provide a low cost service.
3. 7 Value Chain Activity: Developing the application:
Manufacturing of the product or service is a key value chain activity as it is vital to
ensure that the application meets the requirements of the target audience. It is also very

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important to ensure that it is easy to learn, easy to use on a daily basis and that there
are no bugs that may make it less attractive to use. This relates to the vision strategy
because in order for our app to better the lives of our customers across to globe and
help them reach their full potential it must meet the requirements of our customers and
their needs.



















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3. 8 Business Processes:
Customer service business process:

This business process involves the customer purchasing the app from the app store,
then the app store interacting with the customers previously saved credit card

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transaction details so that they can download the app. After this, the customer can
receive updates for the app.
DEVELOPMENT PROCESS:


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This process involves developing the requirements and specifications of the application
then working with a graphics designer to design the app. The next step is to develop the
app itself, when satisfied that it does all the things it needs to, the next step is to test the
application to make sure there are no problems that prevent it from working or make it
hard for the customer to use. Then to market the app to get a customer base and make
sure the brand is known. Lastly, load the app to the app store for customers to purchase.
3. 9 Functionalities:
A main functionality for the customer service business process is:
1. To make software available for purchase.
2. Receiving updates on the software and application.
Functionality for the development process is:
1. To store and share photos, provide a weather functionality and a social media
sharing section.
2. Accessing credit card information

3. 10 Systems:

3.10.1. Customer enquiry process, this is anything that is wrong with the app and
dealing with a problem the customer cannot fix. This makes sure the customer is happy
with the purchase and function of the app to fulfill their needs.
3.10.2. Weather information system, this is a process that involves getting information
from weather forecasting companies around the world to incorporate into the
application so that customers can plan their outfits based on the temperature.
3.10.3. Sales channel process- Apple App store and Google. This involves the updating
of software to the customers so that they can get extra benefits after the sale. This
involves a sales channel with our company and the app store and Google to
automatically update changes.

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3. 11. Summary Table: Value Chain to Systems:

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Manufacturing
the product or
service
1. Customer
service process
1. To make software available for
purchasing.
2. Receiving updates on the software
and application.
Sales channel process-
Apple App and Google
store.
Customer enquiry
process
Transaction processes

Customer Relationship
Management.
3. Development
process
3. To provide a weather function.





4. Accessing credit card information.
Weather information
system

Customer enquiry
process

Collaboration weather
system.

Customer relationship
management.

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CONCLUSION:
To summarize, this business model has outlined the vision statement, industry
market, customers needs and how our product fulfills these. As well as the
suppliers and partners, the strategy, a value chain activity and the business
processes, its functionalities and the systems this relates to. The value of IT in
this organization is crucial, almost every stage in this process requires
collaboration with IT and would be near impossible to pitch and make the
product without it.
REFERENCES:
BIBLIOGRAPHY:
Advance Weather. (2014). From Accuweather:
http://www.accuweather.com/en/us/advance-nc/27006/weather-
forecast/2096182.
AppThat. (2013). From AppThat: http://www.appthat.co.nz
Chasing Cait. (2014). From Chasing Cait : http://chasingcait.com/personal-
styling/
Freemake. (2012, 7 10). From 5 Best Fashion apps For Your Smartphone:
http://www.freemake.com/blog/5-essential-fashion-apps-for-your-
smartphone/
Indrik, L. (2010, 9 15). Mashable. From 25 iphone Apps for the <obile
Fashionista: http://mashable.com/2010/09/14/best-fashion-apps-iphone/
Ladies Fashion Consultant. (n.d.). From Kirckaldie and Stains Ltd. :
http://kirkcaldies.co.nz/services/fitting-and-fashion-consultants/ladies-
fashion-consultants/
Mets Service. (2014, 5). From Met Service:
http://www.metservice.com/national/home
Morel, F. (14, 5 25). The 5 Best Fashion Apps And Sites To Help You Organize
Your Closet . From HUFF POST STYLE:
http://www.huffingtonpost.com/2013/10/15/best-fashion-app-
sites_n_4053617.html

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Sakshipost. (2014, 01 14). From SEEK FASHION ADVICE THROUGH THESE
MOBILE APPS : http://www.sakshipost.com/index.php/lifestyle/food-
beauty/32961-seek-fashion-advice-through-these-mobile-apps.html
The official Gok Wan website. (2013). From Gok on tv :
http://www.gokwan.com/gok-on-tv/
The Telegraph. (2009, 07 09). From Women spend nearly one year deciding
what to wear: http://www.telegraph.co.uk/news/uknews/5783991/Women-
spend-nearly-one-year-deciding-what-to-wear.html
The Telegraph. (2011, 11 2011). From Men spend more time getting ready than
women, research shows:
http://www.telegraph.co.uk/news/newstopics/howaboutthat/8902503/Men-
spend-more-time-getting-ready-than-women-research-shows.html