This document provides details about a business proposal to create software that converts restaurant menus into Braille format that can be printed. It discusses the vision to provide independence to the blind, analyzes the disability services industry, and outlines the product, customers, processes, and systems involved. Key points include developing software through a testing process, registering customers online, and offering discounts through partnerships to make the solution affordable for restaurants.
This document provides details about a business proposal to create software that converts restaurant menus into Braille format that can be printed. It discusses the vision to provide independence to the blind, analyzes the disability services industry, and outlines the product, customers, processes, and systems involved. Key points include developing software through a testing process, registering customers online, and offering discounts through partnerships to make the solution affordable for restaurants.
This document provides details about a business proposal to create software that converts restaurant menus into Braille format that can be printed. It discusses the vision to provide independence to the blind, analyzes the disability services industry, and outlines the product, customers, processes, and systems involved. Key points include developing software through a testing process, registering customers online, and offering discounts through partnerships to make the solution affordable for restaurants.
This document provides details about a business proposal to create software that converts restaurant menus into Braille format that can be printed. It discusses the vision to provide independence to the blind, analyzes the disability services industry, and outlines the product, customers, processes, and systems involved. Key points include developing software through a testing process, registering customers online, and offering discounts through partnerships to make the solution affordable for restaurants.
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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION 2014
Name Jamahl Su NetID Jsu826 Group Number: 036 Website Link: http://infosys1102014fcgroup036.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Nicholl Monday 2pm Time Spent on Assignment: 17 hours Word Count: 1631
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2 THE BLIND AND THEIR PURSUIT OF INDEPENDENCE INTRODUCTION There are 285 million people around the world who suffer from sight loss. This is a significant proportion of the population and is still a growing issue (Blind population is set to increase in the coming years). The problem also affects us here in New Zealand. Based on a 2006 census there are currently 71,100 people in New Zealand with sight loss, 11,500 of which are fully blind. While there are many methods already in place to make the world more accessible for the blind, such as the international blind language Braille, I feel that more needs to be done to make daily activities and routines. One area where Braille can be used more effectively is the restaurant / caf industry. Blind people need a more efficent way to order from such places, without having to revert to asking staff to physically read everything out on the menu. This is where our solution comes in. Our product is a software that can be installed onto a standard computer, and is able to convert menus into Braille, in a format that can easily be printed from a 3D printer. This will make ordering from cafes and restaurants a much more smoother process for the blind, but for the employees and staff also. 3. BUSINESS SECTION 3.1 Vision Providing vision for those who cant 3.2 Industry Analysis: Disability Services Industry Industry: Disability Services Industry.
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3 Force: High/Low: Justification: Buyer power: Low Buyer Power would be low, as there is not much of a choice in alternatives. Buyers wouldnt have much control as it is a very unique product, and its the only software that provides its service. Supplier power: High Because our product is the only one that actually converts menus into a printable format of Braille, supplier power would be quite high. This is because in the Disability services industry, there are no products that target such a niche area of blind accessibility, and therefore our product would have practically the entire market share. Threat of new entrants: Low In the disablility services industry, blind accessiblity is only a small section. Blind accessibility within cafes and restaurants is an even smaller proportion of that. Because of this the threat of new entrants is quite low, as there isnt much desire to enter such a specific industry. Set up costs would also be high in terms of developing this software, so barriers to entry would be moderate to high. Threat of substitutes: Low Because the only real current alternative to helping blind people order in restaurants is getting the staff to read out the menu for them, the threat of substitutes is quite considerably low. There are other software that are centred
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4 around Braille, but they dont convert menus into a printable format. They only translate text into Braille for people to learn how to use Braille. Rivalry among existing competitors: Low There are no current competitors who aim to achieve this specific goal within the industry, so rivalry levels are low. The competitors in terms of Braille-oriented software dont offer full printable conversions, but rather translations. Overall attractiveness of the industry: Because there are few to no substitutes for this product and it appeals to a niche, but necessary area of the blind community, this is a very attractive industry to get into. Especially considering the disability services industry is such a large industry, and little attention is currently paid to the blind community and their restauring ordering experience. 3.3 Customers and Thei r Needs Our main customers will be managers of various restaurants and caf / diner owners. This is because they will be the ones who purchase and use the software / printer. Although this product is essentially for blind customers, it will provide a great deal of help to the employees. This is because they are able to provide a more efficient service for the blind which can speed up the general ordering process, meaning that more customers are able to get served. It can also help build new customer relationships, as knowledge of this product might give blind people an incentive to attend their caf more often, which can help increase sales. 3.4 The Product and Service This product prodives the service of being able to print out a menu in full braille complete with the bumps and indentations required for Braille to be readable by the blind. This helps Caf / Restaurant employees and staff by fufilling the need of helping serve blind people
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5 faster. It means they are able to provide a braille sheet for blind people to use, and quickly and efficiently update it when they make last minute changes to their menu.
3.5 Suppliers and Partners One of the partners which this product could have is a 3D printer manufacturing firm. This is because our software requires use of a 3D printer in order to print the Braille effectively for proper use. This is a potential partnership because discounts can be offered when the software and printer are purchased together. One of the suppliers could possibly be a tech company of some sort, because our product is software oriented and therefore our resources would be made up of tech related materials, such as program development software. Another good partner could be a Blind charity or organisation, as it they could be a suitable sponsor who could help with funding in the project. 3.6 Strategy: Focused High Cost There is currently no software that is able to do what our product sets out to do. Because of this, a great deal of innovation is required in order to develop this software. This means that the costs for developing this software will be reasonably high. The market we are aiming to appeal to is very specific. In terms of the disability service industry, the area our product caters to is very niche, and because of this we would be competing in a narrow market. The overall strategy is therefore Focused High Cost. 3.7 Value Chain Activity: The most important value chain activity for this business is Technology Development (R&D). This is because our product is not only a software, but the only one of its kind. This means that the most value will added during the development stages of the software. Most of the value from this product comes from tech innovation in the sense that technology is being used to ultimately solve our problem of improving blind accessibility.
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6 3.8 Business Processes 3.8.1. SOFTWARE TESTING PROCESS - This process is essentially the manufacturing process in the sense that the development of the software is a part of it. The software will have to be designed and then eventually tested to see if the translations are correct. A software testing system is set in place in order to ensure our product is functioning properly. SOFTWARE TESTING PROCESS MODEL
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3.8.2. CUSTOMER REGI STRATI ON PROCESS - This process involves the delivery of our software to the cafes and restaurants that are willing to purchase it. Making full use of technology and the internet, the entire transaction and delivery process is done online. This makes it convenient for companies who wish to quickly apply our product to their menu systems. The customers may also provide feedback and send enquiries through our customer database, which they are registered to upon purchasing our software.
CUSTOMER REGISTRATION PROCESS
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8 3.9 Functionalities 3.9.1. SOFTWARE TESTING PROCESS Find errors within the software Test run software 3.9.2. PRODUCT DELIVERY PROCESS Discounts on products of partners Customer service / maintanence (via database) 3.10 Systems
3.10. 1. SOFTWARE TEST SYSTEM - The software test system helps determine if there are any errors / bugs in the program. This is done by performing various test runs on beta versions of the software until all expectations are met. This is to ensure that the software is working at its fullest extent to guarantee it is ready for use the minute a blind customer is ready to order. 3.10. 2. CUSTOMER DATABASE SYSTEM - The customer database system is designed to build customer relationships with the various restaurants and cafes that purchase our product. Its provides a service for the customers through feedback and the answering of any inquiries might have. This helps add value in the sense that our company is able to monitor how well the product is working in making ordering food more efficient for blind customers. 3.10. 3 PRODUCT DISCOUNT SYSTEM. - This system helps make the products vision much more affordable for small caf and restaurants. It does this by offering discounts for 3D printers and braille paper to loyal customers who purchase the software. This helps get more cafes and restaurants on board with the system, which would help increase efficiency in the long run for blind customers. This is another kind of customer service.
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Technology & Development (R&D) 1. Software Testing Process 1. Find errors within software.
2. Test-run software. Software Test System
Structured collaboration System
2. Product Delivery Process 1. Feedback area.
2. Customer service. Customer Database System
Customer Relationship Management System
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10 CONCLUSION In conclusion this product is very much necessary in order to improve accessiblity for the blind. In the disability services industry, blind people ordering in cafes is a niche area, and because of this little attention is currently being paid. Due to this lack of attention, the industry is very attractive for entry simply because of the fact that no one is currently doing anything about it. As stated earlier, the population of blind people is on a steady increase so there is no better time than now to take action in order to make the blind peoples lives more accesible.
REFERENCES
1. Blind Founation New Zealand. (2014). Statistics on Sight Loss. Retrieved from: http://blindfoundation.org.nz/learn/blindness/statistics-on-sight-loss 2. New Zealand Search Engine. (2014). New Zealand Blindness: Blind, Deaf, Vision. Retrieved from: http://www.nzs.com/new-zealand-articles/lifestyle/blindness.html
3. World Health Organization. (2013). Visual Impairment and Blindness. Retrieved from: http://www.who.int/mediacentre/factsheets/fs282/en/
4. American Foundation for the Blind. (2014) Braille Technology. Retrieved from: http://www.afb.org/info/living-with-vision-loss/using-technology/assistive- technology/braille-technology/1235 5. Bar-Cohen, Y. (2009) Electroactive polymers for refreshable Braille Displays Retrieved from: http://spie.org/x37076.xml?ArticleID=x37076
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641