Cunning Consumer provides a food inventory app that helps reduce household food waste. The app tracks expiration dates and provides recipes to use expiring foods. It aims to provide an affordable solution globally given that 1/3 of food is wasted annually. The app industry is competitive with many existing inventory apps, but Cunning Consumer plans to pursue a cost leadership strategy through partnerships.
Cunning Consumer provides a food inventory app that helps reduce household food waste. The app tracks expiration dates and provides recipes to use expiring foods. It aims to provide an affordable solution globally given that 1/3 of food is wasted annually. The app industry is competitive with many existing inventory apps, but Cunning Consumer plans to pursue a cost leadership strategy through partnerships.
Cunning Consumer provides a food inventory app that helps reduce household food waste. The app tracks expiration dates and provides recipes to use expiring foods. It aims to provide an affordable solution globally given that 1/3 of food is wasted annually. The app industry is competitive with many existing inventory apps, but Cunning Consumer plans to pursue a cost leadership strategy through partnerships.
Cunning Consumer provides a food inventory app that helps reduce household food waste. The app tracks expiration dates and provides recipes to use expiring foods. It aims to provide an affordable solution globally given that 1/3 of food is wasted annually. The app industry is competitive with many existing inventory apps, but Cunning Consumer plans to pursue a cost leadership strategy through partnerships.
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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION 2014
Name Daniela Avellaneda NetID dave566 Group Number: 104 Website Link: http://infosys110group104.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Mira Tutor Saturday 12 pm Time Spent on Assignment: 30 hours Word Count: 1.626
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2 CUNNING CONSUMERS INTRODUCTION Currently, wastage is a serious problem facing the global community. One third of the production of food goes to waste every year. Approximately 870,000,000 people are currently hungry, this will be almost double the population that currently lives in United States (Group, 2012). If food wastage is not prevented it could result in even bigger complications for our society such as shortage of resources, economic losses and big impacts on our environment. Cunning Consumer provides an accessible and affordable solution that could help to improve this issue in all households by creating an inventory system that controls the inflow and outflow of food in your fridge or pantry. This system helps householders to avoid wastage by providing the expiry date of each product. 3. BUSINESS SECTION 3.1 Vision To provide society with an affordable and accessible tool that minimizes the households food wastage by providing an app that maintains an inventory and creates enjoyable shopping and cooking experiences. 3.2 Industry Analysis: Food Inventory Application Industry: Food inventory applications. Manual and automatic integrated applications for all types of devices that manage and control the inventory of food. Force: High/Low: Justification: Buyer power: High There are many online applications that provide grocery inventory management for households, some of the most popular are Whaz in your Fridge, Keezeen and Best Before. ( Apartment
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3 Therapy, 2014) Supplier power: Low Programmers are a supplier for this product in New Zealand. According to research completed in 2012 there were more than 16,941 people doing programming jobs and many companies providing this service. ( Careers New New Zealand, 2012) Barcode scanners are a technology wildly used in supermarkets and retailers. Some of the suppliers include Congex (Cognex, 2013), Code (Code Advance Barcode Readers, 2014) and Thomasnet. (Thomas Publishing Company, 2014) Threat of new entrants: High It can be said that creating an application is usually cheap or in some cases free (Lianja Inc, 2014). Also, it can be created by anyone able to use the many software platforms available. Moreover, apart from the consumer guaranties which are implicit in every product or service, there are not many regulations, unlike other industries. Threat of substitutes: Low The highest threat for this product will be people manually recording and keeping an inventory themselves. For example, the American Department of Agriculture states that in a family of four people 20 pounds of food are wasted every month, this is equal to $2,275 annually.( BLOOMBERG L.P, 2013) This shows that not many people do a manually inventory of food at home.
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4 Rivalry among existing competitors: high There are many applications in the industry as it was mentioned above( Apartment Therapy, 2014). Furthermore, this product is cheap suggesting therofore that they compete in price. Overall attractiveness of the industry: The Food inventory application attractiveness is low. This is because the customers have a lot of power, there is a lot of competition within the industry and it is an industry that is easy to get into. 3.3 Customers and their needs We want to target households everywhere because this is an issue currently affecting the whole world. Furthermore, it has been estimated that by 2100 there will be more that 11 million tonnes of waste per day, just in urban areas (The wold Bank Group, 2014). Therefore, if we do not help to prevent this issue there would be terrible consequences for society. 3.4 The Product and Service This product creates an online inventory monitoring system that updates daily and keeps a record of the products people store in their pantry or fridge. It also provides the customers with basic information that will help them to make decisions such as what to consume and how much of each product to buy in order to avoid wasting products. Moreover, this product will provide consumers with possible recipes to use products that are about to expire.
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5 3.5 Suppliers and Partners Manufacturers of portable CDV scanners will be a potential supplier as they will provide us with the appropriate scan reader. An example of these suppliers is Congex (Cognex, 2013). Programmers are other suppliers as they will develop and mantain the application. For example, Accegile Software (Accegile Software Inc, 2011)and AJACOM (Ajacom INC., 2002) Food provider companies that advertise products in the application are potential partners. Examples of these are Maggi and Budget. Other potential partners are supermarkets such as Countdown and New World. These companies will provide us with the barcodes in exchange for some advertising throughout the application. 3.6 Strategy: Cost Leadership We aim to take our product globally because this problem is not just affecting New Zealand households but also those all around the world. We aim to compete with low prices as because this is a problem for everyone, it is important for it to be an affordable solution for all. This will be implemented by creating collaborative partnerships with food brands and supermarkets, as well as using technology such as bluetooth and online applications in order to reduce costs. 3.7 Value Chain Acti vi ty: Technology and (R&D) As this product focusses heavily on using technology we will constantly try to improve our systems and databases that we have in the business to make sure we dont have redundant data. It is necessary to develop technology so that the product can provide an accurate record of product and continuously update to the mass database. Furthermore, to create an enjoyable shopping and cooking experience, it is necesary to focus on the features and design of the product, the information delivery and making the product personalised to the customer needs.
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6 3.8 Business Processes
3.8.1 MASS DATABASE IMPROVEMENT PROCESS This process will be constantly improved and enhanced to ensure the systems that manage the database and the information that is input by the customer into the system is accurate. This will therefore ensure the elimination of duplication and redundant data, using technology developments as a way of effectively maintaining the mass database.
Start Multiple Inputs from customers Record in a daily waiting List Match input against Existing Products Eliminate Check Information Input Upload in the Mass Data base Correct Mistakes Maintenance Department If Already Existing If New If Correct If Incorrect Upload in the Mass Data base
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7 3.8.2. REDESIGNING THE APPLICATION IMPROVEMENT PROCESS This process redesigns the application and its features in order to create an enjoyable shopping and cooking experience. This is achieved by researching the customer, creating a mock appli cation, testing it multiple times and then creating the new version of the application.
Start Receive feed back Find Patterns and needs Analyze specific requirements Brainstorm different Solutions Chose the most appropriated solution Test the Application in a focus Group Implement changes into application
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3.9 Functionalities 3.9.1. MASS DATABASE ENHANCEMENT PROCESS To re-enhance and correct any incorrect uploaded information Eliminate any duplicates to ensure the accuracy of the data.
3.9.2. APPLICATION IMPROVEMENT PROCESS To collect feedback from the customer and analyze the information Creates prototypes to be used in the improvement of features.
3.10 Systems
3.10.1. DUPLICATION ANALYSIS SYSTEM This software sytem will be used within the maintenance department , it will help the employees to decide whether the products uploaded by the customer have already been saved into the database by following specific procedures to determine similarity. 3.10.2. PROTOTYPE APPLICATION TESTING SYSTEM This system creates a prototype application to be tested by a select group, this will help to improve and design both current and new features. This will ensure an enjoyable shopping and cooking experience for the consumer. 3.10.3. CUSTOMER ANALYSIS FULFILMENT SYSTEM This system is designed to capture the feedback of the customer and analyze their patterns and needs, this can be acheived through surveys and analysis of data. Helping to improve technology to provide a quality personalised service.
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9 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Technology 1. Mass Database Improvement Process
To re-enhance and correct any incorrect uploaded information Eliminate any duplicates to ensure the accuracy of the data.
Duplication Analysis System Prototype Application Testing System Decision Support system Transactional system 2. Redesigning the Application Improvement Process To collect feedback from the customer and analyze the information Creates prototypes to be used in the improvement of features.
Prototype Application Testing System Customer Analysis Fulfilment System
Transactional system
Customer Relationship Management System
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10 CONCLUSION It can be said that this product has the ability to greatly benefit not just the immediate community, but everyone around the world. This will be acheived by providing an affortable tool that aims to solve food wastage, which is a serious problem faced by the current global environment. Together if we make an effort to decrease this problem, we can reverse the damage that is already starting to show. This product will make it so much easier to help the global environment simply by inputing a few details into the system making you realise the effects of household food waste while also simplifying the shopping and cooking experience through the well thought out systems in this product.
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11 REFERENCES Apartment Therapy. (2014). What is in your Fridge? 6 Apps to help you Manage the refrigerator. Retrieved from Apartment Therapy: http://www.apartmenttherapy.com/whats-for-dinner-6-fridge- management-apps-weekly-smartphone-app-roundup-189441 BLOOMBERG L.P. (2013, January 10). Living in the United States of Food Waste. Retrieved from BloombergBusinessweek: http://www.businessweek.com/articles/2013-01-10/living-in-the-united- states-of-food-waste Careers New New Zealand. (2012). Programmer. Retrieved from Careers New Zealand: http://www.careers.govt.nz/jobs/information-technology/programmer/ Accegile Software Inc. (2011). Offshore Development Sytem . Retrieved from Accegile Software: http://www.accegile.com/?referrer5=google&_kk=custom%20software%20programming&_kt= Ajacom INC. (2002). AJACOM. Retrieved from http://www.ajacom.com/Domain/Home/Index.aspx Code Advance Barcode Readers. (2014). Bar code readers. Retrieved from Code : http://www.codecorp.com/ Cognex. (2013). Cognex USB. Retrieved from Congnex: http://www.cognex.com/barcode-scanner- readers.aspx?pageid=11541&langtype=1034 Group, W.-M. (2012). Countries in the world . Retrieved from Woldatlas: http://www.worldatlas.com/aatlas/populations/ctypopls.htm Lianja Inc. (2014). Lianja App Builder . Retrieved from Lianja: http://www.lianja.com/overview/lianja-app- builder?gclid=CJKd5fD3p74CFYeVvQod9xgAQw The wold Bank Group. (2014, October 31). Global waste on pace to triple by 2100. Retrieved from The world Bank : http://www.worldbank.org/en/news/feature/2013/10/30/global-waste-on-pace-to-triple Thomas Publishing Company. (2014, May 21). Barcode Scanners Suppliers . Retrieved from ThomasNet.com: http://www.thomasnet.com/products/barcode-scanners-71275200-1.html
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641