ASSIGNMENT

On
Business Plan
Of product development
Date of Submission: 05/05/2014

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BUSINESS PLAN
{ \
GLOBE NET !I"I MA#$
Prepared %&'
Serial Name I(
1
)*ALI( AMIN +,-.
2
!ALEE( NIA/ +01,

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Page 4 of 28

Page 5 of 28
Ta%le of 2ontents
Serial Subject Co-subject Pag
e
. Executive Summary 03
1.1 Mission 04
1.2 Keys to Success 04
1.3 Objectives 04
3 Company Summary 05
2.1 Co!any O"ners#i! 05
2.2 Start-u! Suary 05
- Service 0$
0 Market Analysis Summary 0%
4.1 Mar&et Segentation 0%
4.2 'arget Mar&et Segent Strategy 0(
4.3 Service )usiness *nalysis 0(
4.3.1 Co!etition an+ )uying Patterns 10
+ Strategy and mplementation
Summary
10
5.1 Co!etitive ,+ge 10
5.2 Mar&eting Strategy 11
5.3 Sales Strategy 11
5.3.1 Sales -orecast 11
5.4 Milestones 13
, !e" #lan Summary 14
..1 /ebsite Mar&eting Strategy 14
..2 0evelo!ent 1e2uireents 14
4 Management Summary 14
$.1 Personnel Plan 15
5 $inancial #lan 15
%.1 )rea&-even *nalysis 15
%.2 Projecte+ Pro3it an+ 4oss 1.
%.3 Projecte+ Cas# -lo" 1(
%.4 Projecte+ )alance S#eet 20
%.5 )usiness 1atios 21
1 Appendix 23

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E6ecutive Summar&
5lobe 6et /ireless )roa+ban+ is an innovative start-u! co!any t#at !rovi+es "ireless broa+ban+ internet
connections to several 7slaaba+ Metro!olitan *reas. 8tili9ing /i-M*: tec#nology an+ !ro!rietary
antennas an+ re!eaters; 5lobe 6et "ill be able to serve a larger area "it# broa+ban+ 7nternet connections.
<5lobe 6et "as been 3oun+e+ by K=/ grou! o3 in+ustry 4t+> K#ali+ /it# ))* an un+ergra+uate
business anageent at city university o3 science an+ in3oration tec#nology #as goo+ anagerial s&ills;
/alee+ #as t#e s&ills to e?ecute on t#is "ell-researc#e+ business !lan. /alee+ s!ent t"o years in t#e
P'C4; "#ic# gave #i not only an incre+ible an+ reasonable boost in con3i+ence to acco!lis# a business
venture; but also !rovi+e+ #i "it# soli+ !roject anageent s&ills an+ e?!erience.@
'#e ar&et 3or "ireless broa+ban+ 7nternet connections in Pa&istan is ne" but is "i+ely o!en 0ean+ 3or
tra+itional broa+ban+ connections is sur!assing conservative 3orecasts. '#e "ireless ar&et is even ore
e?citing +ue to t#e signi3icantly lo"er costs nee+e+ in ters o3 +elivery in3rastructure. *s 5lobe 6etAs
custoer base gro"s; costs +ecrease t#roug# scales o3 econoy; creating an even ore co!elling
arguent 3or 5lobe 6etAs e?istence.
5lobe 6et #as targete+ t#ree +istinct grou!s. '#e 3irst is students; a ar&et segent t#at uses t#e 7nternet
t#e ost an+ also #ave #ig# e?!ectations regar+ing t#e s!ee+ o3 t#e connection. '#e secon+ grou! is
professionals; !eo!le "it# +is!osable incoe; not a lot o3 e?cessive tie on t#eir #an+s; an+ a grou! t#at
uses t#e 7nternet a 3air aount; bot# !ersonally as "ell as !ro3essionally. '#e last grou! t#at "ill be
targete+ is tec7ies. '#is grou! is t#e early a+o!ters o3 any ty!e o3 tec#nology an+ s!en+ incre+ible aounts
o3 tie ierse+ in 7nternet tec#nology.
5lobe 6et is a co!elling business conce!t t#at leverages a+vances in tec#nology an+ !ro!rietary tools to
o33er a ar&et nee+ at belo" ar&et !rices. 7n a++ition to earning great argins "it# lo" in3rastructure
costs; argins increase as t#e custoer base increases. '#e business "ill earn o+est !ro3its in year t"o;
increasing e?!onentially in
year t#ree. 6et !ro3it is
3orecaste+ to be coensurate in
years t"o an+ t#ree.
.8. Mission
7t is 5lobe 6et /irelessBs
ission to !rovi+e 3ast;
"ireless 7nternet access at a

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reasonable !rice. '#e ost i!ortant t#ing to reeber is t#at every custoer ust be satis3ie+ "it# our
services.
.83 )e&s to Success
Practice +isci!line+ gro"t#.
1eac# !ro3itability by year t"o.
,nsure t#at t#e custoerBs nee+s are et an+ aintain a (0C custoer retention ratio.
.8- O%9ectives
Provi+e; 3ast; reliable; "ireless 7nternet access.
'reat custoers "it# t#e u!ost res!ect.
)ecoe !ro3itable "it#in t"o years.
2ompan& Summar&
5lobe 6et /ireless "ill be 3ore+ in 2014 to o33er an ine?!ensive; "ireless broa+ban+ 7nternet connection
to co!ete "it# 0S4 or cable o33erings. 8sing /i-M*: tec#nology; it is ine?!ensive to set u! a
neig#bor#oo+ net"or&. '#e co!any "as 3oun+e+ by K#ali+. K#ali+ "ill rely on outsi+e investors 3or t#e
necessary start-u! costs.
38. 2ompan& O:ners7ip
5lobe 6et )roa+ban+ /ireless is a /i-6,' )0 Pvt. 4t+. co!any "it# K#ali+ *in as t#e !rinci!al an+
ajority o"ner.

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383 Start;up Summar&
,2ui!ent t#at "ill be nee+e+ is as 3ollo"s>
'#ree co!uter "or&stationsD
/ireless access !ointD
-ive re!eatersD
-ive antennasD
*ssorte+ o33ice e2ui!ent an+ su!!lies.
Start;up "undin<
Start-u! ,?!enses to -un+ E(;500
Start-u! *ssets to -un+ E.0;500
'otal -un+ing 1e2uire+ E$0;000
*ssets
6on-cas# *ssets 3ro Start-u! E5;000
Cas# 1e2uireents 3ro Start-u! E55;500
*++itional Cas# 1aise+ E0
Cas# )alance on Starting 0ate E55;500
'otal *ssets E.0;500
4iabilities an+ Ca!ital

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4iabilities
Current )orro"ing E0
4ong-ter 4iabilities E0
*ccounts Payable FOutstan+ing )illsG E0
Ot#er Current 4iabilities Finterest-3reeG E0
'otal 4iabilities E0
Ca!ital
Planne+ 7nvestent
7nvestor 1 E15;000
7nvestor 2 E55;000
*++itional 7nvestent 1e2uireent E0
'otal Planne+ 7nvestent E$0;000
4oss at Start-u! FStart-u! ,?!ensesG FE(;500G
'otal Ca!ital E.0;500
'otal Ca!ital an+ 4iabilities E.0;500
'otal -un+ing E$0;000
Start;up
1e2uireents
Start-u! ,?!enses
4egal E2;000
Stationery etc. E100
Consultants E1;000
7nsurance E200
1ent E200
1esearc# an+ 0evelo!ent E1;000
,?!ense+ ,2ui!ent E5;000
'otal Start-u! ,?!enses E(;500
Start-u! *ssets
Cas# 1e2uire+ E55;500

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Ot#er Current *ssets E0
4ong-ter *ssets E5;000
'otal *ssets E.0;500
'otal 1e2uireents E$0;000
Services
5lobe 6et o33ers "ireless broa+ban+ 7nternet access. '#e service is 0S4 s!ee+ "it# custoers only
nee+ing a /i-M*: car+Ho+e an+ to live "it#in range o3 t#e signal "#ic# covers a t#irty bloc& ra+ius
currently. '#ere are !lans to enlarge t#e coverage area as ore custoers sign u!.
/i-M*: tec#nology is base+ o33 o3 2.4 MI9 s!ectru "ireless transissions. 8sing t#e sae "ave
lengt#s t#at soe cor+less !#ones use; t#e 7nternet signals are broa+caste+ out t#roug# t#e neig#bor#oo+.
/it# t#e su!!lie+ !ass"or+ an+ a /i-M*: receiver in eac# custoerBs co!uter; custoers "ill #ave 3ast;
"ireless 7nternet connections.
Mar=et Anal&sis Summar&
/it#in t#e last t#ree years t#ere #as been a !roli3eration o3 broa+ban+ 7nternet connections. /it# so any
!eo!le enjoying 3ast connections at "or&; t#ey are no longer "illing to +eal "it# a +ial-u! connection at
#oe. /it# t#e a+vent o3 /i-M*: tec#nology; custoers can no" enjoy a 3ast connection "it#out #aving
to lay e?!ensive cables since t#e signal is sent via ra+io "aves. '#e targete+ ar&et segents are> stu+ents;
!ro3essionals; tec#ies.
08. Mar=et Se<mentation
'#e ar&et can be segente+ into t#ree +istinct grou!s>
Students' t#ese are !eo!le currently in aca+eia an+ are accustoe+ to 3ast connections an+ are
"illing to !ay 3or it. '#is grou! uses t#e 7nternet t#e ost; "#et#er t#ey are tra+ing MP3s or
+o"nloa+ing vi+eos.
Professionals' t#is grou! con+ucts a 3air aount o3 business over t#e 7nternet; "#et#er ban&ing; e-
coerce; or counications.

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Tec7ies' t#is grou! ebraces tec#nology as t#ey enjoy c#allenging t#eselves "it# tec#nology an+
t#e co!le?ity it brings.
Ot#er t#an t#e stu+ents; 5lobe6etB custoers are 3airly a33luent F#ouse#ol+ incoe o3 JE50;000G an+ s!en+
t#eir oney on tec#nology o33erings; "#et#er it is +igital cable; cellular service; or broa+ban+ 7nternet
connections. '#e target custoers are also generally "ell e+ucate+ "it# .5C #aving a college +egree an+
20C #aving a gra+uate +egree. Cobining several +eogra!#ic 3actors; 5lobe 6et arrives at t#e 3ollo"ing
!riary custoer !ro3ile>
S!en+s 10 #ours a "ee& on t#e 7nternet a"ay 3ro #oe.
Ias !urc#ase+ soet#ing 3ro a "ebsite at least once "it#in t#e last t"o ont#s.
,+ucate+ "it# at least soe course "or& 3or an un+ergra+uate +egree.
Iouse#ol+ incoe o3 at least E50;000.
Mar&et *nalysis FPieG
7 St u+ent s
7 Pro3essi onal s @ 'ec#i es
Mar=et Anal&sis
Kear 1 Kear 2 Kear 3 Kear 4 Kear 5
Potential
Custoers
5ro"t
#
C*51
Stu+ents (C 54;000 5%;%.0 .4;15$ .(;(31 $.;225 (.00C
Pro3essionals %C 34;000 3.;$20 3(;.5% 42;%31 4.;25$ %.00C
'ec#ies 11C 10;000 11;100 12;321 13;.$. 15;1%0 11.00
C
'otal %.%$C (%;000 10.;.%
0
11.;13
.
12.;43
%
13$;..
2
%.%$C

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L
083 Tar<et Mar=et Se<ment Strate<&
5lobe 6et #as c#osen t#e t#ree a3oreentione+ target ar&ets +ue to t#eir a+o!tion o3 broa+ban+ 7nternet
tec#nology. 7t is t#ese t#ree grou!s t#at are ost li&ely to use a 3ast connection an+ t#e ost "illing to !ay
a !reiu 3or t#e connection.
08- Service Business Anal&sis
'#ere are t#ree ain !artici!ants "it#in t#e consuer broa+ban+ 7nternet ar&et.
(SL >di<ital su%scri%er line?8 * connection t#at utili9es t#e co!!er !#one lines as t#e et#o+ o3
transission.
2a%le8 * connection t#at uses cable 'M "iring 3or transission.
Satellite connections8 '#ese use satellites; in orbit to !rovi+e NcableN 'M as "ell as 7nternet
connections to resi+ential an+ reote consuers.
08-8. 2ompetition and Bu&in< Patterns
*s entione+ in t#e !revious section; 0S4; cable; an+ satellite access are t#e co!etitors in t#e broa+ban+
ar&et. Consuer buying !atterns are base+ on t"o 3actors>
Availa%ilit&' not every ty!e o3 broa+ban+ connection is available to every consuer. Consuers
o3ten !ic& service !rovi+ers base+ on "#at is available to t#e.
2onvenience' t#is is o3ten base+ on "#ere t#e outlet cor+s are base+ in t#e #ouse; "#et#er t#e
co!uter "ill be locate+ closer to t#e cable 'M or nearer to a !#one jac&.
Strate<& and Implementation Summar&
Si!ly !ut; 5lobe 6etB strategy is to o33er a service; +ean+e+ by custoers; at a !rice t#at un+ercuts t#e
co!etition. '#is "ill be acco!lis#e+; not by acce!ting belo"-ar&et argins; but by leveraging
tec#nology; to #el! +rive 5lobe 6etB costs +o"n. *"areness regar+ing 5lobe 6etB services "ill be
generate+ e33ectively an+ ine?!ensively to t#e s!eci3ic target segents t#at 5lobe6et #as 3ocuse+ on.

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+8. 2ompetitive Ed<e
5lobe 6etB co!etitive e+ge is t#e e33ective an+ e33icient use o3 /i-M*: tec#nology. /i-M*:; "#ile a
3airly recent tec#nology; #as been a+o!te+ by several +i33erent service !rovi+ers as "ell as use+ 3or #oe-
base+ net"or&s. /#at !rovi+es 5lobe 6et "it# a co!etitive e+ge is its e33icient use o3 t#e tec#nology.
5lobe 6et #as +evelo!e+ a !ro!rietary antenna t#at allo"s 3or signal transission over great +istances "it#
less signal loss. *++itionally; 5lobe 6et #as signi3icantly re+uce+ a+inistrative costs by #aving ost
a+inistrative activities li&e ar&eting; sales; an+ service +etails a+inistere+ via t#e 7nternet.
Mar=etin< Strate<&
*s t#e nae i!lies; 5lobe 6et "ill be using a 5lobe 6et a!!roac# to +evelo!ing a"areness o3 t#e o33ere+
services. 5lobe 6et "ill a+o!t a ulti- !ronge+ ar&eting a!!roac#>
Advertisin<@postin<s "it# local retailers an+ coercial businesses. '#is "ill !rovi+e 5lobe 6et
"it# great visibility in t#e e?act counity t#at it o!erates in.
Mailin<s8 5lobe 6et "ill a+o!t a targete+ ailing ca!aign to local resi+ents.
!e%site8 5lobe 6et "ill leverage its "ebsite as a co!re#ensive an+ e33icient source o3
ar&etingHsales in3oration.
Sales Strate<&
'#e sales strategy t#at 5lobe 6et "ill a+o!t is base+ on +evelo!ing an a"areness o3 5lobe 6etB service as a
viable alternative to Cable an+ 0S4 "it#in t#e counity. '#e essage use+ "ill be t#at you can receive
broa+ban+ s!ee+ connections to your co!uter; "#erever it ay be; even your la!to! on your 3ront la"n;
at a !rice t#at is a 3raction o3 t#e current co!etitorsB. '#is "ill be +one "it# targete+ a+vertising "it# local
retailHcoercial establis#ents in t#e area. *++itionally; 5lobe 6et "ill rely on ailings to get t#e "or+
out. 4astly; 5lobe 6et "ill #ave a "ebsite 3or ar&eting; sales; an+ a+inistrative !ur!oses.
+8-8. Sales "orecast
5lobe 6et #as +evelo!e+ a conservative sales 3orecast. *+o!tion rates o3 custoers are 3airly stea+y 3ro
one ont# to t#e ne?t. * conservative a!!roac# #as been a+o!te+ to inii9e any e?ternal variables t#at
ay a33ect 3uture o!erations.
5lobe 6et believes t#at it "ill e?!erience e?tensive gro"t# 3or several years 3or several reasons. '#e 3irst
is t#e general a+o!tion o3 broa+ban+ connections "#ic# #as been encouraging 3or t#e last several years.
*not#er reason 5lobe 6et believes t#eir 3orecast to be accurate is it o33ers a viable; less e?!ensive
alternative to current broa+ban+ connections.

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Sales "orecast
Kear 1 Kear 2 Kear 3
Sales
Mont#ly 7nternet Service E3.;5%4 E132;..5 E211;443
Ot#er E0 E0 E0
'otal Sales E3.;5%4 E132;..5 E211;443
0irect Cost o3 Sales Kear 1 Kear 2 Kear 3
*+inistrative costs E1;%2( E.;.33 E10;5$2
Ot#er E0 E0 E0
Subtotal 0irect Cost o3 Sales E1;%2( E.;.33 E10;5$2

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+80 Milestones
Milestones are a very i!ortant as!ect o3 a business !lan. '#ey !rovi+e concrete;
ac#ievable; yet lo3ty goals t#at t#e business ust concentrate on. )y targeting lo3ty goals;
5lobe 6et ensures t#at it is aiing #ig#; t#ere3ore it is ore li&ely to ac#ieve ore. '#e
ilestones t#at 5lobe 6et #as c#osen are very s!eci3ic to t#e co!any an+ "ill be
ebrace+ by all e!loyees.
,nlargeent o3 t#e net"or& Pro3itability -irst 10 custoers )usiness !lan
co!letion
Milestones
Milestone Start 0ate ,n+ 0ate )u+get Manager 0e!artent
)usiness !lan
co!letion
1H1H2013 2H1H2013 E0 /alee+ Manageent
-irst 10 custoers 1H1H2013 3H30H2013 E0 /alee+ Sales
Pro3itability 1H1H2013 2H1H2014 E0 /alee+ O!erations
,nlargeent o3 t#e
net"or&
1H1H2013 2H1H2014 E0 /alee+ O!erations
'otals E0
Milestones
!e% Plan Summar&
'#e "ebsite "ill be use+ 3or>
Mar&etingHsalesD
*+inistrative 3unctions.
!e%site Mar=etin< Strate<&
*ll o3 5lobe 6etB ar&eting in3oration "ill be !resent on t#e "ebsite 3or vie"ing an+ 3or
+o"nloa+ingH!rinting. *"areness regar+ing t#e "ebsite "ill be acco!lis#e+ by inclusion
o3 t#e "ebsite a++ress on all !rinte+ aterials. *++itionally; t#e "ebsite "ill #ave a
co!re#ensive subission !roce+ure to all o3 t#e !o!ular searc# engines.
(evelopment AeBuirements
'#e "ebsite "ill be +evelo!e+ in-#ouse by leveraging interns.
Mana<ement Summar&
/alee+ Kari; 3oun+er an+ !resi+ent "ill be t#e anc#or o3 t#e anageent tea. /alee+
receive+ #is un+ergra+uate +egree in co!uter science 3ro t#e I*1M*10 8niversity.
/#ile /alee+ enjoye+ t#e course "or& #e recogni9e+ t#at it "as not soet#ing t#at #e
"as intereste+ in !ursuing as a career. /alee+ +eci+e+ t#at it "oul+ be in #is best interest
to stu+y 3or an M)*D #o"ever; #e "as not ie+iately rea+y to +o t#is. So /alee+
#ea+e+ o33 to 5#ana "it# t#e Peace Cor!s to +evelo! counity-base+ tra+ing systes.
/alee+ Bs Peace Cor! e?!erience "as invaluable; !rovi+ing #i "it# e?tensive !roject
anageent e?!erience as "ell as giving #i con3i+ence t#at #e coul+ acco!lis#
anyt#ing #e set #is in+ out to +o.
*3ter getting bac& to t#e States; /alee+ began t#e M)* !rogra at t#e 8niversity o3
C#icago. /alee+ Bs course o3 stu+y concentrate+ on entre!reneurial ventures; recogni9ing at
soe !oint #is +esire to start #is o"n business. 6ear t#e en+ o3 #is secon+ year; /alee+
began to #ear about /i- M*: tec#nology. Ie becae intereste+ in "#at #e sa" "as a
strong ar&et nee+ 3or ine?!ensive broa+ban+ 7nternet connections transitte+ "irelessly;
t#ereby signi3icantly +ecreasing +elivery costs. /alee+ 3ore+ 5lobe 6et /ireless to
3ul3ill t#is ar&et nee+.
48. Personnel Plan
'#e t"o ain e!loyees beyon+ /alee+ are>
Tec7nician' t#is !osition is res!onsible 3or t#e soot# o!eration o3 t#e "ireless
net"or& as "ell as t#e "ebsite.
Administration' t#is is a general custoer service !osition; assisting in sales
an+ su!!ort.
Personnel Plan
Kear 1 Kear 2 Kear 3
Presi+ent E24;00
0
E3.;00
0
E4%;000
'ec#nician E1(;%0
0
E21;.0
0
E21;.00
*+inistration E15;00
0
E1%;00
0
E1%;000
'otal Peo!le 3 3 3
'otal Payroll E5%;%0
0
E$5;.0
0
E%$;.00
"inancial Plan
'#e 3ollo"ing sections outline i!ortant 3inancial in3oration.
58. Brea=;even Anal&sis
Avera<e per;unit revenue' base+ on t#e E20 ont#ly access 3ee. Avera<e
per;unit varia%le cost' costs base+ on in3rastructure; an+ a+inistrative
costs.
Estimated mont7l& fi6ed costs' 7nternet connections costs.
Brea=;even Anal&sis
Mont#ly 1evenue )rea&-even E%;0$
2
*ssu!tions>
*verage Percent Mariable Cost 5
C
,stiate+ Mont#ly -i?e+ Cost E$;..
%
583 Pro9ected Profit and Loss
O
r
...........
i
...........O..........
4
........... ........... ........... ..........
A
P
4
'#e 3ollo"ing table an+ c#arts s#o" t#e Projecte+ Pro3it an+ 4oss.
E3;000
E2;0
00
Q1;000
QO
CE1;0
00G
FE2;000
G
FE3;000
G
FE4;000
G
FE5;000
G
FE.;000G
FE$;000
G
QO
52;000 Q4.000 Q..000 Q%.000 Q10;000
;000 Q3.000 Q5.000 Q$.000 E(;000 E11;000
5ross Margin Mont#ly
Mont# 1 Mont# 3 Mont#s Mont# $
Mont#s Mont# 11
Pro "orma Profit and Loss
Kear 1 Kear 2 Kear 3
Sales E3.;5%4 E132;..5 E211;443
0irect Cost o3 Sales E1;%2( E.;.33 E10;5$2
Ot#er Costs o3 Sales E0 E0 E0
'otal Cost o3 Sales E1;%2( E.;.33 E10;5$2
5ross Margin E34;$55 E12.;032 E200;%$1
5ross Margin C (5.00C (5.00C (5.00C
,?!enses
Payroll E5%;%00 E$5;.00 E%$;.00
Sales an+ Mar&eting an+ Ot#er ,?!enses E2;400 E5;.00 E12;000
0e!reciation E((. E1;002 E1;002
1ent E2;400 E2;400 E2;400
8tilities E(;.00 E13;000 E15;000
7nsurance E3;000 E3;000 E3;000
Payroll 'a?es E%;%20 E11;340 E13;140
Ot#er E.;000 E.;000 E.;000
'otal O!erating ,?!enses E(2;01. E11$;(42 E140;142
Pro3it )e3ore 7nterest an+ 'a?es FE5$;2.1G E%;0(0 E.0;$2(
,)7'0* FE5.;2.5G E(;0(2 E.1;$31
7nterest ,?!ense E0 E0 E0
'a?es 7ncurre+ E0 E2;42$ E1%;21(
6et Pro3it FE5$;2.1G E5;..3 E42;510
6et Pro3itHSales -15..52C 4.2$C 20.10C
Copyright 2010, GlobeNet Wireless Broadband Page 21 of 28
Mont# 2 Mont# 4 Mont# . Mont#s Mont# 10 Mont# 12
E210
;000
E1.0;000
E150;000
E120;000
E(0;000
E.0;000
E30;000
E0
Kear 1 Kear 2 Kear 3
5ross Margin Kearly
Pro "orma 2as7 "lo:
Kear 1 Kear 2 Kear 3
Cas# 1eceive+
Cas# 3ro O!erations
Cas# Sales E3.;5%4 E132;..5 E211;443
Subtotal Cas# 3ro O!erations E3.;5%4 E132;..5 E211;443
*++itional Cas# 1eceive+
Sales 'a?; M*'; IS'H5S' 1eceive+ E0 E0 E0
6e" Current )orro"ing E0 E0 E0
6e" Ot#er 4iabilities Finterest-3reeG E0 E0 E0
6e" 4ong-ter 4iabilities E0 E0 E0
Sales o3 Ot#er Current *ssets E0 E0 E0
Sales o3 4ong-ter *ssets E0 E0 E0
6e" 7nvestent 1eceive+ E0 E0 E0
Subtotal Cas# 1eceive+ E3.;5%4 E132;..5 E211;443
,?!en+itures Kear 1 Kear 2 Kear 3
,?!en+itures 3ro O!erations
Cas# S!en+ing E5%;%00 E$5;.00 E%$;.00
)ill Payents E31;112 E4(;1(5 E$$;%$1
Subtotal S!ent on O!erations E%(;(12 E124;$(5 E1.5;4$1
Copyright 2010, GlobeNet Wireless Broadband Page 22 of 28
58- Pro9ected 2as7 "lo:
'#e 3ollo"ing table an+ c#art +is!lay t#e Projecte+ Cas# -lo".
*++itional Cas# S!ent
Sales 'a?; M*'; IS'H5S' Pai+ Out E0 E0 E0
Princi!al 1e!ayent o3 Current )orro"ing E0 E0 E0
Ot#er 4iabilities Princi!al 1e!ayent E0 E0 E0
4ong-ter 4iabilities Princi!al 1e!ayent E0 E0 E0
Purc#ase Ot#er Current *ssets E0 E0 E0
Purc#ase 4ong-ter *ssets E0 E0 E0
0ivi+en+s E0 E0 E0
Subtotal Cas# S!ent E%(;(12 E124;$(5 E1.5;4$1
6et Cas# -lo" FE53;32%G E$;%$0 E45;($2
Cas# )alance E2;1$2 E10;042 E5.;014
580 Pro9ected Balance S7eet
'#e 3ollo"ing table !resents t#e Projecte+ )alance S#eet.
Pro "orma Balance S7eet
Kear 1 Kear 2 Kear 3
*ssets
Current *ssets
Cas# E2;1$2 E10;042 E5.;014
Ot#er Current *ssets E0 E0 E0
'otal Current *ssets E2;1$2 E10;042 E5.;014
4ong-ter *ssets
4ong-ter *ssets E5;000 E5;000 E5;000
*ccuulate+ 0e!reciation E((. E1;((% E3;000
'otal 4ong-ter *ssets E4;004 E3;002 E2;000
'otal *ssets E.;1$. E13;044 E5%;014
4iabilities an+ Ca!ital Kear 1 Kear 2 Kear 3
Current 4iabilities
*ccounts Payable E2;(3% E4;142 E.;.03
Current )orro"ing E0 E0 E0
Ot#er Current 4iabilities E0 E0 E0
Subtotal Current 4iabilities E2;(3% E4;142 E.;.03
4ong-ter 4iabilities E0 E0 E0
'otal 4iabilities E2;(3% E4;142 E.;.03
Copyright 2010, GlobeNet Wireless Broadband Page 23 of 28
1 77 77 77 1
Pai+-in Ca!ital E$0;000 E$0;000 E$0;000
1etaine+ ,arnings FE(;500G FE..;$.1G FE.1;0(%G
,arnings FE5$;2.1G E5;..3 E42;510
'otal Ca!ital E3;23( E%;(02 E51;412
'otal 4iabilities an+ Ca!ital E.;1$. E13;044 E5%;014
6et /ort# E3;23( E%;(02 E51;412
58+ Business Aatios
'#e 3ollo"ing table illustrates t#e +i33erent )usiness 1atios; base+ on 6*7CS co+e
51%111; 7nternet Service Provi+ers.
Aatio Anal&sis
Kear 1 Kear 2 Kear 3 7n+ustry Pro3ile
Sales 5ro"t# 0.00C 2.2..3C 5(.3%C 15.($C
Percent o3 'otal *ssets
Ot#er Current *ssets 0.00C 0.00C 0.00C 5..35C
'otal Current *ssets 35.1$C $..((C (..55C %$.4%C
4ong-ter *ssets .4.%3C 23.01C 3.45C 12.52C
'otal *ssets 100.00C 100.00C 100.00C 100.00C
Current 4iabilities 4$.5.C 31.$.C 11.3%C 30...C
4ong-ter 4iabilities 0.00C 0.00C 0.00C 23.0$C
'otal 4iabilities 4$.5.C 31.$.C 11.3%C 53.$3C
6et /ort# 52.44C .%.24C %%..2C 4..2$C
Percent o3 Sales
Sales 100.00C 100.00C 100.00C 100.00C
5ross Margin (5.00C (5.00C (5.00C 100.00C
Selling; 5eneral = *+inistrative ,?!enses 251.52C (0.$3C $4.(0C $3.%0C
*+vertising ,?!enses 0.00C 0.00C 0.00C 1.3$C
Pro3it )e3ore 7nterest an+ 'a?es -15..52C ..10C 2%.$2C 1.03C
Main 1atios
Current 0.$4 2.42 %.4% 1.($
Ruic& 0.$4 2.42 %.4% 1.50
'otal 0ebt to 'otal *ssets 4$.5.C 31.$.C 11.3%C 5(.$%C
Copyright 2010, GlobeNet Wireless Broadband Page 24 of 28
Pre-ta? 1eturn on 6et /ort# -1$.$.(%C (0.%%C 11%.12C 2.(3C
Pre-ta? 1eturn on *ssets -(2$.10C .2.02C 104..%C $.2%C
*++itional 1atios Kear 1 Kear 2 Kear 3
6et Pro3it Margin -15..52C 4.2$C 20.10C n.a
1eturn on ,2uity -1$.$.(%C .3..2C %2..(C n.a
*ctivity 1atios
*ccounts Payable 'urnover 11.5( 12.1$ 12.1$ n.a
Payent 0ays 2$ 2. 24 n.a
'otal *sset 'urnover 5.(2 10.1$ 3..4 n.a
0ebt 1atios
0ebt to 6et /ort# 0.(1 0.4$ 0.13 n.a
Current 4iab. to 4iab. 1.00 1.00 1.00 n.a
4i2ui+ity 1atios
6et /or&ing Ca!ital FE$.5G E5;(00 E4(;412 n.a
7nterest Coverage 0.00 0.00 0.00 n.a
*++itional 1atios
*ssets to Sales 0.1$ 0.10 0.2$ n.a
Current 0ebtH'otal *ssets 4%C 32C 11C n.a
*ci+ 'est 0.$4 2.42 %.4% n.a
SalesH6et /ort# 11.30 14.(0 4.11 n.a
0ivi+en+ Payout 0.00 0.00 0.00 n.a
Appendi6
Sales "orecast
Mont
# 1
Mont
# 2
Mont
# 3
Mont
# 4
Mont
# 5
Mont
# .
Mont
# $
Mont
# %
Mont
# (
Mont
# 10
Mont
# 11
Mont#
12
Sales
Mont#ly 7nternet
Service
0
C
E0 E0 E1;20
0
E2;11
2
E2;54
4
E2;%%
$
E3;54
3
E3;%$
$
E4;32
2
E4;%(
(
E5;32
3
E5;%$
$
Ot#er 0
C
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
'otal Sales E0 E0 E1;20
0
E2;11
2
E2;54
4
E2;%%
$
E3;54
3
E3;%$
$
E4;32
2
E4;%(
(
E5;32
3
E5;%$
$
0irect Cost o3
Sales
Mont
# 1
Mont
# 2
Mont
# 3
Mont
# 4
Mont
# 5
Mont
# .
Mont
# $
Mont
# %
Mont
# (
Mont
# 10
Mont
# 11
Mont#
12
*+inistrative
costs
E0 E0 E.0 E10. E12$ E144 E1$$ E1(4 E21. E245 E2.. E2(4
Ot#er E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Subtotal 0irect
Cost o3 Sales
E0 E0 E.0 E10. E12$ E144 E1$$ E1(4 E21. E245 E2.. E2(4
Copyright 2010, GlobeNet Wireless Broadband Page 25 of 28
Personnel Plan
Mont
# 1
Mont
# 2
Mont
# 3
Mont
# 4
Mont
# 5
Mont
# .
Mont
# $
Mont
# %
Mont
# (
Mont
# 10
Mont
# 11
Mont#
12
Presi+ent 0
C
E2;00
0
E2;00
0
E2;00
0
E2;00
0
E2;00
0
E2;00
0
E2;00
0
E2;00
0
E2;00
0
E2;00
0
E2;00
0
E2;00
0
'ec#nician 0
C
E0 E1;%0
0
E1;%0
0
E1;%0
0
E1;%0
0
E1;%0
0
E1;%0
0
E1;%0
0
E1;%0
0
E1;%0
0
E1;%0
0
E1;%0
0
*+inistration 0
C
E0 E0 E1;50
0
E1;50
0
E1;50
0
E1;50
0
E1;50
0
E1;50
0
E1;50
0
E1;50
0
E1;50
0
E1;50
0
'otal Peo!le 1 2 3 3 3 3 3 3 3 3 3 3
'otal Payroll E2;00
0
E3;%0
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
General Assumptions
Mont#
1
Mont#
2
Mont#
3
Mont#
4
Mont#
5
Mont#
.
Mont#
$
Mont#
%
Mont#
(
Mont#
10
Mont#
11
Mont#
12
Plan
Mont#
1 2 3 4 5 . $ % ( 10 11 12
Current
7nterest
1ate
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
4ong-
ter
7nteres
t 1ate
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
10.00
C
'a?
1ate
30.00
C
30.00
C
30.00
C
30.00
C
30.00
C
30.00
C
30.00
C
30.00
C
30.00
C
30.00
C
30.00
C
30.00
C
Ot#er 0 0 0 0 0 0 0 0 0 0 0 0
Pro "orma Profit and Loss
Mont
# 1
Mont
# 2
Mont#
3
Mont#
4
Mont#
5
Mont#
.
Mont
# $
Mont#
%
Mont
# (
Mont
# 10
Mont
# 11
Mont
# 12
Sales E0 E0 E1;200 E2;112 E2;544 E2;%%$ E3;54
3
E3;%$$ E4;32
2
E4;%(
(
E5;32
3
E5;%$
$
0irect Cost
o3 Sales
E0 E0 E.0 E10. E12$ E144 E1$$ E1(4 E21. E245 E2.. E2(4
Ot#er
Costs o3
Sales
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
'otal Cost
o3 Sales
E0 E0 E.0 E10. E12$ E144 E1$$ E1(4 E21. E245 E2.. E2(4
5ross
Margin
E0 E0 E1;140 E2;00. E2;41$ E2;$43 E3;3.
.
E3;.%3 E4;10
.
E4;.5
4
E5;05
$
E5;5%
3
5ross
Margin C
0.00C 0.00C (5.00
C
(5.00
C
(5.00
C
(5.00
C
(5.00
C
(5.00
C
(5.00
C
(5.00
C
(5.00
C
(5.00
C
,?!enses
Copyright 2010, GlobeNet Wireless Broadband Page 26 of 28
Payroll E2;00
0
E3;%0
0
E5;300 E5;300 E5;300 E5;300 E5;30
0
E5;300 E5;30
0
E5;30
0
E5;30
0
E5;30
0
Sales an+
Mar&eting
an+ Ot#er
,?!enses
E200 E200 E200 E200 E200 E200 E200 E200 E200 E200 E200 E200
0e!reciati
on
E%3 E%3 E%3 E%3 E%3 E%3 E%3 E%3 E%3 E%3 E%3 E%3
1ent E200 E200 E200 E200 E200 E200 E200 E200 E200 E200 E200 E200
8tilities E%00 E%00 E%00 E%00 E%00 E%00 E%00 E%00 E%00 E%00 E%00 E%00
7nsurance E250 E250 E250 E250 E250 E250 E250 E250 E250 E250 E250 E250
Payroll
'a?es
1
5
C
E300 E5$0 E$(5 E$(5 E$(5 E$(5 E$(5 E$(5 E$(5 E$(5 E$(5 E$(5
Ot#er E500 E500 E500 E500 E500 E500 E500 E500 E500 E500 E500 E500
'otal
O!erating
,?!enses
E4;33
3
E.;40
3
E%;12% E%;12% E%;12% E%;12% E%;12
%
E%;12% E%;12
%
E%;12
%
E%;12
%
E%;12
%
Pro3it
)e3ore
7nterest
an+ 'a?es
FE4;33
3G
FE.;40
3G
FE.;(%
%G
FE.;12
2G
FE5;$1
1G
FE5;3%
5G
FE4;$
. 2G
FE4;44
5G
FE4;02
2G
FE3;4$
4G
FE3;0$
1G
FE2;5
4 5G
,)7'0*
FE4;25
0G
FE.;32
0G
FE.;(0
5G
FE.;03
(G
FE5;.2
%G
FE5;30
2G
FE4;.
$ (G
FE4;3.
2G
FE3;(3
(G
FE3;3(
1G
FE2;(%
%G
FE2;4
. 2G
7nterest
,?!ense
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
'a?es
7ncurre+
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
6et Pro3it
FE4;33
3G
FE.;40
3G
FE.;(%
%G
FE.;12
2G
FE5;$1
1G
FE5;3%
5G
FE4;$
. 2G
FE4;44
5G
FE4;02
2G
FE3;4$
4G
FE3;0$
1G
FE2;5
4 5G
6et
Pro3itHSale
s
0.00C 0.00C 5%2.33
C
2%(.%5
C
224.50
C
1%..54
C
134.4
1
C
114..5
C
(3.0.
C
$0.(1
C
5$.$0
C
43.30
C
Pro "orma 2as7 "lo:
Mont#
1
Mont
# 2
Mont
# 3
Mont#
4
Mont
# 5
Mont
# .
Mont#
$
Mont
# %
Mont
# (
Mont#
10
Mont
# 11
Mont#
12
Cas#
1eceive+
Cas# 3ro
O!eration
s
Cas#
Sales
E0 E0 E1;20
0
E2;11
2
E2;54
4
E2;%%
$
E3;54
3
E3;%$
$
E4;32
2
E4;%(
(
E5;32
3
E5;%$$
Subtotal
Cas# 3ro
O!erations
E0 E0 E1;20
0
E2;11
2
E2;54
4
E2;%%
$
E3;54
3
E3;%$
$
E4;32
2
E4;%(
(
E5;32
3
E5;%$$
*++itiona
l
Cas#
1eceive+
Sales 'a?;
M*';
IS'H5S'
1eceive+
0.0
0
C
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Copyright 2010, GlobeNet Wireless Broadband Page 27 of 28
6e"
Current
)orro"in
g
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
6e" Ot#er
4iabilities
Finterest-
3reeG
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
6e"
4ong-
ter
4iabilities
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Sales o3
Ot#er
Current
*ssets
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Sales o3
4ong-
ter
*ssets
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
6e"
7nvesten
t 1eceive+
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Subtotal
Cas#
1eceive+
E0 E0 E1;20
0
E2;11
2
E2;54
4
E2;%%
$
E3;54
3
E3;%$
$
E4;32
2
E4;%(
(
E5;32
3
E5;%$$
,?!en+itu
r es
Mont#
1
Mont
# 2
Mont
# 3
Mont#
4
Mont
# 5
Mont
# .
Mont#
$
Mont
# %
Mont
# (
Mont#
10
Mont
# 11
Mont#
12
,?!en+itur
es 3ro
O!erations
Cas#
S!en+ing
E2;00
0
E3;%0
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;30
0
E5;300
)ill
Payents
E$5 E2;25
(
E2;53
0
E2;%0
$
E2;%5
1
E2;%$
3
E2;%(
0
E2;(2
3
E2;(4
0
E2;(.
2
E2;((
1
E3;012
Subtotal
S!ent on
O!erations
E2;0$
5
E.;05
(
E$;%3
0
E%;10
$
E%;15
1
E%;1$
3
E%;1(
0
E%;22
3
E%;24
0
E%;2.
2
E%;2(
1
E%;312
*++itiona
l
Cas#
S!ent
Sales 'a?;
M*';
IS'H5S'
Pai+ Out
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Princi!al
1e!aye
n t o3
Current
)orro"in
g
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Ot#er
4iabilities
Princi!al
1e!aye
n t
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Copyright 2010, GlobeNet Wireless Broadband Page 28 of 28
4ong-
ter
4iabilities
Princi!al
1e!aye
n t
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Purc#ase
Ot#er
Current
*ssets
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Purc#ase
4ong-ter
*ssets
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
0ivi+en+s E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Subtotal
Cas#
S!ent
E2;0$
5
E.;05
(
E$;%3
0
E%;10
$
E%;15
1
E%;1$
3
E%;1(
0
E%;22
3
E%;24
0
E%;2.
2
E%;2(
1
E%;312
6et Cas#
-lo"
FE2;0$
5G
FE.;05
(G
FE.;.3
0G
FE5;((
5G
FE5;.0
$G
FE5;2%
.G
FE4;.4
$G
FE4;34
.G
FE3;(1
%G
FE3;3.
3G
FE2;(.
%G
FE2;43
5G
Cas#
)alance
E53;4
2 5
E4$;3
. .
E40;$
3 $
E34;$
4 2
E2(;1
3 5
E23;%
4 (
E1(;2
0 1
E14;%
5 .
E10;(
3 %
E$;5$
5
E4;.0
$
E2;1$2
Pro "orma Balance S7eet
Mont
# 1
Mont#
2
Mont#
3
Mont#
4
Mont#
5
Mont#
.
Mont#
$
Mont#
%
Mont#
(
Mont#
10
Mont#
11
Mont#
12
*ssets Starti
n
g
)alan
c es
Current
*ssets
Cas# E55;5
0 0
E53;
4 25
E4$;3
. .
E40;$
3 $
E34;$
4 2
E2(;1
3 5
E23;%
4 (
E1(;2
0 1
E14;%
5 .
E10;(
3 %
E$;5$
5
E4;.0
$
E2;1$2
Ot#er
Current
*ssets
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
'otal
Current
*ssets
E55;5
0 0
E53;
4 25
E4$;3
. .
E40;$
3 $
E34;$
4 2
E2(;1
3 5
E23;%
4 (
E1(;2
0 1
E14;%
5 .
E10;(
3 %
E$;5$
5
E4;.0
$
E2;1$2
4ong-
ter
*ssets
4ong-
ter
*ssets
E5;00
0
E5;0
0 0
E5;00
0
E5;00
0
E5;00
0
E5;00
0
E5;00
0
E5;00
0
E5;00
0
E5;00
0
E5;00
0
E5;00
0
E5;000
*ccuul
ate+
0e!reciat
ion
E0 E%3 E1.. E24( E332 E415 E4(% E5%1 E..4 E$4$ E%30 E(13 E((.
'otal
4ong-
ter
*ssets
E5;00
0
E4;(
1 $
E4;%3
4
E4;$5
1
E4;..
%
E4;5%
5
E4;50
2
E4;41
(
E4;33
.
E4;25
3
E4;1$
0
E4;0%
$
E4;004
Copyright 2010, GlobeNet Wireless Broadband Page 29 of 28
'otal
*ssets
E.0;5
0 0
E5%;
3 42
E52;2
0 0
E45;4
% %
E3(;4
1 0
E33;$
2 0
E2%;3
5 1
E23;.
2 0
E1(;1
( 2
E15;1
( 1
E11;$
4 5
E%;.(
4
E.;1$.
4iabilities
an+
Ca!ital
Mont
# 1
Mont#
2
Mont#
3
Mont#
4
Mont#
5
Mont#
.
Mont#
$
Mont#
%
Mont#
(
Mont#
10
Mont#
11
Mont#
12
Current
4iabilities
*ccounts
Payable
E0 E2;1
$ 5
E2;43
.
E2;$1
2
E2;$5
.
E2;$$
.
E2;$(
3
E2;%2
5
E2;%4
1
E2;%.
2
E2;%(
0
E2;(11 E2;(3%
Current
)orro"in
g
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Ot#er
Current
4iabilities
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
Subtotal
Current
4iabilities
E0 E2;1
$ 5
E2;43
.
E2;$1
2
E2;$5
.
E2;$$
.
E2;$(
3
E2;%2
5
E2;%4
1
E2;%.
2
E2;%(
0
E2;(11 E2;(3%
4ong-
ter
4iabilities
E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0 E0
'otal
4iabilities
E0 E2;1
$ 5
E2;43
.
E2;$1
2
E2;$5
.
E2;$$
.
E2;$(
3
E2;%2
5
E2;%4
1
E2;%.
2
E2;%(
0
E2;(11 E2;(3%
Pai+-in
Ca!ital
E$0;0
0 0
E$0;
0 00
E$0;0
0 0
E$0;0
0 0
E$0;0
0 0
E$0;0
0 0
E$0;0
0 0
E$0;0
0 0
E$0;0
0 0
E$0;0
0 0
E$0;0
0 0
E$0;0
0 0
E$0;00
0
1etaine+
,arnings
FE(;5
0 0G
FE(;5
00G
FE(;50
0G
FE(;50
0G
FE(;50
0G
FE(;50
0G
FE(;50
0G
FE(;50
0G
FE(;50
0G
FE(;50
0G
FE(;50
0G
FE(;50
0G
FE(;50
0G
,arnings E0 FE4;3
33G
FE10;$
3.G
FE1$;$
24G
FE23;%
4.G
FE2(;5
5$G
FE34;(
42G
FE3(;$
04G
FE44;1
4(G
FE4%;1
$1G
FE51;.
45G
FE54;$
1.G
FE5$;2
.1G
'otal
Ca!ital
E.0;5
0 0
E5.;
1 .$
E4(;$
. 4
E42;$
$ .
E3.;.
5 4
E30;(
4 3
E25;5
5 %
E20;$
( .
E1.;3
5 1
E12;3
2 (
E%;%5
5
E5;$%
4
E3;23(
'otal
4iabiliti
es an+
Ca!ital
E.0;5
0 0
E5%;
3 42
E52;2
0 0
E45;4
% %
E3(;4
1 0
E33;$
2 0
E2%;3
5 1
E23;.
2 0
E1(;1
( 2
E15;1
( 1
E11;$
4 5
E%;.(
4
E.;1$.
6et
/ort#
E.0;5
0 0
E5.;
1 .$
E4(;$
. 4
E42;$
$ .
E3.;.
5 4
E30;(
4 3
E25;5
5 %
E20;$
( .
E1.;3
5 1
E12;3
2 (
E%;%5
5
E5;$%
4
E3;23(
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