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Questionnaire Surrogate Ads

Surrogate advertisements promote banned products like cigarettes and alcohol indirectly by advertising related products. The document is a questionnaire that asks participants about their views on the impact of surrogate advertisements. It asks about their agreement with statements on how these advertisements affect consumption, convey hidden messages, influence youth and non-users, and whether celebrity endorsements increase purchase intentions. The questionnaire collects demographic information and smoking habits to study the effectiveness of surrogate ads in India.

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Abhishek Anjan Srivastava
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1K views2 pages

Questionnaire Surrogate Ads

Surrogate advertisements promote banned products like cigarettes and alcohol indirectly by advertising related products. The document is a questionnaire that asks participants about their views on the impact of surrogate advertisements. It asks about their agreement with statements on how these advertisements affect consumption, convey hidden messages, influence youth and non-users, and whether celebrity endorsements increase purchase intentions. The questionnaire collects demographic information and smoking habits to study the effectiveness of surrogate ads in India.

Uploaded by

Abhishek Anjan Srivastava
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Surrogate Advertising is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the
place of another product

TOPICSurrogateAdvertisements and its impact on consumer purchase intention in India, an Empirical study.
Please tick () your degree of agreement at five point scale: Study By: Abhishek Anjan Srivastava (ICCMRT, Lucknow)
Name : ... Residential Type: [Urban] [Rural] [semi urban]
Profession :/ Student [ ] Qualification :..
Income (per month) : Rs .. Age : Years
Gender : [M] [F] Signature :
Are you a smoker? : [Yes] [No] If yes, Reason for addiction:
S
N
Factor Items Strongly
Disagree
Disagree Neutral Agree Strongly
Agree
1
Advertisement
Effect
Advertisement enhances the use of liquor and tobacco products
Reinforce preference for those who are non alchoholic/ tobacco user
I dont have any effects of these message
2
Hidden
message
Hidden messages in ads like Condom, Liqour, Tobacco are
harmful to mental stability.



These hidden message dont have any effect until the viewer/
consumer know the benefits or harms.

These messages affects the real life situations of the viewer.
3
Social
Effectiveness
These ads socially affects the mentality of youths
Child psychology is driven to get addicted.
It enforces the uses for non tobacco/ alchohol users also.
4
Positive side
It forbades the direct representations of products, that is
beneficial for mental aspect.

It generates the enhanced purchase decision.
5 Celebrity effect Physical appearance of celebrity tends me to buy alchohol/
tobacco products.

Credibility of celebrity is the major one to drive the purchase
of the products

Likeness and dislikeness for any celebrity is the factor for me regarding
purchase intention

We can be stylish like the celebrities endorsed by use.
6
Brand image/
positioning
Brand image is build positive in eyes of viewers.
Brands can show off various variants through single
advertisements.

8 Trends &
Ethics
Trends of these as should be increased.
These type of ads are ethical indirectly
These ads have a force to ruin the social status.

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