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    Questionnaire (Qmobile)

    Uploaded by

    Khadim Hussain Waince
    This document is a questionnaire for a study on people's attitudes towards brand retention and switching using Qmobile Pakistan as a case study. The questionnaire asks for personal information like gender, age, income, and education. It then includes several sections with statements about customer loyalty, word-of-mouth marketing, price, trust, customer satisfaction, corporate reputation, and switching intentions. Respondents are asked to rate their level of agreement with each statement on a 5-point scale. The goal is to understand customer loyalty, satisfaction, and likelihood of switching brands.

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    Questionnaire (Qmobile)

    Uploaded by

    Khadim Hussain Waince
    997 views4 pages
    This document is a questionnaire for a study on people's attitudes towards brand retention and switching using Qmobile Pakistan as a case study. The questionnaire asks for personal information like gender, age, income, and education. It then includes several sections with statements about customer loyalty, word-of-mouth marketing, price, trust, customer satisfaction, corporate reputation, and switching intentions. Respondents are asked to rate their level of agreement with each statement on a 5-point scale. The goal is to understand customer loyalty, satisfaction, and likelihood of switching brands.

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    Questionair

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    This document is a questionnaire for a study on people's attitudes towards brand retention and switching using Qmobile Pakistan as a case study. The questionnaire asks for personal information like gender, age, income, and education. It then includes several sections with statements about customer loyalty, word-of-mouth marketing, price, trust, customer satisfaction, corporate reputation, and switching intentions. Respondents are asked to rate their level of agreement with each statement on a 5-point scale. The goal is to understand customer loyalty, satisfaction, and likelihood of switching brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    997 views4 pages

    Questionnaire (Qmobile)

    Uploaded by

    Khadim Hussain Waince
    This document is a questionnaire for a study on people's attitudes towards brand retention and switching using Qmobile Pakistan as a case study. The questionnaire asks for personal information like gender, age, income, and education. It then includes several sections with statements about customer loyalty, word-of-mouth marketing, price, trust, customer satisfaction, corporate reputation, and switching intentions. Respondents are asked to rate their level of agreement with each statement on a 5-point scale. The goal is to understand customer loyalty, satisfaction, and likelihood of switching brands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Attitude of people towards retention and switching: A study based on Qmobile Pakistan

    Dear Respondent:
    I am a student of Bachelors of Business Administration (BBA Hons) at The Department of
    Management sciences, The Islamia University of Bahawalpur, Pakistan. I am conducting a
    research on a project which is the part of my study titled Attitude of people towards retention
    and switching: A study based on Qmobile Pakistan. The researcher requires your valuable
    responses. I know that time is very valuable to you but please spare a few minutes to answer the
    following questions.Your kind cooperation is highly appreciated.


    Questionnaire
    Personal Information
    Please Tick Mark the appropriate one.
    Gender Male Female

    Age 15-20 years 20-25 years 25-30 Years
    30-35 Years 35-40 years above 40 years

    Income (Rs/month) below 15000 15000-25000 25000-35000
    35000-45000 45000-55000 Above 50000

    Education Matriculation Inter Bachelor
    Master MS/M. Phil PHD

    Status Student Employed Businessman
    Unemployed Housewife




    Please read the following statement and mark accordingly.
    Customer loyalty
    1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=Strongly disagree




    Word of Mouth
    1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
    1. I often mention this brand to others. 1 2 3 4 5
    2. I talk to more people about this brand then I do about other
    brands.
    1 2 3 4 5
    3. I seldom miss an opportunity to tell others about this brand. 1 2 3 4 5
    4. When I tell others about this brand, I tend to talk about it in
    detail.
    1 2 3 4 5
    5. Once I get talking about this brand, it is hard to stop. 1 2 3 4 5

    High Price
    1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
    1. I consider the price of this brand is fair. 1 2 3 4 5
    2. I consider the price of this brand is ethical. 1 2 3 4 5
    3. I consider the price of this brand is acceptable. 1 2 3 4 5
    4. I paid a justifyable price for this brand. 1 2 3 4 5

    This brand would be my first choice. 1 2 3 4 5
    I consider myself to be loyal to this brand. 1 2 3 4 5
    I will not buy other brands if the same product is available at the
    store
    1 2 3 4 5
    I recommend this brand to someone who seeks my advice. 1 2 3 4 5
    I get good value for my money. 1 2 3 4 5
    I say positive things about this brand to other people. 1 2 3 4 5
    I am willing to pay premium price over competing products to be
    able to purchase this brand again.
    1 2 3 4 5
    I consider this brand my first choice in the next few years. 1 2 3 4 5
    Trust
    1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
    1. I trust on this brand. 1 2 3 4 5
    2. I rely on this brand. 1 2 3 4 5
    3. This is an honest brand. 1 2 3 4 5
    4. This brand meets my expectations. 1 2 3 4 5
    5. This brand is safe. 1 2 3 4 5

    Customer satisfaction
    1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
    1. Overall I am satisfied with specific experience with the brand. 1 2 3 4 5
    2. I am satisfied with my decision to purchase from this brand. 1 2 3 4 5

    Corporate Reputation
    1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
    1. The brands of this company are considered as high quality
    brands.
    1 2 3 4 5
    2. This company produces good quality brand. 1 2 3 4 5
    3. The brands of this company provide consistent quality. 1 2 3 4 5
    4. The brands of this company have a good reputation. 1 2 3 4 5

    Switching Intention
    1=strongly agree, 2=Agree, 3=Neutral, 4=Disagree, 5=strongly disagree
    1. I intend to switch this brand. 1 2 3 4 5
    2. Next time I shall need brand of any other company. 1 2 3 4 5
    3. I would not continue to use this brand in the future. 1 2 3 4 5

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