Scribd Logo
Upload

Welcome to Scribd!

  • 1K views

    GoldStar Market Research Questionnaires

    Uploaded by

    Linkin977
    This document contains a market research survey about shoe purchasing habits. The survey asks respondents questions about factors that influence their shoe purchases such as style, comfort, price, and brand. It also asks where respondents get information about shoes and what shoe brands and vendors they are likely to purchase from. Finally, it contains questions specifically about the GoldStar shoe brand to understand perceptions of it. The overall purpose is to understand customer preferences and opinions related to shoe purchasing to help inform business decisions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    GoldStar Market Research Questionnaires

    Uploaded by

    Linkin977
    1K views3 pages
    This document contains a market research survey about shoe purchasing habits. The survey asks respondents questions about factors that influence their shoe purchases such as style, comfort, price, and brand. It also asks where respondents get information about shoes and what shoe brands and vendors they are likely to purchase from. Finally, it contains questions specifically about the GoldStar shoe brand to understand perceptions of it. The overall purpose is to understand customer preferences and opinions related to shoe purchasing to help inform business decisions.

    Original Description:

    GoldStar Market is full of CHallenges.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document contains a market research survey about shoe purchasing habits. The survey asks respondents questions about factors that influence their shoe purchases such as style, comfort, price, and brand. It also asks where respondents get information about shoes and what shoe brands and vendors they are likely to purchase from. Finally, it contains questions specifically about the GoldStar shoe brand to understand perceptions of it. The overall purpose is to understand customer preferences and opinions related to shoe purchasing to help inform business decisions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views3 pages

    GoldStar Market Research Questionnaires

    Uploaded by

    Linkin977
    This document contains a market research survey about shoe purchasing habits. The survey asks respondents questions about factors that influence their shoe purchases such as style, comfort, price, and brand. It also asks where respondents get information about shoes and what shoe brands and vendors they are likely to purchase from. Finally, it contains questions specifically about the GoldStar shoe brand to understand perceptions of it. The overall purpose is to understand customer preferences and opinions related to shoe purchasing to help inform business decisions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    1

    Market Research on Product (Shoe) Purchasing


    Thank you for taking time to complete this survey. Please mark () the box corresponding to
    the answer choice that best describes your opinion on each statement. (Please check only one).
    All responses will remain anonymous.

    1. When you buy shoes,
    how important are
    the following things
    in your mind?
    Very
    Unimportant

    Unimportant
    I dont
    care!
    Important
    Very
    Important

    Style/Fashion
    Comfort
    Price
    Brand
    Warranty
    Other______________


    2. How often do you get
    information about
    shoes from the
    following sources?
    Never

    Rarely Sometimes Frequently
    Very
    Frequently

    TV
    Newspapers
    Magazines
    Internet
    Friends
    Stores
    Other___________
    2

    3. If you are going to buy a pair
    of shoes tomorrow, how likely
    are you to buy it from each of
    the following brands?
    Not in
    this life!

    May be
    later!
    Ill ask
    my
    mom!
    Its good.
    Of course!

    Converse
    Fit Rite
    Sky Shoes
    GoldStar
    Shikhar Shoes
    Other____________



    4. Shoe purchasing habits. Strongly
    Disagree

    Disagree Indifferent Agree
    Strongly
    Agree

    I choose brand over price.
    My family must like the shoes
    before I buy them.

    When I buy shoes, salespersons
    opinions matter to me.

    I buy shoes which are advertised
    and endorsed by celebrity.



    5. Which brand of shoe do you feel is Truly the Nepali Brand?
    Sky Shoes Fit Rite BF Dear Hill GoldStar Reebok Other
    _________


    3

    6. How often do you
    buy shoes from the
    following types of
    vendors?
    Never

    Rarely Sometimes Frequently
    Very
    Frequently

    Department Stores
    Shopping Malls
    General Shoe Retailers
    Exclusive Shoe Stores
    Other____________



    7. This section is about the particular
    brand of shoe: GoldStar.
    Strongly
    Disagree

    Disagree
    Feel
    Neutral
    Agree
    Strongly
    Agree

    I like the brand GoldStar.
    If GoldStar produces the shoes with
    international design, I will buy it.

    GoldStar is made in Nepal.
    GoldStar is outdated in design.
    GoldStar shoes last longer than other
    brands.

    GoldStar should stop producing shoes.


    Demographics:
    8. How old are you? ______
    9. Are you male or female? Male Female (Check only one, seriously!)
    Thank you for your responses.
    You Rock! \m/

    You might also like