GREY COVERAGE LIFTING TIPS FOR LIGHTENING GREY HAIR WITH DEPOSIT TONE

After choosing target shade & determining to use or control underlying pigment remember:

% of Grey
0-30% 30%-70% 70%+

Desired Fashion Shade

Desired Level + Control Tone Desired Level + Control Tone
One Level Darker Plus Control Tone Addition of Booster

UNDERLYING PIGMENT
Pale Yellow
(10)

CONTROL TONE

PRORITUALS HAIR COLOR CREAM ENRICHED WITH PRECIOUS ESSENTIAL OILS AND MEDITERRANEAN WILD HERB EXTRACTS.
The interaction between precious herbs, essential oils of Mediterranean Macchia and innovative high quality pigments result in vibrant and rich colors, with 100% coverage on white hair. The gentle cream contains conditioning and lenitive components for superb shine and softness. The precise balance of the formulation ensures stabilized colors, less fading and continued brightness. THE SECRET: Extra rich color cream base The antiseptic, anti-inflammatory and antioxidant properties of Helichrysum, Rosemary Oil and Urtica Dioica (Nettle) protect hair during the color treatment. Eucalyptus and Artemisia gives the hair a beautiful healthy and long lasting shine. Conditioning and lenitive agents provide moisture and softness to the hair. The gentle formula combined with selected pigments develops into intense, balanced and vibrant colors. High quality pigments (CHROMAPRISM TECHNOLOGY) The color pigments are so small they easily penetrate deeply into the hair fiber. Once the color pigment has penetrated they develop into large color pigments, which hold into the hair assuring optimum white coverage and long lasting color. ProRituals Hair Color Cream is uniquely manufactured in a vacuum system resulting in a fine micro-emulsion cream that has not been exposed to the air and remains stable. Our wild herb extract infused base contains high quality Wheat Protein, Keratin Protein, Soy Protein, and Aloe Vera Juice. This base is enriched with a revolutionary raw material that absorbs and destroys the ammonia smell. ProRituals Hair Color Cream contains a double pigment system. This will give the colorist the maximum amount of available dye at every level in every tone without loosing calibration.

WILD HERBS AND EXTRACTS

Yellow
(9)

Helichrysum Italicum Extract Soothing properties Anti-inflammatory

To simultaneously color and decolorize hair with a percentage of grey up to 30%, use DESIRED LEVEL plus CONTROL TONE. For hair between 30% and 70% grey use the DESIRED LEVEL plus CONTROL TONE. For hair with more than 70% grey use ONE LEVEL DARKER than the target plus CONTROL TONE. 1 of 10A Booster can be added to your formula. (This will boost the lift on resistant grey) If the target color is a warm or fashion tone, no control is necessary. The underlying pigment will contribute brightness and vibrancy to the final result. If a natural or cool tone is the desired color, simply use the appropriate counteracting color to control unwanted warmth. The result will be a more natural target color.

Gold Orange
(8)

Orange
(7)

Rosemary Leaf Oil Nourishes the scalp Normalizes natural oils

Orange Red
(6)

Red
(5)

Urtica Dioica (Nettle) Extract Hair Conditioning Astringent

GREY COVERAGE DEPOSIT

% of Grey
0-30% 30%-100%

Red Violet
(4)

Desired Fashion Shade

75%-100% Desired Fashion Shade 25%-75% Desired Fashion Shade

Developer
10 or 15 Vol. 20 Vol. if the hair is coarse /
resistant

Natural, Fund., Golds, Chocolate, Tobacco

Add Base
0%-25%

Violet
(3)

Control Tone or Base may be added

10 or 15 Vol. 20 Vol. if the hair is coarse /

resistant

Natural, Fund., Golds, Chocolate, Tobacco or Control Tone

25%-100%

Violet Blue
(2)

Eucalyptus Globulus Leaf Extract Cleansing & Conditioning Antibacterial properties

PRORITUALS 10 - volume developer 1:1 will give 100% grey coverage to hair 30% grey or less with all tones. If no grey is present the result is slightly deeper with incredible shine. Using 10 volume for grey coverage will minimize the amount of underlying pigment exposed minimizing hot roots. PRORITUALS 15 - volume developer (1 part 10v. 1 part 20v.) is suggested for successful grey coverage on levels 8, 9, 10 and normal grey coverage. PRORITUALS 20 - volume developer 1:1 will give 100% grey coverage with all tones. 20 volume is suggested for coarse hair and resistant grey coverage. 20 volume developer will give the best grey coverage option but will also expose more underlying pigment to final result. A control tone is suggested for salt and pepper hair. When coloring hair that exceeds 50% grey it is suggested that you include the Natural series for (Neutral and Cool tones) as a brown background, the Fundamentals series for (warmer tones) more soft natural results. See chart When covering 70%-100% grey, it may be advantageous to drop 1 level on your choice of color to compensate for the absence of underlying pigment or background color. For resistant grey add 1 ribbon of 10 BOOSTER (10 A) to your formulation to increase color penetration. For resistant grey increase time to 45 min.. Additional heat from hood dryer,lamps or steamer is optional (cover hair with plastic cap, poke vent holes in cap when using heat source other than a steamer) The Natural N series is a True Neutral. Our true Neutral N series gives better coverage without having to add warmth to your formula. ProRituals uses the highest grade dyes available. Each tube contains these dyes at the maximum concentration for each level. This will give the colorist endless creative options for mixing and adding depth and brown to all other colors. The Fundamental series gives a superb foundation for warmer tones and natural looking grey coverage. (Fundamental series has a pure Brown Natural Gold base) Perfect Natural Grey Coverage option: 75% N Natural Series plus 25% Fundamental series at same level with desired developer. Example: 5N 75% plus level 5 Fundamentals 25% = developer For a richer tone use 1 shade darker with the Fundamental choice. Example: 5N 75% plus level 4 Fundamentals 25% = developer

Blue
(1)

FEATURES & BENEFITS

Natural deep rich brown coverage (Most concentration of dye) True neutral tone Complete grey coverage Maximum amount of dye at every level Ideal for grey coverage with natural soft results True neutral to warm balance (Brown Natural Gold) Mix 25% with N series 75% for a perfect natural grey coverage option Excellent grey coverage and as a grey coverage additive for increased dimension and undertone. Excellent for low lighting and tint backs *tone shifts at level 7 and higher (yellow green)

FOUNDATION COLORS

DEEP COVERAGE

True Natural (N)

SOFT COVERAGE

Fundamentals Pure Brown Base (1-10) Brown Natural Gold

ADDED DIMENSION

Goldens Yellow Gold Base (D)

COOL RED COVERAGE

CI

Chocolate Warm Natural Base (CI)

Rich chocolate brown Excellent grey coverage when used alone. Ideal base for grey coverage with cool reds.

3.38 fl. oz./100ml color cream shades. Single Line Concept Semi, Demi, and Permanent Hair Color options in one tube Five foundation base color choices for true red, copper and natural grey coverage results. Two Neutral series options True Neutral N Series. Maximum amount of dye load at every level for added depth & 100% grey coverage. Natural rich brown coverage, true natural tones. Fundamental series (Brown Natural Gold). For softer natural grey coverage and tonal blend. Simplified low-light and tint back formulation. Grey coverage with natural warm results. Low Ammonia with coverage and tonal series 1.0 % - 1.8% (High Lift and Super Lift have slightly Higher Alkali) Low to zero odor EXTREMELY SOFT TEXTURE. Color calibrated and tested on 70% (white hair) Salt and Pepper. Blended Tones and pure tone options. 10 Volume to 20 Volume Grey coverage options All tones provide unsurpassed grey coverage with excellent resistance to fading. Rich luminous long lasting colors. Mixing ratio is 1 : 1 ( 20-45 min.) High-Lift & Super Lift ratio is 2 : 1 ( 20- 45+ min.) International level system

Artemisia Absinthium (Wormwood) Extract Anti-inflammatory Antipyretic cooling affect

WARM RED COVERAGE

Tobacco Yellow Natural Base (T)

Warmer browns Excellent grey coverage when used alone. Ideal base for grey coverage with warm reds.

Distributed by

Robanda International, Inc. www.prorituals.com

Made in USA

San Diego, CA, 92110, USA Obelis s.a, 1030 Brussels P: (800) 783.9969 F: (619) 276.7661

COLOR CHART
Robanda International is an environmentally conscious company. Never tested on animals.

With Wild Herb Extracts

Hair Color Cream

CI

RT

RI

RR

RS

RM

RV

NATURAL
True Neutral

FUNDAMENTALS
Pure Brown Base Brown Natural Gold

ASH

Blue / Blue-Violet Base

BEIGE

Violet Base

CHOCOLATE

Warm Natural Base

TOBACCO

Yellow Natural Base

GOLDENS

Yellow Gold Base

SUN

Yellow Orange Base

TITAN

Red Orange Base

COPPERS

Red Orange Base

INTENSIVE COPPERS RED RED

Orange Red Base

Red / Red Base

SCARLET RED MAHOGANY RED

Red Violet Base

Red / Red-Violet Base

VIOLET RED
Violet Red Base

Platinum Blonde Ultralight Blonde Ultralight Ash Blonde Light Ash Blonde Light Sun Blonde Medium Copper Blonde Dark Sun Blonde Dark Titian Blonde Dark Copper Blonde
Intensive Dark Copper Blonde

Extra Light Blonde Very Light Blonde Very Light Beige Blonde Light Beige Blonde Light Tobacco Dark Chocolate Blonde Medium Tobacco Dark Tobacco Medium Golden Chestnut Light Golden Chestnut Medium Mahogany Chestnut Light Chocolate Brown Medium Chocolate Chestnut Dark Golden Blonde Medium Golden Blonde Intense Fire Red Red Scarlet Dark Mahogany Blonde Red Violet Dark Red Violet Light Golden Blonde Light Blonde Medium Blonde Medium Ash Blonde Dark Ash Blonde Light Ash Chestnut Dark Blonde Light Brown Medium Brown Dark Brown Darkest Brown Ultralight Golden Blonde
Intensive Ultralight Copper Blonde

Light Blonde Medium Blonde Dark Blonde Light Chestnut Medium Chestnut Dark Chestnut

Flame Red Scarlet

Black High Lift High Lift Super Light Ash Blonde Silver Pearl 10FG Violet/Blue Base 10SC Blue/Violet Base High Lift Super Lift Ash Violet Blonde

Black Super Lift Light Pearl Blonde 12CV Blue/Violet Base 12P Violet/Blue Base

Booster

HIGH LIFT / SUPER LIFT SERIES MIXING RATIO 1:2

10S Natural Cool Base

Extra Super Light Blonde

10A BOOSTER - EXTRA LIFT PENETRATION / BRIGHTNESS

Create clearer blondes, brighter reds, and richer brown color on resistant hair. Add 1 inch to equal parts to your formula. Add equal developer.

10A Booster

Do not mix with Super Lift series ACCENTS / CORRECTORS

YELLOW RED GREEN BLUE 5i

Yellow adds brightness to coppers without browning out. For earthy brown tones add to Fundamentals,Tobaccos and Gold series. Red adds brightness and an extra boost of red on all levels . Blue Neutralizes unwanted warmth on levels 3-6. Green neutralizes unwanted warmth on levels 1-5. 5i adds violet / red tones to formula and helps remove gold undertones when lifting to create true violet / red colors. Add 1 inch to 1/2 ounce to your formula. Add equal developer if using 1/2 ounce.

TONAL SERIES
FOUNDATION COLORS WARM REDS
Sun

True Natural (N)

True Neutral (Levels 1, 3, 4, 5, 6, 7, 8, 9, 10) Natural deep rich brown coverage True neutral tone Complete grey coverage Maximum amount of dye at every level

S
Fundamentals (Brown Natural Gold) (Levels 1-10) Ideal for grey coverage with natural soft results Excellent for low lighting and tint backs True neutral to warm balance (Brown Natural Gold)

Yellow Orange Base (S)

Yellow Orange Base (Levels 6, 8) Excellent filler Excellent low lighting and tint backs Use as a glaze to brighten dull highlights

Fundamentals Pure Brown Base (1-10) Brown Natural Gold

RT
Goldens Yellow Gold Base (D)
Double Yellow Base (Levels 4, 5, 6, 7, 8, 9) Add soft warm gold tones Excellent grey coverage and as a grey coverage additive for increased dimension. Excellent for low lighting and tint backs

Red Orange Base (RT)

Titan

Red Orange Base (Level 6) Deep rich copper, natural result, natures red Use as a grey coverage base for bright coppers Excellent for low lighting and tint backs

D CI T

R
Chocolate Warm Natural Base (CI)

Red Orange Base (R)

Coppers

Red Orange Base (Levels 6, 7) Deep copper colors, glowing warm red Mix with Fundamentals series to control intensity, mix with N series to drab Use with RT, T or Fund. for grey coverage

Warm Brown (Levels 4, 5, 6) Rich chocolate brown Excellent grey coverage when used alone Ideal base for grey coverage with cool reds. Excellent for low lighting & tint backs

RI
Tobacco Yellow Natural Base (T)
Yellow Natural Base (Levels 5, 6, 7) Warmer browns Excellent grey coverage when used alone Ideal base for grey coverage with warm reds. Excellent for low lighting and tint-backs

Orange Red Base (RI)

Intensive Coppers

Orange Red Base (Levels 6, 9) Pure Tone Vivid copper color, vibrant orange-red hues Mix with Fundamental series to control intensity, mix with N series to drab Use with RT, T or Fund. for grey coverage

COOL REDS

CONTROL COLORS

RM RV

Red Violet Base (RM)

Mahogany

Red-Violet Base (Levels 4, 6) Rich cool reds Vibrant luxurious burgundy results Mix with N to control intensity Use CI or Fund. for grey coverage

C
Violet Red Base (RV)

Ash Blue/Blue-Violet Base (C)

Blue / Blue Violet Base (Levels 5, 6, 7, 8, 9) Controls unwanted warm undertones Grey coverage

THE BLONDING RITUAL

BLUELIGHT LIGHTENING POWDER

Violet Red

Violet-Red Base (Levels 5, 6) Intense fashion red violet shades, coolest blue violet Mix with N to control intensity Use CI or Fund. for grey coverage

B
Scarlet Red

Beige Violet Base (B)

Violet Base (Levels 8, 9) Controls unwanted gold tones Excellent toning after lightening Deeper Beige or Mocha tones can be made by mixing D series with the C series

ProRituals Professional Lightening Powder is an off the scalp, blue based, lightening powder with a pleasant apple scent. This dust free formula will give you 6 or more shades of lightening (with 40 volume developer). With a mix ratio of 2 to 1, this easy to mix and apply lightener will give you the desired level of lift with less damage. Add 1 teaspoon or 5 grams ProRituals Hair and Scalp Therapy Oil to replace fatty acids, leaving hair in excellent condition.

RS RR

Red / Red Violet Base (RS)

Red Red-Violet Base (Levels 6, 8) Pure Tone Vivid intense reds with firey red results Mix with N to control intensity Use CI, RT or Fund. for grey coverage

Red / Red Base (RR)

Red Red

Red Red-Base (Level 7) Pure tone Intense real red with bright red results Mix as an intensifier to brighten reds and coppers. Use CI, RT or Fund. for grey coverage

ALLERGY TEST It is very important to conduct an allergy test on client prior to the first application of any product. The allergy test consists of application of the product in the bend of the elbow and behind the ear (the mastoid) for 30 minutes. After 48 hours the test areas should be examined for possible allergic reactions such as redness, swelling, or eruptions

The thick creamy consistency of ProRituals BlueLight Lightener will help ensure: Foils will not slip. BlueLight will not run with caps. Balayage is simple and easy with predictable results.

LIFTING COLORS
High Lift See above for base (S) (SC) (FG)
Hi Lift Blonding (10S, 10SC, 10FG) Excellent blonde toner when mixed with toner formula (see developer section)

When using ProRituals Hair Color Cream, we recommend mixing with ProRituals rich cream developers to ensure creamy color consistency and predictable healthy shiny results.

Mixing: We recommend mixing one level scoop with 2 oz. of your chosen ProRituals developer. 5, 10, 20, 30, 40 volume FOR ON THE SCALP FORMULA: must add 1 teaspoon or 5 grams ProRituals Hair and Scalp Therapy Oil to each scoop of lightener. Timing: As with any powder lightener, it is necessary to check every five minutes until desired amount of lift has been achieved. Heat will of course accelerate timing.
Super Lift Blue-Violet, Violet-Blue (CV) (P)
Super Lift Series (12CV, 12P) are formulated to lift for 45-55 minutes; an additional 10 Minutes can be added for more refinement. Super Lift Series can be used with 20 & 30 volumes when more control and refinement is needed. (Maximum lift will not be achieved with this option.)

Type of Lightening Normal 3/4 Tones 4/5 Tones 6 Tones or more

Peroxide 20 Volume 30 Volume 40 Volume

Time On Hair 30 Min. 30-40 Min. 45 Min.

To achieve maximum lift use 1:2 1 part High Lift or SuperLift with 2 parts developer. Up to 5 levels of lift with maximum tonal control We recommend adding 1 tsp. (5 grams) ProRituals Hair and Scalp Therapy Oil to your Blonde Formulas.This Essential Fatty Acid Blend will replace moisture that is taken from the hair during the Lightening or Highlighting process.

For fine or fragile hair - 1 oz. ProRituals Spray Treat pH (4.3-4.8) may be added. This will reduce the alkali in formula making it less aggressive. When toning we recommend adding Spray Treat to your formula. Always remember to use ProRituals Hair and Scalp Therapy Oil in your lightener mixture. This will keep hair conditioned during the lightening process and restore depleted moisture.

THE BASICS
1. Determine the natural level plus percentage of grey. Consider the effects of texture and porosity. 2. Determine the desired level: Darker or lighter Same level Grey coverage or blend grey 3. Determine desired tone: Cool, warm or neutral. (The final result will be a combination of the artificial color and the natural underlying pigment of the hair.) 4. Determine the volume of developer. (1 level of lift for every 10 volume developer used) see developer section. 5. The Color Ritual (See right)

THE COLOR RITUAL

A. Clarify Hair prior to color application (ProRituals Clarifying Shampoo pH 5.25 - 6.25), this will help remove environmental build up and supply additional Wheat and Soy Proteins to hair. The addition of Daily or Color Therapy Conditioner can be applied to detangle if needed. "Towel Dry" B. Spray hair with (ProRituals Spray Treat pH 4.3 - 4.8). This will even out porosity and add even more Proteins to the hair resulting in better color penetration during application. "Do Not Rinse" C. Add 5 grams of (ProRituals Hair and Scalp Therapy) to your mixed color before application. This will replace the fatty acids that can be reduced during the coloring processes. Adding Hair and Scalp Therapy Oil to your color formula allows you to process with heat if you so choose. Result: Prevents damage while adding additional moisture to hair.

SOFTEN-BREAK BASE
Breaking or Softening Base Breaking or softening base will create a warmer / softer base color result This is done by slightly lifting the drab to ashy base tone no more than one level. When applying a color to base, timing and developer choice is very important. Color should stay on no longer than 10 minutes to achieve a controlled result. Softening base / Breaking base formulas: Levels 6 and up will give the best results, level 5 can almost always get warm. The Beige series with its violet base gives the perfect amount of control without over depositing on existing highlights. (8B, 9B) The Ash tones (9C,10SC,10FG) can also be used, however they contain a higher amount of Blue pigment which could deposit on existing highlights.
D. After processing. RINSE COLOR with cool water until water runs clear, DO NOT SHAMPOO. Condition with (ProRituals Color Therapy Conditioner pH 3.75 - 4.25) to close the cuticle and restore hairs natural pH balance. Shampooing can be done if needed after conditioning. (recommended for lighteners) Repeat conditioner.
Base Break Formula Suggestions

CREAM DEVELOPERS
Hydrogen Peroxide
5 Volume 1.5%

Level of Lift
0-1 Levels

Processing Time
10-20 Minutes

Base Level Levels 1 - 4 Levels 5 - 6

10 Volume 3% 0-1 Levels 10-20 Minutes

E. ProRituals ColorFuel (pH 4.5 - 5.5) can then be sprayed into the hair adding more natural botanicals that shield hair from harmful sun exposure, insuring longer lasting vibrant color. (ColorFuel locks in color by closing hairs cuticle) Having the final pH result for your hair between 4.5 - 5.5 will give longer lasting color results and produces a cuticle that lays smooth as it reflects your beautiful rich ProRituals Color.
20 Volume 6% 1-2 Levels 30 Minutes

Subtle Results 10 Vol. Dev. (5-10 min.) Not Recommended 8N or 8C Levels 7 - 9 9C or 9B

10 or 20 Vol. Dev. (5-10 min.)

Less Subtle Results

Not Recommended 9N or 9C 10SC or 10FG

30 Volume 9%

3 Levels

40 Minutes

FILLERS / LOW-LIGHTS
40 Volume 12% 4+ Levels 50 Minutes

If not applying traditional color filler, a pea size or small ribbon of re-pigment tone can be added to your color formulation. (Remember a small amount of warmth goes a long way)
Multi-Use 5 Volume Developer Demi-Permanent - Mix equal parts of 5 volume with ProRituals Hair Color Cream. (Placing client under medium heated dryer after application for first 10 minutes can increase grey coverage with Demi formulas) Semi-Permanent - Mix 1 part 5 Volume with 1 part ProRituals Hair Color Cream and 1 part ProRituals Hydrate Conditioner Toners - Mix 1 part 5 volume with 1 part ProRituals Hair Color Cream and 1 part ProRituals Spray Treat. Glazing / Staining / Refreshing - Mix 2 parts 5 volume with 1 part desired shade of ProRituals color cream. Glossing and Volumizing - Mix 1 part 5 volume with 1 part ProRituals Hair Color Cream and 2 parts ProRituals Spray Treat. Up to 1 oz. ProRituals Spray Treat (pH 4.3-4.8) may be added to color formula to reduce lift. This will reduce the alkali pH in color formula. Adding ProRituals Hair and Scalp Therapy to your formula will help with color penetration and scalp and hairline protection. 1 teaspoon or 5 grams.

Grey hair qualifies as white hair or hair that may need added warmth. By adding a small amount of re-pigment tone (anchor or foundation) to your formula you will discover your colors will hold proper tone, richness and shine even on cooler tones. ProRituals N series does not require added warmth, as it is True Neutral. Low-Lights Fundamental series (Pure Brown Base), Chocolates (Warm Natural Base). and Tobacco (Yellow Natural Base). Can all be used to create perfect one step low-light results. 5 or 10 volume developer is suggested.

Desired Level 2-3 4-5 6 7-8 9 5CI + Water 6RT + Water 6S + Water 8S + Water 9D + Water

Re-Pigment Tone to Use

Traditional Filler - Equal Parts Color and Water (10ml of each to start)

Mixing Ratio 1:1 High Lift & Super Lift 1:2

10 9 8 7 6 5 4 3 2 1