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Jan Tschichold

Jan Tschichold was a seminal German typographer and author in the development of 20th century graphic design. He helped spread Modernist graphic design through his writings and work promoting sans-serif typefaces, geometric construction, and asymmetrical composition designed for machine typesetting. After fleeing Nazi Germany, he worked as a book designer in Switzerland and questioned some of the absolute rules of modern typography. Tschichold designed books for publishers and typefaces, and was typographic designer for Penguin Books, where he specified future typography for their paperback series.

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235 views1 page

Jan Tschichold

Jan Tschichold was a seminal German typographer and author in the development of 20th century graphic design. He helped spread Modernist graphic design through his writings and work promoting sans-serif typefaces, geometric construction, and asymmetrical composition designed for machine typesetting. After fleeing Nazi Germany, he worked as a book designer in Switzerland and questioned some of the absolute rules of modern typography. Tschichold designed books for publishers and typefaces, and was typographic designer for Penguin Books, where he specified future typography for their paperback series.

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Jan Tschichold

http://www.britannica.com/EBchecked/topic/607663/Jan-Tschichold Jan Tschichold, (born April 2, 1902, Leipzig, Germanydied August 11, 1974, Locarno, !itzerland", German typograp#er and aut#or !#o played a seminal role in t#e de$elopment o% 20t#&century grap#ic design and typograp#y' (#e son o% a sign painter, (sc#ic#old trained as a calligrap#er and designer at t#e Leipzig Academy o% Grap#ic Arts and )oo* +roduction (1919,21" and t#en %reelanced as a lettering artist and designer' (#e 192- e.#ibition o% t#e )au#aus at /eimar introduced #im to 0odernist design, and #e 1uic*ly 2oined t#e mo$ement, re2ecting traditional %onts and symmetrical composition and instead embracing sans&seri% type%aces, geometric construction, and asymmetrical composition' 3is !or*, intended to represent t#e rationalism o% t#e modern age, !as %unctional, aest#etically satis%ying, and designed %or reproduction by mac#ine&type composition and ne!er printing tec#nology' (sc#ic#old mo$ed to t#e %ore%ront o% modern design !it# 4elementare typograp#ie,5 a special issue o% t#e trade 2ournal Typographische Mitteilungen in 1926, and !it# #is boo*, Die neue Typographie (19278 The New Typography; A Handbook for Modern Designers ", !#ic# e.pounded t#e principles and %unctional uses o% 0odernist typograp#y to printers, type compositors, and designers' 9n Germany, !#ere blac* letter, or Got#ic script (called :ra*tur in German", remained in use until t#e 20t# century, a simpli%ied type%ace !as bot# !elcome and necessary' (sc#ic#old;s !ritings and !or* #elped spread 0odernist grap#ic design t#roug#out t#e !orld' A%ter (sc#ic#old !as arrested in 19-- by t#e <azis %or being a 4cultural )ols#e$i*,5 #e %led to !itzerland and !or*ed as a boo* designer' :or t#at reason, #is Typographische Gestaltung (19-68 Asymmetric Typography" and ot#er !or*s !ere %irst publis#ed in )asel' :inding t#at some o% t#e absolute rules o% modern typograp#y !ere too close in spirit to t#e %ascist mo$ement, #e at t#is time began to !or* !it# more traditional type%aces and layout arrangements' (sc#ic#old designed boo*s %or numerous !iss and German boo* publis#ers, became design consultant to t#e 3o%%man&La =oc#e p#armaceutical company, and designed t#e !idely used abon type%ace' :rom 1947 to 1949 (sc#ic#old !as typograp#ic designer %or +enguin )oo*s in London, !#ere #e designed more t#an 600 title pages and speci%ied t#e %uture typograp#y %or t#e +enguin series o% paperbac*s' Among t#e later boo*s o% t#e #ig#ly in%luential typograp#er are Meisterbuch der Schrift (19>>8 Treasury of Alphabets and ettering " and t#e post#umously publis#ed Ausgew!hlte Aufs!t"e #ber $ragen der Gestalt des %uches und der Typographie (19768 The $orm of the %ook& 'ssays on the Morality of Good Design"'

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