GREEN SHOOTS OF SUSTAINABILITY

The 2009 UK Transition Movement Survey

Gill Seyfang
University of East Anglia
July 2009
Green Shoots of Sustainability 1
GREEN SHOOTS OF SUSTAINABILITY
The 2009 UK Transition Movement Survey
Gill Seyfang
University of East Anglia
July 2009
Introduction
The Transition movement aims to mobilise community action and foster public empowerment
and engagement around climate change, with the objective of catalysing a transition to a low!
carbon economy "www.transitiontowns.org#. The Transition Town idea was developed in
Kinsale, Northern Ireland, in 2005 by Rob Hopkins, a permaculture teacher. Hopkins was
concerned about the implications of Peak Oil, the point at which the rate of growth of oil
production begins to decline. His students developed an Energy Descent Action Plan which
set out practical steps that might be taken by Kinsale to prepare for a post!cheap!oil future.
This plan proposed transitions to more sustainable socio!technical systems and infrastructures.
From this seed, a network of grassroots Transition initiatives has been growing rapidly in the
UK and internationally, and has evolved to address the twin challenges of climate change "the
need to reduce carbon emissions#, and Peak Oil. The rst UK Transition Town was Totnes,
formed in autumn 2006 and by February 2009 there were 94 Transition Towns, Villages, Cities
and Islands in the UK and a further 40 around the world, principally in Australia, New Zealand
and the USA "ibid#. The Transition movement has to date been very successful at replicating its
model of community!led initiatives "Hopkins, 2008#. In addition, Transition Network Ltd is a
formally!constituted body which supports and coordinates activities among local groups
"Hopkins and Lipman, 2009#.
Yet despite this phenomenal growth and the wave of positive publicity the movement has
received, there has to date been very little empirical research into the development and
character of these initiatives, or the impacts they have achieved and the barriers to be
overcome. This information is vital for the continuing development of the movement, both for
local Initiatives and for the Network and the movement as a whole. To address this need for
knowledge, this report presents new empirical ndings from the rst survey of UK Transition
Initiatives. It was a short survey which used open! and closed!ended questions to collect basic
information about the origins, development, character and activities of the UKs Transition
Initiatives. The online survey was conducted during February 2009, with email invitations sent
to coordinators of all 94 Transition initiatives in the UK. Two follow!up reminders were sent,
and a total of 74 responses were attained "an outstanding response rate of 78.7$#.
Green Shoots of Sustainability 2
The Geography of the UK Transition Movement
Although Transition Town is the most common term used to describe these initiatives, it is
noteworthy that many of the groups surveyed cover rural areas, villages, even islands. Figure 1
shows the distribution of di%erent geographical areas and scales of these groups. The most
common type of initiative is one which covers a small town and its rural surroundings "29.0$#,
echoing the movements roots in small market towns in the south!west countryside. A further
23.2$ cover a small town, and 27.5$ cover a large town or city ! although working on this scale
is not unproblematic, and consequently several city!wide groups have made the decision to
subdivide into smaller geographical groups covering neighbourhoods or districts, with a central
coordinating hub ! 8.7$ of the survey respondents were from groups which covered a part of a
town or city. The remaining 11.6$ of initiatives cover a variety of other types of geographical
area, from villages, islands, rural areas, forests and so on.
! #$%&' ()*+ )%
,-(.
/01
2$%( )3 $ ()*+ )%
,-(.
41
! 56$## ()*+
/71
! 56$## ()*+
$+8 59%%)9+8-+&
%9%$# $%'$
/41
! :-##$&'
;1
! %9%$# $%'$
;1
!+ -5#$+8
71
Figure 1: Geographical area covered by UK Transition Initiatives
Green Shoots of Sustainability 3
Origins, Actors and Partners
Who sets up these Transition groups? The survey reveals that the vast majority "89.0$# are set
up by individual citizens "76.7$ are set up by several individuals coming together to instigate
the group, and another 12.3$ are set up by just one person at the outset#. At the same time,
19.2$ have one or more pre!existing groups involved in setting up the group. Only one of the
respondent groups "1.4$# had a business involved in setting up the group, and none of them
were started by local councils. This nding substantiates the movements claims to be a
citizens movement, demonstrating energy and action from the grassroots.
Transition groups around the UK are working with a wide variety of actors in developing their
networks of community action, as shown in Figure 2. Unsurprisingly, there is almost universal
engagement with members of local communities as individuals "reported by 98.6$ of groups#.
The vast majority "86.5$# are also engaging with local voluntary environmental groups, and
with other local voluntary organisations as well "73.0$#. Working with government is clearly a
priority for these groups, as 82.4$ of Initiatives report that they are working with their local
government, and 21.6$ have made links with political parties, although only 8.1$ are engaging
with national government, reecting the local nature of this initiative. Although fewer groups
are working with businesses "58.7$#, charities "44.6$# and social enterprises "39.2$#, these are
still important partners for a signicant number of initiatives, indicating that overall the
movement is active in forging links with a wide range of other community actors.
! #! $! %! &! '!! '#!
()*+,)- .+/01,20,3
4+-5*6)- 7)1*08
9+65)- 0,301715808
:;)15*08
<=85,08808
>+-=,3)1? .1+=78 @+3;01 3?708A
B+6)- .+/01,20,3
>+-=,3)1? .1+=78 @0,/51+,20,3)-A
C,D5/5D=)-8
! #$ %&'(#)*+), -%.)'+/#) 0%#1(' 2)3456
7%#89& #$ :#;;1)+<= .:<#%' >#%?+), >+<@
AB -%.)'+/#) 0%#1('
Figure 2: Prole of actors working with UK Transition initiatives
Green Shoots of Sustainability 4
Priorities
The range of issues addressed by Transition initiatives is wide!ranging, covering economic,
social, environmental and personal systems. The Network itself is founded on a twin concern
with climate change and peak oil "see above#. How do local groups perceive the issues, and
prioritise them? Interestingly, in a ranking exercise of six possible priorities, neither of these
were the highest!scoring priority "see Figure 3#. Instead, building local self!reliance scored
most highly, and was ranked rst by the majority "55.2#$ of respondents. This result may have
come from the fact that while peak oil and climate change are the contextual issues for
Transition groups, it is building self!reliance which forms the focus of their activities and
attention locally. In addition, several respondents objected to having to rank the issues, arguing
instead that several took equal precedence, and that ordering them was an articial exercise
when the impacts and implications of them were so intertwined. Nevertheless, it is interesting
to see so clearly what is the main focus of local groups, and the way that their actions are
framed and conceptualised.
0 0.3 1 1.3 2 2.3 3 3.3 4 4.3
lmprovlng healLh and wellbelng
SLrengLhenlng local economy
1ackllng cllmaLe change
CommunlLy-bulldlng
reparlng for 'peak oll'
8ulldlng local self-rellance
!"#$"#%& "()*#)+ $, #--./ 0123#+3/-%4
!"#$"#%& 5--./- ,$" 67 8"()-#9$)
5)#9(9:/-
Figure 3: Priority issues for UK Transition initiatives
Green Shoots of Sustainability 5
Group Development
How well!developed are the UK Transition Initiatives? One way of measuring this is to use the
Transition Networks 12!step guidelines for setting up a Transition Initiative. These key steps
have been proposed as being constitutive actions for a successful group to become established
and begin preparing its Energy Descent Plan. Respondent groups indicated which of these
steps they had begun or achieved. The ndings "shown in Figure 4# indicate that the Transition
Initiatives are becoming well!organised and taking institutional structures seriously: almost all
the groups "89.2$# had set up a steering group "and planned its demise from the outset#, and
73.0$ had formed subgroups on di%erent themes. In terms of practical action, the most
commonly!reported activity was awareness!raising "94.6$ of groups were doing this#, followed
by developing visible practical manifestations of the Transition idea in their communities
"56.8$#. Two!thirds had begun building a bridge to local government "64.9$#, and a third
"32.9$# had begun the great reskilling project of facilitate the public learning of practical skills
for everyday life. Only a quarter of the groups "25.7$# had organised or were organising an
o&cial launch "sometimes termed a great unleashing#, but this is not surprising given that
most of these groups were less than a year old at the time, and almost half "47.3$# were willing
to let it go where it wants to go, responding to local situations and interests and energy, rather
than imposing an inexible template for how the group should develop.
none - we are noL followlng Lhem
SomeLhlng else
12 CreaLe an Lnergy uescenL lan
11 LeL lL go where lL wanLs Lo go
10 Ponour Lhe elders
9 8ulld a brldge Lo local governmenL
8 laclllLaLe Lhe greaL reskllllng
7 uevelop vlslble pracucal manlfesLauons
6 use open space
3 lorm sub-groups
4 Crganlse a CreaL unleashlng
3 Lay Lhe foundauons
2 Awareness ralslng
1 SeL up a sLeerlng group and deslgn lLs demlse
0 10 20 30 40 30 60 70 80 90 100
! #$ %&'(#)*&)+' ,)-./0
12 3%4)'56#) 7)56468&' 4)* +9& :; <2&= >+&('<
Figure 4: UK Transition Initiatives and the 12 Key Steps
Green Shoots of Sustainability 6
In addition to these steps, a few groups reported further activities which they felt were
important in their development, including forming regional networks, managing internal
conicts in the group, getting to grips with good communications "publicity, newsletters etc#,
making lms, and changing the steering groups role. Some groups felt the 12!step guide was
not helpful, one reported some of our members think the 12 steps sound a bit like a cult, and a small
minority were not explicitly following the list.
Achievements
What, then have the UKs Transition Initiatives achieved? Coordinators were asked open!
ended questions about their groups top three achievements, and their free!text answers were
coded into thematic categories, and analysed as shown below in Figure 5 and detailed in Table
1. Given the relative newness of the Transition Initiatives, it is not surprising that over half of
the survey respondents "52.1$# reported various aspects of their steering committee group
governance as major achievements. These included setting the group up "27.4$ reported this#,
setting up subgroups ' either themed or geographical "20.5$#, formalising the group with
structures, constitutions, getting "or applying for# funding etc "9.6$#, and creating good
communication and publicity channels through websites and newsletters "9.6$#. One group
reported that they were gaining a reputation loca"y for being we"#organised and doing what we say
$ere going to do %this is a virtuous circle # the more we do we", the more support we get, the better things
go...&.
Almost half of the groups "46.6$# were proud of the links they had built with other local
organisations, with 28.8$ reporting positive bridge!building to local government "for instance
being adopted by local councils#, 12.3$ with other local groups such as getting a representativ'
in the Local Sustainability Partnership, and 11.0$ with schools, for instance through
Environment Weeks "di(erent sub#groups take over the timetable for a day each#, or growing
vegetables on the school gardens.
Similarly, reecting the early stages of the groups, the most frequently!reported achievement
was awareness!raising and community engagement through talks, lm shows, open meetings
and so on "68.5$ of groups reported this#, which is taken as a precursor to more practical
actions. One reported $e have denitely raised the prole of climate change and peak oil among
residents, and we have demonstrated loca"y that ordinary people are taking it seriously and making major
changes to their lives and work in response to it, and another stated getting the community together to
engage as a Transition Town was one of their major achievements. Another felt that they had
created a broad, interwoven, upbeat community that is working together in a very creative way.
Green Shoots of Sustainability 7
However, many of the groups did report more practical external activities, with food and
gardening being the most popular area for groups to be actively working on "39.7$ reported
achievements in this eld#. Within this category a range of di%erent activities were being
pursued, from promoting local food through farmers markets, local food guides and food
festivals "13.7$ of groups had done these#, to developing community!supported agriculture
"8.2$#: one group reported they had completed feasibility study for a community market garden and
are now seeking land. In terms of encouraging participants to grow their own food, 13.7$ had
promoted and increased allotment provision, 11.0$ had established community gardens and
orchards, and 5.5$ were involved in setting up garden!sharing and growing!support groups. For
instance, one initiative had a grow#your#neighbours#own project where people grew vegetables
on previously neglected private gardens, and another set up a Gardeners Network to bring together
experts and beginners. Another had set up a new Farmers Market, and felt that although it was
small, there were lovely traders and a hard#core of dedicated regular customers, and it acts as a visibl'
focus for what were a" about.
! #! $! %! &! '! (! )! *!
+,-./0-- 1/2 034/456 1378.70-
9:1/-;4:< 1378.70-
=/0:>6 1378.70-
?1-<0 1378.70-
@442 1/2 A1:20/./> 1378.70-
+,.B2./> B./C-
A:4,; >480:/1/30
DE1:0/0--F:1.-./> 1/2 3455,/.<6 0/>1>050/<
! #$%&'()*& +&()%),-' .&/012
3%(& 456(-,-7-&8' *9 :; #$%&'()*&
+&()%),-'
Figure 5: Main achievements of UK Transition initiatives
Other areas of activity were less!well developed, with waste being the next most popular area
"12.3$#, which included community composting, battery!recycling and various activities around
shopping bags "8.2$ of initiatives had promoted plastic!bag!free days, or produced branded
reusable shopping bags#. Energy actions were an area of achievement for 11$ of the groups,
including one event where $e made thermal curtain linings for people in the community, with 250
Green Shoots of Sustainability 8
meters of thermal fabric, and 5.5$ of groups had achievements to report in the areas of transport
such as car!free days and $orking on cycle routes, cycle racks, cycle links and paths with the co#
operation of the local council. Finally, 5.5$ reported business/economy!related activities, for
instance launching local currencies, promoting local businesses.
Table 1: Detailed list of achievements of UK Transition initiatives
A R E A O F A C H I E V E M E N T $
Group governance 52.1
Establishing the group 27.4
Formalising the group 9.6
Setting up sub!groups 20.5
Communications 9.6
Building links 46.6
With local government 28.8
With other local groups 12.3
With schools 11.0
Awareness!raising and community engagement 68.5
Food and gardening activities 39.7
Promoting local food 13.7
Community!supported agriculture 8.2
Allotments 13.7
Community gardens and orchards 11.0
Garden sharing / support 5.5
Waste Activities 12.3
Shopping bag projects 8.2
Energy Activities 11.0
Business and economy activities 5.5
Transport activities 5.5
Green Shoots of Sustainability 9
Challenges Faced
Survey respondents also outlined their three biggest challenges to date, and these responses
were also coded and analysed thematically. The challenges faced by the UKs Transition
Initiatives are shown in Table 2 and Figure 6. Interestingly, many of the same issues come up in
this analysis, as the achievements, indicating that while groups struggle with some of these
issues, they are successful at meeting the challenges they face. In addition, some mentioned
the strategies they were using to overcome their challenges; a few of these are detailed here.
Group governance issues are raised as a problem by over half the survey respondents "52.8$#,
and this covers several areas. Having established the groups, 9.7$ reported di&culties
maintaining momentum and keeping going, especially if some of the original members left the
group. Several mentioned issues such as members of the core group keeping up the momentum trying
to ju)le day#time jobs, family etc # weve not overcome this one!. Managing group dynamics, dealing
$ith each other, handling internal group conicts and learning to work together in making
decisions and moving forward was a challenge reported by 22.2$ of the initiatives. The most
common solution was clear communications: honest talking is the best way to deal with this, and
one suggestion was to introduce group facilitation training into the Transition training
package. A quarter of the groups "25.0$# felt that managing their groups development was a
problem, for instance struggling with formalising the group for the purposes of getting bank
accounts or applying for funding, or alternatively managing the process of devolving and
delegating to subgroups. One explained that a major challenge had been going *om an informal
group to a more organised forma"y#constituted body. +we, overcame this by nding people who wanted to
serve on the steering group, prepared a constitution and set up the organisation about a year ago. This has
led to our being far more organised and getting more work done. At the same time, these processes
arrive at a cost, as one reported being able to get funding meant spending far too many steering group
meetings on constitution and policies. A few respondents "5.6$# reported feeling overwhelmed by
the enormity of the "environmental and social# problems they were addressing "it feels like a
drop in the ocean#, and the speed at which the groups were growing and evolving.
A major related governance area is that of the resources that groups have available to meet
their objectives, and 58.3$ of groups reported challenges in this area. These are interrelated,
and include a need for funding "16.7$#, a lack of time "29.2$#, and a need for more active
group members to take on some of the workload "36.1$#. One group reported that Were a"
$orking fu"#time so its a huge commitment initia"y *om the committee. Gradua"y we are getting mor'
people on bard to run with initiatives, and another described a problem with getting enough peopl'
in the group to take on jobs and do more than attend meetings # I think we need to match the task to th'
person, or do a list of jobs that need doing, that are simple and have an end#date, so that people are no-
taking on an ever#expanding/unmanageable role.
Green Shoots of Sustainability 10
! #! $! %! &! '! (! )! *! +!
,-./0
123456 74538
90:;< 6:=/0525>/
?/8:;0>/8
90:@456 -./ A:=/A/5-
! #$%&'()*& +&()%),-' .&/012
3%(& 45%66-&7-' 8%9-: ;< => #$%&'()*&
+&()%),-'
Figure 6: Main cha"enges faced by UK Transition initiatives
Bridge!building with other local actors was a challenge for 18.7$ of groups, with 8.3$
reporting a lack of support or interest from local or national government and businesses as a
problem, for instance one reported most of our local businesses are chains, and its impossible to
engage them. We are overcoming this by working with the ones that are local. An equal number
explained that they had had to carefully negotiate the terrain of existing groups in the area so
as to liaise productively and avoid treading on peoples toes # we talk to everyone, endlessly. One
described how they struggled to identify what is already going on, and what is Transition? We deal
$ith this by not trying to label any project and just let things happen.
However, the greatest challenge faced by the UK Transition Initiatives, reported by over three
quarters of the survey respondents "76.4$# is that of growing the movement. Several distinct
but related issues fall into this area. The rst is the need for good, consistent communications
and publicity "16.7$ reported this, including one that was engaging *iendly journalists#, and
thereby to reach out to a wider, more diverse community than has hitherto been involved
"30.6$#. Linked to this is a perceived need to do more awareness!raising in the community
"23.6$ reported this challenge#, and so overcome apathy "12.5$#. For instance, several groups
mentioned the need to extend outside the green#belt and one mentioned getting our message ou-
to the unconverted. Our original public awareness raising events were we"#attended, but are now not so.
We feel as though we must take our message out to other community groups and wi" be starting a
programme of getting invited to give talks. Another described how they were attempting to ge-
beyond the usual suspects... weve tried to give presentations to groups beyond the env/social justice groups,
and actively seek to work in partnership with other local groups on our activities... these include th'
Community Partnership, Chamber of Trade, WI, local churches. This strategy of taking the message
out to other local groups was one that a few were attempting, in order to overcome a declining
interest in their own public events and lm shows.
Green Shoots of Sustainability 11
But despite this widespread concern with spreading the Transition message further aeld, a
small number of groups "12.5$# reported that they wanted to avoid death by meeting and had
decided to concentrate instead on practical actions, as a means of growing the movement: $'
$ant the whole town to be involved, yet the need to get going and do something is also pressing so we don-
$ant to turn into a talking shop. Another group went further, and explained that for them, the
theoretical aspects of meetings was an actual barrier to public involvement, and that $eve had
to work at things *om the other end, getting interest in gardening, cutting bi"s, saving money and having
fun, and then moving towards organics/climate change/peak oil awareness. This approach was echoed
by another who said $e have decided not to focus on awareness raising any more, rather we wi"
attempt to get some projects up and running and let the word percolate out and gather support as we go.
Table 2: Detailed list of cha"enges faced by UK Transition initiatives
A R E A O F C H A L L E N G E $
Group governance 52.8
Keeping up momentum 9.7
Managing group dynamics 22.2
Group development 25.0
Dealing with overwhelm 5.6
Resources 58.3
Lack of money 16.7
Lack of time 29.2
Need more active members 36.1
Growing the movement 76.4
Getting good publicity and public communications 16.7
Reaching out to wider community 30.6
Awareness!raising 23.6
Overcoming apathy 12.5
Moving from talk to action 12.5
Building links 16.7
Lack of support from businesses / local government 8.3
Liaising with other local groups, avoiding treading on toes 8.3
Other 12.5
Green Shoots of Sustainability 12
Conclusions
This survey has provided a snapshot of the UK Transition movement in 2009, and has revealed
a great deal about the character, origins, objectives and achievements of the Transition groups
springing up around the UK. Although the movement is relatively young, the Transition model
o%ers new groups the opportunity to learn quickly from others experience, and the Network
is pro!active at developing best practice, ideas!sharing, training and publications to support
these local groups. This research aims to inform that process.
The key ndings from this research are:

Establishing Transition groups and maintaining momentum are big achievements

for volunteer community activists, and managing the dynamics of voluntary groups
is not a trivial issue. Support and training in group management and conict resolu!
tion would be a welcome addition to the training available;

There is a limit to how much support or interest can be gained using awareness!
raising strategies as a starting point. Attracting people to join in practical projects
might be a more e%ective way of building community engagement;

Transition initiatives struggle to achieve a lot, with limited resources, and would
benet from funding "nancial or in kind# from other organisations to support their
activities. Many have links with local government and there is clearly a role here for
local councils to support "not direct or lead# Transition initiatives in their work;

Food and gardening projects are far and away the most popular practical ways for
Transition initiatives to start engaging people in hands!on action. Local councils
could promote these activities by o%ering more land for allotments and community
gardens, as a rst step to wider community engagement in sustainable development;
Future research into the Transition movement could usefully examine in more detail the
impacts of these initiatives, their mechanisms and strategies, and evaluate their success at
mobilising widespread community engagement in action to tackle climate change. As a
foundation for this sort of in!depth work, a regular national survey of this type provides a good
snapshot of the movements growth and development, issues arising and emerging trends. I
therefore propose to repeat this survey every one or two years, evolving the questions to
incorporate themes that emerge from previous responses, but maintaining enough
standardisation to allow longitudinal comparisons. The aim of this research is, of course, to
help the movement to understand itself better, and to inform the movements development;
suggestions for topics to include in future research are welcome.
Green Shoots of Sustainability 13
Acknowledgements
This research forms part of a wider programme of research on grassroots innovations for
sustainability "Seyfang and Smith, 2007; Seyfang, 2009#, which aims to improve understanding
of the ways that community!led initiatives for sustainability can develop and grow, di%using
their new ideas and practices into wider society. I am grateful to the UKs Economic and Social
Research Council for supporting this research through an Academic Fellowship, to the activists
of the UKs Transition movement for participating in this survey, and to Alex Haxeltine for
collaborating on this research. More information on this work, and forthcoming papers on our
study of the Transition movement, can be found on the website below.
Gi" Seyfang
School of Environmental Sciences
University of East Anglia
Norwich NR4 7TJ, UK
Tel: 01603 592956
[email protected]
www.uea.ac.uk/~e175
BIBLIOGRAPHY
Haxeltine, A. and Seyfang, G. "2009# Transitions
for the People: Transition and Resilience in the
UKs Transition Town Movement, paper for the
KSI %Knowledge Network for Systems Innovations and
Transitions& conference on the Dynamics and Gov!
ernance of Transitions to Sustainability, Amster!
dam, 4!6 June 2009
Hopkins, R. "2008#. The Transition Handbook: *o.
oil dependency to local resilienc' "Green Books, Tot!
nes#
Hopkins, R. and Lipman, P. "2009# Who We Ar'
And What We Do "Transition Network Ltd, Totnes#
Seyfang, G. "2009# The New Economics Of Sustai/#
able Consumption: Seeds Of Chang' "Palgrave Mac!
millan, Basingstoke#.
Seyfang, G. and Smith, A. "2007# Grassroots In!
novations for Sustainable Development: towards a
new research and policy agenda in Environmental
Politics Vol 16"4# pp. 584!603
Transition Towns Wiki "2009# Main
<http://www.transitiontowns.org> accessed 22/4/09
Green Shoots of Sustainability 14