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Creative Problem

This document discusses creativity and innovation in organizations. It states that creative problems do not have a single right answer and have many potential wrong answers. It also notes that creative solutions are often not apparent until they are tried. The document suggests using creativity to find solutions to tricky challenges. A creative solution should be new, useful in solving the problem, and feasible to implement in the real world. Creativity is important for organizations and should exist in their people, innovation processes, products/services/business models. Innovation will help keep organizations competitive in today's global environment because intellectual property is important and hard work and low costs alone are no longer sufficient. Creativity is necessary but not sufficient for innovation - invention is also required to turn

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Abdullah M. Saleh
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
49 views

Creative Problem

This document discusses creativity and innovation in organizations. It states that creative problems do not have a single right answer and have many potential wrong answers. It also notes that creative solutions are often not apparent until they are tried. The document suggests using creativity to find solutions to tricky challenges. A creative solution should be new, useful in solving the problem, and feasible to implement in the real world. Creativity is important for organizations and should exist in their people, innovation processes, products/services/business models. Innovation will help keep organizations competitive in today's global environment because intellectual property is important and hard work and low costs alone are no longer sufficient. Creativity is necessary but not sufficient for innovation - invention is also required to turn

Uploaded by

Abdullah M. Saleh
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Creative Problems

Do not Succumb to Logic



Have no one right answer

And have too many wrong answers

They are a bit like okes ! you o"ten do not
"ind out how good they really are until
a"ter you have tried them out

So how do we
"ind the
solutions to
these tricky
challenges#


$se Creativity%

A Creative Solution

&s new ' else its not creative%

&s use"ul ' solves the (roblem

&s "easible ' in the real world

)ut where is Creativity in an
organi*ation#

&s it in its Peo(le#

&s it in the &nnovation Processes#

&s it in the Products + Services +
)usiness ,odels#


)etter have in all o" them%

-hy#

)ecause. in a /lat -orld

&nnovation will kee( you on the ma(%

)ecause. Hard work

0 Low Cost
Are no longer enough 111

2emember3
&ntellectual Arbitrage
is here to stay%

Creativity by individuals and teams
is a starting point for innovation4

Creativity is a necessary
but not sufficient
condition "or &nnovation1

Also. Invention is re5uired "or
&nnovation to take (lace1

&nvention is a new idea that is
turned into a tangible outcome1

6T6H. &nnovation is the conversion o"
a new idea into revenues & profits.

Collate
Create
Commercialize
Collect & collate Ideas
Engage complete business ecosystem
Filter the collated ideas
Sponsor
Prototyping / PoC
SLDC / Project anagement
Implementation
!o "o ar#et
Social ar#eting
C
7
&nnovation ,ethodology
$C% Cognizant "echnology Solutions &Solutions & Inno'ations !roup( CSP)
Are you ready to &nnovate#

Start "iring%

A. Prem 89:;<<<=
(rem1a>cogni*ant1com

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