Real Voice Economy- A way

of

Rural

Rural Indebtedness, Weaning Of Rural Economy Are Yet Another Reality Of Rural Life

forwarding and path breaking attempt on Employment Supplementation and Income Generation for Sustainability and Inclusiveness in rural

Rural areas in the country still remain as a virgin ground for exploitation / hunting of the poor by urban affluent. Harp on agriculture is getting depleted owing to the global warming and the consequent change in climatic conditions with the result the agriculturists are confronted with erratic water sources, succumbed to hardness and unsecured life system for undertaking their agricultural operations. It is further noticed that large scale conversions of agricultural lands are taking place for non agriculture purposes by the unscrupulous real estate mafia who placed even the modern farmers come in their clutches. The land mafia, the affluent segment of the society cause social evils and resorts in unscrupulous financial lending and distracts the poor farmers and land holders of the rural areas. The feudalistic attitude of the affluent ensured that poverty remained as such from time immemorial. The village based small farmers whose meager income from agricultural operations is insufficient to meet their ends of survival. The present plaque and picture of rural economy is the result of age

A. Muthuvezhappan, IES [email protected] Mob 91+9444927111 The Humming Voice Of Birds, Cladding Of Darkness, Endless Barking Of Dogs, Noising Frogs In The Light, Fluttering Bats, Twinkling Of Morning Star, Whistling Of Moring Breeze, Elegant Of Raising Sun, Melting Dew, Crowing Rooster, Crawling Of Peasant, Dancing Of Duck, Smiling Petals, Flattering Of Grass, Awakening Of Rural Life, Shepherd's Hooting Cries, Plashing Of Water By The Youth In The River, Tilling Of Soil By Ploughman With The Hope Of Raining, Curling Smoke From Cooking In The Back Yard, Feeding Womenfolk, Resting Of Countrymen Under The Tree, The Remembrance Of Harvesting , Returning Home With Little Stuff, Early Sleep, Snoring Sound, Buzzing Silence Of Light Are The Real Rural Voice. Sound Of Tears Rolling On The Temple, Dried Unveil Smiles, Tattered Clothes, Crying Children For Food, Sucking Child For Dried Milk, Morning Wake To The Land With Half Naked Body, Chipping Soil Under The Heat, Pathos
Of Power, Empty Stomach, Youth Returning From Town With Empty Life, Silent Suicides, Ineptness, Hunting By Rich For Property,

old underpinning and underperforming agricultural operations on one side and nonaffordability and assault on rural economy with the aggressive agricultural operations coupled with extensive application of fertilizers and pesticides under cover of modernization and

mass production. Undertaking integrated farming operations by the corporate community on a sporadic scale exploited the rural economy causing uncertainties, perpetual poverty, and misery crippling effect on the rural economy.

village culture and socioeconomic structure is taking place mainly due to the media impact and aggressive rural opening has created new hypes and paved the way for less attention of the age old agricultural operation. Crippling effects of seasonality of income, uncertainty of agricultural and market rigidity is the main reason for chronic and absolute poverty.

What shall be retained by the present society for the future generation? There are flex and perplexities on chasing food with a handful of money and material by the modern younger generation. Rural areas are still the only nerve centre for human survival and acts as an accommodating ground for human survival. The present generation failed miserably to understand and adjust with the life style in tune with the fast changing and challenging rural life for enduring a unique survival. Further, an authoritarian style has crept in and the young generation needs a thorough appraisal about the impact of cultural erosion, resource depletion and eruption of rural-urban discrimination. The mankind is poised for self-destruction in view of the fact that they are unwilling to preserve anything for the future. Although a large number of innovative and inventive steps have been taken and are being implemented, the results have not percolated down to the rural masses and the state of their economy is still a nightmare lacking vigor and strength. Rural Scenario Most of the rural people are illiterate and innocent living outside the mainstream of socio-economic progress mainly due to isolated and ad-hoc attempts on rural development. Poverty alleviation steps have not at all been effective. It is high time that steps be taken to mitigate their suffering. The life survival supporting system is still dependent on agriculture. The presence of artisan type industrial ventures is having loose ends. Fast erosion of the age old heritage of

75% of the poor are in rural villages 30% live under chronic poverty Number and Percentage of Population below poverty line by states - 2011-12 (Tendulkar Methodology)- Planning Commission

Embellished Rural society The poor of innocent peasant cannot stand on equal footing with that of the poor in the urban

Why to protect and promote the Rural Economy Why does this urgency to turn the thought of everyone for the honest survival of rural people. Is it not possible to drop the rural poor in the race of modernization and industrialization? What stands for rural self-sufficiency and If so, what is the significant role of rural economy? Why is the chase and parade of corporate on rural economy? Does it for creating instill confidence among the poor or to appropriate the wealth of the rural in the name of perpetual market penetration? Why this continuous hunt? Does every money spent on rural create visible and viable return in the countryside? Wh at would be the quantum of pillage and the magnitude level of pilferage? Are the villages always a hunting ground of rural poverty and social misery? Has any integrated sustainable developmental strategies been introduced by adopting the rural economy with the wisdom to restore the agrarian economy for continuous and sustainable survival? Why does the subsistence and supplement option to ensure the mutilating growth? Is it not a piecemeal, sporadic effort and confabulating attempt on Blight of rural survival? The answer for the above unmindful rural exploitation is not just to open the rural economy for mere devastation but to make rural living more meaningful with an attempt to take the natured for the future generation.

sector. They have abundant choices but the capabilities to reach out to opportunities are bleak. Access to services such as education, health, water, infrastructure with particular reference to roads and telecommunications are feeble. Income remains perpetually at low ebb having no scope for saving or investment. They have a very weak economic base. There is a dichotomy between nature and the magnitude of backwardness. The policy punch hitherto trounced has created isolation of the rural societies conferring benefits to the rural elite and newly emerged middle class society.

Weak and wane rural System: Rural is a home to many and a reservoir of feeding all. Rural systems are

still perpetually weak and fragile. The pluralistic rural society exhibits only stony silence. The innocence and torpid rural structure have refrained the villagers to augment the full benefits and also made villages to become hunting

beginning but relatively costlier. The return from the agriculture produce is not sufficient enough to need the input cost. The unskilled rural population is yet another issue that reduces opportunity for ready access and adaptation to new technologies and employment. The lack of capacity affects not only the productivity and competitiveness in the changing marketplace but also the ability to find trained staff for service provision Vulnerability to Health and Environment: The poor are weak and has fewer capacities to offer healthy environment. Majority of them are unable to offer basic medical facilities and often proven to communicable dieses. Infrastructural Capacity poor communication, pitiful roads, unequipped schools and missing social and health services decrease efficiency of operations, discourage new services and increase the outflow of the most talented and resourceful persons and a reluctance of educated families to live in rural communities. Institutional Capacity there are mushrooming of organizations in rural areas but the relative capacities are lacking and they are mostly exploitative in nature. An exception to the capacity constraint is at the micro level where the social fabric is able strong and is sufficient for the level of operations undertaken and may also form linkages with intermediaries operating nearby towns Political awareness: relatively less. Such opportunities are being exploited by many.

grounds of few to enmesh the poor and amass the rural wealth. The rural economy is no doubts in cross road but it is still reeling under the influence of rigidity and slow opening. Rural development is a fancy word for the bureaucrats, media and academicians. Rural is a paradise with plenty of abounded resources but abandoned life with lingering for perpetual survival. They are living with less food security and unable to hooking on poverty line. It is wonder and unimaginable that t the Producer and supplier of food and vegetables are starving with hunger and struggling for survival. Social Exclusion The social, cultural, linguistic, gender, racial, religious and educational constraints affect the rural poor and leads to social seclusion and financial exclusion. Technical Capacity and Training The support have less technical capabilities and the age old system is the only viable technical operation to carry on the agriculture operation. Using of chemical and other inputs are only new

Indebtedness

High less Silent Less low High Moderate slow weak Low Less High Changing High

Present Rural Profile

Poverty Influx migration to urban Earning capacity Size of holding Exploitation Commercialization operation of high Very High Less Low High low High Less Less less Low Moderate weak High weak Over dependability moderate Abundant Poor less

Crime Suicide Environment degradation Spatial integration Abandoning the agriculture operation Enhancement productivity Commercialization agronomy Agricultural initiatives of of cluster

Applying of chemicals and pesticides Earning capabilities Rural Savings Employment opportunities Access to organized finance Technology adoption Marketing net work Cost of input Infrastructure support Monsoon Education Level Opportunities Institutional capabilities Presence organized institutions of private financial

Research and R & Support Heath care and preventive facilities Cultural erosion Life system Litigation

Rural Development Challenge - a Vision Confronts Reality

Unmindful vision always confronts reality. Improving performance depends increasingly on the skills and motivation of rural folk and developing holistic growth model for mass participation rather than rapid industrialization. Often the rural development challenges ends with rushing to the countryman in the name of subsidies and embellishment of rural restructuring. The real challenges advocate contended inclusive growth with less stain and minimum outside dependence.

Non form job absorption

Less

Community participation

Strong

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The paradigm of rural reality depends heavily on mass participation and integrated approach for sustainable development starting from mapping the resources, adopting high bride model for growth, integrated approach for harmonious growth of rural enterprises so as to arrest the rural migration.

The rural areas are witnessing a stock of abundant resources on one side BS abandoned life with abject poverty on the other side. The paradoxical rural scenario depicts the extreme missing market mechanism. Agriculture is highly seasonal and limited one.

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Employment Expansion
Employment expansion is a main criterion in the choice of selection for providing employment opportunities down the block level.

Urban Renewal for Economic Inclusion vs Displacement for rural with Economic exclusion:
Some communities, sectors and firms are only positioned to thrive in a globally integrated economy. But inclusion exercise has created lopsided development and cult of violence in the rural soil.

Further, the most disturbing factor is that the unviable operations cause less income supplement for the peasants who often fall in the debt trap. Every attempt on urbanization of rural economy forced the rural folk to migrate to the far-flung or nearest township for better employment. Such an urban inclusion and pro-urban policy has victimized the rural poor with displacement of rural labor force for job opportunities which in turn erode the very system of the rural economy.

Integrated community enterprise Model: an attempt to remove the trace of abject poverty from the rural soil
Non-farm sources of income are important means of rural survival. The direct wage income or agricultural revenue from the farming activities is not sufficient enough either to ensure or to enhance the livelihood, because of landlessness or owning uneconomic size of land or having least leased land in possession. Integrated community induced enterprise model advocates villagers participation in the development process. The modern peasant cannot viably operate the form with the limited availability of land. Group participation and cooperative forming is the best model for effective and economic utilization of land.

Innovative rural development efforts, challenges and identification of priorities are the prime task for handling the growth in the hinterland. Rural communities are more likely depending on a single employment source from the land. Any deviation will create devastation effect on rural economy. Adoption of integrated community enterprise model ensures higher rates of self-employment in the diversified potential income generation options and greater economic integration with subsistence earning. All the community induced growth impulses should be encircled around agriculture business. Agri-business development confirms supplementary earning capabilities in the rural region. The modified growth-driven rural development approach propagates identification of priorities and participation of every citizen in the undisputed effective business activities. It connects the rural with rest of the country with mass proliferation. The improved aggregate agriculture business development is mainly concerned with mass

support service suitable or supplement to the agricultural operations will strengthen the local value chain and integrate the rural economy into the global value chain. Non-agricultural business operation and consequent agribusiness will completely change the whole character of the rural sector. It might be a deliberate attempt rather than a debilitating effort. Integrating agriculture and enterprises within the rural areas is no longer primarily connected to the traditional territorial location of agricultural production but integration of real rural economic effectiveness under group initiatives and clustering of activities with allocation of resources for diversified agro-industrial interfaces. What is community participation in the rural front? Community participation means gaining access to income and job opportunities within the territory through group task and regional specialization through spatial integration. It is an attempt on drifting the Raw material feeder sector into manufacturing and service sector orientation with multi task under participative people movement.

production, scientific storage, innovative processing, and prompt distribution and selling of agricultural commodities and products by the group players. Further adoption of modified value added enterprises suitable to the rural fold creates pull and push effects in the adjoining country land. Stratification of regions based on geographical significance will facilitate the group for better utilization of growth potential in a diversified rural economy. The value added

The development processes is centered around certain people. Community participation on public wealth will integrate the rural economy both horizontally and vertically through on-farm and off -farm activities for reducing vulnerability to a

greater extent. It is a direct support to the integrated rural enterprises for a decent survival. This initiative aims to promote opportunities for participation of marginalized communities in the main economic stream and to improve the quality of livelihoods of the poor. Integrated intervention is focusing established value added enterprises centered around agricultural activities and selection of noticeable technologies in agro processing, aquatic development, bio pesticides, indigenous medicinal plant extraction, high end technology for creating food supplement and, commercial exploitation of agricultural waste and residual for economic gain. The identified core technologies in agro industrial integration implies regional transfers of production capacities for massive roll-out and application of adoptable technologies in tribal and rural development through community enterprises. The traditional skills and craftsmanship should be identified and that should be enhanced in line with the modern requirements. Traditional craftsmanship should be modernized and some extend that should be mechanized in such a way that it should not lose

The warranted rural growth strategy may start somewhere from the bottom and it planned schme should be vigorously implemented without much pilferage and fit- falls. A new financial discipline is necessary for stalling the functional type of overstepping of non institutionalized financial exploitation. The innovative start-ups and spin-offs in the adjacent areas create strong rural integration and arrest of the rural migration. Assessment of rural development is apparently more difficult as the extent of decentralization is only modest and it requires broader frame work to revaluate the real impact on economic drain in the country side. Dreaming of Modern rural India is far from reality. The voice of rural is still fuming and neglected areas for many. The common minimum goal mission addresses the impending human cries for food, energy and shelter and a decent life. What is to be done for total Rural Transformation? 1. Selection of right choice 2. Creating Integrated Rural Accessibility 3. Need to introduce spatial dimension and rural integration at the micro

the age old dexterity and identity. Filling of soil and fee meals will no longer solve the rural crisis. The sustainability and self reliance are only the linchpin to lift the rural from subsistence option and bare minimum survival trap.

level. 4. Introducing intensive and integrated farming activities. 5. diversification of opportunities for local participation

6. formation of community enterprise model 7. Injection of appropriate technology 8. Creating New Brand image for the local produce 9. NRI venture development hydride agriculture operation and value addition 10. Mass participation 11. Creating integrated processing cum procurement centre at village level 12. Creation of strong raw material bank with new state of art of technology 13. Creating outlets for rural produce 14. Easy Rural credit option 15. Ensure macroeconomic rural stability and sustainability through improved market efficiency. 16. Integrating rural economy and the urban markets by using the space of government and private institutions 17. Less centralization of Extension Services 18. Sensitization of the rural folk 19. Reduction of post harvest losses. 20. Introducing pre and post harvesting technologies for food security and elimination of wastages 21. Support for establishing supplement earning option in rural regions 22. Narrow down the rural-urban divide 23. Introducing Technology for utilizing local raw materials, local skills and largely cater to the local demand 24. grass root level correction 25. introducing well knitted decentralized progressive approach 26. Bringing local resources and the means of product

27. 28.

29. 30.

ion progressively within the control and direction of the local community Inclusion of privileged and tribal population in the progressive development Support for creating necessary production base with need based intervention creating community production facility and production centre within the excising growth centre or near to the cluster operation. Diversification and value addition of traditional skills and crafts Creating production and process centre for the needs of the urban

Need Based Assessment

Developing of hybrid model of agriculture, horticulture, rural crafts, industry, services as Growth Engines Identification of vibrant high growth thrust sectors in every district based on intrinsic or Proven potential Emphasis on self employment option across the district Creation of employable and alternative income generation activities for Self-help group Undertaking skill up gradation training for the rural folk Creation of multifunctional service centre Adoption of rural hub by financial institution Creation of multiple linkages with educational institutions, R &D centres, Developing forward linkages with user groups Creation of market support for legacy products Conducting mass outreach programme with the support of IT tools

Integrated rural Development Path

Intervention
Community Need Assessment Capacity assessment

Strategy
Harness the creative potential Identified Model Villages

Development option
Modified agriculture operation New product development Roll out of workers turned owners factory Establishing integrated service centre Creating community enterprise Community Enterprise development Integration of agri and rural clusters Integrating educational institution and villages Modernist ion of rural and Artisan enterprises

Service support

Shirt from traditional agricultural operation Technology support

Supporting viable agriculture sector Networking and marketing Group agricultural operation n Hybrid agri operation Arresting of youth out-migration Creation of village youth club Creation of model training centre Off-farm Employment and Rural Business Strong interface between rural enterprises and agri business Equipping the rural skills Identification of local talet Eco system

Community support

Creating employment opportunities

Unexploited opportunities in agriculture, tourism, mining and Rural enterprises

Creation of agi-park Mini processing centre Rural development artisan clusters

Private R & D support Marketing support

Financial support

Participative financial model

Free lance scientist expertise Value addition and eco friendly agriculture and industrial linkages Community consortium Movement

Problem Solving Matrix

Problem Inefficient absorption of rural Economy and slow opening

Scanning the issues

Status of geographical distribution of agro-economic zones, suitability classification/option Accessing the urban and rural service networks capabilities Agribusiness development, Command area development Introduction of multi-cropping practices. Community Farming Youth participation Local Participation Local Empowerment Village adoption Agriculture- to Agri-cluster Adaptive enterprises Integrated Farm and Non- farm activities Remunerative farming Agro-Village tourism

Solution

Reason for rural Dependency

and degradation of social values

Reasons

Low productivity ,fragmentation of agricultural holdings; old practices; small potential resource base; Poor financing selective outward migration; Non growth propeller sub-standard services Low Marketing support Not an enterprising and remunerative activities Poor Infrastructure support

Impact

Strategy

Stagnant rural economies Mass Migration leading to structural Over dependability, poverty; inability to Poverty Trap support population at adequate levels of living Markedly focused production approach "top-down" industrial enclave focus on promotion rural community enterprises development enhancement of the competitiveness of rural regions provision of opportunities to rural citizens Area Based approach Macro- and area-specific diagnoses Resource sharing mechanism Adopting Hybrid Developmental Models technological innovation and product specialization R to R integration R to U integration

Some Livelihood option at Rural Level Indicative

Multi skill service station

Common processing and packing of vegetables grains Rural Moveurban markets Common warehousing system sylo - model of storage Organic farming Integrated cold storage centre

Rural BPO

Common marking

Natural dying and natural fiber based textile products Manufacturing of ladies wear Rural Health Service

Community enterprises Integrated verminI composing cum dairy forming centre Community dairy farming

Mini truck for vegetable and agriculture produce transportation Freshwater fishery development Edibale Oil processing and packing and marketing under common Brand

Mobile service station Embroidering and chamki work Rural Tourism

Hybrid seed development and sales Integrated Nursery centre

Mushroom cultivation

Mushroom seed making

Readymade garments

Gate and Grills

Paper Bags making

Sanitary napkin

Energy good Multi skill task training centre Community Bio gas Plant Electronic products assembling Fire briquettes

Integrated Poultry farming Readymade gate and grill works

Legacy products with brand image

Rice flocks

Floriculture

Essential oil extraction

kraft paper plant Coir based compressed wood Coir pith blocks

Recycling of corrugated boxes

Brick making by using VSK Brick Kiln technology Improved agriculture implements Assembling of electronic items

Safety match industry modern kitchen wares Stainless steel based Surgical cotton items

Solvent extraction plant Packed dirking water

Multi skill training center with the support of industrial association ethanol production

Coir mat and mattress

Herbal Agarbatti

Glass engraving

solar lamps and other solar products Food processing

Liquid fuel production from biomass - best option for land reclamation

Medicated tissue paper and sanitary napkins

Electricity agricultural residues

Aluminium structural fabrication

Plastic kitchen accessories assembling Upholstry

cultivating medicinal Bandage and Surgical and aromatic plants cotton value added and extraction medicated instant products