A Summer Training Project ON Effectiveness of Performance Appraisal System
A Summer Training Project ON Effectiveness of Performance Appraisal System
IN
DECLARATION
I hereb/ de(lare that the 0ro1e(t titled 2EFFECTIVENESS OF PERFORMANCE APPRAISAL SYSTEM %& D'()* I&+%' L%,%-.+ are ori*inal and bona )ide -or3 (arried o,t b/ me d,rin* the /ear .00 -.0!! ,nder the *,idan(e o) Mr.A+ho3 3.*,0ta in 0artial ),l)illment o) the re4,irement o) MBA %& I&/-%-)-. 01 P*01.//%0&'2 E34.22.&4. '&+ M'&'5.,.&-.
I al+o de(lare that thi+ 0ro1e(t i+ a re+,lt o) m/ e))ort+ and no 0art o) thi+ 0ro1e(t ha+ been 0,bli+hed earlier or been +,bmitted a+ a 0ro1e(t b/ me )or an/ de*ree or di0loma )or an/ in+tit,te or ,ni5er+it/. Bat(h6 .00 -.0!!.
AC6NO7LEDGEMENT
There i+ al-a/+ a +en+e o) *ratit,de -hi(h e5er/one e80re++e+ to other+ )or the health9 : +er5i(e+ their ,nder d,rin* di))i(,lt 0ha+e+ o) li)e to a(hie5e the *oal alread/ +et. I -ant to e80re++ o,r *ratit,de to ea(h and e5er/one -ho ha5e been hel0),l to me in brin*in* thi+ 0ro1e(t re0ort to a +,((e++),l end. I )eel it m/ 0ro)o,nd 0ri5ile*e to e80re++ m/ mo+t +in(ere *ratit,de and indebtedne++ to m/ 0ro1e(t *,ide MR.A.K. &UPTA ;%R MANA&ER) in 2DABUR INDIA <IMITED= -ho -a+ in+tr,mental in 0ro5idin* me dire(tion9 (on+tant en(o,ra*ement and (oo0eration in m/ attem0t to ta3e thi+ 0ro1e(t to it+ lo*i(al (on(l,+ion >ith dee0 *ratit,de and re+0e(t -e -i+h to e8tend o,r heart)elt than3+ to Mr. PA>AN P$NIA9 %R $))i(er )or hi+ e))e(ti5e *,idan(e and moti5ation. >e -o,ld li3e to +a/ that thi+ 0ro1e(t -o,ld ha5e been in(om0lete -itho,t hi+ dire(tion and timel/ )eedba(3. I -o,ld li3e to than3 m/ entire )a(,lt/ at IPEM and e+0e(iall/ m/ mentor M/. C8'*) A5'*9'2 -itho,t hi+ +,00ort thi+ +,mmer trainin* -o,ld not ha5e been 0o++ible.
Thi+ a(3no-led*ement -o,ld be in(om0lete -itho,t than3in* all the intern+ o) o,r bat(h )or their hel0 and +,00ort.
PREFACE
"
2No man (an tell -hat the ),t,re ma/ brin* )orth9 : +mall o00ort,nitie+ are o)ten the be*innin* o) *reat enter0ri+e.=
The im0ortan(e o) b,+ine++ mana*ement i+ bein* in(rea+in* reali?ed in the ind,+trial and non-ind,+trial area+ both in India. Thi+ reali?ation ha+ (ome be(a,+e o) in(rea+in* (om0le8it/ o) the ta+3 o) mana*er+ and admini+tration. A+ a re+,lt o) the im0ortan(e o) mana*ement e5ol5ed9 1,+t be(a,+e to ma3e their ),n(tion ea+/. A+ -e 3no- that a 0er+on mana*ement de*ree -or3+ more e))i(ientl/ than the 0er+on not ha5in* an/ 0ro)e++ional 4,ali)i(ation doe+. To meet the 0roblem -e ha5e to 3no- the di))erent ),n(tion+ in an/ or*ani?ation li3e ),n(tionin* o) %.R. De0t.9 Mar3etin* De0t.9 and @inan(e De0t. et(. A+ IAm 0,r+,in* M.B.A ;Ma+ter $@ B,+ine++ Admini+tration) @rom Uttar Prade+h Te(hni(al Uni5er+it/9 <,(3no- ;U.P)9 mere *ettin* theoreti(al 3no-led*e i+ not +,))i(ient. It i+ ne(e++ar/ to ha5e an in+i*ht o) the or*ani?ation )or the +ame. The+e ba+i( )a(t+ o) be(ome (r/+tal (lear to me d,rin* m/ (o,r+e o) +,mmer trainin* 0ro1e(t o) DABUR INDIA <IMITED9 Sahibabad. >hen I arri5ed at thi+ )or the ),l)illment o) m/ a(ademi( a(hie5ement I -a+ loaded -ith +,+0i(ion re*ardin* m/ trainin* 0eriod. The e5er-read/ hel0in* attit,de o) )e- 0er+on+ ha+ (om0letel/ (leared m/ do,bt+ d,rin* m/ trainin* and -o,ld 0ro)o,ndl/ a,*ment m/ 0er+onal li)e in near ),t,re. The main aim o) thi+ 0ro1e(t i+ to +t,d/ thoro,*hl/ the e8i+tin* 0er)orman(e a00rai+al 0oli(/9 %R 0ra(ti(e+B 0ro*rammed and ,nder+tood the a-arene++ o) em0lo/ee+ abo,t the Per)orman(e A00rai+al +/+tem o) DABUR. The 0ro1e(t *a5e me an e80o+,re to the a(t,al or*ani?ational en5ironment9 -hi(h -o,ld (ertainl/ add m/ e80erien(e to the (or0orate -orld.
TABLE OF CONTENTS
PART-A
!. E8e(,ti5e +,mmar/. .. 'om0an/ Pro)ile o) Dab,r India <imited. 7. $b1e(ti5e+9 Mi++ion9 'ore 5al,e9 Ei+ion Dab,r India <imited. ". Mile+ +tone+ to +,((e++. C. Dab,r -orld-ide. F. 'or0orate &o5ernan(e. #. @,t,re 'hallen*e+. D. $r*ani?ation Str,(t,re. . Dab,r 0rod,(t+ 7C-7D !0. %,man re+o,r(e at Dab,r. P'5. N0. #-# D-!7 !"-!# !D-.F .#-.# .D-.D . -70 7!-7" 7D-"7
PART-B
!. .. 7. ". C. F. #.
S(o0e o) +t,d/. Introd,(tion to 0er)orman(e A00rai+al. The a00rai+al 0ro(e++. Per)orman(e a00rai+al method+. @a(tor+ determinin* 0er)orman(e e5al,ation. Re+ear(h Methodolo*/. E))e(ti5ene++ o) 0er)orman(e a00rai+al S/+tem in Dab,r. D. 'ontrib,tion Enhan(ement Plan. . <imitation+ o) a00rai+al +/+tem. !0.Anal/+i+ : Inter0retation. !!.'on(l,+ion !..Re(ommendation+ !7.Biblio*ra0h/ !".Anne8,re .
"C-"C "F-C! C.-C. C7-CD C -F0 F!-FC FF-FF FF-#F ##-D! D.- 7 "- C F- D !00-!0!
PART-A
EXECUTIVE SUMARY
In toda/A+ +(enario9 %,man (a0ital i+ a(3no-led*ed a+ one o) the mo+t 0otent +o,r(e+ in (ontrib,tin* dire(tl/ and +i*ni)i(antl/ in the *ro-th o) an/ or*ani?ation. Thi+ 0ro1e(t attem0t+ to e80lore the mo+t e))e(ti5e 2%R 0oli(ie+ and 0ra(ti(e+= )or +mooth +ailin* o) an or*ani?ation. It -a+ a re+ear(h (ond,(ted to *et the )eedba(3 o) the em0lo/ee+ )rom di))erent de0artment+ abo,t the e8i+tin* 0er)orman(e a00rai+al +/+tem )ollo-ed in the or*ani?ation. The main re+ear(h ob1e(ti5e -a+ to ,nder+tand the rele5an(e o) -ide 5ariet/ o) method+ and te(hni4,e+ that (an be e80lored to-ard+ 0er)orman(e o) the or*ani?ational *oal+. In toda/A+ (om0etiti5e -orld e5er/ or*ani?ation i+ *eared to-ard+ ma8im,m ret,rn -ith minim,m in5e+tment. %,man Re+o,r(e Mana*ement 0la/+ a 5ital role to-ard+ 0lannin* : (ontrollin* (o+t e))e(ti5e man0o-er +,00ort. Thi+ i+ -idel/ a))e(ted b/ 0lannin* and im0lementin* 2E))e(ti5e Per)orman(e A00rai+al S/+tem= -hi(h i+ the 0aramo,nt 0art o) thi+ 0ro1e(t
'hanneli?in* h,man ener*ie+ in a 0redetermined de+irable dire(tion are not 0o++ible ,nle++ harmonio,+ relation+ are maintained amon* team member+ in5ol5ed in b,+ine++ de5elo0ment. 'on(e0t o) em0lo/ee retention -a+ al+o ,nder+tood thro,*h the 0ro1e(t +t,d/. The -a/+ ado0ted b/ (om0anie+ to mana*e *rie5an(e+ and +tre++ and thereb/ moti5atin* the em0lo/ee+ and red,(in* em0lo/ee t,rno5er -ere +t,died thro,*h the 0ro1e(t.
COMPANY PROFILE:
D'()* I&+%' L%,%-.+ i+ the )o,rth lar*e+t 'om0an/ in India -ith intere+t+ in %ealth 'are9 Per+onal 'are and @ood Prod,(t+. It i+ mo+t )amo,+ )or Dab,r 'h/a-an0ra+h9 %a1mola, Glucose-D9 and Eati3a.
D'()* had a t,rno5er o) a00ro8imatel/ RS! billion ;a00ro8. USG ".0 million) d,rin* the )i+(al /ear .00C-.00F9 -ith brand+ li3e Dab,r Amla9 Dab,r 'h/a-an0ra+h9 Eati3a9 %a1mola : Real. The (om0an/H+ *ro-th rate
ro+e )rom !0I to "0I. The e80e(ted *ro-th rate )or t-o /ear+ -a+ t-o)old. Dab,r o0erate+ in more than C (o,ntrie+ and di+trib,te+ it+ 0rod,(t+ -orld-ide. The (om0an/ -a+ )o,nded b/ Dr. S. K. B,rman in !DD" a+ a +mall 0harma(/ in 'al(,tta ;no- Kol3ata)9 >e+t Ben*al9 India9 and i+ no- led b/ hi+ *reat-*rand+on E.'. B,rman. The (om0an/ head4,arter+ are in &ha?iabad9 Utter Prade+h9 India9 near the Indian (a0ital o) Ne- Delhi9 -here it i+ re*i+tered. Dab,rH+ man,)a(t,rin* o0eration+ are in India9 A)ri(a and the United Arab Emirate+. The (om0an/9 thro,*h Dab,r Pharma <td. doe+ to8i(olo*/ te+t+ and mar3et+ a/,r5edi( medi(ine+ in a +(ienti)i( manner. The/ ha5e re+ear(hed ne- medi(ine+ -hi(h -ill )ind ,+e in $.T. all o5er the (o,ntr/ therein o0enin* a ne- mar3et
Toda/9 the @M'& i+ the )o,rth lar*e+t +e(tor in the Indian e(onom/ and there are man/ @M'& (om0anie+ li3e %<<9 IT'9 Britannia9 Tata Tea9 Ne+tle9 &odre1 'on+,mer9 Dab,r9 Mari(o et(.
!0
DABUR AS AN FMCG COMPANY: Dab,r India <imited i+ the )o,rth lar*e+t @M'& 'om0an/ in India. Dab,r ha+ )i5e other +,b+idiarie+- Dab,r @ood+9 Dab,r Ne0al9 Dab,r E*/0t9 Dab,r $n(olo*/ and Dab,r Pharma.
B)/%&.//: Dab,rA+ 0rod,(t ran*e en(om0a++e+ health (are9 0er+onal (are9 a/,r5edi( +0e(ialtie+ and )ood +e*ment+. B*'&+/: >ell-3no-n brand+ in(l,de Dab,r Amla9 Dab,r 'h/a-an0ra+h9 Eati3a9 and %a1mola9 Dabar lal Dantman1an9 Nat,re 'are9 P,din %ara and Real. L04'-%0&: Dab,r ha+ been mar3etin* it+ 0rod,(t+ in more than C0 (o,ntrie+ all o5er the -orld. The (om0an/ ha+ o))i(e+ and re0re+entati5e+ in E,ro0e9 Ameri(a and A)ri(a. Man,)a(t,rin* )a(ilitie+ are +0read a(ro++ three o5er+ea+ lo(ation+. T)*&0;.*: B,ildin* on a le*a(/ o) 4,alit/ and e80erien(e )or o5er !00 /ear+9 toda/ Dab,r ha+ a t,rno5er o) R+.!D .C# -ith 0o-er),l brand+.
!!
!" !@
!$$A !$$A
@ora/ into or*ani?ed retail Dab,r @ood+ Mer*ed >ith Dab,r India
di+ea+e+ o) tho+e da/+9 li3e (holera9 malaria and 0la*,e. Soon the ne-+ o) hi+ medi(ine+ tra5eled9 and he (ame to be 3no-n a+ the tr,+ted HDa3tarH or Do(tor -ho (ame ,0 -ith e))e(ti5e (,re+. And that i+ ho- hi+ 5ent,re Dab,r *ot it+ name - deri5ed )rom the De5ana*ri rendition o) Da3tar B,rman. Dr. B,rman +et ,0 Dab,r in !DD" to 0rod,(e and di+0en+e A/,r5edi( medi(ine+. Rea(hin* o,t to a -ide ma++ o) 0eo0le -ho had no a((e++ to 0ro0er treatment. Dr. S. K. B,rmanH+ (ommitment and (ea+ele++ e))ort+ re+,lted in the (om0an/ *ro-in* )rom a )led*lin* medi(ine
!7
man,)a(t,rer in a +mall 'al(,tta ho,+e9 to a ho,+ehold name that at on(e e5o3e+ tr,+t and reliabilit/.
To en+,re *lobal (om0etiti5ene++ b/ +tri5in* to a(hie5e ',rrent and &ood Man,)a(t,rin* Pra(ti(e+ ;'&MP)
!"
MISSION
T0 (.40,. ' 2.'+%&5 &'-)*.-('/.+ 8.'2-8 '&+ 1',%2? 4'*. P*0+)4-/ C0,D'&?. CORE VALUES O9&.*/8%D: Thi+ i+ o,r (om0an/. >e a((e0t 0er+onal re+0on+ibilit/9 and a((o,ntabilit/ to meet b,+ine++ need+.
P'//%0& 10* 7%&&%&5: >e all are leader+ in o,r area o) re+0on+ibilit/9 -ith a dee0 (ommitment to deli5er re+,lt+. >e are determined to be the be+t at doin* -hat matter+ mo+t. P.0D2. D.;.20D,.&-: Peo0le are o,r mo+t im0ortant a++et. >e add 5al,e thro,*h re+,lt dri5en trainin*9 and -e en(o,ra*e : re-ard e8(ellen(e. C0&/),.* F04)/: >e ha5e +,0erior ,nder+tandin* o) (on+,mer need+ and de5elo0 0rod,(t+ to ),l)ill them better. T.', 70*E: >e -or3 to*ether on the 0rin(i0le o) m,t,al tr,+t : tran+0aren(/ in a bo,ndar/-le++ or*ani?ation. >e are intelle(t,all/ hone+t in ad5o(atin* 0ro0o+al+9 in(l,din* re(o*ni?in* ri+3+.
!C
I&&0;'-%0&: 'ontin,o,+ inno5ation in 0rod,(t+ : 0ro(e++e+ i+ the ba+i+ o) o,r +,((e++. I&-.5*%-?: >e are (ommitted to the a(hie5ement o) b,+ine++ +,((e++ -ith inte*rit/. >e are hone+t -ith (on+,mer+9 -ith b,+ine++ 0artner+ and -ith ea(h other
!F
!#
VISION
D.+%4'-.+ -0 -8. 8.'2-8 '&+ 9.22(.%&5 01 .;.*? 80)/.802+
!D
In India9 the 'om0an/A+ b,+ine++ i+ (arried o,t b/ three Strate*i( B,+ine++ Unit+ ;SBU+) namel/6 C0&/),.* C'*. D%;%/%0&, -ith a +hare o) D.I in it+ total +ale+. C0&/),.* .'2-84'*. D%;%/%0&, -ith a +hare o) DI in it+ total +ale+.
D'()* F00+/ L%,%-.+ a+ a -holl/ o-ned +,b+idiar/ -ith a +hare o) !0I in it+ total +ale+.
CCD 82%
MILESTONES TO SUCCESS
Dab,r India <td. made it+ be*innin*+ -ith a +mall 0harma(/9 b,t ha+ (ontin,ed to learn and *ro- to a (ommandin* +tat,+ in the ind,+tr/. The 'om0an/ ha+ *one a lon* -a/ in 0o0,lari?in* and ma3in* ea+il/ a5ailable a -hole ran*e o) 0rod,(t+ ba+ed on the traditional +(ien(e o) A/,r5eda. And it ha+ +et 5er/ hi*h +tandard+ in de5elo0in* 0rod,(t+ and 0ro(e++e+ that meet +trin*ent 4,alit/ norm+. A+ it *ro-+ e5en ),rther9 Dab,r -ill (ontin,e to mar3 ,0 on ma1or mile+tone+ alon* the -a/9 +ettin* the road )or other+ to )ollo-. 1<<" - E/-'(2%/8.+ (? D*. S 6 B)*,'& '- 602E'-'. 1<=> - F%*/- D*0+)4-%0& )&%- ./-'(2%/8.+ '- G'*8%'. 1=1= - F%*/- RGD )&%- ./-'(2%/8.+. E'*2?1=$$/:-P*0+)4-%0& 01 A?)*;.+%4 ,.+%4%&./. Dab,r identi)ie+ nat,re-ba+ed A/,r5edi( medi(ine+ a+ it+ area o) +0e(iali?ation. It i+ the )ir+t 'om0an/ to 0ro5ide health (are thro,*h +(ienti)i(all/ te+ted and a,tomated 0rod,(tion o) )orm,lation+ ba+ed on o,r traditional +(ien(e. 1=3$:- A)-0,'-%0& '&+ )D 5*'+'-%0& 01 A?)*;.+%4 D*0+)4-/ ,'&)1'4-)*%&5 %&%-%'-.+. 1=3>:- D'()* (D*. S 6 B)*,'&H P;-. L-+. I&40*D0*'-.+. 1="$:-P.*/0&'2 4'*. -8*0)58 A?)*;.+'. Dab,r introd,(e+ Indian (on+,mer+ to 0er+onal (are thro,*h A/,r5eda9 -ith the la,n(h o) Dab,r Amla %air $il. So 0o0,lar i+ the 0rod,(t that it be(ome+ the lar*e+t +ellin* hair oil brand in India.
.0
1="=:-L')&48.+ D'()* C8?'9'&D*'/8 %& -%& D'4E. >idenin* the 0o0,larit/ and ,+a*e o) traditional A/,r5edi( 0rod,(t+ (ontin,e+. The an(ient re+torati5e 'h/a-an0ra+h i+ la,n(hed in 0a(3a*ed )orm9 and be(ome+ the )ir+t branded 'h/a-an0ra+h in India. 1=@A:- C0,D)-.*%I'-%0& 01 0D.*'-%0&/ %&%-%'-.+. 1=A$:-E&-.*.+ O*'2 C'*. G D%5./-%;./ /.5,.&-. Addre++in* r,ral mar3et+ -here homemade oral (are i+ more 0o0,lar than m,ltinational brand+9 Dab,r introd,(e+ <al Dant Man1an. >ith thi+ a (on5enientl/ 0a(3a*ed herbal tooth0o-der i+ made a5ailable at a))ordable (o+t+ to the ma++e+. 1=A! - S8%1-/ ('/. -0 D.28% 1*0, C'24)--' 1=A< -L')&48./ 'F,02' -'(2.-.
Dab,r (ontin,e+ to ma3e inno5ati5e 0rod,(t+ ba+ed on traditional )orm,lation+ that (an 0ro5ide holi+ti( (are in o,r dail/ li)e. An A/,r5edi( medi(ine ,+ed a+ a di*e+ti5e aid i+ branded and la,n(hed a+ the 0o0,lar %a1mola tablet. 1=A= - D'()* R./.'*48 F0)&+'-%0& /.- )D. 1=A= - C0,,.*4%'2 D*0+)4-%0& /-'*-/ '- S'8%('('+, -8. ,0/- ,0+.*& 8.*('2 ,.+%4%&./ D2'&- '- -8'- -%,.. 1=<" - DABUR 40,D2.-./ 1$$ ?.'*/. 1=<< - L')&48./ D8'*,'4.)-%4'2 ,.+%4%&./. 1=<= - C'*. 9%-8 1)&. The A/,r5edi( di*e+ti5e )orm,lation i+ (on5erted into a (hildrenH+ ),n 0rod,(t -ith the la,n(h o) %a1mola 'and/. In an inno5ati5e mo5e9 a (,rati5e 0rod,(t i+ (on5erted to a (on)e(tionar/ item )or -ider ,+a*e.
.!
1==" - C0,./ 0)- 9%-8 1%*/- D)(2%4 %//).. 1==" - E&-.*/ 0&40205? /.5,.&-. 1=="6KL.'+.*/8%D %& 8.'2-8 4'*.. Dab,r e+tabli+he+ it+ leader+hi0 in health (are a+ one o) onl/ t-o (om0anie+ -orld-ide to la,n(h the anti-(an(er dr,* Inta8el ;Pa(lita8el). Dab,r Re+ear(h @o,ndation de5elo0+ an e(o-)riendl/ 0ro(e++ to e8tra(t the dr,* )rom it+ 0lant +o,r(e. 1==> - Enter+ )ood+ b,+ine++ -ith the la,n(h o) Real @r,it J,i(e. 1==>:-R.'2 (2%-IE*%.5. Dab,r (a0t,re+ the ima*ination o) /o,n* Indian (on+,mer+ -ith the la,n(h o) Real @r,it J,i(e+ - a ne- (on(e0t in the Indian )ood+ mar3et. The )ir+t lo(al brand o) !00I 0,re nat,ral )r,it 1,i(e+ made to international +tandard+9 Real be(ome+ the )a+te+t *ro-in* and lar*e+t +ellin* brand in the (o,ntr/. 1==< - B)*,'& 1',%2? 8'&+/ 0;.* ,'&'5.,.&- 01 -8. 40,D'&? -0 D*01.//%0&'2/. !$$$:-T8. 1,$$$4*0*. ,'*E. Dab,r e+tabli+he+ it+ mar3et leader+hi0 +tat,+ b/ +ta*in* a -)*&0;.* 01 R/.1,$$$ 4*0*./. A(ro++ a +0an o) o5er a !00 /ear+9 Dab,r ha+ *ro-n )rom a +mall be*innin* ba+ed on traditional health (are. To a (ommandin* 0o+ition amon*+t an a,*,+t lea*,e o) lar*e (or0orate b,+ine++e+. !$$1 - S)D.* /D.4%'2-? +*)5/. >ith the +ettin* ,0 o) Dab,r $n(olo*/H+ +terile (/toto8i( )a(ilit/9 the 'om0an/ *ain+ entr/ into the hi*hl/ /D.4%'2%I.+ '*.' 01 4'&4.* -8.*'D?. The +tate-o)-the-art 0lant and laborator/ in the UK ha5e a00ro5al )rom the M'A o) UK. The/ )ollo- FDA 5)%+.2%&./ )or 0rod,(tion o) dr,*+ +0e(i)i(all/ )or E,ro0ean and Ameri(an mar3et+.
..
!$$! - D'()* *.40*+ /'2./ 01 R/ 11>3.1= 4*0*. 0& ' &.- D*01%- 01 R/ >"." 4*0*.. !$$3 - D'()* +.,.*5./ P8'*,'4.)-%4'2/ ()/%&.//. Dab,r India a00ro5ed the demer*er o) it+ 0harma(e,ti(al+ b,+ine++ )rom the @M'& b,+ine++ into a +e0arate (om0an/ a+ 0art o) 0lan+ to 0ro5ider *reater )o(,+ to both the b,+ine++e+. >ith thi+9 Dab,r India no- lar*el/ (om0ri+e+ o) the @M'& b,+ine++ that in(l,de 0er+onal (are 0rod,(t+9 health(are 0rod,(t+ and A/,r5edi( S0e(ialtie+9 -hile the Pharma(e,ti(al+ b,+ine++ -o,ld in(l,de Allo0athi(9 $n(olo*/ )orm,lation+ and B,l3 Dr,*+. Dab,r $n(olo*/ Pl(9 a +,b+idiar/ o) Dab,r India9 -o,ld al+o be 0art o) the Pharma(e,ti(al b,+ine++. M'%&-'%&%&5 520('2 /-'&+'*+/. A+ a re)le(tion o) it+ (on+tant e))ort+ at a(hie5in* +,0erior 4,alit/ +tandard+9 Dab,r be(ame the )ir+t A/,r5edi( 0rod,(t+ (om0an/ to *et IS$ 00. (erti)i(ation. S4%.&4. 10* &'-)*.. Rein)or(in* it+ (ommitment to nat,re and it+ (on+er5ation9 Dab,r Ne0al9 a +,b+idiar/ o) Dab,r India9 ha+ +et ,0 ),ll/ a,tomated *reenho,+e+ in Ne0al. Thi+ +(ienti)i( landmar3 hel0+ to 0rod,(e +a0lin*+ o) rare medi(inal 0lant+ that are ,nder threat o) e8tin(tion d,e to e(olo*i(al de*radation. !$$@ - D'()* '4J)%*./ B'2/'*'. A+ 0art o) it+ inor*ani( *ro-th +trate*/9 Dab,r India a(4,ire+ Bal+araH+ %/*iene and %ome 0rod,(t+ b,+ine++e+9 a leadin* 0ro5ider o) $ral 'are and %o,+ehold 'are 0rod,(t+ in the Indian mar3et9 in a R+ !"7-(rore all-(a+h deal. !$$@ - D'()* '&&0)&4./ (0&)/ '1-.* 1! ?.'*/. .7
Dab,r India anno,n(ed i++,e o) !6! Bon,+ +hare to the +hareholder+ o) the (om0an/9 i.e. one +hare )or e5er/ one +hare held. The Board al+o 0ro0o+ed an in(rea+e in the a,thori?ed +hare (a0ital o) the (om0an/ )rom e8i+tin* R+ C0 (rore to R+ !.C (rore. !$$> - D'()* 4*0//./ K! (%& ,'*E.- 4'D, '+0D-/ US GAAP. Dab,r India (ro++e+ the G.-billion mar3 in mar3et (a0itali?ation. The (om0an/ al+o ado0ted US &AAP in line -ith it+ (ommitment to )ollo- *lobal be+t 0ra(ti(e+ and ado0t hi*he+t +tandard+ o) tran+0aren(/ and *o5ernan(e. !$$> - ADD*0;./ FCCB/GDR/ADR )D -0 K!$$ ,%22%0&. Mo5in* )or-ard on the inor*ani( *ro-th 0ath9 Dab,r India de(ide+ to rai+e ,0 to G.00 million )rom the international mar3et thro,*h Bond+9 @''B+9 &DR9 ADR9 LIP+ or an/ other +e(,ritie+. The (a0ital rai+ed -ill be ,+ed to ),nd Dab,rH+ a**re++i5e *ro-th ambition+ and a(4,i+ition 0lan+ in India and abroad. !$$A - C.2.(*'-%&5 1$ ?.'*. Dab,r @ood+ ,n5eiled the ne- 0a(3a*in* and de+i*n )or Real at the (om0letion o) !0 /ear+ o) the brand. The ne- re)ined modern loo3 de0i(t+ the nat,ral *oodne++ o) the 1,i(e )rom )re+hl/ 0l,(3ed )r,it+A o) Real !$$A - F0*'? %&-0 0*5'&%I.+ *.-'%2. Dab,r India anno,n(ed it+ )ora/ into the or*ani?ed retail b,+ine++ thro,*h a -holl/o-ned +,b+idiar/M %:B Store+ <td. Dab,r -ill in5e+t R+ !"0 (rore+ b/ .0!0 to e+tabli+h it+ 0re+en(e in the retail mar3et in India -ith a (hain o) +tore+ on the %ealth : Bea,t/ )ormat. ."
!$$A - D'()* F00+/ M.*5.+ 7%-8 D'()* I&+%'. Dab,r India de(ide+ to mer*e it+ -holl/-o-ned +,b+idiar/ Dab,r @ood+ <imited -ith it+el) to e8tra(t +/ner*ie+ and ,nlo(3 o0erational e))i(ien(ie+. The inte*ration -ill al+o hel0 Dab,r +har0en )o(,+ on the hi*h *ro-th b,+ine++ o) )ood+ and be5era*e+9 and enter ne-er 0rod,(t (ate*orie+ in thi+ +0a(e.
.C
.F
6. BULK DRUGS AND CHEMICALS: &abur manufactures synthetic and semi-synthetic bulk pharmaceutical substances, bulk natural compounds and intermediaries$ %solation of pure natural compounds and custom synthetics are focus areas$ 7. FOODS DIVISION: One of the youngest divisions of the company markets a range of sauces, ethnic pastes and foods$ .eal fruit uices gave %ndian consumer for the first time, fruit uices with nothing artificial, no preservatives, no colour and no flavours added$ +aunched two years back, the range includes .eal 2uices and cooking pastes under the brand name Home Made$ . NATURAL GUMS: This division manufactures and process 3uar gums, 3um 4araya, tamarind based gums and psyllium husk$ The division produces a range of industrial and grade natural gums to meet the customer specifications$ !. AYURVEDIC
hea5thcare$ Markets safe and non-to1ic herbal veterinary products for poultry$
.#
Dab,r ha+ ma1or e80an+ion 0lan+ )or o5er+ea+ mar3et and (on+iderin* a(4,i+ition+ and allian(e+ o,t+ide India a+ it aim+ to in(rea+e it+ )orei*n +ale+ )rom !!."I to !CI in the ne8t )o,r /ear+.
Dab,r -ill be in5e+tin* R+ !00 (rore )or 0ro(e++in* and 0ro(,rement to (om0ete -ith Pe0+iH+ Tro0i(ana and other 1,i(e brand+.
.D
Dab,rH+ mi++ion o) 0o0,lari?in* a nat,ral li)e+t/le tran+(end+ national bo,ndarie+. Toda/ there i+ *lobal a-arene++ o) alternati5e medi(ine9 nat,re-ba+ed and holi+ti( li)e+t/le+ and an intere+t in herbal 0rod,(t+. Dab,r ha+ been in the )ore)ront o) 0o0,lari?in* thi+ alternati5e -a/ o) li)e9 mar3etin* it+ 0rod,(t+ in more than C0 (o,ntrie+ all o5er the -orld.
CORPORATE GOVERNANCE
&ood (or0orate *o5ernan(e and tran+0aren(/ in a(tion+ o) the mana*ement i+ 3e/ to a +tron* bond o) tr,+t -ith the 'om0an/A+ +ta3eholder+. Dab,r ,nder+tand+ the im0ortan(e o) *ood *o5ernan(e and ha+ (on+tantl/ a5oided an arbitrar/ de(i+ion-ma3in* 0ro(e++. $,r initiati5e+ to-ard+ thi+ end in(l,de6 Pro)e++ionali?ation o) the board <ean and a(ti5e Board;red,(ed )rom !F to !0 member+) <e++ n,mber o) 0romoter+ on the Board More 0ro)e++ional+ and inde0endent Dire(tor+ )or better mana*ement &o5erned thro,*h Board (ommittee+ )or A,dit9 Rem,neration9 Shareholder &rie5an(e+9 'om0en+ation and Nomination+ Meet+ all 'or0orate &o5ernan(e 'ode re4,irement+ o) SEBI
IT INITIATIVES
In Dab,r India <imited 3no-led*e and te(hnolo*/ are 3e/ re+o,r(e+ -hi(h ha5e hel0ed the 'om0an/ a(hie5e hi*her le5el+ o) e8(ellen(e and e))i(ien(/. To-ard+ thi+ o5erall *oal o) te(hnolo*/-dri5en 0er)orman(e9 Dab,r i+ ,tili?in* In)ormation Te(hnolo*/ in a bi* -a/. Thi+ -ill hel0 in inte*ratin* a 5a+t di+trib,tion +/+tem +0read all o5er India and a(ro++ the -orld. It -ill al+o (,t do-n (o+t+ and in(rea+e 0ro)itabilit/.
70
Mi*ration )rom Baan and M)* ERP S/+tem+ to (entrali?ed SAP ERP +/+tem )rom !+t A0ril .00F )or all b,+ine++ ,nit+.
Im0lementation o) a (o,ntr/ -ide ne- >AN In)ra+tr,(t,re )or r,nnin* (entrali?ed ERP +/+tem.
Settin* ,0 o) ne- Data 'entre at K'$ %ead $))i(e. E8ten+ion o) Rea(h S/+tem to di+trib,tor+ )or (a0t,rin* Se(ondar/ Sale+ Data. Roll o,t o) IT +er5i(e+ to ne- 0lant+ and '@A+.
F)-)*. C8'22.&5./
@or-ard Inte*ration o) SAP -ith Di+trib,tor+ and Sto(3ie+t. Ba(3-ard Inte*ration o) SAP -ith S,00lier+. Im0lementation o) ne- P$S +/+tem at Sto(3ie+t 0oint and inte*ration -ith SAPERP.
7!
C.&-*'2 P*04)*.,.&- G P2'&&%&5 D.D'*-,.&Dab,r ha+ e+tabli+hed a 'entral Pro(,rement : Plannin* De0artment ;'PPD) to ta3e (are o) all hi*h 5al,e 0,r(ha+e+ a(ro++ the (om0an/. The 'PPD i+ ho,+ed at the Ka,+hambi 'or0orate $))i(e ;K'$) and i+ headed b/ the head- 'PPD. <o5al,e 0,r(ha+e+ are de-(entrali?ed at hi+ man,)a(t,rin* ,nit+. A Unit P,r(ha+e %ead+ the P,r(ha+e De0artment at the man,)a(t,rin* ,nit+. Dab,r India <imited ha+ al+o +et ,0 a (ro++-),n(tional P,r(ha+e 'ommittee to *,ide and o5er+ee the 0,r(ha+in* ),n(tion at the K'$. The 0,r(ha+e (ommittee (om0ri+e+ o) the )ollo-in*6 %ead N 'PPD %ead N Mar3etin*
7.
ORGANI#ATION STRUCTURE
Unit eads
eads ($arketin#) ead ('inance ( Commercia") %e#iona" $ana#ers) Branch $ana#er $arketin# Executives Customer !upport Officers &ssistants ead ( uman %esources) ead (*ua"it+ Contro") ead ($f#) ( !hop $aintenance)
$ana#er (&ccounts) &sst) $ana#er (Comm) &ccounts Officer !r) Executive (!tores)
7C
%,man Re+o,r(e
Trainin* : De5elo0ment
:ociali<ation
Per)orman(e A00rai+al
7F
De0,t/ Mana*er-%R
:enior )1ecutiveH
A++i+tant %R $))i(er
S,0er5i+orAdmini+tration
%o,+e3ee0in*
7#
1.
.'2-8 S)DD2.,.&-/
!. D%5./-%;./
%a1mola Y,m+ti(3 %a1mola Ma+t Ma+ala Anardana %a1mola %a1mola 'and/ P,dina hara Dab,r %in*oli
7D
3. N'-)*'2 C)*./
Shila1it &old Nat,re 'are Rin* Rin* It(h 'are Ba(3-aid Shan3ha P,+h0i Dab,r Balm Sarb/na+tron* ". D'()* B'(? C'*. P*0+)4- R'&5. B'(? C'*. Dab,r <al Tail Dab,r bab/ $li5e oil
7
Dab,r Janma &h,nti @. D'()* P.*/0&'2 C'*. P*0+)4- R'&5. '. '%* C'*.-O%2
Amla %air $il Amla <i*ht %air $il Eati3a %air $il Anmol Sar+on Amla B. '%* C'*.- S8',D00
Anmol Sil3/ Bla(3 Sham0oo Eati3a %enna (onditionin* Sham0oo Eati3a Anti-Dandr,)) Sham0oo C. SE%& C'*. &,labari Eati3a @airne++ @a(e Pa(3 >. D'()* O*'2 C'*. P*0+)4- R'&5. '. O*'2 C'*. Dab,r Red &el Babool Tooth0a+te
"0
Dab,r Red Tooth0a+te Dab,r <al Dant Man1an Dab,r Bina(a Toothbr,+h A. D'()* F00+/ P*0+)4- R'&5. '.R.'2 Real @r,it J,i(e Real A(ti5e <. 0,.,'+.
P,re Nat,ral %one/ 11. C'D/%40 A )ier/ red-0e00er +a,(e 1!. D'()* A?)*;.+' P*0+)4- R'&5. Da+hm,lari+htha A+ho3ari+htha
"!
".
STRATEGIC INTENT
>e intend to +i*ni)i(antl/ a((elerate 0ro)itable *ro-th. To do thi+9 -e -ill6 @o(,+ on *ro-in* o,r (ore brand+ a(ro++ (ate*orie+9 rea(hin* o,t to ne- *eo*ra0hie+9 -ithin and o,t+ide India9 and im0ro5e o0erational e))i(ien(ie+ b/ le5era*in* te(hnolo*/.
Be the 0re)erred (om0an/ to meet the health and 0er+onal *roomin* need+ o) o,r tar*et (on+,mer+ -ith +a)e9 e))i(a(io,+9 nat,ral +ol,tion+ b/ +/nthe+i?in* o,r dee0 3no-led*e o) a/,r5eda and herb+ -ith modern +(ien(e. Pro5ide o,r (on+,mer+ -ith inno5ati5e 0rod,(t+ -ithin ea+/ rea(h. B,ild a 0lat)orm to enable Dab,r to be(ome a *lobal a/,r5edi( leader. Be a 0ro)e++ionall/ mana*ed em0lo/er o) (hoi(e9 attra(tin*9 de5elo0in* and retainin* 4,alit/ 0er+onnel. Be re+0on+ible (iti?en+ -ith a (ommitment to en5ironmental 0rote(tion.
"7
Pro5ide +,0erior ret,rn+9 relati5e to o,r 0eer *ro,09 to o,r +hareholder+. DABUR AT A GLANCE >e intend to +i*ni)i(antl/ a((elerate 0ro)itable *ro-th. To do thi+9 -e -ill6 @o(,+ on *ro-in* o,r (ore brand+ a(ro++ (ate*orie+9 rea(hin* o,t to ne- *eo*ra0hie+9 -ithin and o,t+ide India9 and im0ro5e o0erational e))i(ien(ie+ b/ le5era*in* te(hnolo*/
Be the 0re)erred (om0an/ to meet the health and 0er+onal *roomin* need+ o) o,r tar*et (on+,mer+ -ith +a)e9 e))i(a(io,+9 nat,ral +ol,tion+ b/ +/nthe+i?in* o,r dee0 3no-led*e o) a/,r5eda and herb+ -ith modern +(ien(e Pro5ide o,r (on+,mer+ -ith inno5ati5e 0rod,(t+ -ithin ea+/ rea(h B,ild a 0lat)orm to enable Dab,r to be(ome a *lobal a/,r5edi( leader Be a 0ro)e++ionall/ mana*ed em0lo/er o) (hoi(e9 attra(tin*9 de5elo0in* and retainin* 4,alit/ 0er+onnel Be re+0on+ible (iti?en+ -ith a (ommitment to en5ironmental 0rote(tion Pro5ide +,0erior ret,rn+9 relati5e to o,r 0eer *ro,09 to o,r
""
+hareholder+CCD9 dealin* -ith FMCG P*0+)4-/ relatin* to P.*/0&'2 C'*. and L.'+%&5 (*'&+/ Dab,r - The %ealth 'are Brand Eati3a-Per+onal 'are Brand Anmol- Eal,e )or Mone/ Brand %a1mola- Ta+t/ Di*e+ti5e Brand and Dab,r Amla9 'h/a-an0ra+h and <al Dant Man1an -ith R+.!00 (rore t,rno5er ea(h Eati3a %air $il : Sham0oo the hi*h *ro-th brand Strate*i( 0o+itionin* o) %one/ a+ )ood 0rod,(t9 leadin* to mar3et leader+hi0 ;o5er "0I) in branded hone/ mar3et Dab,r 'h/a-an0ra+h the lar*e+t +ellin* A/,r5edi( medi(ine -ith o5er FCI mar3et +hare. <eader in herbal di*e+ti5e+ -ith 0I mar3et +hare .'2-8 C'*.
"C
%a1mola tablet+ in (ommand -ith F0I mar3et +hare o) di*e+ti5e tablet+ (ate*or/ Dab,r <al Tail i+ the .nd <ar*e+t Brand o) Bab/ Ma++a*e $il -ith 77I Mar3et Share.
C D (C0&/),.* ,.+%4%&./.
%a+ more than .C0 0rod,(t+ +old thro,*h 0re+(ri0tion+ a+ -ell a+ o5er the (o,nter
Ma1or (ate*orie+ in traditional )orm,lation+ in(l,de6 - A+a5 Ari+hta+ - Ra+ Ra+a/ana+ - 'h,rna+ - Medi(ated $il+ Pro0rietar/ A/,r5edi( medi(ine+ de5elo0ed b/ Dab,r in(l,de6 - Nat,re 'are I+ab*ol - Madh,5aani - Tri)*ol
"F
Di5i+ion al+o -or3+ )or 0romotion o) A/,r5eda thro,*h or*ani?ed (omm,nit/ o) traditional 0ra(titioner+ and de5elo0in* )re+h bat(he+ o) +t,dent+.
"#
PART-B
.) T$ 0re5ent *rie5an(e+ and non di+(i0linar/ a(ti5itie+. 7) Pro5ide+ in)ormation -hi(h hel0+ to (o,n+el the +,bordinate.
"D
de5elo0ment need+ and to 0re+(ribe the mean+ )or em0lo/eeA+ *ro-th : 0ro5ide+ in)ormation )or re+tr,(t,rin* 1ob allo(ation.
7 Y APPRAISAL
It i+ an e+tabli+hed )a(t that 0eo0le di))er in their abilitie+ and a0tit,de. The+e di))eren(e+ are nat,ral to a *reat e8tent and (anAt be eliminated and e5en a)ter trainin* to themM there are +ome di))eren(e+ in the 4,alit/ and 4,antit/ o) -or3 done b/ 5ario,+ em0lo/ee+ e5en on the +ame 1ob. There)ore9 it i+ ne(e++ar/ )or the mana*ement to 3nothe+e +o that the em0lo/ee+ ha5in* better 0otential ma/ be re-arded b/ additional 0a/ment or the -ron* 0la(ement o) em0lo/ee+ ma/ be re(ti)ied. The indi5id,al em0lo/ee ma/ al+o li3e to 3no- the merit o) hi+ 0er)orman(e in (om0ari+on to hi+ )ello- em0lo/ee +o that he ma/ im0ro5e ,0on it. "
The other rea+on+ that 1,+ti)/ the e8i+ten(e o) +/+tem o) 0er)orman(e a00rai+al are -ritten a+ ,nder6 !. It hel0+ the +,0er5i+or to e5al,ate the 0er)orman(e and to 3no- the 0otential o) their +,bordinate +/+temati(all/ and 0eriodi(all/. .. Per)orman(e ratin* hel0+ in *,idin* and (orre(tion o) em0lo/ee+. 7. The im0ortant )eat,re o) 0er)orman(e a00rai+al i+ that abilit/ o) 0er+onnel i+ re(o*ni?ed. ". Ratin* (an be ,+ed a+ the ba+i+ o) +e(ond 0er+onnel 0oli(/ in relation to tran+)er and 0romotion. C. Per)orman(e a00rai+al o) the -or3er hel0+ in de+i*nin* the trainin* 0ro*ramme in a better -a/.
C0
BH PURPOSE FOR 7 IC
Some o) the mo+t im0ortant 0,r0o+e+ )or -hi(h 0er)orman(e a00rai+al i+ one are to 0ro5ide ba+i+ )or6 !. Re(o*nition o) em0lo/eeA+ 0er)orman(e b/ *rantin* 0romotion : 0er)orman(e merit a-ard. .. Pro0er 0la(ement on a((o,nt o) rationali?ation. 7. Pro)e++ional de5elo0ment. ". Im0ro5in* (omm,ni(ation.
C!
A%,/ 01 P.*10*,'&4. ADD*'%/'2 The )ollo-in* aim+ mi*ht be (on+idered -hen e8aminin* a 0er)orman(e a00rai+al +/+tem6 U+e reliable9 )air and ob1e(ti5e mea+,re+ o) 0er)orman(e9 (om0are a(t,al -ith 0lanned 0er)orman(e9 and 0ro5ide )eedba(3 to the a00rai+ee. Ma3e 0ro5i+ion )or the allo(ation o) both e8trin+i( re-ard+ ;0er)orman(e related 0a/) and intrin+i( re-ard+ ;o00ort,nit/ to enhan(e oneA+ +3ill+) )ollo-in* the a++e++ment 0ro(e++. Re(o*ni?e that 0er)orman(e mana*ement i+ the heart o) the *eneral mana*ement 0ro(e++. O(F.4-%;./ 01 P.*10*,'&4. ADD*'%/'2 Data relatin* to 0er)orman(e a++e++ment o) em0lo/ee+ are re(orded9 +tored and ,+ed )or +e5eral 0,r0o+e+. The main 0,r0o+e+ o) em0lo/ee a++e++ment are6 The title o) the +t,d/ i+ LE11.4-%;.&.// 01 P.*10*,'&4. ADD*'%/'2M 'D'()* I&+%' L%,%-.+, G8'I%'('+ (U.PH. OBJECTIVE OF T E STUDY
C.
!) .) 7) ")
To +t,d/ the 0er)orman(e a00rai+al +/+tem in the or*ani?ation. To )ind o,t ho- the 0er)orman(e o) em0lo/ee+ i+ a++e++ed. To re5ie- ho- the 0er)orman(e a00rai+al +/+tem hel0+ in 0la(ement9 +ele(tion9 0romotion and tran+)er o) the em0lo/ee+. To )ind o,t the 0roblem+ )a(ed b/ the +ta)) in 0re0arin* their BB$A+ ;B,+ine++ B,ildin* $b1e(ti5e).
C7
T E APPRAISAL PROCESS 7. E+tabli+hed 0er)orman(e +tandard. ". 'omm,ni(ate 0er)orman(e e80e(tation to em0lo/ee. C. Mea+,re a(t,al 0er)orman(e. F. 'om0are a(t,al 0er)orman(e -ith +tandard+. #. Di+(,++ the a00rai+al -ith em0lo/ee+. I) ne(e++ar/9 initiate the (orre(ti5e a(tionThe a00rai+al 0ro(e++ be*in+ -ith e+tabli+hment o) 0er)orman(e +tandard+. The+e +ho,ld ha5e e5ol5ed o,t o) 1ob anal/+i+ and the 1ob de+(ri0tion di+(,++ed ,nder h,man re+o,r(e 0lannin*. The+e 0er)orman(e +tandard+ +ho,ld al+o be (lear and ob1e(ti5e eno,*h to be ,nder+tood and mea+,red. Too o)ten9 the+e +tandard+ are arti(,lated in +ome +,(h 0hra+e a+ 2a ),ll da/A+ -or3= or 2a *ood 1ob=. 'omm,ni(ation onl/ ta3e+ 0la(e -hen the tran+)eren(e ha+ ta3en 0la(e and ha+ been re(ei5ed and ,nder+tood b/ the +,bordinate.
C"
There)ore )eedba(3 i+ ne(e++ar/ )rom the +,bordinate to the mana*er. Sati+)a(tion )eedba(3 (en+,re+ that the in)ormation (omm,ni(ated b/ the mana*er ha+ been re(ei5ed and ,nder+tood in the -a/ it -a+ intended. The third +te0 in the a00rai+al in the mea+,rement o) the 0er)orman(e to determine -hat a(t,al 0er)orman(e i+9 it i+ ne(e++ar/ to a(4,ire in)ormation abo,t it. >e +ho,ld be (on(erned -ith ho- -e mea+,re and -hat -e mea+,re. A(t,al a00rai+al to the +,bordinate and then ha5e the +,bordinate a((e0t the a00rai+al in a (on+tr,(ti5e manner. A00rai+in* 0er)orman(e to,(he+ on one o) the mo+t emotionall/ (har*ed a(ti5itie+ the a++e++ment o) another indi5id,alA+ (ontrib,tion and abilit/. The im0re++ion that +,bordinate+ re(ei5e abo,t their a++e++ment ha+ a +tron* im0a(t on their +el)-e+teem and 5er/ im0ortant9 on their +,b+e4,ent 0er)orman(e. The )inal +te0 in the a00rai+al i+ the initiation o) (orre(ti5e a(tion -hen Ne(e++ar/9 (orre(ti5e a(tion (an be o) t-o t/0e+. $ne i+ immediate and deal+ 0redominantl/ -ith +/m0tom+. the other i+ ba+i(
CC
And del5e+ into (a,+e+ .immediate (orre(ti5e a(tion o)ten de+(ribed a+ 2P,ttin* o,t )ire= -herea+ ba+i( (orre(ti5e a(tion *et+ to the +o,r(e o) De5iation and +ee3+ to ad1,+t the di))eren(e 0ermanentl/. Immediate a(tion 'orre(t+ +omethin* ri*ht no- and *et+ thin*+ ba(3 on tra(3. .ADD*'%/'2 P*04.//
The )i*,re o,tline+ the 0er)orman(e a00rai+al 0ro(e++. Ea(h +te0 in the 0ro(e++ i+ (r,(ial and i+ arran*ed lo*i(all/.
CF
$b1e(ti5e+ o) Per)orman(e A00rai+al E+tabli+h Job E80e(tation+ De+i*n an A00rai+al Pro*ram A00rai+e Per)orman(e Per)orman(e Inter5ieU+e A00rai+al Data )or A00ro0riate P,r0o+e
C#
ADD*'%/'2 M.-80+/
The la+t to be addre++ed in the 0ro(e++ o) de+i*nin* an a00rai+al 0ro*ram i+ to determine method+ o) e5al,ation, 'ertain te(hni4,e+ are a5ailable to e5al,ate the 0er)orman(e o) the em0lo/ee .N,mero,+ method+ ha5e been de5i+ed to mea+,re the 4,antit/ and 4,alit/ o) em0lo/eeA+ 1ob 0er)orman(e. Broadl/9 all the a00roa(he+ o) a00rai+al (an be (la++i)ied into6 !. P'/- 0*%.&-.+ M.-80+/, '&+ 3. F)-)*. 0*%.&-.+ M.-80+/ 1.P'/- O*%.&-.+ M.-80+/
%.
R'-%&5 S4'2.6 Thi+ i+ the +im0le+t and mo+t 0o0,lar te(hni4,e )or a00rai+in* em0lo/ee 0er)orman(e. The t/0i(al ratin* +(ale (on+i+t o) +e5eral n,meri(al +(ale+9 ea(h re0re+entin* a 1ob related 0er)orman(e (riterion +,(h a+ de0endabilit/9 initiati5e9 o,t0,t9 attendan(e9 attit,de9 (o-o0eration9 and the li3e. Ea(h +(ale ran*e+ )rom e8(ellent to 0oor. The rater (he(3+ the a00ro0riate 0er)orman(e le5el on ea(h (riterion9 and then (om0,te+ the em0lo/eeA+ total n,meri(al +(ore. The n,mber o) 0oint+ +(ored ma/ be lin3ed to +alar/ in(rea+e. The di+ad5anta*e+ o) thi+
CD
method are +e5eral. The raterA+ bia+e+ are li3el/ to in)l,en(e e5al,ation.
%%.
C8.4E2%/-6 Under thi+ method9 a (he(3li+t o) +tatement+ on the trait+ o) the em0lo/ee and hi+ or her 1ob i+ 0re0ared in t-o (ol,mn+ i.e.9 a OYe+A and a ONoA (ol,mn. All that the rater +ho,ld do i+ ti(3 the OYe+A (ol,mn i) the an+-er to the +tatement i+ 0o+iti5e and in (ol,mn ONoA i) the an+-er i+ ne*ati5e. A)ter ti(3in* o)) a*ain+t ea(h item9 the rater )or-ard+ the li+t to the %R de0artment -here the a(t,al a++e++ment o) the em0lo/ee ta3e+ 0la(e. The ad5anta*e+ o) a (he(3li+t are e(onom/9 ea+e o) admini+tration9 limited trainin* o) rater and +tandardi?ation.
%%%.
E//'? M.-80+: In the e++a/ method9 the rater m,+t de+(ribe the em0lo/ee -ithin a n,mber o) broad (ate*orie+9 +,(h a+6
a. The raterA+ o5erall im0re++ion o) the em0lo/eeA+ 0er)orman(e9 b. The 0romotabilit/ o) the em0lo/ee9 (. The 1ob+ thatA+ the em0lo/ee i+ no- able or 4,ali)ied to 0er)orm9 d. The +tren*th+ and -ea3ne++e+ o) the em0lo/ee9
e. The trainin* and the de5elo0ment a++i+tan(e re4,ired b/ the em0lo/ee. The +tren*th o) the E++a/ method de0end+ on the -ritin* +3ill+ and anal/ti(al abilit/ o) the rater. A 0roblem -ith thi+ method i+ that the ratee+ ma/ be rated on the 4,alit/ o) the a00rai+al+ that the/ *i5e. %;. R'&E%&5 M.-80+: In thi+9 +,0erior ran3+ hi+ or her +,bordinate+ in the order o) their merit9 +tartin* )rom the be+t to the -or+t. The %R de0artment 3no-+ that A i+ better than B. The Oho-A and O-h/A are neither 4,e+tioned nor an+-ered. Thi+ method i+ +,b1e(t to the halo e))e(t+. It+ ad5anta*e in(l,de+ ea+e o) admini+tration and e80lanation. ;. F0*4.+ D%/-*%()-%0& M.-80+6 $ne o) the error+ in ratin* i+ lenien(/- (l,+terin* a lar*e n,mber o) em0lo/ee+ aro,nd a hi*h 0oint on a ratin* +(ale. Thi+ method +ee3+ to o5er(ome the 0roblem b/ (om0ellin* the rater to di+trib,te the ratee+ on all 0oint+ on the ratin* +(ale. The method o0erate+ ,nder an a++,m0tion that the em0lo/ee 0er)orman(e le5el (on)orm+ to a normal +tati+ti(al di+trib,tion. The ma1or -ea3ne++ o) the )or(ed di+trib,tion method lie+ in a++,m0tion that em0lo/ee 0er)orman(e le5el+ al-a/+ (on)orm to a normal di+trib,tion. ;%. 7*%--.& *.D0*-: The a00rai+er -rite+ abo,t the +tren*th+9 -ea3ne++e+9 0re5io,+ 0er)orman(e and 0otential o) the a00rai+eeA+9 -ith +,**e+tion+ )or im0ro5ement. It i+ im0ortant that the a00rai+er i+ 0er(e0ti5e -ith rea+onable -ritin* +3ill.
F0
;%%.
C*%-%4'2 %&4%+.&-/: The a00rai+er hi*hli*ht+ in(ident+ or 3e/ e5ent+ that +ho- the a00rai+eeA+ beha5ior a+ e8(e0tionall/ *ood or bad in relation to 0arti(,lar o,t(ome+ at -or3. Thi+ e8er(i+e -o,ld de0i(t de+irable beha5ior+ a+ -ell a+ beha5ior that +i*nal a need )or im0ro5ement.
;%%%.
G*'D8%4 R'-%&5 S4'2.6 Thi+ i+ a 0o0,lar a00rai+al te(hni4,e and it lend+ it+el) to 4,antitati5e anal/+i+ and (om0ari+on o) data. A +et o) 0er)orman(e )a(tor+ id identi)ied9 in(l,din* +,(h (hara(teri+ti(+ a+ 4,alit/ o) -or39 te(hni(al 3no-led*e9 (oo0erati5e +0irit9 inte*rit/9 0,n(t,alit/ and initiati5e. The a00rai+er -o,ld *o thro,*h the +et o) )a(tor+ ratin* them9 )or e.*.9 on a +(ale ! to C -here the hi*he+t n,mber -o,ld denote the be+t ratin*.
%3.
M)2-%-D.*/0& C0,D'*%/0&: Thi+ te(hni4,e i+ relati5e rather than an ab+ol,te mea+,re i+ ,+ed to a++e++ one 0er+onA+ 0er)orman(e a*ain+t one or more other indi5id,al+.
3.
M)2-%-*'-.* C0,D'*'-%;. E;'2)'-%0&6 The total a00rai+al 0ro(e++ (on+i+t+ o) inter5ie-+9 0+/(hometri( te+tin*9 and +im,lation+ o) rele5ant -or3 a(ti5itie+9 0eer a00rai+al+ and a00rai+al+ b/ trained a++e++or+.
3%.
S.21-'DD*'%/'2: Sel)-a00rai+al ha+ introd,(ed a+ a mean )or em0o-erin* em0lo/ee+9 enhan(in* team-or3 and rai+in* a-arene++ o) 4,alit/. The em0lo/ee+ are *i5en a00rai+al )orm+ on -hi(h the/ e5al,ate them+el5e+ a*ain+t (riteria +,(h a+
F!
attendan(e9 (ommitment
0rod,(ti5it/9
4,alit/9
+a)et/9
team-or3
and
!. F)-)*. O*%.&-.+ ADD*'%/'2 i. M'&'5.,.&- (? 0(F.4-%;.6 I t -a+ Peter Dr,(3er -ho *a5e )ir+t the (on(e0t o) MB$ to the -orld -a/ ba(3 in ! C".. A00li(ation o) MB$ in the )ield o) 0er)orman(e a00rai+al i+ a re(ent thin3in*. $ne (omment made a*ain+t the a00roa(h i+ that it i+ not a00li(able to all 1ob+ an all or*ani?ation. $b1e(ti5e+ are a*reed and )orm,lated at the be*innin* o) the 0eriod ,nder re5ie-9 and the a00rai+ee i+ *i5en the ne(e++ar/ a++i+tan(e and trainin* to )a(ilitate the a(hie5ement o) tho+e ob1e(ti5e+. ii. P/?480205%4'2 ADD*'%/'2: <ar*e or*ani?ation em0lo/+ ),lltime ind,+trial 0+/(holo*i+t+. >hen 0+/(holo*i+t+ are ,+ed )or e5al,ation+9 the/ a++e++ an indi5id,alA+ ),t,re9 0otential and 0a+t 0er)orman(e. The a00rai+al normall/ (on+i+t+ o) in-de0th inter5ie-+9 0+/(holo*i(al te+t+9 di+(,++ion+ -ith +,0er5i+or+ and a re5ie- o) other e5al,ation+. The 0+/(holo*i+t then -rite+ an e5al,ation o) the em0lo/eeA+ intelle(t,al9 emotional9 moti5ational and other related (hara(teri+ti(+ that +,**e+t indi5id,al 0otential and ma/ 0redi(t ),t,re 0er)orman(e. @rom the+e e5al,ation+9 0la(ement+ and de5elo0ment de(i+ion+ ma/ be made to +ha0e the 0er+onA+ (areer.
F.
iii.
A//.//,.&- C.&-.*/: Mainl/ ,+ed )or e8e(,ti5e hirin*. A++e++ment (enter+ are no- bein* ,+ed )or e5al,atin* e8e(,ti5e or +,0er5i+or/ 0otential. An a++e++ment (enter i+ a (entral lo(ation -here mana*er+ ma/ (ome to*ether to ha5e their 0arti(i0ation in 1ob-related e8er(i+e+ e5al,ated b/ trained ob+er5er+. A++e++e+ are re4,e+ted to 0arti(i0ate in in-ba+3et e8er(i+e+9 -or3 *ro,0+9 (om0,ter +im,lation+9 role 0la/in* and other +imilar a(ti5itie+. A)ter re(ordin* their ob+er5ation+ o) rateeH+ beha5ior+9 the rater+ meet to di+(,++ the+e ob+er5ation+. Sel)-a00rai+al and 0eer e5al,ation are al+o thro-n in )or )inal ratin*.
i5.
3>$-D.5*.. F..+('4E6 >here m,lti0le rater+ are in5ol5ed in e5al,atin* 0er)orman(e9 the te(hni4,e i+ (alled 7F0-de*ree a00rai+al. The 7F0-de*ree te(hni4,e i+ ,nder+tood a+ +/+temati( (olle(tion o) 0er)orman(e data on an indi5id,al or *ro,09 deri5ed )rom a n,mber o) +ta3eholder+- the +ta3eholder+ bein* the immediate +,0er5i+or+9 team member+9 (,+tomer+9 0eer+ and +el). The 7F0-de*ree a00rai+al 0ro5ide+ a broader 0er+0e(ti5e abo,t an em0lo/eeA+ 0er)orman(e. %o-e5er9 there are dra-ba(3+ a++o(iated -ith the 7F0-de*ree )eedba(3. Re(ei5in* )eedba(3 on 0er)orman(e )rom m,lti0le +o,r(e+ (an be ,na00roa(hable. It i+ e++ential that the or*ani?ation (reate a non-threatenin* en5ironment b/ em0ha+i?in* 0o+iti5e im0a(t o) the te(hni4,e on an em0lo/eeA+ 0er)orman(e and de5elo0ment. More and more n,mber o) )irm+ are ,+in* 7F0-
F7
F'4-0*/ '11.4-%&5 P.*10*,'&4. E;'2)'-%0& !. '20 E**0*: A halo error ta3e+ 0la(e -hen one a+0e(t o) an indi5id,alA+ 0er)orman(e in)l,en(e+ the e5al,ation o) the entire 0er)orman(e o) the indi5id,al. Ratin* em0lo/ee+ +e0aratel/ on ea(h o) a n,mber o) 0er)orman(e mea+,re+ and en(o,ra*in* rater+ to *,ard a*ain+t the halo e))e(t are the t-o -a/+ to red,(e the halo e))e(t. .. L.&%.&4?6 E5er/ e5al,ator ha+ hi+ o-n 5al,e +/+tem9 -hi(h a(t+ a+ a +tandard a*ain+t -hi(h he ma3e+ hi+ a00rai+al+. Relati5e to the tr,e or a(t,al 0er)orman(e an indi5id,al e8hibit+9 +ome +,0er5i+or+ ha5e a tenden(/ to be liberal in their ratin*+. 7. C.&-*'2 T.&+.&4?6 Thi+ o((,r+ -hen the e5al,ator a++i*n+ a5era*e or middle ratin*+ to the em0lo/ee+. The attit,de o) the rater i+ to 0la/ +a)e. Thi+ +a)e-0la/in* attit,de +tem+ )rom (ertain
F"
an8ietie+ and do,bt+ abo,t the beha5ior o) em0lo/ee. S,(h tenden(/ di+tort+ the e5al,ation. ". R'-.* E11.4-: Thi+ in(l,de+ )a5oriti+m9 +tereot/0in* and ho+tilit/. E8(e++i5el/ hi*h or lo- +(ore+ are *i5en onl/ to (ertain indi5id,al+ or *ro,0+ ba+ed on the raterA+ attit,de to-ard+ the rate. A*e9 +e89 ra(e and )riend+hi0 bia+e+ are e8am0le+ o) thi+ t/0e o) error. C. P.*4.D-)'2 S.-: Thi+ o((,r+ -hen the raterA+ a++e++ment i+ in)l,en(ed b/ 0re5io,+l/ held belie)+. I) +,0er5i+or9 )or e8am0le9 ha+ a belie) that em0lo/ee+ hailin* )rom one 0arti(,lar re*ion are hard -or3in*9 hi+ +,b+e4,ent ratin* o) an em0lo/ee hailin* )rom that re*ion tend+ to be )a5orabl/ hi*h. F. SD%220;.* E11.4-: Thi+ re)er+ to allo-in* 0a+t 0er)orman(e a00rai+al ratin*+ to ,n1,+ti)iabl/ in)l,en(e (,rrent ratin*+. Pa+t ratin*+9 *ood or bad9 re+,lt in +imilar ratin* )or the (,rrent 0eriod altho,*h the demon+trated beha5ior doe+ not de+er5e the ratin* *ood or bad.
FC
Stat,+ E))e(t6 It re)er+ to o5erratin* o) em0lo/ee+ in hi*her le5el 1ob or 1ob+ held in hi*h e+teem9 and ,nderratin* em0lo/ee+ in lo-er le5el 1ob or 1ob+ held in lo- e+teem.
FF
RESEARC
MET ODOLOGY
A.
S',D2. /%I.: Sam0le +i?e i+ C09 ba+i(all/ )i5e ma1or de0artment+ in (om0an/ (om0ri+e+ o) total .C0 em0lo/ee+. Data -a+ anal/?ed b/ +,r5e/in* em0lo/ee+ )rom di))erent de0artment+.
B.
S',D2. +./%5&: Thi+ 0art i+ done thro,*h di+(,++in* and anal/?in* -ith m/ 0ro1e(t *,ide and re)errin* to the +,b1e(t re*ardin* thi+ to0i(. It -a+ a random +am0lin*.
C. .
M0+. 01 '&'2?/%/: The method+ ,+ed to anal/?e the data are a+ )ollo-+6 !) To )ind o,t -hether the em0lo/ee+ are +ati+)ied -ith the 0re+ent 0er)orman(e a00rai+al +/+tem or not -ith the hel0 o) 4,e+tionnaire+ method. .) 7) Inter0ret and anal/+i+ o) the data and 0re+ent it in a 0ro0er manner. U+e+ o) Mi(ro+o)t e8(el )or 0re0aration o) *ra0h.
F#
T002 10* +'-' 4022.4-%0& E5er/ re+ear(h -or3 i+ +,00orted b/ no. o) in)ormation: rele5ant Data )or anal/?in* the -or3 done. The in)ormation m,+t be )rom Primar/ and +e(ondar/ +o,r(e+. To (om0lete thi+ 0ro1e(t9 I ha5e hea5il/ relied on the +e(ondar/ Data a+ the to0i( need+ a no. o) 0,bli+hed in)ormation re*ardin* E))e(ti5ene++ o) 0er)orman(e a00rai+al +/+tem9 re(entl/ Im0ro5ement in it et( .So9 3ee0in* in 5ie- the re4,irement o) the In)ormation )or abo5e to0i(. I ha5e read on a no. o) ma*a?ine+9 1o,rnal+9 Ne-+0a0er+9 boo3+9 : internet et(.A0art9 )rom +e(ondar/ data9 I ha5e al+o (olle(ted a no. o) rele5ant In)ormation )rom di))erent 0er+on+ -ho are a++o(iated -ith the Per)orman(e a00rai+al +/+tem. I ha5e ,+ed t-o tool+ o) doin* re+ear(h )or (olle(tin* in)ormation Re*ardin* thi+ 0ro1e(t -or3. Data 'olle(tion i+ the (olle(tion o) ne(e++ar/ detail to *ain ),rther in)ormation .I ha5e done t-o 3ind+ o) data (olle(tion.
FD
!. D*%,'*? +'-' 4022.4-%0&:-in thi+ method9 I ha5e ,+ed a te(hni4,e (alled L,e+tionnaire9 in -hi(h em0lo/ee them+el5e+ Ti(3 mar3 a00ro0riate an+-er+ amon* the 5ario,+ $0tion+ and inter5ie-+ o) em0lo/ee. . !. S.40&+'*? +'-' 4022.4-%0&:-+e(ondar/ data are tho+e -hi(h ha5e alread/ been (olle(ted b/ +omeone el+e and -hi(h ha5e alread/ been 0a++ed thro,*h the +tati+ti(al 0ro(e++. in thi+ method9 I ha5e ,+ed 0,bli+hed +o,r(e+ +,(h a+ 1o,rnal+9 ma*a?ine+9 ne-+0a0er et( -eb+ite+ li3e Dab,r India.(om and *,ided thro,*h Mr. Pa-an Ponia in Dab,r India <imited9 hel0ed me in +e(ondar/ data (olle(tion.
and al+o at the +enior le5el+ to ob1e(ti5el/ identi)/9 de5elo0 and 0romote the talent )rom -ithin9 and to 0ro5ide indi5id,al )eedba(3 )or de5elo0ment o) the 0arti(i0atin* em0lo/ee+. To en(o,ra*e learnin*9 the 'om0an/ i+ 0lannin* to +et-,0 a learnin* (enter9 -hi(h -ill be e4,i00ed -ith a librar/ I.T : >eb ba+ed +o,r(e+ o) 3no-led*e. It i+ al+o in the 0ro(e++ o) +ettin* ,0 a 3no-led*e mana*ement 0ortal and a leader+hi0 and (a0abilit/ de5elo0ment (ell Dab,r i+ (ommitted to attra(t )re+h talent+. To-ard+ thi+ end9 the (om0an/ re4,ired o5er .0 (andidate+ )rom leadin* mana*ement and en*ineerin* in+tit,te+ in the (o,ntr/9 -ho -ill be ind,(ted.
#!
EFFECTIVENESS OF PERFORMANCE APPRAISAL AT DABUR T8. S?/-., Per)orman(e A00rai+al o) &rade EI and belo- in Dab,r i+ (arried o,t thro,*h ORATIN& MET%$DA. Their immediate +,0erior doe+ 0er)orman(e a00rai+al and %R de0artment re5ie-+ it. Per)orman(e E5al,ation i+ done b/ 'ontrib,tion Enhan(ement Plan ;'EP) at the end o) the /ear. 'EP )orm+ the (ore o) Per)orman(e A00rai+al +/+tem o) em0lo/ee+ ;&rade EI and belo- in Dab,r) The 0er)orman(e a00rai+al o) e8e(,ti5e+ in Dab,r i+ (arried o,t thro,*h ratin* +/+tem o) 0er)orman(e a00rai+al b/ their immediate +,0er5i+or and then re5ie-ed b/ latterA+ bo++. The 0er)orman(e a00rai+al +/+tem )ollo-ed at Dab,r i+ ORatin* MethodA and OA(tion b/ $b1e(ti5e+ MethodA
#.
E!a$"ation o% in&i!i&"a$ on Assessment 'arameters Assessment o% ratin( )* a''raiser thro"(h +,'oint Ratin( S a$e Dis "ssion o% ratin( -ith re!ie-er .om'"tation o% o!era$$ %ina$ ratin( )* the Use o% Ratin( s a$e ta)$e Assessment o% trainin( De!e$o'ment Nee&s o% in&i!i&"a$ .onstr" ti!e %ee&)a / (i!en )* A''raiser To A''raisee
The 0er)orman(e a00rai+al o) e8e(,ti5e+ in Dab,r i+ (arried o,t thro,*h ratin* +/+tem o) 0er)orman(e a00rai+al b/ their immediate +,0er5i+or and then re5ie-ed b/ latterA+ bo++. The 0er)orman(e a00rai+al +/+tem )ollo-ed at Dab,r i+ ORatin* MethodA and OA(tion b/ $b1e(ti5e+ MethodA.
#7
F%3%&5 01 B)/%&.// B)%2+%&5 O(F.4-%;./ (BBO/H '- -8. (.5%&&%&5 01 -8. ?.'*
P.*10*,'&4. .;'2)'-%0& '&+ 1%&'2%I%&5 01 R'-%&5 -8*0)58 -8. )/. 01 C0&-*%()-%0& E&8'&4.,.&- P2'& (AH
R.9'*+%&5 .3.4)-%;./ 0& -8. ('/%/ 01 P.*10*,'&4. -8*0)58 CEP (AH G CEP (BH
#"
M.48'&%/,
The e5al,ation ,nder 'EP (on+i+t+ o) )ollo-in* +te0+6 i. ii. A00rai+er doe+ the ratin* a)ter (on+iderin* indi5id,al a++e++ment 0arameter+ o) e5er/ em0lo/ee. S(ore+ are *i5en a*ain+t ea(h a++e++ment 0arameter o) an indi5id,al in the ratin* (ol,mn on the ba+i+ o) C-0oint ratin*. iii. i5. 5. Ratin* i+ re5ie-ed -ith the re5ie-er. Total +(ore i+ (om0,ted b/ addin* all the +(ore+. The ratin* (ate*or/ (orre+0ondin* to the a00ro0riate ran*e o) total +(ore+ i+ +ele(ted a+ o5erall )inal 0er)orman(e ratin* o) em0lo/ee+ )rom ratin* +(ale table. 5i. The indi5id,al de5elo0ment )orm i+ )illed b/ the A00rai+ee9 -hi(h i+ ),rther ,tili?ed )or trainin* and de5elo0ment need+ o) em0lo/ee+9 be+ide+ *i5in* a dire(tion to hi+Bher (areer *ro-th in the or*ani?ation. 5ii. A)ter (om0letin* the a00rai+al9 a (on+tr,(ti5e )eedba(3 +ho,ld be *i5en to the A00rai+ee b/ the A00rai+er in 0re+en(e o) re5ie-er.
#C
@inall/9 'ontrib,tion Enhan(ement Plan di+(,++e+ ratin* )or de(idin* ,0on the 0er)orman(e re-ard+ in the )orm o)6 Ann,al Re-ard+ Promotion+
'ontrib,tion Enhan(ement Plan ;A) e5al,ate+ the (ontrib,tion o) an indi5id,al and de(ide+ re5i+ion in )i8ed 0a/ and 'ontrib,tion Enhan(ement Plan ;B) i+ (on(erned -ith 5ariable 0a/.
##
O(F.4-%;./ 01 CEP
i) ii) To e+tabli+h )ormal (ontrib,tion +tandard+. To e+tabli+h a +/+tem that i+ )a(t ba+ed and minimi?e+ +,b1e(ti5it/ in the a++e++ment o) an indi5id,alA+ (ontrib,tion. iii) It +ho,ld 0ro5ide (on+tr,(ti5e )eedba(3 )or de5elo0ment o) an em0lo/ee. i5) Enable the indi5id,al to e5al,ate hi+Bher o-n area+ o) +tren*th+ and area+ o) im0ro5ement )or bein* a better mana*er.
ADD2%4'(%2%-? 01 CEP
i) The +/+tem i+ a00li(able to &rade E and abo5e em0lo/ee+ o) the (om0an/. ii) iii) i5) Settin* o) 7 to C BB$A+9 -hi(h are mea+,rableR Related to areaB0o+ition in -hi(h em0lo/ee+ o0erate+. E5al,ation de5elo0ment. o) (ontrib,tion and )o(,+ on em0lo/ee
#D
)or the ne8t /ear are +et and a*reed ,0on the +ame need to be (omm,ni(ated to the em0lo/ee in -ritin*. The em0lo/ee +hall be e5al,ated a*ain+t BB$ d,rin* mid-/ear at the end o) a++e++ment /ear. BB$A+ identi)i(ation9 a++e++ment and re5ie- o) (ontrib,tion9 a++e++ment o) trait+ and +3ill+9 trainin* and de5elo0ment need+ and 0lan+ -ill be 1oint re+0on+ibilit/ i) the a00rai+ee and the a00rai+er. The re5ie-er need+ to be +ati+)ied that the 3e/ element+ o) the 0ro(e++ ha5e done (orre(tl/.
D!
C'-.50*? 01 C0&-*%()-%0&
The 'ontrib,tion ratin* i+ to be done on a C-0oint +(ale )or ea(h +et BB$. Their ratin*+ are a+ )ollo-+6
R'-%&5
N)'2%-'-%;. D./4*%D-%0& 'on+i+tentl/ e8(eed 1ob e80e(tation+ and +tandard+. Em0lo/ee (ontrib,tion ha+ been e8em0lar/ and ha+ di+0la/ed *ood *ra+0 o) the 1ob and handle+ additional re+0on+ibilitie+ -ith (on)iden(e and ea+e9 -hile o5er(omin* e8(e0tional (hallen*e+ or a00l/in* ,ni4,e +ol,tion+. Eer/ *ood (ontrib,tion and o)ten e8(eed+ 1ob e80e(tation+. A *ood learner -ho (an handle the 1ob -ith minim,m +,0er5i+ion. Meet e80e(tation on mo+t o) the +et ob1e(ti5e+. Re4,ire+ o((a+ional +,0er5i+ion and ha+ ade4,ate 3no-led*e o) the 1ob. In(on+i+tent in meetin* the +et ob1e(ti5e+. Need+ re*,lar *,idan(e. %a+ 3no-led*e abo,t the 1ob ho-e5er the +ame need+ to be br,+hed ,0 'ontrib,tion i+ m,(h belo- the +et tar*et+. 'on+tantl/ need+ +,0er5i+ion and *,idan(e. Pro(e++e+ lo- le5el o) 1ob 3no-led*e and +3ill+
S40*.
$,t+tandin* ;$S)
Stron* ;ST)
"
&ood ;&D)
Sati+)a(tor/ ;ST)
D.
D7
C0&-*%()-%0& G*%+
The (ontrib,tion *rid )or arri5in* at )inal ratin* i+ a+ )ollo-+6
A//.//,.&- 01 M'&'5.*%'2 E11.4-%;.&.// A 'EP )orm 0ertain+ to e5al,ation o) mana*erial (om0eten(ie+. Per)ormin* ea(h 1ob re4,ire+ a00li(ation o) (ertain beha5ior trait+B+3ill+. There)ore9 it i+ de+irable to a++e++ the a00rai+e on trait+B+3ill+. The a00rai+er -ill 0i(3 the rele5ant trait+B+3ill+ a00li(able to the 1obB),n(tion. Minim,m o) F and ma8im,m o) D trait+B+3ill+ m,+t be (ho+en a)ter (are),l tho,*ht and therea)ter rated on C-0oint +(ale a+ mentioned belo-6
D"
DC
I) the (om0an/A+ 0er)orman(e meet+ the tar*eted 0er)orman(e then it -ill be (al(,lated a+6 ;(om0an/A+ a(t,al 0er)orman(eB(om0an/A+ tar*eted 0er)orman(e)T !00I.
L%,%-'-%0&/ 01 P.*10*,'&4. ADD*'%/'2 !) .) 7) The o0inion o) +ta)) and mana*er are o)ten in o00o+ition9 (a,+in* demoti5ation. The 0ro(e++ i+ ,+,all/ mana*er dri5en and the +ta)) member i+ e80e(ted to be (om0liant in the inter5ie-. The 0ro(e++ ,+,all/ in5ol5e+ mana*er *i5in* their o0inion and the +ta)) member ha5in* to de)end the 0o+ition9 rather than a 0o+iti5e di+(,++ion. ") There i+ no room )or remedial a(tion d,rin* the /ear.
The process is usually done in a rushed manner to meet the budget development process and therefore loses its relevance to performance.
DF
)amil/-o-ned (om0an/9 there -ere i++,e+ in hirin*. Dab,r -a+ hirin* literall/ at the rate o) .0-70I. The/ +tarted hirin* )rom (am0,+e+ onl/ in ! F- #. The/ -ent to the (am0,+e+ and (arried o,t +erio,+ brand b,ildin*
e8er(i+e. Toda/ their lateral hirin* ha+ (ome do-n to aro,nd !0-!CI. Dab,r e80anded their b,+ine++ and -ent to IIM )or hirin*. The/ al+o e5ol5ed ne- +trate*ie+ and a more +tr,(t,red hirin* 0ro(e++. Thi+ -a+ a h,*e +,((e++ and the/ hired (lo+e !00 0eo0le in the la+t t-o /ear+. The attrition rate at mana*ement le5el i+ !0I -hile at the )ield +ta)) le5el it+ !FI. Dab,r ha+ al+o introd,(ed E+o0+ )or )re+herA+ to addre++ the retention i++,e ri*ht at the entr/ le5el. ',rrentl/9 the ann,al trainin* +0end i+ aro,nd R+ !.C (rore. Trainin* and De5elo0ment 0la/+ a 5ital role in 'EP9 -hi(h 0ertain+ to identi)i(ation o) trainin* need+ thro,*h a 1oint 0ro(e++ o) di+(,++ion bet-een A00rai+e and A00rai+er. The em0lo/ee him+el) doe+ thi+ thro,*h *,idan(e9 )eedba(3 (o,n+elin* and ta+3 )or(e a++i*nment in(l,din* +el)de5elo0ment initiati5e+.
D#
780 '*. R'-.*/C Rater+ (an be immediate +,0er5i+or+9 +0e(iali+t+ )rom the %R de0artment9 +,bordinate+9 0eer+9 (ommittee+9 (lient+9 +el)-a00rai+al+9 or (ombination+ o) +e5eral. Immediate +,0er5i+or i+ the mo+t )it (andidate to a00rai+e the 0er)orman(e o) hi+ or her +,bordinate+ a+ no one i+ more )amiliar -ith the +,bordinateA+ 0er)orman(e than hi+ or her +,0erior. S,bordinate+ (an a++e++ the 0er)orman(e o) their +,0erior+. Thi+ hel0+ in a++e++in* an em0lo/eeA+ abilit/ to (omm,ni(ate9 dele*ate -or39 allo(ate re+o,r(e+9 di++eminate in)ormation and re+ol5e intra-0er+onal (on)li(t. Peer+ are in a better 0o+ition to e5al,ate (ertain )a(t+ o) 1ob 0er)orman(e9 -hi(h the +,bordinate+ or +,0erior+ (annot do. >here +,0erior+9 +,bordinate+ and (lient+9 ma3e the a00rai+al it i+ (alled 7F0-de*ree +/+tem o) a00rai+al.
DD
78'- /80)2+ (. R'-.+C N)'2%-?6 The de*ree to -hi(h the 0ro(e++ or re+,lt o) (arr/in* o,t an a(ti5it/ a00roa(he+ in term+ o) ),l)illin* the a(ti5it/A+ intended 0,r0o+e. N)'&-%-?: The amo,nt 0rod,(ed9 e80re++ed in monetar/ term+9 n,mber o) ,nit+ or n,mber o) (om0leted a(ti5it/ (/(le+. T%,.2%&.//: The de*ree to -hi(h an a(ti5it/ i+ (om0leted or a re+,lt 0rod,(ed at the earlie+t time de+irable C0/- E11.4-%;.&.//6 The de*ree to -hi(h the ,+e o) or*ani?ationA+ re+o,r(e+ i+ ma8imi?ed in the +en+e o) *ettin* the hi*he+t *ain b/ minimi?in* the lo++e+. N..+ 10* S)D.*;%/%0&6 The de*ree to -hi(h a 1ob 0er)ormer (an (arr/ o,t a 1ob ),n(tion. I&-.*D.*/0&'2 I,D'4-6 The de*ree to -hi(h a 0er)ormer 0romote+ )eelin* o) +el)-e+teem9 *ood-ill and (oo0eration amon* (o-or3er+ and +,bordinate+.
GRAP
:1
A&'2?/%/ '&+ %&-.*D*.-'-%0& It +ho-+ that !00I o) the em0lo/ee+ are a-are o) 0er)orman(e a00rai+al +/+tem. N.! Do /o, 3no- the (riteria o) 0er)orman(e a00rai+al +/+tem )ollo-ed in the (om0an/R i) Ye+ ii) No GRAP :!
A&'2?/%/ '&+ %&-.*D*.-'-%0& It +ho-+ that 0I o) the em0lo/ee+ in Dab,r India <imited are a-are )rom the (riteria )ollo-ed )or 0er)orman(e a00rai+al -here a+ onl/ !0I o) them are not a-are )rom thi+.
!
It +ho-+ that em0lo/ee+ are 5er/ +erio,+9 a(ti5e and 0o++e++i5e re*ardin* their 0er)orman(e a00rai+al.
N.3 Do /o, belie5e that 0er)orman(e a00rai+al +/+tem i+ a @air method R i)A*ree ii) Di+a*ree iii) 'anAt +a/ i5) No (omment+ GRAP :3
A&'2?/%/ '&+ I&-.*D*.-'-%0& It +ho-+ a 5er/ mi8ed o0inion o) em0lo/ee+ a+ onl/ "C I o) the em0lo/ee+ admit+ that it i+ a )air method9 -herea+ !0I are di+a*ree 9 70 I (anAt +a/ 9 and !CI 0la/ed in a +a)e +ide b/ +a/in* no (omment+. 'om0an/ +ho,ld ma3e ea(h and e5er/ thin* (r/+tal (lear in )ront o) em0lo/ee+ re*ardin* their 0er)orman(e a00rai+al.
N." Do /o, thin3 0er)orman(e a00rai+al +/+tem hel0+ em0lo/ee+ in their +,((e++ R i)A*ree ii)Stron*l/ a*ree iii)Di+a*ree i5)Stron*l/ di+a*ree GRAP :"
A&'2?/%/ '&+ I&-.*D*.-'-%0& It +ho-+ #CI o) the em0lo/ee+ are a*ree -ith it that 0er)orman(e a00rai+al hel0+ them in their +,((e++.
"
N.@ Doe+ 0er)orman(e a00rai+al hel0+ /o, in a(hie5in* the *oal+ +et )or /o,R i) Al-a/+ ii) 'on+i+tentl/ iii) Ne5er i5) $((a+ionall/ GRAP :@
A&'2?/%/ '&+ I&-.*D*.-'-%0& C0I o) the em0lo/ee+ thin3 that 0er)orman(e a00rai+al +/+tem al-a/+ hel0+ them in a(hie5in* the *oal+. The (om0an/ +ho,ld endor+e 0ro0er dia*no+ti( ma00in* )or role modi)i(ation+B trainin* and de5elo0ment need+. So a+ to ma3e the C0I into !00I.
N.> %o- do /o,r +,0erior ta3e+ the 0er)orman(e a00rai+al a+ a i) Re+0on+ibilit/ ii) B,rden iii) none o) them i5) Both o) them GRAP :>
A&'2?/%/ '&+ I&-.*D*.-'-%0& DCI o) the em0lo/ee+ a((e0t that their +,0erior ta3e+ 0er)orman(e a00rai+al a+ re+0on+ibilit/ -here a+ onl/ CI )eel that the/ ta3e it a+ a b,rden. !0I *oe+ -ith both re+0on+ibilit/ and b,rden.
N.A Per)orman(e a00rai+al rai+e+ the bar o) (om0etition -ithin the 'om0an/U i) A*ree ii) Di+a*ree iii) Sometime+ i5) Al-a/+ GRAP : A
A&'2?/%/ '&+ I&-.*D*.-'-%0& 'om0etition ne5er end+ at an/ le5el9 "0I *oe+ -ith the )a(t that 0er)orman(e a00rai+al rai+e+ the bar o) (om0etition thi+ i+ be(a,+e ea(h em0lo/ee thin3+ o) hi+ bene)it and thi+ tho,*ht i+ the ba+e o) (om0etition -hi(h ma3e+ him do better )rom hi+ (om0etitor. 'om0an/ +ho,ld tar*et on thi+ tho,*ht o) the em0lo/ee+ +o a+ )or better re+,lt+.
N.< Do /o, thin3 0er)orman(e a00rai+al +/+tem hel0+ DI< in ma3in* Pro*re++ to-ard+ It+ mi++ion and *oalR i) A*ree ii) Di+a*ree iii) +tron*l/ a*ree i5) Stron*l/ di+a*ree GRAP :<
A&'2?/%/ '&+ I&-.*D*.-'-%0& F0I o) the em0lo/ee+ do +ometime+ a*ree that 0er)orman(e a00rai+al +/+tem hel0+ dab,r in a(hie5in* it+ mi++ion *oal -here CI di+a*ree -ith it9 and 7CI do a*ree -ith it.
N.= Do /o, a*ree -ith the +tatement that 2Per)orman(e a00rai+al S/+tem hel0+ in moti5atin* the em0lo/ee+ in the (om0an/=. i) A*ree ii) Di+a*ree iii) Sometime+ i5) Al-a/+ GRAP :=
A&'2?/%/ '&+ I&-.*D*.-'-%0& FCI o) the em0lo/ee+ +,00ort the +tatement that 2Per)orman(e a00rai+al S/+tem hel0+ in moti5atin* the em0lo/ee+ in the (om0an/=. Ba+i(all/ 0er)orman(e a00rai+al i+ ta3en a+ a moti5ational )a(tor )or the em0lo/ee+ +o a+ to 0rai+e them )or their -or39 on the other hand em0lo/ee+ too a((e0t it and *et moti5ated )or their ne8t ta+3+ and *oal+ -hi(h i+ *ood )or the e))e(ti5e re+,lt+ and )or the (om0an/ too.
N.1$ 'om0etition rai+ed b/ 0er)orman(e a00rai+al ma/ (a,+e (on)li(t in Bet-een the em0lo/ee+ o) the (om0an/U.. i) A*ree ii) Di+a*ree iii) Sometime+ i5) Al-a/+ 5) Ne5er GRAP : 1$
A&'2?/%/ '&+ I&-.*D*.-'-%0& It i+ mo+tl/ +een that (om0etition ha+ al-a/+ been a bi* rea+on )or (on)li(t+ b,t F0I o) the em0lo/ee+ in DI< ta3e+ (om0etition ;rai+e+ b/ 0er)orman(e a00rai+al +/+tem) in a 0o+iti5e -a/ -hi(h i+ *ood )or the (om0an/.
!00
N.11 Are /o, +ati+)ied -ith the 0er)orman(e a00rai+al +/+tem e8i+t+ in DABUR INDIA <IMITEDR i) Ye+ ii) No GRAP : 11
A&'2?/%/ '&+ I&-.*D*.-'-%0& It +ho-+ #0I o) the em0lo/ee+ are +ati+)ied -ith the 0er)orman(e a00rai+al +/+tem in dab,r -here a+ 70 I a((e0t+ that the/ are not +ati+)ied -ith it.
!0!
CONCLUSION
E5al,ation o) 0er)orman(e a00rai+al +/+tem in Dab,r9 Ba+i(all/
0er)orman(e a00rai+al i+ moti5atin* )a(tor. I ha5e learnt a lot and e80erien(ed in detail+ abo,t -hat i+ the re(ent %R +(enario %RD in a lar*e (om0an/.
!0.
!07
RECOMMENDATION
In order to ha5e a better liai+on -ithin the (o--or3er+ and their +,0erior+ the (om0an/ +ho,ld ha5e a -ell-0lanned (omm,ni(ation +/+tem and em0lo/ee+A 5ie-+ +ho,ld be ta3en into (on+ideration.
>hile -or3in* ,nder 0re++,re the em0lo/eeA+ 0er)orman(e i+ a))e(ted +o it be(ome+ ne(e++ar/ that the mana*ement +ho,ld tr/ to anal/?e the +tren*th+ and -ea3ne++e+ o) the em0lo/ee+.
Team-or3 +ho,ld be a++i*ned to em0lo/ee+9 -hi(h -ill be hel0),l in e+tabli+hin* leader+hi0 4,alitie+ and al+o be(omin* a-are o) otherA+ 0roblem+.
Employees should be given proper training and development programs to learn new concepts and technologies as to e pand their capabilities, !nowledge, s!ills etc
To o))er +,**e+tion+ and re(ommendation re*ardin* the e8i+tin* 0er)orman(e a00rai+al +/+tem in the (om0an/.
To e))e(t 0romotion+ ba+ed on (om0eten(e and 0er)orman(e. To (on)irm the +er5i(e+ o) 0robationar/ em0lo/ee+ ,0on their (om0letin* the 0robationar/ 0eriod +ati+)a(toril/.
!0"
To a++e++ the trainin* and de5elo0ment need+ o) em0lo/ee+. To de(ide ,0on a 0a/ rai+e -here re*,lar 0a/ +(ale+ ha5e not been )i8ed.
Pre+entl/9 Dab,r India <imited i+ )ollo-in* ann,al a00rai+al +/+tem )or em0lo/ee+ at the e8e(,ti5e and the abo5e le5el onl/. The tar*et ma/ be re5ie-ed on a 4,arterl/ ba+i+.
Time i+ a (r,(ial )a(tor. 'om0an/ (an dele*ate the re+0on+ibilit/ to em0lo/ee+ b/ de+i*nin* and im0lementin* 0er)orman(e re5ie+/+tem on a 4,arterl/ ba+i+.
The +el)-a00rai+al +/+tem i+ -idel/ ado0ted b/ other @M'& (om0anie+9 -hi(h i+ hel0),l in identi)/in* need )or in-ho,+e *ro,0 di+(,++ion+B (o,n+elin* method+.
S,0erior+ +ho,ld *i5e )eedba(3 to em0lo/ee+ 0eriodi(all/. The/ (an al+o 0ro5ide 0ro0er dia*no+ti( ti0+B (o,n+elin* method+ at re4,ired le5el.
Dab,r ha+ an e8i+tin* +/+tem on ann,al ba+i+. The/ (an re5ie- on 4,arterl/ ba+i+.
!0C
Dab,r India <imited (an endor+e 0ro0er dia*no+ti( ma00in* )or role modi)i(ation+B trainin* and de5elo0ment need+.
'om0an/ (an al+o in5ol5e or*ani?ational 0lannin* and de5elo0ment de0artment to a(hie5e it+ mi++ion and *oal+.
@or the merit rai+e9 %R +ho,ld introd,(e +/+tem )or 0ro0er re(o*nition re-ard+ to +,(h em0lo/ee+.
'om0an/ +ho,ld mainl/ (on(entrate on in-ho,+e (o,n+elin* 0ro*ram thro,*h *ro,0 di+(,++ion+B 0er+onal intera(tion )or the better 0er)orman(e o) em0lo/ee+.
'om0eten(/ +3ill+ +ho,ld be a++e++ed and e))e(ti5e role modi)i(ation area+ (an be +,**e+ted )or the better 0ro*re++ o) the (om0an/. .
!0F
BIBLOGRAP Y
F0* -8. D)*D0/. 01 -8%/ /-)+?, /0,. (*0'+ /0)*4./ 01 2%-.*'-)*. 9.*. *.1.**.+ -0: T.3-(00E/ i) ii) iii) i5) 5) 5i) %,man Re+o,r(e and Per+onnel Mana*ementB/
K.A+h-atha00a The e++en(e o) %,man Re+o,r(e Mana*ement- B/ E,*ene M( Kenna $r*ani?ational Theor/- B/ &areth Jone+ $r*ani?ational Beha5ior- B/ Ste0hen Robbin+ Re+ear(h methodolo*/-(.r Kothari %,man re+o,r(e mana*ement-S.S Kan3a
!0#
ADD.&+%3
!0D
NUESTIONNARE ON PERFORMANCE APPRAISAL N',.: UUUUUUUUU A5.: UUUU G.&+.*6 @emale V Male V N)'2%1%4'-%0&6 UUUUUUE3D.*%.&4.6 UUUU.D.D'*-,.&-6.UUUU N.1 Are /o, a-are o) 0er)orman(e a00rai+al +/+temR i) Ye+ ii) No N.! Do /o, 3no- the (riteria o) 0er)orman(e a00rai+al +/+tem )ollo-ed in the (om0an/R i) Ye+ ii) No N.3 Do /o, belie5e that 0er)orman(e a00rai+al +/+tem i+ a @air methodR i) A*ree ii) Di+a*ree iii) (anAt +a/ i5) No (omment+ N." Do /o, thin3 0er)orman(e a00rai+al +/+tem hel0+ em0lo/ee+ in their +,((e++R i)A*ree ii)Stron*l/ a*ree iii)Di+a*ree i5)Stron*l/ di+a*ree N.@ Doe+ 0er)orman(e a00rai+al hel0+ /o, in a(hie5in* the *oal+ +et )or /o,R i) Al-a/+ ii) 'on+i+tentl/ iii) Ne5er i5) $((a+ionall/ N.> %o- do /o,r +,0erior ta3e+ the 0er)orman(e a00rai+al a+ a i) Re+0on+ibilit/ ii) B,rden iii) None o) them i5) Both o) them N.A Per)orman(e a00rai+al rai+e+ the bar o) (om0etition -ithin the (om0an/U i) A*ree ii) Di+a*ree iii) Sometime+ i5) Al-a/+ N.< Do /o, thin3 0er)orman(e a00rai+al +/+tem hel0+ DI< in ma3in* 0ro*re++ to-ard+R It+ mi++ion and *oalR i) A*ree ii) Di+a*ree iii) +tron*l/ a*ree i5) Stron*l/ di+a*ree N.= Do /o, a*ree -ith the +tatement that 2Per)orman(e a00rai+al S/+tem hel0+ in Moti5atin* the em0lo/ee+ in the (om0an/ i) A*ree ii) Di+a*ree iii) Sometime+ i5) Al-a/+ N.1$ 'om0etition rai+ed b/ 0er)orman(e a00rai+al ma/ (a,+e (on)li(t in bet-een the Em0lo/ee+ o) the (om0an/U.. i) A*ree ii) Di+a*ree iii) Sometime+ i5) Al-a/+ 5) Ne5er N.11 Are /o, +ati+)ied -ith the 0er)orman(e a00rai+al +/+tem e8i+t+ in DABUR INDIA <IMITEDR i) Ye+ ii) No
!0