SBY-Colliers Market Report 1H 2013
SBY-Colliers Market Report 1H 2013
SBY-Colliers Market Report 1H 2013
APARTMENT SECTOR
As of 1H2013, leased and strata-titled apartment in Surabaya totaled at 15,339 units. Again, by comparison this number represents only 11.5% of the supply in Jakarta. From 2H2013 to the end of 2015, the Surabaya market expects to see an additional 13,918 units. The price of apartments in Surabaya is recorded at an average of IDR15.8 million/sq m/month which is about 30% lower than the average price in Jakarta.
RETAIL SECTOR Total retail space in Surabaya was registered at 957,088 sqm of which 61% represents leased malls. Between the period of 2H2013 and 2016, another 261,750 sq m is expected to come to the market. Meanwhile with 83% occupancy rate, the average asking base rental rate for retail in Surabaya is recorded at IDR375,076/sq m/month or 80% of the rental rate in Jakarta. HOTEL SECTOR
There are a total number of 39 star-rated hotel projects in Surabaya providing a total of 6,619 rooms. There will be a significant increase in the number of hotel room between 2013 and 2015 with 20 new star-rated hotels providing 4,251 rooms. The average occupancy rate was registered at between 61% and 69% during the 1H 2013. The ARR for 3-star hotels was IDR342,409; for 4-star hotels, IDR395,602; and for 5-star hotels, IDR649,556.
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Office Sector
Supply
CUMULATIVE SUPPLY OF OFFICE SPACE
750,000 600,000 450,000 300,000 150,000 0 2013YTD 2014F 2016F 2013F 2015F 2017F 2000 2002 2004 2006 2008 2001 2005 2009 2003 2007 2010 2011 2012
sq m
Existing Supply
Annual Supply
The growth of the office supply in Surabaya was sluggish particularly from 2000 to 2012. During that 12-year period, there was only a total of 92,424 sq m of new additional office space, with the supply growing only 3% annually. With no new office buildings expected to enter the market, the cumulative supply in 1H 2013 was 278,598 sq m. For the remainder of 2013, there will be no new office buildings beginning operations. The office market in Surabaya is not comparable to that in Jakarta. The business people in Surabaya are characteristically low profile and tend not to opt for prestige. Local companies may have offices in a house or use part of their factory building for office uses because zoning regulations for office use is not stringently
implemented. This situation will likely continue, particularly driven by the demand from small businesses. On the other hand, the opportunity may come from medium to large business entities which need bigger office space. Some developers predict that demand will grow by 10 to 15% in 2013, mainly derived from mid-scale companies needing office space below 300 sq m. Such companies come from Jakarta or other areas to open a branch office in the city. Notwithstanding the limited new office supply, the office market in Surabaya is anticipating a boom in supply from 2014 to 2016. With a projection of 234,081 sq m of additional office supply, the three years ahead will see an annual growth of 20%.
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sq m
For Lease
For Strata-title
LOCATION
SGA (SQ M)
DEvELOPER NAME
MARKETING SCHEME
2014
Marvel City Puncak Bukit Golf Square Jl. Ngagel Jl. Bukit Darmo Boulevard 12,000 Consortium Kencana Group, PT Dian Istana and PT Avila Prima 30,000 PT Surya Bumimegah Sejahtera (Puncak Group) For Lease For Lease
2015
Skyline Office Tower Graha Pena II The Samator Jl. Mayjen Sungkono Jl. A Yani Kedung Baruk 38,821 PT Menara Bumi Sejahtera 8,000 PT Graha Pena Jawa Pos (Jawa Pos Group) 25,000 PT Samator Land For Lease For Lease For Lease
2016
Puncak CBD Jajar Tunggal One Galaxy Office @Jl. A Yani Pakuwon Center Jl. Jajar Tunggal Jl. Dharmahusada Jl. A Yani Jl. Basuki Rahmat 30,000 PT Surya Bumimegah Sejahtera (Puncak Group) 40,000 PT Puri Galaxy (Sinar Galaxy Group) 30,000 PT Trikarya Graaha Utama 20,260 Pakuwon Group For Lease For Lease For Strata-title For Lease & For Strata-title
2017
Tunjungan Plaza VI Intiland Tower Extention CitraRaya City Center Jl. Basuki Rahmat Jl. Panglima Sudirman Kota CitraRaya 39,740 Pakuwon Group 20,000 PT Intiland Development Tbk 25,000 PT Ciputra Surya Tbk. (CitraLand Surabaya) For Lease & For Strata-title For Lease For Lease
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For several periods, 84% of the total office space in Surabaya was marketed as offices for lease. Strata-titled office space had not been popular in the early years of the Surabaya office era until the introduction of Graha Pangeran in 1996. In 2010, Graha Pangeran changed ownership and since then it has been operated as offices for lease. In the future, we will delete Graha Pangeran from our commercial building database since the owner intends to use the whole space for themselves (owner-occupied building). The market for offices for lease is tough in Surabaya because office buildings have to compete with shop-houses or even landed houses used for office purposes. Prior to 2012, only two office buildings had strata-titled offices; however, the strata-titled market was not as brisk as expected. To cope with a slack market, strata-titled offices were converted to offices for lease. In 2012, The Spazio was launched with strata-titled offices. Unlike the previous buildings, The Spazio was well absorbed. Prior to 1990, the first two office buildings operated in Surabaya with a total of around 10,000 sq m. During the next decade (1990 2000) there were 15 office buildings operating
in the city, mainly concentrated in Central Surabaya, bringing a total of 183,974 sq m of office space. From 2000 to 2010, less office buildings were built compared to the previous decade, bringing around 65,624 sq m of office space into the market. From 2011 onward, only two office buildings were built, i.e. Trillium and The Spazio office buildings. From 2011 to 2013, only two office buildings with a total of only around 26,800 sq m were operated. Even this year, there are no new office buildings being completed. Since the early period of office building history in Surabaya, the size of buildings has been no larger than 25,000 sq m, which is considered a small to medium size building in Jakarta. However, in the next one to three years, we expect to see larger buildings of around 40,000 sq m. After Graha Pangeran was introduced in 1996, it was not until 2003 that the second stratatitled office building was introduced. In 2007, another strata-titled office building was operated, followed by a fourth in 2012. The total strata-titled office space in Surabaya is 23,200 sq m, representing 16% of the total office stock. In the Jakarta market, strata-titled offices comprise 19% of the total office stock.
Regarding location, 65% of the office space is in Central Surabaya, which includes Jalan Embong Malang, Jalan Basuki Rahmat, Jalan Jenderal Sudirman, Jalan Urip Sumoharjo and part of Jalan Darmo. South Surabaya is the second commercial area, particularly in Jalan MayJend Sungkono and Jalan Jend. A. Yani
contributes 19% of the total office stock in Surabaya. In West Surabaya, the office building concentration is mainly along Jalan HR Muhammad, while the Gubeng area is the main office location in East Surabaya. The only area with no office buildings is North Surabaya.
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The pattern of future office distribution is completely different from currently, as mentioned above. South Surabaya, particularly in Jalan Mayjend Sungkono and Jalan Jend A.
Yani, will see more office space in the future, followed by East Surabaya. Up to 2017, there will be 12 new office buildings.
Occupancy
HISTORICAL OCCUPANCY RATES BASED ON REGION
100% 95% 90% 85% 80% 75% 70% 65% 60% 55% 50% 2008 Central Surabaya 2009 South Surabaya 2010 2011 East Surabaya 2012 West Surabaya 2013YTD average
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The level of office space absorption is good in Surabaya, recorded at 87.7% as of June 2013. Compared to the ending occupancy rate in 2012, this figure is 3.6% higher, largely driven by the good performance of office buildings located in Central Surabaya. Some buildings in Central Surabaya experience good performance. After major refurbishments over the last two years, buildings like Gedung Bumi Mandiri 2 captured significant numbers of tenants, while Wisma BII had both tenant expansion and new tenants coming in. Office tenants in Surabaya are predominately national-scale companies, with only a few local companies, which normally opt for occupying shop-houses or rukan. Most multinational companies taking Surabaya office space are branch offices from Jakarta or come from eastern Indonesia, such as Makassar, Balikpapan
and Papua. Overall, the characteristics of companies having offices in Surabaya are somewhat different from Jakarta where office spaces being occupied are relatively small. Local companies and companies from outside Surabaya are projected to dominate this small occupiers market. According to our records, around 20.000 sq m of office space was occupied from 2010 to 2012. This is a negligible amount compared to the annual office space absorption in Jakarta. Fortunately, the amount of office space being absorbed is somewhat balanced with the availability. Such a balance will likely continue and will maintain occupancy at a healthy level. Based on business lines, insurance and financial institutions became the main demand generator.
East Surabaya West Surabaya South Surabaya Central Surabaya 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000
The average base rental rate for offices in Surabaya has been relatively stable for some time, at IDR85,233/sq m/ month, only a minor change from the end of 2012. Based on area, Central Surabaya achieved the highest rental rates ranging from IDR55,000 to IDR120,000/ sq m/month, followed by West Surabaya at IDR75,000 to IDR100,000/sq m/month. With a
relatively sluggish market, rent tends to be flat as well. The service charge cost is the main reason for landlords to adjust the total occupancy tariff. As of 1H 2013, the average service charge was an average of IDR47,466/sq m/month.
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Apartment Sector
Supply
Surabaya, as a metropolis and the secondlargest city in Indonesia after Jakarta, will see continued growth in the property market, given the citys rapid development. Like Jakarta, the property cycle in Surabaya was affected during the Asian financial crisis in 1997 and global financial crisis in 2008, but since then, the property market has sustained an upbeat trend. The momentum of the booming apartment market in Surabaya started in 2009 and continues to grow. Surabaya has only 14,748 strata-title apartment units, which constitutes only 12.0 per cent of Jakartas apartment market. These strata-title apartments are scattered across East, South, West and Central Surabaya. Despite having a small relative population and number of apartments, Surabaya is an interesting market for selling strata-title apartments. Because it is a growing economy and the centre of trading, education and industrial activities in Indonesia, Surabaya is an attractive location for affluent people and investors from other cities, and in particular from eastern Indonesia.
Existing Supply
Annual Supply
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Strata-title apartments emerged in Surabaya in 1996, with a combined total of 525 units becoming operational at Regency Apartment, Puncak Marina and Taman Beverly located at Jalan Embong Malang, Jalan Margorejo Indah and Jalan HR Mohammad respectively. Between 1996 and 2008, the supply of apartments stagnated. In 2008 Metropolis Apartment came on-line and from then until 2012, an average of 2,725 apartment units entered the market in Surabaya annually. A further annual influx of 4,639 units is anticipated over the next three years. Although most of the projects scheduled to enter the market in 2013/2014 are currently under construction, and the 2015 projects are largely still in the planning phase, they have all already been pre-sold. West and East Surabaya are the two preferred locations for apartment developments with 54.0 and 32 per cent of the total supply respectively. Meanwhile, South and Central Surabaya compete for the remaining significantly smaller portion of apartment stock with 10 and 4.3 per cent respectively. The development of apartments was initially focussed in West Surabaya with East Surabaya not far behind. Developers are flocking to West Surabaya to build luxury apartments, which is attracting expatriates and business people. Despite the
fact that its apartment market developed later than in West Surabaya, East Surabaya offers a captivate market from the eastern Indonesia, particularly the growing number of middle to upper class families. As well as professionals, East Surabaya appeals to students from other parts of Indonesia because of its role as an education centre with universities like Airlangga University, Sepuluh Nopember Institute of Technology (ITS), and Petra University. Based on our survey, we anticipate a further growth in supply in Surabaya between now and 2015, with an additional 13,918 units anticipated. The table below lists projects that are under construction. East and West Surabaya continue to dominate the market with the majority of projects over the next two years. In West Surabaya, there are an additional six projects totalling seven towers, including three apartment projects located within the Pakuwon Indah complex, one apartment project in Ciputra World Surabayas mixed-use compound, and one tower extension from Puncak Permai apartment, located in Raya Darmo. On the other hand, East Surabaya will receive 11 new towers from five projects, most of which are largescale developments targeting to mid-low range pricing segment.
APARTMENT NAME
LOCATION
DEvELOPER
#uNIT
1996
Puncak Marina Taman Beverly Regency Apartment Jl. Margorejo Indah Jl. HR Muhammad Jl. Embong Malang PT Tridjaya Kartika PT Surabaya Land Pakuwon Group 214 200 111
1997
Taman Sejahtera Kondominium Graha Family Jl. Gayung Kebonsari Jl Graha Family PT Taman Sejahtera PT Intiland Development Tbk. 198 260
1998
Puri Matahari Jl. HR Muhammad PT Prasidha Inti Jaya 139
2008
Metropolis Jl Raya Trenggilis PT Aktifitas Putra Mandiri 813 continued
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APARTMENT NAME
LOCATION
DEvELOPER
#uNIT continuation
2009
Waterplace Grande Waterplace Twin Tower (Tower B) The Cosmopolis Residence De Residence Jl. Pakuwon Indah Jl. Pakuwon Indah Jl. Kalisari Jl. Arief Rahman Hakim Jl. Pakuwon Indah Pakuwon Group Pakuwon Group PT Mapan Sejahtera PT Aktifitas Putra Mandiri Pakuwon Group 1,600 747 96 180 114
2010
Twin Tower/Aston Place (Tower A) East Coast Apartment Adhiwangsa Golfview Residence Aryaduta Residences UC Apartment (Berkeley Tower) High Point Apartment Jl. Kalisari Pakuwon City Jl. Bukit Darmo Boulevard Jl. A Yani CitraLand Surabaya Jl. Siwalankerto PT Mapan Sejahtera Pakuwon Group PT Bukit Darmo Property Tbk. PT Lippo Karawaci Tbk. Ciputra Group PT Sambadha Wahana Development 96 792 170 238 504 352
2011
The Square Puncak Permai (Tower A) Puncak Permai (Tower B) Trilium Residence The Via and The Vue Jl. Siwalankerto Jl. Raya Darmo III Jl. Raya Darmo III Jl. Pemuda Jl. Mayjen Sungkono 87 PT Petra Town Square PT Surya Bumimegah Sejahtera (Puncak Group) PT Surya Bumimegah Sejahtera (Puncak Group) PT Pemuda Central Investindo Ciputra Group 440 1,254 1,254 330 464
2012
DR Apartment Puncak Permai (Tower C) Gunawangsa (Tower A) Gunawangsa (Tower B) Puncak Kertajaya (Tower A) Jl. Keputih Jl. Raya Darmo III Jl. Raya Menur Pumpungan Jl. Raya Menur Pumpungan Jl Raya Kertajaya Indah Regency PT Diparanu Rucitra PT Surya Bumimegah Sejahtera (Puncak Group) PT Gunawangsa Investindo PT Gunawangsa Investindo PT Surya Bumimegah Sejahtera (Puncak Group) 640 1,254 640 640 1,008
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PT Petra Town Square 3% PT Diparanu Nucitra 4% Ciputra Group 6% PT Aktifitas Putra Mandiri PT Gunawangsa 7% Investindo 9%
There are several developers with existing apartment developments under way in Surabaya. Both Pakuwon Group and Puncak Group each have a project in West and East Surabaya. Pakuwon Group is developing Waterplace Apartment at Pakuwon Indah superblock in West Surabaya, and East Coast Residence at Pakuwon City superblock in East Surabaya. Puncak Group has a number of massive projects including Puncak Permai NEW SUPPLY PIPELINE
Apartment in West Surabaya and Puncak Kertajaya Apartment in East Surabaya. PT. Guna Wangsa Investindo and PT. Aktifitas Putra Mandiri have projects in East Surabaya, namely Gunawangsa Apartment and Metropolis and Cosmopolis Residence respectively. Ciputra has The Via and The Vue Apartment and UC Apartment at JI. Mayjend Sungkono and Citraland complex in West Surabaya respectively.
APARTMENT NAME
LOCATION
DEvELOPER
#uNIT
2H 2013
Puncak Kertajaya (Tower B) Puncak Permai (Tower D) Jl. Raya Kertajaya Indah Regency Jl. Raya Darmo III Puncak Group Puncak Group 1,008 1,254
2014
The Peak Residence Orchard Mansion De Papillio Tamansari Tanglin Mansion Jl. Basuki Rahmat Pakuwon Indah Jl. Ahmad Yani Pakuwon Indah Pakuwon Group Pakuwon Group Wika Realty Pakuwon Group 190 940 446 940
2015
Bale Hinggil Apartment Puncak Dharmahusada Puncak Bukit Golf Voila Apartment Ritz Mansion Linden Tower Educity Apartment Jl. Ir. Soekarno Jl. Ir. Soekarno Jl. Raya Bukit Darmo Boulevard I Jl. Mayjen Sungkono Pakuwon Indah Jl. Ngagel 123 Jl. Kejawan Putih Mutiara No. 17 PT Tlatah Gema Anugrah Puncak Group Puncak Group Ciputra Group Pakuwon Group Consortium Kencana Group, PT Dian Istana and PT Avila Prima Pakuwon Group 2,014 1,250 1,250 216 450 360 3,600
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Wika Realty 3% Consortium Kencana Group, PT Dian Istana Ciputra and PT Avila Indah 2% 3%
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Demand
The trend of living in high-rise apartment buildings in Surabaya commenced in 2007, and in 2008, the market was flush with new apartments marking the era of apartment-living in the city of Surabaya. Over the last three years the influx of new apartment units has always been followed by good absorption rates. The apartment market has remained optimistic in line with the growing national economy and healthy business environment in Surabaya. Up to the end first half of 2013, the take-up rates of existing apartments in Surabaya reached 96.3 per cent, leaving only 543 units unsold. Significant demand was generated by new couples, students and investors looking for good returns and capital gain from the secondary market. Location wise, buyers have different perspectives when buying in East Surabaya verses West Surabaya. Investors favour apartments in the West as the leasing market is strong, particularly with the option of targeting expatriates who like to live and work close to the central business district, which is nearby. West Surabaya also provides facilities like golf courses which attract both the western and Japanese market, as well as embassies and international schools. In the interim, the profile of apartment buyers in East Surabaya is people from eastern Indonesia, such as Kalimantan, Makassar and Papua, whose buying motive is generally to provide accommodation for their children who study in Surabaya. Furthermore, they are considering establishing a second home-base for vacations or doing business in Surabaya. Apart from the two most preferred areas, South and Central Surabaya registered similarly high take-up rates of 97.0 and 91.7 per cent for completed projects. With a lack of new developments since The Square Apartment (completed in 2011), South Surabaya registered the highest take-up rate, while Central Surabaya still has about 9.0 per cent of its units available at Trillium Residence.
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For apartments under construction, the overall pre-sale rate registered at 57.6 per cent. West Surabaya recorded the highest pre-sale rate with 62.5 per cent. Some on-going projects located in West Surabaya have performed well, i.e. between 50.0 and 90.0 per cent. Ciputra World Surabaya is pursuing the construction of The Voila Apartment, while the Pakuwon Indah Superblock projects will develop The Ritz Mansion, The Orchid Mansion and Tanglin Mansion. Overall, apartments under construction
in East Surabaya registered a pre-sale rate of 56.6 per cent. Some large-scale projects that are still under construction include Gunawangsa MERR (2 towers), Educity Apartment (4 towers), and Puncak Kertajaya (Tower B). Most of these developments have recorded a presale rate of at least 50.0 per cent. South and North Surabaya are the two areas with no new apartment projects forecast for the next 2-3 years.
Asking Price
During the first half of 2013, the asking price for strata-title apartments in Surabaya ranged between IDR6.7 million and IDR35 million per sq m, while the average asking price across all apartment classes in Surabaya is IDR13.6 million per sq m. It should be noted that these figures are based on available units in the market. By area, Central Surabaya, which is the downtown area of Surabaya, captured the highest price. The average apartment price in Central Surabaya was recorded at IDR25 million per square metre, while the highest apartment price was IDR35 million per sq m. High land prices, which were triggered by the scarcity of land stock in the downtown area, bolstered the increase in apartment prices. As of June 2013, the only available and ready-to-occupy units were at Trillium Residences. The remaining ongoing projects like The Peak Residence and One Icon Residences, developed by Pakuwon Group, and Praxis, by Intiland, are still under construction. East and West Surabaya are experiencing a range of developments from apartments in the mid-low range pricing segment to luxury apartment. A significant number of apartments in the mid-range to luxury segments being developed by reputable large developers, while projects in the mid-low range pricing segment are generally developed by smaller developers. In East Surabaya, the price per square metre ranges between IDR6.7 million to IDR22 million per sq m. On average, apartment prices in East Surabaya are registered at IDR13.2 million per sq m. Similarly, West Surabaya registered a range of between IDR7.4 million and IDR25.4 million per sq m, with the overall average price recorded at IDR13.2 million per sq m. In South Surabaya, price disparity among developments is virtually non-existent because apartment projects are aiming at similar segments. There are only six apartment projects in South Surabaya, with De Papillio Tamansari still under construction during the reviewed period. Asking prices range from IDR11.0 million to IDR16.6 million per sq m.
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Supply
Until the end of June 2013, the supply of apartment units for lease in Surabaya, including serviced apartments and non-serviced apartments, was limited comprising only 3.8 per cent of the total apartment units available. There are eight apartment projects for lease in Surabaya with the majority being service apartments. The serviced apartments in Surabaya were largely attached to hotel developments, such as Novotel Suites, Sheraton Residence, Paragon Apartment, Somerset Residence, and JW Marriott Guesthouses. There is only one project in South Surabaya, Puncak Marina located in Jl. Margorejo Indah. This apartment has 30 non-serviced apartment units. Overall, the total supply of apartment for lease up to the first half of 2013 in Surabaya was 591 units. Based on area, there are four service apartment projects in West Surabaya including Graha Residen, Java Paragon Apartment, Somerset Residence and Puri Darmo. Graha Residen is the oldest development, established in 1989, and the only low-rise apartment in Surabaya. Paragon Apartment is part of the Java Paragon Hotel and Residences project, and is conveniently located near the international school and golf courses at Jl. Mayjen Sungkono. Somerset Surabaya Serviced Residence is located near toll road which have an easy access to industrial districts of Margomulyo, Gresik, and Pasuruan, while Puri Darmo Serviced Residence is located in Jl. Raya Kupang Baru and its bright colours dominate the roof-line in the area. South and Central Surabaya have, respectively, one and two apartments for lease. Puri Marina Apartment in South Surabaya is operating as non-service apartments. Meanwhile, two service apartments in Central Surabaya are both located at Jl. Embong Malang, comprising Sheraton Residence and JW Marriott Guesthouses. Only one serviced apartment project is located in East Surabaya. Novotel Suites is located in Jl. Ngagel, catering for both business guests and leisure travellers.
APARTMENT NAME
LOCATION
REGION
#uNITS
Graha Residen Java Paragon Residences Puri Darmo Service Residences Somerset Service Residence Puncak Marina Sheraton Residence JW Marriott Guesthouses Novotel Suites
Jl. Darmo Harapan Jl. Mayjen Sungkono Jl. Raya Kupang Baru Jl. Raya Kupang Indah Jl. Margorejo Indah Jl. Embong Malang Jl. Embong Malang Jl. Ngagel
West Surabaya West Surabaya West Surabaya South Surabaya South Surabaya Central Surabaya Central Surabaya East Surabaya
151 64 92 104 30 53 27 70
Demand
Because the majority of apartments for lease are serviced apartments, they are given more emphasis. Demand for serviced apartments was largely driven by long-term corporate tenants, particularly expatriates who work in Central Surabaya and beyond Surabaya itself. Corporate tenants from the banking and other service industries are mainly located in Central Surabaya, while corporate tenants in manufacturing industries opt for apartments close to the toll road because their work places are located in cities outside Surabaya, like Gresik and Sidoarjo. Korean, Japanese and Chinese tenants are the predominant expatriates in the area, followed by Americans and Australians. Overall, the occupancy rate of serviced apartments in Surabaya registered at 71.0 per cent. Apart from this, short term occupiers also help to maintain the current level of occupancy, particularly during the period reviewed.
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By area, the occupancy rate of service apartments in East Surabaya is recorded at 80.0 per cent, followed by Central Surabaya with 75.0 per cent, during the first half of 2013. Meanwhile, West Surabaya posted a 67.0 per cent occupancy rate. Going forward, the occupancy rates of serviced apartments will
potentially experience increasing competition from the newly-built strata-title apartments. The majority of serviced apartment constitute older developments, which could potentially lead to open leasing in the newly-built stratatitle market, since expatriates prefer newer units.
Rental Rates
Leased apartments in Surabaya generally uses rupiah denominations for leasing transactions. Based on our survey, the average rental rate ranges from IDR85,469 to IDR248,929/sq m/ month (or US$8.75 to US$25.48/sq m/month). For luxury serviced apartments managed by five star international hotel brands, rental rates were recorded at between IDR138,350 and IDR272,222/sq m/month (or US$14.16 and US$27.87/sq m/month. Meanwhile, the rental rate for serviced apartments which are locally operated, including Puri Darmo Service Apartment and Graha Residen, ranges between IDR89,362 and IDR135,556/sq m/month (or US$9.15 to US$13.88/sq m/month.
Based on type, the monthly rental rate for onebedroom and two-bedroom serviced apartments in Surabaya registered at IDR17.38 million to IDR18.38 million (or US$1,780 to US$1,882) per
unit. A three-bedroom serviced apartment is considerably higher at an average of IDR23.56 million (US$2,412) per unit.
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Retail Sector
Supply
EXISTING
Retail space in Surabaya grew at a fast pace in early 2000. The number of retail spaces grew significantly from 2002 to 2011 when an additional 667,387 sq m of retail space entered the Surabaya market. The highest influx occurred in 2006 and 2008. In 2006, the retail market in Surabaya saw 141,600 sq m of new retail space while in 2008, the market witnessed
RETAIL CuMuLATIvE SuPPLy
1,400,000 1,200,000 1,000,000 sq m 800,000 600,000 400,000 200,000 0 2000 2002 2011 2013YTD 2014F 2016F 2004 2006 2008 2001 2005 2009 2003 2007 2010 2012 2013F 2015F
the greater amount of 191,846 sq m (the highest annual supply in Surabaya retail history). Since then, retail space in Surabaya only grew by 50,000 sq m until 2011. During 2012 and up to the middle of 2013, there was no new retail space in Surabaya and this will likely continue up to 2014.
Existing Supply
Annual Supply
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Retail projects are mainly located in downtown Surabaya and this is reflected in the chart below. Central Surabaya leads with 33 % of the total 957,088 sq m of total cumulative supply up to 1H 2013. Of the overall supply in Central Surabaya, Tunjungan Plaza is the main contributor of retail space. Since opening in 1986, Tunjungan Plaza has been expanding.
Besides Tunjungan Plaza, Grand City and ITC Mega Grosir Surabaya are also located in Central Surabaya, making the total retail supply in Central Surabaya higher than in other areas. South Surabaya is the second highest area with retail space. In 2011, the mall at Ciputra World was the latest retail center to open in South Surabaya.
The supply of retail space in Surabaya is still dominated by retail for lease (about 588,521 sq m or 61% of the total supply). This is contributed by 22 retail centers that have been operating in Surabaya since 1986. On the strata-title front, since the opening of Pasar Atom from 1976 to 1H 2013, there are only a total of 368,567 sq m of strata-titled
retail space which is contributed by 14 retail centers. The highest annual supply historically was recorded in 2008 when there was 90,000 sq m of new strata-titled retail space in operation. One of the biggest strata-titled centers was CITO (City of Tomorrow), contributing more than 70,000 sq m; it is the biggest strata-titled center in Surabaya.
For Lease
For Strata-Title
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SHOPPING CENTRES NAME Pasar Atum Tunjungan Plaza I Surabaya Plaza Tunjungan Center Surabaya Mal (Hi Tech Mall) Tunjungan Plaza II Jembatan Merah Plaza 1 Galaxy Mal Tunjungan Plaza III Tunjungan Plaza IV Plaza Marina Pakuwon Supermal Indah Pakuwon Trade Center Maspion Square Golden City Mall Darmo Trade Centre Galaxy Mal II (extention) BG (Bubutan Golden Junction) ITC Mega Grosir Surabaya Royal Plaza Pusat Grosir Wonokromo Pasar Atum Mall Jembatan Merah Plaza 2 Pusat Grosir Surabaya Tunjungan Electronic Centre Kapas Krampung Plaza Surabaya Town Square (Sutos) Kapas Krampung Trade Center City of Tomorrow Central Point Shopping Mall Buthan Trade Mall LenMarc Shopping Paradise Grand City Mall East Cost Center Ciputra World Mall
LOCATION Jl. Bunguran Jl. Basuki Rahmat Jl. Pemuda Jl. Tunjungan Jl. Kusuma Bangsa Jl. Basuki Rahmat Jl. Kasuari Jl. Dharmahusada Indah Timur Jl. Basuki Rahmat Jl. Basukit Rahmat Jl. Margorejo Indah Raya Jl. Bukit Darmo Jl. Bukit Darmo Jl. A. Yani Jl. Abdul Wahab Siamin Jl. RA Kartini Jl. Dharmahusada Indah Timur Jl. Bubutan Jl. Gembong Jl. A. Yani Jl. Raya Wonokromo Jl. Bunguran Jl. Kasuari Jl. Dupak Jl. Tunjungan Jl. Kapas Krampung Jl. Pepaya Jl. Kapas Krampung Jl. A. Yani Jl. Ratna, Ngagel Jl. Bubutan (ex Mardi Santoso Hospital) Jl. Bukit Darmo Boulevard Jl. Gubeng Pojok Jl. Kejawan Putih Mutiara, Pakuwon City Jl. Mayjen Sungkono
REGION North Central Central Central North Central North East Central Central South West West South South South East Central Central South South North North Central Central East West East South South Central West Central East South
DEvELOPER NAME PT Senopati Perkasa PT Pakuwon Jati PT Bayu Waringin Lestari PT Lamicitra Nusantara Tbk PT Sasana Boga PT Pakuwon Jati PT Lamicitra Nusantara Tbk PT Alam Galaxy (Sinar Galaxy Group) PT Pakuwon Jati PT Pakuwon Jati PT Tridjaja Kartika PT Pakuwon Jati PT Pakuwon Jati PT Maspion Tbk PT Pakis Mega Indah PT Arwinto Intan Wijaya PT Alam Galaxy (Sinar Galaxy Group) PT Sentral Supel Perkasa PT Citraagung Tirta Jati PT Dwijaya Manunggal PT Duta Pertiwi PT Senopati Perkasa PT Lamicitra Nusantara Tbk PT Lamicitra Nusantara Tbk PT Lamicitra Nusantara Tbk PT Gitanusa Sarana Niaga PT Graha Megaria Raya PT Gitanusa Sarana Niaga PT Surya Mitra Jaya (Lippo) PT Waringin Group PT Bubutan Indah Megah PT Adhibaladika Agung PT Hardaya Widya Graha PT Pakuwon Jati PT Ciputra Surya Tbk
MARKETING SCHEME Strata-title For Lease For Lease For Lease For Lease For Lease Strata-title For Lease For Lease For Lease For Lease For Lease Strata-title For Lease For Lease Strata-title For Lease Strata-title Strata-title For Lease Strata-title For Lease Strata-title Strata-title Strata-title Strata-title For Lease Strata-title Strata-title For Lease Strata-title For Lease For Lease For Lease For Lease
Colliers International Indonesia - Research
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FuTuRE
Ciputra World Surabaya was the latest mall and opened in 2011; since then and until 2014, there will be no new retail space. Only in 2015 and 2016 will a new supply of retail space appear, including both new retail centers and the expansion of existing projects. Over the next three years, Surabaya will see additional new retail space of 261,750 sq m. Looking at the composition of retail distribution in the future, Central Surabaya remains the prime retail location. South Surabaya will also continue to be a preferred retail location. It is interesting to note that East Surabaya will have the largest retail space from the planned Galaxy Mall extension.
SHOPPING CENTRES NAME 2015 Mall @Praxis Superblock 2016 Marvell City Mall @A. Yani Ciputra World 2 Pasar Atum Mall 2 Maspion Square 2 One Galaxy Mall Puncak CBD Jajar
LOCATION
REGION
NLA (Sq M)
MARKETING SCHEME
Central
Jl. Raya Ngagel Jl. A. Yani Jl. Mayjen Sungkono Jl. Bunguran Jl. A. Yani Jl. Dharmahusada Indah Timur Jl. Jajar Tunggal
15,000 For Lease 30,000 For Lease 34,000 For Lease 40,000 For Lease 30,000 For Lease 60,000 For Lease 30,000 For Lease
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country. Certain malls have shown impressive performance due to the location, appropriate concept and always being updated on retail trends. In fact, there are some operating malls with lackluster performance. They may have committed tenants who are not open, or in some cases, many tenants open but there is low shopper traffic. Not only in Jakarta, Mitra Adi Perkasa (MAP) Indonesia-based retail companies engaged in the trading of clothing, shoes, accessories, bags and sports equipment have been quite dominant in Surabaya. One of the brands, Zara, will occupy around 2,500 sq m in Galaxy Mall. One upcoming extended mall in the west has secured Debenhams as their anchor. Other retail companies like Kawan Lama are also actively expanding into the Surabaya retail market as well as ACE Hardware and Informa.
Grand Palace Cahaya Department Store Ramayana Metro Centro SOGO Matahari 0 1 2 3 4 5 6 7
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Lotte Mart
Hy permarket
Giant
Carrefour
Hypermart
an average of IDR506,749/sq m/month. The high rents in Central are at two retail centers, namely Tunjungan Plaza and Grand City. Meanwhile, the lowest asking rental rate of IDR269,983/sq m/month are found in East Surabaya at two new relatively new shopping centers located further east of the city. However, the latest figures do not reflect the overall market in the east because one prominent and established shopping center, Galaxy Mall, achieved a high rent by targeting the medium to upscale segment.
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Rental Rates
Service Charges
Colliers International Indonesia - Research
The service charges of shopping centers in Surabaya have been relatively flat. Currently, the average service charge is IDR66,556/sq m/ month. Despite increasing basic electricity
tariffs in early 2013, there has been no significant impact on the overall operational costs and only brought a minor increase of 1.8% over those at the end of 2012.
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Hotel Sector
The characteristics of business hotels in Surabaya are similar to those in Jakarta. The hotel market is very much underpinned by local
guests, particularly those who come as corporate guests from either private corporations or the government.
Supply
As of 1H 2013 there are 39 star-rated hotels providing a total of 6,619 rooms. The 3-star
COMPOSITION OF STAR-RATED HOTELS By NuMBER OF HOTELS By NuMBER OF ROOMS
hotel category dominates in terms of the number of hotels and number of rooms.
5-star 16%
5-star 28%
3-star 38%
4-star 29%
3-star 55%
4-star 34%
For the first six months in 2013, two hotels had soft openings. PT Sahid International Hotel Management and PT Karya Gunawangsa operate the new 3-star Hotel Sahid Gunawangsa,
which has 170 rooms and is located at Jalan Menur Pumpungan 62, Manyar. Another hotel operates during that period was the 4-star Grand Darmo Suite, providing 200 rooms.
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3-star
4-star
5-star
Colliers International Indonesia - Research
Until 2007, the growth in the number of hotel rooms in Surabaya had been sluggish and only in 2008 did the market begin to see the number of additional rooms grow modestly until 2011. NEW HOTEL SuPPLy PIPELINE
From 2012 to 2015, the number of hotel rooms will increase substantially. From 2013 to 2015, there will be 20 star-rated hotels providing 4,251 rooms.
HOTEL NAME
LOCATION
GRADE
NO. OF ROOMS
STATuS
2013
Alana Quest Swiss-Belinn Manyar Santika Premier Swiss-Belhotel Wahana Ketintang Ronggolawe Manyar Gubeng Darmo Basuki Rahmat 3-star 3-star 3-star 4-star 4-star 4-star 162 Under Construction 135 Under Construction 143 Under Construction 96 Under Construction 232 Under Construction 220 Under Construction
2014
Harris Ibis Citadines Toma Casarita Swiss-Belhotel Rich Palace Aryaduta Double Tree Mayjen Sungkono Basuki Rahmat Ngagel Jaksa Agung Suprapto Margorejo Mayjen Sungkono HR Muhammad Jend. A Yani Basuki Rahmat 3-star 3-star 3-star 3-star 4-star 4-star 4-star 5-star 5-star 250 Under Construction 180 Under Construction 288 Under Construction 125 Under Construction 200 Under Construction 220 Under Construction 195 Under Construction 245 Under Construction 198 Under Construction
2015
Grandhika Solaris Swiss-Belinn Grand Clarion Ngagel Bagong Ginayan Tunjungan Raya Juanda 3-star 3-star 3-star 4-star 150 In Planning 180 In Planning 187 In Planning 555 In Planning
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The number of hotels in Surabaya over the next three years will be high and quite a few hoteliers feel that the number of new hotels should be controlled. Apart from the above list of new hotels, there are some new hotel operators in the stage of applying for a development permit. Most likely, in one or two years, the number of hotel permits in Surabaya will be limited to maintain healthy competition among hotels and to help promote the development of the cities surrounding Surabaya in order to lessen the
urbanisation of Surabaya. Hotel development continues to be an attractive property investment in Surabaya for several reasons. The invention of new energy sources in several places in East Java has drawn investors and created demand for hotels. In addition, Surabaya is relatively safe with less upheaval from students or other demonstration activities.
North Surabaya 5%
West Surabaya 3%
West Surabaya 5%
Demand
Since 2007, the number of foreign visitors to Surabaya through Juanda Airport has increased by 7% annually. This year, the government of Surabaya City set a target of a 10% increase or 218,000 people who will come to Surabaya through Juanda Airport.
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Domestic visitors, which are the main driver for hotel occupancy in Surabaya, increased in number every year. The period from 2007 to 2008 was a slow period for incoming domestic tourists; however, with the beginning of operations of Juanda Airport as an international
airport in 2009, the number of domestic visitors to Surabaya jumped, by 140%. This continued until 2012 with an annual growth rate of around 8%. This year, the head of the Surabaya Tourism Agency set a target of 10 million domestic visitors coming to the city.
The domination of domestic guests is also reflected in the guest profile. From 2007 to 2012, the ratio of domestic versus foreign guests was 85 : 15. In terms of regions, Central Surabaya is preferred the location compared to West Surabaya because of its proximity to commercial
and entertainment spots. Even private corporations would consider hotel locations within the catchment of shopping facilities. Meanwhile, South Surabaya is also a potential location for hotels because of its proximity to the airport.
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Performance
AvERAGE OCCuPANCy RATES (AOR)
The occupancy level of all starred hotels in Surabaya reached 66% in 2012, which is a decline of 4% compared to the figure for 2011. The drop in occupancy level was mainly due to the influx of new hotels during the period. During the first half of 2013, a number of MICE events were held in Surabaya, among them Second Senior Officials Meeting (SOM 2) for APEC members, meetings facilitated by private corporations and the government with offices in Surabaya or other cities outside of Surabaya. This helps maintain the occupancy levels for 3-, 4- and 5-star hotels at 61 to 69%.
From 2007 to 2012, the average length of stay of foreign guests was 2.48 days, while that of
2011
2012
2013 YTD
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: 140 : 40 : 20 : 195 : 85
Over
World Trade Centre 10th & 14th floors Jalan Jenderal Sudirman Kav. 29 - 31 Jakarta 12920 Indonesia
TEL 62 21 521 1400 FAX 62 21 521 1411
Michael Broomell Managing Director World Trade Centre 10th & 14th floors Jalan Jenderal Sudirman Kav. 29 - 31 Jakarta 12920 Indonesia TEL 62 21 521 1400 ext 131 FAX 62 21 521 1411 Ferry Salanto Associate Director, Research World Trade Centre 10th & 14th floors Jalan Jenderal Sudirman Kav. 29 - 31 Jakarta 12920 Indonesia
TEL 62 21 521 1400 ext 134 FAX 62 21 521 1411
Email: [email protected]
Copyright 2012 Colliers International The information contained herein has been obtained from sources deemed reliable. While every reasonable effort has bee made to ensure its accuracy, we cannot guarantee it. No responsibility is assumed for any inaccuracies. Readers are encouraged to consult their professional advisors prior to acting on any of the material contained in this report.
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