13 Internet Marketing Trends

13 Internet Marketing Trends 1. Design Matters Design matters, because design sells.
Just look at the success of Apple, Pinterest, Desk.com orNike. All four websites are stunning, and thats no coincidence. Apple is the most valuable company of all time. t actually carries very few products, though. ts the design that powers Apples value. Nike is a shoe and apparel company, yet pays !ust as much attention to the design of its website, videos and ads as much as to anything else. "ocus on great design for all of your internet marketing in #$%&. 2. Marketing Goes Visual 'imilarly, communication through visual means is hot, and only getting hotter. (hether the e)plosion in infographics, or the dramatic rise in the popularity of Pinterest, or the redesigns of "acebook, *inked n and +witter, we are going through a visual revolution. 'tart figuring out how to make more of your marketing visual in #$%&. 3. Parallax Design Paralla) website design incorporates special scrolling techni,ues whereby background images on the screen move slower than foreground images, creating an illusion of depth on the screen. -ou can see e)amples at the following websites. /olkswagon 0eetle and Activate 1be sure to scroll down the page23. f you are planning a website redesign in #$%&, consider incorporating elements of paralla) design. 4. Mobile Mobile Mobile (ordwide, there are over 4 billion mobile users and %.% billion smartphone subscribers specifically. +he iPad was the fastest growing technology product 5/562 (ow, if you need further convincing that you should start planning how to connect with your audience via mobile channels for your business, youre nuts2 5. Video Video Video 7ore than 8 billion online videos are watched every day. 'i)ty9eight percent of video watchers share video links. 'o its clear your audience likes video. :n top of this, consider that after ;# hours, a typical person can retain about %$< of te)t that theyve read, =4< of an image theyve seen, or >4< of a video they
watched. +hink that video might be helpful with communicating your message to your audience? Just a bit, huh?2? 6. Cloud !ased Tools +o be uber9efficient with your internet marketing efforts, you should be using cloud9based tools. "or email marketing, you might be using 7ail@himp. "or '5:, you might be using '5:moA. "or landing page testing, you might be using Bnbounce. "or heat map analysis, you might be using@raAy5gg. "or website analysis, you might be using 0oost'uite. @heck out all the unbelievably useful options available to you. ". T#e Multi $%reen &orld (ith C=< of mobile internet users actually using their devices while watching +/, and with more than %$,>$% +weets P56 '5@:ND being issued as +/ viewers watched Adele win 6ecord of the -ear at +he Drammys, its clear that we all live in a multi9screen world. 7ake sure that your internet marketing accounts for not !ust desktops, but A** screens. '. $o%ial Media Gets $(arter "acebook has more than % billion users, and +witter has more than 4$$ million. 'ocial media is an opportunity for your business, but its been difficult for many businesses to make sense of it all and to gain solid business value out of it. (ith a growing number of marketing platforms such as(ildfire by Doogle and 'hort'tack, and with more granular social media analytics as provided by tools such as 'prout'ocial, "ollowerwonk and Page*ever, e)tracting clear meaning from your social marketing will get easier over time. ). *etargeting Goes Mainstrea( 6etargeting is a means of placing your advertisements in front of your audience after they have left your website without converting. (hat many marketers fail to realiAe is that retargeting is one of the most effective internet marketing techni,ues available. f you are already investing in your site and your marketing campaigns for more site traffic, then it typically pays big dividends to remind the people who left your website without a conversion of your value in solving their needs. -our options for retargeting include Doogle 6emarketing, Ad6oll, 6etargeter and also 0iAo 1for e)ceptional 0#0 retargeting3.
1+. ,(ail *e(arketing n lead generation campaigns or retailer email marketing, there are always going to be occurrences of form or cart abandonment. Eowever, its a waste to !ust let the prospect go without reaching out and finding out if you might indeed offer e)actly what they want or need. After the abandonment of a registration form or online shopping cart, through email remarketing you can send out an automated email to give your brand another chance at winning the heart and mind of the prospect. According to 'ee(hy, #=< of those who abandoned an online shopping cart will return to complete the purchase in the case they receive a remarketing email. 11. $ear%#- $o%ial . P* Collide :rganic search has been incorporating social signals for some time, and the integration of search and social has accelerated with the introduction of DoogleF and the Doogle Gnowledge Draph. (ith Doogles Panda and Penguin search algorithm updates, its become e)tremely clear that ,uality and value matter. +hat means high ,uality content, combined with sincere, transparent social marketing, combined with targeted P6 is going to be a triad thats hard to beat. 12. /ttribution Measure(ent f you run multiple forms of internet marketing, such as paid search, '5:, email marketing, display advertising, and retargeting, then it can be difficult to assess the value of each piece of your marketing puAAle. f someone encounters your brand five times in a given week through the different marketing vehicles, whos to say how much credit to give to each of the different pieces. +hats where attribution measurement services come in, whether Doogle, @lear'aleing or/isual H. 13. T#e 0is1ani% Market Eispanics are the fastest9growing segment of the B' population. And as they represent appro)imately #4< of new births, e)pect them to have an impact on your future business. 6esearch points to Eispanics spending more time online than non9Eispanics and being more active online than non9Eispanics. f you have been ignoring the Eispanic market, perhaps #$%& is the time to start providing the market with the attention and customiAation that it deserves.

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13 Internet Marketing Trends 1. Design Matters Design matters, because design sells.

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