Rockfeller
Rockfeller
Rockfeller
Dehradun
COLLEGE OF LEGAL STUDIES
John D. Rockefeller (1839-1937), founder of the Standard Oil Company, became one of the worlds wealthiest men and a major philanthropist. Born into modest circumstances in upstate New York, he entered the then-fledgling oil business in 1863 by investing in a Cleveland, Ohio, refinery. In 1870, he established Standard Oil, which by the early 1880s controlled some 90 percent of U.S. refineries and pipelines. Critics accused Rockefeller of engaging in unethical practices, such as predatory pricing and colluding with railroads to eliminate his competitors, in order to gain a monopoly in the industry. In 1911, the U.S. Supreme Court found Standard Oil in violation of anti-trust laws and ordered it to dissolve. During his life Rockefeller donated more than $500 million to various philanthropic causes.
http://www.history.com/topics/john-d-rockefeller
The Standard Oil Trust was controlled by a small group of families. Rockefeller stated in 1910: "I think it is true that the Pratt family, the Payne-Whitney family (which were one, as all the stock came from Colonel Payne), the Harkness-Flagler family (which came into the Company together) and the Rockefeller family controlled a majority of the stock during all the history of the Company up to the present time". These families reinvested most of the dividends in other industries, especially railroads. They also invested heavily in the gas and the electric lighting business (including the giant Consolidated Gas Company of New York City). They made large purchases of stock in US Steel, Amalgamated Copper, and even Corn Products Refining Company. Standard Oil's production increased so rapidly it soon exceeded US demand and the company began viewing export markets. In the 1890s, Standard Oil began marketing kerosene to China's large population of close to 400 million as lamp fuel. For its Chinese trademark and brand Standard Oil adopted the name Mei Foo, translating roughly as beautiful and trustworthy or beautiful confidence. Mei Foo also became the name of the tin lamp that Standard Oil produced and gave away or sold cheaply to Chinese farmers, encouraging them to switch from vegetable oil to kerosene. Response was positive, sales boomed and China became Standard Oil's largest market in Asia. Prior to Pearl Harbor, Stanvac was the largest single US investment in SE Asia.
MONOPOLY CHARGES AND ANTI-TRUST LITIGATION (STANDARD OIL CO. OF NEW JERSEY V. UNITED STATES)
By 1890, Standard Oil controlled 88% of the refined oil flows in the United States. The state of Ohio successfully sued Standard, compelling the dissolution of the trust in 1892. But Standard simply separated Standard Oil of Ohio and kept control of it. Eventually, the state of New Jersey changed its incorporation laws to allow a company to hold shares in other companies in any state. So, in 1899, the Standard Oil Trust, based at 26 Broadway in New York, was legally reborn as a holding company, the Standard Oil Company of New Jersey (SOCNJ), which held stock in 41 other companies, which controlled other companies, which in turn controlled yet other companies. This conglomerate was seen by the public as all-pervasive, controlled by a select group of directors, and completely unaccountable. In 1904, Standard controlled 91% of production and 85% of final sales. Most of its output was kerosene, of which 55% was exported around the world. After 1900 it did not try to force competitors out of business by underpricing them. The federal Commissioner of Corporations studied Standard's operations from the period of 1904 to 1906 and concluded that "beyond question... the dominant position of the Standard Oil Company in the refining industry was due to unfair practicesto abuse of the control of pipe-lines, to railroad discriminations, and to unfair methods of competition in the sale of the refined petroleum products". Due to competition from other firms, their market share had gradually eroded to 70% by 1906 which was the year when the antitrust case was filed against Standard, and down to 64% by 1911 when Standard was ordered broken up and at least 147 refining companies were competing with
Standard including Gulf, Texaco, and Shell. It did not try to monopolize the exploration and pumping of oil (its share in 1911 was 11%). In 1909, the US Department of Justice sued Standard under federal anti-trust law, the Sherman Antitrust Act of 1890, for sustaining a monopoly and restraining interstate commerce by: "Rebates, preferences, and other discriminatory practices in favor of the combination by railroad companies; restraint and monopolization by control of pipe lines, and unfair practices against competing pipe lines; contracts with competitors in restraint of trade; unfair methods of competition, such as local price cutting at the points where necessary to suppress competition; [and] espionage of the business of competitors, the operation of bogus independent companies, and payment of rebates on oil, with the like intent." The lawsuit argued that Standard's monopolistic practices had taken place over the preceding four years: "The general result of the investigation has been to disclose the existence of numerous and flagrant discriminations by the railroads in behalf of the Standard Oil Company and its affiliated corporations. With comparatively few exceptions, mainly of other large concerns in California, the Standard has been the sole beneficiary of such discriminations. In almost every section of the country that company has been found to enjoy some unfair advantages over its competitors, and some of these discriminations affect enormous areas." The government identified four illegal patterns: 1) secret and semi-secret railroad rates; (2) discriminations in the open arrangement of rates; (3) discriminations in classification and rules of shipment; (4) discriminations in the treatment of private tank cars. The government alleged: "Almost everywhere the rates from the shipping points used exclusively, or almost exclusively, by the Standard are relatively lower than the rates from the shipping points of its competitors. Rates have been made low to let the Standard into markets, or they have been made high to keep its competitors out of markets. Trifling differences in distances are made an excuse for large differences in rates favorable to the Standard Oil Company, while large differences in distances are ignored where they are against the Standard. Sometimes connecting roads prorate on oil that is, make through rates which are lower than the combination of local rates; sometimes they refuse to prorate; but in either case the result of their policy is to favor the Standard Oil Company. Different methods are used in different places and under different conditions, but the net result is that from Maine to California the general arrangement of open rates on petroleum oil is such as to give the Standard an unreasonable advantage over its competitors" The government said that Standard raised prices to its monopolistic customers but lowered them to hurt competitors, often disguising its illegal actions by using bogus supposedly independent companies it controlled. "The evidence is, in fact, absolutely conclusive that the Standard Oil Company charges altogether excessive prices where it meets no competition, and particularly where there is little likelihood of competitors entering the field, and that, on the other hand, where competition is active, it frequently cuts prices to a point which leaves even the Standard little or no profit, and
which more often leaves no profit to the competitor, whose costs are ordinarily somewhat higher." On May 15, 1911, the US Supreme Court upheld the lower court judgment and declared the Standard Oil group to be an "unreasonable" monopoly under the Sherman Antitrust Act, Section II. It ordered Standard to break up into 90 independent companies with different boards of directors, the biggest two of the companies were Standard Oil of New Jersey (which became Exxon) and Standard Oil of New York (which became Mobil). Standard's president, John D. Rockefeller, had long since retired from any management role. But, as he owned a quarter of the shares of the resultant companies, and those share values mostly doubled, he emerged from the dissolution as the richest man in the world. The dissolution had actually propelled Rockefeller's personal wealth.
BREAKUP
By 1911, with public outcry at a climax, the Supreme Court of the United States ruled, in Standard Oil Co. of New Jersey v. United States, that Standard Oil must be dissolved under the Sherman Antitrust Act and split into 33 companies. Two of these companies were Jersey Standard ("Standard Oil Company of New Jersey"), which eventually became Exxon, and Socony ("Standard Oil Company of New York"), which eventually became Mobil. Over the next few decades, both companies grew significantly. Jersey Standard, led by Walter C. Teagle, became the largest oil producer in the world. It acquired a 50 percent share in Humble Oil & Refining Co., a Texas oil producer. Socony purchased a 45 percent interest in Magnolia Petroleum Co., a major refiner, marketer and pipeline transporter. In 1931, Socony merged with Vacuum Oil Company, an industry pioneer dating back to 1866, and a growing Standard Oil spin-off in its own right. In the Asia-Pacific region, Jersey Standard had oil production and refineries in Indonesia but no marketing network. Socony-Vacuum had Asian marketing outlets supplied remotely from California. In 1933, Jersey Standard and Socony-Vacuum merged their interests in the region into a 5050 joint venture. Standard-Vacuum Oil Co., or "Stanvac", operated in 50 countries, from East Africa to New Zealand, before it was dissolved in 1962. Other Standard Oil breakup companies include "Standard Oil of Ohio" which became SOHIO, "Standard Oil of Indiana" which became Amoco after other mergers and a name change in the 1980s, "Standard Oil of California" became the Chevron Corporation. The U.S. Supreme Court ruled in 1911 that antitrust law required Standard Oil to be broken into smaller, independent companies. Among the "baby Standards" that still exist areExxonMobil and Chevron. Some have speculated that if not for that court ruling, Standard Oil could have possibly been worth more than $1 trillion today. Whether the breakup of Standard Oil was beneficial is a matter of some controversy. Some economists believe that Standard Oil was not a monopoly, and also argue that the intense free market competition resulted in cheaper oil prices and more diverse petroleum products; in 1890, Rep. William Mason, arguing in favor of the Sherman Antitrust Act, said: "trusts have made products cheaper, have reduced prices; but if
the price of oil, for instance, were reduced to one cent a barrel, it would not right the wrong done to people of this country by the trustswhich have destroyed legitimate competition and driven honest men from legitimate business enterprise". The Sherman Antitrust Act prohibits the restraint of trade. Defenders of Standard Oil insist that the company did not restrain trade; they were simply superior competitors. The federal courts ruled otherwise. Some economic historians have observed that Standard Oil was in the process of losing its monopoly at the time of its breakup in 1911. Although Standard had 90% of American refining capacity in 1880, by 1911 that had shrunk to between 60 and 65%, due to the expansion in capacity by competitors. Numerous regional competitors (such as Pure Oilin the East, Texaco and Gulf Oil in the Gulf Coast, Cities Service and Sun in the Midcontinent, Union in California, and Shell overseas) had organized themselves into competitive vertically integrated oil companies, the industry structure pioneered years earlier by Standard itself. In addition, demand for petroleum products was increasing more rapidly than the ability of Standard to expand. The result was that although in 1911 Standard still controlled most production in the older US regions of the Appalachian Basin (78% share, down from 92% in 1880), Lima-Indiana (90%, down from 95% in 1906), and the Illinois Basin (83%, down from 100% in 1906), its share was much lower in the rapidly expanding new regions that would dominate US oil production in the 20th century. In 1911 Standard controlled only 44% of production in the Midcontinent, 29% in California, and 10% on the Gulf Coast. Some analysts argue that the breakup was beneficial to consumers in the long run, and no one has ever proposed that Standard Oil be reassembled in pre-1911 form. ExxonMobil, however, does represent a substantial part of the original company2.
SUCCESSOR COMPANIES
The successor companies from Standard Oil's breakup form the core of today's US oil industry. (Several of these companies were considered among the Seven Sisters who dominated the industry worldwide for much of the 20th century.) They include: Standard Oil of New Jersey (SONJ) - or Esso (S.O.) renamed Exxon, now part of ExxonMobil. Standard Trust companies Carter Oil, Imperial Oil (Canada), and Standard of Louisiana were kept as part of Standard Oil of New Jersey after the breakup. Standard Oil of New York or Socony, merged with Vacuum renamed Mobil, now part of ExxonMobil. Standard Oil of California or Socal renamed Chevron, became ChevronTexaco, but returned to Chevron. Standard Oil of Indiana - or Stanolind, renamed Amoco (American Oil Co.) now part of BP. Standard's Atlantic and the independent company Richfield merged to form Atlantic Richfield or ARCO, recently part of BP but has since been sold to a Japanese company. Atlantic operations were spun off and bought by Sunoco.
2
http://www.pbs.org/wgbh/americanexperience/features/general-article/rockefellers-trial/
Standard Oil of Kentucky or Kyso was acquired by Standard Oil of California currently Chevron. Standard Oil of Ohio or Sohio, acquired by BP in 1987. The Ohio Oil Company or The Ohio, and marketed gasoline under the Marathon name. The company is now known as Marathon Petroleum, and was often a rival with the instate Standard spinoff, Sohio. Other Standard Oil spin-offs: Standard Oil of Iowa pre-1911 became Standard Oil of California. Standard Oil of Minnesota pre-1911 bought by Standard Oil of Indiana. Standard Oil of Illinois - pre-1911 - bought by Standard Oil of Indiana. Standard Oil of Kansas refining only, eventually bought by Indiana Standard. Standard Oil of Missouri pre-1911 dissolved. Standard Oil of Louisiana always owned by Standard Oil of New Jersey (now ExxonMobil). Standard Oil of Brazil always owned by Standard Oil of New Jersey (now ExxonMobil). Other companies divested in the 1911 breakup: Anglo-American Oil Co. acquired by Jersey Standard in 1930, now Esso UK. Buckeye Pipe Line Co. Borne-Scrymser Co. (chemicals) Chesebrough Manufacturing (acquired by Unilever) Colonial Oil. Crescent Pipeline Co. Cumberland Pipe Line Co. Eureka Pipe Line Co. Galena-Signal Oil Co. Indiana Pipe Line Co. National Transit Co. New York Transit Co. Northern Pipe Line Co. Prairie Oil & Gas. Solar Refining. Southern Pipe Line Co. South Penn Oil Co. eventually became Pennzoil, now part of Shell. Southwest Pennsylvania Pipe Line Co. Swan and Finch. Union Tank Lines. Washington Oil Co. Waters-Pierce.
Note: Standard Oil of Colorado was not a successor company; the name was used to capitalize on the Standard Oil brand in the 1930s. Standard Oil of Connecticut is a fuel oil marketer not related to the Rockefeller companies.
Today, the Federal Trade Commissions (FTCs) Bureau of Competition and the Department of Justices Antitrust Division enforce these three core federal antitrust laws. The agencies talk to each other before opening any investigation to decide who will investigate the facts and work on any case that might be brought. But each agency has developed expertise in certain industries. Every state has antitrust laws, too; they are enforced by each states attorney general. Theres an office in your state capitol that helps consumers or businesses who might be hurt when businesses dont compete fairly. Antitrust laws were not put in place to protect competing businesses from aggressive competition. Competition is tough, and sometimes businesses fail.
Thats the way it is in competitive markets, and consumers benefit from the rough and tumble competition among sellers3. In April 2012, the Justice Department filed an antitrust lawsuit against Apple and a group of book publishers, saying they colluded to fix e-book prices. Their plan was created in large part because they feared Amazon, which was selling e-books at below cost, was gaining monopolistic control of the market. Several of the publishers have agreed to settle the case. The case has raised questions over what constitutes competition and whether the anticompetitive practices of Apple and the book publishers could be justified to ensure that Amazon would have competition. Scott Turow, president of the Authors Guild, argued in a letter that the lawsuit was on the verge of killing real competition in order to save the appearance of competition. In a Times Op-Ed, Eduardo Porter argued that, Absent any collusion, Apples entry into the ebook market would be the kind of competitive challenge we should welcome in the digital world. However, as the piece also argues, price-fixing cannot be allowed and the scheme would cost consumers. More important, perhaps, this behavior could arrest the development of innovative platforms to sell digital goods on the Web.4
3 4
http://www.ftc.gov/bcp/edu/microsites/youarehere/pages/pdf/FTC-Competition_Antitrust-Laws.pdf http://learning.blogs.nytimes.com/2012/05/15/may-15-1911-supreme-court-orders-standard-oil-to-be-brokenup/?_r=0
In an open market economy, some enterprises may undermine the market by resorting to anticompetitive practices for short-term gains. These practices can completely nullify the benefits of competition. It is for this reason that, while countries across the globe are increasingly embracing market economy, they are also re-inforcing their economies through the enactment of competition law and setting up competition regulatory authority. In line with the international trend and to cope up with the changing realities India, consequently, enacted the Competition Act, 2002 (hereinafter referred to as "the Act"). Designed as an omnibus code to deal with matters relating to the existence and regulation of competition and monopolies, the Act is intended to supersede and replace the MRTP Act. It is procedure intensive and is structured in an uncomplicated manner that renders it more flexible and compliance-oriented. Though the Act is not exclusivist and operates in tandem with other laws, the provisions shall have effect notwithstanding anything inconsistent therewith contained in any other law.
The earlier legislation, considered draconian in the changed scenario, was based on size as a factor, while the new law is based on structure as a factor, aimed at bringing relief to the players in the market. The Act empowers CCI to impose penalty on delinquent enterprises, whereas in the MRTP Act there were no provisions regarding such enterprises MRTP Act could only pass "cease and desist" orders and did not have any other powers to prevent or punish while the new law contains punitive provisions. MRTP Act was applicable to Private and Public sector undertakings only, whereas, the new Act extends its reach to governmental departments engaged in business activities. As regards agreements, compulsory registration has been done away with. The most path-breaking chapter in the Act has been the emphasis on Competition Advocacy that was not at all contemplated by the MRTP Act.
OBJECTS TO BE ACHIEVED
I. II. III. IV. To check anti-competitive practices To prohibit abuse of dominance Regulation of combinations. To provide for the establishment of CCI, a quasi-judicial body to perform below mentioned duties: Prevent practices having adverse impact on competition Promote and sustain competition in the market Protect consumer interests at large Ensure freedom of trade carried on by other participants in the market Look into matters connected therewith or incidental thereto.
The act is comprehensive enough and meticulously carved out to meet the requirements of the new era of market economy, which has dawned upon the horizon of Indian economic system. It is in synchronization with other set of policies such as liberalized trade policy, relaxed FDI norms, FEMA, deregulation etc, that would ensure uniformity in overall competition policy. Its just a matter of time when the Act is made effective and CCI becomes functional, which would, in turn, help realize our aspiration to catch up with the global economy. However, the Act is truly reflective of changing economic milieu of our country and is well equipped to promote fair competition and take care of impinging market practices, facilitate domestic players vis--vis outsiders, safeguard the interests of consumers and thus, ensure vibrancy and stability in the Indian market.