PKL Rebrand: Visual Identity Guide
PKL Rebrand: Visual Identity Guide
PKL Rebrand: Visual Identity Guide
November 2008
Contents
Using these guidelines 01 Business stationery 20 Using these guidelines
Letterhead 21 These guidelines are intended to be used
The PKL logo 02
Follow on 22 by everyone who is employed by PKL
The PKL logo 03
Business Card 23 as a whole, and by advertising agencies,
PKL logo – Clear space 04 designers, printers, consultants and
With compliments slip 24
PKL logo – Colour versions 05 manufacturers who work on behalf of PKL.
DL envelopes 25
PKL logo – Minimum size 06 The PKL visual identity has been created
C5 envelopes 26
PKL logo – Incorrect usage 07 to reflect the fresh approach PKL takes
C4 envelopes 27 to recruitment.
The PKL strapline 08 To achieve this, consistent and reliable
Business templates 28
The PKL strapline 09 depiction of key brand elements is essential
Word template 29
The PKL strapline – Clear space 10 and therefore, as a representative of the
PowerPoint template 30
The PKL strapline – Colour versions 11 wider PKL marketing community, it is
Timesheet template 31 essential that you should comply with
The PKL strapline – Minimum size 12
Press release template 32 both the direction and the spirit of these
The PKL strapline – Logo relationship 13 guidelines at all times.
Fax header template 33
The PKL strapline – Incorrect usage 14
Email signature template 34 If you are unsure of the interpretation or
implementation of any element of these
Supporting graphics 15 HTML email template 35
guidelines, please call the PKL Marketing
Typefaces 16
Department on +61 2 9232 4980.
• Primary typeface 16
• Substitute typefaces 16
Colour palette 17
Photography 18
• Photography subject matter 18
• Photography styling 18
• Photography usage 18
• Incorrect usage of photography 19
1 PKL type
2 PKL icon
Logo versions
The logo only appears in a horizontal format. The logo
is never to appear in a vertical format.
File formats
The PKL logo is supplied as finished artwork in the
following file formats:
• Vector EPS
• Press ready TIF
• Screen ready JPG
• Internal ready PNG
4mm
Artwork is available for all versions of the PKL logo Do not redraw the logo. Do not alter or distort the logo Do not use the logo smaller than
from the PKL Marketing Department. If any situation in any way. the specified minimum size.
Do not add any other graphic Do not rearrange or alter the size Do not re-assign the
elements or intrude into the relationship between any of the element colours.
specified clear space. logo elements.
Do not use any colours other than Do not place the logo on busy, Do not use the logo at too low
the colours specified on page 17. non-contrasting backgrounds or a resolution for its production
non PKL coloured backgrounds. output. Where possible, use
vector eps formats.
• Vector EPS
• Press ready TIF
• Screen ready JPG
• Internal ready PNG
2mm
1 PKL strapline/logo – Colour, white background 1 PKL strapline/logo – Colour, white background 2 PKL strapline/logo – Black, white background
2 PKL strapline/logo – Black, white background
3 PKL strapline/logo – Colour, green background
4 PKL strapline/logo – Colour, black background
5 PKL strapline/logo – White on PKL colour or PKL image*
3 PKL strapline/logo – Colour, green background 4 PKL strapline/logo – Colour, black background
* Further information on these colours are available on page 17.
Artwork is available for all versions of the PKL strapline Do not alter or distort the Do not use colour combinations Do not use the PKL strapline
from the PKL Marketing Department. If any situation PKL strapline or retype using other than the colours shown smaller than the specified
another font. on page 13. minimum size.
arises regarding strapline usage that has not been
covered in this document contact the PKL Marketing
Department on +61 (0)2 9232 4980.
Do not add any other graphic Do not combine the PKL strapline Do not alter the wording of
elements or intrude into the with the PKL icon only. The the PKL strapline, even for
specified clear space. strapline must appear with the special events.
entire PKL logo.
Do not alter the relationship Do not place the PKL strapline on Do not use the PKL strapline
between the PKL strapline busy, non-contrasting backgrounds at too low a resolution for its
and PKL logo. or non PKL coloured backgrounds. production output. Where
possible, use vector eps formats.
• Brilliance
• Committed
• Energy
• Fresh
• Passion
• Savvy
• Sophisticated
Photography styling
Our photography is fresh and spontaneous, never
staged. It is always shot outside with bright natural
lighting and always printed in colour (as long as
reproduction allows).
Photography usage
Our photography is always to be used at a large scale
to give our collateral a strong clean look (see right).
It is never to be used small scale or implemented
into a collage. If a coloured panel is to be used with the
photography, match the photograph to a colour from the
PKL colour palette.
PKL photography usage example
Never use black and white Never apply colour effects to Never use staged, predictable
photography unless reproduction photography (i.e. sepia tone). or unnatural photography.
is restrictive (i.e. newsprint).
Never use photography without Never use photography where Never use illustrations.
people (i.e. product photography). people are not the main focus.
Never use deep etched photography. Never use photography that may Never use photography at a resolution
be deemed offensive. too low for its output method.
Print:
www.pkl.com.au
t (02) 9232 4980 f (02) 9232 5990
Sydney NSW 2000
Level 9, 25 Bligh Street
• 1pp
• 2 x Spot
Paper Stock:
• K.W.Doggetts Knight – Smooth White
• 120gsm
Variants:
• Sydney
• Melbourne
• Brisbane
Print:
• 1pp
• 2 x Spot
Paper Stock:
• K.W.Doggetts Knight – Smooth White
• 120gsm
• 2 x Spot – Side A
4 colour process – Side B
Level 9, 25 Bligh Street
Sydney NSW 2000
Paper Stock: t (02) 9232 4980 f (02) 9232 5990
• K.W.Doggetts Knight – Smooth White www.pkl.com.au
Specialists in Business Support
• 400gsm
• Sydney
• Melbourne
• Brisbane
Print:
• 1pp
• 2 x Spot
Paper Stock:
• K.W.Doggetts Knight – Smooth White
• 120gsm
Variants:
• Sydney
www.pkl.com.au
t (02) 9232 4980 f (02) 9232 5990
Sydney NSW 2000
Level 9, 25 Bligh Street
• Melbourne
• Brisbane
Print:
• 1pp
• 2 x Spot
Paper Stock:
• K.W.Doggetts Knight – Smooth White DL wallet,
Peel-n-seal, boxed in 500’s
Variants:
www.pkl.com.au
Sydney NSW 2000
Level 9, 25 Bligh Street
• Sydney
• Melbourne
• Brisbane
Print:
• 1pp
• 2 x Spot
Paper Stock:
www.pkl.com.au
Sydney NSW 2000
Level 9, 25 Bligh Street
• Closest paper stock matching K.W.Doggetts Knight
– White Smooth in a pre made C5 envelope
Variants:
• Sydney
• Melbourne
• Brisbane
Print:
• 1pp
• 2 x Spot
www.pkl.com.au
Sydney NSW 2000
Level 9, 25 Bligh Street
Paper Stock:
• Closest paper stock matching K.W.Doggetts Knight
– White Smooth in a pre made C4 envelope
Variants:
• Sydney
• Melbourne
• Brisbane
Templates:
• Cover page template
• Text page template
Templates:
• Cover slide template
Format
Name of temporary: John Smith
Timesheet
Name of company: ABC Company
call +61 (0)2 9232 4980. 00 September 08 Fri 00:00 00:00 00:00 00:00 00
Total hours: 00
Client Authorisation
Signature signifies compliance with PKL’s Terms of business and acceptance of hours to be charged including
overtime and other penalties according to the relevant State award.
A permanent placement fee is payable to PKL should a temporary be placed permanently on your staff within a period of twelve
months from the completion of the last assignment.
Client Signature:
Title: HR Manager
Temporary available
for work next week: Yes No
Press release
Format
• Microsoft Word
Templates:
• Text page template
Facsimile
Fax: [Insert recipient’s fax number] Pages: [Insert number of pages]
Lorem ipsum causae takimata dissentias ei qui, mei sale singulis no. Mea ut epicuri sensibus.
Cu solum ridens pro, ponderum consul vituperatoribus cu eos, odio scripserit persequeris quo ut.
Eum exerci fastidii constituto te. Id sea error nominavi. Usu ne modus imperdiet, accusam pericula
reformidans pri cu. Reque doctus nostrud cu mea, dicam tollit no vim. Qui in luptatum reformidans,
tota bonorum ius no, ius ne dolor efficiendi. His ut brute falli verterem. At feugiat saperet vix. Has
erroribus percipitur ei, pro suscipit partiendo no, possim utroque consulatu pro cu. Integre ancillae
honestatis sit ad.
Quo cu albucius petentium, ea feugait inimicus tincidunt usu, invenire expetenda iudicabit usu ea.
Eu atqui mentitum usu, eum ad noster accusata similique, id movet euismod senserit mel. Eu eos
erat tation, cu his bonorum officiis. Mel enim nulla eu. Natum volumus te sed, mei adhuc integre
ei, his et assum aeterno fuisset. Elitr delicatissimi ea vix, diceret constituto ex duo, tritani quaeque
corrumpit eu ius. Sit zzril oratio imperdiet et. Ut per sonet populo possim. Ad primis iriure imperdiet
pri, ea habeo scripta repudiandae.
Lorem ipsum causae takimata dissentias ei qui, mei sale singulis no. Mea ut epicuri sensibus.
Cu solum ridens pro, ponderum consul vituperatoribus cu eos, odio scripserit persequeris quo ut.
Eum exerci fastidii constituto te. Id sea error nominavi. Usu ne modus imperdiet, accusam pericula
reformidans pri cu. Reque doctus nostrud cu mea, dicam tollit no vim. Qui in luptatum reformidans,
tota bonorum ius no, ius ne dolor efficiendi. His ut brute falli verterem. At feugiat saperet vix. Has
erroribus percipitur ei, pro suscipit partiendo no, possim utroque consulatu pro cu. Integre ancillae
honestatis sit ad.
Templates:
• Sydney
• Melbourne
• Brisbane