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Term Paper
Online Job Portals

Kunal Choudhary, Nitish Wadhwa, Puneet Gupta, ash!ardhan "#arwal $%$%2010

EMPLOYMEN T PORTALS
(Kunal Choudhary, Nitish Wadhwa, Puneet u!ta, Yash"ardhan A#arwal$

impacts the performance of the company and hence the profitability. So, there has been increasing the need for Employment ortals. Employment portals are the !eb"based portals or !ebsites dealing specifically !ith employment or careers. These ortals are designed to allo! the job see#ers to upload or send their resumes as !ell as search the current $ob openings. Through the job portals, a prospecti%e employee can locate the rele%ant job application and submit resumes o%er the &nternet for the ad%ertised opening. They also offer %arious other Ser%ices li#e employer re%ie!s, job and career consulting, describe different employers and their ratings as !ell. Employers post job requirements for a specific opening to be filled up.

% The &o'!anies that do well are the one(s that wor) out what they uni*uely &an #i"e to their e'!loyees and to the sta)eholders, not +ust #rowth or 'oney ,ut their e-&ellen&e, their res!e&t .or others, or their a,ility to 'a)e !eo!le ha!!y/ So'e &all those thin#s the soul o. the Co'!any/0 Anony'ous

The process of selecting the right people for the job has become quite complex these days. Unfortunately, there occur a lot of misfits in selecting these right people. This ultimately

'ther means of Employment search(listing used in the past )pre *eb +.,- !ere.

$ob listings through /e!spapers and 0aga1ines Targeted 0ails )letters of enquiryri%ate and public Employme nt 2gencies Employment Exchange as in &ndia Extended personal as !ell as the business net!or# $ob 3airs Employment /e!s for the &ndian 4ontext.

or other #ey!ords.

such

They list $obs from e%ery possible sector. 4on%enience to both the Employer and the Employee. 6esume Uploading and 6esume Ser%ices ortals are a%ailable all the 7ay )+89:+89: 4ustomer Support Employer 6atings. 0ultiple $ob 2pplications on a Single 4lic# $ob 2lerts 0obile on

5o!e%er the #ey benefit of the Employment ortals is that they bridge the gap bet!een the job searchers and the employers, bring them closer so that they can negotiate. This has actually led to an instant success of these $ob ortals and Engines and has led to the de%elopment of hundreds of $ob Sites. Some of the #ey features of these portals are. $ob Search Speciali1ation )through *or#" Ex, Sector, lace, Salary, 4ompany

Some of the $ob Search engines are Sector Specific i.e. they list the $ob 'penings in a particular sector or some specific Sectors such as 2utomobile &ndustry, &nformation Technology, 0anufacturing, Ser%ices " Education, 5ealthcare, 5otels, 5ospital management, 2cademics and e%en in the ;o%ernment sector. 2s per a leading &nternational

2ssociation, today the total number of employment !eb sites ha%e gone upto 8,,,,, or more. These may be ;eneral Employment ortals co%ering all sectors, or niche sites corresponding to a specific &ndustry or may ser%e e%en a particular domain of audiences. <arious other sites ha%e also come up to ran# these Employment ortals. 0ergers and acquisitions ha%e been acti%e in this industry as !ell. 0any large players from other industries ha%e come up and acquired the smaller ones and ha%e led to a tough competition in obtaining a large share of the number of 2pplicants and Employers.

is trying to gi%e out features that can add %alue to their consumers, be it /au#ri coming out !ith Nau)riOnChat and Pay&he&), Times$obs collaborating !ith companies to come out !ith 1o, 2airs and Wal)ins and 0onster&ndia inno%ating in the field of technology to gi%e out the best search results to both the employers and the employees. Each one of the major players is exploring the unexplored pastures and also trying to gi%e better ser%ices to the customers. =et us loo# at some of the leading players in the industry and the unique proposition that they ha%e on offer to their customers.

Ma+or Players
'nline $ob portal has seen tremendous gro!th o%er the last fe! years both in &ndia and abroad. The competition in this space has ensured that each firm is trying to outdo the other firm by doling out ne! features to entice more and more users to their site. 2part from the regular features, each firm

/au#ri.com is the no.> job portal in &ndia according to the sur%ey conducted by 5T. Started in >??: by Sanjiv Bikhchandani, /au#ri.com has used the first mo%ers ad%antage to its benefit and ha%e gro!n rapidly. True to its mission statement @ E"ery !erson loo)in# .or a 1o, should #et one0 nau#ri.com lists more than AB,,,

employers and has a database of more than >? million resumes. To hold on to its mar#et leader status nau#ri.com has come out !ith a host of inno%ati%e features. Nau)riOnChat is one of these features. This feature enables a user to search for a job !ithout e%en logging on to /au#ri.com. &tCs as simple as chatting. To search for a job a person needs to be a registered user of nau#ri.com and the only other thing that is needed is to add [email protected] to his friend list on ;tal#. /o! !hen you enter the text in the text !indo! it ta#es it as a search string and gi%es out the results based on it. 'ne of the more interesting features that nau#ri.com offers is Pay&he&)/ *ith paychec# one can get to #no! the salary that other people are earning !ith a similar profile as his. aychec# can also help the user determine ho! his salary is going to %ary !ith city that he !or#s in, !ith time and seniority or !ith the shift of industry that he !or#s in. aychec# is a tool !hich can help you #no! !hat is going on in the industry, !hat the trend is in the mar#et !hat should he do to progress in his career. &t

can guide you to go for a course or certification by gi%e out the latest trends in the mar#et. So to sum it up paychec# is the ans!er to the questions A' 3 ,ein# !aid ri#ht4 What &an 3 do to earn 'ore4 /au#ri.com has also %entured into %arious niche segments li#e 4ampus 5iring !ith 2irstNau)ri/&o'. &t lists %arious jobs and internships for students and fresh graduates. &t also intends to connect campuses to employers to ensure smooth campus hiring. 2nother such %enture of /au#ri.com is Shi)sha/&o'/ This portal intends to pro%ide information and a platform to discuss %arious career options. This site gi%es out information about %arious courses the institute that offers these courses and can suggest you a course that could suit your interests.

0onster&ndia.com is another leading player in the online job portal industry in &ndia. 0osnterjobs.com has a presence in more than +D

countries !ith a collection of more than 8> million 4<Cs in their database this truly sho!s that it is a monster. 0onster&ndia uses the best of the technologyE its 0agic search has been a re%olutionary tool for the employers to enable the searches of high quality. &t has been rated best job site by 4 *orld *eb !orld a!ards +,,: F +,,G on the basis of Site Technology, 7esign, Usability and 4ontent. 0onster&ndia has come up !ith inno%ati%e features li#e Psy&ho'etri& Test to help the prospecti%e employee to select a suitable job and also Career Astrolo#y for those !ho belie%e in luc#. 0onster&ndia !as the first site to launch "ideo resu'e ser%ice for the employers. *ith its multinational presence and technological superiority 0onster&ndia is a force to recon !ith.

together the jobs from major consultants under one roof. Times$obs is one site, !hich conducts 1o,2airs and Wal)ins regularly. Timesjob.com in collaboration !ith &ndian 2rmy lacement 2gency )2 2- facilitates the entry of army personnel into the corporate !orld and helps le%erage their s#ills. &t has car%ed out a niche in the $ob portal segment and this !ill surely hold it in good stead in times to come.

Times$obs.com is a site !ith difference. 2part from the regular stuff on other online job portals Times$obs offer features that are unique to it. 5est &onsultants 6one is one such feature, !hich brings

S'U64E '3 siteanalytics.compete.com

72T2.

Ni&he Se#'ent
Some of the !eb +., !ebsites cater to niche mar#et of customers ha%ing specific needs. E.g. some are specifically made for people fresh out of colleges !ithout any prior !or# experience, some cater to the jittery souls loo#ing for campus placements. Some are specifically loo#ing after people !ho !ant go%t. jobs, some specifically to those !anting to go abroad for jobs. There are also sites a%ailable for people interested in a speciali1ed field of !or# li#e ban#ing. Some might thin# that these sites, by not catering to a %ast talent pool ready to be acquired, are losing out on business opportunity. Hut actually they #no! their target customers so !ell, that they become the mar#et leaders in the segment by acting li#e a bible for their customersC needs and !ants for information. =et us ta#e a fe! examples of sites running on the abo%e business model.

!ith its mission statement & 'To .a&ilitate .resh #raduates .ind .irst drea' +o,s7. This site has been there since the year +,,, and they claim to ha%e helped more than B,,,,,, graduates find their first dream jobs. They also boast of ha%ing an acti%e net!or# of o%er 8,,, companies associated !ith them. 2part from the usual li#e discussion forums and placement papers database, this site has come up !ith a ne%er seen before concept of 4ampus 2mbassador. 2 B min bro!sing through this section of their site ma#es you reali1e this is a !in " !in situation for all. 2 campus ambassador can not only help her institute ha%e the best of the resources a%ailable for fresherCs recruitment but also gets an opportunity to get a firsthand experience of industry functioning apart from the goodies from the site. The portal in return gains a huge mar#et share and ensures that its %isibility in the campus is ne%er sidelined by any of its competitors. &n order to let the student remain glued to this site, career information li#e 5igher studies, 3reshers /e!s, ;7 Tips F 0oc#s, scholarships etc ha%e

The site !ith a name that goes perfectly in sync

been made readily accessible. &t also tries to be highly competiti%e by pro%iding job feeds according to domain interests li#e soft!are jobs, bpo jobs, go%t. jobs, defense jobs, ci%il ser%ices and internship opportunities.

2 more of an informati%e site, this is about ban#ing jobs in &ndia. 2 %enture of the Han#net group, this portal tries to pro%ide the ban#ing aspirants a 1one of their o!n. &nformati%e articles li#e CV writing tips and What banks look for in job applicant gi%es a pea# at the psyche of the future employers and the industry as a !hole. &ts discussion forums are the main medium for job see#ers to get help from this site.

recruitment micro"site in days instead of months. The popularity of such micro sites is so huge that a large number of companies ha%e started these as the foundation for their social recruiting strategies. Some of the major clients of Standout$obs include Thomas F Iing, Juantum 4orporation and Erricson. These sites can ha%e multiple landing pages !hich are !ell" branded, and can include interacti%e and *eb +., features such as chat, polls and blogs. 2lternati%ely you can ha%e a micro site !hich !ill ha%e an exact loo# of the companyCs corporate !ebsite. They also pro%ide ser%ices for building long term relationships !ith job see#ers and candidates through email campaigns.

Re"enue Model o. e'!loy'ent !ortals

The job portals are no! being threatened by an emerging ne! player in the mar#et. " the companies themsel%es. Sites li#e Standout$obs help create *eb +., enabled site or

/et sales re%enue of nau#ri.com catapulted from 6s >?>.D8mn in 3K ,A",8 to 6s +>>D.8Dmn in 3K ,G" ,?. 5its of nau#ri.com and monster.com !itnessed an increase

of approx. >GBL and >D,L in last > year. The abo%e figures clearly indicate the meteoric rise in the use of employment portals. This significant increase in popularity !as not unplanned and off" hand , it !as the fallout of the meticulous planning, lucrati%e offering, partnerships, diligent sales team and external factors li#e proliferation of internet, etc.

Con"enien&e 8 Easy uploading of resume, single resume upload targets all companies. 3ne-!ensi"e 8 Hasic ser%ices are a%ailable free of cost Wide e-!osure 8 Since job portals are flan#ed by %arious prospecti%e employers job portals pro%ide better exposure to their resume. Resu'e related ser"i&es 8 These are usually a%ailable for a premium

5ene.it Analysis
E'!loyers 8

Con"enien&e in hirin# 8 Sa%es time and money

Wider &hoi&e 8 Since all candidates gather at same platform employers ha%e more candidates !ith requisite s#ills to choose from.

Cost Analysis

Online ad"ertise'ent . These ad%ertisements directly focus on the target segment i.e. job"see#ers since job portal !ebsites are usually %isited by them

1o,9 See)ers 8

*eb portals incur huge product and ser%ice de%elopment . These are usually unit"one costs. i.e. the cost of producing first unit is %ery high as compared to subsequent units of that #ind. eg. The roducts and Ser%ices that /au#ri.com sells to clients run on 6ed 5at Enterprise =inux. &t hires de%elopers. Employees are also hired to handle mar#eting and other

tas#s. Staff cost for nau#ri.com increased from 6s. :D.+Gmn to 6s.?AA.GG mn from 3K ,:",G to 3K ,G" ,?. $ob portals li#e any other business spend a substantial amount on ad%ertisement. The major chun# goes on online ad%ertisements placed on yahoo, msn, google etc. These costs are incurred on per"clic# basis. 2d%ertising and promotional costs of naur#ri.com cloc#ed 6s.8AA.+,mn in 3K ,G",?. 4osts are incurred on creating and maintaining of net!or#s. These include ser%er costs, net!or# cost,etc. 2s the hits of site increase the net!or# costs also increased. Since more space and band!idth !ill be requirements increase. . /et!or# cost for nau#ri.com increased from 6s. D,.BAmn to 6s.?,.8> mn from 3K ,:",G to 3K ,G",?. $ob portals also incur some cost on job fairs.

$ob fairs offer them a faster !ay to increase their portalCs %isibility and popularity among its target clients.

Clients

Sour&es o. Re"enue
Usually ?,L of the total re%enue comes from corporate and only >,L comes from job"see#ers. There are t!o main re%enue generators . 4orporate and job"see#ers

Sour&es o. re"enue .ro' &or!orate &lients $ob portals pro%ide space to employers to post the job requirements. This space usually %aries !ith

the #ind of pac#age the employer opts for. Hasic pac#age entails listings equi%alent to those on ne!spaper classifieds. remium pac#age offering %aries from pro%iding microsite to placing their ad%ertisements at the home page. *eb portals also offer application screening facilities to employers at a premium. 3or eg. 6ES7EM Ser%ice by nau#ri.com allo!s client firm to tra!l through resumes for a right match. &t accounts for 8, L for its re%enue. Sour&es o. re"enue .ro' +o,9see)ers $ob portals pro%ide a !ide array of ser%ices li#e resume de%elopment ser%ices, response booster ser%ices, resume highlight ser%ice, co%er letter facilities at a premium to the job"see#ers. Resu'e de"elo!'ent ser"i&e is again customi1ed according to see#er need and is charged accordingly. 3or example . 3resherCs resume, 0id"career resume, Sr.le%el reume, remium 6esume. Res!onse ,ooster ser"i&e t!ea#s the %isibility of the resume in accordance to the pac#age opted for. 2 better pac#age increases the

chances of getting an inter%ie! call.eg. &n"ex"ta of monster.com Resu'e hi#hli#ht helps to attract more attention of employers by differentiating the resume from other job see#ers resume. 0onster.com came out !ith a re%olutionary "ideo resu'e de%elopment ser%ice after timesjobs %oice resume ser%ice. This ser%ice boosts the appeal of the resume manifolds. Some job portals li#e timesjobs.com also offer &areer &ounsellin# ser"i&es.

'ther initiati%es ta#en to boost re%enue .

Pro'otional tie9 u! . $ob portals ma#e tie"up. Eg. /au#ri benefited from the free space gi%en by the ne!spapers. The quid pro quo !as that it lists their ad%ertisements free on its site.

5arter :eals 8 eg. /au#ri did mailers for 56 managers for their 56 e%ents based on the database of the 56 managers it has built up. &n return, the firm for !hich the mailer !as done !ould sponsor nau#ri.com at the e%ent

2uture ; Already There

them gro! in mar#ets !here English is not the first preferred language. The !hole system of recruiting can go online through the usage of %ideo conferencing, thus reducing the logistic and commuting costs of both the employer and job" see#er.

With "irtual world intrudin# .ast into our li"es , sin&e its ad"ent, it ,e&)ons a new era .or e'!loy'ent !ortals as they would trans&end .ro' a !rosai& !ortal to a "irtual e'!loy'ent o..i&e whi&h will &ater to all &o'!any re&ruit'ent needs 8 .ro' in"itin# a!!li&ations to inter"iewin# and o. hirin# ri#ht &andidates/ :ie has already ,een &ast/

References
http.((siteanalytics.compete.com http.((!i#ipedia.org http.((!!!.nau#ri.com http.((!!!.monsterindia.com http.((!!!.timesjobs.com http.((freshers!orld.com http.((standoutjobs.com http.((!!!.ban#netjobs.com http.((hubpages.com(hub('nline"$ob" ortal"5elping"$ob" See#ers