Pedro P.

Choose one or more large media brand such as Sony, Viacom, Disney or News Corporation. Write or record a brief summary of the brand and describe how they are involved in the following media sectors: Advertising Animation Computer Games Facilities TV Film Interactive Media Photo/Digital Imaging Publishing Radio Your summaries should include descriptions of job roles, production techniques, industry demographics (what type of people are employed in the industry and where are they located), and a financial review of each sector. Explain how the different media sectors work together to develop and release new products. Also describe to what degree the brand is horizontally and/or vertically integrated

DMC U8 1.1Describe the industries within the Creative Media Sector 1.2 Describe cross industry ownership in the Creative Media sector 1.3 Describe the relevant relationships between a range of industries within the Creative Media sector

BBC - Advertising
BBC provides advertising to different companies with their websites and tv channels. This creates more opportunities to graphic designers to create and approach different marketing markets using software like illustrator and photoshop for photos and graphics.

BBC - Advertising
Job Roles:
Marketing Manager, Marketing assistants, content manager, finance advisor, IT technician, Editor, Graphic Designer, floor manager, public relations

Demographics: BBC is generally open to all types of people but still has more people whom are
graduates than interns. It does not have culture/background restrictions as the bigger the culture the best the shows will become. There are no age limits in the industry.

Finance: BBC doesnt take their income from advertising as they receive their income from TV
license fee and are not allowed to monetize their programmes due to that, they also receive income from public funding.

Pixar - Animation
Pixar started off in 1979 as the Graphics group, in 1986 it began its arise with the founding of Steve Jobs, then bought by Disney in 2006. During this period of time Pixar has earned: 27 academy awards 7 golden globe awards 11 Grammy awards

Pixar - Animation
Their studios have several top notch technology accessories, between them there are their amazing computers that are developed specially for them. These computers are unix based systems and feature simd processors, the mostly known as Chap. The software they use is actual home-made in the terms they create their own software and develop it over the years.

Pixar - Animation
Job Roles: Marketing Manager, Marketing assistants, content manager, finance advisor, IT
technician, Editor, Graphic Designer, floor manager, public relations, Art Director, Concept Artist, Director, Layout Supervisor, Layout Artist, Character Designer, Environments Designer, Storyboard Supervisor, Effects Designer, Production Designer, Storyboard Artist, Storyboard Assistant, Head of Tools, Pre-vis Artists, Tools Writer, R & D Artist Dev Artist

Demographics: Pixar is open to all types of people. It does not have culture/background
restriction. There are no age limits in the industry.

Finance: Its hard to calculate the income from Pixar as its ever
changing due to the upcoming films. Pixar has income of billions of pounds from different movies across the years.
Toy story made 415 million dollars in gross income from the films alone.

businessinsider.com/ - 2014

2K - Computer Games
2k Games was founded in 2005 and since then has never stopped growing. Between the games created there are some that mark todays generations, such as Borderlands (the series) and NBA 2k14.

2K - Computer Games
Job Roles: Marketing Manager, Marketing assistants, content manager, finance advisor, IT
technician, Editor, Graphic Designer, floor manager, public relations, Art Director, Concept Artist, Director, Layout Supervisor, Layout Artist, Character Designer, Environments Designer, Storyboard Supervisor, Effects Designer, Production Designer, Storyboard Artist, Storyboard Assistant, Head of Tools, Pre-vis Artists, Tools Writer, R & D Artist Dev Artist, Professional Gamer

Demographics: 2K Games hires people from all around the globe without age restrictions as
mentioned on their website, the applicants need to be able to pay their journey to the main office thought.

Finance: I have researched but with no luck, I estimate they made nearly
the sale of Borderlands two alone.

340 million dollars during

BBC WorldWide - Television

BBC Tv has been around since 1927 and producing their own shows since 1932.
CBBC - For children 6 & above and was launched on the 10th of December 2013. CBBC - For children below 6 years old and was launched on the 10th of December 2013.

http://www.bbc.co.uk/tv/on-now - 2014

BBC WorldWide - Television

Job Roles: Continuity Manager, Assets manager, Content manager, Finance advisor, IT technician,
Editor, Graphic Designer, floor manager, Camera Operator

Demographics: BBC is generally open to all types of people but still has more people whom are
graduates than interns. It does not have culture/background restrictions as the bigger the culture the best the shows will become. There are no age limits in the industry.

Finance: BBC earns money selling their shows to europe and america, I have not been able to find
exact numbers though, BBC also receives some income from TV license.

GearBox Software - Film

GearBox Software company decided to produce a short film/trailer to captivate the gaming industry by releasing the Doomsday video. A promotional video that promotes the awesomeness of Borderlands 2.
Borderlands 2 - Doomsday Trailer
http://www.youtube.com/watch?v=kKVf5feSMEg - 2014

GearBox Software - Film

Job Roles: Marketing Manager, Marketing assistants, content manager, finance advisor, IT
technician, Editor, Graphic Designer, floor manager, public relations, Art Director, Concept Artist, Director, Layout Supervisor, Layout Artist, Character Designer, Environments Designer, Storyboard Supervisor, Effects Designer, Production Designer, Storyboard Artist, Storyboard Assistant, Head of Tools, Pre-vis Artists, Tools Writer, R & D Artist Dev Artist

Demographics: Gearbox Software hires people from all around the globe without age restrictions
as mentioned on their website.

Finance: I have researched but with no luck, I estimate they made nearly
the sale of Borderlands two alone.

340 million dollars during

GearBox Software - iMedia

Gearbox Software is a game developing company that creates games for several platforms such as playstation, xbox and even mobile platforms such as android.

http://www.gearboxsoftware.com - 2014

GearBox Software - iMedia

Job Roles: Marketing Manager, Marketing assistants, content manager, finance advisor, IT
technician, Editor, Graphic Designer, floor manager, public relations, Art Director, Concept Artist, Director, Layout Supervisor, Layout Artist, Character Designer, Environments Designer, Storyboard Supervisor, Effects Designer, Production Designer, Storyboard Artist, Storyboard Assistant, Head of Tools, Pre-vis Artists, Tools Writer, R & D Artist Dev Artist

Demographics: Gearbox Software hires people from all around the globe without age restrictions
as mentioned on their website.

Finance: I have researched but with no luck, I estimate they made nearly
the sale of Borderlands two alone.

340 million dollars during

GearBox Software - Digital imaging

I have not been able to find much information on the creation of their digital images, but all the information I did gather, points towards the fact that they use their rendering systems to render still images of the graphics and effects.

GearBox Software - Digital imaging

Job Roles: Marketing Manager, Marketing assistants, content manager, finance advisor, IT
technician, Editor, Graphic Designer, floor manager, public relations, Art Director, Concept Artist, Director, Layout Supervisor, Layout Artist, Character Designer, Environments Designer, Storyboard Supervisor, Effects Designer, Production Designer, Storyboard Artist, Storyboard Assistant, Head of Tools, Pre-vis Artists, Tools Writer, R & D Artist Dev Artist

Demographics: Gearbox Software hires people from all around the globe without age restrictions
as mentioned on their website.

Finance: I have researched but with no luck, I estimate they made nearly
the sale of Borderlands two alone.

340 million dollars during

Otaku USA - Publishing

Otaku USA - is a thick cover magazine created by Sovereign Media that is
released every two months with comprehensive coverage of manga, anime, videogames and Japanese pop culture. Otaku USA also contains 32 featured manga pages from the top two mangas at the moment. The First issue was released in august 2007 and featured the Highlander: Search for Vengeance front page!

otakuusamagazine.com/ - 2014

Otaku USA - Publishing

Job Roles: Marketing Manager, Marketing assistants, content manager, finance advisor, IT
technician, Editor, Graphic Designer, floor manager, public relations, Art Director, Concept Artist, Director, Layout Supervisor, Layout Artist, Character Designer, Environments Designer, Storyboard Supervisor, Effects Designer, Production Designer, Storyboard Artist, Storyboard Assistant, Head of Tools, Pre-vis Artists, Tools Writer, R & D Artist Dev Artist

Demographics: Otaku USA has only one request, love for japanese culture, there is no other
restrictions in the recruitment of staff, as long as the people can come to the office in Otaku USA, 6731 Whittier Ave McLean, VA 22101

Finance: I couldnt find the monthly income nor an estimate of it,

I did find the rough amount of each magazine (4.99), and considering that its a well known magazine, I believe it will sell roughly 700 thousand copies per release.

BBC - Radio 1
BBC Radio 1

- Started off as the successor to the BBC Light Programme in 1967.

The last change of power was in 28 October of 2011 and Ben Cooper took control of both BBC Radio 1 and 1Xtra. Because of its youth-orientated nature, Radio 1 plays a mix of current songs. These styles of music go from pop to house music.
The Best New Music And Entertainment In New Music We Trust Listen, Watch, Share -

BBC Radio 1 Slogan.

http://www.bbc.co.uk/radio1 - 2014

BBC - Radio 1
Job Roles: Site manager, Assets manager, Content manager, Finance advisor, IT technician, floor
manager, Assistant Producer, Broadcast Assistant, Senior Broadcast Journalist, Audience Researcher, Media Co-ordinator

Demographics: Radio generally has people whom are graduates and freelancers/ less than a year
of contract time. It does not have culture/background restrictions as the bigger the culture the best the shows will become. There are no age limits in the industry.

Finance: BBC receives income from TV license and invests part of it in their Radio Broadcasts.
Which then return the the money by the income produced during their air shows.

BBC - Facilities
BBC Studios & Post Production - Its a fully owned commercial
subsidiary of BBC.
BBC Studios and Post Productions award-winning Digital Media Services team is digitising 650 hours of archive content for the world renowned Rambert bbcstudiosandpostproduction.com/ - 2014

BBC - Facilities
Job Roles: Site manager, Assets manager, Content manager, Finance advisor, IT technician, floor
manager

Demographics: BBC is generally open to all types of people but still has more people whom are
graduates than interns. It does not have culture/background restrictions as the bigger the culture the best the shows will become. There are no age limits in the industry.

Finance: BBC doesnt take their income from advertising as they receive their income from TV
license fee and are not allowed to monetize their programmes due to that, they also receive income from public funding.

Job Roles
Editor: The editors role is to receive the footage and edit it according to the scripting and produce
the non visual fx version of the movie. Sector may vary in the Media Industry.

Professional Gamer: A professional gamers role is to play the newest games produced and
provide the developers with feedback on how to improve and the things which are amazing.

Publisher: Publishers analyze and proof read the copies before they are sent out and provide the
editors with feedback. They also check the formatting of the file in order for broader publishing.

Audience Researcher: The role of an audience researcher is to match the product/service with
an audience and research for other new niches that might be interested in the product/service.

Franchise - Vertical or Horizontal

Vertical - When a company buys smaller companies to increase their sales.
Ex:. A production company (Sony) buying a studio company (Double Negative) or software creation company to improve their post-production workflow and software development.

Horizontal - When a company buys similar companies to increase their production workflow.
Ex:. A production company (Sony) buying a studio company (Double Negative) to improve their post-production workflow.

Links
http://www.gearboxsoftware.com - 2014 http://s3.amazonaws.com/gearboxsoftwarecom/images/_/20130122/a64e125fbb4cc96126106757a2e4d12547974210.jpg - 2014 http://www.youtube.com/watch?v=4b9Ji7DvsjU&safe=active - 2014 http://www.gearboxsoftware.com/games/borderlands-2 - 2014 http://www.pixar.com - 2014 http://www.pixar.com/behind_the_scenes - 2014 http://www.bbc.co.uk - 2014 https://www.2k.com - 2014 https://www.2k.com/aboutus - 2014 http://www.lightmasterstudios.co.uk/wp-content/uploads/2011/11/pixar-logo.jpg - 2014 http://www.dan-dare.org/FreeFun/Images/CartoonsMoviesTV/BugsLifeWallpaper800.jpg - 2014 http://renderman.pixar.com/view/commercial-pricing - 2014 http://www.businessinsider.com/which-pixar-films-made-the-most-money-2012-6?op=1 - 2014

Links
https://www.google.co.uk/search?q=pixar+animation+studios&oq=pixar+animation+studios&aqs=chrome..69i57j0l5. 7579j0j7&sourceid=chrome&espv=210&es_sm=91&ie=UTF-8#q=pixar+animation+studios+location - 2014 http://collider.com/pixar-numbers-toy-story-brave/ - 2014 http://www.bbcstudiosandpostproduction.com/our-services/studios/ - 2014 http://www.techadvisor.co.uk/news/game/knightmare-style-vr-system-combines-oculus-rift-with-motion-capture/ - 2014 http://en.wikipedia.org/wiki/Otaku_USA - 2014 https://zbsatozofjmusic.s3.amazonaws.com/azimages/otakuusaoct2010.jpg - 2014 http://www.otakuusamagazine.com/Main/Public/Home.aspx - 2014 http://www.youtube.com/user/bbcradio1 - 2014 http://www.bbc.co.uk/radio1 - 2014 http://en.wikipedia.org/wiki/BBC_Radio_1 - 2014