FAMILY VALUES IN TV COMMERCIALS

Master C.S.C.I., Students :

Cotun Bianca Andreea Cotun Denisa Alexandra Clinoiu Deliana Elena Ioni Alexandra Elena Nedelcu Livia Georgiana

Contents :

1. 2. 3. 4. 5. 6.

Introduction Materials used Methods Analyzing and interpreting of the data Conclusion Appendices

1. Introduction
In this project we thought that we should approach a cultural concept that we thought was the closest to us , so we thought of the family. Since we chose a large topic we had to limit it to a more specific aim so we decided to talk about family values in TV commercials. We want to see what values people see in commercials that have as the protagonists members of a family. A family is: A group consisting of two parent and their children living together as a unit; a group of people related by blood or marriage (Oxford Dictionary) The family is generally regarded as a major social institution and a locus of much of a person's social activity. It is a social unit created by blood, marriage, or adoption, and can be described as nuclear (parents and children) or extended (encompassing other relatives). It is generally assumed today that the modern family has undergone significant transformations in its structure. We are told that societal changes have contributed to a sharp reduction in the percentage of classical "typical" families, principally "nuclear" families. Replacing these, we are made to understand, are childless families, one-parent families, other family configurations, and quasi-family units based on non-marital cohabitation. .1 Definition of values: Important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or undesirable. Values have major influence on a person's behaviour and attitude and serve as broad guidelines in all situations. Some common business values are fairness, innovation and community involvement.2

http://www.ncsociology.org/sociationtoday/v22/family.htm
http://www.businessdictionary.com/definition/values.html

2. Materials used

For this project we used commercials that we found on YouTube that had as characters family members presented in different everyday situations, so we chose commercials in both Romanian and English. At first we had 11 Romanian commercials and 16 in English, but we considered that there were too many so we had to reduce their number by selecting 5 in each language. We selected the ones that had clear family ties, the ones that we thought would be easier to find values in them and those that were calmer and do not attract the viewers attention through jokes or too much action. We also used some information from different sites on the web.(like definitions, comments)

3. Methods

In order to get the most information about the opinions of people regarding the selected commercials we used a questionnaire with 10 questions regarding different aspects of the commercial and we applied it to some of our colleagues and some of the students in the schools some of us teach at. We also extracted some of the comments from YouTube posted as a response to the commercial, comments that fit in the requirement of our questions. And also we used our own understanding of the data.

4. Analyzing and interpreting of the data CORPUS ANALYSIS

in

14 students

3 students 5% 5%

2 students

1 student

16%

74%

14 students answer that the predominated subject is the family 3 students answer that the subject is the modern technology that ameliorate the communicational process 2 students answer that the subject is the communication with family 1 student answersthat the subjects addsis related with the connection between the members of family The answers tend to incline the balance towards a concrete subject or a concrete topic that is related to family, a traditional family. We could interpret these options in connection with the fact that family in adds is conceived as a traditional or a modern family. The students identify in these adds the moments spending in family that are so important for them.

'Family' is a popular symbol in commercial advertising that is commonly used to persuade audiences into consuming one's business' goods or services over a competitors. Consequently, the symbol of family as used in advertisements is functional it both increases profit and builds a positive reputation among customers. This study seeks to determine how children perceive family in advertising and its effect on their concept of family through a content analysis of childrens television advertisements and data collection from children in the School Bughea de Jos. While family is not a prevalent theme within childrens advertising, is it present.

2. What are the values adds?

promoted

in

3 students 10%

2 students 9%

5 students 23%

14 students 58%

14 students (59%) answer that the value promoted in these adds is spending quality familytimetogether 5 students (23%) answer that the most important value in these commercials is the respect among the members of family

3 students (10%) answer that these TV adds are based on the traditional values 2 students (8%) answer that respect and honesty are the values promoted in family We could interpret these options in connection with the fact that spending quality family time together is an important value because a strong family finds that opportunities for quality time emerge from quantity time: the more time you spend together, the better chance you have of sharing quality experiences. Eating meals together, talking about the events of the day, sharing joys and defeats, doing household chores together and spending some evenings popping corn and watching movies are examples of shared activities. Some families even schedule one evening every week for special family activities. Doing things a child or spouse wants to do also sends a strong message of love. Its a good idea to identify the things family members want to do together. How much time should families spend together? That varies from family to family. Families with young children usually spend the most time together because young children need a great deal of physical care and guidance. Families with teenagers may spend less time together because teens naturally want to spend more time with their friends. Single parents need a break from their children and may need more opportunity to enjoy the company of other adults. A family that dines together stays together is a phrase that I have heard for years. Having a meal with your children away from distractions such as the TV, video games and cell phones can help start those conversations that you would like to, or need to have with your children. These TV adds use family values like teamwork, spending time together, and creating memories to promote their dinner entrees. They are examples of brands using family values in advertising messages. These brands recognize the diversity of modern families and a problem that many families face: choosing between work and time with family.Family values are not uncommon in advertisements today, especially within household product categories. It takes consumers like us to identify the positive messages and family values in advertising today and to realize the socially responsible implications of these messages.

I. QUESTIONNAIRE FOR STUDENTS (Class 6th) School Drajna, Prahova 3. How you comment the logo adds?
15 students 7 students 4 students 1 student

in

9% 10%

23%

58%

15 students (59%) answer that the logos are utilised for draw the attention 7 students (23%) answer that the logos are used to make people to retain the advertisement 4 students (10%) answer that the logos are utilised for sale the product 1 student (8%) answers that the logos are utilised for design The logos are utilised for draw the attention when the people look at this advertisements and to make people to retain easily and quickly these.

4.Who are the characters adds?

from

the

24students

2 students

1 student

3 students

24 students answer that the characters from the adds are people from showbiz 3 students answer that the characters from the adds are simple people 2 students answer that the characters from the adds are actors 1 student answers that the characters from the adds are introducers.

The characters from the adds are famous and fashionable people from the television. This thing offers an image of the society, the message being representative.

School Batrani, Prahova 5. Which situations are presented?

9% 10% 25 students 23% 58% 4 students 2 students 1 student

59 % students answer that the most important situation presented is the communication in family 23% students answer that the situations presented highlight the notion of family, the idea of family linked together 10%students answer that the situationpresented in adds is about the family fun 8% students answers that the adds is related with the connection between the members of family The answers tend to incline the balance towards a concrete subject or a concrete topic that is related to the communication between the members of family. The situations presented in advertisements consists to show the public what the notion of family means, united and happy family, how family means to be united and especially how important is the communication in family.

6.What role have the colours message?

in

the

28 students

2 students

1 student

1 student

9% 10%

23%

58%

59% students answer that the colors are representatives in adds. Without color we cant understand the advertisement 23% students answer that the color make people to retain better the add 10% students answer that the colors draw the attention for being promoted 8%students answer that without color all the adds would be alike The colors make the image talk. Without colors all the adds would alike. The colors and the non verbal make people to retain easily the advertisements. For example, in the advertisement Nintendo Wii are used all the colors to draw attention to the public for sale strategy: promoting products or services. The underlying message have to be easily for retain and to be credible.

Questions 7 and 8 FAMILY VALUES IN ADS. STEREOTYPES AND THE MUSICAL BACKGROUND

Stereotypes represent, according to Cambridge Dictionary a fixed idea that people have about someone or something is like, especially an idea that is wrong. Many adds contain stereotypes regarding the role of male and female within the family. For exemple, in the Apple IPhone 4 commercial, the women have a stereotypical image, they take care of the children, they are the ones who give birth to children, and take care of them. Women, mothers are the ones who inform the father about how kids are going. Men are those who go to war, as presented by the man who is wearing army trousers. In the commercial entitled Delizie Rumene, the mother is the one who prepares the breakfast, she is responsible for feeding her family. In this commercial, women have another stereotypical image, they are those who spend much time looking at themselves in the mirror. In this commercial, the stereotypical image of the father is that of the one who drives the car and is always in a hurry. He is telegraphing to his wife that she should hurry up. The commercial Bunicule, ai piipoance n curte presents the women as being stupid, sociable and shallow. On the other hand, man are those who work a lot and answer to the questions asked by their children by lying. In the advertisement for Napolact, is presented the stereotype according to which women are those who prepare the meals for the family, in this case the grandmother is the one in charge of feeding the family. The stereotypical image of the man, represented here by the grandfather is that of the one who works, he is in charge of the working taking place outside the house, he is the one who gathers the hay. The women stay in the house. Another stereotypical image of the mother is presented in the commercial for Tyson Food. Here she prepares the dinner while her daughter talks on the phone with her friend about boys. The image of man is also the stereotypical one, because the son plays a violent game on the phone while the father is always busy, repairing the car. The mother is the one who is responsible for gathering the family with the meals she prepares. The commercial for Carmol, presents a stereotypical image of the woman, represented by the wife who is pitying her husband who caught cold. She is the one who offers him comfort. On

the other hand, there appears the stereotypical image of the mother-in-law who is the torturer of her son-in-law. The commercial for Cosmote presents the stereotypical image of the parent/ father who loves his child unconditionally. He always answers to the questions of his child, no matter how many times the child asks the same question. On the other hand, the child, who is now an adult does not show the same patience for his father, an old man who keeps on forgetting things. The old men who keeps on forgetting things is also a stereotypical image. In the commercial Toyota meets the parents the stereotypical image is that of the parents who take care of their children. They change the diapers of the baby boy, playing Rock, paper, scissors in order to decide who is going to change the babys diaper. In the end, the father is the one who has to change the diaper. The Nitendo Wii Commercial the stereotype is that of the happy family who spens time together, playing video games whose actors are the members of the family. The Wii Holiday commercial also presents the stereotype of the happy family who is playing video games. This commercial presents the family spending time together in the Christmas Day. The narrator, the son emphasizes the importance of spending time together as a family: The family that plays together, stays together. The musical background brings its contribution to the understanding of the message. His importance is emphasized in the I Phone4 Commercial, where the characters are not talking at all. Only the song of Louis Amstrong, When youre smiling is heared. It expresses the happiness that one member of the family prepresents for another member of the family: Oh, when youre smiling/ The whole world smiles with you/ Yes, when youre laughing/ Yes, the sun comes shining through/ But when youre crying/ You bring all the rain. In the commercial for Delizie Rumene, the musical background appears only in the end of the commercial because it expresses the conclusion, the happiness of spending time together. For the commercial Bunicule, ai piipoance n curte, the musical background from the end of the commercial represents the happiness brought by the communication within the family. The musical background from the commercial with Fluture from Cosmote is the one that was very appreciated by those that were interviewed as it is a sweet melody. A person that was interviewed said it was heart touching. Indeed, the musical background expresses the intensity of the parents feelings for his son. The melody from Napolact is a melody from the Romanian folklore, it was especially chosen because it fits the rural background and the traditional family values.

The melody from Nitendo Wii commercial is a Japanese one, because the advertisers, as well as the product are Japanese The musical background from the commercial for Carmol appears only in the end, once the mother- in-law comes to cure her son-in-law, the melody expresses the bad relationship between them. In the commercial for Toyota meets the parents, the happy melody expresses the adventure of being parents. In the end of the commercial there appears a rock song, emphasizing the feeling of freedom. The musical background from Tyson Food TV Commercial expresses the relaxation of each family member who are still doing what they always do, even when dinner is served. The musical background from Wii Holiday Commercial, is represented by the Christmas carol Joy to the world, emphasizing the context where the console best fits, thus encouraging people to buy it.

Question 9 Argument which is the most memorable commercial. ............................................................................................................ From the questionnaire we saw that for most respondents the commercial that was most memorable was FLUTURELE, a commercial for a phone company. The reason why it is so memorable is the fact that it shows a family situation that is very common in our time, it is the situation in which an adult person, that has created his own path in life, has to take care of his elderly parent that seems to be no longer capable of taking care of himself. I found out that this commercial was made after a short film called What is that? Made by Movie Teller Films and directed by Konstantin Pilavios in 2007 for the Greek Cosmote company. The commercial shows an old parent that appears to have Alzheimer and asks his son multiple times : Whats this?(Ce-i asta?) to which the young man responds ever more annoyed : Its a butterfly!(E un future!) . The fathers reaction to this was to hand him an old diary, in which he recorded his past experiences with his son, and told him to read it out loud. The son realises that his father gave him a lesson and that he made a huge mistake and embraces him. This for me was similar to my grandfathers notebooks in which he writes the most important events of the day and the work program he makes every morning with the tasks numbered and placed in the order he plans to fulfil them, when he completes a task he marks it. . We can see that the reason this commercial is so memorable is the fact that we sometimes see ourselves in the sons shoes doing the same thing, as if our parents are there only to help us and we dont have to do anything for them. One of the persons that answered the questionnaire wrote Its heart-touching when referring to the situation presented. This commercial stays in our memory because it shows how we relate to others. We want them to be close to us only when we need them, in rest we just want to live our lives, read our newspaper, go to work, etc. We dont have the patience to listen and to try to understand,we think that we are better than them. In one of the comments on YouTube a viewer comments : Mda .. Reclama asta ma face sa plang de fiecare data cand o urmaresc deoarece imi aminteste de un om foarte drag mie , care din pacate nu mai e printre noi . Imi amintesc de cate ori tipam la el , si ii vorbeam urat , dar acum as da orice sa mai fie cu mine .. In fine , ce vroiam sa transmit e sa "pretuiti " pe cei in varsta , pana nu e prea tarziu ! So for this person this commercial is hard to forget because in her mind it is linked to a real event and a real person, and manny other viewers see the same way: eu am crescut fara tata si totusi acel batran seamana cu bunicul meu si imi da lacrimile , mi se face pielea de gaina cand vad reclama... daca sar uita unii mai bine poate ar intelege ca nu e vb doar de relatia tata-fiu aici.. e o relcama si o situatie care iti arata cate greseli fac oamenii unii fata de altii... e greu sa explic For others the most memorable commercial is Face, the commercial made for an IPhone that is focused more on images with no dialog or monologue, maybe because a picture is worth a thousand words. For one of the respondents this is the most memorable

because in this commercial the emphasis is on emotions, sentiments and especially on the moments spent in the family.

Question 10 What are the differences between the Romanian and the foreign commercials?

All commercials are made in order for the companies to convince the viewers to buy their product. Each commercial is a sum made up of the product, that is in the centre, a situation in which the product would be used, a place characters that use the product, then a musical background (usually), colours that attract attention and at the end of the commercial a short sentence to finish the presentation, like a conclusion to make the viewer buy the product and also specify the price. All respondents said that they saw a difference between the methods used to try and convince the public to buy the product. Some respondents saw differences when it comes to using language to transmit the message, in the Romanian ones there is either a narrator or a dialogue between the characters, like in NAPOLACT (only the grandfather talks) and PATE (a dialog between all the members of the family), while in the foreign ones there is a narrator intertwined with the dialogue and action, or dialogue, like in HOLIDAYS and DINNER. For example:

Father narrating: Its the holidays, the whole family is here, so I bought a Wii System to play together... Father: Hey Lets do this! Grandfather: Ha, ha, ha... Father narrating: The family that plays together, stays together...
Others remarked that there is a difference in the use of musical background, in some Romanian ones there is no music when the characters are talking only then the concluding message is played like BUNICULE and PATE, but it seems that the foreign ones always seem to have a musical background. Another difference that as observed is that in the Romanian commercials the vocabulary seems to be a common one, so that every type of person that watches the commercial will understand what it is said, while in the foreign ones the vocabulary seems to be a more selected one. For example the Romanian one:

Dani:

Fict-a.

Rzvan: Alo! Ce faci tati, i-ai furat telefonu lu mami? Piipoanc? Am zis io? Nu tiu tati ce nseamn.... da, e o pasre, da, piipoanca e o pasre. Hai.. D-i telefonu lu mami, zi-i c o sun eu s vorbim mult. Da? Te pup.
One of the persons that answered the questionnaire wrote that a difference is that The Romanian ones use bad words. The foreign one:

Salesman: We(Wii), would like to play ! Make your me and play it on wii.
Also there is a difference when it comes to the public the commercial is aimed for. The foreign ones seem to be more concerned to providing services to a large variety of customers from students to old people to persons with disabilities, for example the commercial Face for Apple IPhone. In the Romanian ones there is a sense that the products have a much smaller target market.

5. Conclusions
The commercials that we selected have as a predominant theme the family because this is a concept that is a part of everyones life, and using this is easier to convince the public to buy something. From the use of this concept we can also see the values of the family (like spending time together, teamwork), but at the same time we can see what a family is made up of and also the stereotypes connected to the modern family. The commercials besides using familiar characters from a ideal family also uses logos, colours and music to make it more attractive. But in the end the commercial that sticks in our minds is the one that touches our feelings.

6. Appendices

Questionnaire 1. What subject/theme is approached in each commercial? 2. Which are the values promoted in the commercials? (for example: flexibility in thinking, respect, honesty, others) 3. How do you comment the logos used? 4. Which are the characters in the commercials? 5. What situations are presented? 6. What role do the colours have in the transmitting the message? 7. What stereotypes do you identify in the commercials? 8. For each commercial specify the contribution to the message of the musical background. 9. Argument which is the most memorable commercial. 10. What are the differences between the Romanian and the foreign commercials?

Answeres I 1. The theme of family. The concept of family is underline the concept of family 2. Respect, willingness, honesty 3. They try to sell their products by using the family values 4. The members of traditional families

5. Every day situations 6. The colour of specific products is very important because they convince us to buy that specific product 7. Only women can take care of familiy, house. 8. 9. The commercial with the father and his son 10.Observe different methods of trying to convince customers.

II 1. Money spending, sales 2. Be flexible 3. Very well chosen 4. Ladies, young people 5. Family life 6. An mportant one 7. Men like footbal 8. 9. Vodafone one 10.The Romanian ones use bad words

III 1. 2. 3. 4. 5. 6. 7. Telephone company, food, wii, cars, electronics Respect, honesty, joy, laughter They were ok, good, eye-chatching Ordinary people Everyday moments, occupations An important role because it makes you be attentif I did not see any

8. Puts the hearer in theme 9. The one from cosmote with the butterfly (its heart touching) It is not a big difference, the ones from the telephone companies are quite similar from the ones abroad and the others are purely traditional products

Chestionar

1 2

Ce subiect/tem sunt abordate n reclame? Care sunt valorile promovate n reclame? (de exemplu: flexibilitate n gndire, respect, onestitate, altele) Cum comentai logo-urile folosite? Care sunt personajele din reclame? Ce situaii sunt prezentate? Ce rol au culorile n transmiterea mesajului? Exemplificai. Ce stereotipuri identificati n reclame? Specificai pentru fiecare reclam aportul adus mesajului de fundalul muzical (acolo unde exist). Argumentai care este cea mai memorabila reclam. n ce constau diferenele dintre reclamele romneti i cele strine?

3 4 5 6 7 8

9 10

1. Tema care predomina in reclame este cea a familiei. Alte teme care se regasesc in aceste reclame ar fi cea a timpului, a comunicarii si a tehnologiei care faciliteaza procesul comunicarii. 2. Valorile promovate in reclame sunt respectul pentru ceilalti din jurul tau, timpul petrecut cu familia ca fiind una dintre cele mai importante valori, valorile traditionale, care vizeaza omul simplu, dar si omul modern care pretuieste de asemenea conceptul de familie si care utilizeaza tehnologia pentru aloca suficient timp acesteia. 3. Logo-urile folsite sunt utilizate pentru a atrage atentia oamenilor atunci cand se uita la aceste reclame. Logo-urile dunt folosite de

4.

5.

6.

7.

8.

obicei pentru ca oamenii sa retina mai usor si mai repede reclama respectiva. Personajele din reclame sunt atat oameni mondeni sau cunoscuti din perspectiva televiziunii, ca de exemplu Dani i Rzvan de la emisiunea Neaa cu Rzvan i Dani, sau pu si simplu oameni care nu lucreaza in televiziune sau nu sunt mediatizati. Acest lucru ofera publicului consumator o imagine de ansamblu a societatii, mesajul fiind faptul ca nu trebuie neaparat sa fie o vedeta personajul din reclama. Situatiile din reclame constau in a arata publicului ce inseamna notiunea de familie, familie unita si fericita, cat inseamna pentru membrii familiei sa fie uniti si mai ales cat de importanta este comunicarea in familie. Culorile fac de fapt imaginea sa vorbeasca. Fara culori toate reclamele ar fi la fel. Culorile si non verbalul fac ca oamenii sa retina mai usor reclamele. De exemplu, in reclama Nintendo Wii sunt folosite aproape toate culorile pentru a atrage publicul spre strategia de vanzare : promovarea produselor sau serviciilor oferite. Mesajul, care sta la baza comunicarii, trebuie sa fie cat mai usor de retinut si sa fie credibil. Unul dintre stereotipuri este femeia care are grija de casa, de mambrii familiei si care pe deasupra, mai are si serviciu la care trebuie sa mearga. In reclama cu Napolact se vede clar acelasi stereotip, cel al femeii care gateste si serveste masa. Chiar si in reclama cu Carmol este vorba tot despre femeia care trebuie sa ingrijeasca de barbatul ei. Ajungem la concluzia ca in spatele orcarui barbat sta o femeie. Aspectul sonor intr-o reclama este la fel de important ca si culoarea sau non verbalul. Spre exemplu, in reclama cu Fluturele Cosmote fundalul sonor tinteste spre sensibilizare publicului privitor. In reclama cu Pate Bucegi, sonorul se aude spre sfarsitul reclamei cu scopul de a trage o concluzie, care trebuie sa ramana in minte pubilcului. Prin intermediul reclamelor se face apel efectiv la strategia de marketing, folosita de toti producatorii.

9. Cea mai memorabola reclama este cea cu Apple iphone4, deoarece in acesta reclama se pune accentul pe emotii, sentimente si mai ales momente petrecute in familie. In ultima secventa reclama demonstreaza ca chiar daca exista persoane cu dizabilitati de comunicare, tehnologia le rezolva. Aceasta ultima reclama este cea mai memorabila pentru ca este cea care transmite cel mai mult sentimentul de emotie, vizand astfel nivelul emotional al publicului tinta. 10. Reclamele sunt concepute cu acelasi scop, de a incerca sa isi convinga publicul sa intre in posesia produsului promovat. Diferntele intre reclamele romanesti si cele straine se vad in ceea ce priveste cadrul in care se desfasoara reclama, fundalul sonor, cat si vocabularul folosit de personaje. Uneori o reclama fara replici valoreaza mai mult decat una in care personajele vorbesc,spre exemplu reclama cu Apple iPHONE4.

The transcript of the commercials

I BUNICULE Dani: Fict-a.

Rzvan: Alo! Ce faci tati, i-ai furat telefonu lu mami? Piipoanc? Am zis io? Nu tiu tati ce nseamn.... da, e o pasre, da, piipoanca e o pasre. Hai.. D-i telefonu lu mami, zi-i c o sun eu s vorbim mult. Da? Te pup. D: Hmmm? R: Am zis eu piipoanc azi? D: Noo... Fiica: Bunicule, tu ai piipoance la tine n culte?

II PATE Fiul: Ce faci tati? Tatl: Uite Telegrafiez cuiva s se mbrace mai repede! Mama: Las c la ora asta oricum e bar la bar.... Aa c, dect s muti din volan .... T: Uite c s-a eliberat i traficu..... Fiica: Hm, stai c trebuie s intren garaj!

III FLUTURELE T: Ce-i asta? F: Un fluture. T: Ce-i asta? F: i-am mai spus! E un fluture! T: Ce-i asta? F: De ce faci asta?! E un fluture!! Ce nu-nelegi? Tatl i d jurnalul. T: Cu voce tare. F: Astzi fiul meu a mplinit 3 ani. Am fost mpreun n parc, unde a vzut un fluture. M-a ntrebat de 21 de ori ce este, i i-am rspuns de fiecare dat c este.. un fluture, mbrindu-l i iubindu-l mai mult de fiecare dat...

IV MAMI Soia: S-i fac mami un masaj bun? Soul: h... Soia: Mami! Hai s-l tragi pe Gelu c l-a prins curentu!

V NAPOLACT

Bunicul: Apoi S hie toate ca pe vremuri, s se joace copiii afar la aer, masa s hie mas cu brz sntoas co odinioar, din lapte proaspt c atuncea e bun!

E I FAMILY FUN Salesman: We(Wii), would like to play ! Make your me and play it on wii.

E II HOLIDAYS Father narrating: Its the holidays, the whole family is here, so I bought a Wii System to play together... Father: Hey Lets do this! Grandfather: Ha, ha, ha... Father narrating: The family that plays together, stays together... Grandfather: Jump on your dad, jump on your dad! Father: No! Dont jump! Ahhhh.... Father narrating: My family adores me... Daughter: You Suck! Grandfather: You are really a dissapointment. Father narrating: Its going to be a great Christmas!

E III DINNER Daughter: Like, what am i? Forty? Friend on the phone: I Know! Right? Why whould he do that to you.... Son: Get it, get it .... Husband: Were definetly leaking oil!

E VI FAMILY Husband:You know, clearly, were south , but ...

Wife: I dont go for all these muscless, youre so much better looking! H: I know, right? I mean thats my point. W: What is that? H: Oh... Wow... Hey Connor, alittle dignity buddy!

H: Weve been married for 6 years.. W: 6 years.. H: ... and we were friends for 3 years W: 3 years before that H: Right? W: Yeah.. and to get together we had to break up with the 2 people wewere dating at the time, which was .. Both: Awkward.... W:.... because we were all realy close..

H: Yeah! I was going out with her best friend from childhood and she was going out with my buddy from college.... W: from college, yeah. Theyre ok now, theyre alright... H: They were actualy at our wedding, which was nice.. W: Really generous H: That was fun, part of that was really fun. H: Parenthood is awsome, were awsomw parents.. W: Were the best... H: Im not saying its a competition, but if it was, we would clearly be the winners W: Oh clearly, yeah.. we are winning at parenthood..

H: Wow ....Ro Sham Bo?(rock, paper, scissors) Hrrrmm...Ok Connor, are you mad at me?

W: Our kids are sooo luckyto have us as their parrents. We read to them, we take them on play dates, we hug them and kiss them all the time... H: WE feed them! W: Every day. H: Every single day. I have a phrase for it. Its called giving. And thats what we do, we are givers.. W: He is a giver. And after our second child was born, thats when we gt the minivan.

W: Hi Jonny! Nice to see you! She looks terible.

W: And its so great, its actualy a lot like our family. I mean i use the same words to describe it, id say modern, id say stylish and id say .. super good looking. H: I like to call it the swager wagon, you know? W: Swager wagon, thats sweet. H: Because it has a certain swager to it. Its my phrase swager, i like to swager.. W: You made that up!... H: But seriously, the spoiler, the alloy wheels, the styling is all swager all the time. You know, sometimes when we role up in our swager wagon and people see our style.... I dont want to say they get jelous... W: Yeah you do! H: Yes i do!

W: What?... H: you look gooog. W: thank you! Look at you.. H: Yeah, i would say i look too.

E V FACE

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