Review of Literature 1

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REVIEW OF LITERATURE Ravi Kumar Sharma(2005), in his article technology & security in Indian banking system deals with

the growth of the Indian banking sector. The banking sector is now facing biggest challenges of rapidly changing customer expectations against the back draft of liberalization, privatization and globalization. The retail banking clients today demand more care and extra facilities. They want more mobility of investment, interactive accounts and better segmentation of banking products to cater to different segmental needs, convenience and untimely hour service. Even the PSO culture could not adjust with the pace of the new technology and changes. At present, it is molding and adopting itself to new needs and the dynamism of the environment. It is high time that the banks should start thinking about the internal and the external security of the whole banking system to ensure smooth and free flow of service to the customer. The technology should also be frequently assessed for its security vulnerability. Then only the technology banking sector can be in the era of a secure virtual banking.

J.Venkatesh and P.Periyasamy (2006) in their study role of technology abled in emerging scenario state that the banking market which was largely controlled by the public sector banks, is now facing stiff competition from the foreign players and the new generations private sector bank. The banking segment in india is witnessing revolutionary transformation and the core of this revolution is concept selling. The banking and foreign exchange financial services segment in india is witnessing dramatic changes, which can be termed as a revolution by itself and core of revolution is concept selling. The future prospectus therefore lie in strengthening the package of innovative banking services already provided as well as offering complementary services where the banking and foreign exchange financial service industries should contribute towards the customer oriented out look with certain regulation to face 22nd century customers.

Ravi kumar Sharma,Technology and security in Indian banking system,

R.K. Uppal (2008) in his study customer perception of technology abled services of Indian banks discussed the different e-channels such as ATM, credit and debit cards, telebanking, mobile banking, online banking and smart cards which have changed the face of the Indian banks. The main objective of the study was to analyze the perception of the bank customer regarding technology abled service and to suggest some remedial measures to improve technology abled service. He found and concluded that the customer preferred technology able with the time and cost utility to provide efficient services. The customers are not fully aware of the operational part of each channel and their transactional facilities. On the basics of the observations of the respondants it can be stated that the future of technology abled services will be bright and that in the coming year, the e-channels will definetly help in the transformation of banking in positive manner. On the basics of the finding the paper suggests that the details regarding operating system and facilities provided by the e-channels should be highlighted to each age group and also to the customer irrespective of their occupations. This will create a better awareness among the customer regarding technology abled in banking service. N. kamakodi & M. Basher ahamed khan (2008) in his study customer expectation and service level in technology in era has listed the top ten factor which influence the respondents to choose the bank, are safely of funds, secure ATM, availability of ATM, reputation of the bank, personal attention, pleasing manners of the staff, confidentially closeness to work, timely service and friendliness of staff to help. When the difference between factors of importance and preference of the banks, minimum waiting time, friendly staff willing to help, higher rate of interest on deposit, clear combination, pleasing manners, to branch managers personal attention timely service quick prompt response and quick redressel of compliant are the top ten parameters on the basics of difference in importance and performance out of these ten , nine parameters is much below the expectations of the respondents and it leads to the interpretation that the bank are exceeding the expectations in technology based services but the perceived service level on branch network is below the expected level of the respondents this result is true with the respondents opinion on the perceived gap with the bank because of the introduction of technology and opinion on the necessity of human contact with the clients by the banks.

Dr. A. Subbiah & Mrs. R. Praveena (2010) in their article risk management in technology abled in banking service conclude that while electronic banking can provide a number of benefits to the customer and new business opportunities for bank, it extra cerebrates traditional banking risks. Even though considerable work has been done in some countries in adopting banking and supervision regulations, continuous illigence and revisions will be essential as the scope of technology able banking service increases. In particular, there is still a need to establish greater harmonization and coordination at the international level. Moreover the case with which capital can potentiality be moved between banks and across the borders in an electronic environment creates a greater sensitivity to economic policy of the management. To understand the impact of technology able in banking service on the conduct of economic policy, policy makes a need a solid analytical foundation without one the markets will provide the answer possibly at a high economic cost.

Jayant kumar & Hitesh Bhatia (2009) in their study technology able some economic implications found an important economic implication on technology abled in banking service that has made the measurement of money supply difficult, thereby making the central bank task of monetary policy formulation and implementation cumbersome. Precisely, money stock is no longer a well behaved intermediate/strategic variable which is amenable to targeting. So as to achieve desirable effects on output, employment and price stability. The influence of technology able in banking service on the labor market is wide and penetrative. The introduction of technology abled in banking service threatens not only to reduce the number of employees but also alter the composition of labour input in the banking service. The private sector bank in India being the largest employee suffers from low labor productivity. The only solution for them is to get rid of over employment and adopt technology abled in banking in its totality. This is not an easy task and comes directly in confrontation with workers interest.

Wai-ching poom & Booi-chen tan (2008) in their article spread of technology able in banking service in Malaysia A customer perspective have stated that the interest accessibility awareness, cost, trust in bank, security concerns reluctance of customer, ease of use and convenience are the major factors influencing the electronic banking services in Malaysia. The advantages of electronic banking are modest when compared to other online channels. It is one of the fastest rising services and is a powerful tool for improving customer satisfaction as well as increasing cross selling opportunities. Therefore banks should keep track of the ever changing banking industry and the latest update of internet technology to envisage future competition. Despite all the frenzy about e-banking, the banks should not neglect their branch network as face to face communication is still vital.

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