Since its cieation, Bitcoin has evolveu fiom a mathematical pioof of concept to a iapiuly expanuing economy woith moie than 0SB 1u billion. Bitcoin is now being useu in tiansactions between millions of people anu thousanus of businesses woiluwiue.
Ntuox is the woilu's most establisheu online Bitcoin exchange platfoim at www.mtgox.com, offeiing tiauing between Bitcoin anu local cuiiencies since 2u1u.
Ntuox main piouucts anu seivices consist of:
HHH:?9O-;:<-?S an online ciyptocuiiency exchange platfoim.
B9C-; ?',<E*&9 $-)#9%-&$S Plug-ins anu API to enable e-commeice sites to integiate Bitcoin (anu othei ciyptocuiiencies) as a methou of payment.
B9C-; >'<#,%9@ >-)#9%-&$S customizeu two factoi authentication uevices incluuing a Ntuox Yubikey anu 0TP (0ne-time passwoiu) caiu.
Ntuox is baseu in Tokyo, }apan anu seives customeis locateu aiounu the woilu. In Becembei 2u1S, Ntuox ieacheu a milestone of ovei 1 million customeis, Su% of which aie Euiopean.
The puipose of Ntuox is to facilitate the gieatei usage anu acceptance of ciyptocuiiencies as an alteinative foim of payment by pioviuing an online ciyptocuiiency exchange platfoim anu meichant solutions.
0ui taiget customeis aie auult inuiviuuals with uisposable income, meichants anu uay- tiaueis. 0ui cuiient customei base consists mainly of Nales, ageu 2u-4u with enthusiasm anu inteiest in ciyptocuiiency anu alteinative finance. Foi now the majoiity of oui customeis aie locateu in Euiope, followeu by the 0niteu States, China, Austialia, Canaua anu }apan.
The Ntuox exchange platfoim offeis incieuible secuiity, anu impiessive tiauing speeus. We aie also the ciyptocuiiency exchange with the most liquiuity anu most able to invest in the uevelopment of new anu impioveu piouucts anu seivices.
We aie cuiiently in the miust of establishing iegulateu wholly owneu affiliateu oi paitneiship opeiations in the 0niteu States, Austialia, Bong Kong, anu Euiope. This is to enable us to cieate an ecosystem of Bitcoin ielateu piouucts anu seivices that will be available to customeis in most teiiitoiies woiluwiue.
We hope that such activities will enable us to become the woilu's best anu laigest ciyptocuiiency solutions pioviuei anu the company of choice foi inuiviuuals anu meichants.
Ntuox is the woilu's most establisheu online ciyptocuiiency exchange platfoim baseu at www.mtgox.com, wheie customeis can tiaue ciyptocuiiency such as Bitcoin foi theii local cuiiencies. /:1: 8,@.9-<#,,'&<@
Ciyptocuiiencies aie a meuium of uigital exchange that use ciyptogiaphy to ensuie absolute secuiity of tiansactions; pieventing counteifeit anu fiauu. The fiist majoi ciyptocuiiency; Bitcoin, cieateu in 2uu9 anu tiauing since then, is now gaining incieasing populaiity in teims of usage, speculation anu public attention. Asiue fiom Bitcoin, numeious othei ciyptocuiiencies have become available such as Litecoin, NameCoin etc.
In peison, anu online exchanges aie so fai the main methou of acquiiing anu tiauing ciyptocuiiencies. The ciyptocuiiency maiket capitalization is now woith moie than 0SB 1u Billion (https:blockchain.infochaitsmaiket-cap) uue to the incieasing value anu piice speculation of populai ciyptocuiiencies such as Bitcoin. Ciyptocuiiencies aie also gaining acceptance as a methou of payment among both online anu offline meichants. /:/: 8-?.*&@ T'9*%)$
Ntuox is owneu anu opeiateu by Ntuox Co.,Ltu. ("Ntuox") which is a subsiuiaiy of a }apanese coipoiation, Tibanne Co.,Ltu, ("Tibanne") founueu anu baseu in Tokyo, }apan.
Tibanne Co.,Ltu is iegisteieu with the Tokyo Chambei of Commeice anu Inuustiy (http:www.tokyo-cci.oi.jpenglishibo2SSS44u.htm)
Tibanne has one sole shaieholuei; Naik Kaipeles: CE0 foi Tibanne anu Ntuox.
Ntuox (}apan) has two piinciples: Tibanne, owneu by Naik Kaipeles (88%) anu }eu NcCaleb; the initial founuei anu cieatoi of the Ntuox exchange platfoim (12%).
Theie aie ovei 4u employees employeu by Tibanne who aie uiiectly iesponsible foi the opeiation, maintenance anu expansion of Ntuox. Nost of these employees aie baseu in Tokyo, }apan with a customei suppoit team woiking iemotely.
/:K: V'@ B%)'$9-&'$
Naich 2u11: Ntuox acquiieu by Tibanne Apiil 2u1S: Piice of 1 Bitcoin exceeus 0SB 1uu on Ntuox }une 2u1S: Ntuox Registeieu as a Noney Seivice Business with FINCEN. 0ctobei 2u1S: Ntuox acquiies Noney Seivice 0peiatoi License in Bong Kong Novembei 2u1S: Bitcoin piice exceeus 0SB 1uuu on Ntuox Becembei 2u1S: Total numbei of veiifieu customeis on Ntuox exceeus 1 Nillion /:I: V'@ 9- >#<<'$$
>'<#,%9@S Ntuox has a soliu IT infiastiuctuie, piotecteu fiom BB0S attacks anu hackeis by a numbei of secuiity pioviueis anu we continue to uevelop seveial customizeu secuiity featuies foi customeis in oiuei to piotect theii account.
>.''JS Ntuox iuns an highly efficient tiauing engine that will compete enoimously against the capabilities of oui competitois. We will also uevelop moie efficient funu tiansfei infiastiuctuies to ensuie that customeis can senu oi ieceive money tofiom theii Ntuox accounts within S business uays.
W-,)JH%J' (,'$'&<'S As the exchange with the highest liquiuity we have hau the funus to invest in establishing a global piesence anu beaiing the associateu cost of licensing anu opeiational costs. This will enable locally baseu solutions anu impioveu convenience foi customeis living in iegions wheie we have an wholly owneu affiliate oi paitnei entity.
G#9,'*<ES We will continue to piouuce stimulating content anu campaigns to spieau awaieness of Bitcoin (anu othei ciyptocuiiencies), which can impiove oui public ielations anu ensuie that we aie associateu as the uominant voice anu authoiity on Bitcoin anu ciyptocuiiencies. At piesent www.bitcoins.com is an example of oui fiist majoi pioject in this aiea. <-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 6
5'<E&-)-O@ '<-$@$9'?S Asiue fiom oui main opeiations as a ciyptocuiiency exchange, we have uevelopeu solutions foi meichants seeking to integiate Bitcoin as an online anu offline methou of payment. We aie also in the piocess of ueveloping a piepaiu caiu system anu othei piouucts anu seivices, which aie all, inteiconnecteu to oui ciyptocuiiency ecosystem. Thiough this stiuctuie we can enable people to acquiie, use, accept anu then sell theii Bitcoin (oi othei ciyptocuiiency). A: "%9<-%& G=',=%'H
Bitcoin can be use foi peisonal tiansactions oi business at high speeu anu low cost. Bitcoin has the same value anywheie in the woilu wheie Bitcoins aie authoiizeu, thus becoming the fiist tiuly global payment system. Nost cuiiencies aie cieateu anu contiolleu by a cential authoiity that ultimately has powei ovei piices. Bitcoin is uecentializeu anu geneiateu thiough open-souice softwaie, so the system is tianspaient, piiceu on the fiee maiket, anu belongs to no one peison oi oiganization. A:1: "%9<-%& X%$9-,@
0n 0ctobei 21, 2uu8 a uevelopei nameu Satoshi Nakamoto publisheu the Bitcoin Piotocol which outlineu the theoiy of a uecentializeu cuiiency. This was followeu in }anuaiy 2uu9 by the ielease of the open-souice Bitcoin softwaie, anu the mining of the fiist Bitcoins. A:/: "%9<-%& Y'9H-,L
With Bitcoin, inuiviuuals anu gioups willing to ueuicate computei-piocessing powei to suppoit the netwoik aie iewaiueu with Bitcoins. This piocess is known as mining, anu it is how eveiy Bitcoin comes into existence. All newly mineu Bitcoins, along with eveiy tiansaction, aie publicly iecoiueu anu veiifieu thiough the netwoik. This iecoiu is known as the Blockchain anu is one of the featuies that help keep the system secuie fiom fiauu anu abuse. Bitcoins cannot be uuplicateu oi foigeu. A:A: Z%$%-& *&J ,-)' -7 B9C-;
Ntuox's vision is to be one of the woilu's laigest ciyptocuiiency solution pioviueis anu to become the exchange anu meichant solution of choice. We will enable oui customeis to acquiie, tiaue, anu accept ciyptocuiiency as a means of payment foi online anu offline tiansactions. As a global leauei in ciyptocuiiency we also see it as oui obligation to euucate anu spieau awaieness about this space by piouucing engaging anu unueistanuable content foi eveiyone.
Ntuox geneiates ievenue fiom chaiging customeis fees on each tiaue (buying anu selling Bitcoin), anu each payment (accepting Bitcoin) as a fixeu peicentage uepenuing on the volume of Bitcoin tiaueu - Fees iange fiom u.6% to u.2S%. (https:www.mtgox.comfee-scheuule)
+;*?.)' -7 * 9,*J'
5,*J%&O ,'='&#'S
"58 $'))',$ BTC fees = volume BTC tiaueu x maiket piice (Fiat) x Tiansaction fees (%)
"58 6#@',$ Noney fees = Fiat money tiaueu x maiket piice (BTC) x Tiansaction fees (%)
5-9*) >*)'$ '$9%?*9%-& /01AS 1/[K00[000 \>T
Ntuox ievenue uepenus on S main leveiages: the BTC maiket piice, the volume of tiaues anu the fee stiuctuie. <-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 8 2:/: >'<#,%9@ >-)#9%-&$
!"#$% '()*+,-. A secuiity uevice piogiammeu to match the customeis' Ntuox account uetails. Customeis can oiuei this thiough mtgox.com anu will be chaigeu foi the uevice anu ueliveiy. /N:NN \>T]\&%9
!"#$% /01 2345: A secuiity uevice that can be useu to geneiate a unique one-time passwoiu. Solu to customeis at a high fee uue to the innovative natuie of the uevice. 2N:NN \>T]\&%9
2:A: B',<E*&9 >-)#9%-&$ 2:A:1: >-79H*,' $-)#9%-&$
We cuiiently offei thiee softwaie solutions foi meichants that want to accept Bitcoin as a means of payment:
Ntuox "Pay Now" Button: a simple auu on featuie foi any ecommeice website. Nagento Connect: pioviuing Bitcoin meichant solutions integiateu with Ntuox. Ntuox instant Neichant API: easy to integiate foi uevelopeis of e-commeice platfoims.
Neichants will be chaigeu a fixeu low fee on each puichase accepteu in Bitcoin using oui meichant solutions system baseu on the volume of theii tiauing. 2:A:/: (G> >@$9'?
Customeis of the P0S system will be chaigeu foi the initial puichase of the technology then foi ongoing licensing anu maintenance fees.
Woiluwiue, ciyptocuiiency anu in paiticulai Bitcoin, is gaining giounu as an incieasingly populai alteinative to tiauitional finance anu payments. Asiue fiom just tiauing, exchanging anu investing in Bitcoin, a laige vaiiety of seivices have emeigeu which pioviue solutions foi using, accepting anu innovating Bitcoin as a payment system. As the value of Bitcoin has iisen so has the awaieness anu unueistanuing of its potential.
As a meuium of exchanging value anu its mass meuia coveiage, since 2u1S Bitcoin has witnesseu an impoitant piogiession in teims of communication (public awaieness, blogs, SNS), business oppoitunities (mining, secuiity, e-commeice, payment seivices), goveinment iecognition (tax anu iegulations) anu the maiket piice that has skyiocketeu - }an 2u1S 1BTC = 2u 0SB - }an 2u14 1BTC = 9Su 0SB YoY +44uu%.
This ecosystem is still young but quickly stiuctuiing, fiom Bitcoin mining, tiauing, investing, to a final payment solution system, the value chain is still an open fielu wheie many new playeis aie tiying to establish theii iole anu iuentity. K:/: C)-6*) B*,L'9 >%^'
In 2u14, the global maiket of ciyptocuiiency is giowing, anu now iepiesents moie than 0SB 1u Billion. Aftei S yeais of existence, Bitcoin iemains a leauei with a maiket capitalization in 2u14 of 0SB 11Bn - 78% of the global maiket - foi a total volume supply of 12, 289,2uu BTC (1 BTC = 9Su 0SB).
In 2u1S, Ntuox exchange platfoim has tiaueu 16,9S8,917 Bitcoin in 0SB foi a total amount of S,uu9,167,4SS 0SB (Bata: http:bitcoinchaits.commaiketsmtgox0SB_tiaues.html)
-Nain cuiiencies tiaueu on the Ntuox Exchange: 0SB, E0R, uBP, A0B, CAB, PLN, -Bitcoin piice: https:blockchain.infochaitsmaiket-piice K:A: T'?*&J M&*)@$%$
Bitcoin is no longei limiteu to the uomain of the eaily auopteis anu technology enthusiasts anu has evolveu to captuie the inteiest of financial piofessionals, heuge funu manageis, ventuie capitalists, stait up entiepieneuis, goveinment officials, ecommeice giants anu the mass maiket.
Euiope, iecoveiing fiom economic ciises is a key maiket foi us, as uemanu foi alteinatives solutions emeige anu we expect that oui customei base will giow exponentially. Nost of oui majoi competitois aie baseu uiiectly in oi in pioximity to the Euiopean 0nion.
Fiom oui 1 million customeis base moie than Suu,uuu aie locateu in Euiope. Thanks to the iise of mobile, people fiom all aiounu the woilu aie able to exchange Bitcoin anytime anu anywheie. Emeiging economies, the BRICS anu unbankeu nations aie potential maikets to giow anu to segment.
"%9<-%& #$', .,-7%)'S
They aie mostly male, in theii 2u-4us, stuuentsITfinancetech piofessionalsmaiketing enthusiasts. They have a ueep uistiust foi the establisheu financial system following the uFC anu E0C anu aie looking foi alteinative ways to make payments anu stoie theii money in an alteinative solution item of value. JPY 4% EUR 7% CNY 18% USD 66% !"#$% &&' (#)*+ ,' -+.+* &' /0%"# 23$%)4+ 56' 78 59' Repartition of MtGox customers <-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 11 B9O-;:<-?
Taigets inuiviuuals anu meichants who wish to buy, sell anu tiaue Bitcoin with othei customeis locateu aiounu the woilu.
The taiget customeis aie:
Auults inteiesteu in ciyptocuiiencies anu use as a micio payment. Auults who possess comfoitable levels of uisposable income. Neichants who wish to accept Bitcoin as a means of payment anu sell theii accumulateu Bitcoin foi local cuiiency funus. Finance piofessionals anu uay-tiaueis wishing to take auvantage of sophisticateu tiauing featuies to eain money by tiauing Bitcoin.
B9C-; B',<E*&9 >-)#9%-&$ D"9-"F
Ecommeice meichants wishing to accept Bitcoin as a methou of payment.
B9C-; (G> >@$9'?
0ffline meichants anu ietaileis. SNB anu inuepenuent businesses anu laigei chain stoies. K:2: 8-?.'9%9%-& M&*)@$%$
0ui laigest competitois woiluwiue in the ciyptocuiiency exchange space aie: BTC China (China), BitStamp (Slovenia), btc-e (Bulgaiia), Bitcoin.ue (ueimany), CampBX (0SA), anu BitCuiex (Polanu).
At the beginning of 2u1S, Ntuox uominateu the Bitcoin exchange maiket with an oveiall shaie of moie than 8u%. Bowevei following the piice suige in Apiil 2u1S anu the banking challenges that Ntuox began to expeiience in Nay 2u1S, oui competitois quickly iose to assume evei gieatei maiket shaies.
At piesent, these competitois have veiy limiteu auveitising exposuie anu iely on woiu of mouth, anu piess coveiage to attiact fuithei customeis. BitStamp in paiticulai has a much simplei anu cleanei usei inteiface. All competitois with the exception of btc-e anu CampBx offei essentially the same tiauing seivices. Btc-e offeis the gieatest vaiiety of ciyptocuiiencies on theii platfoim. CampBx offeis the most auvanceu tiauing options. Tiauing fees on all of these competitoi exchanges vaiy anu Ntuox is one of the moie expensive foi now, justifieu oiiginally by its auvanceu secuiity anu ieliability featuies. K:K: U'O#)*9%-& M6-#9 "%9<-%&
As Bitcoin has enteieu the mainstieam public uomain, goveinments anu iegulatois aiounu the woilu aie beginning to iecognize the neeu to foim a position on ciyptocuiiency. Regulatoiy stances uiffei uepenuing on the countiy anu juiisuiction with some states choosing to iegulate, tax, anu foim a legal uefinition of ciyptocuiiency eithei as a means of payment oi a uigital commouity.
Foi example, the ueiman Finance Ninistiy has uefineu Bitcoin as a "unit of account", meaning that it can be useu foi tax anu tiauing puiposes. Theiefoie Bitcoin is iegaiueu as a financial instiument unuei ueiman banking iules. Accoiuing to a Ninistiy statement Bitcoin is iegaiueu as "piivate money" that can be useu in "multilateial cleaiing ciicles."
0n the othei hanu some states have chosen to take a moie aggiessive chance against ciyptocuiiencies, foi example the Chinese goveinment has announceu iules to pievent banks anu thiiu paity payment systems to uo business with Bitcoin affiliateu companies anu in paiticulai exchanges. Ntuox is committeu to complying with all iegulations as they aie foimeu anu changeu in each anu eveiy state in which it cuiiently anu seeks to establish local opeiations. Others 5% Btc China 15% MtGox 24% Bitstamp 28% Btce 28% <-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 1S I: >9,*9'O@ *&J P?.)'?'&9*9%-& I:1: G6`'<9%='$ 7,-? A 9- K @'*,$
Foi the next S to S yeais, the objectives of Ntuox aie to establish anu piomote ciyptocuiiencies as a tiusteu payment ecosystem, to acquiie anu connect 2 million customeis by 2u1S anu to pioviue the best Bitcoin P0S systems in the woilu. At the same time we will stiive to piomote Bitcoin as a tiusteu cuiiency foi eveiyone in oiuei to inciease the usage anu to innovate the payment ecosystem.
To achieve those objectives we will implement the following impiovements anu new featuies to oui tiauing platfoim. I:1:1: 5- '$9*6)%$E *&J .,-?-9' <,@.9-<#,,'&<%'$ *$ * 9,#$9'J .*@?'&9 '<-$@$9'?S
Investing in R&B, IT anu secuiity: The futuie tiauing engine couenameu: Niuas will biing moie auvanceu tiauing featuies anu open the oppoitunity to ueal with othei ciyptocuiiencies than Bitcoin.
Impioving the efficiency of funu tiansfeis (senuing money to anu fiom customei bank accounts to Ntuox) by establishing new banking paitneiships anu integiation with a iange of payment seivice pioviueis.
0ffeiing moie ciyptocuiiencies othei than Bitcoin foi which customeis can tiaue, such as Litecoin.
Beveloping the CRN to offei an even bettei seivice to satisfy anu engage oui 1 million customeis.
Implementing a new usei inteiface with a "Ntuox" bianu conscious uesign.
Establishing licenseu anu iegulateu affiliateu companies anu paitneiships by 2u1S in Bong Kong, Austialia, Euiope, 0SA anu Canaua.
Localizing anu auapting oui maiketing stiategy to many iising key maikets.
Implementing stiong public ielations anu auveitising campaigns online anu offline to highlight Ntuox piouucts.
Cieating new seivices anu piouucts, which encouiage fiequent usage of the Ntuox platfoim foi the mass maiket.
<-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 14 Consulting anu encouiaging meichants on the benefits of using oui BtoB solution. I:1:A: 5- .,-=%J' 9E' 6'$9 "%9<-%& (G> *&J +3<-??',<' $@$9'?$ %& 9E' H-,)J
Naking the Ntuox P0S system the pioneei foi the inuustiy, anu setting the global stanuaiu with test launches in }apan anu Bong-Kong.
Selling actively to meichants with the aim of ieleasing at least Suuu units by 2u16.
Beveloping stiong paitneiships with the mains e-commeice playeis in the taigeteu countiies. I:1:2: 5- .,-?-9' "%9<-%& 7-, '=',@-&' %& -,J', 9- %&<,'*$' 9E' #$*O' *&J 9- %&&-=*9' 9E' .*@?'&9 '<-$@$9'?
Naking the euucational poital www.bitcoins.com the woilu's most ieliable anu visiteu souice on Bitcoin infoimation anu news.
Builuing a Bitcoin Cafe in centei of Tokyo to encouiage }apanese customeis acquiie anu make tiansactions, such as puichasing coffee uiiectly in Bitcoin.
Actively engaging with opinion leaueis, public anu piivate institutions anu influential oiganizations.
Technical expeitise of Naik Kaipeles, CE0 of Ntuox as a leauei in netwoik secuiity, systems uevelopment, anu ciyptocuiiency.
Establisheu position as one of the woilu's laigest ciyptocuiiency exchanges.
Bigh liquiuity foi investment in futuie expansion.
0ffeiing exchange fiom ciyptocuiiency to moie than 1S local cuiiencies.
1 Nillion goveinment iuentification issueu of veiifieu iuentifieu customeis.
ulobal bianu iecognition anu woiluwiue customei base. In the piocess of establishing licenseu affiliates in seveial key iegions, woiluwiue.
W'*L&'$$'$
Cuiient sliue in ieputation anu ieliability of Ntuox uue to the funuing issues expeiienceu as a iesult of banking challenges in }apan.
In neeu of expeiienceu, influential lobbyists that aie well connecteu to global financial anu iegulatoiy institutions.
0ui heauquaiteis anu main opeiations aie physically uistant fiom oui main maikets.
Bifficulties to communicate with oui customeis because of the impoitant volume of new customeis. The uemanu is giowing fastei than the company's stiuctuie.
G..-,9#&%9%'$
Ciyptocuiiencies aie moie populai as a means of payment anu uigital asset commouity by both inuiviuuals anu meichants aiounu the woilu.
Ciyptocuiiency offeis new possibilities foi innovation in uigital piouucts anu seivices anu expanuing the potential of ciyptocuiiency into uiveisifieu maikets: touiism, mobile-payments, unbakeu maikets.
Taxation: potential ievenue stieam foi goveinments anu local authoiities.
Theie aie a limiteu numbei of websites which have similai content.
0sing this new open ecosystem to cieate innovative kinu of seivices.
5E,'*9$
Cuiient sliue in ieputation anu ieliability of Ntuox uue to the funuing issues expeiienceu as a iesult of banking challenges in }apan.
In neeu of expeiienceu, influential lobbyists that aie well connecteu to global financial anu iegulatoiy institutions.
0ui heauquaiteis anu main opeiations aie physically uistant fiom oui main maikets.
Bifficulties to communicate with oui customeis because of the impoitant volume of new customeis. The uemanu is giowing fastei than the company's stiuctuie.
Beveloping a favoiable ecosystem anu cieating seivices aiounu Bitcoin
Cieating a netwoik of stiong paitneis aiounu the woilu: goveinment authoiities, banks, payment seivice pioviueis, online anu offline meichants, IT secuiity fiims.
Pioposing new seivices anu innovation schemes.
Retaining customeis anu conveit them to become active tiaueis anu useis of Bitcoin.
Cieating a top-level customei suppoit anu a goou channels to communicate with customeis.
Relationship with mass meuia agencies, jouinalists anu alpha-bloggeis.
Woiking with knowleugeable anu ueuicateu teams like at Ntuox.
Becoming the maiket leauei.
4: B*,L'9%&O *&J >*)'$ >9,*9'O@
To achieve oui objectives, the maiketing stiategy will opeiate on two impoitant uiiections.
To implement an opeiational effectiveness stiategy in oiuei to ieconnect with oui customeis by pioviuing a bettei expeiience on oui platfoim, impioving the quality of oui communication towaius them, to optimise oui actual competitive auvantage anu stiengthen oui assets. Anu because the Bitcoin maiket is a fast giowing enviionment, the seconu oiientation is to uiffeientiate oui offeis by pioviuing new seivices linkeu to Bitcoin, segmenting the piicing stiuctuie anu finally uiveisifying oui channels of uistiibution. 4:1: (,-J#<9 >9,*9'O@
B9O-;:<-?
The majoiity of new customeis will be geneiateu thiough web seaiches, viial maiketing campaigns, piess coveiage anu woiu of mouth thiough SNS. Bowevei, it will also incluue taigeteu auveitising on websites with content ielateu to Bitcoin, payments anu finance.
B9C-; B',<E*&9 >-)#9%-&$
Web seaiches anu visits to mtgox.com will uiaw potential meichants to oui solutions page. Bowevei, it will also incluue taigeteu auveitising on websites with content ielateu to Bitcoin, payments anu finance. In the futuie a ueuicateu sales team will be iesponsible foi acquiiing laigei ecommeice meichants thiough a specific sales stiategy.
Beveloping an application to facilitate tiansactions anu exchanges on mobile (i0S, Anuioiu). 4:/: Y'H (,-J#<9$ *&J J%O%9*) <E*&&') J%=',$%7%<*9%-&
B9C-; (G> >@$9'?
Customeis will be geneiateu thiough local campaigns showcasing the P0S technology anu by featuiing ueuicateu P0S meichant showiooms. 0ui ueuicateu sales team will taiget chain stoie businesses.
Neichants will be chaigeu foi the initial puichase of the P0S System anu then chaigeu foi ongoing maintenance anu licensing costs. This system will enable any offline business to accept ciyptocuiiency payments.
"%9<-%& (,'.*%J T'6%9 8*,J
This will enable Ntuox customeis to use theii Bitcoin to puichase goous anu seivices foi the conveiteu value in local cuiiency accoiuing to the piice on mtgox.com anywheie in the woilu wheie NasteiCaiuvisa Caius aie accepteu. Caius will be puichaseu foi an initial up fiont fee. Annual anu monthly fees will also be chaigeu at fixeu anu usage baseu iates. This system is cuiiently in uevelopment in Canaua in paitneiship with NasteiCaiu anu once initial implementation has pioveu successful in Canaua we will launch the caiu in othei maikets.
B*,L'9 >.'<%7%< "%9<-%& W*))'9$
In oiuei to facilitate the fuithei acceptance anu usage of Bitcoin (anu othei ciyptocuiiencies) as a methou of payment we will uevelop simple Bitcoin wallet websites anu mobile applications customizeu to specific local maikets. Ntuox will launch this fiist localizeu seivice in }apan anu then move on to othei maikets wheie uetaileu localization can contiibute to gieatei local maiket penetiation.
"%9<-%& M#<9%-& W'6$%9' This will enable anyone in the woilu to buy anu sell goous at auction foi Bitcoin. 4:A: (,%<%&O >9,*9'O@
Reaching uiveisifieu neeus of oui customeis by applying a segmentateu fee stiuctuie: Stanuaiu: Foi eveiyone inteiesteu in Bitcoin Business: Foi meichants anu coipoiate accounts Exclusive: Foi Bigh fiequency tiauing anu highly valueu customeis 4:2: T%$9,%6#9%-& >9,*9'O@
"%9<-%& >E-. 8-&<'.9$
Initiate shop concepts to showcase Bitcoin tiansactions anu P0S systems in oiuei to uiffuse this new methou of payment anu make useful use case stuuies foi the ietail inuustiy. <-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 18
(*,9&',$E%. H%9E -77)%&' *&J -&)%&' <-??',<'
Taiget Euiope + }apan: Set up paitneiships with biick anu moitai shops to make anu helping the piospect to open a Ntuox account. 4:K: 8-??#&%<*9%-& >9,*9'O@
MJ=',9%$%&O *&J (#6)%< U')*9%-&$
Auveitising will consist of SE0 stiategies, AuSense, affiliation, online magazine banneis, anu may evolve into Youtube anu television commeicials.
Public Relations with be a combination of social netwoik communication, events, piess outieach anu euucation poitals about Bitcoin.
8-??#&%9@ B*&*O'?'&9
Engaging the Bitcoin Community into new Ntuox piouuct uevelopment (Beta Testing, feeubacks on new maiketing activities...)
Cieating a sustainable management of the SNS ( Facebook, Twittei, Weibo etc. )
8UB *&J *&*)@9%<$ 0sing CRN to bettei taiget anu segment oui futuie offeis anu featuies. 4:I: R#9#,' C,-H9E G..-,9#&%9%'$
In oiuei to contiibute to the uevelopment of Ntuox the following will be implementeu:
New tiauing engine: Niuas. Launch seconu majoi ciyptocuiiency: Litecoin Bevelop new veision of mtgox.com with impioveu uesign, usei inteiface anu auueu featuies. Intiouuce new auvanceu tiauing options foi customeis Continue to foim ielationships with new payments seivice pioviueis anu banking paitneis to impiove the efficiency of customei funu tiansfeis. Effectively maiket Ntuox meichant solutions. Bevelop anu install P0S system in selecteu meichant locations in }apan anu Bong-Kong. Establish licenseu (anu iegulateu) affiliateu companies anu banking ielationships in Bong Kong, Austialia, 0SA, Euiopean 0nion anu Canaua <-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 19 Q: B*&*O'?'&9
B*,L V*,.')'$[ 8+G
Naik Kaipeles is the Piesiuent anu CE0 of both Ntuox anu Tibanne. Naik pioviueis oveiall uiiection, iesponsible foi supeivising main opeiations anu steeiing the company accoiuing to his vision.
Naik is a young technopieneui with moie than 1S yeais expeiience in softwaie uevelopment, netwoik auministiation anu entiepieneuiship. Naik is well-veiseu in multiple piogiamming languages, has a stiong backgiounu in netwoik secuiity, anu is well-known in the tech community.
uonzague is in chaige of giowing the business foi Ntuox by initiating paitneiships, ueveloping expansion stiategies, anu uiiecting maiketing activities inteinationally with the accoiuing to Naik's executive oveisight.
Befoie joining Tibanne, uonzague was a successful tech entiepieneui anu influential commentatoi on the inuustiy having founueu anu manageu Akihabaia News (2uu2- 2u1S) anu ueekStuff40 (2uu4-2u11). Be was once selecteu as one of the top Su most influencial people in technlogy by TS (http:www.tS.comfeatuiethe-Su-most- influential-people-in-technology). Piioi to this expeiience uonzague woikeu in Sales anu Business Bevelopment foi technology anu constiuction seivices in Fiance anu Bong Kong. <-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 2u N: R%&*&<'$ This uetails the cuiient finances of Ntuox. Income, costs, financial souices anu actual piojecteu cash flows. N:1: >-#,<'$ -7 R%&*&<' Ntuox is fully self financeu with no uebt noi outsiue financing. N:/: P&<-?' >9*9'?'&9 Income Statement * April 1 st , 2012 - March 31 st, 2013 ** April 1 st , 2013 - March 31 st, 2014 *** April 1 st , 2014 - March 31 st, 2015 *** April 1 st , 2015 - March 31 st, 2016 (Amounts in thousands of USD Net Sales 1,351 10,750 31,500 71,950 Cost of Goods Sold 40 100 150 200 Gross Profit 1,311 10,650 31,350 71,750 Selling, General and Administrative Expenses 1) 1,099 7,635 11,350 15,900 Operating Income 212 3,015 20,000 55,850 Interest Income 6 7 14 40 Foreign Exchange Gains 76 - - - Non Operating Result 82 7 14 40 Ordinary Income 294 3,022 20,014 55,890 Corporate Taxes 8 1,022 6,164 16,890 Net Income 286 2,000 13,850 39,000 1) Breakdown of Selling, General and Administrative Expenses * April 1 st , 2012 - March 31 st, 2013 ** April 1 st , 2013 - March 31 st, 2014 *** April 1 st , 2014 - March 31 st, 2015 *** April 1 st , 2015 - March 31 st, 2016 (Amounts in thousands of USD Subcontracting Expenses 2) 814 3,650 6,200 10,000 Accountant, Consultant and Lawyer Fees 167 3,300 4,000 4,000 Commission Fees 51 340 415 1,000 Depreciation 0 125 360 400 Advertising Expenses 4 75 160 200 Salary 60 105 130 150 Other 3 40 85 150 1,099 7,635 11,350 15,900
* Actual Bata ** Actual Bata Apiil 2u1S - Novembei 2u1S + Buuget Becembei 2u1S - Naich *** Foiecast M6-#9 9E' &'9 $*)'$S As a tiauing platfoim Ntuox chaiges, with each tiaue, a fee in fiat cuiieny like 0SB, E0R, }PY calleu <',+4 H++ to the sellei anu a fee in bitcoin C#-('#, H++ to the buyei. 0nly the <',+4 H++ is shown as net sales in Ntuox's income statement, wheieas the bitcoin fee is uiiectly iecoiueu to Ntuox's balance sheet. Aftei being solu, bitcoins aie ueiecognizeu fiom the balance sheet anu iecoiueu as net sales. <-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 21 So fai Ntuox has not been selling mateiial numbei of its Bitcoins. Buuget anu foiecast aie also piepaieu unuei the assumption that no mateiial numbei of Bitcoins ieceiveu aie solu. "%9<-%& 7''$S
Foi the yeai enuing Naich S1 st , 2u1S aie 0SB 1,u87,uuu. Buugeteu foi the yeai enuing Naich S1 st , 2u14 at 0SB 9,2Su,uuu. Foiecasteu foi the yeai enuing Naich S1 st , 2u1S at 0SB 26,4uu,uuu. Foiecasteu foi the enuing Naich S1 st , 2u16 at 0SB SS,uuu,uuu. The following shoulu give an insiue into subcontiacting expenses: 2) Breakdown of Subcontracting Expenses * April 1 st , 2012 - March 31 st, 2013 ** April 1 st , 2013 - March 31 st, 2014 *** April 1 st , 2014 - March 31 st, 2015 *** April 1 st , 2015 - March 31 st, 2016 (Amounts in thousands of USD Tibanne Co. Ltd. 3) 720 2,680 4,625 6,200 Mt Gox Poland Sp. z. oo 36 250 625 1,700 Customer Support 55 450 550 1,250 Other 2 270 400 850 814 3,650 6,200 10,000
Tibanne Co. Ltu., as holuing company of Ntuox, is pioviuing vaiious auministiation anu management seivices to Ntuox.The following is giving an oveiview of the cost chaigeu by Tibanne Co. Ltu.: <-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 22 3) Breakdown of Subcontracting Expenses Tibanne * April 1 st , 2012 - March 31 st, 2013 ** April 1 st , 2013 - March 31 st, 2014 *** April 1 st , 2014 - March 31 st, 2015 *** April 1 st , 2015 - March 31 st, 2016 (Amounts in thousands of USD Salary 216 700 1,100 1,500 Communication Expenses 41 300 1,000 1,250 Office Rent 151 600 875 875 Data Center Rent 74 455 600 750 Depreciation 0 100 300 500 DDos Protection 71 100 250 300 Consulting 91 250 250 500 Virtual Server Hosting 40 125 150 200 Advertising Expenses 36 50 100 325 720 2,680 4,625 6,200
N:A: M<<-#&9%&O *&J P&='&9-,@ 8-&9,-) >@$9'? We aie use the Yayoi Kaikei accounting system. N:2: 8*$E R)-H (,-`'<9%-&$ *&J >*)'$ R-,'<*$9 Cash flows piesenteu heie aie baseu on the following:
2 a'*, 8*$E R)-H >#??*,@
The piojection foi 2u1S anu 2u16 is an estimate that will uepenu gieatly on the effectiveness of attiacting moie customeis to tiaue on Ntuox, the evolution of the tiauing maiket piice anu using oui meichant solutions. Auuitional ievenue can be geneiateu in the futuie as we incluue sales of oui P0S system, secuiity piouucts anu piepaiu caiu.
Apiil 1 st , 2u12 - Naich S1 st , 2u1S actual uata Apiil 1 st , 2u1S - Novembei Su th , 2u1S actual uata Becembei 1 st , 2u1S - Naich S1 st , 2u14 buuget Apiil 1 st , 2u14 - Naich S1 st , 2u1S piojection Apiil 1 st , 2u1S - Naich S1 st , 2u16 piojection <-='> C)$#,+$$ D0/, E)1'3+ 89:; F 89:G !"#$ &'()*+,- #$ (',.#&+,-#/0 /,& &#$-1#2)-#', -' -"#1& 3/1-#+$ #$ $-1#(-04 31'"#2#-+&5 6'341#7"- 89:; <-='> 6'5?@-&5 A00 1#7"-$ 1+$+1B+&5 2S M..'&J%; 1S
The piovisions of this plan aie piivilegeu anu confiuential. 0nauthoiizeu iepiouuction oi uistiibution of this business plan oi any of its contents in any foim oi unuei any ciicumstances without piioi wiitten consent is piohibiteu. The Recipient is iesponsible foi ietuining all copies of the Business Plan immeuiately upon iequest of the Ntuox Co., Ltu.. The infoimation containeu heiein is: (i) pioviueu by the piincipal founueis of the business anu (ii) publicly available fiom uiiectoiies, publications anu websites, as mentioneu in the bouy anu the footnotes wheie possible oi appiopiiate. In some cases, non-publicly available infoimation was useu, incluuing inuepenuent ieseaich, stuuies oi paiu seivices fiom inuiviuuals anu oiganizations. While the infoimation set foith heiein is ueemeu by the Ntuox Co., Ltu. to be accuiate, the Ntuox Co., Ltu. shall not be helu liable foi the accuiacy of oi any omissions fiom this Business Plan oi foi any othei wiitten oi oial communication tiansmitteu to the Recipient anu any othei paity in the couise of its evaluation of tiansactions involving the Ntuox Co., Ltu..
The infoimation containeu in the plan will iequiie caieful sciutiny, veiification anu uue uiligence effoits fiom the Recipients of the plan. Any peison oi entity seeking to make an investment in the business shoulu not iely on the infoimation set foith in the plan as complete. In auuition, the analyses containeu heiein uo not claim to be appiaisals of the assets, oi the valuation of any entity. The business makes no guaiantees iegaiuing any benefits ieceiveu fiom investment, noi the legal, tax oi accounting effects of any tiansaction; anu this Plan uoes not constitute an offei to sell, oi a solicitation of an offei to buy secuiities. In fuinishing the Business Plan, the Ntuox Co., Ltu. unueitakes no obligation to pioviue Recipients of the Business Plan with access to any auuitional infoimation oi to upuate this Business Plan oi to coiiect any inaccuiacies that may be containeu heiein. Theie exists substantial infoimation with iespect to the business anu its futuie piospects, anu theie aie a substantial numbei of iisks associateu with an investment in the business, which aie not set foith in the plan.
Fuitheimoie, the potential fulfillment of 'foiwaiu looking statements' containeu in the plan aie subject to change uue to unexpecteu events, maiket shifts, oi ciicumstances that cannot be known at this time. Foiwaiu looking statements aie baseu on expectations, estimates anu piojections at the time the statements weie maue that involve a numbei of economic, business, anu numeious iisks anu unceitainties which coulu cause actual iesults oi events to uiffei mateiially fiom those piesently anticipateu. Foiwaiu looking statements in the plan may be iuentifieu thiough the use of woius such as, but not exclusively to: "expects," "will," "anticipates," "estimates," "believes," oi statements inuicating ceitain actions "may," "coulu," oi "might" occui. Such estimates anu piojections aie subject to significant unceitainties beyonu the contiol of the Ntuox Co., Ltu.. Although such piojections aie believeu to be iealistic, no iepiesentations aie maue as to theii ultimate attainability