TABLE OF CONTENTS

Introduction................................................................2-3 Competitors.
Competitors...............................................................4-5 General weaknesses..................................................5-6

Differentiations..........................................................7-8 Course content.......................................................... -!4 "utside.........................................................!#-!! Inside............................................................!2-!4 $ar%et customers and se%mentation........................!5-!7 Costs........................................................................!7-!8 Conclusion....................................................................!

INTRODUCTION
&pollo is t'e first !##( forei%n in)estment in *ietnam+ esta,lis'ed in ! 4.

&pollo is proud to ,e a mem,er of International -ouse - .n%lis' or%ani/ation0s lon%-standin% reputation of t'e 12 . 3it' t'e slo%an 43'ere t'e ,est ,ecomes ,etter4 + &pollo alwa5s efforts constantl5 to ,ecome one of t'e leadin% teac'in% .n%lis' Center in *ietnam. 6eside de)otion to lan%ua%e trainin% career in *ietnam+ &pollo also acti)el5 contri,ute to t'e social acti)ities like sc'olars'ips+ e7tracurricular acti)ities or%ani/ation+... &pollo 'as learnin% centers in ma8or ,i% cities suc' as -o C'i 9in'+ -a :oi+ -ai ;'on% and Da :an%. &pollo offer .n%lis' <tud5 ;ro%ram followed international standard+ includin%= .n%lis' for C'ildren+ $'e full .n%lis'+ I.>$< and $".IC+ .n%lis' ;ronunciation+ $rainin% >inks and <tud5 &d)ice. 3e are emplo5ees of &pollo. &t t'is time+ we 'a)e a pro8ect t'at desi%n a new course on our own w'ic' is realistic and suita,le wit' demand of market now. $o us knowled%e+ alon% wit' economic de)elopment+ international inte%ration+ t'e forei%n companies in)estin% in *ietnam+ ,usiness ,ecomes more and more. $'us+ t'e re?uirement for sustaina,le .n%lis'+ especiall5 .n%lis' ma8ors commerce+ is t'e most important t'in%. @or t'is reason+ we decide to set up t'e .n%lis' for 6usiness Course wit' t'e purpose to 'elp staff as well as learners w'o will work in ,usiness can %ain more confident in usin% .n%lis' skills and could ,ecome more professional in t'eir 8o,. $'e learner will de)elop a,ilities and ot'er skills needed to work and

de)elopment in t'e inte%ration en)ironment suc' as presentation skills+ persuasion+ ne%otiation+ colla,oration capa,ilities+ s'arin%+ capacit5 mana%ement+ mana%ement and self-learnin% capa,ilit5 for continuous learnin% + lifelon% learnin% and also %et t'e professional .n%lis' knowled%e in t'is field to ser)e t'e purpose of career. In addition+ accordin% to t'e information t'at we collected from t'e we,site 'ttp=AAaad.)nu'cm.edu.)nA,antin22.asp7+ t'e data in t'eir !8 *ietnamese uni)ersities s'ow t'e a)era%e fres'man ran%ed from 22#-245A ## $".IC score+ and wit' t'is le)el students need a,out 36# 'ours of trainin% B48# moreC to ac'ie)e $".IC 45#-5## - t'e point w'ere a lot of ,usinesses are considered as t'e minimum le)el to accept t'eir profile. -owe)er+ accordin% to t'e sur)e5 ,5 t'e Department of -i%'er .ducation+ most sc'ool usuall5 onl5 'a)e a,out 225 .n%lis' lessons. 9oreo)er+ 5!.7( %raduated students do not meet t'e re?uirements of .n%lis' lan%ua%e skills for ,usiness career. $'erefore+ we t'inks t'is course will ,e )er5 useful for not onl5 ,usiness man+ ,ut also for students in t'is field.

COMPETITORS
AMA ( American Academy )

Detail information of English for business course on &9& we,site= $ar%et customer= onl5 for lar%e ,usinesses <c'edule= dependin% on ,usinesses c'oices ;lace= at ,usiness compan5 or &9& a%enc5 :um,er= ma7imum 2# participantsAclass Instructor= !##( forei%ners D9ain customers= @;$ $elecom+ Coca-Cola *ietnam+ 9etro+ *ietnam &irline+..

VUS ( Vietnam USA Society )

$'e pro%ram trainin% for Business English s'owed on *1< we,site= .n%lis' for 6usiness Communication Bwritin% report+ presentation+ discuss+...C .n%lis' for <pecific ;urposes B$ourism and -ospitalit5+ "il and Gas+ @inance and &ccountin%+ 6ankin%+...C $ailor-made .n%lis' courses D9ain partners= *ietin 6ank+ ;rudential *:+ D->-*:;$+ &mwa5+...
4

 ILA Vietnam

@eatures s'owed on I>& we,site= $'ere are total 5 le)els in I>& Business English programme. ;articipants are pro)ided modern tec'nolo%5. $eac'er are full5 certificated nati)e .n%lis' speakers from )arious .n%lis' countries wit' a wide ran%e of professional and cultural ,ack%rounds.

GENERAL WEAKNESS
-owe)er+ t'ere are 4 main weaknesses of t'ese .n%lis' center a,o)e t'at we find out from t'e re)iew of some t'eir participants. $'e5 are= i. $'e5 'a)e too man5 coursed needed to attend. @or e7ample+ *1< 'as from elementar5 to intermediate+ eac' le)el 'as 3 classed step ,5 step+ I>& 'as 5 ones. $'is re?uires muc' time and mone5 to %et enou%' classes for t'e course. 3e 8ust 'as 3 le)els to finis' all course and make sure t'at we focus mainl5 on all .n%lis' skills in)ol)in% directl5 in ,usiness. ii. 9ost of t'em set t'e price for eac' class around 4-5 millions *:D. -owe)er+ eac' class lasts in a s'ort time+ so if student pa5 to finis' t'e course+ it will ,e a prett5 'i%' price. @or t'at reason+ we will set a

competiti)e price in lon% time and enou%' content. iii. &fter readin% all t'e re)iew of t'ese centers on t'e internet+ we see t'at almost t'e courses ri%'t now are focusin% on t'eor5 more t'an actual practices+ so our course will focus more on practices like communicatin%+ discussin% case stud5 in %roup+ presentin% a pro8ect and so on. i). $'ese centers are outstand at t'e preparation for e7ams courses like I.>$< or $".$>+ 6usiness .n%lis' course 'as not recei)ed more appropriated feed,ack.

DIFFERENTIATIONS
3e ensure t'at !##( triple ?ualified forei%n teac'ers. &ll &polloEs instructors 'old uni)ersit5 de%rees+ and man5 'a)e recei)ed ad)anced de%rees in C.>$& or related fields. <tron% professional skills to%et'er wit' warm and carin% attitude set our facult5 apart from ot'ers. Importantl5+ t'e small class si/e at &pollo assures students of all t'e e7pert attention and intensi)e class participation customers need+ to learn .n%lis' ?uickl5.

&pollo teac'ers staff

@or more information a,out our teac'ers= 'ttp=AAapollo.edu.)nAenA'elloteac'erAk'alid-mu'mood. $'e %oal of our teac'ers is to make sure t'at t'eir students learn as muc' as

possi,le in a s'ort time. $'e5 are 'ere to 'elp people reac' t'e full potential at &pollo. "ur teac'ers pro)ide useful and interestin% lessons+ all tau%'t in a fun and rela7ed wa5. $'e teac'ers will %uide+ support+ ,uild studentsE confidence and %i)e feed,ack. &ll classrooms+ furniture+ decoration and e?uipment are specificall5 desi%ned and appropriate for t'e a%e-%roups of t'e students and t'e pro%rammers t'e5 are stud5in%+ pro)idin% en%a%in%+ comforta,le and )er5 safe learnin% en)ironments. .speciall5+ we use interacti)e ,oard in order to support our teac'in%. $'is kind of e?uipment 'elps teac'ers as well as students interact effecti)e wit' eac' ot'er. &not'er special t'in% is if a student does not pass a course 'eAs'e ma5 repeat t'e course free-ofc'ar%e. 3it' conditions= -& course can ,e repeated Ffree of c'ar%eG one time onl5. -$'e student must 'a)e attended at least #( of sc'eduled stud5 'ours and completed 9id-course and .nd of Course $ests F3'en applica,leG. 3'en customers decide to participate our course t'e5 will recei)e an &pollo online account. 3it' more t'an !## 'ours for students to stud5 directl5 )ia )ideo and a plent5 of interested knowled%e relatin% to .n%lis'. 9oreo)er+ record )oice function can 'elp student impro)e t'eir pronunciation after sc'ool time. "ur center also %i)es customers a c'ance to take part in Demo class in order to decide to continue stud5in% or not. Comin% to &pollo+ a lot of si%nificant rewards are %i)en to student suc' as= note,ooks+ ,a%s+ )ouc'ers+ etc. 3e tailor learnin% pro%rams for t'e special needs of our students+ includin% Independent <tud5 classes+ and fle7i,le stud5 sc'edules for ,us5 emplo5ers needin% to %et 'ome earl5 to pick up t'eir c'ildren after sc'ool. "ur course offers a uni?ue com,ination of ad)anta%es+ w'ic' allows 5ou to
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learn .n%lis' ?uickl5 and effecti)el5.

COURSE CONTENT
.n%lis' in 6usiness Course is specificall5 desi%ned to focus on t'e skills and t'e situations in ,usiness to 'elp students use .n%lis' accuratel5 and effecti)el5 and %et promoted in t'eir work. <ome of our popular trainin% topics include= H 'uman resources trainin% H ,usiness eti?uette trainin% H cross cultural trainin% H mana%ement trainin% H leaders'ip trainin% H presentation skills trailin% H communication and speakin% trainin% H time mana%ement and producti)it5 trainin% H customer ser)ice trainin% H ne%otiation trainin% H sales trainin% H writin% trainin% H ,usiness or%ani/ation trainin% H creati)it5 and critical t'inkin% trainin% H finance plannin% and mana%ement trainin% H and man5 ot'er ot'er topics... $o start wit' companies will recei)e an one 'our fact-findin% meetin%+ and two to four 'ours of consultation in face-to-face times+ p'one con)ersations+ andAor email communications+ w'ic'e)er

met'odBsC participants c'oose and is possi,le ,ased on %eo%rap'ic location. &fter assessin% 5our %oals and o,8ecti)es+ we will make a customi/ed ,usiness trainin% pro%ram t'at will meet 5our compan50s needs wit' courses+ seminars and works'ops. "ur consultants will ,e 5our point of resources and reference. &s well+ 5ou will recei)e )alua,le ,usiness tips from us on an on-%oin% ,asis. 3e offer some of t'e ,est practical ,usiness trainin% pro%rams a)aila,le from our associates w'o 'a)e worked in a wide ran%e of industries and know t'e c'allen%es and road,locks to 'elpin% a compan5 mo)e a'ead.

I/ Outside- cor or!te E"#$is% ser&ices

$'e purpose of t'is course is to impro)e .n%lis' 6usiness for students and ,usinessmen as well as to de)elop communication skills. $'is pro%ram is desi%ned to make a comforta,le time for )er5 ,us5 ,usinessmen. If t'e compan5 wants to increase t'eir emplo5ees+ "utside pro%ram is t'e perfect c'oiceI 6efore startin% t'e pro%ram+ we offer two options w'ic' is con)enient to c'oose. @inal step is make a contract. Option 1 = ;remises identified ,5 t'e clients If t'e compan5 w'o make a contract wit' us+ make sure t'at e)er5t'in% will ,e arran%ed suc' as classrooms and e?uipmentsJ <o teac'ers and learners feel comforta,le durin% t'eir period. &ll we do is appoint teac'ers come to t'eir compan5. Option 2 = $rainin% is a)aila,le at an &pollo $rainin% Centre $'atEs would ,e nice if emplo5ees come to our center+ we 'a)e t'e modernest to teac' t'em. <o all t'e compan5 can do is to make a leisure time for t'eir staffs to 'a)e a trainin% da5 at our center.

!#

Pro#r!' I"c$udes( 3e deli)er )arious su,8ects for participants so t'e5 can c'oose w'at t'e5Eare wantin% to learn. -ere t'e lists of fields w'ic' is a)aila,le at our center. .n%lis' Courses= K General .n%lis' K .n%lis' in 6usiness Communication K .n%lis' for International Communication K <peciali/ed .n%lis' Boil and %as+ finance+ ,ankin%+ 'otels ...C K ;reparation for international e7ams= I.>$<+ $".@> L $".IC K .n%lis' course ,ased on demand 3e speciall5 focus on t'e 6usiness Communication ,ecause itEs t'e most essential t'in% for a ,usinessman to increase t'eir ,e'a)iour as well as communication in a modern ,usiness culture. Courses on communication skills in .n%lis'= K ;resentation skills in .n%lis' K .n%lis' 3ritin% <kills in 6usiness K ;'onetic trainin% K .n%lis' skills in meetin%s and p'one dialo%ues K .n%lis' in emails and reports &fter t'e pro%ram+ participants are %uaranteed !##( a,out t'eir impro)ement. $'e Corporate .n%lis' <er)ices are tailored to t'e needs of t'e or%ani/ation and staff to= K 1nderstand tec'nical 8ar%ons K Impro)e t'eir practical work K Gain confidence in con)ersational situations at work
!!

K Impro)e emplo5ee producti)it5 K De)elop listenin% L speakin% skills

II/ I"side - E"#$is% i" Busi"ess Co''u"ic!tio" )EBC*

3e understand t'at all ,usinesses 'a)e different needs+ so we pro)ide solutions specificall5 tailored to meet t'e trainin% o,8ecti)es of t'e ,usiness. .n%lis' in 6usiness communication is specificall5 desi%ned to focus on t'e skills and t'e situations in ,usiness to 'elp students use .n%lis' accuratel5 and effecti)el5 and %et promoted in t'eir work. +, Course i"-or'!tio" $'ere are 3 le)els in t'e course+ takin% students from elementar5 to ad)anced le)el. .ac' le)el 'as a carefull5 constructed curriculum t'at takes into account t'e competencies of t'e students+ and offers a wide ran%e of .n%lis' lan%ua%e and academic skills content tau%'t in a communicati)e manner+ ,5 certified and e7perienced teac'ers. COURSE LE.EL DURATION )/OURS* INTERNATIONAL E0AMINATIONS $".IC= 4##+ Cam,rid%e E$e'e"t!r1 6# .<">=2.$+ I.>$<= 3.5+ $".@> i6$= 4#+ C&.= 3# $".IC= 6##+ Cam,rid%e I"ter'edi!te 6# .<">=;.$+ I.>$<=5.5+ $".@> i6$= 65+ C&.= 47 6!A 6!A 6! &2A &2A &2 Cert i-ic!te

!2

$".IC= 75#+ Cam,rid%e Ad&!"ced 6# .<">=C&.+ I.>$<= 7.#+ $".@> i6$= 5+ C&.= 67 Each lesson has a clear and focused aim, and includes a range of activities to meet the needs and preferences of each class In class activities and e!ercises include" Discussions on contemporar5 topics ;ro,lem sol)in% and critical t'inkin% De,ates Mole pla5s A meetin%s A presentations ;ro8ect and %roup work Increasin% )isual literac5 Student progress is monitored and encouraged on an individual #asis to ensure that progress meets the goals of the learners Systems and strategies used include" & needs assessment conducted at t'e ,e%innin% of t'e course+ to determine t'e indi)idual needs of t'e students in eac' class Me%ular 'omework assi%nments wit' feed,ack w'ic' include ,lended learnin% opportunities. @ormal and informal assessments t'rou%'out t'e course. &d)ice on self-stud5+ ,ased upon eac' studentEs needs and interests Indi)idual error correction and )er,al feed,ack durin% class time Indi)idual pro%ress feed,ack at t'e mid-point and at t'e end of eac' course C!A C!A C!

!3

2, Course co"te"t !"d sc%edu$e( $'ese courses are suited for professionals w'o need to need to communicate in .n%lis' in t'e workplace. $'ese courses co)er a wide ran%e of ,usiness topics+ suc' as= 6usiness 3ritin% <kills .n%lis' for 9eetin%s .n%lis' for ;resentations .n%lis' for :e%otiations 6usiness discussions+ etc. Course N!'e .6C .n%lis' in Course Fee Tot!$ )+ Modu$e* +###+### *:D /ours 6# B.6CC Course Dur!tio" !5 weeks B2 'rsAda5C C$!ss Sc%edu$es 9onA3ed . !7.3# - ! =3# . ! =45 - 2!=45 or

6usiness Communication

$ueA$'u or @riA<at

3, Course !c%ie&e'e"t( .n%lis' for 6usiness communication is desi%ned to de)elop t'e necessar5 skills for t'e 8o,= Meadin% and word processin%+ reportin%+ ne%otiation+ presentations+ writin% emails+... ;ractical skills for dialo%ue+ discussion+ de,ate+ correct pronunciation+ and usin% a ric' )oca,ular5. Compre'ensi)e listenin% skills for specific information+ understandin% and inferrin% t'e attitude+ feelin%s and opinions J ;rofessional communication skills+ usin% t'e correct words ,ased on t'e conte7t+ knowin% 'ow to communicate ideas in an astute and

!4

fle7i,le wa5

TARGET CUSTOMERS AND SEGMENTATION

$ar%et customer=
K <tudent= 3e focus on t'e students t'at learn a,out ,usiness area like. &dministration mana%ement+ marketin%+ accountin%+ pu,lic relation+ etc. $'e5 can ,e an fres'man+ sop'omore+ or e)en t'ou%' students %raduated from uni)ersit5. K .mplo5ee= &s we know+ t'ere are man5 people work in forei%n compan5 and in t'is en)ironment t'e5 'a)e to use .n%lis' all time not onl5 communicate wit' ot'er people ,ut also work wit' paper. $'e5 want to learn .n%lis' in ,usiness to impro)e t'eir skill+ to 'a)e or %ood 8o, or to meet t'e demand of workin% in t'eir compan5. $'ose people learn wit' a certain purpose+ t'e5 are reall5 want to learn so emplo5ees are our potential customers. K Compan5= 3e orientate certain se%mentationN we 8ust focus on companies w'ic' 'a)e a lar%e scale of economics and reputation. &s we mention+ t'ose companies want to send t'eir emplo5ees to our center and 'a)e a trainin% course a,out .n%lis' in 6usiness or t'e5 want to operate a class for t'eir emplo5ee at compan5. It is a potential customer if we si%n a lon%-term contract wit' t'em and we can ,uilt our reputation w'en we co-operate wit' t'ose compan5.

!5

<e%mentation=
- &%e= 3e concentrate on students from t'e a%e of !7 to 24 5ears old and 25 to 3# 5ears old on emplo5ees. - 9a8or= 3e 'a)e to know t'eir ma8or or 8o, so we can %i)e t'em a suita,le course. 3it' .n%lis' in 6usiness course+ we will 'elp learners to identif5 clearl5 a,out t'eir purpose and know w'at t'e5 can recei)e after learnin% t'is course. 9oreo)er+ we will s'ow t'em more information a,out t'e en)ironment t'at t'e5 are %oin% to work or t'e5 are workin% to 'elp to %ain more confident w'en t'e5 re%ister to course. - Demand= 3e depend on t'e demand of customer to determine an appropriate course and suita,le sc'edule. It will attracti)e more customers ,ecause of t'e professional in or%ani/e and we can meet t'eir demand in easier. - Course= 3e 'a)e two c'oices for customer to c'oose w'en t'e5 come to our center. It is outside and inside course. 3e can sa5 t'at it is a ke5 lead to t'e success of our course. It is onl5 s'ow t'e different of our center form t'e ot'ers ,ut also s'ow t'e professional and con)enient to our customer. $'e special of t'e course 'elp us to define clearl5 our tar%et customers and market.

!6

- $'e de)elopment in t'e future= 3it' t'e rapidl5 de)elopment of our societ5+ it is undenia,le t'at .n%lis' pla5 a )ital role in our life. &s we know+ .n%lis' nowada5s like a second lan%ua%e to us and stud5in% .n%lis' are )er5 important not onl5 for c'ildren+ t'e 5out' ,ut also for adults. 3e can see t'at+ we are towards to t'e %lo,ali/ation and it means t'at we 'a)e to inte%rate wit' ot'er countries so workin% in international en)ironment will wide spread in our countr5 soon. It is easil5 to reali/e t'e amount of learners want to learn .n%lis' in 6usiness is a 'u%e num,er+ so t'at it is a reason w'5 .n%lis' in 6usiness course is )er5 potential.

COSTS
Total Cost/ Hour 378 Hour/ Day 4 Hour/ Week 24 Hour/Cours e 360 Total /Course 136,080 Volume of Teaching Teacher 3 Cost 408,240

1nit= !### *:D 3e will pa5 for t'e teac'er 378+### *:D per 'our and t'e )olume of teac'ers are 3+ t'e total 'ours of t'e course are 36#. <o t'e $"$&> $.&C-I:G C"<$ O 378+### 7 3 7 36# O 4#8+24#+### *:D Roo' !"d E4ui 'e"t CostA Moom ;ro8ector and I36 -our 2## 25# -ourA Da5 4.5 4.5 -ourA -ourA 3eek 27 27 *olume *olume of Moom 3 3 $otal Cost 243+### 3#3+75# Course of 1nit 4#5 ! 4#5 !

!7

3e 'a)e to pa5 for t'e room 2##+### *:D per 'our and t'e ;ro8ector P I36 25#+### *:D+ t'e total 'ours of course are 4#5 and t'e )olume of room are 3. <o t'e $"$&> M""9 &:D .Q1I;9.:$ C"<$= B 2##+### P 25#+### C 7 4#5 7 3 O 546+75#+### *:D $'e total room and e?uipment cost P t'e total teac'in% cost O 4#8+ 24#+### P 546+75#+### O 54 + $'e $uition # +### *:D

@ee=

!5#+###+### *:DA 'our $'e :um,er of >earnin% -our per <tudent= 4 'oursAweek 7 !5 weeks O 6# 'ours $'e $otal @ee of Course= !5#+### *:D 7 6# O +###+### *:D 6 6.; O 54+ #+### A +###+### O !!2 $'e :um,er of <tudent In Course BplannedC = 27# $'e $otal 9one5 IncomeB;lannedC = 27# 7 +###+### *:D O 2+43#+###+### *:D $'e $otal Me)enueB ;lannedC= 2+43#+###+### 54+ #+### O !+475+#!#+### *:D 3e 'a)e 3 classes and t'e ma7imum num,er of students in one class are !5+ so t'e total are 45. "ne da5 we will or%ani/e 3 class wit' 3 different le)el and 2 s'ifts so t'e total student of t'e course are 27#. "ne student will spend 6# 'ours for t'e course. If we c'ar%e !5#+### *:D per student per 'our+ t'e total fee of course are +###+### *:D $'e 6.; O 54+ #+### *:D A +###+### O !!2 students

CONCLUSION
!8

$o summari/e+ we decide to set up t'e .n%lis' for 6usiness Course wit' t'e purpose to 'elp staff as well as learners w'o will work in ,usiness can %ain more confident in usin% .n%lis' skills and could ,ecome more professional in t'eir 8o,. $'e learner will de)elop a,ilities and ot'er skills needed to work and de)elopment in t'e inte%ration en)ironment suc' as presentation skills+ persuasion+ ne%otiation+ colla,oration capa,ilities+ s'arin%+ capacit5 mana%ement+ mana%ement and self-learnin% capa,ilit5 for continuous learnin% + lifelon% learnin% and also %et t'e professional .n%lis' knowled%e in t'is field to ser)e t'e purpose of career. $'ere are 3 le)els in t'e course+ takin% students from elementar5 to ad)anced le)el. .ac' le)el 'as a carefull5 constructed curriculum t'at takes into account t'e competencies of t'e students+ and offers a wide ran%e of .n%lis' lan%ua%e and academic skills content tau%'t in a communicati)e manner+ ,5 certified and e7perienced teac'ers. Course Fee )+ Modu$e* ( 567776777 .ND Tot!$ /ours Course Dur!tio" C$!ss Sc%edu$e ( 87 %ours ( +9 :ee;s )2%rs/d!1* ( Mo"/Wed or Tue/T%u or Fri/S!t +<(37 - +5(37 +5(=9 - 2+(=9 If 5ou 'a)e an5 ?uestions+ please contact us= -.mail= t!$;2us>! o$$o,edu,&" -3e,site %tt (//! o$$o,edu,&"/ --otline= !8##6655