CEMEX Case Study Guide Questions
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TheCEMEX Case Study Guide Questions
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TheCEMEX Case Study Guide Questions:
1. How did CEMEX fundamentally change the way it conducted its business?
2. How does information systems contribute to CEMEX' competitive advantage?
3. What is social capital? How does CEMEX build social capital?
4. How are is the low-income savings characteristics of Mexican society
characterized?
5. How are the enterpreneurial characteristics of the women in Mexican society
tied to the CEMEX BOP strategy?
6. What did the CEMEX initial market research in Guadalajara discover?
7. What is the role of socios in the Patrimonio Hoy system? How important are
they in the making the system successful/
8. Why do you think it was important fo CEMEX to position itself as a complete
solutions provider vs. just another product provider?
9. How is the social capital of Patrimonio Hoy promoters related to economic
capital?
10. What, in brief, is the value of Patrimonio Hoy to a) it's promoter b) its
socios & partners c) its suppliers and d) its distributors?
11. What is patrimonio? Why is this important for the marketing efforts for the
Patrimonio Hoy system?
12. How can Patrimonio Hoy offer a slightly higher price than its competitors
and maintain a competitive edge?
13. How does the concept of freezing prices encourage socios to do more business
for Patrimonio Hoy?
14. Intuitively, doing with business with a low income group would be riskier
than traditional lending models but it is profitable for Patrimonio Hoy. Why?
15. What is the role of peer/community pressure in the Patrimonio Hoy lending
model?
16. How has Patrimonio Hoy changed the consumer behavior in Mexico?
17. What are the challengs of the Patrimonio Hoy program?
18. What does Construmex take advantage of the existing remittance market
between U.S.A and Mexico?
19. CEMEX Philippines is exploring the possibility of replicating the Patrimonio
Hoy system in the Philippines. What are the parallels between the Mexican and the
Philippine market?
20. As an IT practitioner looking at the Construmex business model, what IT-
driven systems can you propose to make CEMEX more competitive? (name 10-15)
