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    Neeti Profile Feb 2014

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    NeetiBiz
    This document provides information about Neeti Brand Solutions, a business strategy and branding consulting firm based in Mumbai. Neeti has a team of senior consultants with over 30 years of experience in developing business strategies and building brands. They partner with clients to deliver outstanding business results. Neeti defines purpose, goals, and objectives for clients and assists in formulating and implementing strategies. Neeti helps clients create unique brands that stand out. They provide services like market opportunity analysis, business strategy development, brand strategy formulation, and turnaround strategies. Neeti engages with clients for 6-12 months to formulate and execute strategies. They charge a monthly retainer fee linked to results. Neeti has worked with over 50 brands

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    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd

    Neeti Profile Feb 2014

    Uploaded by

    NeetiBiz
    35 views20 pages
    This document provides information about Neeti Brand Solutions, a business strategy and branding consulting firm based in Mumbai. Neeti has a team of senior consultants with over 30 years of experience in developing business strategies and building brands. They partner with clients to deliver outstanding business results. Neeti defines purpose, goals, and objectives for clients and assists in formulating and implementing strategies. Neeti helps clients create unique brands that stand out. They provide services like market opportunity analysis, business strategy development, brand strategy formulation, and turnaround strategies. Neeti engages with clients for 6-12 months to formulate and execute strategies. They charge a monthly retainer fee linked to results. Neeti has worked with over 50 brands

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    Brand consulting

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    This document provides information about Neeti Brand Solutions, a business strategy and branding consulting firm based in Mumbai. Neeti has a team of senior consultants with over 30 years of experience in developing business strategies and building brands. They partner with clients to deliver outstanding business results. Neeti defines purpose, goals, and objectives for clients and assists in formulating and implementing strategies. Neeti helps clients create unique brands that stand out. They provide services like market opportunity analysis, business strategy development, brand strategy formulation, and turnaround strategies. Neeti engages with clients for 6-12 months to formulate and execute strategies. They charge a monthly retainer fee linked to results. Neeti has worked with over 50 brands

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views20 pages

    Neeti Profile Feb 2014

    Uploaded by

    NeetiBiz
    This document provides information about Neeti Brand Solutions, a business strategy and branding consulting firm based in Mumbai. Neeti has a team of senior consultants with over 30 years of experience in developing business strategies and building brands. They partner with clients to deliver outstanding business results. Neeti defines purpose, goals, and objectives for clients and assists in formulating and implementing strategies. Neeti helps clients create unique brands that stand out. They provide services like market opportunity analysis, business strategy development, brand strategy formulation, and turnaround strategies. Neeti engages with clients for 6-12 months to formulate and execute strategies. They charge a monthly retainer fee linked to results. Neeti has worked with over 50 brands

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 20

    Business Strategy & consulting firm

    Mumbai, February -2014

    Who we are
    We are a specialist Business Strategy & brand consulting firm based in Mumbai. Our team of senior consultants have more than 30 years of experience in strategy development & building brands. We partner our clients to deliver outstanding business results .

    Business strategy
    The essence of strategy is to perform activities

    different that rivals do This is the most critical element in your quest to achieve great success. We define the purpose; goals & objectives and identify the methods to achieve them We assist in formulating the strategy and partner our clients to implement them. Kindly see our web-site www.neeti.biz to know more about the process.

    Branding
    Branding is not about fancy logos, slogans and cute

    advertising. It is not about any marketing tricks. Branding is about credibility and asking: Who are you ? Why are you here ? Why are you unique ? How can you make a dramatic difference ? We will help you to create a brand, which will stand out in a crowd of similar products.

    Why Branding fails ?


    Everybody wants to create brands because Brand

    Ensures Loyal Customers - Growth - Profitability To manage branding process, you need a brand manager To guide brand manager you need a CMO (chief marketing officer) You can out-source this activity to Neeti Brand Solutions and focus on your key competency

    Typical Situation during growth


    Entrepreneur Problem

    Work

    Brand Manager

    Brand Manager Out-sourcing


    Entrepreneur

    Work

    Result s

    Brand Manger Solve

    Neeti Brand Solution

    Methodology-in a nutshell
    We engage with our client for a defined period (6-12

    months) We formulate business and branding strategy We help our clients to execute the strategy Neeti provides a dedicated resource (brand manager) to ensure timely execution We work on Build-operate-Transfer model We charge a monthly retainer fee which is also linked to results.

    Our operating model

    Build

    Operate

    Transfer

    We can make a difference


    We provide the following services:

    1 Market Opportunity Analysis


    This is a tool to identify and assess the attractiveness of business opportunity. We help you to identify the most potential segment to enter.

    2 Development of Business Strategy


    The essence of strategy is to perform activities different that rivals do. We identify purpose, goals and the most effective method to achieve the goals. .

    We can make a difference


    3 Formulating Brand strategy
    The purpose of a branding exercise is to differentiate from rivals and create customer loyalty.

    4 Turn-around strategy
    The turnaround of a business in financial distress involves managing the business and its problems. The process is time consuming and requires a special set of skills.
    Kindly visit our web-site www.neeti.biz to know more about services.

    Key Benefits of our engagement


    Advise from experienced consultants Team has worked on more than 50 brands We plan and implement the business and brand strategies
    WE DELIVER RESULTS

    Our Clients

    Our Brand Experience

    Neeti Brand Solutions

    Project Manager- A
    Hemant M Mishrra
    Founder & principal consultant

    Electrical Engineer with MBA from XLRI


    32 years experience in sales; marketing and

    Strategy development B2C brands Thums up;Limca; Maaza ,Captain Cook salt; Charak; Bajaj almond drop; Tiger balm B2B brands- JetKing computer education;Innofitt office equipment; Nuteck power solutions; Everest bearings.

    Project Manager-B
    Sandhya Honawar
    33 years experience in advertising &

    Communication sector Worked with top 5 advertising agencies as Creative Director Worked with T and Mudra as creative head B2C brands Sunsilk; P&G; j&J; Godrej; Philips; Britania;asian paints; B2B brands CitiBank; Asian paints;Gulf Oil;Crompton Greaves

    Project Manager- C
    Subhash Oommen
    23 yrs experience A lifetime student with entrepreneurial bent. Love for challenges, additional responsibilities in

    diverse Industries and diverse functions. From Advertising, Sales, Media, Training & Production. B2C brands- Cinthol ,DOY Soap ,Godrej Properties, Whisper P&G, Tata Tea, Oberoi Hotels, Deccan Herald B2B brands- Blue Star; McNally;Telstra

    Project Manager-D
    Rakesh Kumar +15 years experience
    PGDBA (finance), University of Wales Investment banker; business strategy and

    turn-around consultant Advisor on restructuring business, arranging funds (equity, debt &structured finance) Previous experience with IDBI and currently Director at EDMC capital advisors

    Hope is not a strategy

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