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Sysnopsis

This document outlines a research study on the influence of MTR brand in Bangalore city. The objectives are to assess consumer behavior, preferences, and satisfaction toward MTR products. The scope involves customers who use MTR products as well as those who don't, across different Bangalore areas. The methodology will use a survey questionnaire to collect primary data from a sample of 200 respondents who use MTR or other brands, to analyze awareness and satisfaction with MTR. Secondary data sources include company materials.

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rdxkreen
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64 views3 pages

Sysnopsis

This document outlines a research study on the influence of MTR brand in Bangalore city. The objectives are to assess consumer behavior, preferences, and satisfaction toward MTR products. The scope involves customers who use MTR products as well as those who don't, across different Bangalore areas. The methodology will use a survey questionnaire to collect primary data from a sample of 200 respondents who use MTR or other brands, to analyze awareness and satisfaction with MTR. Secondary data sources include company materials.

Uploaded by

rdxkreen
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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TITLE OF THE PROJECT

Influence of MTR brand in Bangalore city.

OBJECTIVES OF THE STUDY


To assess the consumers behavior towards MTR brands. To find out the reasons for the consumers preference towards MTR brands. To asses the several different aspects that consumers prefer in MTR products To assess the satisfaction of dissatisfaction of consumers over the products offered by MTR. To ascertain future modification or preference of consumers in MTR.

SCOPE OF THE STUDY


The study will be conducted for customers who are using MTR products and for customers who use and those who dont use MTR products and those who are dispersed in different areas of Bangalore city. !s the customers use the MTR products their needs preference usage habits pre"purchase and post purchase actions vary widely which intern gave the study a wide scope for analysis. The study helps to analy#e the mar$et potential of the company. It also covers the factors which influence them to buy MTR products.

REVIEW OF LITERATURE
Books
News Paper

RESEARCH METHODOLOGY
To analy#e the consumer behavior towards MTR products reasons for their preference over food products from any particular manufacturing company to assess their awareness and satisfaction. It was pragmatic to collect information through conducting the consumer survey. ! simple statistical method is used to arrive at the conclusion over the specific terms mentioned above. DATA COLLECTION The data can be collect through primary and secondary sources Pr!"ar# $a%a The primary data will be collected only in the field survey by meeting the respondents personally and getting information through a %uestionnaire. Se&o'$ar# $a%a The secondary data includes company brochures maga#ines websites and other te&tboo$s. Resear&( approa&( The survey will be done by method of field wor$ to collect the re%uired primary data by meeting individuals and getting their responses through a %uestionnaire either in writing or verbally to $now about their $nowledge beliefs preferences satisfaction and so on. newspapers

SAMPLING METHOD
Sa"p)!'* $es!*'!'*' Research will be designed for two sampling plan which consist of three divisions i.e. sampling unit sampling si#e and the sampling procedure

Sa"p)!'* pro&e$+re' Impirical field studies re%uire collection of first"hand information or data pertaining to the units of study from the field. This unit of study includes geographic area of Bangalore city.

Sa"p)!'* +'!%' This particular survey is directed at only those respondents who are using the MTR products and who are using the other food products of different companies. Sa"p)!'* s!,e' The sample si#e is ()) respondents consisting of those who are using MTR products and those who are using the products other than MTR the survey was conducted in Bangalore city *town.

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