Brand Guidelines

Stationery- Business Cards

Revised January 2012

Provided by: Marketing Services

Brand Guidelines Stationery - Overview

Stationery Page 1

International Paper Stationery

Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity. There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S. business stationery. It includes specifications for typography, color, printing method, paper stock and word processing. Stationery brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, e-mail tags or other business processes. In this section there are a variety of employee tools, many that are in template form. Please visit IPNet intranet site click on Business Tools, Stationery to download templates. Standard Letterhead IP Business Unit Non-Personal Letterhead IP Sub-Brand Personal Letterhead Second Sheet Common Sized Envelopes/Labels #10 Envelope #10 Window Envelope Oversized Envelope Mailing Labels Other Documents Fax Cover Internal Memo International Paper Foundation IP Foundation Letterhead IP Foundation #10 Envelope IP Foundation Business Card

Note: The International Paper letterforms and tree symbol have been custom-drawn. Both the font and the graphic are unique. Do not redraw, translate or recreate them. Use approved reproduction artwork only which is available through the IPNet intranet site click on Business Tool/Logos or by sending a request to: [email protected].

2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines Stationery - Overview

Stationery Page 2

R AVENUE 6400 POPLA 38197-0001 MEMPHIS TN T 901-419-5555 F 901-419-5556 C 901-419-5557

EMPLOYEE NAME TITLE

6400 POPLAR AVENUE MEMPHIS TN 38197-0001 T 901-419-5555 C 901-419-5556 [email protected]

Size Measurements All dimensions and type sizes are given in picas, a universal standard of measurement recognized by printers and designers around the world. One pica is equivalent to 12 points. Computer applications use the PostScript value of six picas, or 72 points, to the inch, the universal medium. Color All stationery is produced with black ink only. No other colors are used in any stationery application for International Paper.

BUSINESS UNIT/SUB-BRAND

6400 POPLAR AVENUE ROOM 1-234 MEMPHIS TN 38197-0001

Addressees Name Title Company Street Address and/or Suite City, State, Zip Code

Typography Arial is the type font used for all International Paper stationery. There are no substitutions. Specifications for size and position are included for each stationery application. Paper Stock Suggestions for recommended paper stock and weight are included in these guidelines. Each International Paper paper business has the opportunity to specify its own current paper stock; however, please make sure that the color and weight chosen matches the recommended standard. Letterhead There are standard formats for letterhead. They allow non-personalized or personalized and business unit or sub-brand formats. The second page format is the same for all formats. Memo and fax cover pages are also available. Preprinted letterhead is not required. By using the templates letterhead can be printed locally using either laser or inkjet printers. Envelopes There are standard formats for common sized envelopes. Envelopes should be ordered through the International Paper vendors on-line order form.

6400 POPLAR AVENUE ROOM 1-234 MEMPHIS TN 38197-0001

Addressees Name Title Company Street Address and/or Suite City, State, Zip Code

2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines Stationery - Standards

Stationery Page 3

Name & Title Block

Use ampersands (&) in title and and department names.

Correct Incorrect
EDUCATION & TRAINING EDUCATION AND TRAINING SALES & MARKETING

Avoid abbreviations in names, MANAGER, RESEARCH & MGR, R&D titles and functional areas. DEVELOPMENT Exceptions are standard titular CHRIS P. SAMPLE, JR. abbreviations. CHRIS P. SAMPLE, PH.D. Limit the amount of functional and CHRIS P. SAMPLE regional information included in titles; MANAGER two lines are preferable, three lines are ENVIRONMENTAL ANALYSIS permissible, if necessary. AND COMPLIANCE CHRIS P. SAMPLE SALES REPRESENTATIVE ENVIRONMENTAL ANALYSIS SOUTHERN REGION Department and division names, if used, should be set in Arial Regular. DIVISION CHRIS P. SAMPLE MANAGER ENVIRONMENTAL ANALYSIS ENVIRONMENTAL COMPLIANCE UNIT ENVIRONMENTAL ENGINEERING & DESIGN CHRIS P. SAMPLE SALES REPRESENTATIVE CHARLOTTE NC

DIVISION

Address Block
Avoid abbreviations other than state names. Use commas, periods or hyphens in an address block as appropriate. E-mail addresses should be identified without the word e-mail.

Correct Incorrect
EAST COLUMBUS BOULEVARD BRECKENRIDGE HIGHWAY SOUTHWESTERN BUILDING STAMFORD, CT 06801-2318 E. COLUMBUS BLVD. BREKENRIDGE HWY. SOUTHWESTER BLDG. STAMFORD CT 06801-2301

[email protected]

E-Mail: [email protected]

Additional contact numbers such as mobile TEL phones and pagers may be included and FAX should be identified with the appropriate CELL letter. (Please see exception for business card.) Use the configuration shown for country and city code. Use the accepted local standard for telephone numbers.

T F C P

T +1 212 123 4567 x1234

2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines Stationery - Letterhead

Stationery Page 4

Standard Letterhead
IP Business Unit non-Personal Letterhead
31p6 16p6 3p6 2p6
6400 POPLAR AVENUE MEMPHIS TN 38197-0001 T 901-419-5555 F 901-419-5556 C 901-419-5557

Standard letterhead is available for IP Business Unit Non-Personal Letterhead IP Business Unit Personal Letterhead IP Sub-Brand Personal Letterhead IP Letterhead Second Page for all letterhead IP Internal Memo IP Fax cover page Templates may be downloaded through IPNet. Typography All Text: Arial Regular 8/10 pt. Employee and Sub-Brand Names: Arial Bold 8/10 pt. Color All stationery is produced with black type only. No other colors are used in any stationery application for International Paper. Paper Stock Accent Opaque, White, Smooth, Text 60 lb. for external/customer facing correspondence (matches envelopes) Letters for internal use may be printed on standard copy paper.

Enlarged to Show Detail

1p6

16p6 3p6 2p6

6400 POPLAR AVENUE MEMPHIS TN 38197-0001 T 901-419-5555 F 901-419-5556 C 901-419-5557

2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines Stationery - Letterhead

Stationery Page 5

Standard Letterhead continued

IP Sub-Brand Personal Letterhead
6p 25p6 16p6 3p6 2p6
EMPLOYEE NAME TITLE 6400 POPLAR AVENUE MEMPHIS TN 38197-0001 T 901-419-5555 C 901-419-5556 [email protected]

Typing/Word Processing Guidelines Arial Regular, 11pt with auto line spacing, is the required typeface and size for word processing. Align the body of the letter, memo or fax flush left, ragged right. Make sure lines do not exceed the right margin and avoid hyphenation at the end of a line. Do not indent paragraphs; rather use double space, putting one blank line between them. If a paragraph will not fit entirely on a page, start it on a new page. Do not print or type on the back of corporate stationery. Second sheet guidelines are the same as guidelines for the letterhead or memo first sheet, with the exception of a top margin. Use this format for all subsequent pages, until the end of the letter.
Second Sheet
31p6 16p6 3p6

BUSINESS UNIT/SUB-BRAND

Enlarged to Show Detail

6p

25p6

16p6 3p6 2p6

EMPLOYEE NAME TITLE

6400 POPLAR AVENUE MEMPHIS TN 38197-0001 T 901-419-5555 C 901-419-5556 [email protected]

BUSINESS UNIT/SUB-BRAND

2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines Stationery - Envelopes

Stationery Page 6

Common Sized Envelopes

#10 Envelope
3p 3p6 2p6 4p9
6400 POPLAR AVENUE ROOM 1-234 MEMPHIS TN 38197-0001

13p4

9p8

There are standard formats for common sized envelopes which include: #10 #10 Window Confidential Envelope (#10) For Internal Use Only Oversized - (9 x 12, 10 x 13, 111/2 x 141/4) Mailing Label (5 x 3) Envelopes should be ordered through International Paper vendors on-line order form available on the IPNet/Business Tools Brand Management site.

Addressees Name Title Company Street Address and/or Suite City, State, Zip Code

#10 Window Envelope

3p 3p6 2p6
6400 POPLAR AVENUE ROOM 1-234 MEMPHIS TN 38197-0001

13p4

There are no allowances for business and sub-brand level names. The only logo to be indicated on envelopes is that of International Paper; no tag line or other business, subsidiary, award or certification logos are permitted. Color All envelopes are produced with black type only. No other colors are used in any envelope application for International Paper. Typography Arial Regular 8/10 pt.

Addressees Name Title Company Street Address and/or Suite City, State, Zip Code

Enlarged to Show Detail

3p 3p6 2p6

13p4

Paper Stock Accent Opaque, White, Smooth, Text 60 lb. or 70 lb. An alternate paper may be selected; however, it must be a current International Paper Product. Printing Offset Addressing Handwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing.

6400 POPLAR AVENUE ROOM 1-234 MEMPHIS TN 38197-0001

Addressees Name Title Company Street Address and/or Suite City, State, Zip Code
2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines Stationery - Oversized Envelopes / Labels

Stationery Page 7

Oversized Envelopes
Oversized Envelope
3p6 4p2 2p6
6400 POPLAR AVENUE ROOM 1-234 MEMPHIS TN 38197-0001

15p10

11p

The approved layout for oversized envelopes (examples: 9 x 12, 10 x 13, 111/2 x 141/4) is listed below. Dimensions and type sizes are given in picas. Typography Arial Regular 11/13 pt. Paper Stock Recycled Natural Kraft, Open End, Sub. 28 or Accent Opaque, White, Smooth, Text 60 lb. or 70 lb. An alternate paper may be selected; however, it must be a current International Paper Product. Printing Offset Addressing Handwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing.

19p8

Addressees Name Title Company Street Address and/or Suite City, State, Zip Code

Mailing Label
3p 3p6 2p6 3p
6400 POPLAR AVENUE ROOM 1-234 MEMPHIS TN 38197-0001

13p4

Mailing Labels
Addressees Name Title Company Street Address and/or Suite City, State, Zip Code

Typography Arial Regular 8/10 pt. Paper Stock White Pressure Sensitive, dull offset finish, Sub. 60 lb. Printing Offset Addressing Handwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing.

For custom sizes or alternate print options, please call vendor at 800-895-8749.

2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines Stationery - Fax Cover

Stationery Page 8

Fax Cover
6p 5p 19p 7p 11p 3p6 12p 2p6
123 MAIN STREET SUITE 1234 MIDDLETOWN NY 12345

6p 2p2 2p2 2p2 2p2

This page illustrates the approved layout for the 81/2 x 11 fax transmittal cover sheet and includes specifications for typography, color, printing and paper stock, and guidelines for word processing. Typing/Word Processing Guidelines Arial Regular, 11pt with auto line spacing, is the required typeface and size for word processing. Typography Fax Text: Arial Regular 20 pt. All Other Text: Arial Regular 8/10 pt. Color International Paper Logo: Black Text: Black Paper Stock Any International Paper office paper

FAX

.5pt
John, This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copymerely serves as a representation of actual text. Merely as a representation of actual text. This merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Representation of actual text. This is copy and merely representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Regards,

42p

Chris P. Sample Marketing Director

.5pt
The material contained in this communication is intended only for the use of the addressee. It may contain information that is confidential, proprietary, attorney privileged, and exempt from disclosure under applicable law. If the reader of this communication is not the intended recipient, you are hereby notified that any dissemination, distribution or duplication of this communication is prohibited. If you have received this communication in error, please notify us immediately by telephone and return, by mail, the original message to us. Thank you.

7p

Printing Desktop Printer Legal Text The legal text shown on the bottom of the fax sheet is required. Text reads as follows:
The material contained in this communication is intended only for the use of the addressee. It may contain information that is confidential, proprietary, attorney privileged, and exempt from disclosure under applicable law. If the reader of this communication is not the intended recipient, you are hereby notified that any dissemination, distribution or duplication of this communication is prohibited. If you have received this communication in error, please notify us immediately by telephone and return, by mail, the original message to us. Thank you.

2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines Stationery - Internal Memo Template

Stationery Page 9

Internal Memo
6p 24p 7p 11p 3p6 12p 8p6

INTERNAL MEMO

This page illustrates the approved layout for the 81/2 x 11 internal memo and includes specifications for typography, color, printing and paper stock, and guidelines for word processing. Typing/Word Processing Guidelines Arial Regular, 11pt with auto line spacing, is the required typeface and size for word processing. If your internal memo extends below the bottom margin, continue on plain white stationery stock that matches the internal memo letterhead. Do not type or word process on the back of the internal memo Typography Memo Text: Arial Regular 20 pt. All Other Text: Arial Regular 8/10 pt. Color International Paper Logo: Black Text: Black Paper Stock Any International Paper office paper Printing Desktop Printer

2p2 2p2 2p2

.5pt
This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copymerely serves as a representation of actual text. Merely as a representation of actual text. This merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Representation of actual text. This is copy and merely representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text.

45p

Chris P. Sample Marketing Director

2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines International Paper Foundation Stationery

Stationery Page 10

IP Foundation Business Card

0p9 9p9 9p

2p3 5p
INTERNATIONAL PAPER FOUNDATION
CHRIS P. SAMPLE DIRECTOR CORPORATE MARKETING
123 MAIN STREET SUITE 1234 MIDDLETOWN NY 12345 T 203 541 8000 F 203 541 8200 C 917 123 6543 [email protected]

0p11 1p10

There is one universal size for all International Paper business cards. It accommodates multiple lines of address and contact information, as shown. Telephone and fax numbers are mandatory. Use a third line for additional numbers when necessary, but do not list more than three lines total. Typography IP Foundation Wordmark: Gill Sans Bold 8.5/11 pt. Employees Name: Arial Bold 7/9 pt. All Other Text: Arial Regular 7/9 pt. Color International Paper Logo: Black Text: Black Paper Stock For information regarding the approved paper stock for business cards please refer to the Brand Management site. Printing Matte thermography

7p3

6p10

2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines International Paper Foundation Stationery

Stationery Page 11

IP Foundation Letterhead
6p 25p6 16p6 3p 3p6 1p5 2p3 6p

INTERNATIONAL PAPER FOUNDATION

The IP Foundation Letterhead is to be used exclusively by the IP Foundation. This page illustrates the approved layout for the 81/2 x 11 letterhead and includes specifications for typography, color, printing and paper stock, and guidelines for word processing. Typing/Word Processing Guidelines Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing. If your letter extends below the bottom margin, continue on letterhead second page. Do not type or word process on the back of the letterhead. Typography IP Foundation Wordmark: Gill Sans Bold 13.75 / 17 pt. The x-height of the wordmark must equal the x-height of the logo at the bottom of the page.

13p4

123 MAIN STREET SUITE 1234 MIDDLETOWN NY 12345 T 203 541 8000 F 203 541 8200

January 2002

John Smith ABC Company 130 Fifth Avenue New York, NY 10011 Dear John, This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copymerely serves as a representation of actual text. Merely as a representation of actual text. This merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Representation of actual text. This is copy and merely representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. This is dummy copy and merely serves as a representation of actual text. Yours sincerely,

Chris P. Sample Director, Corporate Marketing

4p 6p

All Other Text: Arial Regular 8/10 pt. Color International Paper Logo: Black Text: Black Paper Stock Strathmore Script, Ultimate White, Sub. 24 Printing Offset

2012 International Paper Company. All rights reserved. Revised: January 2012

Brand Guidelines International Paper Foundation Stationery

Stationery Page 12

IP Foundation #10 Envelope

3p 3p6 1p 2p6 3p6
INTERNATIONAL PAPER FOUNDATION
123 MAIN STREET SUITE 1234 MIDDLETOWN NY 12345

11p6

11p6

Addressees Name Title Company Street Address and/or Suite City, State, Zip Code

This page illustrates the approved layout for the #10 envelope and includes specifications for typography, color, printing and paper stock, and guidelines for word processing. Typing/Word Processing Guidelines Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing. Typography IP Foundation Wordmark: Gill Sans Bold 11/14 pt. The x-height of the wordmark must equal the x-height of the logo at the bottom of the page. All Other Text: Arial Regular 8/10 pt. Color International Paper Logo: Black Text: Black Paper Stock Strathmore Script, Ultimate White, Sub. 24 Printing Offset

2p3 13p4

2012 International Paper Company. All rights reserved. Revised: January 2012