Reach New Hampshire Voters
Win With Newspapers
- Print and on-line
Inside: Reader Demographics Voting Patterns Print and on-line readership Advertising Costs Network Benefits
New Hampshire Newspapers Deliver Voters
Credible Voters trust newspaper ads more than the ads they see on television, the Internet, or in direct mail and brochures* Local More than any other medium, voters count on newspapers to find out whats going on in their communities* Average New England Newspaper Reader 67% have some college or a degree 71% are homeowners Average household income of $67,200 (15% higher than national average) Average age is 47 years old ** Voting Patterns 87% of adults say they registered to vote 96% of registered voters read newspapers 58% say they voted in most recent local and state election 70% of voters cite newspapers as top source for information on voting in local and state elections**
*The Cromer Group/Moore Information survey, 8/03. NAA ** American Opinion Research of Princeton, NJ - 2004
Daily Publications Of New Hampshire
Publication Berlin Daily Sun Claremont Eagle Times Concord Monitor Conway Daily Sun Fosters Daily Democrat Keene Sentinel Laconia Citizen Laconia Daily Sun Lebanon Valley News New Hampshire Union Leader Nashua Telegraph Portsmouth Herald County Coos Sullivan Merrimack Carroll Strafford Cheshire Belknap Belknap Grafton Hillsborough Hillsborough Rockingham Daily Circ 8,800 8,219 19,841 16,100 20,053 13,077 7,762 12,000 16,318 55,818 24,350 14,306 Sunday Circ
8,352 22,211 24,428 12,715
16,397 72,833 29,659 18,265
Total Circulation
Web address mountwashingtonvalley.com eagletimes.com concordmonitor.com fosters.com citizen.com sentinelsource.com unionleader.com nashuatelegraph.com seacoastonline.com thenewhampshireprimary.com nhprimary.com nhelects.com
216,644 204,860
includes free distribution of Daily Sun publications
Page views/month 268,000 575,000 2,000,000 3,013,000 1,000,000 594,000 2,250,000 1,175,000 2,800,000 10,000* 10,000* 10,000*
Total Combined Unique Visitors a Month 1,500,000 !!!
*sites launched in March 2007
One-order One-rate One-bill
Ad placement Placing a newspaper advertising buy can be a bit overwhelming were here to help. Through this program you will be able to reach the entire state and place your ad in every daily publication with one order whether thats in print, on-line or a combination of both. Service Cost - FREE All of our services are provided at no cost to you. You pay only the cost of the ad; the facilitation of ad placement is one the many benefits the association provides to its members. Ad Rates The newspapers of New Hampshire have worked together to provide you with this exclusive program. With one simple rate you will be able to place both print and on-line campaigns in every daily newspaper in the state. Were saving you time and money. Simplicity Experience the convenience of having NENA handle all of your back shop work, from placing insertion orders, to confirming your ad runs, to collecting tear sheets and traffic reports. All you have to do is make one call. Accountability Our staff provides impeccable service, which is always accurate and on-time. We have many years of experience in dealing with the quick turn around times of the newspaper industry. Were here to make buying newspapers easy.
One-order, One-bill, One less thing to worry about
New Hampshire Power Buy
On-line options
Banner or Leaderboard $14.05 CPM 360,000 impressions $5,058 Total cost per ad
*Minimum impressions 360,000 per charge. Average of 30,000 impressions per participating site (12).
Print options
page $6,537.51 Daily; $7,295.09 Sunday/Weekend page $13,075.02 Daily; $14,590.17 Sunday/Weekend Full page $25,520.04 Daily; $28,550.34 Sunday/Weekend
* Costs are per ad; black and white ROP; to appear in all NH publications on designated run date. All costs are NET.
Specs and important information
PRINT Advertisements Date of Publication: You simply choose the day and the size for your NH Power Buy ad to appear. Ad does not have to appear in each publication on the same day, but must run within the same calendar week. Ad sizes page 3 col x 10.5 page horizontal 6 col x 10.5 page vertical 3 col x 21.00 Full page - 6 col x 21.00 3 columns width = 5.75 6 column width = 11.625 Additional sizes are available. Specs provided upon request Advertisement will appear in the Main News Section of the newspaper. We request the ads are printed as far forward as possible and on the right hand side page. Specific placement is not guaranteed. Costs do not include color. Color charges can be provided upon request. Reservations are due four (4) days prior to run date. Materials are due three (3) days prior to run date. PDF of ad can be sent directly to [email protected] Prepayment required.
On-line Advertisements Ad Sizes IAB standard sizes Leaderboard 728 x 90 pixels; Full Banner 468 x 60 pixels; Vertical Banner; 120 x 240 pixels On-line Publications included: Keene Sentinel, Concord Monitor, Nashua Telegraph, Portsmouth Herald , New Hampshire Union Leader, Claremont Eagle Times, Fosters Daily Democrat, Laconia Citizen, Conway Daily Sun, thenewhampshireprimary.com, nhprimary.com, nhelects.com Specific sections and additional impressions can be requested.
General rate policies per each individual publication apply.
Contact info
New England Newspaper Association 70 Washington St Suite 214 Salem MA 01970 P: 978-744-8940 F: 978-744-4449 www.nenews.org
Direct Contact: Philip M Lucey Adv Manager Office: 978-744-8940 Mobile: 860-604-0143 E-mail: [email protected]
New England Newspaper Association is the regional professional organization for the newspapers in the six New England states. Its principal mission is to provide education and information to the New England newspaper industry. We are a member owned and directed association made up of daily and weekly newspapers throughout the region.
Counties of New Hampshire
