FCL Project
FCL Project
FCL Project
In partial fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION By P.LOGANATHAN (Reg. No: 3511010353)
SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR 603 203 MAY 2012
SRM School of Management SRM University SRM Nagar, Kattankulathur 603 203, Kancheepuram District, Tamil Nadu.
Bonafide certificate
Certified that this project report titled A STUDY ON FCL - TOTAL LOGISTICS IN POTA GLOBAL LOGISTICS (INDIA) PVT. LTD., CHENNAI is the Bonafide work of Mr.P.LOGANATHAN, (Reg. No: 3511010353) who carried out the research under my supervision. Certified further, that to the best of my knowledge the work A STUDY ON FCL - TOTAL LOGISTICS IN POTA GLOBAL LOGISTICS (INDIA) PVT. LTD., CHENNAI reported herein does not form part of any other project report of dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate. Submitted for the viva-voce examination held on -----------------------
---------------------------Mrs.R.SHENBAGAVALLI
----------------------------------Dr.JAYSHREE SURESH
(Dean, MBA)
-----------------------------
External Examiner SRM School of Management SRM University SRM Nagar, Kattankulathur 603 203, Kancheepuram District, Tamil Nadu.
DECLARATION
I hereby declare that the project report entitled A STUDY ON FCL - TOTAL
LOGISTICS IN POTA GLOBAL LOGISTICS (INDIA) PVT. LTD., CHENNAI submitted to SRM School of Management in partial fulfillment of
the requirement for the award of the Degree of Master of Business Administration, is a record of the original research work done under the supervision and guidance of Mrs.R.SHENBAGAVALLI, SRM School of Management, SRM University, Chennai and that it has not formed the basis for the award of any degree / associate ship / fellowship of other similar title to any candidate of any university.
ACKNOWLEDGEMENT
I am conscious of my indebtedness to each and every individual who helped me in many ways in the preparation of this project. At the very outset, I wish to express my hearty gratitude to all those who extended their help, guidance and Suggestion and without their help it was not possible for me to complete this Project Report. I express my deposit and sincere thanks to our respected DEAN Mrs. JAYASHREE SURESH who has given me an opportunity to do this project. My profound gratitude is also due to Mrs.R.SHENBAGAVALLI, faculty guide for their valuable guidance and constant encouragement in successful completion of this project.
I am very much grateful for the co-operation and timely help extended to me by Mr. G. Vidhu Balan, Manager, Sales, Mr. Senthil, Manager - Operations in POTA Global Logistics (India) Pvt. Ltd, Chennai for giving me an opportunity to undergo this project. I thank my parents and friends for their love, affection and support which helped in the successful completion of this work.
TABLE OF CONTENTS
S.No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Executive Summary Introduction to the Concept Industry Profile Company Profile Objectives Operational Definitions Role of Shipper Role of CHA
Description
Role of Freight Forwarder/Nvocc POTA Global Logistics Departments Role of Liner/Common Carrier Role of Clearing Agent Role of Consignee Role of Bank INCOTERMS Difference Between FCL & LCL Data Analysis & Interpretation Limitations Suggestions Conclusion Abbreviations Bibliography
Supply chains involve many groups of trading partners, and logistics is the key to holding them together. Logistics is defined as the process of planning, implementing, and controlling the efficient flow and storage of goods and their related information. As global logistics become more demanding, and as the savings available through supply chain efficiency become more attractive, the outsourcing of procurement, distribution, and return logistics has become a common practice.
There are numerous factors that companies take into consideration when outsourcing and planning their supply chain activities. First, if a firm independently manages its own logistics, it has to divert attention from its core competencies and strengths. However, if the firm outsources some functions, such as warehousing, inventory management, or distribution, it is better equipped to focus on other tasks. It also benefits from having its goods handled, stored, and delivered professionally.
Second, when entering the market in a new geographic area, it is unlikely that a firm will be ware of the intricate details of business management within that region. These include local documentation and procedures that require regional expertise. For a firm to manage these activities from thousands of miles away would prove extremely taxing, and would require continuous updates of activities and IT support. Outsourcing logistics activities gives firms a global reach and helps them take advantage of external market opportunities immediately. FLPs can undertake various logistics tasks in the supply chain and in doing so add value to the product. These tasks usually include the freight forwarders traditional customs clearing and forwarding work, as well as services such as warehousing, distribution, inventory management, co-packing, labeling, repacking, weighing, and quality control. By providing these services, the FLP plays an essential role in domestic and international supply chains. Firms can outsource these tasks to the FLP, saving money and limiting geographic constrictions. The FLP can benefit the firm by reducing turnaround and transport times. In order to survive, FLPs must provide value-added services that comprise a significant portion of the customers total logistics costs. Quality, value-added service is based on consistently providing customers with ever-improving solutions to their supply chain needs. And supply chain participation is not an option for FLPsit has become necessary in an age when there is such limited value in simply facilitating the customs clearance process. Moving freight between supplier and consumer is not enough. It is entirely possible that, in some parts of the world, the freight forwarder as we knew him will be extinct in five to seven years. To survive, the freight forwarder must integrate his services into the entire supply chain system, making his expertise part of an integrated whole. The small forwarder who has not yet discovered a way to add value to the supply chain will be threatened by the entry of other competitors into the market. As major logistics providers, shipping lines and forwarders merge, fewer and fewer customers need a pure forwarder whose capacity is limited to clearing and forwarding tasks. While the freight forwarder is evolving into an FLP who provides value-added services, banks, shipping lines, trucking companies, terminal operators, and consultants are adding logistics services and freight forwarding to their lists of services provided. The primitive forwarder will not be able to compete with these flexible FLPs unless he actively integrates himself into a supply chain.
The difference between a primitive freight forwarder and an FLP is the value added services they provide.
Industrial Profile
Shipping & Logistics Industry
Shipping
Shipping is a global industry and its prospects are closely tied to the level of economic activity in the world. A higher level of economic growth would generally lead to higher demand for industrial raw materials, which in turn will boost imports and exports. The shipping market is cyclical in nature and freight rates generally tend to be volatile. Freight rates and earnings of the shipping companies are primarily a function of demand and supply in the markets. While demand drivers are a function of trade growth and geographical balance of trade (which determines the length of haul required), the supply drivers are a function of new ship building orders as well as scrapping of existing tonnage.
The global shipping industry can be broadly classified into wet bulk (like crude and petroleum products), dry bulk (like iron ore and coal) and liners. Under liners, it has containers, MPP and Ro-Ro types of vessels. There are various benchmarks that determine freight rates for these segments. The prominent amongst them are Baltic Freight Index, Baltic Handymax Index (for dry bulk segment) and World Scale (for tankers).
Key Points
Supply Determined by the addition to shipping capacity Demand Closely related to growth in world wide Barriers to entry Highly capital intensive and adequate cash flows required for funding working capital requirements. Moreover, expertise and technical knowhow are critical factors. Bargaining power of suppliers Diminishing with gradual increase in fleet supply and intense global competition Bargaining power of customers High bargaining power as competition is high in the industry Competition Competition is price based. However, companies with younger fleet command a premium
Financial year11
The effects of the downturn in the aftermath of the financial crisis continued to be felt by the shipping industry in FY11. This was both in the dry bulk and crude carrier segments. Freight rates remained under pressure as demand took a hit. On an average, while crude tanker rates declined by 15% by the end of FY11, dry bulk freight rates were almost flat. The crude and product tanker market experienced its worst period during the first quarter of FY11 (July to August 2010). On the other hand, the dry bulk segment recovered somewhat during this period. This was mainly on the back of high unforeseen demand for stockpiling of dry bulk commodities (like food-grains and metals) from China.
Prospects
In line with the revised higher estimates of global economic growth and upturn in global consumption, the shipping freight rates have posted some improvement in the current year. Anyways, the outcome of the ongoing European crisis as well as impact of the new-building deliveries would be critical for the future direction of shipping rates. While the European crisis is challenging the sustainability of the global economic recovery, thereby regenerating demand side concerns, these are overshadowed by a bigger threat of oversupply for the shipping industry. This looms large in the near future. Out of the existing order books in all the three segments of dry bulk, crude, and product tankers, most of the vessels are due for delivery in 2011 and 2012. This will add to the pressure on freight rates, and would thus impact the profitability of shipping companies. Apart from the Euro zone crisis, another concern for the shipping industry the cooling down of the Chinese economy, which can regenerate demand-side concerns. This combined with the supply-side pressures, may just worsen the outlook for the sector. The increase in Indias refining capacity and a pick-up in oil exploration activity globally will benefit the offshore shipping lines as demand for their services picks up. As a result of the commissioning of large domestic refining capacities, the import of crude is expected to jump in the future. This would benefit shipping majors. Under investment in earlier years, surge in Chinese growth and scrapping of vessels built in 1970s have all created conditions for a strong market for tankers, barring the periods of crises. Further, the gap in charter rates between single hull and double hull vessels is widening as more charterers prefer double hull tonnage and many states impose restrictions on single hull tonnage. In the coming years as single hull will be mandatorily required to be phased out, the demand for double bull tonnage will be strong.
Logistics
Logistics is defined as the process of planning, implementing and controlling the efficient and effective flow, and storage of goods, services and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements. The primary objective of logistics management is to effectively and efficiently move the supply chain so as to extend the desired level of customer service at the least cost. Thus, logistics management starts with ascertaining customers needs till their fulfilment through product supplies.
Profit warnings, share price pressures, mergers, reorganizations, relocations, disposals, painful layoffs and great geopolitical uncertainties can sweep away even the most comprehensive logistics strategies and thats despite outstanding management over many years. These are exceptionally difficult times and it has never been more important to connect logistics and freight planning to executive board thinking than now. Its easy to lose sight of the bigger picture in the rush to cut infrastructure cost and conserve cash. Hopefully organization succeed in protecting the business, satisfying shareholders and analysts, but what about capacity and flexibility, morale and momentum? Own passion for running the race matters most of all in a downturn, when people are insecure, see only savage cost savings, and loyalty is tested. The corporations future will be dominated by six factors, or faces of a cube, spelling F U T U R E.
About Us
POTA GLOBAL LOGISTICS is result of synchronization of positive energies between POTA. Australia and Indian counterparts led by team of professionals who have vast experiences in running and supporting supply chains of corporations all across the globe. Across the key members of the management we have over 15 years of experience in all the spheres of the conceptualizing, executing and sustaining an effective logistics management system.
Our Vision
POTA GLOBAL LOGISTICS INDIA PVT LTD is an enterprise to provide our local suppliers and overseas buyers a logistics conduit which has nearly zero defects. Our dedicated presence in origin and destination is a part of our strategy to be in control of the physical movement goods as well as seamless flow of information. Our commitment to our customers is to provide the best possible routes, deliveries at most competitive rates for their inbound and out bound cargo.
Our Presence
POTA GLOBAL LOGISTICS INDIA PVT LTD has offices at Chennai, Bangalore, Mumbai, Cochin, Hyderabad, Tuticorin, Tirupur, Cochin and Coimbatore. Through these offices we cater to the All India exporter and Importer communities requirement of end to end services from various Inland Container Depots (ICD) for FCL, Container Freight Station (CFS) for LCL cargo and the International Airports for the Air traffic. Through our JV Partners we are well represented in the Australia. Though the company is young we already have concrete plans to have offices or representations in all major business areas of the world.
Services Offered By Us